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DTSTART;TZID=Pacific/Auckland:20260818T090000
DTEND;TZID=Pacific/Auckland:20260825T120000
DTSTAMP:20260730T012456
CREATED:20260622T040513Z
LAST-MODIFIED:20260622T040513Z
UID:57329-1787043600-1787659200@prinz.org.nz
SUMMARY:AI Playbook for Behaviour Change
DESCRIPTION:9th November 2022 @ 10.00am - 1.00pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Presenter details..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change-3/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/07/Thinking-Fast-Wise-with-AI-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260827T173000
DTEND;TZID=Pacific/Auckland:20260827T193000
DTSTAMP:20260730T012456
CREATED:20260729T041911Z
LAST-MODIFIED:20260729T041916Z
UID:58328-1787851800-1787859000@prinz.org.nz
SUMMARY:PRINZ Southern Catch Up at Hotel Montreal
DESCRIPTION:9th November 2022 @ 10.00am - 1.00pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Presenter details..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/prinz-southern-catch-up-at-hotel-montreal/
LOCATION:The Montreal Bar at Hotel Montreal\, 363 Montreal Street\, Christchurch\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-78.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260901T093000
DTEND;TZID=Pacific/Auckland:20260908T123000
DTSTAMP:20260730T012456
CREATED:20260629T043519Z
LAST-MODIFIED:20260629T221734Z
UID:57495-1788255000-1788870600@prinz.org.nz
SUMMARY:From Specialist to Strategic Leader
DESCRIPTION:9th November 2022 @ 10.00am - 1.00pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Presenter details..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/from-specialist-to-strategic-leader/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/06/TN_Proof_Banner_PRINZ_SpecialistToStrategicLeader.png-Specialist-to-Strategic-Leader-1702-x-630-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260903T090000
DTEND;TZID=Pacific/Auckland:20260904T120000
DTSTAMP:20260730T012456
CREATED:20260622T045558Z
LAST-MODIFIED:20260624T024007Z
UID:57349-1788426000-1788523200@prinz.org.nz
SUMMARY:Effective PR Research\, Measurement and Evaluation
DESCRIPTION:9th November 2022 @ 10.00am - 1.00pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Presenter details..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/effective-pr-research-measurement-and-evaluation/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/06/PR-research-measure-evaluate.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260908T093000
DTEND;TZID=Pacific/Auckland:20260910T120000
DTSTAMP:20260730T012456
CREATED:20260302T002530Z
LAST-MODIFIED:20260508T050443Z
UID:54974-1788859800-1789041600@prinz.org.nz
SUMMARY:Introduction to Public Relations
DESCRIPTION:9th November 2022 @ 10.00am - 1.00pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Presenter details..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/introduction-to-public-relations-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Intro-to-PR-Cover-People-Catherine-Arrow-e1772399595717.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260909T090000
DTEND;TZID=Pacific/Auckland:20260916T120000
DTSTAMP:20260730T012456
CREATED:20260617T052105Z
LAST-MODIFIED:20260713T030804Z
UID:57275-1788944400-1789560000@prinz.org.nz
SUMMARY:The Inside Scoop: Strategic Internal Comms for Your Organisation
DESCRIPTION:9th November 2022 @ 10.00am - 1.00pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Presenter details..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/the-inside-scoop-strategic-internal-comms-for-your-organisation-2/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-47.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260923T093000
DTEND;TZID=Pacific/Auckland:20260924T123000
DTSTAMP:20260730T012456
CREATED:20260309T012034Z
LAST-MODIFIED:20260618T215621Z
UID:55082-1790155800-1790253000@prinz.org.nz
SUMMARY:Critical Thinking in the Age of AI
DESCRIPTION:9th November 2022 @ 10.00am - 1.00pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Presenter details..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/critical-thinking-in-the-age-of-ai/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/prinz-header-06.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260924T093000
DTEND;TZID=Pacific/Auckland:20260924T120000
DTSTAMP:20260730T012456
CREATED:20260713T041519Z
LAST-MODIFIED:20260713T043951Z
UID:57808-1790242200-1790251200@prinz.org.nz
SUMMARY:Mastering AI in PR - Applied AI for Practitioners
DESCRIPTION:9th November 2022 @ 10.00am - 1.00pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Presenter details..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/mastering-ai-in-pr-applied-ai-for-practitioners/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/PRKH-Hands-on-White-Phone-e1742172373898.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261006T093000
DTEND;TZID=Pacific/Auckland:20261013T123000
DTSTAMP:20260730T012456
CREATED:20260625T030637Z
LAST-MODIFIED:20260625T030730Z
UID:57409-1791279000-1791894600@prinz.org.nz
SUMMARY:Data-Driven Storytelling
DESCRIPTION:9th November 2022 @ 10.00am - 1.00pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Presenter details..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/data-driven-storytelling-5/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261019T093000
DTEND;TZID=Pacific/Auckland:20261022T120000
DTSTAMP:20260730T012456
CREATED:20260625T033711Z
LAST-MODIFIED:20260625T035351Z
UID:57417-1792402200-1792670400@prinz.org.nz
SUMMARY:Public Relations Strategy and Evaluation
DESCRIPTION:9th November 2022 @ 10.00am - 1.00pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Presenter details..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png
END:VEVENT
END:VCALENDAR