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DTSTART;TZID=Pacific/Auckland:20260924T093000
DTEND;TZID=Pacific/Auckland:20260924T120000
DTSTAMP:20260903T072945
CREATED:20260713T041519Z
LAST-MODIFIED:20260713T043951Z
UID:57808-1790242200-1790251200@prinz.org.nz
SUMMARY:Mastering AI in PR - Applied AI for Practitioners
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/mastering-ai-in-pr-applied-ai-for-practitioners/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/PRKH-Hands-on-White-Phone-e1742172373898.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261006T093000
DTEND;TZID=Pacific/Auckland:20261013T123000
DTSTAMP:20260903T072946
CREATED:20260625T030637Z
LAST-MODIFIED:20260625T030730Z
UID:57409-1791279000-1791894600@prinz.org.nz
SUMMARY:Data-Driven Storytelling
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/data-driven-storytelling-5/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261019T093000
DTEND;TZID=Pacific/Auckland:20261022T120000
DTSTAMP:20260903T072946
CREATED:20260625T033711Z
LAST-MODIFIED:20260902T002614Z
UID:57417-1792402200-1792670400@prinz.org.nz
SUMMARY:Public Relations Strategy and Evaluation
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261028T093000
DTEND;TZID=Pacific/Auckland:20261104T123000
DTSTAMP:20260903T072946
CREATED:20260827T014119Z
LAST-MODIFIED:20260827T014317Z
UID:58278-1793179800-1793795400@prinz.org.nz
SUMMARY:Communicating through online harm: Navigating harassment and false information while still doing great work
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/communicating-through-online-harm-navigating-harassment-and-false-information-while-still-doing-great-work/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-81.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261105T093000
DTEND;TZID=Pacific/Auckland:20261110T113000
DTSTAMP:20260903T072946
CREATED:20260827T021030Z
LAST-MODIFIED:20260827T021030Z
UID:58732-1793871000-1794310200@prinz.org.nz
SUMMARY:Incorporting Tiriti-Based Principles into Public Relations Practice
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/incorporting-tiriti-based-principles-into-public-relations-practice/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/03/2025-banners-58.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261117T090000
DTEND;TZID=Pacific/Auckland:20261117T120000
DTSTAMP:20260903T072946
CREATED:20260901T002916Z
LAST-MODIFIED:20260901T002916Z
UID:58809-1794906000-1794916800@prinz.org.nz
SUMMARY:Show Me the Money: Learning the Language of Finance
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/show-me-the-money-learning-the-language-of-finance-2/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-75.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261124T093000
DTEND;TZID=Pacific/Auckland:20261201T120000
DTSTAMP:20260903T072946
CREATED:20260901T032118Z
LAST-MODIFIED:20260901T032118Z
UID:58775-1795512600-1796126400@prinz.org.nz
SUMMARY:Launching and Landing Stories the Media Loves
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/launching-and-landing-stories-the-media-loves/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/08/2025-banners-82.png
END:VEVENT
END:VCALENDAR