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DTSTART;TZID=Pacific/Auckland:20260805T093000
DTEND;TZID=Pacific/Auckland:20260805T120000
DTSTAMP:20260803T170234
CREATED:20260703T054423Z
LAST-MODIFIED:20260715T224834Z
UID:57609-1785922200-1785931200@prinz.org.nz
SUMMARY:Show Me the Money: Learning the language of Finance
DESCRIPTION:20th - 23rd April 2026 @ 9:30am - 12:00pm  (4 morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core ContentStrategies for uncertain times – rethinking old rulesWhere are we now? Developing situational intelligenceCritical relationships – who are you talking to\, engaging with or working alongside?Identifying issues and risk – checking the crisis planThe audit – what can we do with what we’ve got?The good citizen – are we behaving well?Understanding the digital dimension – developing digital strategies\, working with AIHow effective are we now – measuring what’s in place and what mattersSetting your destination – what are your outcomes?Navigation – how will you get there and what resources do you need?Knowing when you’ve arrived – measuring and evaluating successCreative problem solving\, courageous strategies\, choosing channelsLearning outcomes Understanding the dimensions and scope of public relations strategiesUnderstanding approaches to research\, measurement and evaluationUnderstanding the role of issues and risk in strategic planningUnderstanding and knowledge of effective strategy developmentUnderstanding and knowledge of effective stakeholder engagementUnderstanding of creative problem solving strategic challengesUnderstanding the role of situational intelligence and behavioural analysisThis session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/show-me-the-money-learning-the-language-of-finance/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-75.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260806T070000
DTEND;TZID=Pacific/Auckland:20260806T090000
DTSTAMP:20260803T170234
CREATED:20260715T054428Z
LAST-MODIFIED:20260803T014705Z
UID:57957-1785999600-1786006800@prinz.org.nz
SUMMARY:Kōrero Tika\, Kōrero Māia: Communicating with Māori and Iwi Stakeholders with Confidence and Purpose
DESCRIPTION:20th - 23rd April 2026 @ 9:30am - 12:00pm  (4 morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core ContentStrategies for uncertain times – rethinking old rulesWhere are we now? Developing situational intelligenceCritical relationships – who are you talking to\, engaging with or working alongside?Identifying issues and risk – checking the crisis planThe audit – what can we do with what we’ve got?The good citizen – are we behaving well?Understanding the digital dimension – developing digital strategies\, working with AIHow effective are we now – measuring what’s in place and what mattersSetting your destination – what are your outcomes?Navigation – how will you get there and what resources do you need?Knowing when you’ve arrived – measuring and evaluating successCreative problem solving\, courageous strategies\, choosing channelsLearning outcomes Understanding the dimensions and scope of public relations strategiesUnderstanding approaches to research\, measurement and evaluationUnderstanding the role of issues and risk in strategic planningUnderstanding and knowledge of effective strategy developmentUnderstanding and knowledge of effective stakeholder engagementUnderstanding of creative problem solving strategic challengesUnderstanding the role of situational intelligence and behavioural analysisThis session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/korero-tika-korero-maia-communicating-with-maori-and-iwi-stakeholders-with-confidence-and-purpose/
LOCATION:Waikato Innovation Park\, 3 Melody Lane\, Hamilton East\, 3216\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-77.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260806T183000
DTEND;TZID=Pacific/Auckland:20260806T203000
DTSTAMP:20260803T170234
CREATED:20260703T023126Z
LAST-MODIFIED:20260714T213131Z
UID:57558-1786041000-1786048200@prinz.org.nz
SUMMARY:What Makes the News: Inside the Editorial Decision Room
DESCRIPTION:20th - 23rd April 2026 @ 9:30am - 12:00pm  (4 morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core ContentStrategies for uncertain times – rethinking old rulesWhere are we now? Developing situational intelligenceCritical relationships – who are you talking to\, engaging with or working alongside?Identifying issues and risk – checking the crisis planThe audit – what can we do with what we’ve got?The good citizen – are we behaving well?Understanding the digital dimension – developing digital strategies\, working with AIHow effective are we now – measuring what’s in place and what mattersSetting your destination – what are your outcomes?Navigation – how will you get there and what resources do you need?Knowing when you’ve arrived – measuring and evaluating successCreative problem solving\, courageous strategies\, choosing channelsLearning outcomes Understanding the dimensions and scope of public relations strategiesUnderstanding approaches to research\, measurement and evaluationUnderstanding the role of issues and risk in strategic planningUnderstanding and knowledge of effective strategy developmentUnderstanding and knowledge of effective stakeholder engagementUnderstanding of creative problem solving strategic challengesUnderstanding the role of situational intelligence and behavioural analysisThis session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/what-makes-the-news-inside-the-editorial-decision-room/
LOCATION:Foodstuffs Landing Drive\, 35 Landing Drive\, Auckland\, 2022
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-74.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260818T090000
DTEND;TZID=Pacific/Auckland:20260825T120000
DTSTAMP:20260803T170234
CREATED:20260622T040513Z
LAST-MODIFIED:20260802T220526Z
UID:57329-1787043600-1787659200@prinz.org.nz
SUMMARY:AI Playbook for Behaviour Change
DESCRIPTION:20th - 23rd April 2026 @ 9:30am - 12:00pm  (4 morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core ContentStrategies for uncertain times – rethinking old rulesWhere are we now? Developing situational intelligenceCritical relationships – who are you talking to\, engaging with or working alongside?Identifying issues and risk – checking the crisis planThe audit – what can we do with what we’ve got?The good citizen – are we behaving well?Understanding the digital dimension – developing digital strategies\, working with AIHow effective are we now – measuring what’s in place and what mattersSetting your destination – what are your outcomes?Navigation – how will you get there and what resources do you need?Knowing when you’ve arrived – measuring and evaluating successCreative problem solving\, courageous strategies\, choosing channelsLearning outcomes Understanding the dimensions and scope of public relations strategiesUnderstanding approaches to research\, measurement and evaluationUnderstanding the role of issues and risk in strategic planningUnderstanding and knowledge of effective strategy developmentUnderstanding and knowledge of effective stakeholder engagementUnderstanding of creative problem solving strategic challengesUnderstanding the role of situational intelligence and behavioural analysisThis session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change-3/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/07/Thinking-Fast-Wise-with-AI-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260827T173000
DTEND;TZID=Pacific/Auckland:20260827T193000
DTSTAMP:20260803T170235
CREATED:20260729T041911Z
LAST-MODIFIED:20260729T041916Z
UID:58328-1787851800-1787859000@prinz.org.nz
SUMMARY:PRINZ Southern Catch Up at Hotel Montreal
DESCRIPTION:20th - 23rd April 2026 @ 9:30am - 12:00pm  (4 morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core ContentStrategies for uncertain times – rethinking old rulesWhere are we now? Developing situational intelligenceCritical relationships – who are you talking to\, engaging with or working alongside?Identifying issues and risk – checking the crisis planThe audit – what can we do with what we’ve got?The good citizen – are we behaving well?Understanding the digital dimension – developing digital strategies\, working with AIHow effective are we now – measuring what’s in place and what mattersSetting your destination – what are your outcomes?Navigation – how will you get there and what resources do you need?Knowing when you’ve arrived – measuring and evaluating successCreative problem solving\, courageous strategies\, choosing channelsLearning outcomes Understanding the dimensions and scope of public relations strategiesUnderstanding approaches to research\, measurement and evaluationUnderstanding the role of issues and risk in strategic planningUnderstanding and knowledge of effective strategy developmentUnderstanding and knowledge of effective stakeholder engagementUnderstanding of creative problem solving strategic challengesUnderstanding the role of situational intelligence and behavioural analysisThis session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/prinz-southern-catch-up-at-hotel-montreal/
LOCATION:The Montreal Bar at Hotel Montreal\, 363 Montreal Street\, Christchurch\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-78.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260901T093000
DTEND;TZID=Pacific/Auckland:20260908T123000
DTSTAMP:20260803T170235
CREATED:20260629T043519Z
LAST-MODIFIED:20260629T221734Z
UID:57495-1788255000-1788870600@prinz.org.nz
SUMMARY:From Specialist to Strategic Leader
DESCRIPTION:20th - 23rd April 2026 @ 9:30am - 12:00pm  (4 morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core ContentStrategies for uncertain times – rethinking old rulesWhere are we now? Developing situational intelligenceCritical relationships – who are you talking to\, engaging with or working alongside?Identifying issues and risk – checking the crisis planThe audit – what can we do with what we’ve got?The good citizen – are we behaving well?Understanding the digital dimension – developing digital strategies\, working with AIHow effective are we now – measuring what’s in place and what mattersSetting your destination – what are your outcomes?Navigation – how will you get there and what resources do you need?Knowing when you’ve arrived – measuring and evaluating successCreative problem solving\, courageous strategies\, choosing channelsLearning outcomes Understanding the dimensions and scope of public relations strategiesUnderstanding approaches to research\, measurement and evaluationUnderstanding the role of issues and risk in strategic planningUnderstanding and knowledge of effective strategy developmentUnderstanding and knowledge of effective stakeholder engagementUnderstanding of creative problem solving strategic challengesUnderstanding the role of situational intelligence and behavioural analysisThis session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/from-specialist-to-strategic-leader/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/06/TN_Proof_Banner_PRINZ_SpecialistToStrategicLeader.png-Specialist-to-Strategic-Leader-1702-x-630-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260908T093000
DTEND;TZID=Pacific/Auckland:20260910T120000
DTSTAMP:20260803T170235
CREATED:20260302T002530Z
LAST-MODIFIED:20260508T050443Z
UID:54974-1788859800-1789041600@prinz.org.nz
SUMMARY:Introduction to Public Relations
DESCRIPTION:20th - 23rd April 2026 @ 9:30am - 12:00pm  (4 morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core ContentStrategies for uncertain times – rethinking old rulesWhere are we now? Developing situational intelligenceCritical relationships – who are you talking to\, engaging with or working alongside?Identifying issues and risk – checking the crisis planThe audit – what can we do with what we’ve got?The good citizen – are we behaving well?Understanding the digital dimension – developing digital strategies\, working with AIHow effective are we now – measuring what’s in place and what mattersSetting your destination – what are your outcomes?Navigation – how will you get there and what resources do you need?Knowing when you’ve arrived – measuring and evaluating successCreative problem solving\, courageous strategies\, choosing channelsLearning outcomes Understanding the dimensions and scope of public relations strategiesUnderstanding approaches to research\, measurement and evaluationUnderstanding the role of issues and risk in strategic planningUnderstanding and knowledge of effective strategy developmentUnderstanding and knowledge of effective stakeholder engagementUnderstanding of creative problem solving strategic challengesUnderstanding the role of situational intelligence and behavioural analysisThis session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/introduction-to-public-relations-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Intro-to-PR-Cover-People-Catherine-Arrow-e1772399595717.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260909T090000
DTEND;TZID=Pacific/Auckland:20260916T120000
DTSTAMP:20260803T170235
CREATED:20260617T052105Z
LAST-MODIFIED:20260713T030804Z
UID:57275-1788944400-1789560000@prinz.org.nz
SUMMARY:The Inside Scoop: Strategic Internal Comms for Your Organisation
DESCRIPTION:20th - 23rd April 2026 @ 9:30am - 12:00pm  (4 morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core ContentStrategies for uncertain times – rethinking old rulesWhere are we now? Developing situational intelligenceCritical relationships – who are you talking to\, engaging with or working alongside?Identifying issues and risk – checking the crisis planThe audit – what can we do with what we’ve got?The good citizen – are we behaving well?Understanding the digital dimension – developing digital strategies\, working with AIHow effective are we now – measuring what’s in place and what mattersSetting your destination – what are your outcomes?Navigation – how will you get there and what resources do you need?Knowing when you’ve arrived – measuring and evaluating successCreative problem solving\, courageous strategies\, choosing channelsLearning outcomes Understanding the dimensions and scope of public relations strategiesUnderstanding approaches to research\, measurement and evaluationUnderstanding the role of issues and risk in strategic planningUnderstanding and knowledge of effective strategy developmentUnderstanding and knowledge of effective stakeholder engagementUnderstanding of creative problem solving strategic challengesUnderstanding the role of situational intelligence and behavioural analysisThis session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/the-inside-scoop-strategic-internal-comms-for-your-organisation-2/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-47.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260923T093000
DTEND;TZID=Pacific/Auckland:20260924T123000
DTSTAMP:20260803T170235
CREATED:20260309T012034Z
LAST-MODIFIED:20260618T215621Z
UID:55082-1790155800-1790253000@prinz.org.nz
SUMMARY:Critical Thinking in the Age of AI
DESCRIPTION:20th - 23rd April 2026 @ 9:30am - 12:00pm  (4 morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core ContentStrategies for uncertain times – rethinking old rulesWhere are we now? Developing situational intelligenceCritical relationships – who are you talking to\, engaging with or working alongside?Identifying issues and risk – checking the crisis planThe audit – what can we do with what we’ve got?The good citizen – are we behaving well?Understanding the digital dimension – developing digital strategies\, working with AIHow effective are we now – measuring what’s in place and what mattersSetting your destination – what are your outcomes?Navigation – how will you get there and what resources do you need?Knowing when you’ve arrived – measuring and evaluating successCreative problem solving\, courageous strategies\, choosing channelsLearning outcomes Understanding the dimensions and scope of public relations strategiesUnderstanding approaches to research\, measurement and evaluationUnderstanding the role of issues and risk in strategic planningUnderstanding and knowledge of effective strategy developmentUnderstanding and knowledge of effective stakeholder engagementUnderstanding of creative problem solving strategic challengesUnderstanding the role of situational intelligence and behavioural analysisThis session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/critical-thinking-in-the-age-of-ai/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/prinz-header-06.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260924T093000
DTEND;TZID=Pacific/Auckland:20260924T120000
DTSTAMP:20260803T170235
CREATED:20260713T041519Z
LAST-MODIFIED:20260713T043951Z
UID:57808-1790242200-1790251200@prinz.org.nz
SUMMARY:Mastering AI in PR - Applied AI for Practitioners
DESCRIPTION:20th - 23rd April 2026 @ 9:30am - 12:00pm  (4 morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core ContentStrategies for uncertain times – rethinking old rulesWhere are we now? Developing situational intelligenceCritical relationships – who are you talking to\, engaging with or working alongside?Identifying issues and risk – checking the crisis planThe audit – what can we do with what we’ve got?The good citizen – are we behaving well?Understanding the digital dimension – developing digital strategies\, working with AIHow effective are we now – measuring what’s in place and what mattersSetting your destination – what are your outcomes?Navigation – how will you get there and what resources do you need?Knowing when you’ve arrived – measuring and evaluating successCreative problem solving\, courageous strategies\, choosing channelsLearning outcomes Understanding the dimensions and scope of public relations strategiesUnderstanding approaches to research\, measurement and evaluationUnderstanding the role of issues and risk in strategic planningUnderstanding and knowledge of effective strategy developmentUnderstanding and knowledge of effective stakeholder engagementUnderstanding of creative problem solving strategic challengesUnderstanding the role of situational intelligence and behavioural analysisThis session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/mastering-ai-in-pr-applied-ai-for-practitioners/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/PRKH-Hands-on-White-Phone-e1742172373898.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261006T093000
DTEND;TZID=Pacific/Auckland:20261013T123000
DTSTAMP:20260803T170235
CREATED:20260625T030637Z
LAST-MODIFIED:20260625T030730Z
UID:57409-1791279000-1791894600@prinz.org.nz
SUMMARY:Data-Driven Storytelling
DESCRIPTION:20th - 23rd April 2026 @ 9:30am - 12:00pm  (4 morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core ContentStrategies for uncertain times – rethinking old rulesWhere are we now? Developing situational intelligenceCritical relationships – who are you talking to\, engaging with or working alongside?Identifying issues and risk – checking the crisis planThe audit – what can we do with what we’ve got?The good citizen – are we behaving well?Understanding the digital dimension – developing digital strategies\, working with AIHow effective are we now – measuring what’s in place and what mattersSetting your destination – what are your outcomes?Navigation – how will you get there and what resources do you need?Knowing when you’ve arrived – measuring and evaluating successCreative problem solving\, courageous strategies\, choosing channelsLearning outcomes Understanding the dimensions and scope of public relations strategiesUnderstanding approaches to research\, measurement and evaluationUnderstanding the role of issues and risk in strategic planningUnderstanding and knowledge of effective strategy developmentUnderstanding and knowledge of effective stakeholder engagementUnderstanding of creative problem solving strategic challengesUnderstanding the role of situational intelligence and behavioural analysisThis session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/data-driven-storytelling-5/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261019T093000
DTEND;TZID=Pacific/Auckland:20261022T120000
DTSTAMP:20260803T170235
CREATED:20260625T033711Z
LAST-MODIFIED:20260625T035351Z
UID:57417-1792402200-1792670400@prinz.org.nz
SUMMARY:Public Relations Strategy and Evaluation
DESCRIPTION:20th - 23rd April 2026 @ 9:30am - 12:00pm  (4 morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core ContentStrategies for uncertain times – rethinking old rulesWhere are we now? Developing situational intelligenceCritical relationships – who are you talking to\, engaging with or working alongside?Identifying issues and risk – checking the crisis planThe audit – what can we do with what we’ve got?The good citizen – are we behaving well?Understanding the digital dimension – developing digital strategies\, working with AIHow effective are we now – measuring what’s in place and what mattersSetting your destination – what are your outcomes?Navigation – how will you get there and what resources do you need?Knowing when you’ve arrived – measuring and evaluating successCreative problem solving\, courageous strategies\, choosing channelsLearning outcomes Understanding the dimensions and scope of public relations strategiesUnderstanding approaches to research\, measurement and evaluationUnderstanding the role of issues and risk in strategic planningUnderstanding and knowledge of effective strategy developmentUnderstanding and knowledge of effective stakeholder engagementUnderstanding of creative problem solving strategic challengesUnderstanding the role of situational intelligence and behavioural analysisThis session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png
END:VEVENT
END:VCALENDAR