PRINZ - Public Relations Institute of New Zealand

Leveraging GA4 for PR Success: Crafting Custom PR Dashboards with Looker Studio
2024-06-12 09:30 - 12:30 (Pacific/Auckland) | Online
Thursday 16th & Tuesday 21st October 2025 @ 9:30am - 11:00am (2x morning sessions)

Overview
AI can become your PhD-level consultant for behaviour change—but only if you train with carefully crafted prompts.
Whether you’re seeking reliable and robust research, crafting campaigns for behaviour change, or designing experiments to evaluate what works, this course shows you how to prompt AI like a behavioural designer and tackle your most pressing behaviour change challenges alongside you.
In this practical course, you’ll train your favourite LLMs like ChatGPT, Claude, Gemini, or Microsoft Copilot to act like a PhD-level behavioural designer. You’ll prompt AI to help you research, design, and test evidence-based strategies for behaviour change.
📖 You’ll also receive the exclusive AI for Behaviour Change Playbook, a hands-on guide packed with AI prompts to support your application beyond the course.

What You’ll Learn
✅ Level 1● Develop strong prompts to get credible, behavioural insights from AI● Understand core behavioural science frameworks and how they apply to changing behaviours● Use AI to create a rapid experiment to change your own behaviour✅ Level 2● Frame “good” questions using the EAST framework and How Might We statements● Apply behavioural frameworks to generate evidence-based ideas● Use a structured process for co-creating behavioural design solutions with AI✅ Level 3● Design rapid experiments to test and validate behavioural strategies● Use AI to iterate on ideas based on the Six Thinking Hats● Apply reflective thinking for ideas, challenge assumptions, and iterate quickly
What’s Included:

1-year access to the AI Playbook for Behaviour Change
Session recordings (if you can’t join a session live)
AI x Behavioural Design Certificate (if you complete the project work)

Who It’s For:

PR, marketing & communications professionals looking to adopt AI to create behaviourally-informed solutions
Consultants and business leaders seeking to use AI to scale their business and spend more time doing meaningful work.
No behavioural science background needed — if you’ve used a tool like ChatGPT, Claude, Gemini, or Copilot and you’re curious to learn, you’re ready to join.

Testamonials: “Thoughtfully made and practical course, with insightful facilitators and cohort-mates. Candefinitely apply learnings in my work and day-to-day life. Highly recommend!”
“Mind-expanding! As a total novice to the world of AI, this course opened my eyes to thepossibilities (and associated risks and mitigations) this technology can deliver for myprofessional practice and personal development.”

Your facilitator is..
Vishal George, Founder & Chief Behavioural Scientist at Behavioural by Design
I run a research and training consultancy—expanding the human mind with AI and behavioural science. I’ve trained over 500 people in New Zealand and around the world from CEOs and leadership, policy, research, design and marketing teams. A few examples of what my work involves: (1) Building capability across ASB Bank to become comfortable and confident in applying behavioural science at scale; (2) Conducting experiments with EECA in New Zealand motivating businesses to reduce their carbon footprint and; (3) Equipping a technology start-up with behavioural design frameworks to enhance safety of truck drivers. In my past life, as Head of Behavioural Science at Ogilvy New Zealand, I researched behavioural insights for NZ Police, Energy Efficiency & Conservation Authority, Auckland Council, Briscoes, Rebel Sport, Public Health England (UK), American Express (UK), Intercontinental Hotel Group (Europe), Westminster Council (UK), Adobe (USA) and Starbucks (USA).
Website – www.behaviouralbydesign.com

Effective PR Research, Measurement & Evaluation
2024-06-06 09:00 - 2024-06-07 12:00 | Online

First Tuesday - Pub Quiz
2024-06-04 17:30 - 18:30 | Birdcage Tavern: 133 Franklin Road, Freemans Bay, Auckland, 1011

2024 PRINZ Awards Gala Dinner - Tickets Closed
2024-05-29 18:30 - 23:30 | Grand Millenium Hotel, 71 Mayoral Drive, Cnr Vincent Street,, Auckland, 1010, New Zealand

Fellows and Life Member's Dinner
2024-05-28 18:00 | 374 Karangahape Road, Auckland CBD, Auckland 1010

Working Well with Local Media - Tauranga PRINZ Panel Event
2024-05-24 08:00 - 09:00 | Ground Level/247 Cameron Road, Tauranga 3140

Strategy & Problem Solving Master Class
2024-05-21 09:00 - 2024-05-23 12:00 | Online

Wellington Social Resilience Event
2024-05-16 17:15 - 23:00 | Exhibitions, Gallery of Fine Art on 32 Brandon Street, Wellington

Public Relations Strategy & Evaluation
2024-05-13 09:30 - 2024-05-16 12:00 | Online

Hope, Resignation or Relief - A High-Profile Panel Discussion on the best ways forward for NZ's Fourth Estate (Hybrid Event)
2024-05-09 17:30 - 19:30 | Room C, EMA, Building/145 Khyber Pass Road, Grafton, Auckland 1023

Developing Persuasive Presentations
2024-05-07 09:30 - 2024-05-08 12:00 | Online

Communications and Governance
2024-05-03 10:00 - 12:00 | Online

Auckland First Thursdays
2024-05-02 17:30 - 23:30, 2024-03-07 17:30 - 19:00 | Hotel Ponsonby, 1 Saint Marys Road, St Marys Bay, Auckland 1011

Advancing Digital Strategies in the Age of AI
2024-04-22 09:30 - 2024-04-23 12:00 | Online

Public Relations Strategy and Evaluation
2024-04-15 09:30 - 2024-04-18 12:00 | Online

Media Training for PR & Communications Professionals with Mary Lambie - SOLD OUT
2024-04-11 09:00 - 13:00 | TVNZ – Cnr Victoria St West, 100 Victoria Street West, Auckland Central, Auckland, New Zealand

First Thursdays
2024-04-04 17:30 | Hotel Ponsonby, 1 Saint Marys Road, St Marys Bay, Auckland 1011

Employee Engagement Learning Lunch
2024-03-26 12:10 - 13:10 | 1.3 Kākāriki, Level 1 The Aurora Centre 56 – 66 The Terrace Wellington

How to Unleash AI in PR - A game changer event - sponsored by Robert Walters (SOLD OUT)
2024-03-14 17:30 - 19:30 | Robert Walters Offices Auckland, Level 9, PWC Tower, 15 Customs St, Auckland, 1010, New Zealand

Rewiring for Resilience
2024-03-14 12:00 - 13:00

Waikato Coffee Catch-up
2024-03-07 07:30 - 09:00 | Joe’s Garage, 6 Bryce Street, Hamilton Central

Working Well with the News Media - Taranaki PRINZ Panel Event
2024-02-29 17:30 - 19:30 | The Most FM Radio Station, 27 Liardet St, New Plymouth

Demystifying Google Analytics 4 (GA4)
2024-02-27 09:30 - 11:30 | Online

The Future of PR - Hybrid Expert Panel Event
2024-02-22 17:30 - 19:30 | ANZ 23 Albert Street, Auckland CBD, Auckland 1010

PRINZ Rotorua PR & Communications Networking Event
2024-02-21 16:30 - 18:00 | The Shine Collective 1123 Pukuatua St Rotorua

PRINZ Tauranga PR & Communications Networking Event
2024-02-20 17:30 - 19:00 | Aurecon Office, 247 Cameron Rd, Tauranga

Introduction to Public Relations
2024-02-19 09:30 - 2024-02-22 12:00 | Online

It's not a dirty little secret - it's Central Networking Drinks!
2024-02-15 17:00 - 20:00 | Dirty Little Secret Rooftop Bar, 54 Taranaki St, Wellington

Shotgun Blast from the Deep
2024-02-13 16:30 - 18:00 | NIWA, Gate 10 Silverdale Road Hillcrest, Parking lot 135C Silverdale Road, Hillcrest, Hamilton
