BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20260404T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20260926T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260225T093000 DTEND;TZID=Pacific/Auckland:20260225T120000 DTSTAMP:20260501T201214 CREATED:20251208T032300Z LAST-MODIFIED:20251222T093941Z UID:53542-1772011800-1772020800@prinz.org.nz SUMMARY:Making Data Work for You: Critical Thinking for Communicators DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/making-data-work-for-you-critical-thinking-for-communicators-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-39.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260226T173000 DTEND;TZID=Pacific/Auckland:20260226T193000 DTSTAMP:20260501T201215 CREATED:20260122T021645Z LAST-MODIFIED:20260225T203016Z UID:54106-1772127000-1772134200@prinz.org.nz SUMMARY:State of the Sector 2026 DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/state-of-the-sector-2026/ LOCATION:ANZ 23 Albert Street\, Auckland CBD\, Auckland 1010 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/01/2025-banners-49-e1769048188285.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260303T093000 DTEND;TZID=Pacific/Auckland:20260310T110000 DTSTAMP:20260501T201215 CREATED:20251210T201612Z LAST-MODIFIED:20251222T094104Z UID:53617-1772530200-1773140400@prinz.org.nz SUMMARY:AI Playbook for Behaviour Change DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/07/Thinking-Fast-Wise-with-AI-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260304T093000 DTEND;TZID=Pacific/Auckland:20260311T120000 DTSTAMP:20260501T201215 CREATED:20251209T233424Z LAST-MODIFIED:20251222T092750Z UID:53619-1772616600-1773230400@prinz.org.nz SUMMARY:Telling Our Stories Well DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/telling-our-stories-well-5/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-6.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260305T170000 DTEND;TZID=Pacific/Auckland:20260305T183000 DTSTAMP:20260501T201215 CREATED:20260210T221300Z LAST-MODIFIED:20260223T035049Z UID:54629-1772730000-1772735400@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/tauranga-first-thursdays-8/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260305T173000 DTEND;TZID=Pacific/Auckland:20260305T190000 DTSTAMP:20260501T201215 CREATED:20260223T034023Z LAST-MODIFIED:20260223T034023Z UID:54847-1772731800-1772737200@prinz.org.nz SUMMARY:Auckland First Thursdays DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/auckland-first-thursdays-10/ LOCATION:Sunset Bar\, Sudima Hotel\, 63-67 Nelson Street\, Auckland\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/09/Nelson-Event-banner-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260312T173000 DTEND;TZID=Pacific/Auckland:20260312T190000 DTSTAMP:20260501T201215 CREATED:20260210T013234Z LAST-MODIFIED:20260210T013234Z UID:54567-1773336600-1773342000@prinz.org.nz SUMMARY:Christchurch Event: Networking Drinks with social scientist\, Carl Davidson DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/christchurch-event-networking-drinks-with-social-scientist-carl-davidson/ LOCATION:Dux Central 144 Lichfield Street\, Christchurch Central City\, Christchurch 8011 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/02/2025-banners-55.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260317T093000 DTEND;TZID=Pacific/Auckland:20260324T123000 DTSTAMP:20260501T201215 CREATED:20251211T043505Z LAST-MODIFIED:20251222T092906Z UID:53669-1773739800-1774355400@prinz.org.nz SUMMARY:Data-Driven Storytelling DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/data-driven-storytelling-4/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260325T120000 DTEND;TZID=Pacific/Auckland:20260325T130000 DTSTAMP:20260501T201215 CREATED:20260302T034656Z LAST-MODIFIED:20260304T003515Z UID:55010-1774440000-1774443600@prinz.org.nz SUMMARY:Community Engagement: What it is and how to measure its value - Webinar DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/community-engagement-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/03/Imageof6phases_DianaWolkenCommunity-Engagement-e1772584454642.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260414T093000 DTEND;TZID=Pacific/Auckland:20260414T124500 DTSTAMP:20260501T201215 CREATED:20251217T222657Z LAST-MODIFIED:20251222T093305Z UID:53788-1776159000-1776170700@prinz.org.nz SUMMARY:Sub-editing and Proofreading - Key writing and editing tips to make your copy sing DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/sub-editing-and-proofreading-key-writing-and-editing-tips-to-make-your-copy-sing-3/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/12/edit-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260416T073000 DTEND;TZID=Pacific/Auckland:20260416T091500 DTSTAMP:20260501T201215 CREATED:20260324T045154Z LAST-MODIFIED:20260413T043218Z UID:55353-1776324600-1776330900@prinz.org.nz SUMMARY:Auckland Breakfast Event: New Zealanders love podcasts - Here's how to make it work for your organisation DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/auckland-breakfast-event-new-zealanders-love-podcasts-heres-how-to-make-it-work-for-your-organisation/ LOCATION:Hays Recruitment\, Level 36\, ANZ Centre\, 23-29 Albert Street\, Auckland\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/2025-banners.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260420T093000 DTEND;TZID=Pacific/Auckland:20260423T120000 DTSTAMP:20260501T201215 CREATED:20251218T003435Z LAST-MODIFIED:20260416T214134Z UID:53803-1776677400-1776945600@prinz.org.nz SUMMARY:Public Relations Strategy and Evaluation - SOLD OUT DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-7/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260421T120000 DTEND;TZID=Pacific/Auckland:20260421T130000 DTSTAMP:20260501T201215 CREATED:20260326T012209Z LAST-MODIFIED:20260326T012209Z UID:55421-1776772800-1776776400@prinz.org.nz SUMMARY:Unlocking Real-Time Salary Insights with LiveRem - Webinar DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/unlocking-real-time-salary-insights-with-liverem-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/03/liverem-1-e1774479532123.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260429T093000 DTEND;TZID=Pacific/Auckland:20260429T160000 DTSTAMP:20260501T201215 CREATED:20251218T010712Z LAST-MODIFIED:20260323T030523Z UID:53814-1777455000-1777478400@prinz.org.nz SUMMARY:Issues and Crisis Management DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/issues-and-crisis-management-8/ LOCATION:GRC Partners + Porter Novelli Offices\, 100 College Hill\, Auckland\, Ponsonby\, 1011\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/10/Untitled-design-4-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260430T073000 DTEND;TZID=Pacific/Auckland:20260430T090000 DTSTAMP:20260501T201215 CREATED:20260330T040931Z LAST-MODIFIED:20260330T040931Z UID:55472-1777534200-1777539600@prinz.org.nz SUMMARY:Breakfast for the brain: Critical thinking DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/breakfast-for-the-brain-critical-thinking/ LOCATION:Environment Canterbury\, 200 Tuam Street\, Christchurch\, 8011 ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/2025-banners-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260430T173000 DTEND;TZID=Pacific/Auckland:20260430T193000 DTSTAMP:20260501T201215 CREATED:20260417T050535Z LAST-MODIFIED:20260420T044057Z UID:55952-1777570200-1777577400@prinz.org.nz SUMMARY:UC Student Networking Event: The Inside Track DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/uc-student-networking-event-the-inside-track/ LOCATION:James Logie Room 613\, 20 Kirkwood Avenue\, Upper Riccarton\, Christchurch\, 8041\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/04/2025-banners-63.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260505T093000 DTEND;TZID=Pacific/Auckland:20260505T124500 DTSTAMP:20260501T201215 CREATED:20260114T215535Z LAST-MODIFIED:20260428T105512Z UID:53843-1777973400-1777985100@prinz.org.nz SUMMARY:SOLD OUT - Press Release Writing and Media Pitching: Tips from a former newspaper editor on getting your story into the media DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/press-release-writing-and-media-pitching-tips-from-a-former-newspaper-editor-on-getting-your-story-into-the-media-3/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/12/megaphone.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260507T170000 DTEND;TZID=Pacific/Auckland:20260507T183000 DTSTAMP:20260501T201215 CREATED:20260501T045628Z LAST-MODIFIED:20260501T051920Z UID:56319-1778173200-1778178600@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/tauranga-first-thursdays-9/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260513T090000 DTEND;TZID=Pacific/Auckland:20260520T120000 DTSTAMP:20260501T201215 CREATED:20260203T000920Z LAST-MODIFIED:20260324T000923Z UID:53825-1778662800-1779278400@prinz.org.nz SUMMARY:The Inside Scoop: Strategic Internal Comms for Your Organisation DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/the-inside-scoop-strategic-internal-comms-for-your-organisation/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-47.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260514T073000 DTEND;TZID=Pacific/Auckland:20260514T083000 DTSTAMP:20260501T201215 CREATED:20260401T224337Z LAST-MODIFIED:20260401T224337Z UID:55543-1778743800-1778747400@prinz.org.nz SUMMARY:From Overwhelm to Clarity: Navigating High-Pressure Environments DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/from-overwhelm-to-clarity-navigating-high-pressure-environments/ LOCATION:Auckland Council\, Auckland House\, 135 Albert Street\, Auckland\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/04/2025-banners-3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260519T093000 DTEND;TZID=Pacific/Auckland:20260521T120000 DTSTAMP:20260501T201215 CREATED:20260302T002530Z LAST-MODIFIED:20260302T002530Z UID:54974-1779183000-1779364800@prinz.org.nz SUMMARY:Introduction to Public Relations DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/introduction-to-public-relations-8/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Intro-to-PR-Cover-People-Catherine-Arrow-e1772399595717.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260603T150000 DTEND;TZID=Pacific/Auckland:20260603T170000 DTSTAMP:20260501T201215 CREATED:20260420T040810Z LAST-MODIFIED:20260420T040810Z UID:55994-1780498800-1780506000@prinz.org.nz SUMMARY:PRINZ Annual General Meeting 2026 DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/prinz-annual-general-meeting-2026/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/04/2025-banners-Presentation-4-e1776657428584.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260604T080000 DTEND;TZID=Pacific/Auckland:20260604T170000 DTSTAMP:20260501T201215 CREATED:20260412T220914Z LAST-MODIFIED:20260428T232630Z UID:55703-1780560000-1780592400@prinz.org.nz SUMMARY:PRINZ Conference 2026: Meet the Future DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/prinz-conference-2026-meet-the-future/ LOCATION:Hilton Auckland\, 147 Quay Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/04/2025-banners-60-e1776200241779.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260604T183000 DTEND;TZID=Pacific/Auckland:20260604T233000 DTSTAMP:20260501T201215 CREATED:20260414T210700Z LAST-MODIFIED:20260415T002341Z UID:55782-1780597800-1780615800@prinz.org.nz SUMMARY:2026 PRINZ Awards Gala Dinner DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/2026-prinz-awards-gala-dinner/ LOCATION:Hilton Auckland\, 147 Quay Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/04/2025-banners-61.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260609T100000 DTEND;TZID=Pacific/Auckland:20260616T120000 DTSTAMP:20260501T201215 CREATED:20260302T033739Z LAST-MODIFIED:20260302T033818Z UID:54988-1780999200-1781611200@prinz.org.nz SUMMARY:Incorporating Tiriti-based Principles into Public Relations Practice DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/incorporating-tiriti-based-principles-into-public-relations-practice/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/03/2025-banners-58.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260623T093000 DTEND;TZID=Pacific/Auckland:20260624T123000 DTSTAMP:20260501T201215 CREATED:20260309T012034Z LAST-MODIFIED:20260409T000220Z UID:55082-1782207000-1782304200@prinz.org.nz SUMMARY:Critical Thinking in the Age of AI DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/critical-thinking-in-the-age-of-ai/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/03/critical-thinking-age-of-ai.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260625T093000 DTEND;TZID=Pacific/Auckland:20260625T120000 DTSTAMP:20260501T201215 CREATED:20251212T033817Z LAST-MODIFIED:20260323T234105Z UID:53684-1782379800-1782388800@prinz.org.nz SUMMARY:Hands On with AI DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/hands-on-with-ai-4/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/PRKH-Hands-on-White-Phone-e1742172373898.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260630T093000 DTEND;TZID=Pacific/Auckland:20260630T123000 DTSTAMP:20260501T201215 CREATED:20251217T042649Z LAST-MODIFIED:20260407T230336Z UID:53707-1782811800-1782822600@prinz.org.nz SUMMARY:Down the Rabbit Hole: Understanding Government Relations DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/down-the-rabbit-hole-understanding-government-relations-2/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/08/alice.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260707T093000 DTEND;TZID=Pacific/Auckland:20260707T133000 DTSTAMP:20260501T201215 CREATED:20260429T031541Z LAST-MODIFIED:20260429T031541Z UID:56243-1783416600-1783431000@prinz.org.nz SUMMARY:Key Stakeholder Engagement DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/key-stakeholder-engagement-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-45.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260723T100000 DTEND;TZID=Pacific/Auckland:20260723T120000 DTSTAMP:20260501T201215 CREATED:20260430T045635Z LAST-MODIFIED:20260430T045635Z UID:56260-1784800800-1784808000@prinz.org.nz SUMMARY:Communications and Governance DESCRIPTION:4th April @ 9.00am - 3.00pm \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. What most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work.  Digital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes.  This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.   This course covers: What Digital PR is and how to build an effective Digital PR strategyHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authorityThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR gameHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for themMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authorityNew digital measurement metrics that clearly demonstrate the true value and impact of your work.This course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. Please note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.  With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/communications-and-governance-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-12.png END:VEVENT END:VCALENDAR