BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20220402T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20220924T140000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20230401T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20230923T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230517T123000 DTEND;TZID=Pacific/Auckland:20230517T133000 DTSTAMP:20260408T023923 CREATED:20230417T042146Z LAST-MODIFIED:20230420T203252Z UID:30654-1684326600-1684330200@prinz.org.nz SUMMARY:May Learning Lunch DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/may-learning-lunch/ LOCATION:SenateSHJ\, Level 3\, 99-105 Customhouse Quay\, Wellington\, 6011\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/04/redd-f-5U_28ojjgms-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230515T093000 DTEND;TZID=Pacific/Auckland:20230518T120000 DTSTAMP:20260408T023923 CREATED:20230414T024103Z LAST-MODIFIED:20230424T004025Z UID:30595-1684143000-1684411200@prinz.org.nz SUMMARY:Public Relations Strategy & Evaluation (sold out) DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/public-relations-strategy-evaluation-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/02/Red-line-to-target.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230503T090000 DTEND;TZID=Pacific/Auckland:20230503T140000 DTSTAMP:20260408T023923 CREATED:20230216T002111Z LAST-MODIFIED:20230417T230138Z UID:29220-1683104400-1683122400@prinz.org.nz SUMMARY:Media and presentation training\, held at TVNZ\, for Comms and PR specialists DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/in-the-hot-seat-media-and-presentation-training-for-pr-and-communications-practitioners-5/ LOCATION:TVNZ – Cnr Victoria St West\, 100 Victoria Street West\, Auckland Central\, Auckland\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/02/image00169.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230426T163000 DTEND;TZID=Pacific/Auckland:20230426T183000 DTSTAMP:20260408T023923 CREATED:20230123T205607Z LAST-MODIFIED:20230412T232544Z UID:28734-1682526600-1682533800@prinz.org.nz SUMMARY:Social media influencing 101 DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/social-media-influencing-101/ LOCATION:Good Neighbour\, 44 Horsham Downs Road\, Rototuna\, Hamilton\, 3210\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/01/maddi-bazzocco-Vbt1zTCsSNA-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230417T093000 DTEND;TZID=Pacific/Auckland:20230420T120000 DTSTAMP:20260408T023923 CREATED:20230221T012800Z LAST-MODIFIED:20230413T030449Z UID:29340-1681723800-1681992000@prinz.org.nz SUMMARY:Public Relations Strategy & Evaluation (SOLD OUT) DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/public-relations-strategy-evaluation/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/02/Red-line-to-target.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230405T120000 DTEND;TZID=Pacific/Auckland:20230405T130000 DTSTAMP:20260408T023923 CREATED:20230315T022330Z LAST-MODIFIED:20230315T024023Z UID:30084-1680696000-1680699600@prinz.org.nz SUMMARY:Comms in the Ukraine Crisis (MEMBERS ONLY WEBINAR) DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/comms-in-the-ukraine-crisis/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/03/Food-parcel-volunteers-Ukraine-2-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230404T113000 DTEND;TZID=Pacific/Auckland:20230404T130000 DTSTAMP:20260408T023923 CREATED:20230220T022452Z LAST-MODIFIED:20230321T003417Z UID:29276-1680607800-1680613200@prinz.org.nz SUMMARY:How ChatGPT and AI will revolutionise PR (Members Only) DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/how-chatgpt-and-ai-will-revolutionise-pr-members-only/ LOCATION:14 Garden Place\, Hamilton Central\, Hamilton 3204\, 14 Garden Place\, Hamilton Central\, Hamilton 3204\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/02/amanda-dalbjorn-UbJMy92p8wk-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230404T090000 DTEND;TZID=Pacific/Auckland:20230404T150000 DTSTAMP:20260408T023923 CREATED:20230118T212258Z LAST-MODIFIED:20230327T215200Z UID:28434-1680598800-1680620400@prinz.org.nz SUMMARY:Digital PR 101 DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/digital-pr-101-3/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/iStock-1168910967.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230330T170000 DTEND;TZID=Pacific/Auckland:20230330T193000 DTSTAMP:20260408T023923 CREATED:20230313T030702Z LAST-MODIFIED:20230313T030702Z UID:30030-1680195600-1680204600@prinz.org.nz SUMMARY:PRINZ Central Division Comms Catch-up DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/prinz-central-division-comms-catch-up-2/ LOCATION:Avida\, 132 Featherston Street\, Wellington\, 6011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/03/Business-Facebook-Cover-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230327T090000 DTEND;TZID=Pacific/Auckland:20230330T120000 DTSTAMP:20260408T023923 CREATED:20230126T005113Z LAST-MODIFIED:20230322T211015Z UID:28853-1679907600-1680177600@prinz.org.nz SUMMARY:Introduction to Public Relations DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/introduction-to-public-relations-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/11/headway-5QgIuuBxKwM-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230322T073000 DTEND;TZID=Pacific/Auckland:20230322T083000 DTSTAMP:20260408T023923 CREATED:20230123T205308Z LAST-MODIFIED:20230227T015203Z UID:28728-1679470200-1679473800@prinz.org.nz SUMMARY:Waikato networking breakfast DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/waikato-networking-breakfast-2/ LOCATION:Joe’s Garage\, 6 Bryce Street\, Hamilton\, 3204\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/01/nathan-dumlao-r-KfktlyBL0-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230321T170000 DTEND;TZID=Pacific/Auckland:20230321T190000 DTSTAMP:20260408T023923 CREATED:20230222T022901Z LAST-MODIFIED:20230321T014517Z UID:29363-1679418000-1679425200@prinz.org.nz SUMMARY:Nelson Te Tau Ihu Member Network Event DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/nelson-te-tau-ihu-member-network-event/ LOCATION:223 Hardy Street\, Nelson ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/priscilla-du-preez-K8XYGbw4Ahg-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230320T123000 DTEND;TZID=Pacific/Auckland:20230320T133000 DTSTAMP:20260408T023923 CREATED:20230302T233147Z LAST-MODIFIED:20230313T211735Z UID:29818-1679315400-1679319000@prinz.org.nz SUMMARY:Lunch with Phil Mauger\, the Mayor of Christchurch DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/lunch-with-the-mayor/ LOCATION:Salvation Army Lounge\, 853 Colombo Street ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/03/Phil_Mauger041.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230314T120000 DTEND;TZID=Pacific/Auckland:20230314T130000 DTSTAMP:20260408T023923 CREATED:20230306T010423Z LAST-MODIFIED:20230306T010551Z UID:29873-1678795200-1678798800@prinz.org.nz SUMMARY:Accreditation in PR – What is it and am I ready? DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/accreditation-in-pr-what-is-it-and-am-i-ready-3/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/05/107_PRINZ_2021_3600px-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230310T123000 DTEND;TZID=Pacific/Auckland:20230310T133000 DTSTAMP:20260408T023923 CREATED:20230227T213507Z LAST-MODIFIED:20230227T220356Z UID:29670-1678451400-1678455000@prinz.org.nz SUMMARY:TikTok Learning Lunch DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/tiktok-learning-lunch/ LOCATION:Wellington City Council\, 113 The Terrace\, Wellington\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/02/POSTS-PRINZ-FB-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230308T093000 DTEND;TZID=Pacific/Auckland:20230308T160000 DTSTAMP:20260408T023923 CREATED:20230118T212542Z LAST-MODIFIED:20230307T013418Z UID:28473-1678267800-1678291200@prinz.org.nz SUMMARY:Issues and Crisis Management DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/issues-and-crisis-management-3/ LOCATION:Auckland ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/02/iStock-1127397327.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230228T040000 DTEND;TZID=Pacific/Auckland:20230228T050000 DTSTAMP:20260408T023923 CREATED:20230220T205708Z LAST-MODIFIED:20230220T212159Z UID:29301-1677556800-1677560400@prinz.org.nz SUMMARY:Global Alliance: What do professional communicators do when the world goes crazy? DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/global-alliance-what-do-professional-communicators-do-when-the-world-goes-crazy/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/11/planet-earth-dawn-sunset-from-space-silhouette-planet-earth-in-rays-picture-id1343101108.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230223T170000 DTEND;TZID=Pacific/Auckland:20230223T190000 DTSTAMP:20260408T023923 CREATED:20230123T204714Z LAST-MODIFIED:20230123T211345Z UID:28721-1677171600-1677178800@prinz.org.nz SUMMARY:Working with local media: an insider’s guide DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/working-with-local-media-an-insiders-guide/ LOCATION:Wintec Te Pūkenga City Campus\, Event Room 1\, Tristram Street\, Hamilton Central\, 3200\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/01/waldemar-JYPDh4ter10-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230222T120000 DTEND;TZID=Pacific/Auckland:20230222T130000 DTSTAMP:20260408T023923 CREATED:20230131T021807Z LAST-MODIFIED:20230213T233528Z UID:28912-1677067200-1677070800@prinz.org.nz SUMMARY:PRINZ Awards Winners Share their Secrets for Success: Online Panel Session DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/prinz-awards-winners-share-their-secrets-for-success-online-panel-session/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/iStock-1279103299.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230131T120000 DTEND;TZID=Pacific/Auckland:20230131T130000 DTSTAMP:20260408T023923 CREATED:20230124T024147Z LAST-MODIFIED:20230124T025117Z UID:28782-1675166400-1675170000@prinz.org.nz SUMMARY:How to Write a PRINZ Awards Winning Entry DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/how-to-write-a-prinz-awards-winning-entry/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/12/A93Q0202_2019072560823539_20190725105107-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230125T120000 DTEND;TZID=Pacific/Auckland:20230125T130000 DTSTAMP:20260408T023923 CREATED:20221205T211738Z LAST-MODIFIED:20230123T214245Z UID:28115-1674648000-1674651600@prinz.org.nz SUMMARY:PRINZ Supreme Award Winner: Waipā District Council Webinar DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/prinz-supreme-award-winner-waipa-district-council-webinar/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/12/Waipa-landscape.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230124T093000 DTEND;TZID=Pacific/Auckland:20230124T103000 DTSTAMP:20260408T023923 CREATED:20221212T023205Z LAST-MODIFIED:20221220T223156Z UID:28195-1674552600-1674556200@prinz.org.nz SUMMARY:Demystifying New Zealand Government Procurement with Andrew Thrift (Members Only Event) DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/demystifying-nz-government-procurement-with-andrew-thrift/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/12/Demystifying-New-Zealand-Government-Procurement-with-Andrew-Thrift-Members-Only-Event-copy-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221208T170000 DTEND;TZID=Pacific/Auckland:20221208T193000 DTSTAMP:20260408T023923 CREATED:20221102T230308Z LAST-MODIFIED:20221103T215006Z UID:27619-1670518800-1670527800@prinz.org.nz SUMMARY:PRINZ Waikato Christmas Function DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/prinz-waikato-christmas-function/ LOCATION:Mr Pickles Bar & Eatery\, 298 Victoria Street\, Hamilton Central\, Hamilton\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/11/Screen-Shot-2022-11-03-at-11.29.53-AM.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221206T170000 DTEND;TZID=Pacific/Auckland:20221206T190000 DTSTAMP:20260408T023923 CREATED:20221107T033604Z LAST-MODIFIED:20221204T223120Z UID:27662-1670346000-1670353200@prinz.org.nz SUMMARY:Say goodbye to 2022\, and hello to the new PRINZ CEO\, Susanne Martin. DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/say-goodbye-to-2022-and-hello-to-the-new-prinz-ceo/ LOCATION:Pilkingtons Restaurant and Bar\, 41 Shortland Street Auckland CBD\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/11/Screen-Shot-2022-11-09-at-2.50.25-PM.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221201T170000 DTEND;TZID=Pacific/Auckland:20221201T193000 DTSTAMP:20260408T023923 CREATED:20221122T005928Z LAST-MODIFIED:20221122T023109Z UID:27900-1669914000-1669923000@prinz.org.nz SUMMARY:PRINZ Central Division’s End of Year Celebration DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/prinz-central-divisions-end-of-year-celebration/ LOCATION:The Hudson\, Chews Lane\, 56 Victoria Street\, Te Aro\, Wellington 6011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/11/Central-Division-Farewell-2022.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221201T090000 DTEND;TZID=Pacific/Auckland:20221202T110000 DTSTAMP:20260408T023923 CREATED:20220915T021720Z LAST-MODIFIED:20221026T224933Z UID:26506-1669885200-1669978800@prinz.org.nz SUMMARY:Measurement and Evaluation for Communications DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/measurement-and-evaluation/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1165734855-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221124T173000 DTEND;TZID=Pacific/Auckland:20221124T190000 DTSTAMP:20260408T023923 CREATED:20220929T062347Z LAST-MODIFIED:20221123T213407Z UID:26750-1669311000-1669316400@prinz.org.nz SUMMARY:Goodbye 2022! DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/goodbye-2022/ LOCATION:Casa Publica\, 180 Armagh Street\, Christchurch Central\, Christchurch\, 8011\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/09/Casa-.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221124T140000 DTEND;TZID=Pacific/Auckland:20221124T150000 DTSTAMP:20260408T023923 CREATED:20221031T195954Z LAST-MODIFIED:20221103T003752Z UID:27482-1669298400-1669302000@prinz.org.nz SUMMARY:Collective Immunity Protects our Community: Webinar (PRINZ Silver Awards Winner) DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/prinz-silver-awards-winner-protective-immunity-protects-our-community-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/10/istockphoto-1282344509-612x612-1.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221122T120000 DTEND;TZID=Pacific/Auckland:20221122T130000 DTSTAMP:20260408T023923 CREATED:20220824T231143Z LAST-MODIFIED:20221026T224323Z UID:26161-1669118400-1669122000@prinz.org.nz SUMMARY:PRINZ Awards Winner: When Nature Calls Webinar DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/prinz-awards-winner-when-nature-calls-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/08/44_Community_Olivia-Wix_Palmerston-North-City-Council-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221117T170000 DTEND;TZID=Pacific/Auckland:20221117T193000 DTSTAMP:20260408T023923 CREATED:20221011T022520Z LAST-MODIFIED:20221026T223437Z UID:26961-1668704400-1668713400@prinz.org.nz SUMMARY:TVNZ – The Grand Tour (provided by PRINZ) DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/tvnz-the-grand-tour/ LOCATION:TVNZ – Cnr Victoria St West\, 100 Victoria Street West\, Auckland Central\, Auckland\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/10/TVNZ-press-photos-NSL-dec-2019-28-scaled-1.jpeg END:VEVENT END:VCALENDAR