PRINZ - Public Relations Institute of New Zealand

Podcasting: Producing, Pitching and Promoting
2025-11-05 17:00 - 19:00 (Pacific/Auckland) | Kordia, Level 3, 162 Victoria Street West, Auckland, New Zealand
Thursday 16th & Tuesday 21st October 2025 @ 9:30am - 11:00am (2x morning sessions)

Overview
AI can become your PhD-level consultant for behaviour change—but only if you train with carefully crafted prompts.
Whether you’re seeking reliable and robust research, crafting campaigns for behaviour change, or designing experiments to evaluate what works, this course shows you how to prompt AI like a behavioural designer and tackle your most pressing behaviour change challenges alongside you.
In this practical course, you’ll train your favourite LLMs like ChatGPT, Claude, Gemini, or Microsoft Copilot to act like a PhD-level behavioural designer. You’ll prompt AI to help you research, design, and test evidence-based strategies for behaviour change.
📖 You’ll also receive the exclusive AI for Behaviour Change Playbook, a hands-on guide packed with AI prompts to support your application beyond the course.

What You’ll Learn
✅ Level 1● Develop strong prompts to get credible, behavioural insights from AI● Understand core behavioural science frameworks and how they apply to changing behaviours● Use AI to create a rapid experiment to change your own behaviour✅ Level 2● Frame “good” questions using the EAST framework and How Might We statements● Apply behavioural frameworks to generate evidence-based ideas● Use a structured process for co-creating behavioural design solutions with AI✅ Level 3● Design rapid experiments to test and validate behavioural strategies● Use AI to iterate on ideas based on the Six Thinking Hats● Apply reflective thinking for ideas, challenge assumptions, and iterate quickly
What’s Included:

1-year access to the AI Playbook for Behaviour Change
Session recordings (if you can’t join a session live)
AI x Behavioural Design Certificate (if you complete the project work)

Who It’s For:

PR, marketing & communications professionals looking to adopt AI to create behaviourally-informed solutions
Consultants and business leaders seeking to use AI to scale their business and spend more time doing meaningful work.
No behavioural science background needed — if you’ve used a tool like ChatGPT, Claude, Gemini, or Copilot and you’re curious to learn, you’re ready to join.

Testamonials: “Thoughtfully made and practical course, with insightful facilitators and cohort-mates. Candefinitely apply learnings in my work and day-to-day life. Highly recommend!”
“Mind-expanding! As a total novice to the world of AI, this course opened my eyes to thepossibilities (and associated risks and mitigations) this technology can deliver for myprofessional practice and personal development.”

Your facilitator is..
Vishal George, Founder & Chief Behavioural Scientist at Behavioural by Design
I run a research and training consultancy—expanding the human mind with AI and behavioural science. I’ve trained over 500 people in New Zealand and around the world from CEOs and leadership, policy, research, design and marketing teams. A few examples of what my work involves: (1) Building capability across ASB Bank to become comfortable and confident in applying behavioural science at scale; (2) Conducting experiments with EECA in New Zealand motivating businesses to reduce their carbon footprint and; (3) Equipping a technology start-up with behavioural design frameworks to enhance safety of truck drivers. In my past life, as Head of Behavioural Science at Ogilvy New Zealand, I researched behavioural insights for NZ Police, Energy Efficiency & Conservation Authority, Auckland Council, Briscoes, Rebel Sport, Public Health England (UK), American Express (UK), Intercontinental Hotel Group (Europe), Westminster Council (UK), Adobe (USA) and Starbucks (USA).
Website – www.behaviouralbydesign.com

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