BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20240406T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20240928T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241128T163000 DTEND;TZID=Pacific/Auckland:20241128T183000 DTSTAMP:20260408T070035 CREATED:20241104T034501Z LAST-MODIFIED:20241104T034827Z UID:44875-1732811400-1732818600@prinz.org.nz SUMMARY:Waikato Christmas Catch up DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/waikato-christmas-catch-up/ LOCATION:Hāpi Bar\, 401 Grey Street\, Hamilton\, Hamilton East\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Nelson-Event-banner-16.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241128T120000 DTEND;TZID=Pacific/Auckland:20241128T133000 DTSTAMP:20260408T070035 CREATED:20240807T022917Z LAST-MODIFIED:20240807T023809Z UID:42621-1732795200-1732800600@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission Webinar Series: Great Scott DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-webinar-series-great-scott/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/07/240529_PRINZ-170-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241121T120000 DTEND;TZID=Pacific/Auckland:20241121T133000 DTSTAMP:20260408T070035 CREATED:20240822T013031Z LAST-MODIFIED:20240822T014240Z UID:43086-1732190400-1732195800@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission Webinar Series: Palmerston North City Council DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-webinar-series-palmerston-north-city-council/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/08/240529_PRINZ-148-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241113T120000 DTEND;TZID=Pacific/Auckland:20241113T133000 DTSTAMP:20260408T070035 CREATED:20240902T042950Z LAST-MODIFIED:20241108T010317Z UID:43318-1731499200-1731504600@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission: Development West Coast DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-development-west-coast/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/08/240529_PRINZ-126-scaled-e1724992725110.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241107T173000 DTEND;TZID=Pacific/Auckland:20241107T190000 DTSTAMP:20260408T070035 CREATED:20240923T231126Z LAST-MODIFIED:20241211T011711Z UID:43442-1731000600-1731006000@prinz.org.nz SUMMARY:Your Comms Career Path and How to Stand Out Within It DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/your-comms-career-path-and-how-to-stand-out-within-it/ LOCATION:Momentum Consulting Offices\, Shed 20\, Princes Warf\, Quay Street\, Auckland\, 1010 ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/09/comms-industry-stand-out.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241107T170000 DTEND;TZID=Pacific/Auckland:20241107T190000 DTSTAMP:20260408T070035 CREATED:20241103T223852Z LAST-MODIFIED:20241103T223852Z UID:44845-1730998800-1731006000@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/tauranga-first-thursdays-3/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241104T093000 DTEND;TZID=Pacific/Auckland:20241107T120000 DTSTAMP:20260408T070035 CREATED:20240606T030043Z LAST-MODIFIED:20240915T225329Z UID:40749-1730712600-1730980800@prinz.org.nz SUMMARY:Introduction to Public Relations DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/introduction-to-public-relations-5/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/intro-to-pr.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241031T163000 DTEND;TZID=Pacific/Auckland:20241031T180000 DTSTAMP:20260408T070035 CREATED:20240923T003519Z LAST-MODIFIED:20240923T012210Z UID:43926-1730392200-1730397600@prinz.org.nz SUMMARY:Christchurch Event: Insights from Industry Leaders on Communications in 2024 and Beyond DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/insights-from-industry-leaders-on-communications-in-2024-and-beyond/ LOCATION:No. 4 Bar and Restaurant\, 4 Mansfield Avenue\, St Albans\, Christchurch\, 8014\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/09/communications-event-christchurch.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241031T130000 DTEND;TZID=Pacific/Auckland:20241031T140000 DTSTAMP:20260408T070035 CREATED:20240906T025334Z LAST-MODIFIED:20240908T213651Z UID:43494-1730379600-1730383200@prinz.org.nz SUMMARY:Fellows & Life Member Webinar: Down the Rabbit Hole - What is Misinformation and how to Tackle It DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/down-the-rabbit-hole-what-is-misinformation-and-how-to-tackle-it/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/09/misinformation.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241023T133000 DTEND;TZID=Pacific/Auckland:20241023T160000 DTSTAMP:20260408T070035 CREATED:20240830T042523Z LAST-MODIFIED:20241120T021711Z UID:43203-1729690200-1729699200@prinz.org.nz SUMMARY:Nelson Event - Rethinking Reputation DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/nelson-event-rethinking-reputation/ LOCATION:Nelson Classic Car Museum\, 1 Cadillac Way\, Nelson\, 7011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/Nelson-Event-banner-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241023T093000 DTEND;TZID=Pacific/Auckland:20241023T123000 DTSTAMP:20260408T070035 CREATED:20240830T041321Z LAST-MODIFIED:20241120T021644Z UID:43179-1729675800-1729686600@prinz.org.nz SUMMARY:Nelson Event - AI in PR: From Next to Now DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/nelson-event-ai-in-pr-from-next-to-now/ LOCATION:Nelson Classic Car Museum\, 1 Cadillac Way\, Nelson\, 7011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/Nelson-Event-banner-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241022T093000 DTEND;TZID=Pacific/Auckland:20241022T123000 DTSTAMP:20260408T070035 CREATED:20240611T033914Z LAST-MODIFIED:20240611T033914Z UID:40864-1729589400-1729600200@prinz.org.nz SUMMARY:Leveraging GA4 for PR Success: Crafting Custom PR Dashboards with Looker Studio DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/leveraging-ga4-for-pr-success-crafting-custom-pr-dashboards-with-looker-studio/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/06/google-analytics-4-blog-post-image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241015T164500 DTEND;TZID=Pacific/Auckland:20241015T190000 DTSTAMP:20260408T070035 CREATED:20240909T232325Z LAST-MODIFIED:20241008T051910Z UID:43523-1729010700-1729018800@prinz.org.nz SUMMARY:SOLD OUT - Auckland Event: Meet the New Business News Makers - A presentation\, panel discussion and networking event DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/meet-the-new-business-news-makers-a-presentation-panel-discussion-and-networking-event/ LOCATION:Lion NZ\, Level 1\, 136 Fanshawe Street\, Auckland\, New Zealand ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2024/09/business-news.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241009T093000 DTEND;TZID=Pacific/Auckland:20241009T120000 DTSTAMP:20260408T070035 CREATED:20240611T040027Z LAST-MODIFIED:20241002T032726Z UID:40879-1728466200-1728475200@prinz.org.nz SUMMARY:SOLD OUT- Hands on with AI: Essential Skills for PR and Communication Professionals DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/hands-on-with-ai-essential-skills-for-pr-and-communication-professionals-2/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/PRKH_AI-took-my-job-e1739323181735.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241003T173000 DTEND;TZID=Pacific/Auckland:20241003T190000 DTSTAMP:20260408T070035 CREATED:20240920T001902Z LAST-MODIFIED:20240920T001902Z UID:43882-1727976600-1727982000@prinz.org.nz SUMMARY:Auckland First Thursdays DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/auckland-first-thursdays-5/ LOCATION:Queens Rooftop\, Level 21/1 Queen Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/09/Nelson-Event-banner-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241003T170000 DTEND;TZID=Pacific/Auckland:20241003T183000 DTSTAMP:20260408T070035 CREATED:20240910T021005Z LAST-MODIFIED:20241003T020729Z UID:43640-1727974800-1727980200@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/tauranga-first-thursdays-2/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241003T073000 DTEND;TZID=Pacific/Auckland:20241003T090000 DTSTAMP:20260408T070035 CREATED:20240909T224533Z LAST-MODIFIED:20240930T234909Z UID:43568-1727940600-1727946000@prinz.org.nz SUMMARY:Wellington Event: Political campaigning in the age of AI and what to expect in the US election DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/political-campaigning-in-the-age-of-ai-and-what-to-expect-in-the-us-election/ LOCATION:JacksonStone House\, 3/11 Hunter Street\, Wellington\, 6011\, New Zealand ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2024/09/us-election.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240930T093000 DTEND;TZID=Pacific/Auckland:20240930T120000 DTSTAMP:20260408T070035 CREATED:20240606T023430Z LAST-MODIFIED:20240611T040258Z UID:40724-1727688600-1727697600@prinz.org.nz SUMMARY:IC Futures - Inside Internal Communication DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication-8/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/connect-the-people-concept-crowd-of-vivid-colored-people-connected-vector-id1190206395-624x226-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240927T120000 DTEND;TZID=Pacific/Auckland:20240927T133000 DTSTAMP:20260408T070035 CREATED:20240902T032637Z LAST-MODIFIED:20240926T050016Z UID:43344-1727438400-1727443800@prinz.org.nz SUMMARY:Christchurch Event: Behind the Scenes of Emergency Management Communications DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/behind-the-scenes-of-emergency-management-communications/ LOCATION:40 Lichfield Street\, 40 Lichfield Street\, Christchurch\, 8011\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/09/emergency-e1725246650351.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240918T170000 DTEND;TZID=Pacific/Auckland:20240918T183000 DTSTAMP:20260408T070035 CREATED:20240820T034436Z LAST-MODIFIED:20240827T020936Z UID:43012-1726678800-1726684200@prinz.org.nz SUMMARY:Waikato Panel Event - The Power of Integrating Marketing and PR: 1+1=3 DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/the-power-of-integrating-marketing-and-pr-113/ LOCATION:Gallagher Group conference room\, 181 Kahikatea Drive\, Hamilton\, 181 Kahikatea Drive\, Hamilton\, 3204\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/08/pr-marketing-integration.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240912T173000 DTEND;TZID=Pacific/Auckland:20240912T190000 DTSTAMP:20260408T070035 CREATED:20240830T022537Z LAST-MODIFIED:20240830T023611Z UID:43278-1726162200-1726167600@prinz.org.nz SUMMARY:PRINZ Southern's Spring Drinks DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/prinz-southerns-spring-drinks/ LOCATION:The Church Pub\, 124 Worcester Street\, Christchurch\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/Nelson-Event-banner-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240905T170000 DTEND;TZID=Pacific/Auckland:20240905T183000 DTSTAMP:20260408T070035 CREATED:20240828T024839Z LAST-MODIFIED:20240828T025418Z UID:43155-1725555600-1725561000@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/tauranga-first-thursdays/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240903T180000 DTEND;TZID=Pacific/Auckland:20240903T200000 DTSTAMP:20260408T070035 CREATED:20240806T021508Z LAST-MODIFIED:20240806T021910Z UID:42745-1725386400-1725393600@prinz.org.nz SUMMARY:First Tuesdays Pub Quiz DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/first-tuesdays-pub-quiz/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/05/PRINZ-Auckland-Pub-Quiz.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240827T073000 DTEND;TZID=Pacific/Auckland:20240827T090000 DTSTAMP:20260408T070036 CREATED:20240726T010322Z LAST-MODIFIED:20240808T020212Z UID:42418-1724743800-1724749200@prinz.org.nz SUMMARY:Supporting the Top Table During Times of Change - Breakfast Panel Event DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/supporting-the-top-table-during-times-of-change-breakfast-panel-event/ LOCATION:Beyond Recruitment\, Level 10\, Perpetual Guardian House\, 99 Customhouse Quay\, Wellington\, 6011\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/07/boardroom-1241463-e1721969810170.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240826T093000 DTEND;TZID=Pacific/Auckland:20240827T120000 DTSTAMP:20260408T070036 CREATED:20240620T021437Z LAST-MODIFIED:20240620T021437Z UID:41128-1724664600-1724760000@prinz.org.nz SUMMARY:Internal Communications - Innovation Beyond Boundaries DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/internal-communications-innovation-beyond-boundaries-2/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/06/Internal-Comms-imagery.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240813T090000 DTEND;TZID=Pacific/Auckland:20240813T160000 DTSTAMP:20260408T070036 CREATED:20240405T010531Z LAST-MODIFIED:20240812T024044Z UID:38982-1723539600-1723564800@prinz.org.nz SUMMARY:Building High Performing Comms Teams DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/building-high-performing-comms-teams-2/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/05/headway-5QgIuuBxKwM-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240808T090000 DTEND;TZID=Pacific/Auckland:20240808T130000 DTSTAMP:20260408T070036 CREATED:20240604T225723Z LAST-MODIFIED:20240722T223410Z UID:40050-1723107600-1723122000@prinz.org.nz SUMMARY:Media Training for PR & Communications Professionals with Mary Lambie DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/media-training-for-pr-communications-professionals-with-mary-lambie-2/ LOCATION:TVNZ – 100 Victoria Street West\, Auckland CBD\, Auckland 1010 ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2024/05/Most-Influential-Journalists-Today.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240801T173000 DTEND;TZID=Pacific/Auckland:20240801T193000 DTSTAMP:20260408T070036 CREATED:20240705T043535Z LAST-MODIFIED:20240730T204604Z UID:41726-1722533400-1722540600@prinz.org.nz SUMMARY:Building collaborative relationships with Māori and iwi organisations - SOLD OUT DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/building-collaborative-relationships-with-maori-and-iwi-organisations/ LOCATION:39 Vivian Street\, New Plymouth Central\, New Plymouth 4310 ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/07/IMG_3938-scaled.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240801T170000 DTEND;TZID=Pacific/Auckland:20240801T190000 DTSTAMP:20260408T070036 CREATED:20240724T221108Z LAST-MODIFIED:20240731T221158Z UID:42402-1722531600-1722538800@prinz.org.nz SUMMARY:Auckland First Thursdays DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/auckland-first-thursdays-4/ LOCATION:Hotel Ponsonby\, 1 Saint Marys Road\, St Marys Bay\, Auckland 1011 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/02/First-Thursdays-graphic.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240725T123000 DTEND;TZID=Pacific/Auckland:20240725T133000 DTSTAMP:20260408T070036 CREATED:20240627T031837Z LAST-MODIFIED:20240627T031837Z UID:41289-1721910600-1721914200@prinz.org.nz SUMMARY:PRINZ 2024 Annual General Meeting DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/prinz-2024-annual-general-meeting/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/06/AGM-PRINZ-image-e1719288150840.png END:VEVENT END:VCALENDAR