CCC Professional Development Day
2025-06-03 09:30 - 16:00 (Pacific/Auckland) | Christchurch City Council
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Taking an evidence-based approach to changing attitudes and behaviours
2025-06-04 07:30 - 09:00 | Beyond Recruitment, Level 10, Perpetual Guardian House, 99 Customhouse Quay, Wellington, 6011, New Zealand
Wednesday 25th February 2026 @ 9:30am - 12:00pm (1 x morning session)

OverviewIn a world where everyone’s clamouring for “data-driven” insights, this course goes beyond the numbers. It’s about learning to think critically, interpret evidence wisely, and make sound, ethical decisions in your PR practice. You’ll explore how to balance data with judgement, recognise cognitive bias (in yourself and others), and turn information from multiple sources into meaningful, defensible insights. We’ll cover practical tools for interpreting results, testing assumptions, and reporting outcomes (without losing sight of people, context, or purpose). We’ll demystify core data concepts like reliability, validity, statistical significance, correlation vs. causation, and bias – all within a PR context. You’ll explore tools, tips, and a variety of approaches to ‘measure what matters’. By the end, you’ll not only be more confident in working with data: you’ll be a more critical, credible, and trusted communicator. By the end of the session, participants will be able to: Identify the right data sources and types for different PR goals.Understand and apply basic principles of data reliability, validity, and significance.Recognise bias and misinterpretation, and know how to avoid them.Distinguish between correlation and causation when analysing PR outcomes.Confidently report results with integrity and credibility, aligned to the Barcelona Principles.Build a balanced, meaningful measurement approach using both qualitative and quantitative data.This course is ideal for: PR and communications professionals who want to strengthen their analytical and decision-making skills.Anyone who’s ever said, “I’m not a numbers person”, but wants to understand how data can sharpen their thinking. Experienced professionals who want a practical refresher on data literacy, bias awareness, and critical interpretation aligned with the Barcelona Principles.Teams seeking to embed a culture of reflection, rigour, and ethical measurement. Zoom links will go out closer to the date.

Meet the facilitator Julia Kennedy is a strategist and facilitator with a background in public health and organisational development. She often says she’s “not a data person”, yet she’s spent years interpreting complex data and using it to drive critical, effective decision-making across health and community sectors in Australia and New Zealand. Through her consultancy, The Thread, Julia helps purpose-driven organisations make sense of complexity, clarify strategy, and turn insight into action. She brings warmth, humour, and clarity to topics that can feel intimidating – like measurement and evaluation – making them engaging and accessible.

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Sub-editing and Proofreading: Key writing and editing tips to make your copy sing
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Media Leaders’ Briefing: The Future of New Zealand News
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Data-Driven Storytelling
2025-06-17 09:30 - 2025-06-24 12:00 | Online

Waikato Internal Communicators Breakfast Mixer at Gallagher
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Cocktail Function for Margalit Toledano
2025-07-16 16:30 - 18:30 | Nancy Caiger Gallery, Meteor Theatre, 1 Victoria St, Hamilton, 3204

Wellington Event - AI in Communications: Maximising Benefits, Navigating Challenges
2025-07-16 17:00 - 18:00 | Wellington Club, Wellington Club Building Level 4/88 The Terrace, Wellington, 6011, New Zealand

Retirement Dinner in Honour of Margalit Toledano
2025-07-16 19:00 - 22:30 | Gothenburg Restaurant, ANZ Centre, 17 Grantham St, Hamilton, 3204

Christchurch Event: Winter Networking Drinks with Podcaster Andy Rowe
2025-07-17 17:30 - 19:30 | Ramble Bar at Drifter Hotel, 96 Lichfield Street, Christchurch, 8011, New Zealand

SOLD OUT: Press Release Writing and Media Pitching: Tips from a former newspaper editor on getting your story into the media
2025-07-29 09:30 - 12:45 | Online

Waikato Event- He Ara Whakamua: Pathways in Comms
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Crisis Communications and Spillover Effects
2025-07-31 17:30 - 19:00 | AUT WZ100, Auckland University of Technology, 55 Wellesley Street East, Auckland, 1010, New Zealand

Auckland First Tuesdays Pub Quiz
2025-08-05 17:30 - 21:00 | Birdcage Tavern: 133 Franklin Road, Freemans Bay, Auckland, 1011

SOLD OUT: Hands On with AI
2025-08-20 09:30 - 12:00 | Online

Auckland Coffee Connections Programme
2025-09-01 08:00 - 2025-09-30 17:00 | Auckland

SOLD OUT: Auckland Event: Rethinking Roles - AI, Ethics and the Future of Communications Teams
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Communications and Governance
2025-09-16 10:00 - 12:00 | Online

Unlocking the Power of Podcasting for PR - Webinar
2025-09-24 12:00 - 13:00 | Online

Speechwriting Essentials
2025-10-07 09:30 - 2025-10-08 12:00 | Online

Pathways to PR: From Student to PR Professional
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Issues and Crisis Management
2025-10-14 09:30 - 16:00 | EMA, 145 Khyber Pass Road, Grafton, Auckland

Christchurch Event: Impact through Strategic Media Engagement
2025-10-14 12:15 - 13:45 | Environment Canterbury, 200 Tuam Street, Christchurch, 8011

AI Playbook for Behaviour Change
2025-10-16 09:30 - 2025-10-21 11:00 | Online

The Adoption of Communication Technologies in PR - Webinar
2025-10-22 12:00 - 13:00 | Online

Telling Our Stories Well
2025-10-23 09:30 - 2025-10-30 12:30 | Online
