PRINZ - Public Relations Institute of New Zealand

Online Masterclass – Integrated Marketing Communications Masterclass
2021-08-10 09:30 - 12:00 (Pacific/Auckland)
Wednesday 18th February 2026 @ 9:30am-1:30pm

OverviewThis workshop has been designed to enhance the key stakeholder engagement of public relations professionals. Key stakeholders are those individuals who have the most influence on a project or programme of work. For in-house PR specialists, this includes internal clients from product and service owners to finance, legal, and senior leadership. It also includes key external stakeholders that you need to effectively engage. For PR agencies, this includes your clients and can include partners such as marketing agencies. For PR professionals, the skills of key stakeholder management are different from stakeholder audience communications. The interpersonal strategies, tactics and skills that make-up key stakeholder engagement are specific and crucial for success. From prioritising stakeholders to the psychology of influence and skills of active listening and the behavioural drivers of trust, this workshop includes completing a live stakeholder engagement plan and will equip you to immediately lift your key stakeholder engagement.

Your presenter is..Tony GardnerA past CEO with executive leadership experience in Australian and Asia-Pacific and governance experience, Tony Gardner is a sought-after leadership, strategy, and team development facilitator and consultant who works with a range of private and public organisations and industries in New Zealand and Australia. Tony has helped hundreds of professionals around New Zealand to sharpen their workplace effectiveness through better stakeholder management.

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