BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20230401T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20230923T140000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20240406T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20240928T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20231116T173000 DTEND;TZID=Pacific/Auckland:20231116T193000 DTSTAMP:20260620T060111 CREATED:20231030T033828Z LAST-MODIFIED:20231113T003655Z UID:35685-1700155800-1700163000@prinz.org.nz SUMMARY:How to secure a PR seat at the Executive table - SOLD OUT DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/how-to-secure-a-pr-seat-at-the-executive-table/ LOCATION:The Front Room\, Spark NZ\, 167 Victoria Street West ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/10/Untitled-design-3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20231129T120000 DTEND;TZID=Pacific/Auckland:20231129T123000 DTSTAMP:20260620T060112 CREATED:20231105T231629Z LAST-MODIFIED:20231127T235317Z UID:35867-1701259200-1701261000@prinz.org.nz SUMMARY:PRINZ Special General Meeting DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/prinz-special-general-meeting/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/11/Special-General-Meeting-Banner-3.png LOCATION:https://prinz.org.nz/event/prinz-special-general-meeting/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20231130T173000 DTEND;TZID=Pacific/Auckland:20231130T193000 DTSTAMP:20260620T060112 CREATED:20231010T012302Z LAST-MODIFIED:20231011T032205Z UID:35264-1701365400-1701372600@prinz.org.nz SUMMARY:PRINZ Southern’s End of Year Celebration DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/prinz-southerns-end-of-year-celebration/ LOCATION:Dux Central 144 Lichfield Street\, Christchurch Central City\, Christchurch 8011 ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/10/Diversity-Works-Banner-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20231205T093000 DTEND;TZID=Pacific/Auckland:20231207T120000 DTSTAMP:20260620T060112 CREATED:20230615T203034Z LAST-MODIFIED:20231204T035555Z UID:32654-1701768600-1701950400@prinz.org.nz SUMMARY:Transforming Internal Communication in the Age of AI DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/transforming-internal-communication-in-the-age-of-ai/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/08/PRKH-Transforming-Internal-Communication-course-graphic-data-heads.jpg-Catherine-Arrow-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20231212T160000 DTEND;TZID=Pacific/Auckland:20231212T200000 DTSTAMP:20260620T060112 CREATED:20231123T210758Z LAST-MODIFIED:20231123T210758Z UID:36151-1702396800-1702411200@prinz.org.nz SUMMARY:Waikato Christmas Drinks DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/waikato-christmas-drinks/ LOCATION:Mr Pickles Bar & Eatery\, 298 Victoria Street\, Hamilton Central\, Hamilton\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/11/Winning-in-One-FL-webinar-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240123T093000 DTEND;TZID=Pacific/Auckland:20240125T120000 DTSTAMP:20260620T060112 CREATED:20231120T015316Z LAST-MODIFIED:20231126T235248Z UID:36043-1706002200-1706184000@prinz.org.nz SUMMARY:PR Horizons DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/pr-horizons/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/11/PR-Horizons-course-cover-for-PRINZ-use-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240201T093000 DTEND;TZID=Pacific/Auckland:20240201T120000 DTSTAMP:20260620T060112 CREATED:20231129T001526Z LAST-MODIFIED:20240130T232623Z UID:36234-1706779800-1706788800@prinz.org.nz SUMMARY:Ethics\, Risk and Reputation in the Age of AI DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/ethics-risk-and-reputation-in-the-age-of-ai-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/11/AI-Ethics-cover-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240213T163000 DTEND;TZID=Pacific/Auckland:20240213T180000 DTSTAMP:20260620T060112 CREATED:20231010T223212Z LAST-MODIFIED:20240211T235052Z UID:35339-1707841800-1707847200@prinz.org.nz SUMMARY:Shotgun Blast from the Deep DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/shotgun-blast-from-the-deep/ LOCATION:NIWA\, Gate 10 Silverdale Road Hillcrest\, Parking lot 135C Silverdale Road\, Hillcrest\, Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/10/PRINZ-333-scaled-e1696977235394.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240215T170000 DTEND;TZID=Pacific/Auckland:20240215T200000 DTSTAMP:20260620T060112 CREATED:20240126T002251Z LAST-MODIFIED:20240126T002251Z UID:37171-1708016400-1708027200@prinz.org.nz SUMMARY:It's not a dirty little secret - it's Central Networking Drinks! DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/its-not-a-dirty-little-secret-its-central-networking-drinks/ LOCATION:Dirty Little Secret Rooftop Bar\, 54 Taranaki St\, Wellington ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/01/dirty-little-secrets.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240219T093000 DTEND;TZID=Pacific/Auckland:20240222T120000 DTSTAMP:20260620T060112 CREATED:20231129T010815Z LAST-MODIFIED:20231129T010815Z UID:36253-1708335000-1708603200@prinz.org.nz SUMMARY:Introduction to Public Relations DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/introduction-to-public-relations-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/11/Intro-to-PR-Cover-People-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240220T173000 DTEND;TZID=Pacific/Auckland:20240220T190000 DTSTAMP:20260620T060112 CREATED:20240130T020123Z LAST-MODIFIED:20240219T011210Z UID:37193-1708450200-1708455600@prinz.org.nz SUMMARY:PRINZ Tauranga PR & Communications Networking Event DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/prinz-tauranga-comms-catch-up/ LOCATION:Aurecon Office\, 247 Cameron Rd\, Tauranga ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/01/PR-18.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240221T163000 DTEND;TZID=Pacific/Auckland:20240221T180000 DTSTAMP:20260620T060112 CREATED:20240130T015908Z LAST-MODIFIED:20240220T221347Z UID:37187-1708533000-1708538400@prinz.org.nz SUMMARY:PRINZ Rotorua PR & Communications Networking Event DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/prinz-rotorua-comms-catch-up/ LOCATION:The Shine Collective 1123 Pukuatua St Rotorua ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/01/Screenshot-2024-02-21-111149.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240222T173000 DTEND;TZID=Pacific/Auckland:20240222T193000 DTSTAMP:20260620T060112 CREATED:20240124T234242Z LAST-MODIFIED:20241111T024851Z UID:36901-1708623000-1708630200@prinz.org.nz SUMMARY:The Future of PR - Hybrid Expert Panel Event DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/the-future-of-pr-hybrid-expert-panel-event/ LOCATION:ANZ 23 Albert Street\, Auckland CBD\, Auckland 1010 ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/01/U9520-e1463029495996.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240227T093000 DTEND;TZID=Pacific/Auckland:20240227T113000 DTSTAMP:20260620T060112 CREATED:20240109T014521Z LAST-MODIFIED:20240109T212334Z UID:36651-1709026200-1709033400@prinz.org.nz SUMMARY:Demystifying Google Analytics 4 (GA4) DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/demystifying-google-analytics-4-ga4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-13.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240229T173000 DTEND;TZID=Pacific/Auckland:20240229T193000 DTSTAMP:20260620T060112 CREATED:20240124T002737Z LAST-MODIFIED:20240124T002859Z UID:37040-1709227800-1709235000@prinz.org.nz SUMMARY:Working Well with the News Media - Taranaki PRINZ Panel Event DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/working-well-with-the-news-media-taranaki-prinz-panel-event/ LOCATION:The Most FM Radio Station\, 27 Liardet St\, New Plymouth ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/01/Te-Rewa-Rewa-Bridge-New-Plymouth.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240307T073000 DTEND;TZID=Pacific/Auckland:20240307T090000 DTSTAMP:20260620T060112 CREATED:20240214T222014Z LAST-MODIFIED:20240229T212210Z UID:37716-1709796600-1709802000@prinz.org.nz SUMMARY:Waikato Coffee Catch-up DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/waikato-coffee-catch-up/ LOCATION:Joe’s Garage\, 6 Bryce Street\, Hamilton Central ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/01/nathan-dumlao-r-KfktlyBL0-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240307T173000 DTEND;TZID=Pacific/Auckland:20240307T190000 DTSTAMP:20260620T060112 CREATED:20240223T002025Z LAST-MODIFIED:20240223T002214Z UID:37960-1709832600-1709838000@prinz.org.nz SUMMARY:Auckland First Thursdays DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/auckland-first-thursdays/ LOCATION:Hotel Ponsonby\, 1 Saint Marys Road\, St Marys Bay\, Auckland 1011 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/02/First-Thursdays-graphic.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240314T120000 DTEND;TZID=Pacific/Auckland:20240314T130000 DTSTAMP:20260620T060112 CREATED:20240214T223209Z LAST-MODIFIED:20240312T215036Z UID:37706-1710417600-1710421200@prinz.org.nz SUMMARY:Rewiring for Resilience DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/rewiring-for-resilience/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/02/PR-20.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240314T173000 DTEND;TZID=Pacific/Auckland:20240314T193000 DTSTAMP:20260620T060112 CREATED:20231205T031234Z LAST-MODIFIED:20240308T021815Z UID:36323-1710437400-1710444600@prinz.org.nz SUMMARY:How to Unleash AI in PR - A game changer event - sponsored by Robert Walters (SOLD OUT) DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/how-to-unleash-ai-in-pr-a-game-changer-event-sponsored-by-robert-walters/ LOCATION:Robert Walters Offices Auckland\, Level 9\, PWC Tower\, 15 Customs St\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-5.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240326T121000 DTEND;TZID=Pacific/Auckland:20240326T131000 DTSTAMP:20260620T060112 CREATED:20240313T211326Z LAST-MODIFIED:20240325T010801Z UID:38473-1711455000-1711458600@prinz.org.nz SUMMARY:Employee Engagement Learning Lunch DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/employment-engagement-learning-lunch/ LOCATION:1.3 Kākāriki\, Level 1 The Aurora Centre 56 – 66 The Terrace Wellington ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240404T173000 DTEND;TZID=Pacific/Auckland:20240404T173000 DTSTAMP:20260620T060112 CREATED:20240327T211518Z LAST-MODIFIED:20240327T211930Z UID:38850-1712251800-1712251800@prinz.org.nz SUMMARY:First Thursdays DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/first-thursdays/ LOCATION:Hotel Ponsonby\, 1 Saint Marys Road\, St Marys Bay\, Auckland 1011 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/02/First-Thursdays-graphic.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240411T090000 DTEND;TZID=Pacific/Auckland:20240411T130000 DTSTAMP:20260620T060112 CREATED:20231122T001658Z LAST-MODIFIED:20240402T003945Z UID:36075-1712826000-1712840400@prinz.org.nz SUMMARY:Media Training for PR & Communications Professionals with Mary Lambie - SOLD OUT DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/media-training-for-pr-communications-professionals-with-mary-lambie/ LOCATION:TVNZ – Cnr Victoria St West\, 100 Victoria Street West\, Auckland Central\, Auckland\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/11/image00169-1024x683-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240415T093000 DTEND;TZID=Pacific/Auckland:20240418T120000 DTSTAMP:20260620T060112 CREATED:20231218T032303Z LAST-MODIFIED:20240409T014448Z UID:36569-1713173400-1713441600@prinz.org.nz SUMMARY:Public Relations Strategy and Evaluation DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240422T093000 DTEND;TZID=Pacific/Auckland:20240423T120000 DTSTAMP:20260620T060112 CREATED:20231218T025209Z LAST-MODIFIED:20240415T013043Z UID:36556-1713778200-1713873600@prinz.org.nz SUMMARY:Advancing Digital Strategies in the Age of AI DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/advancing-digital-strategies-in-the-age-of-ai/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/Advancing-Digital-Strategy-image-option-one-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240502T173000 DTEND;TZID=Pacific/Auckland:20240502T233000 DTSTAMP:20260620T060112 CREATED:20240422T234331Z LAST-MODIFIED:20240423T012636Z UID:39378-1714671000-1714692600@prinz.org.nz SUMMARY:Auckland First Thursdays DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/auckland-first-thursdays-2/ LOCATION:Hotel Ponsonby\, 1 Saint Marys Road\, St Marys Bay\, Auckland 1011 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/02/First-Thursdays-graphic.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240503T100000 DTEND;TZID=Pacific/Auckland:20240503T120000 DTSTAMP:20260620T060112 CREATED:20231212T054616Z LAST-MODIFIED:20240429T044657Z UID:36441-1714730400-1714737600@prinz.org.nz SUMMARY:Communications and Governance DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/communications-and-governance/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-12.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240507T093000 DTEND;TZID=Pacific/Auckland:20240508T120000 DTSTAMP:20260620T060112 CREATED:20240121T211739Z LAST-MODIFIED:20240327T215713Z UID:36882-1715074200-1715169600@prinz.org.nz SUMMARY:Developing Persuasive Presentations DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/developing-persuasive-presentations/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/01/PR-14.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240509T173000 DTEND;TZID=Pacific/Auckland:20240509T193000 DTSTAMP:20260620T060112 CREATED:20240315T011104Z LAST-MODIFIED:20240521T041932Z UID:38514-1715275800-1715283000@prinz.org.nz SUMMARY:Hope\, Resignation or Relief - A High-Profile Panel Discussion on the best ways forward for NZ's Fourth Estate (Hybrid Event) DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/hope-resignation-or-relief-a-high-profile-panel-discussion-on-the-best-ways-forward-for-nzs-fourth-estate-hybrid/ LOCATION:Room C\, EMA\, Building/145 Khyber Pass Road\, Grafton\, Auckland 1023 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240513T093000 DTEND;TZID=Pacific/Auckland:20240516T120000 DTSTAMP:20260620T060112 CREATED:20231218T034929Z LAST-MODIFIED:20240501T041422Z UID:36587-1715592600-1715860800@prinz.org.nz SUMMARY:Public Relations Strategy & Evaluation DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/public-relations-strategy-evaluation-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240516T171500 DTEND;TZID=Pacific/Auckland:20240516T230000 DTSTAMP:20260620T060112 CREATED:20240424T013155Z LAST-MODIFIED:20240429T000145Z UID:39477-1715879700-1715900400@prinz.org.nz SUMMARY:Wellington Social Resilience Event DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/wellington-social-resilience-event/ LOCATION:Exhibitions\, Gallery of Fine Art on 32 Brandon Street\, Wellington ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/04/Gallery-shot-scaled-1.jpg END:VEVENT END:VCALENDAR