BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20220402T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20220924T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220915T073000 DTEND;TZID=Pacific/Auckland:20220915T083000 DTSTAMP:20260411T005218 CREATED:20220719T051648Z LAST-MODIFIED:20220802T011738Z UID:25429-1663227000-1663230600@prinz.org.nz SUMMARY:Parakuihui ki Pōneke DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/parakuihui-ki-poneke/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/07/Breakfast-event.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220908T183000 DTEND;TZID=Pacific/Auckland:20220908T183000 DTSTAMP:20260411T005218 CREATED:20220714T011044Z LAST-MODIFIED:20220714T021749Z UID:25312-1662661800-1662661800@prinz.org.nz SUMMARY:Wellington region PRINZ Fellows' Dinner DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/wellington-region-prinz-fellows-dinner/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/07/36279835_1482003868570866_212264202960633856_o-190521-071842.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220902T093000 DTEND;TZID=Pacific/Auckland:20220902T170000 DTSTAMP:20260411T005218 CREATED:20220610T050024Z LAST-MODIFIED:20220620T231707Z UID:20685-1662111000-1662138000@prinz.org.nz SUMMARY:In the Hot Seat? Media and Presentation Training for PR and Communications Practitioners at TVNZ – Auckland DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/in-the-hot-seat-media-and-presentation-training-for-pr-and-communications-practitioners-4/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/09/iStock-815256426.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220824T120000 DTEND;TZID=Pacific/Auckland:20220824T130000 DTSTAMP:20260411T005218 CREATED:20220803T044806Z LAST-MODIFIED:20220823T215323Z UID:25783-1661342400-1661346000@prinz.org.nz SUMMARY:PRINZ Student Members Careers Workshop DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/prinz-student-members-careers-workshop/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/08/Add-a-heading-copy.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220818T093000 DTEND;TZID=Pacific/Auckland:20220818T120000 DTSTAMP:20260411T005218 CREATED:20220627T022017Z LAST-MODIFIED:20220817T011427Z UID:24901-1660815000-1660824000@prinz.org.nz SUMMARY:How to get positive news media coverage for your clients in today’s world - A masterclass with Pete Burdon DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/how-to-get-positive-news-media-coverage-for-your-clients-in-todays-world-a-masterclass-with-pete-burdon/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/10/iStock-935941772-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220811T163000 DTEND;TZID=Pacific/Auckland:20220811T183000 DTSTAMP:20260411T005218 CREATED:20220713T095749Z LAST-MODIFIED:20220815T234803Z UID:25256-1660235400-1660242600@prinz.org.nz SUMMARY:Taking a kaupapa Maaori approach to communication DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/taking-a-kaupapa-maaori-approach-to-communication/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/07/Careers-in-PR-and-communication-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220810T170000 DTEND;TZID=Pacific/Auckland:20220831T190000 DTSTAMP:20260411T005218 CREATED:20220608T003711Z LAST-MODIFIED:20220708T030512Z UID:24495-1660150800-1661972400@prinz.org.nz SUMMARY:Develop your own Digital PR plan - 4 week course DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/develop-your-own-digital-pr-plan-4-week-course/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/09/Integrated-Marketing-Comms.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220810T120000 DTEND;TZID=Pacific/Auckland:20220810T130000 DTSTAMP:20260411T005218 CREATED:20220705T052434Z LAST-MODIFIED:20220809T223721Z UID:25098-1660132800-1660136400@prinz.org.nz SUMMARY:Careers in PR and communication DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/careers-in-pr-and-communication/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/07/Hosted-by-Fred-Russo-BBR.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220726T100000 DTEND;TZID=Pacific/Auckland:20220726T110000 DTSTAMP:20260411T005218 CREATED:20220719T023655Z LAST-MODIFIED:20220719T023738Z UID:25390-1658829600-1658833200@prinz.org.nz SUMMARY:New professionals coffee catch-up DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/new-professionals-coffee-catch-up/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/07/Untitled-design.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220704T130000 DTEND;TZID=Pacific/Auckland:20220704T140000 DTSTAMP:20260411T005218 CREATED:20220621T232744Z LAST-MODIFIED:20220629T062345Z UID:24838-1656939600-1656943200@prinz.org.nz SUMMARY:Online Panel Session – Tips on using and championing plain language DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/online-panel-session-tips-on-using-and-championing-plain-language/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/06/Plain-Language.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220704T093000 DTEND;TZID=Pacific/Auckland:20220707T120000 DTSTAMP:20260411T005218 CREATED:20220610T014535Z LAST-MODIFIED:20220610T014932Z UID:24620-1656927000-1657195200@prinz.org.nz SUMMARY:Public Relations Strategy and Evaluation DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-3/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/04/20200904-Blog-Hero-Product-Strategy.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220630T170000 DTEND;TZID=Pacific/Auckland:20220630T193000 DTSTAMP:20260411T005218 CREATED:20220530T221846Z LAST-MODIFIED:20220609T052000Z UID:24367-1656608400-1656617400@prinz.org.nz SUMMARY:Northern Networking DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/northern-networking/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/05/la-zeppa-600-7.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220628T093000 DTEND;TZID=Pacific/Auckland:20220628T150000 DTSTAMP:20260411T005218 CREATED:20220316T220217Z LAST-MODIFIED:20220622T083448Z UID:21902-1656408600-1656428400@prinz.org.nz SUMMARY:The Right Words - Writing Series with Catherine Arrow DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/the-right-words-writing-series-with-catherine-arrow/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/03/Screen-Shot-2022-03-17-at-11.40.40-AM.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220531T130000 DTEND;TZID=Pacific/Auckland:20220531T140000 DTSTAMP:20260411T005218 CREATED:20220516T044335Z LAST-MODIFIED:20220602T041525Z UID:23850-1654002000-1654005600@prinz.org.nz SUMMARY:Public Relations Institute of New Zealand National AGM 2022 DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/public-relations-institute-of-new-zealand-agm/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/05/iStock-1250341206.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220530T093000 DTEND;TZID=Pacific/Auckland:20220602T120000 DTSTAMP:20260411T005218 CREATED:20220509T060708Z LAST-MODIFIED:20220610T013743Z UID:23645-1653903000-1654171200@prinz.org.nz SUMMARY:Public Relations Strategy and Evaluation DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/04/20200904-Blog-Hero-Product-Strategy.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220526T093000 DTEND;TZID=Pacific/Auckland:20220526T120000 DTSTAMP:20260411T005218 CREATED:20220316T030439Z LAST-MODIFIED:20220525T004153Z UID:21887-1653557400-1653566400@prinz.org.nz SUMMARY:Integrated Marketing Communications Masterclass - Online Via Zoom DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/integrated-marketing-communications-masterclass-online-via-zoom/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/03/iStock-1284787995.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220520T183000 DTEND;TZID=Pacific/Auckland:20220520T230000 DTSTAMP:20260411T005218 CREATED:20220406T221718Z LAST-MODIFIED:20220610T002716Z UID:22712-1653071400-1653087600@prinz.org.nz SUMMARY:2022 PRINZ Awards Gala Dinner DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/2022-prinz-awards-gala-dinner-save-the-date/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/12/A93Q0202_2019072560823539_20190725105107-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220519T183000 DTEND;TZID=Pacific/Auckland:20220519T213000 DTSTAMP:20260411T005218 CREATED:20220426T023012Z LAST-MODIFIED:20220610T002002Z UID:23206-1652985000-1652995800@prinz.org.nz SUMMARY:Fellows and Life Members Dinner DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/fellows-and-life-members-dinner/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/04/Non-solo-pizza.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220518T101500 DTEND;TZID=Pacific/Auckland:20220518T120000 DTSTAMP:20260411T005218 CREATED:20220506T053900Z LAST-MODIFIED:20220517T001446Z UID:23585-1652868900-1652875200@prinz.org.nz SUMMARY:Waikato Internal Communications Clinic DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/waikato-internal-communications-clinic-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/05/Untitled-design.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220516T093000 DTEND;TZID=Pacific/Auckland:20220519T120000 DTSTAMP:20260411T005218 CREATED:20220407T061009Z LAST-MODIFIED:20220509T053559Z UID:22742-1652693400-1652961600@prinz.org.nz SUMMARY:Public Relations Strategy and Evaluation DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/04/20200904-Blog-Hero-Product-Strategy.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220512T120000 DTEND;TZID=Pacific/Auckland:20220512T130000 DTSTAMP:20260411T005218 CREATED:20220412T000052Z LAST-MODIFIED:20220505T025932Z UID:22886-1652356800-1652360400@prinz.org.nz SUMMARY:Riding the Great Resignation Wave DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/riding-the-great-resignation-wave/ ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2022/04/iStock-1350030499.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220503T100000 DTEND;TZID=Pacific/Auckland:20220503T120000 DTSTAMP:20260411T005218 CREATED:20220126T041104Z LAST-MODIFIED:20220502T000549Z UID:20795-1651572000-1651579200@prinz.org.nz SUMMARY:How to be an Influencer within your Organisation - An Online Workshop with Tracey Bridges DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/how-to-be-an-influencer-within-your-organisation-a-workshop-with-tracey-bridges/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/influence-dictionary-closeup-picture-id476483922.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220412T120000 DTEND;TZID=Pacific/Auckland:20220412T130000 DTSTAMP:20260411T005219 CREATED:20220406T021416Z LAST-MODIFIED:20220406T034345Z UID:22623-1649764800-1649768400@prinz.org.nz SUMMARY:PRINZ hui: Transparency in Public Sector communications DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/prinz-hui-transparency-in-public-sector-communications/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/04/PRINZ-21-logo-Long-EnglishTe-Reo-colour-e1649215154193.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220412T093000 DTEND;TZID=Pacific/Auckland:20220412T123000 DTSTAMP:20260411T005219 CREATED:20220131T225320Z LAST-MODIFIED:20220411T050210Z UID:20700-1649755800-1649766600@prinz.org.nz SUMMARY:Financial Communications - A Masterclass with Allan Botica DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/financial-communications-101-why-you-should-care-about-financial-comms/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/piggy-bank-picture-id890849784.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220407T093000 DTEND;TZID=Pacific/Auckland:20220407T160000 DTSTAMP:20260411T005219 CREATED:20210930T001345Z LAST-MODIFIED:20220907T034406Z UID:18577-1649323800-1649347200@prinz.org.nz SUMMARY:Digital PR 101 CHRISTCHURCH DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/digital-pr-101-christchurch/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/iStock-1168910967.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220406T093000 DTEND;TZID=Pacific/Auckland:20220406T160000 DTSTAMP:20260411T005219 CREATED:20210930T000619Z LAST-MODIFIED:20220809T060415Z UID:18532-1649237400-1649260800@prinz.org.nz SUMMARY:Digital PR 101 WELLINGTON DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/digital-pr-101-wellington/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/iStock-1137594446.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220404T130000 DTEND;TZID=Pacific/Auckland:20220404T140000 DTSTAMP:20260411T005219 CREATED:20220329T005754Z LAST-MODIFIED:20220329T005754Z UID:22253-1649077200-1649080800@prinz.org.nz SUMMARY:Communicating in the age of misinformation DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/communicating-in-the-age-of-misinformation/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/03/misinformation.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220331T163000 DTEND;TZID=Pacific/Auckland:20220331T200000 DTSTAMP:20260411T005219 CREATED:20220321T003019Z LAST-MODIFIED:20220331T004648Z UID:22096-1648744200-1648756800@prinz.org.nz SUMMARY:PRINZ Central Division Comms Catch-up DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/prinz-central-division-comms-catch-up/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/04/avida-bar-704107.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220316T093000 DTEND;TZID=Pacific/Auckland:20220316T123000 DTSTAMP:20260411T005219 CREATED:20220204T004707Z LAST-MODIFIED:20220204T005344Z UID:21048-1647423000-1647433800@prinz.org.nz SUMMARY:Developing a Digital PR content strategy. A Masterclass with Charlene White DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/developing-a-digital-pr-content-strategy/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/02/content-marketing-content-data-blogging-media-publication-information-picture-id976370312.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220228T093000 DTEND;TZID=Pacific/Auckland:20220303T120000 DTSTAMP:20260411T005219 CREATED:20220204T002953Z LAST-MODIFIED:20220407T061550Z UID:21076-1646040600-1646308800@prinz.org.nz SUMMARY:Introduction to Public Relations DESCRIPTION:23rd & 30th October 2025 @ 9:30am- 12:30pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nIn this interactive online workshop\, we cover the principles for preparing great media releases\, communications materials\, and general business content. \nOur resident editing expert\, Julie Shannon\, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries. \nPlease note\, this online workshop is split across two morning sessions\, one week apart. \nCourse overview \nSession one \n\n Work out your story\n\n\nWork out what’s news – identify your story\, main messages and the wider context\nThink like your reader – understanding your audience and writing for them\n\n\n Refine your messages\n\n\nChoose your angle – classic story angles that can capture an audience’s attention\nWrite a great title – developing headlines and leads in media releases and promotional copy\nTell me why to care – placing the focus on benefits\, outcomes and highlights\n\n\n Craft the story\n\n\nOrder your content – ordering your ideas to suit the message and format\nBreak up the copy – using headings and layout in communications content and other formats\nQuote the bigger picture – writing appropriate quotes for senior figures and spokespeople\n\nSession two \n\n Form the right tone\n\n\nMake your words count – simple tricks for reducing copy length while retaining meaning\nUse an active voice – using the active voice to sound clear and authentic\nChoose clear words – words and phrases for a clear and engaging tone\n\n\n Convey complex ideas clearly\n\n\nUnderstand readability – how readability supports your audience and messages\nA focus on technical terms – working with complex terms in different sectors\n\n\n Apply online style\n\n\nFrontload your sentences – keeping your copy search-friendly and easy to scan\nApply seamless links – a few tips on writing effective hyperlinks\nYour style quiz – a refresh on print and online style\, including capitals\, acronyms and date formats\n\nWhat to expect \n\nin-depth industry examples\ngraded exercises to build skills and confidence\ngroup work in virtual breakout rooms\nlive editing and feedback on your writing\nquizzes\, games and tools for active learning\nhandouts and worksheets to download\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Julie Shannon Senior editor and trainer Julie believes all content can be interesting and engaging – as long as we present it well. In this 2-part workshop\, she shares detailed techniques that will help you lift the quality of your content and how it speaks to your audiences. She uses these techniques to help her clients create clear and engaging reports\, business cases\, media releases and communications content. And she loves sharing these skills with others\, so far helping more than 4\,000 people improve the quality of their written work.  Julie works with PR professionals across a range of sectors in Australia and New Zealand. She has expertise in planning\, culture\, health\, and regional economic development. Her New Zealand clients include engineering consulting firms\, international banks and tertiary education institutions.   URL:https://prinz.org.nz/event/introduction-to-public-relations/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/02/confident-business-woman-at-the-office-with-arms-crossed-picture-id1324384387-e1643934653123.jpg END:VEVENT END:VCALENDAR