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DTSTART;TZID=Pacific/Auckland:20251125T120000
DTEND;TZID=Pacific/Auckland:20251125T130000
DTSTAMP:20260905T213909
CREATED:20251023T011542Z
LAST-MODIFIED:20251117T021054Z
UID:52787-1764072000-1764075600@prinz.org.nz
SUMMARY:What Makes a Gold Award-Winning Submission: Special PR
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-special-pr/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-113-scaled-e1761181180399.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251127T150000
DTEND;TZID=Pacific/Auckland:20251127T180000
DTSTAMP:20260905T213909
CREATED:20251104T015458Z
LAST-MODIFIED:20251118T030752Z
UID:52898-1764255600-1764266400@prinz.org.nz
SUMMARY:A PR Industry Celebration of Resilience and the Importance of Communications
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/prinz-communicator-of-the-year/
LOCATION:Grand Millenium Hotel\, 71 Mayoral Drive\, Cnr Vincent Street\,\, Auckland\, 1010\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-43.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251127T173000
DTEND;TZID=Pacific/Auckland:20251127T193000
DTSTAMP:20260905T213909
CREATED:20251024T033520Z
LAST-MODIFIED:20251024T033821Z
UID:52850-1764264600-1764271800@prinz.org.nz
SUMMARY:Celebrate the Season with PRINZ Southern
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/celebrate-the-season-with-prinz-southern-2/
LOCATION:Muy Muy\, 44 Welles Street\, Christchurch
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/10/2024-banners-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251202T103000
DTEND;TZID=Pacific/Auckland:20251202T130000
DTSTAMP:20260905T213909
CREATED:20251106T231826Z
LAST-MODIFIED:20251208T024617Z
UID:52886-1764671400-1764680400@prinz.org.nz
SUMMARY:Making Data Work for You: Critical Thinking for Communicators
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/making-data-work-for-you-critical-thinking-for-communicators/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-39.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251202T173000
DTEND;TZID=Pacific/Auckland:20251202T190000
DTSTAMP:20260905T213909
CREATED:20251106T230557Z
LAST-MODIFIED:20251106T230557Z
UID:53108-1764696600-1764702000@prinz.org.nz
SUMMARY:PRINZ Internal Communicators Mixer
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/prinz-internal-communicators-mixer/
LOCATION:Auckland Transport\, Ground Floor\, 20 Viaduct Harbour Avenue\, Auckland\, 1010
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-42.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251203T120000
DTEND;TZID=Pacific/Auckland:20251203T130000
DTSTAMP:20260905T213909
CREATED:20251023T201422Z
LAST-MODIFIED:20251023T201507Z
UID:52814-1764763200-1764766800@prinz.org.nz
SUMMARY:What Makes a Gold Award-Winning Submission: Hamilton City Council
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-hamilton-city-council/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-169-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251205T153000
DTEND;TZID=Pacific/Auckland:20251205T170000
DTSTAMP:20260905T213909
CREATED:20251105T233609Z
LAST-MODIFIED:20251112T230549Z
UID:52910-1764948600-1764954000@prinz.org.nz
SUMMARY:PRINZ Touch Tournament
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/prinz-touch-tournament/
LOCATION:Victoria Park\, 203-271 Victoria Street West\, Auckland Central\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/10/2025-banners-38.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251210T120000
DTEND;TZID=Pacific/Auckland:20251210T130000
DTSTAMP:20260905T213909
CREATED:20251023T202835Z
LAST-MODIFIED:20251023T204628Z
UID:50885-1765368000-1765371600@prinz.org.nz
SUMMARY:What Makes a Gold Award-Winning Submission: Great Scott
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-great-scott/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-147-scaled-e1761251303885.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251210T163000
DTEND;TZID=Pacific/Auckland:20251210T183000
DTSTAMP:20260905T213909
CREATED:20251130T222638Z
LAST-MODIFIED:20251130T225043Z
UID:53404-1765384200-1765391400@prinz.org.nz
SUMMARY:PRINZ Waikato Christmas Catch Up
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/prinz-waikato-christmas-catch-up/
LOCATION:Hamilton Hotel Bar\, 198 Victoria Street\, Hamilton Central\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2024-banners-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260128T100000
DTEND;TZID=Pacific/Auckland:20260128T120000
DTSTAMP:20260905T213909
CREATED:20251209T015537Z
LAST-MODIFIED:20251209T015537Z
UID:53509-1769594400-1769601600@prinz.org.nz
SUMMARY:Communications and Governance
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/communications-and-governance-3/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260202T080000
DTEND;TZID=Pacific/Auckland:20260227T170000
DTSTAMP:20260905T213909
CREATED:20260202T030903Z
LAST-MODIFIED:20260203T025909Z
UID:54398-1770019200-1772211600@prinz.org.nz
SUMMARY:PRINZ Coffee Connections Programme
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/prinz-coffee-connections-programme/
LOCATION:Auckland and Wellington
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/08/coffee.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260210T093000
DTEND;TZID=Pacific/Auckland:20260210T120000
DTSTAMP:20260905T213909
CREATED:20251209T003736Z
LAST-MODIFIED:20251222T093815Z
UID:53533-1770715800-1770724800@prinz.org.nz
SUMMARY:Reputation\, Risk and Ethics with AI - Imperatives for Action
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/reputation-risk-and-ethics-with-ai-imperatives-for-action/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/11/AI-Ethics-cover-Catherine-Arrow.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260218T093000
DTEND;TZID=Pacific/Auckland:20260218T133000
DTSTAMP:20260905T213909
CREATED:20251209T002019Z
LAST-MODIFIED:20260429T025901Z
UID:53536-1771407000-1771421400@prinz.org.nz
SUMMARY:Key Stakeholder Engagement
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/key-stakeholder-engagement/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-45.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260225T093000
DTEND;TZID=Pacific/Auckland:20260225T120000
DTSTAMP:20260905T213909
CREATED:20251208T032300Z
LAST-MODIFIED:20251222T093941Z
UID:53542-1772011800-1772020800@prinz.org.nz
SUMMARY:Making Data Work for You: Critical Thinking for Communicators
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/making-data-work-for-you-critical-thinking-for-communicators-2/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-39.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260226T173000
DTEND;TZID=Pacific/Auckland:20260226T193000
DTSTAMP:20260905T213909
CREATED:20260122T021645Z
LAST-MODIFIED:20260225T203016Z
UID:54106-1772127000-1772134200@prinz.org.nz
SUMMARY:State of the Sector 2026
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/state-of-the-sector-2026/
LOCATION:ANZ 23 Albert Street\, Auckland CBD\, Auckland 1010
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/01/2025-banners-49-e1769048188285.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260303T093000
DTEND;TZID=Pacific/Auckland:20260310T110000
DTSTAMP:20260905T213909
CREATED:20251210T201612Z
LAST-MODIFIED:20251222T094104Z
UID:53617-1772530200-1773140400@prinz.org.nz
SUMMARY:AI Playbook for Behaviour Change
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change-2/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/07/Thinking-Fast-Wise-with-AI-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260304T093000
DTEND;TZID=Pacific/Auckland:20260311T120000
DTSTAMP:20260905T213910
CREATED:20251209T233424Z
LAST-MODIFIED:20251222T092750Z
UID:53619-1772616600-1773230400@prinz.org.nz
SUMMARY:Telling Our Stories Well
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/telling-our-stories-well-5/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260305T170000
DTEND;TZID=Pacific/Auckland:20260305T183000
DTSTAMP:20260905T213910
CREATED:20260210T221300Z
LAST-MODIFIED:20260223T035049Z
UID:54629-1772730000-1772735400@prinz.org.nz
SUMMARY:Tauranga First Thursdays
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/tauranga-first-thursdays-8/
LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260305T173000
DTEND;TZID=Pacific/Auckland:20260305T190000
DTSTAMP:20260905T213910
CREATED:20260223T034023Z
LAST-MODIFIED:20260223T034023Z
UID:54847-1772731800-1772737200@prinz.org.nz
SUMMARY:Auckland First Thursdays
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/auckland-first-thursdays-10/
LOCATION:Sunset Bar\, Sudima Hotel\, 63-67 Nelson Street\, Auckland\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/09/Nelson-Event-banner-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260312T173000
DTEND;TZID=Pacific/Auckland:20260312T190000
DTSTAMP:20260905T213910
CREATED:20260210T013234Z
LAST-MODIFIED:20260210T013234Z
UID:54567-1773336600-1773342000@prinz.org.nz
SUMMARY:Christchurch Event: Networking Drinks with social scientist\, Carl Davidson
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/christchurch-event-networking-drinks-with-social-scientist-carl-davidson/
LOCATION:Dux Central  144 Lichfield Street\, Christchurch Central City\, Christchurch 8011
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/02/2025-banners-55.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260317T093000
DTEND;TZID=Pacific/Auckland:20260324T123000
DTSTAMP:20260905T213910
CREATED:20251211T043505Z
LAST-MODIFIED:20251222T092906Z
UID:53669-1773739800-1774355400@prinz.org.nz
SUMMARY:Data-Driven Storytelling
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/data-driven-storytelling-4/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260325T120000
DTEND;TZID=Pacific/Auckland:20260325T130000
DTSTAMP:20260905T213910
CREATED:20260302T034656Z
LAST-MODIFIED:20260304T003515Z
UID:55010-1774440000-1774443600@prinz.org.nz
SUMMARY:Community Engagement: What it is and how to measure its value - Webinar
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/community-engagement-webinar/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/03/Imageof6phases_DianaWolkenCommunity-Engagement-e1772584454642.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260414T093000
DTEND;TZID=Pacific/Auckland:20260414T124500
DTSTAMP:20260905T213910
CREATED:20251217T222657Z
LAST-MODIFIED:20251222T093305Z
UID:53788-1776159000-1776170700@prinz.org.nz
SUMMARY:Sub-editing and Proofreading - Key writing and editing tips to make your copy sing
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/sub-editing-and-proofreading-key-writing-and-editing-tips-to-make-your-copy-sing-3/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/12/edit-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260416T073000
DTEND;TZID=Pacific/Auckland:20260416T091500
DTSTAMP:20260905T213910
CREATED:20260324T045154Z
LAST-MODIFIED:20260413T043218Z
UID:55353-1776324600-1776330900@prinz.org.nz
SUMMARY:Auckland Breakfast Event: New Zealanders love podcasts - Here's how to make it work for your organisation
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/auckland-breakfast-event-new-zealanders-love-podcasts-heres-how-to-make-it-work-for-your-organisation/
LOCATION:Hays Recruitment\, Level 36\, ANZ Centre\, 23-29 Albert Street\, Auckland\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/2025-banners.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260420T093000
DTEND;TZID=Pacific/Auckland:20260423T120000
DTSTAMP:20260905T213910
CREATED:20251218T003435Z
LAST-MODIFIED:20260416T214134Z
UID:53803-1776677400-1776945600@prinz.org.nz
SUMMARY:Public Relations Strategy and Evaluation - SOLD OUT
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-7/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260421T120000
DTEND;TZID=Pacific/Auckland:20260421T130000
DTSTAMP:20260905T213910
CREATED:20260326T012209Z
LAST-MODIFIED:20260326T012209Z
UID:55421-1776772800-1776776400@prinz.org.nz
SUMMARY:Unlocking Real-Time Salary Insights with LiveRem - Webinar
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/unlocking-real-time-salary-insights-with-liverem-webinar/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/03/liverem-1-e1774479532123.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260429T093000
DTEND;TZID=Pacific/Auckland:20260429T160000
DTSTAMP:20260905T213910
CREATED:20251218T010712Z
LAST-MODIFIED:20260323T030523Z
UID:53814-1777455000-1777478400@prinz.org.nz
SUMMARY:Issues and Crisis Management
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/issues-and-crisis-management-8/
LOCATION:GRC Partners + Porter Novelli Offices\, 100 College Hill\, Auckland\, Ponsonby\, 1011\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/10/Untitled-design-4-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260430T073000
DTEND;TZID=Pacific/Auckland:20260430T090000
DTSTAMP:20260905T213910
CREATED:20260330T040931Z
LAST-MODIFIED:20260330T040931Z
UID:55472-1777534200-1777539600@prinz.org.nz
SUMMARY:Breakfast for the brain: Critical thinking
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/breakfast-for-the-brain-critical-thinking/
LOCATION:Environment Canterbury\, 200 Tuam Street\, Christchurch\, 8011
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/2025-banners-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260430T173000
DTEND;TZID=Pacific/Auckland:20260430T193000
DTSTAMP:20260905T213910
CREATED:20260417T050535Z
LAST-MODIFIED:20260420T044057Z
UID:55952-1777570200-1777577400@prinz.org.nz
SUMMARY:UC Student Networking Event: The Inside Track
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/uc-student-networking-event-the-inside-track/
LOCATION:James Logie Room 613\, 20 Kirkwood Avenue\, Upper Riccarton\, Christchurch\, 8041\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/04/2025-banners-63.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260505T093000
DTEND;TZID=Pacific/Auckland:20260505T124500
DTSTAMP:20260905T213910
CREATED:20260114T215535Z
LAST-MODIFIED:20260428T105512Z
UID:53843-1777973400-1777985100@prinz.org.nz
SUMMARY:SOLD OUT - Press Release Writing and Media Pitching: Tips from a former newspaper editor on getting your story into the media
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/press-release-writing-and-media-pitching-tips-from-a-former-newspaper-editor-on-getting-your-story-into-the-media-3/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/12/megaphone.png
END:VEVENT
END:VCALENDAR