BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20240406T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20240928T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240715T160000 DTEND;TZID=Pacific/Auckland:20240715T173000 DTSTAMP:20260407T071841 CREATED:20240701T001512Z LAST-MODIFIED:20240702T032940Z UID:41531-1721059200-1721064600@prinz.org.nz SUMMARY:What Uni Doesn't Teach You: A Peek into the Real-World of Communications\, PR\, and Marketing DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/what-uni-doesnt-teach-you-a-peek-into-the-real-world-of-communications-pr-and-marketing/ LOCATION:Te Kōpūroa room in The Pā\, University of Waikato Hamilton Campus ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/07/dylan-gillis-KdeqA3aTnBY-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240711T093000 DTEND;TZID=Pacific/Auckland:20240711T120000 DTSTAMP:20260407T071841 CREATED:20240610T235117Z LAST-MODIFIED:20240707T222423Z UID:40846-1720690200-1720699200@prinz.org.nz SUMMARY:SOLD OUT - Hands on with AI: Essential Skills for PR and Communication Professionals DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/hands-on-with-ai-essential-skills-for-pr-and-communication-professionals/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/PRKH_AI-took-my-job-e1739323181735.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240704T173000 DTEND;TZID=Pacific/Auckland:20240704T190000 DTSTAMP:20260407T071841 CREATED:20240620T030156Z LAST-MODIFIED:20240620T030313Z UID:41144-1720114200-1720119600@prinz.org.nz SUMMARY:Auckland First Thursdays DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/auckland-first-thursdays-3/ LOCATION:1 Saint Marys Road\, St Marys Bay\, Auckland 1011 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/02/First-Thursdays-graphic.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240624T093000 DTEND;TZID=Pacific/Auckland:20240624T120000 DTSTAMP:20260407T071841 CREATED:20240605T005254Z LAST-MODIFIED:20240605T225559Z UID:40651-1719221400-1719230400@prinz.org.nz SUMMARY:Ethics\, Risk & Reputation in the Age of AI DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/ethics-risk-reputation-in-the-age-of-ai/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/11/AI-Ethics-cover-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240620T173000 DTEND;TZID=Pacific/Auckland:20240620T190000 DTSTAMP:20260407T071841 CREATED:20240503T055117Z LAST-MODIFIED:20240619T185144Z UID:39761-1718904600-1718910000@prinz.org.nz SUMMARY:PRINZ Southern Midwinter Mingle DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/prinz-southern-midwinter-mingle/ LOCATION:Two Thumb Brewing on Colombo\, 380 Colombo Street\, Sydenham Christchurch ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/05/two-thumb-brewing.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240620T171500 DTEND;TZID=Pacific/Auckland:20240620T233000 DTSTAMP:20260407T071841 CREATED:20240605T003516Z LAST-MODIFIED:20240613T223031Z UID:40640-1718903700-1718926200@prinz.org.nz SUMMARY:Robert Walters and PRINZ - A celebration of excellence DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/robert-walters-and-prinz-a-celebration-of-excellence/ LOCATION:Robert Walters Offices – Floor 15\, 2 Hunter Street\, Wellington\, 6011 ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/shutterstock_479633479.jpg.optimal.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240618T093000 DTEND;TZID=Pacific/Auckland:20240619T120000 DTSTAMP:20260407T071841 CREATED:20240121T213124Z LAST-MODIFIED:20241210T014707Z UID:36926-1718703000-1718798400@prinz.org.nz SUMMARY:Speechwriting Essentials DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/speechwriting-essentials/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/01/PR-16.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240614T110000 DTEND;TZID=Pacific/Auckland:20240614T130000 DTSTAMP:20260407T071841 CREATED:20240521T031642Z LAST-MODIFIED:20240612T213905Z UID:40294-1718362800-1718370000@prinz.org.nz SUMMARY:Walk and talk at Fieldays 2024 DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/walk-and-talk-at-fieldays-2024/ LOCATION:Mystery Creek\, Hamilton ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2024/05/825-Fieldays-Day-28.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240613T103000 DTEND;TZID=Pacific/Auckland:20240613T113000 DTSTAMP:20260407T071841 CREATED:20240509T035629Z LAST-MODIFIED:20240709T013217Z UID:39966-1718274600-1718278200@prinz.org.nz SUMMARY:Empathy: a compass for navigating change DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/empathy-a-compass-for-navigating-change/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/05/empathy-promo-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240613T080000 DTEND;TZID=Pacific/Auckland:20240613T090000 DTSTAMP:20260407T071841 CREATED:20240521T040412Z LAST-MODIFIED:20240521T191529Z UID:40340-1718265600-1718269200@prinz.org.nz SUMMARY:Learn from a PRINZ Fellow DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/learn-from-a-prinz-fellow/ LOCATION:Bunsen Café (The Arts Centre): 2 Worcester Street\, Christchurch CBD ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/05/tac-eat-and-drink-bunsen-featured.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240612T093000 DTEND;TZID=Pacific/Auckland:20240612T123000 DTSTAMP:20260407T071842 CREATED:20240403T012500Z LAST-MODIFIED:20240403T200425Z UID:38944-1718184600-1718195400@prinz.org.nz SUMMARY:Leveraging GA4 for PR Success: Crafting Custom PR Dashboards with Looker Studio DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/leveraging-ga4-for-pr-success-crafting-custom-pr-dashboard-with-looker-studio/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-13.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240606T090000 DTEND;TZID=Pacific/Auckland:20240607T120000 DTSTAMP:20260407T071842 CREATED:20240318T000952Z LAST-MODIFIED:20240604T020439Z UID:38089-1717664400-1717761600@prinz.org.nz SUMMARY:Effective PR Research\, Measurement & Evaluation DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/measurement-evaluation/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/04/20200904-Blog-Hero-Product-Strategy.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240604T173000 DTEND;TZID=Pacific/Auckland:20240604T183000 DTSTAMP:20260407T071842 CREATED:20240509T023739Z LAST-MODIFIED:20240531T002344Z UID:39943-1717522200-1717525800@prinz.org.nz SUMMARY:First Tuesday - Pub Quiz DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/first-tuesday-pub-quiz/ LOCATION:Birdcage Tavern: 133 Franklin Road\, Freemans Bay\, Auckland\, 1011 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/05/PRINZ-Auckland-Pub-Quiz.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240529T183000 DTEND;TZID=Pacific/Auckland:20240529T233000 DTSTAMP:20260407T071842 CREATED:20240312T204833Z LAST-MODIFIED:20240521T193011Z UID:38378-1717007400-1717025400@prinz.org.nz SUMMARY:2024 PRINZ Awards Gala Dinner - Tickets Closed DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/2024-prinz-awards-gala-dinner/ LOCATION:Grand Millenium Hotel\, 71 Mayoral Drive\, Cnr Vincent Street\,\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240528T180000 DTEND;TZID=Pacific/Auckland:20240528T180000 DTSTAMP:20260407T071842 CREATED:20240311T205328Z LAST-MODIFIED:20240314T001211Z UID:38346-1716919200-1716919200@prinz.org.nz SUMMARY:Fellows and Life Member's Dinner DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/fellows-and-life-members-dinner-2/ LOCATION:374 Karangahape Road\, Auckland CBD\, Auckland 1010 ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/03/cocos-cantina.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240524T080000 DTEND;TZID=Pacific/Auckland:20240524T090000 DTSTAMP:20260407T071842 CREATED:20240415T011756Z LAST-MODIFIED:20240520T231224Z UID:39172-1716537600-1716541200@prinz.org.nz SUMMARY:Working Well with Local Media - Tauranga PRINZ Panel Event DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/working-well-with-local-media-tauranga-prinz-panel-event/ LOCATION:Ground Level/247 Cameron Road\, Tauranga 3140 ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/04/tauranga.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240521T090000 DTEND;TZID=Pacific/Auckland:20240523T120000 DTSTAMP:20260407T071842 CREATED:20231210T220715Z LAST-MODIFIED:20240510T020106Z UID:36451-1716282000-1716465600@prinz.org.nz SUMMARY:Strategy & Problem Solving Master Class DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/strategy-problem-solving-master-class/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-8.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240516T171500 DTEND;TZID=Pacific/Auckland:20240516T230000 DTSTAMP:20260407T071842 CREATED:20240424T013155Z LAST-MODIFIED:20240429T000145Z UID:39477-1715879700-1715900400@prinz.org.nz SUMMARY:Wellington Social Resilience Event DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/wellington-social-resilience-event/ LOCATION:Exhibitions\, Gallery of Fine Art on 32 Brandon Street\, Wellington ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/04/Gallery-shot-scaled-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240513T093000 DTEND;TZID=Pacific/Auckland:20240516T120000 DTSTAMP:20260407T071842 CREATED:20231218T034929Z LAST-MODIFIED:20240501T041422Z UID:36587-1715592600-1715860800@prinz.org.nz SUMMARY:Public Relations Strategy & Evaluation DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/public-relations-strategy-evaluation-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240509T173000 DTEND;TZID=Pacific/Auckland:20240509T193000 DTSTAMP:20260407T071842 CREATED:20240315T011104Z LAST-MODIFIED:20240521T041932Z UID:38514-1715275800-1715283000@prinz.org.nz SUMMARY:Hope\, Resignation or Relief - A High-Profile Panel Discussion on the best ways forward for NZ's Fourth Estate (Hybrid Event) DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/hope-resignation-or-relief-a-high-profile-panel-discussion-on-the-best-ways-forward-for-nzs-fourth-estate-hybrid/ LOCATION:Room C\, EMA\, Building/145 Khyber Pass Road\, Grafton\, Auckland 1023 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240507T093000 DTEND;TZID=Pacific/Auckland:20240508T120000 DTSTAMP:20260407T071842 CREATED:20240121T211739Z LAST-MODIFIED:20240327T215713Z UID:36882-1715074200-1715169600@prinz.org.nz SUMMARY:Developing Persuasive Presentations DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/developing-persuasive-presentations/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/01/PR-14.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240503T100000 DTEND;TZID=Pacific/Auckland:20240503T120000 DTSTAMP:20260407T071842 CREATED:20231212T054616Z LAST-MODIFIED:20240429T044657Z UID:36441-1714730400-1714737600@prinz.org.nz SUMMARY:Communications and Governance DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/communications-and-governance/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-12.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240502T173000 DTEND;TZID=Pacific/Auckland:20240502T233000 DTSTAMP:20260407T071842 CREATED:20240422T234331Z LAST-MODIFIED:20240423T012636Z UID:39378-1714671000-1714692600@prinz.org.nz SUMMARY:Auckland First Thursdays DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/auckland-first-thursdays-2/ LOCATION:Hotel Ponsonby\, 1 Saint Marys Road\, St Marys Bay\, Auckland 1011 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/02/First-Thursdays-graphic.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240422T093000 DTEND;TZID=Pacific/Auckland:20240423T120000 DTSTAMP:20260407T071842 CREATED:20231218T025209Z LAST-MODIFIED:20240415T013043Z UID:36556-1713778200-1713873600@prinz.org.nz SUMMARY:Advancing Digital Strategies in the Age of AI DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/advancing-digital-strategies-in-the-age-of-ai/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/Advancing-Digital-Strategy-image-option-one-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240415T093000 DTEND;TZID=Pacific/Auckland:20240418T120000 DTSTAMP:20260407T071842 CREATED:20231218T032303Z LAST-MODIFIED:20240409T014448Z UID:36569-1713173400-1713441600@prinz.org.nz SUMMARY:Public Relations Strategy and Evaluation DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240411T090000 DTEND;TZID=Pacific/Auckland:20240411T130000 DTSTAMP:20260407T071842 CREATED:20231122T001658Z LAST-MODIFIED:20240402T003945Z UID:36075-1712826000-1712840400@prinz.org.nz SUMMARY:Media Training for PR & Communications Professionals with Mary Lambie - SOLD OUT DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/media-training-for-pr-communications-professionals-with-mary-lambie/ LOCATION:TVNZ – Cnr Victoria St West\, 100 Victoria Street West\, Auckland Central\, Auckland\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/11/image00169-1024x683-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240404T173000 DTEND;TZID=Pacific/Auckland:20240404T173000 DTSTAMP:20260407T071842 CREATED:20240327T211518Z LAST-MODIFIED:20240327T211930Z UID:38850-1712251800-1712251800@prinz.org.nz SUMMARY:First Thursdays DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/first-thursdays/ LOCATION:Hotel Ponsonby\, 1 Saint Marys Road\, St Marys Bay\, Auckland 1011 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/02/First-Thursdays-graphic.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240326T121000 DTEND;TZID=Pacific/Auckland:20240326T131000 DTSTAMP:20260407T071842 CREATED:20240313T211326Z LAST-MODIFIED:20240325T010801Z UID:38473-1711455000-1711458600@prinz.org.nz SUMMARY:Employee Engagement Learning Lunch DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/employment-engagement-learning-lunch/ LOCATION:1.3 Kākāriki\, Level 1 The Aurora Centre 56 – 66 The Terrace Wellington ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240314T173000 DTEND;TZID=Pacific/Auckland:20240314T193000 DTSTAMP:20260407T071842 CREATED:20231205T031234Z LAST-MODIFIED:20240308T021815Z UID:36323-1710437400-1710444600@prinz.org.nz SUMMARY:How to Unleash AI in PR - A game changer event - sponsored by Robert Walters (SOLD OUT) DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/how-to-unleash-ai-in-pr-a-game-changer-event-sponsored-by-robert-walters/ LOCATION:Robert Walters Offices Auckland\, Level 9\, PWC Tower\, 15 Customs St\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-5.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240314T120000 DTEND;TZID=Pacific/Auckland:20240314T130000 DTSTAMP:20260407T071842 CREATED:20240214T223209Z LAST-MODIFIED:20240312T215036Z UID:37706-1710417600-1710421200@prinz.org.nz SUMMARY:Rewiring for Resilience DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/rewiring-for-resilience/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/02/PR-20.png END:VEVENT END:VCALENDAR