PRINZ - Public Relations Institute of New Zealand

PRINZ Awards Gold Winner: Mango and ‘Emerson's Tiny Pub’
2021-09-14 12:00 - 13:00 (Pacific/Auckland) | https://prinz.org.nz/event/prinz-awards-gold-winner-mango-and-emersons-tiny-pub/
9th November 2022 @ 10.00am - 1.00pm

OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation, visibility and trust. What’s more, Digital PR provides practitioners with the ability to create real, measurable results beyond traditional media column inches, sentiment and social media vanity metrics and show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory, tools, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.

Presenter details..The course is run by Auckland-based Digital PR expert, Charlene White, who coaches PR agencies, in-house Comms teams and individuals, all over the world, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand, the UK and Middle East, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia, an accredited trainer for the Global Public Relations Institute (GIPR), the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.

Stopping the stigma. Call in the artist, and let’s do Managed Isolation the Waikato Way
2021-09-10 08:00 - 09:15

PR agency HMC’s ‘right turn’ to a social enterprise
2021-09-08 12:00 - 13:00 | https://prinz.org.nz/event/prinz-webinar-on-hmc-as-social-enterprise/

Measurement and Evaluation for Communications
2021-09-01 09:00 - 2021-09-02 11:00

Corporate Social Responsibility Reporting Masterclass
2021-08-24 09:30 - 11:00

PRINZ Awards Winner – FMG’s cyber-security campaign ‘The Big Phish’
2021-08-11 12:00 - 13:00 | https://prinz.org.nz/event/prinz-awards-winner-fmgs-cyber-security-campaign-the-big-phish/

Online Masterclass – Integrated Marketing Communications Masterclass
2021-08-10 09:30 - 12:00

Career Insights From Young Professionals
2021-08-09 17:30 - 19:00

Issues and Crisis Management
2021-08-03 09:30 - 16:00

Internal Communications 101
2021-07-28 09:30 - 16:00

Advancing Digital Strategy
2021-07-06 09:30 - 2021-07-07 12:00

2021 PRINZ Awards Gala Dinner
2021-05-28 18:00 - 23:00

Finance Disrupted: Apps, Social Media And People Power
2021-03-16 16:00 - 17:00

Social Media Strategy for PR and Communication
2020-11-11 09:30 - 16:00
