BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20240406T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20240928T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241107T170000 DTEND;TZID=Pacific/Auckland:20241107T190000 DTSTAMP:20260418T014923 CREATED:20241103T223852Z LAST-MODIFIED:20241103T223852Z UID:44845-1730998800-1731006000@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:Thursday 7th November 2024 @ 5:00pm – 6:30pm\nOverview\nCalling all Tauranga-based PRs – what better way to celebrate nearing the end of the week than to catch up with your peers informally over a drink at Picnicka. \nThis will be a nice chance to catch up\, network\, download with other comms colleagues and relax with a wine! \nIt’s free to attend\, Picnicka will put on two bowls of fries but you will need to pay for your own drink – please also RSVP so we can have an idea of numbers. \nLook forward to seeing you there. URL:https://prinz.org.nz/event/tauranga-first-thursdays-3/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241104T093000 DTEND;TZID=Pacific/Auckland:20241107T120000 DTSTAMP:20260418T014923 CREATED:20240606T030043Z LAST-MODIFIED:20240915T225329Z UID:40749-1730712600-1730980800@prinz.org.nz SUMMARY:Introduction to Public Relations DESCRIPTION:4th – 7th November @ 9:30am-12:00pm\, 4 morning sessions\nOverview\nNew to public relations and ready to build your future career? Then this course is for you. \nSpecially designed for new or recent entrants\, the four online sessions cover the fundamentals\, the expectations\, the tools\, the settings – and\, most important of all – the ethics of practice. We also look to the future to help you stay informed (and able to dazzle your colleagues with insights when you get back to the office). \nYou will cover: \n\nWhat is public relations and what constitutes ethical practice?\nInside or out? External and internal communications – the differences\, expectations and experiences\nSpot the difference – discover the worlds of corporate communication\, digital advocacy\, marketing communication\, change communication\, public sector\, community engagement and more\nCreativity meets complexity – a look at the hard stuff including crisis communication\, reputation management\, risks and issues\nBeginner’s guide to building a PR tech stack\nSmart skills – short\, sharp sessions serving a smorgasbord of basic skills. Covers written\, visual\, digital and oral communication\, planning\, research\, measurement and evaluation and is filled with hands-on moments to allow you to experiment and explore\n\nLearning outcomes: \n\nGreater understanding of the fundamentals of public relations practice\nIntroduction to communication skills and competences\nKnowledge and understanding of ethical public relations practice\n\nThis course is aligned with the Global Capability Framework for public relations and communication\, with a focus on the following communication and organisational capabilities: \n\nTo facilitate relationships and build trust with internal and external stakeholders and communities\nTo build and enhance organisational reputation\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\nGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \nYour presenter is..\nCatherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd\, a learning and training centre of excellence dedicated to the development of leadership\, public relations and communication capabilities. \nA pioneer in digital communications since the web’s inception\, Catherine helps public and private sector organisations navigate the digital environment\, build essential relationships and maintain their licence to operate. Over the last decade\, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance worldwide. \nCatherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, an Accredited Fellow of the ASEAN PR Network\, and a Founding Chartered Public Relations Practitioner.\nShe is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. \nBeyond her education and consultancy work\, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres\, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/introduction-to-public-relations-5/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/intro-to-pr.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241031T163000 DTEND;TZID=Pacific/Auckland:20241031T180000 DTSTAMP:20260418T014923 CREATED:20240923T003519Z LAST-MODIFIED:20240923T012210Z UID:43926-1730392200-1730397600@prinz.org.nz SUMMARY:Christchurch Event: Insights from Industry Leaders on Communications in 2024 and Beyond DESCRIPTION:Thursday 31st October 2024 @ 4:30pm-6:00pm\nOverview\nJoin us for an exclusive event to hear from three senior and accomplished communications leaders based in Ōtautahi Christchurch\, who’ll share their thoughts and insights on the evolving nature of our profession and what lay ahead beyond 2024. \nOur panel includes Melanie Carpinter (General Manager Communications\, Department of Internal Affairs)\, Jackie Curtis (PRINZ Fellow and Managing Partner\, Cherry Red Consulting) and Phil de Joux (Chief Corporate Affairs Officer\, Lyttelton Port Company)\, who are looking forward to discussing a range of topics and answering your questions. \nWe know the role of communications is constantly changing\, shaped by technology\, heightened expectations from stakeholders and a growing range of disciplines expected of practitioners. Our panel will explore what it takes to build and maintain a modern communications function\, what critical new skills are needed to thrive now and in the coming years\, the role of strategy and influencing in our work\, and how their experiences are shaping their responses to challenges and opportunities such as AI. \nWe’ll be at No. 4 in Merivale and provide some nibbles to enjoy. Please note the event will have a cash bar. \nDon’t miss this excellent opportunity to hear from leading experts\, ask your own questions and network with colleagues in Ōtautahi Christchurch. \nNote: Our panel will start at 4.45pm and will be held in the Library\, which is located behind the bar at No. 4. Please advise of any dietaries when booking your ticket. Street parking is available\, please allow time to find a park.  \nYour panellists are:\nMelanie Carpinter \nMel (Ngāi Tahu – Ngāti Irakehu) is the General Manager Communications for the Department of Internal Affairs. \nMel started out by studying communications and journalism at the University of Canterbury\, and since then has held various communications and engagement roles in the private\, public and iwi sectors\, in New Zealand and overseas. \n \nJackie Curtis\nJackie is APR accredited\, a Fellow of PRINZ and Chair of the PRINZ College of Fellows. She is Managing Partner of Cherry Red Consulting and has been involved in the delivery of communications and public relations for more than 30 years. During her career\, Jackie has worked at the most senior levels within both the public and private sector and both in house and consultancy side. \nShe has experience working on some of the most high profile communication challenges. Jackie’s current client list includes\, among others\, Te Rūnanga o Ngāi Tahu\, Citycare\, ACE Aotearoa and Central Plains Water. Jackie is also a member of the Sexual Wellbeing Aotearoa (Family Planning) Board. \n \nPhil de Joux\nPhil joined LPC in November 2018. Phil manages Bulk Cargo\, Stakeholder Engagement\, Communications\, and Environment and Planning\, Sustainability. \nHe has worked in central government and in the private sector\, in both corporate affairs and commercial roles. Phil worked previously as the General Manager for the Canterbury Employers’ Chamber of Commerce and for Air New Zealand as Head of Government and Industry Affairs\, and managed long-haul market expansion in their Networks team. He also worked in Parliament in various roles\, including as Deputy Chief of Staff in the Office of the Prime Minister. Phil has a Bachelor of Laws and a Bachelor of Arts majoring in Political Science from the University of Canterbury. URL:https://prinz.org.nz/event/insights-from-industry-leaders-on-communications-in-2024-and-beyond/ LOCATION:No. 4 Bar and Restaurant\, 4 Mansfield Avenue\, St Albans\, Christchurch\, 8014\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/09/communications-event-christchurch.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241031T130000 DTEND;TZID=Pacific/Auckland:20241031T140000 DTSTAMP:20260418T014923 CREATED:20240906T025334Z LAST-MODIFIED:20240908T213651Z UID:43494-1730379600-1730383200@prinz.org.nz SUMMARY:Fellows & Life Member Webinar: Down the Rabbit Hole - What is Misinformation and how to Tackle It DESCRIPTION:Thursday 31st October\, 1:00pm-2:00pm\nOverview\nThe webinar will focus on challenges to the integrity of our information ecosystem – if we can no longer trust the veracity of information\, what can we trust? Dr. Andrew Chen will discuss a case study\, the characteristics of misinformation and why it spreads\, and some simple concepts that can help us collectively identify and resist misinformation. \nThis webinar is free to attend and is exclusive to Fellows and Life Members.  \nYour presenter is..\nDr. Andrew Chen\, Adjunct Senior Research Fellow with Koi Tū: The Centre for Informed Futures at Waipapa Taumata Rau: The University of Auckland. \n \nAndrew has a background in computer engineering and AI. His academic work has focused on technology ethics\, particularly use in the public sector. He has worked on digital contact tracing through the COVID-19 pandemic\, facial recognition use by NZ Police\, issues of social cohesion and societal resilience\, and understanding the implementation of the Algorithm Charter. URL:https://prinz.org.nz/event/down-the-rabbit-hole-what-is-misinformation-and-how-to-tackle-it/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/09/misinformation.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241023T133000 DTEND;TZID=Pacific/Auckland:20241023T160000 DTSTAMP:20260418T014923 CREATED:20240830T042523Z LAST-MODIFIED:20241120T021711Z UID:43203-1729690200-1729699200@prinz.org.nz SUMMARY:Nelson Event - Rethinking Reputation DESCRIPTION:23rd October 2024\, 1:30pm-4:00pm\n \nOverview\nRethinking Reputation is a dynamic\, in-person session crafted specifically for senior leaders in public relations\, communication\, business and the public sector. This course addresses the complex challenges posed by artificial intelligence\, the changing fabric of our social norms and the growing risks of misinformation\, disinformation\, and malinformation. Participants will engage in thought-provoking discussions\, exploring not only how to safeguard their organisation’s reputation but also how to effectively manage relationships in this new era. During the interactive session you’ll gain practical strategies to anticipate and mitigate reputational risks\, ensuring your organisation remains resilient and trusted in a rapidly shifting world. This is an invaluable opportunity to connect with peers\, share insights\, and develop robust plans to protect your organisation’s most critical asset — its reputation. \nLearning Outcomes:\n• Understand the impact of AI on reputation management• Identify and mitigate risks related to misinformation• Explore shifting social cohesion and its effect on public perception• Develop strategies to protect and enhance organisational reputation amidst emerging threats \nBoth sessions are aligned with the Global Capability Framework with particular emphasis on the following: \n• To provide valued counsel and be a trusted advisor• To facilitate relationships and build trust with internal and external stakeholders and communities• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professional and societal expectations• To develop self and others\, including continuing professional learning• To build and enhance organisational reputation• To provide contextual intelligence. \n  \n  \nYour presenter is..\nCatherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd\, a learning and training centre of excellence dedicated to the development of leadership\, public relations and communication capabilities.A pioneer in digital communications since the web’s inception\, Catherine helps public and private sector organisations navigate the digital environment\, buildessential relationships and maintain their licence to operate. Over the last decade\, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance worldwide. \nCatherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, an Accredited Fellow of the ASEAN PR Network\, and a Founding Chartered Public Relations Practitioner.She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. \nBeyond her education and consultancy work\, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres\, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. \n \nThis event is proudly sponsored by WPR\, the award-winning public relations and marketing consultancy based in Nelson.  URL:https://prinz.org.nz/event/nelson-event-rethinking-reputation/ LOCATION:Nelson Classic Car Museum\, 1 Cadillac Way\, Nelson\, 7011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/Nelson-Event-banner-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241023T093000 DTEND;TZID=Pacific/Auckland:20241023T123000 DTSTAMP:20260418T014923 CREATED:20240830T041321Z LAST-MODIFIED:20241120T021644Z UID:43179-1729675800-1729686600@prinz.org.nz SUMMARY:Nelson Event - AI in PR: From Next to Now DESCRIPTION:23rd October 2024\, 9:30am-12:30pm\n \nOverview\nAI in PR — From Next to Now is an immersive in-person session designed to guide practitioners through the practical integration of artificial intelligence into public relations and leadership communication. This course examines how AI is transforming every aspect of our work\, from consultation and engagement to measurement and evaluation\, risk and issues management to crisis preparedness — and beyond. \nParticipants will engage in hands-on experiments that demonstrate AI in action\, exploring both the opportunities and challenges AI presents in shaping modern communication strategies. Ethical considerations will be a central theme\, ensuring you can harness AI’s power responsibly. By the end of the session you’ll have a clear vision of what’s now and next in AI plus you’ll have the chance to connect with peers\, share insights\, and build a network of forward-thinking professionals dedicated to leading the future. \nLearning Outcomes:\n• Understand artificial intelligence in everyday practice• Experiment with AI tools in practical PR contexts.• Identify ethical challenges and strategies for responsible AI use• Develop actionable plans for integrating AI into PR practice while maintaining professionalstandards. \nYour presenter is..\nCatherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd\, a learning and training centre of excellence dedicated to the development of leadership\, public relations and communication capabilities.A pioneer in digital communications since the web’s inception\, Catherine helps public and private sector organisations navigate the digital environment\, buildessential relationships and maintain their licence to operate. Over the last decade\, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance worldwide. \nCatherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, an Accredited Fellow of the ASEAN PR Network\, and a Founding Chartered Public Relations Practitioner.She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. \nBeyond her education and consultancy work\, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres\, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. \n \nThis event is proudly sponsored by WPR\, the award-winning public relations and Marketing consultancy based in Nelson.  URL:https://prinz.org.nz/event/nelson-event-ai-in-pr-from-next-to-now/ LOCATION:Nelson Classic Car Museum\, 1 Cadillac Way\, Nelson\, 7011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/Nelson-Event-banner-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241022T093000 DTEND;TZID=Pacific/Auckland:20241022T123000 DTSTAMP:20260418T014923 CREATED:20240611T033914Z LAST-MODIFIED:20240611T033914Z UID:40864-1729589400-1729600200@prinz.org.nz SUMMARY:Leveraging GA4 for PR Success: Crafting Custom PR Dashboards with Looker Studio DESCRIPTION:October 22nd @ 9.30am – 12.30pm\nOverview\nThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. \nWhether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. \nWe’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. \nParticipants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. \nWhat You’ll Learn: \n\nThe essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what matters\n\n\nTracking and measuring website traffic\, user behaviour and conversions\nThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaigns\n\n\nStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive.\n\nYour presenter is..\nHariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. \nBefore starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. \nBeyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/leveraging-ga4-for-pr-success-crafting-custom-pr-dashboards-with-looker-studio/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/06/google-analytics-4-blog-post-image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241015T164500 DTEND;TZID=Pacific/Auckland:20241015T190000 DTSTAMP:20260418T014923 CREATED:20240909T232325Z LAST-MODIFIED:20241008T051910Z UID:43523-1729010700-1729018800@prinz.org.nz SUMMARY:SOLD OUT - Auckland Event: Meet the New Business News Makers - A presentation\, panel discussion and networking event DESCRIPTION:Tuesday 15th October 2024 @ 4:45pm – 7pm\nOverview\nIf there’s been one constant over the rapidly changing media landscape in Aotearoa these last few years\, it’s been the rise of dedicated business media. In partnership with Network Communication and Lion\, PRINZ presents a unique opportunity to meet\, hear from and quiz the new leaders in focused business news content. \nThis is a catered event with drinks and finger food provided. \nYour speakers are\nHamish McNicol\, Co-editor at NBR \nHamish returned to the NBR in September 2020\, having spent the previous three years in London. There\, he became corporate counsel editor at leading legal industry publication\, Legal Business\, covering in-house\, private practice and legal technology and innovation. Hamish was awarded EY Young Journalist of the Year while at NBR in 2016\, and has also worked at Stuff\, the Dominion Post and Forbes Indonesia.\nHe was appointed co-editor of NBR in mid-2022. \n \nVictoria Young\, Editor at BusinessDesk \nWith a professional career spanning New Zealand\, Singapore and London\, Victoria Young has been with BusinessDesk since 2019\, initially as a senior reporter before taking on the role of investigations editor in 2022\, then editor in 2024. She has been instrumental in growing BusinessDesk as a premium business news brand.\nVictoria holds law and arts degrees from Victoria University in Wellington\, and was the 2023 recipient of a Brian Gaynor initiative grant.\nShe is the co-founder of Kaimac\, a professional network for Kiwi Asians in media and communications. \n \nNona Pelletier\, Senior business news reporter at RNZ National \nNona Pelletier is an Auckland-based senior business news reporter for RNZ National\, covering a wide of topics\, including markets\, economics\, energy\, trade and technology. She is a regular commentator on Checkpoint – RNZ’s drivetime news programme. \nNona was recently named technology reporter of the year by the Tech Users Association of NZ (Tuanz). URL:https://prinz.org.nz/event/meet-the-new-business-news-makers-a-presentation-panel-discussion-and-networking-event/ LOCATION:Lion NZ\, Level 1\, 136 Fanshawe Street\, Auckland\, New Zealand ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2024/09/business-news.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241009T093000 DTEND;TZID=Pacific/Auckland:20241009T120000 DTSTAMP:20260418T014923 CREATED:20240611T040027Z LAST-MODIFIED:20241002T032726Z UID:40879-1728466200-1728475200@prinz.org.nz SUMMARY:SOLD OUT- Hands on with AI: Essential Skills for PR and Communication Professionals DESCRIPTION:9th October 2024 @ 9:30am-12:00pm\nOverview\nSOLD OUT   You can’t avoid it a minute longer – it’s time to integrate AI into your daily work. This highly practical session offers the guidance and space to experiment with the AI-driven tools that have revolutionised practice. Delivered live online\, this course provides public relations and communication practitioners with essential knowledge\, hands-on experience and time to experiment with the AI tools transforming our sector. \nYou will develop prompt engineering skills for ChatGPT\, Gemini\, and Claude3\, train a digital assistant\, refine images and use AI to analyse data for risk management\, emerging issues\, and crisis preparation. The session aims to build your skills so you understand how to leverage AI for more efficient and effective stakeholder analysis\, data insights\, communication\, and reputation management. \nIf you’re ready to move beyond tinkering with ChatGPT\, join us for a hands-on exploration of the AI universe. Suitable for practitioners at any stage of their career\, don’t miss this opportunity to elevate your skills with practical\, actionable AI techniques. \nYou will: \n\nExplore and experiment with a range of AI tools that can be used to enhance programmes and campaigns\nDevelop practical skills in using AI for stakeholder analysis\, data insights\, consultation and engagement\, communication\, issues and risk management and reputation guardianship.\nUnderstand how to ethically integrate AI into your strategies to improve efficiency and effectiveness.\nLearn from examples and explore developing approaches to practice in AI in PR\n\nThis series aligns with the Global Capability Framework \nGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \nYour presenter is..\nCatherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd\, a learning and training centre of excellence dedicated to the development of leadership\, public relations and communication capabilities. \nA pioneer in digital communications since the web’s inception\, Catherine helps public and private sector organisations navigate the digital environment\, build essential relationships and maintain their licence to operate. Over the last decade\, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance worldwide. \nCatherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, an Accredited Fellow of the ASEAN PR Network\, and a Founding Chartered Public Relations Practitioner.\nShe is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. \nBeyond her education and consultancy work\, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres\, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/hands-on-with-ai-essential-skills-for-pr-and-communication-professionals-2/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/PRKH_AI-took-my-job-e1739323181735.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241003T173000 DTEND;TZID=Pacific/Auckland:20241003T190000 DTSTAMP:20260418T014923 CREATED:20240920T001902Z LAST-MODIFIED:20240920T001902Z UID:43882-1727976600-1727982000@prinz.org.nz SUMMARY:Auckland First Thursdays DESCRIPTION:Thursday 3rd October 2024 @ 5:30pm\nOverview\nCalling all Auckland-based PRs – what better way to celebrate nearing the end of the week than to catch up with your peers informally over a drink\, to talk about all things PR or otherwise. \nCome on over to Queens Rooftop after work and join some of your northern committee members\, especially if you’re not a PRINZ member and want to find out more about the benefits of joining. \nIt’s free to attend\, but you will need to pay for your own drink – please also RSVP so we can have an idea of numbers. \nLook forward to seeing you there. URL:https://prinz.org.nz/event/auckland-first-thursdays-5/ LOCATION:Queens Rooftop\, Level 21/1 Queen Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/09/Nelson-Event-banner-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241003T170000 DTEND;TZID=Pacific/Auckland:20241003T183000 DTSTAMP:20260418T014923 CREATED:20240910T021005Z LAST-MODIFIED:20241003T020729Z UID:43640-1727974800-1727980200@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:Thursday 3rd October 2024 @ 5:00pm – 6:30pm\nOverview\nCalling all Tauranga-based PRs – what better way to celebrate nearing the end of the week than to catch up with your peers informally over a drink at Picnicka. \nThis will be a nice chance to catch up\, network\, download with other comms colleagues and relax with a wine! \nIt’s free to attend\, Picnicka will put on two bowls of fries but you will need to pay for your own drink – please also RSVP so we can have an idea of numbers. \nLook forward to seeing you there. URL:https://prinz.org.nz/event/tauranga-first-thursdays-2/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241003T073000 DTEND;TZID=Pacific/Auckland:20241003T090000 DTSTAMP:20260418T014923 CREATED:20240909T224533Z LAST-MODIFIED:20240930T234909Z UID:43568-1727940600-1727946000@prinz.org.nz SUMMARY:Wellington Event: Political campaigning in the age of AI and what to expect in the US election DESCRIPTION:Thursday 3rd October 2024 @ 7:30am-9am\nOverview\nJust how low will it go in the upcoming US Elections when it comes to the use of misinformation and disinformation and the use of AI in political campaigning? And how do you maintain an ethical standard in the face of opposition that is willing to break all the rules? These tough questions and more will form the basis of a discussion with Professor Todd Belt from George Washington University. Sponsored by the US Embassy to visit Aotearoa\, Dr Belt has spent many years studying not only campaigns and elections but also mass media and politics and even The Presidency itself. He’ll talk us through new trends in campaign management and what that could mean for us here in Aotearoa. Join us for a light breakfast\, networking and this rare chance to hear from Professor Belt. This event is free for members. \nYour presenter is..\nProfessor Todd Belt \nTodd L. Belt is the director of the Political Management program at The Graduate School of Political Management at George Washington University. His research and writing focuses on the mass media\, public opinion\, the presidency\, campaigns and elections. He is the co-author of four books and has published over a dozen chapters in edited scholarly books and over two dozen scholarly articles. \n\n\n \nThank you to JacksonStone for hosting this event. URL:https://prinz.org.nz/event/political-campaigning-in-the-age-of-ai-and-what-to-expect-in-the-us-election/ LOCATION:JacksonStone House\, 3/11 Hunter Street\, Wellington\, 6011\, New Zealand ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2024/09/us-election.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240930T093000 DTEND;TZID=Pacific/Auckland:20240930T120000 DTSTAMP:20260418T014923 CREATED:20240606T023430Z LAST-MODIFIED:20240611T040258Z UID:40724-1727688600-1727697600@prinz.org.nz SUMMARY:IC Futures - Inside Internal Communication DESCRIPTION:30th September @ 9:30am – 12pm\nOverview\nThe workplace is dead. Long live the workplace. The tectonic plates of COVID19\, automation and artificial intelligence have collided and changed the workplace for good. \nInternal communicators have been the ‘first responders’ through this seismic shift\, guiding their organisations through the upheaval and navigating the tumultuous change. \nThis session looks at the emerging approaches\, trends and technologies reshaping internal communication and considers future best practice as organisational landscapes reform. \nKey content \n\nLatest global research on the new shape of internal communication\nLarge or small – how culture is the new driver for engagement\nTech tonic – dealing with the stress of change\nLeading roles – developing authentic internal communication\nMeasuring organisational health – getting the inside fit\nThe new toolkit – technology for human relationships\n\nThis course sold out in days previously. Get your tickets now.\nGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \nYour presenter is..\nCatherine Arrow LPRINZ FPRINZ FCIPR\nFounding Chartered Public Relations Practitioner\nExecutive Director – PR Knowledge Hub Ltd \nCatherine Arrow is an international public relations consultant and educator and executive director of PR Knowledge Hub Ltd\, a professional learning and development centre for leaders\, public relations and communication professionals. \nA pioneer in digital communications since the inception of the web\, Catherine helps public and private sector organisations navigate and build relationships in online – and offline – environments. In recent years\, she has worked extensively to improve understanding of the transformative impact of artificial intelligence (AI) on public relations and society\, providing training and counsel. \nIn 2015 she put artificial intelligence on the agenda for public relations association leaders at the Global Alliance Milan Summit and has continued to develop sector understanding of the topic since then\, regularly speaking at conferences and events across the world. \nA Public Relations Institute of New Zealand Life Member and Fellow\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow of the Public Relations ASEAN Network and a Founding Chartered Public Relations Practitioner (UK)\, Catherine has served the public relations profession for many years contributing at national and global levels including eight years as a board director and Secretary of the Global Alliance for Public Relations and Communication Management\, the world body for the profession. \nAlongside her consultancy work\, she lectures\, writes and speaks about public relations and its impact on society. Her career spans the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication-8/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/connect-the-people-concept-crowd-of-vivid-colored-people-connected-vector-id1190206395-624x226-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240927T120000 DTEND;TZID=Pacific/Auckland:20240927T133000 DTSTAMP:20260418T014923 CREATED:20240902T032637Z LAST-MODIFIED:20240926T050016Z UID:43344-1727438400-1727443800@prinz.org.nz SUMMARY:Christchurch Event: Behind the Scenes of Emergency Management Communications DESCRIPTION:Friday 27th September 2024 – 12pm-1:30pm\nOverview\nIf you are curious about how emergency management communications works\, then this event is for you! \nYou will be taken on a behind the scenes tour of the Emergency Operations Centre at the Justice Precinct\, followed by a presentation over lunch from Civil Defence Emergency Management advisor Rachel Thornton. She will share her knowledge\, explaining how emergency management communications differs from comms BAU. She will also discuss her role during the 2024 Port Hills Fires which involved coordinating communications between Christchurch City Council\, Fire and Emergency New Zealand (FENZ) and Selwyn District Council. \nPlease note lunch will be included with ticket purchase. \nYour speaker is..\nRachel Thornton\, Civil Defence Emergency Management advisor \nRachel is an experienced Facilitator with a demonstrated history of working in the philanthropy industry. The majority of her work history is in the social justice sector. She is skilled in strategic planning\, non- profit organisations\, people management\, facilitation and communications. \nIn an emergency\, Rachel would be leading the regional communications team here in Canterbury and in ”peacetime” can often found building relationships to instil a more collaborative approach to communications into the emergency management sector. URL:https://prinz.org.nz/event/behind-the-scenes-of-emergency-management-communications/ LOCATION:40 Lichfield Street\, 40 Lichfield Street\, Christchurch\, 8011\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/09/emergency-e1725246650351.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240918T170000 DTEND;TZID=Pacific/Auckland:20240918T183000 DTSTAMP:20260418T014923 CREATED:20240820T034436Z LAST-MODIFIED:20240827T020936Z UID:43012-1726678800-1726684200@prinz.org.nz SUMMARY:Waikato Panel Event - The Power of Integrating Marketing and PR: 1+1=3 DESCRIPTION:Wednesday 18th September 2024 @ 5pm-6:30pm\n \nOverview\nAs communications professionals\, what are the benefits of ensuring our PR plans align with marketing strategies? And as marketers\, how can we best integrate PR into our marketing campaigns?  \nPRINZ and the Marketing Association and are proud to bring you this panel discussion on the power of integrating marketing and communications strategies.  When done well\, the power of both disciplines working in sync can have high impact\, helping you achieve business goals faster.  But the practicalities ‘on the ground’ within many teams mean it’s often challenging to gain alignment. \nThe panel will discuss their recommendations for getting both departments/disciplines working well together\, providing their own experiences of when it’s worked and when it’s gone wrong.  Attendees will take away some practical tips about how to integrate their own marketing and comms strategies. \nPanellists include:\nAngela March\, Director of PR and content agency Brainchild \nMiriam Shaw\, Head of Communications & PR\, Gallagher Security \nHollie Matthews\, Head of Admissions\, Marketing and Communication\, St Peter’s Cambridge \nSarah Carty\, Communications Director NZ and AU\, iD collective  \n  \nVenue: Gallagher Group conference room\, 181 Kahikatea Drive\, Hamilton \nTime: \n5pm: Networking \n5.30-6.30pm: Panel Discussion \nDrinks and nibbles provided \nEvent registrations strictly close 5pm Monday 16 September.  Late registrations cannot be accepted. \nYour panellists are:\nAngela March\nAngela March is the founder of PR & content agency Brainchild. With a career steeped in the fast-paced agency world\, her portfolio boasts collaborations with iconic brands\, including JB Hi-Fi\, My Food Bag\, Pepsi\, L’Oréal\, and realestate.co.nz\, showcasing her ability to deliver results that integrate both marketing and PR strategies. Angela was recently recognised as one of 26 rising stars in the PR industry globally with the 2024 Global Women in PR Empower programme. \n \nMiriam Shaw\nA PR and communications enthusiast\, Miriam has spent the last 2 decades telling the stories and advancing the business goals of technology\, tourism\, not for profit\, and niche market organisations. She currently leads global communications and public relations strategy and execution for Gallagher Security. Miriam and her team work closely with regional marketing leads in the US\, UK and APAC/IMEA to support their marketing strategies with impactful PR initiatives. \n \nHollie Matthews\nHollie recently emigrated to New Zealand from the UK\, to take up the position of Head of Admissions\, Marketing and Communication at St Peter’s Cambridge.   Her last role was Admissions and Marketing Manager at Bristol Grammar School\, where she spent nearly 14 years.  \nFor more information on Hollie’s background\, see her LinkedIn profile: https://www.linkedin.com/in/hollie-matthews-48556553/   \n \nSarah Carty\nSarah brings with her\, extensive PR & Communications experience\, working within the industry for almost a decade. Sarah began her career in Australia\, before making the move to New Zealand which has allowed her opportunities to spearhead campaigns in (and across) both markets. Across her tenure\, Sarah has worked across a broad mix of clients\, including Kmart\, UNIQLO\, Cadbury\, MECCA\, Mocka\, Michael Hill\, adidas and more. Well-versed in talent acquisition and engagement\, she’s also strategised communications campaigns and activity in New Zealand and Australia for adidas x All Blacks\, Michael Hill x Miranda Kerr\, Cadbury x Curtis Stone and more. URL:https://prinz.org.nz/event/the-power-of-integrating-marketing-and-pr-113/ LOCATION:Gallagher Group conference room\, 181 Kahikatea Drive\, Hamilton\, 181 Kahikatea Drive\, Hamilton\, 3204\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/08/pr-marketing-integration.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240912T173000 DTEND;TZID=Pacific/Auckland:20240912T190000 DTSTAMP:20260418T014923 CREATED:20240830T022537Z LAST-MODIFIED:20240830T023611Z UID:43278-1726162200-1726167600@prinz.org.nz SUMMARY:PRINZ Southern's Spring Drinks DESCRIPTION:Thursday 12th September 2024 @ 5:30pm – 7pm\nOverview\nSpring is here\, so dust off the cobwebs and come and catch up with your local southern PRINZ colleagues. \nThis is a great way to mix and mingle with fellow practitioners and feel free to bring along anyone interested in becoming a PRINZ member! \nThis is a free event for members\, but you will need to purchase your own drinks. \nWe look forward to seeing you there! URL:https://prinz.org.nz/event/prinz-southerns-spring-drinks/ LOCATION:The Church Pub\, 124 Worcester Street\, Christchurch\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/Nelson-Event-banner-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240905T170000 DTEND;TZID=Pacific/Auckland:20240905T183000 DTSTAMP:20260418T014923 CREATED:20240828T024839Z LAST-MODIFIED:20240828T025418Z UID:43155-1725555600-1725561000@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:Thursday 5th September 2024 @ 5:00pm – 6:30pm\n \nOverview\nCalling all Tauranga-based PRs – what better way to celebrate nearing the end of the week than to catch up with your peers informally over a drink at Picnicka. \nThis will be a nice chance to catch up\, network\, download with other comms colleagues and relax with a wine! \nIt’s free to attend\, Picnicka will put on two bowls of fries but you will need to pay for your own drink – please also RSVP so we can have an idea of numbers. \nLook forward to seeing you there. URL:https://prinz.org.nz/event/tauranga-first-thursdays/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240903T180000 DTEND;TZID=Pacific/Auckland:20240903T200000 DTSTAMP:20260418T014923 CREATED:20240806T021508Z LAST-MODIFIED:20240806T021910Z UID:42745-1725386400-1725393600@prinz.org.nz SUMMARY:First Tuesdays Pub Quiz DESCRIPTION:Tuesday 3rd September 2024 @ 6pm – 8pm\nThe Return of the Auckland PRINZ Pub Quiz\nBack by popular demand\, we’re heading back to the Birdcage Tavern for a ‘First Tuesday’ quiz special next month. \nWhether you want to come as a team\, or join up with others on the night\, all you have to do for now is RSVP down below. \nNote: this is the Birdcage’s regular quiz\, but we will have a special prize for the winning PRINZ team this time around. \nLooking forward to seeing you there! URL:https://prinz.org.nz/event/first-tuesdays-pub-quiz/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/05/PRINZ-Auckland-Pub-Quiz.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240827T073000 DTEND;TZID=Pacific/Auckland:20240827T090000 DTSTAMP:20260418T014923 CREATED:20240726T010322Z LAST-MODIFIED:20240808T020212Z UID:42418-1724743800-1724749200@prinz.org.nz SUMMARY:Supporting the Top Table During Times of Change - Breakfast Panel Event DESCRIPTION:27th August 2024 @ 7.30am – 9:00am\nOverview\nWhat are senior leaders looking for from their communications teams during organisational change? What do we need to keep top of mind as we partner with executives to support the success of change initiatives? \nJoin PRINZ Wellington for breakfast\, networking and a panel discussion with two senior comms and change leaders about their experiences working around the top table and advising executive leadership teams. \nWe’ll be chatting about what an effective partnership between comms and exec teams looks like during change\, how to show up in a way that adds value\, and how to look after ourselves when the going gets tough. \nThank you to Beyond Recruitment for hosting this event. \nThe panelists:\nCas Carter \nCas Carter is an experienced executive leader\, with an extensive \nbackground in general management\, corporate communications\, \npublic relations and marketing. She has worked in tourism\, science\, \neducation and in major events including the Rugby World Cup and \nAPEC. She has been a Stuff columnist for many years and \nregularly features on RNZ’s The Panel. Cas is currently – managing \nthe communications for a change project at Te Pūkenga – New \nZealand Institute of Skills and Technology. \n \nLeanne Spice\nLeanne Spice is a Senior Partner and owner at consultancy firm Tregaskis Brown where she supports complex and difficult change across large organisations and multi-agency systems. She is known for her ability to quickly come to grips with the drivers for business change and turn her deep insights into successful action. Her experience as an executive leading change\, her natural flair for building relationships\, and analytical and financial expertise make her an invaluable partner and trusted advisor in developing a strong case for change. \n \nOur Moderator:\nJo Cribb is an experienced consultant focusing on strategy\, governance\, leadership coaching\, and gender-focused initiatives. She recently evaluated Sport NZ’s gender equity in governance policy\, led sessions at APEC 2023 on gender equality in customs and border agencies\, drafted papers for the Commonwealth Heads of Government meetings in 2023 and 2024\, and worked with the New Zealand Defence Force on gender diversity. Jo previously served as the Chief Executive of the Ministry for Women\, and Deputy Children’s Commissioner. She holds directorships on several boards\, including the New Zealand Media Council\, New Zealand Winegrowers and Royal New Zealand Navy Leadership Board. Jo has co-authored two books:”Don’t Worry About the Robots: How to Survive and Thrive in the New World of Work” and “Take Your Space: Successful Women Share their Secrets\,” with all proceeds supporting young women leaders. She writes regular wine columns and enjoys distilling her own gin. URL:https://prinz.org.nz/event/supporting-the-top-table-during-times-of-change-breakfast-panel-event/ LOCATION:Beyond Recruitment\, Level 10\, Perpetual Guardian House\, 99 Customhouse Quay\, Wellington\, 6011\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/07/boardroom-1241463-e1721969810170.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240826T093000 DTEND;TZID=Pacific/Auckland:20240827T120000 DTSTAMP:20260418T014923 CREATED:20240620T021437Z LAST-MODIFIED:20240620T021437Z UID:41128-1724664600-1724760000@prinz.org.nz SUMMARY:Internal Communications - Innovation Beyond Boundaries DESCRIPTION:26th and 27th August @ 9:30am-12:00pm\nOverview\nIn our brave new world\, the connection between machines and humans is transforming organisations\, positioning internal communicators as both conduit and counsel. Strong internal relationships are essential for effective external relations. Good internal communication enhances the employee experience\, drives change\, and builds confidence in organisational culture – but it can’t be left to chance. \nThis course will deepen your understanding of internal communications and its vital role in today’s world. It provides practical solutions to both new and longstanding internal communication challenges. You will discover and experiment with AI assistants\, explore ethical considerations\, and assess the impact of AI on the employee experience. We will also address the pressures on internal communication and organisational culture caused by economic recession\, job cuts\, and budget restrictions\, determining how to balance the use of AI with maintaining employee engagement. \nOver two mornings\, combine your expertise with the power of AI to improve how we engage\, inform\, and inspire teams. Sign up today to take the first step towards enhancing your organisation’s connectivity and culture. Position yourself as a future practitioner\, setting the benchmarks for best practices in the age of AI. \nYou will cover: \n• AI – the new vanguard for internal communicators \n• Everyday AI – meet the technologies already in play \n• The Toolkit – how to use the tools to reshape internal dialogues \n• Unleash the bots – hyper-personalisation in the workplace \n• Curating with flair – AI’s content mastery \n• Taking the pulse – real-time analytics and foresight \n• Internal intuition – gauging sentiment and atmospheres in teams \n• Proactive conversation strategies for deeper employee experience \n• Tackling hard times – maintaining engagement when things get tough \nThis series aligns with the Global Capability Framework. \nGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  \n \nYour presenter is..\nCatherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd\, a learning and training centre of excellence dedicated to the development of leadership\, public relations and communication capabilities.\nA pioneer in digital communications since the web’s inception\, Catherine helps public and private sector organisations navigate the digital environment\, build\nessential relationships and maintain their licence to operate. Over the last decade\, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance worldwide. \nCatherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, an Accredited Fellow of the ASEAN PR Network\, and a Founding Chartered Public Relations Practitioner.\nShe is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. \nBeyond her education and consultancy work\, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres\, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/internal-communications-innovation-beyond-boundaries-2/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/06/Internal-Comms-imagery.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240813T090000 DTEND;TZID=Pacific/Auckland:20240813T160000 DTSTAMP:20260418T014923 CREATED:20240405T010531Z LAST-MODIFIED:20240812T024044Z UID:38982-1723539600-1723564800@prinz.org.nz SUMMARY:Building High Performing Comms Teams DESCRIPTION:August 13th @ 9.00am – 4.00pm\nOverview\nThis course\, led by PRINZ Fellow Tracey Bridges\, will explore the challenges that communication teams can face in building influence and relevance within their organisations. \nThe course will unpick what CEOs and leadership teams need from their communication advisors\, and what factors can lead to a loss of influence. It will focus on the factors that individual communication team members\, and whole communication teams\, can change to gain more relevance in their organisations\, provide excellent internal service\, and make a real difference to their organisations’ decision making and therefore reputation. \nCourse content \nThis will be an interactive workshop\, where participants will be able to explore what sets great communication practitioners apart\, and test their own strengths and gaps in a safe environment.  In this workshop we will discuss and learn about \n\nWhat senior managers want from their communication teams\nWhy influence matters\, and what difference influence can make\nFactors for success in communication practitioners (personal and professional attributes)\nFactors for success in communication team\nTools and techniques for gaining influence\, and practicing successfully\n\nYour presenter is..\nTracey Bridges\, FPRINZ \nTracey Bridges is a leading practitioner in the areas of strategic communications\, behaviour change and issues management. A PRINZ Fellow\, she has worked on projects involving public\, private and not for profit organisations. She is an experienced facilitator\, and provides professional development and mentoring for communications teams\, management teams and boards. \nTracey had a twenty year career in communication consulting\, including as a founding partner of trans-Tasman communications consultancy SenateSHJ. These days\, Tracey is a Director and co-Founder of The Good Registry\, a social enterprise helping people translate their gift spending into donations to good causes. She’s also a professional director\, serving as Chair of the Wellington Regional Economic Development Agency\, and a Trustee for the Wellington Regional Stadium Trust and the Digital Media Trust. URL:https://prinz.org.nz/event/building-high-performing-comms-teams-2/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/05/headway-5QgIuuBxKwM-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240808T090000 DTEND;TZID=Pacific/Auckland:20240808T130000 DTSTAMP:20260418T014923 CREATED:20240604T225723Z LAST-MODIFIED:20240722T223410Z UID:40050-1723107600-1723122000@prinz.org.nz SUMMARY:Media Training for PR & Communications Professionals with Mary Lambie DESCRIPTION:8th August 2024 @ 9am-1pm\nOverview\nUnderstand how to best perform in broadcast media – a practical TV/Radio course to help you better appreciate what is required to make your clients shine in the media. Facilitated by media veteran Mary Lambie and held at TVNZ studios. \nThis is a course for people who: \n\nAre a spokesperson for their organisation\nInvolved in media training their clients or colleagues\nWant better media coverage and outcomes for their clients\n\nWhat is it really like to be interviewed on the radio\, TV or for print? \nAs PR and Communications professionals you are constantly putting your clients or your key company personnel in front of the media – maybe it is time for you to experience exactly what that feels like? This course will not only give you the skills to better prepare your clients and colleagues with confidence and expertise\, but also give you the skills to front the media for your organisation. \nThis practical and insightful course\, run by award-winning broadcaster Mary Lambie\, is designed to help you better understand what it takes to appear your very best in broadcast media. The skills you learn you can pass on to your clients/ senior management so the next time you want them to appear you know exactly how to prepare them – everything from messaging to delivery to styling. \nCore content: \n\nPractical on-air experience – TV and radio interviews\nGiving your best performance in front of a camera and radio microphone\nA full appreciation of the pressure associated with being ‘on air’\nDealing with difficult questions and difficult journalists\nPreparing your client or management team for on-air – radio or TV\n\nAt the end of the session\, you will receive a link to all your camera and radio work. \nPlease note\, that this course has a minimum booking requirement in order to proceed. Please endeavour to book early if you are interested. The course is strictly limited to 5 participants. \nYour presenter is..\nMary Lambie\, Socius Media Ltd \nMary is the Managing Director of Socius Media – an executive media training company. For the past decade Mary has been training CEO’s\, politicians and PR professionals. \nMary has had over 30 years experience in the media. She became a television fixture back in the 90’s as the face of the long-running TVONE show ‘Good Morning’. As a journalist\, she has worked as a foreign correspondent plus radio and TV producer and presenter. \nMary is PRINZ APR accredited. URL:https://prinz.org.nz/event/media-training-for-pr-communications-professionals-with-mary-lambie-2/ LOCATION:TVNZ – 100 Victoria Street West\, Auckland CBD\, Auckland 1010 ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2024/05/Most-Influential-Journalists-Today.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240801T173000 DTEND;TZID=Pacific/Auckland:20240801T193000 DTSTAMP:20260418T014923 CREATED:20240705T043535Z LAST-MODIFIED:20240730T204604Z UID:41726-1722533400-1722540600@prinz.org.nz SUMMARY:Building collaborative relationships with Māori and iwi organisations - SOLD OUT DESCRIPTION:1st August 2024 @ 5:30pm – 7:30pm\nOverview\nJoin the Taranaki sub-committee of PRINZ at stunning New Plymouth venue Te Whare Hononga as we canvass relationship\nbuilding with iwi and Māori organisations. \nOur panel discussion will be facilitated by New Plymouth District Councillor Dinnie Moeahu and include South Taranaki district councillor and Māori creative business owner Tuteri Rangihaeata\, Ngā Iwi o Taranaki marketing and communications manager Hayley Olliver and engagement specialist and communications consultant Kelsey Waitere. \nThey will take us through their case studies\, detail challenges and offer insights into the importance of genuine engagement within a Taranaki context. \nEvent open to all with drinks and nibbles provided from 5.30pm in Manu Hononga (Sir Paul Reeves Centre) followed by the panel discussion next door at 6.15pm in Te Whare Hononga\, 39 Vivian Street\, New Plymouth Central. \nYour panel…\nDinnie Moeahu (Te Atiawa\, Ngāruahine\, Taranaki\, Te Arawa\, and Ngāti Porou) is a second term New Plymouth District Councillor who is currently in his second year of his PhD studying the significance of Te Tiriti o Waitangi in local government. He was awarded the 2019 Taranaki Daily News Person of the Year for services to charity and community. \nAn experienced and entertaining MC\, he will facilitate our panel and offer insights from his own journey in building sustainable relationships with mana whenua within local government and community. \n \nHayley Olliver (Te Atiawa and Ngāi Tahu) is a powerhouse in communications and event management with a rich career across commercial and public sectors. \nMost recently\, she has been supporting Ngā Iwi o Taranaki by fostering meaningful connections and driving community involvement through her role as marketing and communications manager. \n \nKelsey Waitere (Te Atiawa) of Whaitere Consulting is an engagement expert. She is uri of Puketapu hapū who previously worked in local government supporting both community and mana whenua engagement. \nShe has helped guide organisations and individuals through genuine engagement underpinned by collaboration\, co-design and partnership. \n \nTuteri Dal Rangihaeata (Taranaki Iwi\, Ngā Ruahine\, Ngāti Ruanui\, Ngā Rauru) is a South Taranaki District Councillor and board member of both Te Runanga o Ngāti Ruanui and Te Punanga Ora\, the Taranaki Māori health partnership board. \nHis extensive marketing and strategic communications experience spans health\, education and iwi sectors throughout Aotearoa.  He nis director of the Māori creative agency\, Waha as well as Wairua Pai\, a communication and report tech company. URL:https://prinz.org.nz/event/building-collaborative-relationships-with-maori-and-iwi-organisations/ LOCATION:39 Vivian Street\, New Plymouth Central\, New Plymouth 4310 ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/07/IMG_3938-scaled.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240801T170000 DTEND;TZID=Pacific/Auckland:20240801T190000 DTSTAMP:20260418T014923 CREATED:20240724T221108Z LAST-MODIFIED:20240731T221158Z UID:42402-1722531600-1722538800@prinz.org.nz SUMMARY:Auckland First Thursdays DESCRIPTION:Thursday 1st August 2024 @ 5pm – 7pm\nOverview\nPinch and a punch for the first of the month! \nCalling all Auckland-based PRs – what better way to celebrate nearing the end of the week and the start of August than to catch up with your peers informally over a drink\, to talk about all things PR or otherwise. \nFollowing the same plan as last time: come on over to Hotel Ponsonby after work and join some of your northern committee members\, especially if you’re not a PRINZ member and want to find out more about the benefits of joining. \nIt’s free to attend\, but you will need to pay for your own drink – please also RSVP so we can have an idea of numbers. \nLook forward to seeing you there. URL:https://prinz.org.nz/event/auckland-first-thursdays-4/ LOCATION:Hotel Ponsonby\, 1 Saint Marys Road\, St Marys Bay\, Auckland 1011 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/02/First-Thursdays-graphic.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240725T123000 DTEND;TZID=Pacific/Auckland:20240725T133000 DTSTAMP:20260418T014923 CREATED:20240627T031837Z LAST-MODIFIED:20240627T031837Z UID:41289-1721910600-1721914200@prinz.org.nz SUMMARY:PRINZ 2024 Annual General Meeting DESCRIPTION: URL:https://prinz.org.nz/event/prinz-2024-annual-general-meeting/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/06/AGM-PRINZ-image-e1719288150840.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240725T113000 DTEND;TZID=Pacific/Auckland:20240725T130000 DTSTAMP:20260418T014923 CREATED:20240701T021006Z LAST-MODIFIED:20240722T020513Z UID:41548-1721907000-1721912400@prinz.org.nz SUMMARY:The importance of Maaori storytelling: Aukaha News - SOLD OUT DESCRIPTION:25th July 2024 @ 11:30am – 1pm\n \nOverview\nYou are invited to join Waikato PRINZ and Waikato-Tainui for an informative and engaging koorero on Maaori-led news and storytelling\, featuring speakers from Waikato Tainui’s award-winning newsroom\, Aukaha News. \nAukaha News recently won the Taho Ao Pāpāho Media Award for their excellent news and storytelling\, which covers a wide range of topics. It is proudly by-Maaori-for-Maaori media\, which aims to give voice to the unheard and unseen. \nHow are they leading the way in their mahi nationally\, and what insights can be applied to our communications and storytelling? \nOur speakers are Kereama Wright (Executive Producer\, Aukaha News) and Jason Ake (GM of Communications and Engagement\, Waikato-Tainui) who will share the story behind Aukaha News\, including why it started and how it is different to other newsrooms. They’ll also share some favourite stories\, and discuss the importance of indigenous and local stories\, including te reo Maaori and Te Tiriti. \nKereama and Jason will discuss the impact of AI on news in Aotearoa\, recent changes in the media landscape and what the future looks like from their perspective. They’ll also talk about how Aukaha News has invested in rangatahi (youth)\, how we can all do that in our mahi\, and why we should. \nAt the conclusion of the event\, we’ll announce the 2024 Waikato PRINZ Matariki Scholarship recipient\, a young rangatahi Maaori who has been chosen by Waikato-Tainui and Waikato PRINZ. \n\nThat person will receive a one-year free PRINZ membership\, a bespoke mentoring programme developed to reflect their interests and aspirations and are invited to join the Waikato PRINZ committee for a year. \nAt the conclusion of their one-year of mentoring\, they will help lead and organise the 2026 Waikato PRINZ/Waikato-Tainui Matariki event.\n\nEvent location: Kākāriki House\, The Wise Group’s Hamilton office\, 293 Grey Street in Hamilton East. There will be a PRINZ flag outside by the entrance. Please sign in at reception and then go to the 2F Flow Zone room. \nParking: Note\, there is no parking on site\, and at lunchtime it may be busy on surrounding streets\, so allow plenty of time to find parking. You may need to park a few streets away (other side of Steele Park) and walk in. The Wise Group is between McDonald’s and The Kindergarten Association building on Grey Street\, a block from Made\, Volare\, Subway\, Grey Street Kitchen and other eateries. \nKai: As this is a learning lunch\, some food platters will be provided. However\, you can bring along your own brown bag lunch (or grab a takeaway bite to bring from one of the many Hamilton East cafes nearby). Water\, tea and coffee will be provided. \nMaramataka: The event is on Takirau\, an auspicious day in the maramataka – Maaori lunar calendar. \n\nTakirau | Wind-down & relax\, feel the taki of the marama\nHinengaro | Everything that comes up\, must come down. Our wind-down and relax time.\nWairua | Our transition from our high energy phases to low energy ‘taki’ meaning rhythm. Maramataka is all about understanding your taki with the Taiao.\nTaiao | Takirau te waa tika moo te Ngaki otaota ki te Whenua\, Takirau is the right phase for clearing the weeds and maintaining the soil on your whenua.\nTinana | A good phase for practicing skills that have a beat o rhythm to it. Kia mau ki te ‘taki’ o too tinana.\n\nYour speakers\nKereama Wright (Te Arawa\, Ngā Ruahine\, Ngāti Kahungu ki Te Wairoa) is one of the leading Maaori language broadcasters of his generation and is the Kaihautuu Matua (Executive Producer) of Aukaha News\, which generates digital news and radio news for iwi radio stations around the Waikato-Bay of Plenty region. \n  \n \nJason Ake is the General Manager\, Engagement and Communications for Waikato-Tainui. He is also an executive member of Māori radio iwi network\, Te Whakaruruhau\, and a highly experienced and respected Māori journalist and was for a short time a member of the RNZ Board. URL:https://prinz.org.nz/event/the-importance-of-maaori-storytelling-the-team-at-award-winning-aukaha-news-share-insights-into-their-mahi-and-kaupapa/ LOCATION:Kākāriki House\, The Wise Group’s Hamilton office\, 293 Grey Street\, Hamilton East ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/07/A-waikato-Tainui-PRINZ-Waikato-partnered-event.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240723T090000 DTEND;TZID=Pacific/Auckland:20240730T123000 DTSTAMP:20260418T014923 CREATED:20240319T010014Z LAST-MODIFIED:20240719T035925Z UID:38634-1721725200-1722342600@prinz.org.nz SUMMARY:Telling Our Stories Well - SOLD OUT DESCRIPTION:23rd & 30th July (2 x morning sessions)\nOverview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nAttendee numbers are strictly limited so you’ll have the opportunity to ask questions and receive feedback on the examples you work on. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n\nYour presenter is..\nJulie Shannon \nSenior editor and trainer \nJulie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. \nShe uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work. \nJulie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions. URL:https://prinz.org.nz/event/telling-our-stories-well/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-6.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240717T173000 DTEND;TZID=Pacific/Auckland:20240717T193000 DTSTAMP:20260418T014923 CREATED:20240624T052048Z LAST-MODIFIED:20240806T003953Z UID:41202-1721237400-1721244600@prinz.org.nz SUMMARY:Young Journalists Perspectives on the Fourth Estate - PRINZ Panel Event (Hybrid Event) DESCRIPTION:17th July @ 5:30pm – 7:30pm\nOverview\nWith New Zealand’s fourth estate undergoing large swathes of change\, it’s future looks increasingly unclear. While the knowledge and experience of those who have been part of it for decades is key to success\, it is the young journalists and media professionals who will inherit this uncertain future. This panel discussion will seek to hear from some of New Zealand’s young journalists who are passionate about the work they do and the future of New Zealand’s fourth estate. \nOur panellists will explore the changes they feel are needed for the current media environment\, what they want to see the future of fourth estate look like\, and the cultural changes needed for trust to rebuilt amongst the public. \nPlease note\, the ticket price covers catering costs. \nImportant ticket information: \nVirtual and in-person tickets are not interchangeable as there are limited numbers for the in-person event. Ticket purchasing remains the same. \nThe link to virtually join the event will be sent out closer to the date. \nFeel free to email us with any questions at office@prinz.org.nz \nYour panellists are…\nElla Stewart\, Longform Te Ao Māori Journalist\, RNZ \nHe uri ia nō Ngāpuhi nui tonu\, Ella Stewart\, currently works as a longform te ao Māori journalist for RNZ’s In-Depth team. Her work delves deeply into complex and sensitive issues affecting whānau Māori\, offering crucial context to the public. In 2024 Ella won the Voyagers Best Up and Coming Journalist of the year award. With experience in producing she has contributed to RNZ’s national programming\, including Checkpoint with Lisa Owen and First up\, hosted by Nathan Rarere. Ella is passionate about authentically telling Māori stories for Māori audiences. \n \nLyric Waiwiri-Smith\nLyric Waiwiri-Smith is a 24-year-old journalist whose work has appeared in Stuff\, The Post\, Sunday Star Times\, Ensemble Magazine\, RNZ\, 9Honey and more. She recently left Stuff as a national reporter\, where she covered breaking news\, entertainment\, lifestyle and more. In July she will be starting a new role at the Spinoff\, covering business\, politics and culture. \n \nKaranama Ruru\, Te Ao Māori Reporter\, Stuff\nKaranama Ruru is a 23 year old journalist who is currently a te ao Māori reporter for Stuff. His work has appeared in local and national publications around the country\, and has been presented as evidence in legal cases (for example the Waitangi Tribunal smokefree inquiry). Karanama has a particular interest on how national decisions impact localised Māori whānau. \n \nSherry Zhang (she/they)\, Freelance Writer\nSherry is a second-generation Chinese New Zealand writer and editor who works in journalism\, poetry\, creative nonfiction\, and theatre. She was the editor at The Pantograph Punch\, has interned in newsrooms like The Spinoff and Bloomberg News\, and is currently a freelance writer. \n \nZoe Madden-Smith\, Multimedia Journalist\, Re: News\nZoe Madden-Smith is a multimedia journalist at Re: News based in Tāmaki Makaurau. Zoe joined Re: News in 2019 as a writer but has since found a love for video storytelling. As a 26-year-old\, she has a passion for telling stories that centre and resonate with young people and has a special interest in stories around health\, sex and anything taboo. Zoe was a finalist for Video Journalist of the Year and Best Feature Video in the 2023 Voyager Media Awards and runner up for Junior Feature Writer of the Year in 2022. \n \nModerator \nJames Tapp\, Senior Account Executive\, One Plus One Communications \nA former student journalist\, James is passionate about media and the role it plays in everyday life in informing and entertaining the wider public. URL:https://prinz.org.nz/event/young-journalists-perspective-on-the-fourth-estate-prinz-panel-event-hybrid-event/ LOCATION:Room C\, EMA\, Building/145 Khyber Pass Road\, Grafton\, Auckland 1023 ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/Types-of-journalism.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240715T160000 DTEND;TZID=Pacific/Auckland:20240715T173000 DTSTAMP:20260418T014923 CREATED:20240701T001512Z LAST-MODIFIED:20240702T032940Z UID:41531-1721059200-1721064600@prinz.org.nz SUMMARY:What Uni Doesn't Teach You: A Peek into the Real-World of Communications\, PR\, and Marketing DESCRIPTION:15th July 2024 @ 4pm – 5:30pm\nOverview\nCalling all students of communications\, public relations\, and marketing! Ever wondered what it’s really like to enter and work in our industry? \nParticipate in a Q&A panel discussion to hear from recent graduates and industry professionals to learn what Uni doesn’t teach you about entering the industry. \nTake this opportunity to also network with students from Waikato University and Wintec and discover more how PRINZ and MCSA memberships can help you navigate your career prospects. Refreshments provided. \nHeld in collaboration with Waikato University’s Management and Communications Student’s Association. URL:https://prinz.org.nz/event/what-uni-doesnt-teach-you-a-peek-into-the-real-world-of-communications-pr-and-marketing/ LOCATION:Te Kōpūroa room in The Pā\, University of Waikato Hamilton Campus ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/07/dylan-gillis-KdeqA3aTnBY-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240711T093000 DTEND;TZID=Pacific/Auckland:20240711T120000 DTSTAMP:20260418T014923 CREATED:20240610T235117Z LAST-MODIFIED:20240707T222423Z UID:40846-1720690200-1720699200@prinz.org.nz SUMMARY:SOLD OUT - Hands on with AI: Essential Skills for PR and Communication Professionals DESCRIPTION:11th July 2024 @ 9:30am-12:00pm\nOverview\nYou can’t avoid it a minute longer – it’s time to integrate AI into your daily work. This highly practical session offers the guidance and space to experiment with the AI-driven tools that have revolutionised practice. Delivered live online\, this course provides public relations and communication practitioners with essential knowledge\, hands-on experience and time to experiment with the AI tools transforming our sector. \nYou will develop prompt engineering skills for ChatGPT\, Gemini\, and Claude3\, train a digital assistant\, refine images and use AI to analyse data for risk management\, emerging issues\, and crisis preparation. The session aims to build your skills so you understand how to leverage AI for more efficient and effective stakeholder analysis\, data insights\, communication\, and reputation management. \nIf you’re ready to move beyond tinkering with ChatGPT\, join us for a hands-on exploration of the AI universe. Suitable for practitioners at any stage of their career\, don’t miss this opportunity to elevate your skills with practical\, actionable AI techniques. \nYou will: \n\nExplore and experiment with a range of AI tools that can be used to enhance programmes and campaigns\nDevelop practical skills in using AI for stakeholder analysis\, data insights\, consultation and engagement\, communication\, issues and risk management and reputation guardianship.\nUnderstand how to ethically integrate AI into your strategies to improve efficiency and effectiveness.\nLearn from examples and explore developing approaches to practice in AI in PR\n\nThis series aligns with the Global Capability Framework \nGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  \nYour presenter is..\nCatherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd\, a learning and training centre of excellence dedicated to the development of leadership\, public relations and communication capabilities. \nA pioneer in digital communications since the web’s inception\, Catherine helps public and private sector organisations navigate the digital environment\, build essential relationships and maintain their licence to operate. Over the last decade\, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance worldwide. \nCatherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, an Accredited Fellow of the ASEAN PR Network\, and a Founding Chartered Public Relations Practitioner.\nShe is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. \nBeyond her education and consultancy work\, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres\, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/hands-on-with-ai-essential-skills-for-pr-and-communication-professionals/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/PRKH_AI-took-my-job-e1739323181735.jpg END:VEVENT END:VCALENDAR