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DTSTART;TZID=Pacific/Auckland:20260818T090000
DTEND;TZID=Pacific/Auckland:20260825T120000
DTSTAMP:20260626T081333
CREATED:20260622T040513Z
LAST-MODIFIED:20260622T040513Z
UID:57329-1787043600-1787659200@prinz.org.nz
SUMMARY:AI Playbook for Behaviour Change
DESCRIPTION:Thursday 26th February 2026 @ 5.30pm - 7.30pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewFor the third year running\, we’ve teamed up with our principal partner\, Isentia\, to bring you the latest insights into Aotearoa’s PR landscape. The 2025 PRINZ Member Insights Report highlighted the key challenges facing the industry: a shrinking media environment\, the rapid rise of AI\, ongoing economic pressure leading to job uncertainty and communications being viewed as a “nice-to-have” rather than a strategic priority. With the NZ general election date set for November 7 and audiences becoming increasingly insular\, the stakes are raising even higher for PR professionals. Authentic communication and trust-building will be paramount this year.  Join us for an exclusive update on the latest industry research from Ngaire Crawford\, Director of Research and Insights at Isentia. Following her presentation\, a panel of industry experts will unpack the findings and explore practical ways to navigate the most pressing challenges facing PR today. State of the Sector 2026 will be hosted at ANZ’s stunning offices. Thank you to ANZ and Isentia for generously sponsoring this event for members.  Important ticket information: Virtual and in-person tickets are not interchangeable as there are limited numbers for the in-person event. Ticket purchasing remains the same. The link to virtually join the event will be sent out closer to the date. Feel free to email us with any questions at office@prinz.org.nz 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n																										\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are..Ngaire Crawford Director of Insights and Research\, Isentia As the Director of Insights & Research\, Ngaire is the regional head for research at Isentia and Pulsar across Australia and New Zealand. The Insights & Research division is responsible for producing bespoke media\, communications\, reputation and audience research for a wide range of clients from large corporates\, government departments to small NGOs. She also leads global product development for PR and Communications across the Pulsar Group global research teams.   She has more than 15 years in the field of communications and media research with a particular focus on the role of representation\, and is a passionate advocate for research\, and that the right data (and good communications) can change the world!    						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Peter Parussini EGM Public\, Consumer & Govt Affairs\, ANZ Bank New Zealand Peter is responsible for leading external and internal communications\, customer complaints\, corporate social responsibility\, government relations and corporate sponsorships for ANZ Bank in New Zealand and the Pacific. He sits on the company’s New Zealand Leadership Team. Peter was part of the core team for the sale of ANZ’s Asia Retail and Wealth businesses in Singapore\, Indonesia\, Hong Kong\, Taiwan\, China and Vietnam in 2016-17. He was also one of the project leads for the merger of The National Bank and ANZ\, New Zealand’s biggest brand change project\, in 2012. Peter has more than 30 years of experience in the communications and marketing industries\, spanning journalism\, sports marketing\, university lecturing\, education\, sponsorships\, branding\, broadcasting\, politics and international affairs. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Deborah Pead Founder and Chair\, Pead Deborah Pead is one of New Zealand’s most influential communications leaders\, with a career spanning four decades across South Africa and New Zealand. Before moving to New Zealand in 1996\, Deborah was a partner in Makwetla & Associates\, one of South Africa’s first affirmative-action communications consultancies. She worked on landmark nation-shaping campaigns including the Sowetan Nation Building Programme and Soul City\, an internationally recognised “edutainment” initiative that used mass storytelling to shift public health outcomes at scale. In New Zealand\, Deborah founded the PR arm of Bates Advertising before launching her own agency from her kitchen table in 2000. That business became Pead\, now one of the country’s most respected\, partner-led communications agencies\, known for shaping\, protecting\, and rebuilding reputations for some of New Zealand’s most visible brands and institutions. Her work spans major cultural moments and category-defining launches\, including New Zealand Fashion Week\, the revival of the New Zealand Music Awards\, the launch of Xbox and My Food Bag\, and award-winning campaigns that cemented Pead’s reputation for fearless\, effective storytelling. In 2025\, Pead won the PRINZ Supreme Award for HAKA\, uniting a nation and bringing a world record home. Alongside her agency work\, Deborah co-runs Danbri Farm\, a regenerative Northland property producing premium Angus beef harvested humanely on-farm. She now divides her time between advising on brand\, risk\, and issues management\, and life on the farm\, where weekends are spent wrangling cattle\, Jack Russells\, and her husband’s ever-growing to-do list. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Libby Middlebrook Head of Corporate Affairs and Stakeholder Management\, Auckland Airport Libby Middlebrook is Head of Corporate Affairs and Stakeholder Management at Auckland Airport\, one of New Zealand’s largest listed companies and the gateway for 19 million travellers each year. She leads external and internal communications\, stakeholder engagement\, community programmes\, and marketing initiatives connected to major infrastructure projects. With 20 years of experience in journalism\, Libby has held senior roles across media and corporate sectors\, including energy\, telecommunications\, property development and aviation.
URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change-3/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/07/Thinking-Fast-Wise-with-AI-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260903T090000
DTEND;TZID=Pacific/Auckland:20260904T120000
DTSTAMP:20260626T081333
CREATED:20260622T045558Z
LAST-MODIFIED:20260624T024007Z
UID:57349-1788426000-1788523200@prinz.org.nz
SUMMARY:Effective PR Research\, Measurement and Evaluation
DESCRIPTION:Thursday 26th February 2026 @ 5.30pm - 7.30pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewFor the third year running\, we’ve teamed up with our principal partner\, Isentia\, to bring you the latest insights into Aotearoa’s PR landscape. The 2025 PRINZ Member Insights Report highlighted the key challenges facing the industry: a shrinking media environment\, the rapid rise of AI\, ongoing economic pressure leading to job uncertainty and communications being viewed as a “nice-to-have” rather than a strategic priority. With the NZ general election date set for November 7 and audiences becoming increasingly insular\, the stakes are raising even higher for PR professionals. Authentic communication and trust-building will be paramount this year.  Join us for an exclusive update on the latest industry research from Ngaire Crawford\, Director of Research and Insights at Isentia. Following her presentation\, a panel of industry experts will unpack the findings and explore practical ways to navigate the most pressing challenges facing PR today. State of the Sector 2026 will be hosted at ANZ’s stunning offices. Thank you to ANZ and Isentia for generously sponsoring this event for members.  Important ticket information: Virtual and in-person tickets are not interchangeable as there are limited numbers for the in-person event. Ticket purchasing remains the same. The link to virtually join the event will be sent out closer to the date. Feel free to email us with any questions at office@prinz.org.nz 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n																										\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are..Ngaire Crawford Director of Insights and Research\, Isentia As the Director of Insights & Research\, Ngaire is the regional head for research at Isentia and Pulsar across Australia and New Zealand. The Insights & Research division is responsible for producing bespoke media\, communications\, reputation and audience research for a wide range of clients from large corporates\, government departments to small NGOs. She also leads global product development for PR and Communications across the Pulsar Group global research teams.   She has more than 15 years in the field of communications and media research with a particular focus on the role of representation\, and is a passionate advocate for research\, and that the right data (and good communications) can change the world!    						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Peter Parussini EGM Public\, Consumer & Govt Affairs\, ANZ Bank New Zealand Peter is responsible for leading external and internal communications\, customer complaints\, corporate social responsibility\, government relations and corporate sponsorships for ANZ Bank in New Zealand and the Pacific. He sits on the company’s New Zealand Leadership Team. Peter was part of the core team for the sale of ANZ’s Asia Retail and Wealth businesses in Singapore\, Indonesia\, Hong Kong\, Taiwan\, China and Vietnam in 2016-17. He was also one of the project leads for the merger of The National Bank and ANZ\, New Zealand’s biggest brand change project\, in 2012. Peter has more than 30 years of experience in the communications and marketing industries\, spanning journalism\, sports marketing\, university lecturing\, education\, sponsorships\, branding\, broadcasting\, politics and international affairs. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Deborah Pead Founder and Chair\, Pead Deborah Pead is one of New Zealand’s most influential communications leaders\, with a career spanning four decades across South Africa and New Zealand. Before moving to New Zealand in 1996\, Deborah was a partner in Makwetla & Associates\, one of South Africa’s first affirmative-action communications consultancies. She worked on landmark nation-shaping campaigns including the Sowetan Nation Building Programme and Soul City\, an internationally recognised “edutainment” initiative that used mass storytelling to shift public health outcomes at scale. In New Zealand\, Deborah founded the PR arm of Bates Advertising before launching her own agency from her kitchen table in 2000. That business became Pead\, now one of the country’s most respected\, partner-led communications agencies\, known for shaping\, protecting\, and rebuilding reputations for some of New Zealand’s most visible brands and institutions. Her work spans major cultural moments and category-defining launches\, including New Zealand Fashion Week\, the revival of the New Zealand Music Awards\, the launch of Xbox and My Food Bag\, and award-winning campaigns that cemented Pead’s reputation for fearless\, effective storytelling. In 2025\, Pead won the PRINZ Supreme Award for HAKA\, uniting a nation and bringing a world record home. Alongside her agency work\, Deborah co-runs Danbri Farm\, a regenerative Northland property producing premium Angus beef harvested humanely on-farm. She now divides her time between advising on brand\, risk\, and issues management\, and life on the farm\, where weekends are spent wrangling cattle\, Jack Russells\, and her husband’s ever-growing to-do list. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Libby Middlebrook Head of Corporate Affairs and Stakeholder Management\, Auckland Airport Libby Middlebrook is Head of Corporate Affairs and Stakeholder Management at Auckland Airport\, one of New Zealand’s largest listed companies and the gateway for 19 million travellers each year. She leads external and internal communications\, stakeholder engagement\, community programmes\, and marketing initiatives connected to major infrastructure projects. With 20 years of experience in journalism\, Libby has held senior roles across media and corporate sectors\, including energy\, telecommunications\, property development and aviation.
URL:https://prinz.org.nz/event/effective-pr-research-measurement-and-evaluation/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/06/PR-research-measure-evaluate.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260908T093000
DTEND;TZID=Pacific/Auckland:20260910T120000
DTSTAMP:20260626T081333
CREATED:20260302T002530Z
LAST-MODIFIED:20260508T050443Z
UID:54974-1788859800-1789041600@prinz.org.nz
SUMMARY:Introduction to Public Relations
DESCRIPTION:Thursday 26th February 2026 @ 5.30pm - 7.30pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewFor the third year running\, we’ve teamed up with our principal partner\, Isentia\, to bring you the latest insights into Aotearoa’s PR landscape. The 2025 PRINZ Member Insights Report highlighted the key challenges facing the industry: a shrinking media environment\, the rapid rise of AI\, ongoing economic pressure leading to job uncertainty and communications being viewed as a “nice-to-have” rather than a strategic priority. With the NZ general election date set for November 7 and audiences becoming increasingly insular\, the stakes are raising even higher for PR professionals. Authentic communication and trust-building will be paramount this year.  Join us for an exclusive update on the latest industry research from Ngaire Crawford\, Director of Research and Insights at Isentia. Following her presentation\, a panel of industry experts will unpack the findings and explore practical ways to navigate the most pressing challenges facing PR today. State of the Sector 2026 will be hosted at ANZ’s stunning offices. Thank you to ANZ and Isentia for generously sponsoring this event for members.  Important ticket information: Virtual and in-person tickets are not interchangeable as there are limited numbers for the in-person event. Ticket purchasing remains the same. The link to virtually join the event will be sent out closer to the date. Feel free to email us with any questions at office@prinz.org.nz 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n																										\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are..Ngaire Crawford Director of Insights and Research\, Isentia As the Director of Insights & Research\, Ngaire is the regional head for research at Isentia and Pulsar across Australia and New Zealand. The Insights & Research division is responsible for producing bespoke media\, communications\, reputation and audience research for a wide range of clients from large corporates\, government departments to small NGOs. She also leads global product development for PR and Communications across the Pulsar Group global research teams.   She has more than 15 years in the field of communications and media research with a particular focus on the role of representation\, and is a passionate advocate for research\, and that the right data (and good communications) can change the world!    						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Peter Parussini EGM Public\, Consumer & Govt Affairs\, ANZ Bank New Zealand Peter is responsible for leading external and internal communications\, customer complaints\, corporate social responsibility\, government relations and corporate sponsorships for ANZ Bank in New Zealand and the Pacific. He sits on the company’s New Zealand Leadership Team. Peter was part of the core team for the sale of ANZ’s Asia Retail and Wealth businesses in Singapore\, Indonesia\, Hong Kong\, Taiwan\, China and Vietnam in 2016-17. He was also one of the project leads for the merger of The National Bank and ANZ\, New Zealand’s biggest brand change project\, in 2012. Peter has more than 30 years of experience in the communications and marketing industries\, spanning journalism\, sports marketing\, university lecturing\, education\, sponsorships\, branding\, broadcasting\, politics and international affairs. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Deborah Pead Founder and Chair\, Pead Deborah Pead is one of New Zealand’s most influential communications leaders\, with a career spanning four decades across South Africa and New Zealand. Before moving to New Zealand in 1996\, Deborah was a partner in Makwetla & Associates\, one of South Africa’s first affirmative-action communications consultancies. She worked on landmark nation-shaping campaigns including the Sowetan Nation Building Programme and Soul City\, an internationally recognised “edutainment” initiative that used mass storytelling to shift public health outcomes at scale. In New Zealand\, Deborah founded the PR arm of Bates Advertising before launching her own agency from her kitchen table in 2000. That business became Pead\, now one of the country’s most respected\, partner-led communications agencies\, known for shaping\, protecting\, and rebuilding reputations for some of New Zealand’s most visible brands and institutions. Her work spans major cultural moments and category-defining launches\, including New Zealand Fashion Week\, the revival of the New Zealand Music Awards\, the launch of Xbox and My Food Bag\, and award-winning campaigns that cemented Pead’s reputation for fearless\, effective storytelling. In 2025\, Pead won the PRINZ Supreme Award for HAKA\, uniting a nation and bringing a world record home. Alongside her agency work\, Deborah co-runs Danbri Farm\, a regenerative Northland property producing premium Angus beef harvested humanely on-farm. She now divides her time between advising on brand\, risk\, and issues management\, and life on the farm\, where weekends are spent wrangling cattle\, Jack Russells\, and her husband’s ever-growing to-do list. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Libby Middlebrook Head of Corporate Affairs and Stakeholder Management\, Auckland Airport Libby Middlebrook is Head of Corporate Affairs and Stakeholder Management at Auckland Airport\, one of New Zealand’s largest listed companies and the gateway for 19 million travellers each year. She leads external and internal communications\, stakeholder engagement\, community programmes\, and marketing initiatives connected to major infrastructure projects. With 20 years of experience in journalism\, Libby has held senior roles across media and corporate sectors\, including energy\, telecommunications\, property development and aviation.
URL:https://prinz.org.nz/event/introduction-to-public-relations-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Intro-to-PR-Cover-People-Catherine-Arrow-e1772399595717.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260923T093000
DTEND;TZID=Pacific/Auckland:20260924T123000
DTSTAMP:20260626T081333
CREATED:20260309T012034Z
LAST-MODIFIED:20260618T215621Z
UID:55082-1790155800-1790253000@prinz.org.nz
SUMMARY:Critical Thinking in the Age of AI
DESCRIPTION:Thursday 26th February 2026 @ 5.30pm - 7.30pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewFor the third year running\, we’ve teamed up with our principal partner\, Isentia\, to bring you the latest insights into Aotearoa’s PR landscape. The 2025 PRINZ Member Insights Report highlighted the key challenges facing the industry: a shrinking media environment\, the rapid rise of AI\, ongoing economic pressure leading to job uncertainty and communications being viewed as a “nice-to-have” rather than a strategic priority. With the NZ general election date set for November 7 and audiences becoming increasingly insular\, the stakes are raising even higher for PR professionals. Authentic communication and trust-building will be paramount this year.  Join us for an exclusive update on the latest industry research from Ngaire Crawford\, Director of Research and Insights at Isentia. Following her presentation\, a panel of industry experts will unpack the findings and explore practical ways to navigate the most pressing challenges facing PR today. State of the Sector 2026 will be hosted at ANZ’s stunning offices. Thank you to ANZ and Isentia for generously sponsoring this event for members.  Important ticket information: Virtual and in-person tickets are not interchangeable as there are limited numbers for the in-person event. Ticket purchasing remains the same. The link to virtually join the event will be sent out closer to the date. Feel free to email us with any questions at office@prinz.org.nz 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n																										\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are..Ngaire Crawford Director of Insights and Research\, Isentia As the Director of Insights & Research\, Ngaire is the regional head for research at Isentia and Pulsar across Australia and New Zealand. The Insights & Research division is responsible for producing bespoke media\, communications\, reputation and audience research for a wide range of clients from large corporates\, government departments to small NGOs. She also leads global product development for PR and Communications across the Pulsar Group global research teams.   She has more than 15 years in the field of communications and media research with a particular focus on the role of representation\, and is a passionate advocate for research\, and that the right data (and good communications) can change the world!    						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Peter Parussini EGM Public\, Consumer & Govt Affairs\, ANZ Bank New Zealand Peter is responsible for leading external and internal communications\, customer complaints\, corporate social responsibility\, government relations and corporate sponsorships for ANZ Bank in New Zealand and the Pacific. He sits on the company’s New Zealand Leadership Team. Peter was part of the core team for the sale of ANZ’s Asia Retail and Wealth businesses in Singapore\, Indonesia\, Hong Kong\, Taiwan\, China and Vietnam in 2016-17. He was also one of the project leads for the merger of The National Bank and ANZ\, New Zealand’s biggest brand change project\, in 2012. Peter has more than 30 years of experience in the communications and marketing industries\, spanning journalism\, sports marketing\, university lecturing\, education\, sponsorships\, branding\, broadcasting\, politics and international affairs. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Deborah Pead Founder and Chair\, Pead Deborah Pead is one of New Zealand’s most influential communications leaders\, with a career spanning four decades across South Africa and New Zealand. Before moving to New Zealand in 1996\, Deborah was a partner in Makwetla & Associates\, one of South Africa’s first affirmative-action communications consultancies. She worked on landmark nation-shaping campaigns including the Sowetan Nation Building Programme and Soul City\, an internationally recognised “edutainment” initiative that used mass storytelling to shift public health outcomes at scale. In New Zealand\, Deborah founded the PR arm of Bates Advertising before launching her own agency from her kitchen table in 2000. That business became Pead\, now one of the country’s most respected\, partner-led communications agencies\, known for shaping\, protecting\, and rebuilding reputations for some of New Zealand’s most visible brands and institutions. Her work spans major cultural moments and category-defining launches\, including New Zealand Fashion Week\, the revival of the New Zealand Music Awards\, the launch of Xbox and My Food Bag\, and award-winning campaigns that cemented Pead’s reputation for fearless\, effective storytelling. In 2025\, Pead won the PRINZ Supreme Award for HAKA\, uniting a nation and bringing a world record home. Alongside her agency work\, Deborah co-runs Danbri Farm\, a regenerative Northland property producing premium Angus beef harvested humanely on-farm. She now divides her time between advising on brand\, risk\, and issues management\, and life on the farm\, where weekends are spent wrangling cattle\, Jack Russells\, and her husband’s ever-growing to-do list. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Libby Middlebrook Head of Corporate Affairs and Stakeholder Management\, Auckland Airport Libby Middlebrook is Head of Corporate Affairs and Stakeholder Management at Auckland Airport\, one of New Zealand’s largest listed companies and the gateway for 19 million travellers each year. She leads external and internal communications\, stakeholder engagement\, community programmes\, and marketing initiatives connected to major infrastructure projects. With 20 years of experience in journalism\, Libby has held senior roles across media and corporate sectors\, including energy\, telecommunications\, property development and aviation.
URL:https://prinz.org.nz/event/critical-thinking-in-the-age-of-ai/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/prinz-header-06.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261006T093000
DTEND;TZID=Pacific/Auckland:20261013T123000
DTSTAMP:20260626T081333
CREATED:20260625T030637Z
LAST-MODIFIED:20260625T030730Z
UID:57409-1791279000-1791894600@prinz.org.nz
SUMMARY:Data-Driven Storytelling
DESCRIPTION:Thursday 26th February 2026 @ 5.30pm - 7.30pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewFor the third year running\, we’ve teamed up with our principal partner\, Isentia\, to bring you the latest insights into Aotearoa’s PR landscape. The 2025 PRINZ Member Insights Report highlighted the key challenges facing the industry: a shrinking media environment\, the rapid rise of AI\, ongoing economic pressure leading to job uncertainty and communications being viewed as a “nice-to-have” rather than a strategic priority. With the NZ general election date set for November 7 and audiences becoming increasingly insular\, the stakes are raising even higher for PR professionals. Authentic communication and trust-building will be paramount this year.  Join us for an exclusive update on the latest industry research from Ngaire Crawford\, Director of Research and Insights at Isentia. Following her presentation\, a panel of industry experts will unpack the findings and explore practical ways to navigate the most pressing challenges facing PR today. State of the Sector 2026 will be hosted at ANZ’s stunning offices. Thank you to ANZ and Isentia for generously sponsoring this event for members.  Important ticket information: Virtual and in-person tickets are not interchangeable as there are limited numbers for the in-person event. Ticket purchasing remains the same. The link to virtually join the event will be sent out closer to the date. Feel free to email us with any questions at office@prinz.org.nz 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n																										\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are..Ngaire Crawford Director of Insights and Research\, Isentia As the Director of Insights & Research\, Ngaire is the regional head for research at Isentia and Pulsar across Australia and New Zealand. The Insights & Research division is responsible for producing bespoke media\, communications\, reputation and audience research for a wide range of clients from large corporates\, government departments to small NGOs. She also leads global product development for PR and Communications across the Pulsar Group global research teams.   She has more than 15 years in the field of communications and media research with a particular focus on the role of representation\, and is a passionate advocate for research\, and that the right data (and good communications) can change the world!    						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Peter Parussini EGM Public\, Consumer & Govt Affairs\, ANZ Bank New Zealand Peter is responsible for leading external and internal communications\, customer complaints\, corporate social responsibility\, government relations and corporate sponsorships for ANZ Bank in New Zealand and the Pacific. He sits on the company’s New Zealand Leadership Team. Peter was part of the core team for the sale of ANZ’s Asia Retail and Wealth businesses in Singapore\, Indonesia\, Hong Kong\, Taiwan\, China and Vietnam in 2016-17. He was also one of the project leads for the merger of The National Bank and ANZ\, New Zealand’s biggest brand change project\, in 2012. Peter has more than 30 years of experience in the communications and marketing industries\, spanning journalism\, sports marketing\, university lecturing\, education\, sponsorships\, branding\, broadcasting\, politics and international affairs. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Deborah Pead Founder and Chair\, Pead Deborah Pead is one of New Zealand’s most influential communications leaders\, with a career spanning four decades across South Africa and New Zealand. Before moving to New Zealand in 1996\, Deborah was a partner in Makwetla & Associates\, one of South Africa’s first affirmative-action communications consultancies. She worked on landmark nation-shaping campaigns including the Sowetan Nation Building Programme and Soul City\, an internationally recognised “edutainment” initiative that used mass storytelling to shift public health outcomes at scale. In New Zealand\, Deborah founded the PR arm of Bates Advertising before launching her own agency from her kitchen table in 2000. That business became Pead\, now one of the country’s most respected\, partner-led communications agencies\, known for shaping\, protecting\, and rebuilding reputations for some of New Zealand’s most visible brands and institutions. Her work spans major cultural moments and category-defining launches\, including New Zealand Fashion Week\, the revival of the New Zealand Music Awards\, the launch of Xbox and My Food Bag\, and award-winning campaigns that cemented Pead’s reputation for fearless\, effective storytelling. In 2025\, Pead won the PRINZ Supreme Award for HAKA\, uniting a nation and bringing a world record home. Alongside her agency work\, Deborah co-runs Danbri Farm\, a regenerative Northland property producing premium Angus beef harvested humanely on-farm. She now divides her time between advising on brand\, risk\, and issues management\, and life on the farm\, where weekends are spent wrangling cattle\, Jack Russells\, and her husband’s ever-growing to-do list. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Libby Middlebrook Head of Corporate Affairs and Stakeholder Management\, Auckland Airport Libby Middlebrook is Head of Corporate Affairs and Stakeholder Management at Auckland Airport\, one of New Zealand’s largest listed companies and the gateway for 19 million travellers each year. She leads external and internal communications\, stakeholder engagement\, community programmes\, and marketing initiatives connected to major infrastructure projects. With 20 years of experience in journalism\, Libby has held senior roles across media and corporate sectors\, including energy\, telecommunications\, property development and aviation.
URL:https://prinz.org.nz/event/data-driven-storytelling-5/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261019T093000
DTEND;TZID=Pacific/Auckland:20261022T120000
DTSTAMP:20260626T081333
CREATED:20260625T033711Z
LAST-MODIFIED:20260625T035351Z
UID:57417-1792402200-1792670400@prinz.org.nz
SUMMARY:Public Relations Strategy and Evaluation
DESCRIPTION:Thursday 26th February 2026 @ 5.30pm - 7.30pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewFor the third year running\, we’ve teamed up with our principal partner\, Isentia\, to bring you the latest insights into Aotearoa’s PR landscape. The 2025 PRINZ Member Insights Report highlighted the key challenges facing the industry: a shrinking media environment\, the rapid rise of AI\, ongoing economic pressure leading to job uncertainty and communications being viewed as a “nice-to-have” rather than a strategic priority. With the NZ general election date set for November 7 and audiences becoming increasingly insular\, the stakes are raising even higher for PR professionals. Authentic communication and trust-building will be paramount this year.  Join us for an exclusive update on the latest industry research from Ngaire Crawford\, Director of Research and Insights at Isentia. Following her presentation\, a panel of industry experts will unpack the findings and explore practical ways to navigate the most pressing challenges facing PR today. State of the Sector 2026 will be hosted at ANZ’s stunning offices. Thank you to ANZ and Isentia for generously sponsoring this event for members.  Important ticket information: Virtual and in-person tickets are not interchangeable as there are limited numbers for the in-person event. Ticket purchasing remains the same. The link to virtually join the event will be sent out closer to the date. Feel free to email us with any questions at office@prinz.org.nz 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n																										\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your panellists are..Ngaire Crawford Director of Insights and Research\, Isentia As the Director of Insights & Research\, Ngaire is the regional head for research at Isentia and Pulsar across Australia and New Zealand. The Insights & Research division is responsible for producing bespoke media\, communications\, reputation and audience research for a wide range of clients from large corporates\, government departments to small NGOs. She also leads global product development for PR and Communications across the Pulsar Group global research teams.   She has more than 15 years in the field of communications and media research with a particular focus on the role of representation\, and is a passionate advocate for research\, and that the right data (and good communications) can change the world!    						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Peter Parussini EGM Public\, Consumer & Govt Affairs\, ANZ Bank New Zealand Peter is responsible for leading external and internal communications\, customer complaints\, corporate social responsibility\, government relations and corporate sponsorships for ANZ Bank in New Zealand and the Pacific. He sits on the company’s New Zealand Leadership Team. Peter was part of the core team for the sale of ANZ’s Asia Retail and Wealth businesses in Singapore\, Indonesia\, Hong Kong\, Taiwan\, China and Vietnam in 2016-17. He was also one of the project leads for the merger of The National Bank and ANZ\, New Zealand’s biggest brand change project\, in 2012. Peter has more than 30 years of experience in the communications and marketing industries\, spanning journalism\, sports marketing\, university lecturing\, education\, sponsorships\, branding\, broadcasting\, politics and international affairs. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Deborah Pead Founder and Chair\, Pead Deborah Pead is one of New Zealand’s most influential communications leaders\, with a career spanning four decades across South Africa and New Zealand. Before moving to New Zealand in 1996\, Deborah was a partner in Makwetla & Associates\, one of South Africa’s first affirmative-action communications consultancies. She worked on landmark nation-shaping campaigns including the Sowetan Nation Building Programme and Soul City\, an internationally recognised “edutainment” initiative that used mass storytelling to shift public health outcomes at scale. In New Zealand\, Deborah founded the PR arm of Bates Advertising before launching her own agency from her kitchen table in 2000. That business became Pead\, now one of the country’s most respected\, partner-led communications agencies\, known for shaping\, protecting\, and rebuilding reputations for some of New Zealand’s most visible brands and institutions. Her work spans major cultural moments and category-defining launches\, including New Zealand Fashion Week\, the revival of the New Zealand Music Awards\, the launch of Xbox and My Food Bag\, and award-winning campaigns that cemented Pead’s reputation for fearless\, effective storytelling. In 2025\, Pead won the PRINZ Supreme Award for HAKA\, uniting a nation and bringing a world record home. Alongside her agency work\, Deborah co-runs Danbri Farm\, a regenerative Northland property producing premium Angus beef harvested humanely on-farm. She now divides her time between advising on brand\, risk\, and issues management\, and life on the farm\, where weekends are spent wrangling cattle\, Jack Russells\, and her husband’s ever-growing to-do list. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							Libby Middlebrook Head of Corporate Affairs and Stakeholder Management\, Auckland Airport Libby Middlebrook is Head of Corporate Affairs and Stakeholder Management at Auckland Airport\, one of New Zealand’s largest listed companies and the gateway for 19 million travellers each year. She leads external and internal communications\, stakeholder engagement\, community programmes\, and marketing initiatives connected to major infrastructure projects. With 20 years of experience in journalism\, Libby has held senior roles across media and corporate sectors\, including energy\, telecommunications\, property development and aviation.
URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png
END:VEVENT
END:VCALENDAR