What Makes a Gold Award-Winning Submission Webinar Series : Acumen
2024-12-12 12:00 - 13:30 (Pacific/Auckland) | Online
17th & 24th March 2026 @ 9:30am - 12:30pm (2 x morning sessions)

OverviewAll organisations have a wealth of data to draw upon to create engaging content, but knowing where to start is a challenge. This interactive workshop has been designed for communications professionals who want to incorporate charts, graphs, and infographics into their content, but do not have a background in statistics. The workshop includes individual and breakout activities to immediately apply what you’ve learned. Participants will be given a powerful new framework to identify data-rich storytelling opportunities, and learn how to collaborate more effectively with colleagues and clients to produce unique, compelling, and accessible content. Here’s what you’ll learn… Module 1: A (very) short history of data visualisationImportant terms and definitionsThe eight key plots of data-driven storytellingModule wrap and take home exercise Module 2: The eight key plots of data-driven storytelling (continued)Data visualisation accessibility considerationsDesign dos and don’tsTying it all together – devising data-rich content for your next campaign or project Testimonials “Cameron’s knowledge and enthusiasm for the subject matter made the learning experience an enjoyable and effective one.” “Wonderful course, full of handy pieces of information and examples that I could instantly connect to the work that I do and see pathways to even more effective solutions.” “A very interactive, thought provoking and relevant course delivered by a very engaging and knowledgeable presenter.” “EXCELLENT! Informative and fascinating and inspiring.” Zoom links will go out closer to the date.

Meet the facilitator Cameron is a leading content strategist who is a passionate advocate for better corporate storytelling. As a journalist, he writes features for The Australian and The Saturday Paper, and previously hosted a regular segment on ABC Radio Queensland. Cameron presents writing and content training courses for CPRA, PRINZ, and the Queensland University of Technology Executive Education program. Cameron is also the creator of DataDeck – a unique tool to help storytellers devise data visualisations and infographics in a matter of minutes.

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