BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20200404T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20200926T140000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20210403T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20210925T140000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20220402T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20220924T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220210T053000 DTEND;TZID=Pacific/Auckland:20220210T070000 DTSTAMP:20260617T170335 CREATED:20220120T215847Z LAST-MODIFIED:20220120T220904Z UID:20778-1644471000-1644476400@prinz.org.nz SUMMARY:Global Alliance Webinar - AI\, communication and ethics: challenges and opportunities DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/global-alliance-webinar-ai-communication-and-ethics-challenges-and-opportunities/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/iStock-1279103299.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220209T120000 DTEND;TZID=Pacific/Auckland:20220209T130000 DTSTAMP:20260617T170335 CREATED:20220125T024828Z LAST-MODIFIED:20220203T031300Z UID:20806-1644408000-1644411600@prinz.org.nz SUMMARY:PRINZ Awards - writing a winning entry DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/prinz-awards-writing-a-winning-entry/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/149_PRINZ_2021_3600px-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220201T210000 DTEND;TZID=Pacific/Auckland:20220201T220000 DTSTAMP:20260617T170335 CREATED:20220119T212057Z LAST-MODIFIED:20220120T221012Z UID:20751-1643749200-1643752800@prinz.org.nz SUMMARY:Global Alliance Webinar - Trust in media during the Covid-19 pandemic: Implications for communication professionals DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/global-alliance-webinar-trust-in-media-during-the-covid-19-pandemic-implications-for-communication-professionals/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/iStock-1319457368.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211214T163000 DTEND;TZID=Pacific/Auckland:20211214T183000 DTSTAMP:20260617T170335 CREATED:20211202T030536Z LAST-MODIFIED:20211214T011442Z UID:20141-1639499400-1639506600@prinz.org.nz SUMMARY:Waikato Division Christmas Celebration DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/prinz-waikato-division-christmas-celebration/ LOCATION:Hamilton ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2021/12/Merry-Christmas-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211208T163000 DTEND;TZID=Pacific/Auckland:20211208T193000 DTSTAMP:20260617T170335 CREATED:20211111T220137Z LAST-MODIFIED:20211123T030012Z UID:19366-1638981000-1638991800@prinz.org.nz SUMMARY:End of Year Celebration 2021 DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/kirihimete-pati-prinz-central-christmas-party-2021/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/11/Kirihimete-Pati-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211207T093000 DTEND;TZID=Pacific/Auckland:20211207T120000 DTSTAMP:20260617T170335 CREATED:20210929T073117Z LAST-MODIFIED:20211124T014800Z UID:18466-1638869400-1638878400@prinz.org.nz SUMMARY:IC Futures – Inside Internal Communication DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication-2/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/connect-the-people-concept-crowd-of-vivid-colored-people-connected-vector-id1190206395.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211123T093000 DTEND;TZID=Pacific/Auckland:20211123T163000 DTSTAMP:20260617T170336 CREATED:20210928T235817Z LAST-MODIFIED:20211122T075943Z UID:18349-1637659800-1637685000@prinz.org.nz SUMMARY:Words at Work - November Writing Series DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/words-at-work-november-writing-series/ LOCATION:Hamilton ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2021/09/Words-at-Work-Header-November-21.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211118T173000 DTEND;TZID=Pacific/Auckland:20211118T193000 DTSTAMP:20260617T170336 CREATED:20211103T025219Z LAST-MODIFIED:20211109T005137Z UID:19124-1637256600-1637263800@prinz.org.nz SUMMARY:Kirihimete pāti | PRINZ Southern Christmas Party 2021 DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/kirihimete-pati-prinz-southern-christmas-party-2021/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/11/Kirihimete-Pati-2021-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211111T093000 DTEND;TZID=Pacific/Auckland:20211111T120000 DTSTAMP:20260617T170336 CREATED:20210929T113219Z LAST-MODIFIED:20211107T214826Z UID:18493-1636623000-1636632000@prinz.org.nz SUMMARY:Digital PR Strategy and Measurement DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/digital-pr-strategy-and-measurement/ LOCATION:https://prinz.org.nz/event/digital-pr-strategy-and-measurement/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/iStock-894081486.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211102T093000 DTEND;TZID=Pacific/Auckland:20211103T160000 DTSTAMP:20260617T170336 CREATED:20210309T041516Z LAST-MODIFIED:20211028T023153Z UID:10787-1635845400-1635955200@prinz.org.nz SUMMARY:Iwi Engagement Christchurch DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/iwi-engagement-chc-2021/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-180744125.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211013T123000 DTEND;TZID=Pacific/Auckland:20211013T133000 DTSTAMP:20260617T170336 CREATED:20210917T033108Z LAST-MODIFIED:20210919T232345Z UID:18169-1634128200-1634131800@prinz.org.nz SUMMARY:Difficult conversations and how to handle them - Webinar DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/difficult-conversations-and-how-to-handle-them/ LOCATION: ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/priscilla-du-preez-K8XYGbw4Ahg-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211006T093000 DTEND;TZID=Pacific/Auckland:20211006T120000 DTSTAMP:20260617T170336 CREATED:20210704T232914Z LAST-MODIFIED:20210930T014206Z UID:15945-1633512600-1633521600@prinz.org.nz SUMMARY:IC Futures – Inside Internal Communication DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/07/connect-the-people-concept-crowd-of-vivid-colored-people-connected-vector-id1188412509.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210929T120000 DTEND;TZID=Pacific/Auckland:20210929T130000 DTSTAMP:20260617T170336 CREATED:20210824T070937Z LAST-MODIFIED:20210827T011644Z UID:17573-1632916800-1632920400@prinz.org.nz SUMMARY:Developing meaningful client relationships - Pic's Peanut Butter's Story DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/developing-a-meaningful-relationship-with-clients-pics-peanut-butters-story/ LOCATION: ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/08/Pic-Jac-ad-25082021-1-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210929T093000 DTEND;TZID=Pacific/Auckland:20210930T160000 DTSTAMP:20260617T170336 CREATED:20210325T013517Z LAST-MODIFIED:20210906T045510Z UID:11573-1632907800-1633017600@prinz.org.nz SUMMARY:Iwi Engagement Wellington DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/iwi-engagement-wellington/ LOCATION:Hamilton END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210923T093000 DTEND;TZID=Pacific/Auckland:20210923T120000 DTSTAMP:20260617T170336 CREATED:20180212T005957Z LAST-MODIFIED:20210325T215734Z UID:9712-1632389400-1632398400@prinz.org.nz SUMMARY:Financial Communications - Senior Practitioners Workshop DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/financial-communications-senior-practitioners-workshop/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-511655536-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210921T120000 DTEND;TZID=Pacific/Auckland:20210921T130000 DTSTAMP:20260617T170336 CREATED:20210809T233500Z LAST-MODIFIED:20210824T084159Z UID:16405-1632225600-1632229200@prinz.org.nz SUMMARY:PRINZ Awards Gold Winner - ‘Stamping out COVID with a digital handshake’ DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/prinz-awards-gold-winner-stamping-out-covid-with-a-digital-handshake/ LOCATION:https://prinz.org.nz/event/prinz-awards-gold-winner-stamping-out-covid-with-a-digital-handshake/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/08/23_Community_Jacky-James_The-Shine-Collective-scaled.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210914T120000 DTEND;TZID=Pacific/Auckland:20210914T130000 DTSTAMP:20260617T170336 CREATED:20210811T214458Z LAST-MODIFIED:20210914T014721Z UID:17335-1631620800-1631624400@prinz.org.nz SUMMARY:PRINZ Awards Gold Winner: Mango and ‘Emerson's Tiny Pub’ DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/prinz-awards-gold-winner-mango-and-emersons-tiny-pub/ LOCATION:https://prinz.org.nz/event/prinz-awards-gold-winner-mango-and-emersons-tiny-pub/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/08/75_Experiential_Brianna-Elder_Mango-Communications-Aotearoa-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210910T080000 DTEND;TZID=Pacific/Auckland:20210910T091500 DTSTAMP:20260617T170336 CREATED:20210810T221142Z LAST-MODIFIED:20210823T235613Z UID:17249-1631260800-1631265300@prinz.org.nz SUMMARY:Stopping the stigma. Call in the artist\, and let’s do Managed Isolation the Waikato Way DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/stopping-the-stigma-call-in-the-artist-and-lets-do-managed-isolation-the-waikato-way/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/08/3_Corporate_Claudia-Macdonald_Mango-Communications-Aotearoa-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210908T120000 DTEND;TZID=Pacific/Auckland:20210908T130000 DTSTAMP:20260617T170336 CREATED:20210721T011557Z LAST-MODIFIED:20210721T213340Z UID:16461-1631102400-1631106000@prinz.org.nz SUMMARY:PR agency HMC’s ‘right turn’ to a social enterprise DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/prinz-webinar-on-hmc-as-social-enterprise/ LOCATION:https://prinz.org.nz/event/prinz-webinar-on-hmc-as-social-enterprise/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2021/07/HMC-PurposePR-Newsletter-Pic_Final.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210901T090000 DTEND;TZID=Pacific/Auckland:20210902T110000 DTSTAMP:20260617T170336 CREATED:20210325T002654Z LAST-MODIFIED:20210818T051741Z UID:11485-1630486800-1630580400@prinz.org.nz SUMMARY:Measurement and Evaluation for Communications DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/measurement-and-evaluation-for-communications/ LOCATION: ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1165734855-1-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210824T093000 DTEND;TZID=Pacific/Auckland:20210824T110000 DTSTAMP:20260617T170336 CREATED:20210324T211522Z LAST-MODIFIED:20210818T052347Z UID:11375-1629797400-1629802800@prinz.org.nz SUMMARY:Corporate Social Responsibility Reporting Masterclass DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/corporate-social-responsibility-reporting-masterclass/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/CSR-reporting.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210811T120000 DTEND;TZID=Pacific/Auckland:20210811T130000 DTSTAMP:20260617T170336 CREATED:20210720T035659Z LAST-MODIFIED:20210721T030155Z UID:16426-1628683200-1628686800@prinz.org.nz SUMMARY:PRINZ Awards Winner – FMG’s cyber-security campaign ‘The Big Phish’ DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/prinz-awards-winner-fmgs-cyber-security-campaign-the-big-phish/ LOCATION:https://prinz.org.nz/event/prinz-awards-winner-fmgs-cyber-security-campaign-the-big-phish/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/07/35_Internal_Emma-Rowe_FMG.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210810T093000 DTEND;TZID=Pacific/Auckland:20210810T120000 DTSTAMP:20260617T170336 CREATED:20210705T021657Z LAST-MODIFIED:20210705T022118Z UID:16022-1628587800-1628596800@prinz.org.nz SUMMARY:Online Masterclass – Integrated Marketing Communications Masterclass DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/online-masterclass-integrated-marketing-communications-masterclass/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/07/bainstorming-picture-id1133030056.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210809T173000 DTEND;TZID=Pacific/Auckland:20210809T190000 DTSTAMP:20260617T170336 CREATED:20210705T002010Z LAST-MODIFIED:20210809T042527Z UID:15416-1628530200-1628535600@prinz.org.nz SUMMARY:Career Insights From Young Professionals DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/insights-from-young-professionals/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/06/iStock-174819575-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210803T093000 DTEND;TZID=Pacific/Auckland:20210803T160000 DTSTAMP:20260617T170336 CREATED:20210325T013554Z LAST-MODIFIED:20210721T013107Z UID:11586-1627983000-1628006400@prinz.org.nz SUMMARY:Issues and Crisis Management DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/issues-and-crisis-management/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1220321756-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210728T093000 DTEND;TZID=Pacific/Auckland:20210728T160000 DTSTAMP:20260617T170336 CREATED:20210325T222841Z LAST-MODIFIED:20210726T044849Z UID:11729-1627464600-1627488000@prinz.org.nz SUMMARY:Internal Communications 101 DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/internal-communications-101/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-540130184-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210706T093000 DTEND;TZID=Pacific/Auckland:20210707T120000 DTSTAMP:20260617T170336 CREATED:20210330T221407Z LAST-MODIFIED:20220830T225102Z UID:11954-1625563800-1625659200@prinz.org.nz SUMMARY:Advancing Digital Strategy DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/advancing-digital-strategy-2/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/06/Advancing-digital.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210528T180000 DTEND;TZID=Pacific/Auckland:20210528T230000 DTSTAMP:20260617T170337 CREATED:20200101T023447Z LAST-MODIFIED:20220407T000325Z UID:8232-1622224800-1622242800@prinz.org.nz SUMMARY:2021 PRINZ Awards Gala Dinner DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/2021-prinz-awards-gala-dinner/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/12/A93Q0202_2019072560823539_20190725105107-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210316T160000 DTEND;TZID=Pacific/Auckland:20210316T170000 DTSTAMP:20260617T170337 CREATED:20180109T215044Z LAST-MODIFIED:20210310T232302Z UID:10839-1615910400-1615914000@prinz.org.nz SUMMARY:Finance Disrupted: Apps\, Social Media And People Power DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/finance-disrupted-apps-social-media-and-people-power/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-952510084.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20201111T093000 DTEND;TZID=Pacific/Auckland:20201111T160000 DTSTAMP:20260617T170337 CREATED:20200111T033608Z LAST-MODIFIED:20220830T224907Z UID:2731-1605087000-1605110400@prinz.org.nz SUMMARY:Social Media Strategy for PR and Communication DESCRIPTION:26 April 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Bailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. Bailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Pascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online. URL:https://prinz.org.nz/event/social-media-strategy-for-pr-and-communication/ LOCATION:Hamilton ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/06/Social-Media-Strategy.jpg END:VEVENT END:VCALENDAR