PRINZ - Public Relations Institute of New Zealand

Employee Engagement Learning Lunch
2024-03-26 12:10 - 13:10 (Pacific/Auckland) | 1.3 Kākāriki, Level 1 The Aurora Centre 56 – 66 The Terrace Wellington
Tuesday 2nd December 2025 @ 10:30am - 1:00pm (1 x morning session)

OverviewIn a world where everyone’s clamouring for “data-driven” insights, this course goes beyond the numbers. It’s about learning to think critically, interpret evidence wisely, and make sound, ethical decisions in your PR practice. You’ll explore how to balance data with judgement, recognise cognitive bias (in yourself and others), and turn information from multiple sources into meaningful, defensible insights. We’ll cover practical tools for interpreting results, testing assumptions, and reporting outcomes (without losing sight of people, context, or purpose). We’ll demystify core data concepts like reliability, validity, statistical significance, correlation vs. causation, and bias – all within a PR context. You’ll explore tools, tips, and a variety of approaches to ‘measure what matters’. By the end, you’ll not only be more confident in working with data: you’ll be a more critical, credible, and trusted communicator. By the end of the session, participants will be able to: Identify the right data sources and types for different PR goals.Understand and apply basic principles of data reliability, validity, and significance.Recognise bias and misinterpretation, and know how to avoid them.Distinguish between correlation and causation when analysing PR outcomes.Confidently report results with integrity and credibility, aligned to the Barcelona Principles.Build a balanced, meaningful measurement approach using both qualitative and quantitative data.This course is ideal for: PR and communications professionals who want to strengthen their analytical and decision-making skills.Anyone who’s ever said, “I’m not a numbers person”, but wants to understand how data can sharpen their thinking. Experienced professionals who want a practical refresher on data literacy, bias awareness, and critical interpretation aligned with the Barcelona Principles.Teams seeking to embed a culture of reflection, rigour, and ethical measurement. Zoom links will go out closer to the date.

Meet the facilitator Julia Kennedy is a strategist and facilitator with a background in public health and organisational development. She often says she’s “not a data person”, yet she’s spent years interpreting complex data and using it to drive critical, effective decision-making across health and community sectors in Australia and New Zealand. Through her consultancy, The Thread, Julia helps purpose-driven organisations make sense of complexity, clarify strategy, and turn insight into action. She brings warmth, humour, and clarity to topics that can feel intimidating – like measurement and evaluation – making them engaging and accessible.

First Thursdays
2024-04-04 17:30 | Hotel Ponsonby, 1 Saint Marys Road, St Marys Bay, Auckland 1011

Media Training for PR & Communications Professionals with Mary Lambie - SOLD OUT
2024-04-11 09:00 - 13:00 | TVNZ – Cnr Victoria St West, 100 Victoria Street West, Auckland Central, Auckland, New Zealand

Public Relations Strategy and Evaluation
2024-04-15 09:30 - 2024-04-18 12:00 | Online

Advancing Digital Strategies in the Age of AI
2024-04-22 09:30 - 2024-04-23 12:00 | Online

Auckland First Thursdays
2024-05-02 17:30 - 23:30 | Hotel Ponsonby, 1 Saint Marys Road, St Marys Bay, Auckland 1011

Communications and Governance
2024-05-03 10:00 - 12:00 | Online

Developing Persuasive Presentations
2024-05-07 09:30 - 2024-05-08 12:00 | Online

Hope, Resignation or Relief - A High-Profile Panel Discussion on the best ways forward for NZ's Fourth Estate (Hybrid Event)
2024-05-09 17:30 - 19:30 | Room C, EMA, Building/145 Khyber Pass Road, Grafton, Auckland 1023

Public Relations Strategy & Evaluation
2024-05-13 09:30 - 2024-05-16 12:00 | Online

Wellington Social Resilience Event
2024-05-16 17:15 - 23:00 | Exhibitions, Gallery of Fine Art on 32 Brandon Street, Wellington

Strategy & Problem Solving Master Class
2024-05-21 09:00 - 2024-05-23 12:00 | Online

Working Well with Local Media - Tauranga PRINZ Panel Event
2024-05-24 08:00 - 09:00 | Ground Level/247 Cameron Road, Tauranga 3140

Fellows and Life Member's Dinner
2024-05-28 18:00 | 374 Karangahape Road, Auckland CBD, Auckland 1010

2024 PRINZ Awards Gala Dinner - Tickets Closed
2024-05-29 18:30 - 23:30 | Grand Millenium Hotel, 71 Mayoral Drive, Cnr Vincent Street,, Auckland, 1010, New Zealand

First Tuesday - Pub Quiz
2024-06-04 17:30 - 18:30 | Birdcage Tavern: 133 Franklin Road, Freemans Bay, Auckland, 1011

Effective PR Research, Measurement & Evaluation
2024-06-06 09:00 - 2024-06-07 12:00 | Online

Leveraging GA4 for PR Success: Crafting Custom PR Dashboards with Looker Studio
2024-06-12 09:30 - 12:30 | Online

Learn from a PRINZ Fellow
2024-06-13 08:00 - 09:00 | Bunsen Café (The Arts Centre): 2 Worcester Street, Christchurch CBD

Empathy: a compass for navigating change
2024-06-13 10:30 - 11:30 | Online

Walk and talk at Fieldays 2024
2024-06-14 11:00 - 13:00 | Mystery Creek, Hamilton

Speechwriting Essentials
2024-06-18 09:30 - 2024-06-19 12:00 | Online

Robert Walters and PRINZ - A celebration of excellence
2024-06-20 17:15 - 23:30 | Robert Walters Offices – Floor 15, 2 Hunter Street, Wellington, 6011

PRINZ Southern Midwinter Mingle
2024-06-20 17:30 - 19:00 | Two Thumb Brewing on Colombo, 380 Colombo Street, Sydenham Christchurch

Ethics, Risk & Reputation in the Age of AI
2024-06-24 09:30 - 12:00 | Online

Auckland First Thursdays
2024-07-04 17:30 - 19:00 | 1 Saint Marys Road, St Marys Bay, Auckland 1011

SOLD OUT - Hands on with AI: Essential Skills for PR and Communication Professionals
2024-07-11 09:30 - 12:00 | Online

What Uni Doesn't Teach You: A Peek into the Real-World of Communications, PR, and Marketing
2024-07-15 16:00 - 17:30 | Te Kōpūroa room in The Pā, University of Waikato Hamilton Campus

Young Journalists Perspectives on the Fourth Estate - PRINZ Panel Event (Hybrid Event)
2024-07-17 17:30 - 19:30 | Room C, EMA, Building/145 Khyber Pass Road, Grafton, Auckland 1023

Telling Our Stories Well - SOLD OUT
2024-07-23 09:00 - 2024-07-30 12:30 | Online
