BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20260404T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20260926T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260604T183000 DTEND;TZID=Pacific/Auckland:20260604T233000 DTSTAMP:20260903T022838 CREATED:20260414T210700Z LAST-MODIFIED:20260527T044804Z UID:55782-1780597800-1780615800@prinz.org.nz SUMMARY:2026 PRINZ Awards Gala Dinner DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/2026-prinz-awards-gala-dinner/ LOCATION:Hilton Auckland\, 147 Quay Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/04/2025-banners-61.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260611T163000 DTEND;TZID=Pacific/Auckland:20260611T190000 DTSTAMP:20260903T022838 CREATED:20260508T005543Z LAST-MODIFIED:20260508T005543Z UID:56545-1781195400-1781204400@prinz.org.nz SUMMARY:PRINZ Tauranga Winter Mix & Mingle DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/prinz-tauranga-winter-mix-mingle/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/05/406d16f7-3b27-4a8a-bc88-50591131f8c3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260622T100000 DTEND;TZID=Pacific/Auckland:20260625T120000 DTSTAMP:20260903T022838 CREATED:20260302T033739Z LAST-MODIFIED:20260608T003818Z UID:54988-1782122400-1782388800@prinz.org.nz SUMMARY:Incorporating Tiriti-based Principles into Public Relations Practice DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/incorporating-tiriti-based-principles-into-public-relations-practice/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/03/2025-banners-58.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260625T093000 DTEND;TZID=Pacific/Auckland:20260625T120000 DTSTAMP:20260903T022838 CREATED:20251212T033817Z LAST-MODIFIED:20260616T234935Z UID:53684-1782379800-1782388800@prinz.org.nz SUMMARY:Hands On with AI DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/hands-on-with-ai-4/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/PRKH-Hands-on-White-Phone-e1742172373898.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260707T093000 DTEND;TZID=Pacific/Auckland:20260707T133000 DTSTAMP:20260903T022838 CREATED:20260429T031541Z LAST-MODIFIED:20260429T031541Z UID:56243-1783416600-1783431000@prinz.org.nz SUMMARY:Key Stakeholder Engagement DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/key-stakeholder-engagement-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-45.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260715T120000 DTEND;TZID=Pacific/Auckland:20260715T130000 DTSTAMP:20260903T022838 CREATED:20260618T051650Z LAST-MODIFIED:20260707T031042Z UID:57297-1784116800-1784120400@prinz.org.nz SUMMARY:PassTheMic: Amplifying Voices that Need to Be Heard Webinar DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/passthemic-amplifying-voices-that-need-to-be-heard-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/06/2025-banners-71.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260723T093000 DTEND;TZID=Pacific/Auckland:20260723T120000 DTSTAMP:20260903T022838 CREATED:20260430T045635Z LAST-MODIFIED:20260623T041140Z UID:56260-1784799000-1784808000@prinz.org.nz SUMMARY:Communications and Governance DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/communications-and-governance-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-12.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260728T093000 DTEND;TZID=Pacific/Auckland:20260729T120000 DTSTAMP:20260903T022838 CREATED:20260520T012659Z LAST-MODIFIED:20260617T043954Z UID:56851-1785231000-1785326400@prinz.org.nz SUMMARY:Speechwriting Essentials DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/speechwriting-essentials-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/01/PR-16.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260728T180000 DTEND;TZID=Pacific/Auckland:20260728T210000 DTSTAMP:20260903T022838 CREATED:20260702T004258Z LAST-MODIFIED:20260702T004258Z UID:57577-1785261600-1785272400@prinz.org.nz SUMMARY:PRINZ Taranaki Quiz Night DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/prinz-taranaki-quiz-night/ LOCATION:Ate Fortyone\, 41 Tukapa Street\, New Plymouth\, 4310 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-73.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260805T070000 DTEND;TZID=Pacific/Auckland:20260805T083000 DTSTAMP:20260903T022838 CREATED:20260708T023417Z LAST-MODIFIED:20260708T024021Z UID:57588-1785913200-1785918600@prinz.org.nz SUMMARY:Tauranga Breakfast Event with Mike Puru: Podcasting for PR DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/tauranga-breakfast-event-with-mike-puru-podcasting-for-pr/ LOCATION:Toi Ohomai Institute of Technology\, Tauranga Campus\, 70 Windermere Drive\, Poike\, Tauranga\, 3112 ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/07/Podcasting-Studio_2-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260805T073000 DTEND;TZID=Pacific/Auckland:20260805T090000 DTSTAMP:20260903T022838 CREATED:20260715T050614Z LAST-MODIFIED:20260803T215741Z UID:57945-1785915000-1785920400@prinz.org.nz SUMMARY:Learn from a PRINZ Fellow: Insights for internal comms DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/learn-from-a-prinz-fellow-insights-for-internal-comms/ LOCATION:Black Betty Cafe\, 165 Madras Street\, Christchurch\, 8011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/03/2025-banners-16.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260805T093000 DTEND;TZID=Pacific/Auckland:20260805T120000 DTSTAMP:20260903T022839 CREATED:20260703T054423Z LAST-MODIFIED:20260715T224834Z UID:57609-1785922200-1785931200@prinz.org.nz SUMMARY:Show Me the Money: Learning the language of Finance DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/show-me-the-money-learning-the-language-of-finance/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-75.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260806T070000 DTEND;TZID=Pacific/Auckland:20260806T090000 DTSTAMP:20260903T022839 CREATED:20260715T054428Z LAST-MODIFIED:20260805T005454Z UID:57957-1785999600-1786006800@prinz.org.nz SUMMARY:Kōrero Tika\, Kōrero Māia: Communicating with Māori and Iwi Stakeholders with Confidence and Purpose DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/korero-tika-korero-maia-communicating-with-maori-and-iwi-stakeholders-with-confidence-and-purpose/ LOCATION:Waikato Innovation Park\, 3 Melody Lane\, Hamilton East\, 3216\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-77.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260806T183000 DTEND;TZID=Pacific/Auckland:20260806T203000 DTSTAMP:20260903T022839 CREATED:20260703T023126Z LAST-MODIFIED:20260804T222128Z UID:57558-1786041000-1786048200@prinz.org.nz SUMMARY:What Makes the News: Inside the Editorial Decision Room DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/what-makes-the-news-inside-the-editorial-decision-room/ LOCATION:Foodstuffs Landing Drive\, 35 Landing Drive\, Auckland\, 2022 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-74.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260818T090000 DTEND;TZID=Pacific/Auckland:20260825T120000 DTSTAMP:20260903T022839 CREATED:20260622T040513Z LAST-MODIFIED:20260817T001311Z UID:57329-1787043600-1787659200@prinz.org.nz SUMMARY:AI Playbook for Behaviour Change DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change-3/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/07/Thinking-Fast-Wise-with-AI-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260827T173000 DTEND;TZID=Pacific/Auckland:20260827T193000 DTSTAMP:20260903T022839 CREATED:20260729T041911Z LAST-MODIFIED:20260827T003740Z UID:58328-1787851800-1787859000@prinz.org.nz SUMMARY:PRINZ Southern Catch Up at Hotel Montreal DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/prinz-southern-catch-up-at-hotel-montreal/ LOCATION:The Montreal Bar at Hotel Montreal\, 363 Montreal Street\, Christchurch\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-78.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260901T093000 DTEND;TZID=Pacific/Auckland:20260908T123000 DTSTAMP:20260903T022839 CREATED:20260629T043519Z LAST-MODIFIED:20260629T221734Z UID:57495-1788255000-1788870600@prinz.org.nz SUMMARY:From Specialist to Strategic Leader DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/from-specialist-to-strategic-leader/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/06/TN_Proof_Banner_PRINZ_SpecialistToStrategicLeader.png-Specialist-to-Strategic-Leader-1702-x-630-px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260908T093000 DTEND;TZID=Pacific/Auckland:20260910T120000 DTSTAMP:20260903T022839 CREATED:20260302T002530Z LAST-MODIFIED:20260508T050443Z UID:54974-1788859800-1789041600@prinz.org.nz SUMMARY:Introduction to Public Relations DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/introduction-to-public-relations-8/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Intro-to-PR-Cover-People-Catherine-Arrow-e1772399595717.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260909T090000 DTEND;TZID=Pacific/Auckland:20260916T120000 DTSTAMP:20260903T022839 CREATED:20260617T052105Z LAST-MODIFIED:20260830T232409Z UID:57275-1788944400-1789560000@prinz.org.nz SUMMARY:The Inside Scoop: Strategic Internal Comms for Your Organisation DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/the-inside-scoop-strategic-internal-comms-for-your-organisation-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-47.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260917T170000 DTEND;TZID=Pacific/Auckland:20260917T183000 DTSTAMP:20260903T022839 CREATED:20260902T011626Z LAST-MODIFIED:20260902T012554Z UID:58867-1789664400-1789669800@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/tauranga-first-thursdays-10/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260923T093000 DTEND;TZID=Pacific/Auckland:20260924T123000 DTSTAMP:20260903T022839 CREATED:20260309T012034Z LAST-MODIFIED:20260618T215621Z UID:55082-1790155800-1790253000@prinz.org.nz SUMMARY:Critical Thinking in the Age of AI DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/critical-thinking-in-the-age-of-ai/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/prinz-header-06.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260924T093000 DTEND;TZID=Pacific/Auckland:20260924T120000 DTSTAMP:20260903T022839 CREATED:20260713T041519Z LAST-MODIFIED:20260713T043951Z UID:57808-1790242200-1790251200@prinz.org.nz SUMMARY:Mastering AI in PR - Applied AI for Practitioners DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/mastering-ai-in-pr-applied-ai-for-practitioners/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/PRKH-Hands-on-White-Phone-e1742172373898.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20261006T093000 DTEND;TZID=Pacific/Auckland:20261013T123000 DTSTAMP:20260903T022839 CREATED:20260625T030637Z LAST-MODIFIED:20260625T030730Z UID:57409-1791279000-1791894600@prinz.org.nz SUMMARY:Data-Driven Storytelling DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/data-driven-storytelling-5/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20261019T093000 DTEND;TZID=Pacific/Auckland:20261022T120000 DTSTAMP:20260903T022839 CREATED:20260625T033711Z LAST-MODIFIED:20260902T002614Z UID:57417-1792402200-1792670400@prinz.org.nz SUMMARY:Public Relations Strategy and Evaluation DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-8/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20261028T093000 DTEND;TZID=Pacific/Auckland:20261104T123000 DTSTAMP:20260903T022839 CREATED:20260827T014119Z LAST-MODIFIED:20260827T014317Z UID:58278-1793179800-1793795400@prinz.org.nz SUMMARY:Communicating through online harm: Navigating harassment and false information while still doing great work DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/communicating-through-online-harm-navigating-harassment-and-false-information-while-still-doing-great-work/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-81.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20261105T093000 DTEND;TZID=Pacific/Auckland:20261110T113000 DTSTAMP:20260903T022839 CREATED:20260827T021030Z LAST-MODIFIED:20260827T021030Z UID:58732-1793871000-1794310200@prinz.org.nz SUMMARY:Incorporting Tiriti-Based Principles into Public Relations Practice DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/incorporting-tiriti-based-principles-into-public-relations-practice/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/03/2025-banners-58.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20261117T090000 DTEND;TZID=Pacific/Auckland:20261117T120000 DTSTAMP:20260903T022839 CREATED:20260901T002916Z LAST-MODIFIED:20260901T002916Z UID:58809-1794906000-1794916800@prinz.org.nz SUMMARY:Show Me the Money: Learning the Language of Finance DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/show-me-the-money-learning-the-language-of-finance-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-75.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20261124T093000 DTEND;TZID=Pacific/Auckland:20261201T120000 DTSTAMP:20260903T022839 CREATED:20260901T032118Z LAST-MODIFIED:20260901T032118Z UID:58775-1795512600-1796126400@prinz.org.nz SUMMARY:Launching and Landing Stories the Media Loves DESCRIPTION:23rd August 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. URL:https://prinz.org.nz/event/launching-and-landing-stories-the-media-loves/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/08/2025-banners-82.png END:VEVENT END:VCALENDAR