BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20240406T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20240928T140000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20250405T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20250927T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250527T190000 DTEND;TZID=Pacific/Auckland:20250527T223000 DTSTAMP:20260406T181127 CREATED:20250403T222632Z LAST-MODIFIED:20250403T230953Z UID:48066-1748372400-1748385000@prinz.org.nz SUMMARY:Fellows and Life Members Annual Dinner DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/fellows-and-life-members-annual-dinner/ LOCATION:The Bridgman\, 234 Dominion Road\, Auckland\, 1024\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/04/2025-banners-24.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250520T093000 DTEND;TZID=Pacific/Auckland:20250527T123000 DTSTAMP:20260406T181127 CREATED:20250224T013036Z LAST-MODIFIED:20250317T012424Z UID:47084-1747733400-1748349000@prinz.org.nz SUMMARY:Telling Our Stories Well DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/telling-our-stories-well-3/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-6.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250512T093000 DTEND;TZID=Pacific/Auckland:20250515T120000 DTSTAMP:20260406T181127 CREATED:20241127T031613Z LAST-MODIFIED:20250408T050529Z UID:45619-1747042200-1747310400@prinz.org.nz SUMMARY:Sold Out: Public Relations Strategy and Evaluation DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-5/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250506T093000 DTEND;TZID=Pacific/Auckland:20250507T120000 DTSTAMP:20260406T181127 CREATED:20241210T022851Z LAST-MODIFIED:20250107T225047Z UID:45633-1746523800-1746619200@prinz.org.nz SUMMARY:Speechwriting Essentials DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/speechwriting-essentials-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/01/PR-16.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250501T173000 DTEND;TZID=Pacific/Auckland:20250501T190000 DTSTAMP:20260406T181127 CREATED:20250423T001605Z LAST-MODIFIED:20250423T001605Z UID:48618-1746120600-1746126000@prinz.org.nz SUMMARY:Auckland First Thursdays DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/auckland-first-thursdays-9/ LOCATION:Queens Rooftop\, Level 21/1 Queen Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/09/Nelson-Event-banner-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250430T171500 DTEND;TZID=Pacific/Auckland:20250430T193000 DTSTAMP:20260406T181127 CREATED:20250408T023942Z LAST-MODIFIED:20250428T234723Z UID:48176-1746033300-1746041400@prinz.org.nz SUMMARY:The Creative Edge: How to use creativity to power your communications DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/the-creative-edge-how-to-use-creativity-to-power-your-communications/ LOCATION:Rutherford House\, Victoria University of Wellington\, Pipitea Campus\, 33 Bunny Street\, Wellington\, 6011 ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2025/04/commcreate-1-scaled.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250408T093000 DTEND;TZID=Pacific/Auckland:20250408T120000 DTSTAMP:20260406T181127 CREATED:20241204T015953Z LAST-MODIFIED:20250327T194353Z UID:45666-1744104600-1744113600@prinz.org.nz SUMMARY:SOLD OUT Press Release Writing and Media Pitching: Tips from a former newspaper editor on getting your story into the media DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/press-release-writing-and-media-pitching-tips-from-a-former-newspaper-editor-on-getting-your-story-into-the-media/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/12/megaphone.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250403T173000 DTEND;TZID=Pacific/Auckland:20250403T190000 DTSTAMP:20260406T181127 CREATED:20250325T222824Z LAST-MODIFIED:20250325T222824Z UID:47826-1743701400-1743706800@prinz.org.nz SUMMARY:Auckland First Thursdays DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/auckland-first-thursdays-8/ LOCATION:Queens Rooftop\, Level 21/1 Queen Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/09/Nelson-Event-banner-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250403T170000 DTEND;TZID=Pacific/Auckland:20250403T183000 DTSTAMP:20260406T181127 CREATED:20250328T002839Z LAST-MODIFIED:20250328T002839Z UID:47901-1743699600-1743705000@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/tauranga-first-thursdays-6/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250403T120000 DTEND;TZID=Pacific/Auckland:20250403T130000 DTSTAMP:20260406T181127 CREATED:20250306T024716Z LAST-MODIFIED:20250402T212835Z UID:47370-1743681600-1743685200@prinz.org.nz SUMMARY:Webinar: Finding your way in a rapidly changing job market DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/webinar-finding-your-way-in-a-rapidly-changing-job-market/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/03/Lifelong_learning_limits.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250402T093000 DTEND;TZID=Pacific/Auckland:20250402T120000 DTSTAMP:20260406T181127 CREATED:20250212T033738Z LAST-MODIFIED:20250327T034011Z UID:46870-1743586200-1743595200@prinz.org.nz SUMMARY:SOLD OUT - Hands On With AI DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/hands-on-with-ai-2/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/PRKH-Hands-on-White-Phone-e1742172373898.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250325T073000 DTEND;TZID=Pacific/Auckland:20250325T093000 DTSTAMP:20260406T181127 CREATED:20250306T002234Z LAST-MODIFIED:20250311T021436Z UID:47348-1742887800-1742895000@prinz.org.nz SUMMARY:The Trust Equation: Agency Leader Breakfast DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/the-trust-equation-agency-leader-breakfast/ LOCATION:GRC Partners + Porter Novelli Offices\, 100 College Hill\, Auckland\, Ponsonby\, 1011\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/03/The_Trust_Equation_in_Practice.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250325T073000 DTEND;TZID=Pacific/Auckland:20250325T083000 DTSTAMP:20260406T181127 CREATED:20250310T031648Z LAST-MODIFIED:20250310T031959Z UID:47438-1742887800-1742891400@prinz.org.nz SUMMARY:Christchurch Event: Learn from a PRINZ Fellow DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/learn-from-a-prinz-fellow-2/ LOCATION:Black Betty Cafe\, 165 Madras Street\, Christchurch\, 8011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/03/2025-banners-16.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250320T171500 DTEND;TZID=Pacific/Auckland:20250320T191500 DTSTAMP:20260406T181127 CREATED:20250228T024138Z LAST-MODIFIED:20250228T024627Z UID:47242-1742490900-1742498100@prinz.org.nz SUMMARY:Thursday Thirst Quencher in Taranaki DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/thursday-thirst-quencher-in-taranaki/ LOCATION:The Hour Glass\, 49 Liardet St\, New Plymouth\, 4310\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/02/2025-banners-14.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250318T093000 DTEND;TZID=Pacific/Auckland:20250318T120000 DTSTAMP:20260406T181127 CREATED:20241122T015157Z LAST-MODIFIED:20250314T015121Z UID:45229-1742290200-1742299200@prinz.org.nz SUMMARY:Data-Driven Storytelling DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/data-driven-storytelling/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250314T093000 DTEND;TZID=Pacific/Auckland:20250321T120000 DTSTAMP:20260406T181127 CREATED:20241126T033846Z LAST-MODIFIED:20250106T220520Z UID:45484-1741944600-1742558400@prinz.org.nz SUMMARY:Engaging Māori and Diverse Communities DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/engagingmaorianddiversecommunities/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Nelson-Event-banner-31.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250313T073000 DTEND;TZID=Pacific/Auckland:20250313T083000 DTSTAMP:20260406T181127 CREATED:20250224T002235Z LAST-MODIFIED:20250224T002426Z UID:47097-1741851000-1741854600@prinz.org.nz SUMMARY:Waikato Communicators Breakfast Mixer DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/waikato-communicators-breakfast-mixer/ LOCATION:Sentinel Cafe\, 586 Victoria Street\, Hamilton\, 3204\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/thriday-03ve_4Ug0Ow-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250311T093000 DTEND;TZID=Pacific/Auckland:20250311T160000 DTSTAMP:20260406T181127 CREATED:20241114T030621Z LAST-MODIFIED:20250107T211222Z UID:44956-1741685400-1741708800@prinz.org.nz SUMMARY:Issues and Crisis Management DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/issues-and-crisis-management-6/ LOCATION:EMA\, 145 Khyber Pass Road\, Grafton\, Auckland ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/10/Untitled-design-4-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250306T170000 DTEND;TZID=Pacific/Auckland:20250306T190000 DTSTAMP:20260406T181127 CREATED:20250224T231442Z LAST-MODIFIED:20250305T003918Z UID:47132-1741280400-1741287600@prinz.org.nz SUMMARY:Auckland First Thursdays DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/auckland-first-thursdays-7/ LOCATION:Queens Rooftop\, Level 21/1 Queen Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/09/Nelson-Event-banner-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250306T170000 DTEND;TZID=Pacific/Auckland:20250306T190000 DTSTAMP:20260406T181127 CREATED:20250205T031114Z LAST-MODIFIED:20250319T220526Z UID:46742-1741280400-1741287600@prinz.org.nz SUMMARY:Your Comms Career Path and How to Stand Out Within It DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/your-comms-career-path-and-how-to-stand-out-within-it-2/ LOCATION:Momentum Consulting Wellington\, 8/40 Mercer Street\, Wellington\, 6011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/02/2024-banners-1-1-e1738725064261.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250306T170000 DTEND;TZID=Pacific/Auckland:20250306T183000 DTSTAMP:20260406T181127 CREATED:20250217T003844Z LAST-MODIFIED:20250305T003617Z UID:46981-1741280400-1741285800@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/tauranga-first-thursdays-5/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250227T173000 DTEND;TZID=Pacific/Auckland:20250227T193000 DTSTAMP:20260406T181127 CREATED:20241121T034033Z LAST-MODIFIED:20260116T030611Z UID:44980-1740677400-1740684600@prinz.org.nz SUMMARY:State of the Sector 2025 DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/state-of-the-sector-2025/ LOCATION:ANZ 23 Albert Street\, Auckland CBD\, Auckland 1010 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Nelson-Event-banner-25.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250218T093000 DTEND;TZID=Pacific/Auckland:20250225T120000 DTSTAMP:20260406T181127 CREATED:20241112T030420Z LAST-MODIFIED:20250107T203207Z UID:44672-1739871000-1740484800@prinz.org.nz SUMMARY:Telling Our Stories Well DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/telling-our-stories-well-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-6.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250213T173000 DTEND;TZID=Pacific/Auckland:20250213T193000 DTSTAMP:20260406T181127 CREATED:20250114T031229Z LAST-MODIFIED:20250114T031229Z UID:46130-1739467800-1739475000@prinz.org.nz SUMMARY:PRINZ Southern Summer Drinks DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/prinz-southern-summer-drinks/ LOCATION:The Montreal Bar at Hotel Montreal\, 363 Montreal Street\, Christchurch\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/01/2025-banners-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250204T093000 DTEND;TZID=Pacific/Auckland:20250204T120000 DTSTAMP:20260406T181127 CREATED:20240911T015514Z LAST-MODIFIED:20240918T004557Z UID:43680-1738661400-1738670400@prinz.org.nz SUMMARY:Ethics\, Risk and Reputation in the Age of AI DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/ethics-risk-and-reputation-in-the-age-of-ai-3/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/11/AI-Ethics-cover-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250128T093000 DTEND;TZID=Pacific/Auckland:20250130T120000 DTSTAMP:20260406T181127 CREATED:20240911T013047Z LAST-MODIFIED:20250122T031258Z UID:43664-1738056600-1738238400@prinz.org.nz SUMMARY:PR Horizons DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/pr-horizons-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/11/PR-Horizons-course-cover-for-PRINZ-use-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241212T120000 DTEND;TZID=Pacific/Auckland:20241212T133000 DTSTAMP:20260406T181128 CREATED:20240821T034903Z LAST-MODIFIED:20241208T205235Z UID:42239-1734004800-1734010200@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission Webinar Series : Acumen DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-webinar-series-acumen/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/07/240529_PRINZ-187-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241205T170000 DTEND;TZID=Pacific/Auckland:20241205T183000 DTSTAMP:20260406T181128 CREATED:20241111T035748Z LAST-MODIFIED:20241111T035748Z UID:44997-1733418000-1733423400@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/tauranga-first-thursdays-4/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Nelson-Event-banner-17.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241205T120000 DTEND;TZID=Pacific/Auckland:20241205T133000 DTSTAMP:20260406T181128 CREATED:20240807T033942Z LAST-MODIFIED:20240808T035717Z UID:42799-1733400000-1733405400@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission Webinar Series: Mango Communications DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-webinar-series-mango-communications/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/08/240529_PRINZ-286-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241203T170000 DTEND;TZID=Pacific/Auckland:20241203T190000 DTSTAMP:20260406T181128 CREATED:20241119T200830Z LAST-MODIFIED:20241119T201116Z UID:45267-1733245200-1733252400@prinz.org.nz SUMMARY:Wellington Christmas Connector DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/wellington-christmas-connector/ LOCATION:Foxglove\, 33 Queens Wharf\, Wellington\, 6011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Nelson-Event-banner-21.png END:VEVENT END:VCALENDAR