BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20240406T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20240928T140000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20250405T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20250927T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250501T173000 DTEND;TZID=Pacific/Auckland:20250501T190000 DTSTAMP:20260620T011959 CREATED:20250423T001605Z LAST-MODIFIED:20250423T001605Z UID:48618-1746120600-1746126000@prinz.org.nz SUMMARY:Auckland First Thursdays DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/auckland-first-thursdays-9/ LOCATION:Queens Rooftop\, Level 21/1 Queen Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/09/Nelson-Event-banner-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250430T171500 DTEND;TZID=Pacific/Auckland:20250430T193000 DTSTAMP:20260620T012000 CREATED:20250408T023942Z LAST-MODIFIED:20250428T234723Z UID:48176-1746033300-1746041400@prinz.org.nz SUMMARY:The Creative Edge: How to use creativity to power your communications DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/the-creative-edge-how-to-use-creativity-to-power-your-communications/ LOCATION:Rutherford House\, Victoria University of Wellington\, Pipitea Campus\, 33 Bunny Street\, Wellington\, 6011 ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2025/04/commcreate-1-scaled.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250408T093000 DTEND;TZID=Pacific/Auckland:20250408T120000 DTSTAMP:20260620T012000 CREATED:20241204T015953Z LAST-MODIFIED:20250327T194353Z UID:45666-1744104600-1744113600@prinz.org.nz SUMMARY:SOLD OUT Press Release Writing and Media Pitching: Tips from a former newspaper editor on getting your story into the media DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/press-release-writing-and-media-pitching-tips-from-a-former-newspaper-editor-on-getting-your-story-into-the-media/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/12/megaphone.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250403T173000 DTEND;TZID=Pacific/Auckland:20250403T190000 DTSTAMP:20260620T012000 CREATED:20250325T222824Z LAST-MODIFIED:20250325T222824Z UID:47826-1743701400-1743706800@prinz.org.nz SUMMARY:Auckland First Thursdays DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/auckland-first-thursdays-8/ LOCATION:Queens Rooftop\, Level 21/1 Queen Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/09/Nelson-Event-banner-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250403T170000 DTEND;TZID=Pacific/Auckland:20250403T183000 DTSTAMP:20260620T012000 CREATED:20250328T002839Z LAST-MODIFIED:20250328T002839Z UID:47901-1743699600-1743705000@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/tauranga-first-thursdays-6/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250403T120000 DTEND;TZID=Pacific/Auckland:20250403T130000 DTSTAMP:20260620T012000 CREATED:20250306T024716Z LAST-MODIFIED:20250402T212835Z UID:47370-1743681600-1743685200@prinz.org.nz SUMMARY:Webinar: Finding your way in a rapidly changing job market DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/webinar-finding-your-way-in-a-rapidly-changing-job-market/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/03/Lifelong_learning_limits.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250402T093000 DTEND;TZID=Pacific/Auckland:20250402T120000 DTSTAMP:20260620T012000 CREATED:20250212T033738Z LAST-MODIFIED:20250327T034011Z UID:46870-1743586200-1743595200@prinz.org.nz SUMMARY:SOLD OUT - Hands On With AI DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/hands-on-with-ai-2/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/PRKH-Hands-on-White-Phone-e1742172373898.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250325T073000 DTEND;TZID=Pacific/Auckland:20250325T093000 DTSTAMP:20260620T012000 CREATED:20250306T002234Z LAST-MODIFIED:20250311T021436Z UID:47348-1742887800-1742895000@prinz.org.nz SUMMARY:The Trust Equation: Agency Leader Breakfast DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/the-trust-equation-agency-leader-breakfast/ LOCATION:GRC Partners + Porter Novelli Offices\, 100 College Hill\, Auckland\, Ponsonby\, 1011\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/03/The_Trust_Equation_in_Practice.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250325T073000 DTEND;TZID=Pacific/Auckland:20250325T083000 DTSTAMP:20260620T012000 CREATED:20250310T031648Z LAST-MODIFIED:20250310T031959Z UID:47438-1742887800-1742891400@prinz.org.nz SUMMARY:Christchurch Event: Learn from a PRINZ Fellow DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/learn-from-a-prinz-fellow-2/ LOCATION:Black Betty Cafe\, 165 Madras Street\, Christchurch\, 8011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/03/2025-banners-16.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250320T171500 DTEND;TZID=Pacific/Auckland:20250320T191500 DTSTAMP:20260620T012000 CREATED:20250228T024138Z LAST-MODIFIED:20250228T024627Z UID:47242-1742490900-1742498100@prinz.org.nz SUMMARY:Thursday Thirst Quencher in Taranaki DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/thursday-thirst-quencher-in-taranaki/ LOCATION:The Hour Glass\, 49 Liardet St\, New Plymouth\, 4310\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/02/2025-banners-14.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250318T093000 DTEND;TZID=Pacific/Auckland:20250318T120000 DTSTAMP:20260620T012000 CREATED:20241122T015157Z LAST-MODIFIED:20250314T015121Z UID:45229-1742290200-1742299200@prinz.org.nz SUMMARY:Data-Driven Storytelling DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/data-driven-storytelling/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250314T093000 DTEND;TZID=Pacific/Auckland:20250321T120000 DTSTAMP:20260620T012000 CREATED:20241126T033846Z LAST-MODIFIED:20250106T220520Z UID:45484-1741944600-1742558400@prinz.org.nz SUMMARY:Engaging Māori and Diverse Communities DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/engagingmaorianddiversecommunities/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Nelson-Event-banner-31.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250313T073000 DTEND;TZID=Pacific/Auckland:20250313T083000 DTSTAMP:20260620T012000 CREATED:20250224T002235Z LAST-MODIFIED:20250224T002426Z UID:47097-1741851000-1741854600@prinz.org.nz SUMMARY:Waikato Communicators Breakfast Mixer DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/waikato-communicators-breakfast-mixer/ LOCATION:Sentinel Cafe\, 586 Victoria Street\, Hamilton\, 3204\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/thriday-03ve_4Ug0Ow-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250311T093000 DTEND;TZID=Pacific/Auckland:20250311T160000 DTSTAMP:20260620T012000 CREATED:20241114T030621Z LAST-MODIFIED:20250107T211222Z UID:44956-1741685400-1741708800@prinz.org.nz SUMMARY:Issues and Crisis Management DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/issues-and-crisis-management-6/ LOCATION:EMA\, 145 Khyber Pass Road\, Grafton\, Auckland ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/10/Untitled-design-4-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250306T170000 DTEND;TZID=Pacific/Auckland:20250306T190000 DTSTAMP:20260620T012000 CREATED:20250224T231442Z LAST-MODIFIED:20250305T003918Z UID:47132-1741280400-1741287600@prinz.org.nz SUMMARY:Auckland First Thursdays DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/auckland-first-thursdays-7/ LOCATION:Queens Rooftop\, Level 21/1 Queen Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/09/Nelson-Event-banner-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250306T170000 DTEND;TZID=Pacific/Auckland:20250306T190000 DTSTAMP:20260620T012000 CREATED:20250205T031114Z LAST-MODIFIED:20250319T220526Z UID:46742-1741280400-1741287600@prinz.org.nz SUMMARY:Your Comms Career Path and How to Stand Out Within It DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/your-comms-career-path-and-how-to-stand-out-within-it-2/ LOCATION:Momentum Consulting Wellington\, 8/40 Mercer Street\, Wellington\, 6011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/02/2024-banners-1-1-e1738725064261.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250306T170000 DTEND;TZID=Pacific/Auckland:20250306T183000 DTSTAMP:20260620T012000 CREATED:20250217T003844Z LAST-MODIFIED:20250305T003617Z UID:46981-1741280400-1741285800@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/tauranga-first-thursdays-5/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250227T173000 DTEND;TZID=Pacific/Auckland:20250227T193000 DTSTAMP:20260620T012000 CREATED:20241121T034033Z LAST-MODIFIED:20260116T030611Z UID:44980-1740677400-1740684600@prinz.org.nz SUMMARY:State of the Sector 2025 DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/state-of-the-sector-2025/ LOCATION:ANZ 23 Albert Street\, Auckland CBD\, Auckland 1010 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Nelson-Event-banner-25.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250218T093000 DTEND;TZID=Pacific/Auckland:20250225T120000 DTSTAMP:20260620T012000 CREATED:20241112T030420Z LAST-MODIFIED:20250107T203207Z UID:44672-1739871000-1740484800@prinz.org.nz SUMMARY:Telling Our Stories Well DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/telling-our-stories-well-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-6.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250213T173000 DTEND;TZID=Pacific/Auckland:20250213T193000 DTSTAMP:20260620T012000 CREATED:20250114T031229Z LAST-MODIFIED:20250114T031229Z UID:46130-1739467800-1739475000@prinz.org.nz SUMMARY:PRINZ Southern Summer Drinks DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/prinz-southern-summer-drinks/ LOCATION:The Montreal Bar at Hotel Montreal\, 363 Montreal Street\, Christchurch\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/01/2025-banners-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250204T093000 DTEND;TZID=Pacific/Auckland:20250204T120000 DTSTAMP:20260620T012000 CREATED:20240911T015514Z LAST-MODIFIED:20240918T004557Z UID:43680-1738661400-1738670400@prinz.org.nz SUMMARY:Ethics\, Risk and Reputation in the Age of AI DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/ethics-risk-and-reputation-in-the-age-of-ai-3/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/11/AI-Ethics-cover-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250128T093000 DTEND;TZID=Pacific/Auckland:20250130T120000 DTSTAMP:20260620T012000 CREATED:20240911T013047Z LAST-MODIFIED:20250122T031258Z UID:43664-1738056600-1738238400@prinz.org.nz SUMMARY:PR Horizons DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/pr-horizons-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/11/PR-Horizons-course-cover-for-PRINZ-use-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241212T120000 DTEND;TZID=Pacific/Auckland:20241212T133000 DTSTAMP:20260620T012000 CREATED:20240821T034903Z LAST-MODIFIED:20241208T205235Z UID:42239-1734004800-1734010200@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission Webinar Series : Acumen DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-webinar-series-acumen/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/07/240529_PRINZ-187-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241205T170000 DTEND;TZID=Pacific/Auckland:20241205T183000 DTSTAMP:20260620T012000 CREATED:20241111T035748Z LAST-MODIFIED:20241111T035748Z UID:44997-1733418000-1733423400@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/tauranga-first-thursdays-4/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Nelson-Event-banner-17.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241205T120000 DTEND;TZID=Pacific/Auckland:20241205T133000 DTSTAMP:20260620T012000 CREATED:20240807T033942Z LAST-MODIFIED:20240808T035717Z UID:42799-1733400000-1733405400@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission Webinar Series: Mango Communications DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-webinar-series-mango-communications/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/08/240529_PRINZ-286-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241203T170000 DTEND;TZID=Pacific/Auckland:20241203T190000 DTSTAMP:20260620T012000 CREATED:20241119T200830Z LAST-MODIFIED:20241119T201116Z UID:45267-1733245200-1733252400@prinz.org.nz SUMMARY:Wellington Christmas Connector DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/wellington-christmas-connector/ LOCATION:Foxglove\, 33 Queens Wharf\, Wellington\, 6011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Nelson-Event-banner-21.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241129T083000 DTEND;TZID=Pacific/Auckland:20241129T103000 DTSTAMP:20260620T012000 CREATED:20241016T235612Z LAST-MODIFIED:20250910T223941Z UID:44401-1732869000-1732876200@prinz.org.nz SUMMARY:Introduction to Mastering Tough Conversations and Effective Feedback DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/introduction-to-mastering-tough-conversations-and-effective-feedback/ LOCATION:Pead\, Imperial Building\, Level 2\, 44 Queen Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2024/10/mastering-tough-convo-e1728612719152.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241128T173000 DTEND;TZID=Pacific/Auckland:20241128T193000 DTSTAMP:20260620T012000 CREATED:20241113T220009Z LAST-MODIFIED:20241113T230127Z UID:45130-1732815000-1732822200@prinz.org.nz SUMMARY:Celebrate the Season with PRINZ Southern DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/celebrate-the-season-with-prinz-southern/ LOCATION:No. 4 Bar and Restaurant\, 4 Mansfield Avenue\, St Albans\, Christchurch\, 8014\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Nelson-Event-banner-19.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241128T173000 DTEND;TZID=Pacific/Auckland:20241128T190000 DTSTAMP:20260620T012000 CREATED:20241023T024840Z LAST-MODIFIED:20241101T041527Z UID:44627-1732815000-1732820400@prinz.org.nz SUMMARY:Auckland Last Thursdays DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/auckland-first-thursdays-6/ LOCATION:Queens Rooftop\, Level 21/1 Queen Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/10/Nelson-Event-banner.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241128T163000 DTEND;TZID=Pacific/Auckland:20241128T183000 DTSTAMP:20260620T012000 CREATED:20241104T034501Z LAST-MODIFIED:20241104T034827Z UID:44875-1732811400-1732818600@prinz.org.nz SUMMARY:Waikato Christmas Catch up DESCRIPTION:8th - 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/waikato-christmas-catch-up/ LOCATION:Hāpi Bar\, 401 Grey Street\, Hamilton\, Hamilton East\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Nelson-Event-banner-16.png END:VEVENT END:VCALENDAR