BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20260404T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20260926T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260622T100000 DTEND;TZID=Pacific/Auckland:20260625T120000 DTSTAMP:20260627T081426 CREATED:20260302T033739Z LAST-MODIFIED:20260608T003818Z UID:54988-1782122400-1782388800@prinz.org.nz SUMMARY:Incorporating Tiriti-based Principles into Public Relations Practice DESCRIPTION:5th July 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewStudying towards a Communications or Marketing degree and keen to hear about where a job in the PR industry could take you? Or\, sitting there thinking to yourself ‘what on earth have I got myself into?’. Come along to this interactive panel event where you’ll hear from five young PR professionals about their experience in the communications and marketing sectors. They’ll cover off some tips and tricks that you might find helpful when looking for your first gig once you graduate from Uni\, and share some of their key lessons that have shaped their careers so far. Networking from 5:00pm with light refreshments and nibbles\, Panel to start at 5.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..Brooke Hurndell (Ngāti Kahungunu ki Te Wairoa\, Whakatōhea) is Co-Chair of the PRINZ (PR Institute of New Zealand) Northern Committee\, 2022 finalist of the Sally Logan-Milne Young PR Practitioner of the Year award and a Corporate Relations Partner at Spark where she’s part of the consumer team focused on how Spark’s technology and brand shows up for consumers. She graduated from AUT with a Bachelor of Communications Majoring in Public Relations and Minoring in Journalism and has been working in the PR and communications industry for nearly seven years. Brooke ‘cut her teeth’ in agency land before pursuing a career in Sports PR where she’s spent the majority of her career undertaking Communications Manager positions at the ICC Women’s Cricket World Cup and New Zealand Rugby League. With strong foundations in media relations\, stakeholder engagement and risk management and a passion for sport in tow\, Brooke has recently stepped into governance taking up Board Member roles with the 2022 Softball World Cup and North Harbour Softball Association. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sophie Wills GM Marketing & Communications\, New Zealand Rugby League With nearly seven years of experience in the PR and communications industry\, plus four years at New Zealand Rugby League (NZRL)\, Sophie is passionate about shaping rugby league’s narrative among fans\, communities and stakeholders. After graduating with a Bachelor of Communications Majoring in Public Relations from AUT\, Sophie began her career as a Corporate PR consultant before pursuing her love for rugby league and sports communication. In her role as General Manager of Communications and Marketing\, Sophie is responsible for all of NZRL’s external communications and the organisation’s media\, reputation and brand management strategies. Sophie leads a team of talented marketing and content creators\, and her role has seen her lead multiple international communications campaigns\, most recently the 2022 Rugby League World Cup tour in the UK. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Anaru Tuhi Communications Advisor\, Lotto NZ Anaru Tuhi (Tainui\, Te Rarawa\, Te Aupouri) is a Communications Advisor at Lotto NZ focusing on Corporate\, CSR and Māori engagement. Anaru has a passion for bringing his culture into the mahi he does and last year took a year off to study te reo Māori full-time. Anaru previously held various roles for nearly seven years at Spark NZ\, most recently as Corporate Relations Partner. Besides his roles in PR and comms\, Anaru also sits on the board of Copyright Licensing New Zealand and on the Sustainability Advisory Panel for TAB New Zealand. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Morgan MacFadyen Senior Account Manager\, One Plus One Group Morgan is an enthusiastic and detail-oriented public relations generalist\, providing communication advice and support across a range of clients and industries.  With over five years experience\, Morgan is skilled in reputation management\, internal\, external\, employee and crisis communications\, social media\, project management\, event management\, stakeholder engagement and content development. Currently a Senior Account Manager at One Plus One Communications\, her working portfolio includes roles as a Senior Client Executive at SenateSHJ\, a Communications Advisor at Ports of Auckland\, and a number of PR internships under her belt.  Morgan holds a Bachelor of Communications Studies majoring in Public Relations and a Bachelor of Business double-majoring in Market Insights (Marketing\, Advertising\, Retail and Sales) and Management\, both from Auckland University of Technology. She is a member of the Public Relations Institute of New Zealand and achieved her Accreditation in Public Relations (APR) in 2022. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Grace MacCormick PR Business Manager\, Bastion Amplify Although no stranger to the disciplines\, Grace is new to PR\, having recently joined Bastion Amplify as PR Business Manager. Grace has a strong understanding of the industry’s core competencies; a Bachelor of Communications with a major in Journalism and experience in a local newsroom\, which has honed her nose for news and storytelling skills.  Grace’s most recent experience at Warner Bros. Discovery exposed her to digital marketing\, which will be valuable for her Bastion Amplify clients who have an active social media presence. It is Grace’s strong news and editorial sense\, writing\, campaign and project management skills\, however\, which have proven most transferable – a daily essential in her new role at Bastion Amplify.  It was her love of writing that encouraged Grace to make this career change; the ability of words to influence reputation remains powerful in today’s world. URL:https://prinz.org.nz/event/incorporating-tiriti-based-principles-into-public-relations-practice/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/03/2025-banners-58.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260625T093000 DTEND;TZID=Pacific/Auckland:20260625T120000 DTSTAMP:20260627T081426 CREATED:20251212T033817Z LAST-MODIFIED:20260616T234935Z UID:53684-1782379800-1782388800@prinz.org.nz SUMMARY:Hands On with AI DESCRIPTION:5th July 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewStudying towards a Communications or Marketing degree and keen to hear about where a job in the PR industry could take you? Or\, sitting there thinking to yourself ‘what on earth have I got myself into?’. Come along to this interactive panel event where you’ll hear from five young PR professionals about their experience in the communications and marketing sectors. They’ll cover off some tips and tricks that you might find helpful when looking for your first gig once you graduate from Uni\, and share some of their key lessons that have shaped their careers so far. Networking from 5:00pm with light refreshments and nibbles\, Panel to start at 5.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..Brooke Hurndell (Ngāti Kahungunu ki Te Wairoa\, Whakatōhea) is Co-Chair of the PRINZ (PR Institute of New Zealand) Northern Committee\, 2022 finalist of the Sally Logan-Milne Young PR Practitioner of the Year award and a Corporate Relations Partner at Spark where she’s part of the consumer team focused on how Spark’s technology and brand shows up for consumers. She graduated from AUT with a Bachelor of Communications Majoring in Public Relations and Minoring in Journalism and has been working in the PR and communications industry for nearly seven years. Brooke ‘cut her teeth’ in agency land before pursuing a career in Sports PR where she’s spent the majority of her career undertaking Communications Manager positions at the ICC Women’s Cricket World Cup and New Zealand Rugby League. With strong foundations in media relations\, stakeholder engagement and risk management and a passion for sport in tow\, Brooke has recently stepped into governance taking up Board Member roles with the 2022 Softball World Cup and North Harbour Softball Association. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sophie Wills GM Marketing & Communications\, New Zealand Rugby League With nearly seven years of experience in the PR and communications industry\, plus four years at New Zealand Rugby League (NZRL)\, Sophie is passionate about shaping rugby league’s narrative among fans\, communities and stakeholders. After graduating with a Bachelor of Communications Majoring in Public Relations from AUT\, Sophie began her career as a Corporate PR consultant before pursuing her love for rugby league and sports communication. In her role as General Manager of Communications and Marketing\, Sophie is responsible for all of NZRL’s external communications and the organisation’s media\, reputation and brand management strategies. Sophie leads a team of talented marketing and content creators\, and her role has seen her lead multiple international communications campaigns\, most recently the 2022 Rugby League World Cup tour in the UK. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Anaru Tuhi Communications Advisor\, Lotto NZ Anaru Tuhi (Tainui\, Te Rarawa\, Te Aupouri) is a Communications Advisor at Lotto NZ focusing on Corporate\, CSR and Māori engagement. Anaru has a passion for bringing his culture into the mahi he does and last year took a year off to study te reo Māori full-time. Anaru previously held various roles for nearly seven years at Spark NZ\, most recently as Corporate Relations Partner. Besides his roles in PR and comms\, Anaru also sits on the board of Copyright Licensing New Zealand and on the Sustainability Advisory Panel for TAB New Zealand. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Morgan MacFadyen Senior Account Manager\, One Plus One Group Morgan is an enthusiastic and detail-oriented public relations generalist\, providing communication advice and support across a range of clients and industries.  With over five years experience\, Morgan is skilled in reputation management\, internal\, external\, employee and crisis communications\, social media\, project management\, event management\, stakeholder engagement and content development. Currently a Senior Account Manager at One Plus One Communications\, her working portfolio includes roles as a Senior Client Executive at SenateSHJ\, a Communications Advisor at Ports of Auckland\, and a number of PR internships under her belt.  Morgan holds a Bachelor of Communications Studies majoring in Public Relations and a Bachelor of Business double-majoring in Market Insights (Marketing\, Advertising\, Retail and Sales) and Management\, both from Auckland University of Technology. She is a member of the Public Relations Institute of New Zealand and achieved her Accreditation in Public Relations (APR) in 2022. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Grace MacCormick PR Business Manager\, Bastion Amplify Although no stranger to the disciplines\, Grace is new to PR\, having recently joined Bastion Amplify as PR Business Manager. Grace has a strong understanding of the industry’s core competencies; a Bachelor of Communications with a major in Journalism and experience in a local newsroom\, which has honed her nose for news and storytelling skills.  Grace’s most recent experience at Warner Bros. Discovery exposed her to digital marketing\, which will be valuable for her Bastion Amplify clients who have an active social media presence. It is Grace’s strong news and editorial sense\, writing\, campaign and project management skills\, however\, which have proven most transferable – a daily essential in her new role at Bastion Amplify.  It was her love of writing that encouraged Grace to make this career change; the ability of words to influence reputation remains powerful in today’s world. URL:https://prinz.org.nz/event/hands-on-with-ai-4/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/PRKH-Hands-on-White-Phone-e1742172373898.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260707T093000 DTEND;TZID=Pacific/Auckland:20260707T133000 DTSTAMP:20260627T081426 CREATED:20260429T031541Z LAST-MODIFIED:20260429T031541Z UID:56243-1783416600-1783431000@prinz.org.nz SUMMARY:Key Stakeholder Engagement DESCRIPTION:5th July 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewStudying towards a Communications or Marketing degree and keen to hear about where a job in the PR industry could take you? Or\, sitting there thinking to yourself ‘what on earth have I got myself into?’. Come along to this interactive panel event where you’ll hear from five young PR professionals about their experience in the communications and marketing sectors. They’ll cover off some tips and tricks that you might find helpful when looking for your first gig once you graduate from Uni\, and share some of their key lessons that have shaped their careers so far. Networking from 5:00pm with light refreshments and nibbles\, Panel to start at 5.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..Brooke Hurndell (Ngāti Kahungunu ki Te Wairoa\, Whakatōhea) is Co-Chair of the PRINZ (PR Institute of New Zealand) Northern Committee\, 2022 finalist of the Sally Logan-Milne Young PR Practitioner of the Year award and a Corporate Relations Partner at Spark where she’s part of the consumer team focused on how Spark’s technology and brand shows up for consumers. She graduated from AUT with a Bachelor of Communications Majoring in Public Relations and Minoring in Journalism and has been working in the PR and communications industry for nearly seven years. Brooke ‘cut her teeth’ in agency land before pursuing a career in Sports PR where she’s spent the majority of her career undertaking Communications Manager positions at the ICC Women’s Cricket World Cup and New Zealand Rugby League. With strong foundations in media relations\, stakeholder engagement and risk management and a passion for sport in tow\, Brooke has recently stepped into governance taking up Board Member roles with the 2022 Softball World Cup and North Harbour Softball Association. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sophie Wills GM Marketing & Communications\, New Zealand Rugby League With nearly seven years of experience in the PR and communications industry\, plus four years at New Zealand Rugby League (NZRL)\, Sophie is passionate about shaping rugby league’s narrative among fans\, communities and stakeholders. After graduating with a Bachelor of Communications Majoring in Public Relations from AUT\, Sophie began her career as a Corporate PR consultant before pursuing her love for rugby league and sports communication. In her role as General Manager of Communications and Marketing\, Sophie is responsible for all of NZRL’s external communications and the organisation’s media\, reputation and brand management strategies. Sophie leads a team of talented marketing and content creators\, and her role has seen her lead multiple international communications campaigns\, most recently the 2022 Rugby League World Cup tour in the UK. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Anaru Tuhi Communications Advisor\, Lotto NZ Anaru Tuhi (Tainui\, Te Rarawa\, Te Aupouri) is a Communications Advisor at Lotto NZ focusing on Corporate\, CSR and Māori engagement. Anaru has a passion for bringing his culture into the mahi he does and last year took a year off to study te reo Māori full-time. Anaru previously held various roles for nearly seven years at Spark NZ\, most recently as Corporate Relations Partner. Besides his roles in PR and comms\, Anaru also sits on the board of Copyright Licensing New Zealand and on the Sustainability Advisory Panel for TAB New Zealand. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Morgan MacFadyen Senior Account Manager\, One Plus One Group Morgan is an enthusiastic and detail-oriented public relations generalist\, providing communication advice and support across a range of clients and industries.  With over five years experience\, Morgan is skilled in reputation management\, internal\, external\, employee and crisis communications\, social media\, project management\, event management\, stakeholder engagement and content development. Currently a Senior Account Manager at One Plus One Communications\, her working portfolio includes roles as a Senior Client Executive at SenateSHJ\, a Communications Advisor at Ports of Auckland\, and a number of PR internships under her belt.  Morgan holds a Bachelor of Communications Studies majoring in Public Relations and a Bachelor of Business double-majoring in Market Insights (Marketing\, Advertising\, Retail and Sales) and Management\, both from Auckland University of Technology. She is a member of the Public Relations Institute of New Zealand and achieved her Accreditation in Public Relations (APR) in 2022. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Grace MacCormick PR Business Manager\, Bastion Amplify Although no stranger to the disciplines\, Grace is new to PR\, having recently joined Bastion Amplify as PR Business Manager. Grace has a strong understanding of the industry’s core competencies; a Bachelor of Communications with a major in Journalism and experience in a local newsroom\, which has honed her nose for news and storytelling skills.  Grace’s most recent experience at Warner Bros. Discovery exposed her to digital marketing\, which will be valuable for her Bastion Amplify clients who have an active social media presence. It is Grace’s strong news and editorial sense\, writing\, campaign and project management skills\, however\, which have proven most transferable – a daily essential in her new role at Bastion Amplify.  It was her love of writing that encouraged Grace to make this career change; the ability of words to influence reputation remains powerful in today’s world. URL:https://prinz.org.nz/event/key-stakeholder-engagement-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-45.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260715T120000 DTEND;TZID=Pacific/Auckland:20260715T130000 DTSTAMP:20260627T081426 CREATED:20260618T051650Z LAST-MODIFIED:20260618T210202Z UID:57297-1784116800-1784120400@prinz.org.nz SUMMARY:PassTheMic: Amplifying Voices that Need to Be Heard Webinar DESCRIPTION:5th July 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewStudying towards a Communications or Marketing degree and keen to hear about where a job in the PR industry could take you? Or\, sitting there thinking to yourself ‘what on earth have I got myself into?’. Come along to this interactive panel event where you’ll hear from five young PR professionals about their experience in the communications and marketing sectors. They’ll cover off some tips and tricks that you might find helpful when looking for your first gig once you graduate from Uni\, and share some of their key lessons that have shaped their careers so far. Networking from 5:00pm with light refreshments and nibbles\, Panel to start at 5.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..Brooke Hurndell (Ngāti Kahungunu ki Te Wairoa\, Whakatōhea) is Co-Chair of the PRINZ (PR Institute of New Zealand) Northern Committee\, 2022 finalist of the Sally Logan-Milne Young PR Practitioner of the Year award and a Corporate Relations Partner at Spark where she’s part of the consumer team focused on how Spark’s technology and brand shows up for consumers. She graduated from AUT with a Bachelor of Communications Majoring in Public Relations and Minoring in Journalism and has been working in the PR and communications industry for nearly seven years. Brooke ‘cut her teeth’ in agency land before pursuing a career in Sports PR where she’s spent the majority of her career undertaking Communications Manager positions at the ICC Women’s Cricket World Cup and New Zealand Rugby League. With strong foundations in media relations\, stakeholder engagement and risk management and a passion for sport in tow\, Brooke has recently stepped into governance taking up Board Member roles with the 2022 Softball World Cup and North Harbour Softball Association. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sophie Wills GM Marketing & Communications\, New Zealand Rugby League With nearly seven years of experience in the PR and communications industry\, plus four years at New Zealand Rugby League (NZRL)\, Sophie is passionate about shaping rugby league’s narrative among fans\, communities and stakeholders. After graduating with a Bachelor of Communications Majoring in Public Relations from AUT\, Sophie began her career as a Corporate PR consultant before pursuing her love for rugby league and sports communication. In her role as General Manager of Communications and Marketing\, Sophie is responsible for all of NZRL’s external communications and the organisation’s media\, reputation and brand management strategies. Sophie leads a team of talented marketing and content creators\, and her role has seen her lead multiple international communications campaigns\, most recently the 2022 Rugby League World Cup tour in the UK. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Anaru Tuhi Communications Advisor\, Lotto NZ Anaru Tuhi (Tainui\, Te Rarawa\, Te Aupouri) is a Communications Advisor at Lotto NZ focusing on Corporate\, CSR and Māori engagement. Anaru has a passion for bringing his culture into the mahi he does and last year took a year off to study te reo Māori full-time. Anaru previously held various roles for nearly seven years at Spark NZ\, most recently as Corporate Relations Partner. Besides his roles in PR and comms\, Anaru also sits on the board of Copyright Licensing New Zealand and on the Sustainability Advisory Panel for TAB New Zealand. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Morgan MacFadyen Senior Account Manager\, One Plus One Group Morgan is an enthusiastic and detail-oriented public relations generalist\, providing communication advice and support across a range of clients and industries.  With over five years experience\, Morgan is skilled in reputation management\, internal\, external\, employee and crisis communications\, social media\, project management\, event management\, stakeholder engagement and content development. Currently a Senior Account Manager at One Plus One Communications\, her working portfolio includes roles as a Senior Client Executive at SenateSHJ\, a Communications Advisor at Ports of Auckland\, and a number of PR internships under her belt.  Morgan holds a Bachelor of Communications Studies majoring in Public Relations and a Bachelor of Business double-majoring in Market Insights (Marketing\, Advertising\, Retail and Sales) and Management\, both from Auckland University of Technology. She is a member of the Public Relations Institute of New Zealand and achieved her Accreditation in Public Relations (APR) in 2022. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Grace MacCormick PR Business Manager\, Bastion Amplify Although no stranger to the disciplines\, Grace is new to PR\, having recently joined Bastion Amplify as PR Business Manager. Grace has a strong understanding of the industry’s core competencies; a Bachelor of Communications with a major in Journalism and experience in a local newsroom\, which has honed her nose for news and storytelling skills.  Grace’s most recent experience at Warner Bros. Discovery exposed her to digital marketing\, which will be valuable for her Bastion Amplify clients who have an active social media presence. It is Grace’s strong news and editorial sense\, writing\, campaign and project management skills\, however\, which have proven most transferable – a daily essential in her new role at Bastion Amplify.  It was her love of writing that encouraged Grace to make this career change; the ability of words to influence reputation remains powerful in today’s world. URL:https://prinz.org.nz/event/passthemic-amplifying-voices-that-need-to-be-heard-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/06/2025-banners-71.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260723T093000 DTEND;TZID=Pacific/Auckland:20260723T120000 DTSTAMP:20260627T081426 CREATED:20260430T045635Z LAST-MODIFIED:20260623T041140Z UID:56260-1784799000-1784808000@prinz.org.nz SUMMARY:Communications and Governance DESCRIPTION:5th July 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewStudying towards a Communications or Marketing degree and keen to hear about where a job in the PR industry could take you? Or\, sitting there thinking to yourself ‘what on earth have I got myself into?’. Come along to this interactive panel event where you’ll hear from five young PR professionals about their experience in the communications and marketing sectors. They’ll cover off some tips and tricks that you might find helpful when looking for your first gig once you graduate from Uni\, and share some of their key lessons that have shaped their careers so far. Networking from 5:00pm with light refreshments and nibbles\, Panel to start at 5.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..Brooke Hurndell (Ngāti Kahungunu ki Te Wairoa\, Whakatōhea) is Co-Chair of the PRINZ (PR Institute of New Zealand) Northern Committee\, 2022 finalist of the Sally Logan-Milne Young PR Practitioner of the Year award and a Corporate Relations Partner at Spark where she’s part of the consumer team focused on how Spark’s technology and brand shows up for consumers. She graduated from AUT with a Bachelor of Communications Majoring in Public Relations and Minoring in Journalism and has been working in the PR and communications industry for nearly seven years. Brooke ‘cut her teeth’ in agency land before pursuing a career in Sports PR where she’s spent the majority of her career undertaking Communications Manager positions at the ICC Women’s Cricket World Cup and New Zealand Rugby League. With strong foundations in media relations\, stakeholder engagement and risk management and a passion for sport in tow\, Brooke has recently stepped into governance taking up Board Member roles with the 2022 Softball World Cup and North Harbour Softball Association. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sophie Wills GM Marketing & Communications\, New Zealand Rugby League With nearly seven years of experience in the PR and communications industry\, plus four years at New Zealand Rugby League (NZRL)\, Sophie is passionate about shaping rugby league’s narrative among fans\, communities and stakeholders. After graduating with a Bachelor of Communications Majoring in Public Relations from AUT\, Sophie began her career as a Corporate PR consultant before pursuing her love for rugby league and sports communication. In her role as General Manager of Communications and Marketing\, Sophie is responsible for all of NZRL’s external communications and the organisation’s media\, reputation and brand management strategies. Sophie leads a team of talented marketing and content creators\, and her role has seen her lead multiple international communications campaigns\, most recently the 2022 Rugby League World Cup tour in the UK. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Anaru Tuhi Communications Advisor\, Lotto NZ Anaru Tuhi (Tainui\, Te Rarawa\, Te Aupouri) is a Communications Advisor at Lotto NZ focusing on Corporate\, CSR and Māori engagement. Anaru has a passion for bringing his culture into the mahi he does and last year took a year off to study te reo Māori full-time. Anaru previously held various roles for nearly seven years at Spark NZ\, most recently as Corporate Relations Partner. Besides his roles in PR and comms\, Anaru also sits on the board of Copyright Licensing New Zealand and on the Sustainability Advisory Panel for TAB New Zealand. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Morgan MacFadyen Senior Account Manager\, One Plus One Group Morgan is an enthusiastic and detail-oriented public relations generalist\, providing communication advice and support across a range of clients and industries.  With over five years experience\, Morgan is skilled in reputation management\, internal\, external\, employee and crisis communications\, social media\, project management\, event management\, stakeholder engagement and content development. Currently a Senior Account Manager at One Plus One Communications\, her working portfolio includes roles as a Senior Client Executive at SenateSHJ\, a Communications Advisor at Ports of Auckland\, and a number of PR internships under her belt.  Morgan holds a Bachelor of Communications Studies majoring in Public Relations and a Bachelor of Business double-majoring in Market Insights (Marketing\, Advertising\, Retail and Sales) and Management\, both from Auckland University of Technology. She is a member of the Public Relations Institute of New Zealand and achieved her Accreditation in Public Relations (APR) in 2022. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Grace MacCormick PR Business Manager\, Bastion Amplify Although no stranger to the disciplines\, Grace is new to PR\, having recently joined Bastion Amplify as PR Business Manager. Grace has a strong understanding of the industry’s core competencies; a Bachelor of Communications with a major in Journalism and experience in a local newsroom\, which has honed her nose for news and storytelling skills.  Grace’s most recent experience at Warner Bros. Discovery exposed her to digital marketing\, which will be valuable for her Bastion Amplify clients who have an active social media presence. It is Grace’s strong news and editorial sense\, writing\, campaign and project management skills\, however\, which have proven most transferable – a daily essential in her new role at Bastion Amplify.  It was her love of writing that encouraged Grace to make this career change; the ability of words to influence reputation remains powerful in today’s world. URL:https://prinz.org.nz/event/communications-and-governance-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-12.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260728T093000 DTEND;TZID=Pacific/Auckland:20260729T120000 DTSTAMP:20260627T081426 CREATED:20260520T012659Z LAST-MODIFIED:20260617T043954Z UID:56851-1785231000-1785326400@prinz.org.nz SUMMARY:Speechwriting Essentials DESCRIPTION:5th July 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewStudying towards a Communications or Marketing degree and keen to hear about where a job in the PR industry could take you? Or\, sitting there thinking to yourself ‘what on earth have I got myself into?’. Come along to this interactive panel event where you’ll hear from five young PR professionals about their experience in the communications and marketing sectors. They’ll cover off some tips and tricks that you might find helpful when looking for your first gig once you graduate from Uni\, and share some of their key lessons that have shaped their careers so far. Networking from 5:00pm with light refreshments and nibbles\, Panel to start at 5.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..Brooke Hurndell (Ngāti Kahungunu ki Te Wairoa\, Whakatōhea) is Co-Chair of the PRINZ (PR Institute of New Zealand) Northern Committee\, 2022 finalist of the Sally Logan-Milne Young PR Practitioner of the Year award and a Corporate Relations Partner at Spark where she’s part of the consumer team focused on how Spark’s technology and brand shows up for consumers. She graduated from AUT with a Bachelor of Communications Majoring in Public Relations and Minoring in Journalism and has been working in the PR and communications industry for nearly seven years. Brooke ‘cut her teeth’ in agency land before pursuing a career in Sports PR where she’s spent the majority of her career undertaking Communications Manager positions at the ICC Women’s Cricket World Cup and New Zealand Rugby League. With strong foundations in media relations\, stakeholder engagement and risk management and a passion for sport in tow\, Brooke has recently stepped into governance taking up Board Member roles with the 2022 Softball World Cup and North Harbour Softball Association. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sophie Wills GM Marketing & Communications\, New Zealand Rugby League With nearly seven years of experience in the PR and communications industry\, plus four years at New Zealand Rugby League (NZRL)\, Sophie is passionate about shaping rugby league’s narrative among fans\, communities and stakeholders. After graduating with a Bachelor of Communications Majoring in Public Relations from AUT\, Sophie began her career as a Corporate PR consultant before pursuing her love for rugby league and sports communication. In her role as General Manager of Communications and Marketing\, Sophie is responsible for all of NZRL’s external communications and the organisation’s media\, reputation and brand management strategies. Sophie leads a team of talented marketing and content creators\, and her role has seen her lead multiple international communications campaigns\, most recently the 2022 Rugby League World Cup tour in the UK. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Anaru Tuhi Communications Advisor\, Lotto NZ Anaru Tuhi (Tainui\, Te Rarawa\, Te Aupouri) is a Communications Advisor at Lotto NZ focusing on Corporate\, CSR and Māori engagement. Anaru has a passion for bringing his culture into the mahi he does and last year took a year off to study te reo Māori full-time. Anaru previously held various roles for nearly seven years at Spark NZ\, most recently as Corporate Relations Partner. Besides his roles in PR and comms\, Anaru also sits on the board of Copyright Licensing New Zealand and on the Sustainability Advisory Panel for TAB New Zealand. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Morgan MacFadyen Senior Account Manager\, One Plus One Group Morgan is an enthusiastic and detail-oriented public relations generalist\, providing communication advice and support across a range of clients and industries.  With over five years experience\, Morgan is skilled in reputation management\, internal\, external\, employee and crisis communications\, social media\, project management\, event management\, stakeholder engagement and content development. Currently a Senior Account Manager at One Plus One Communications\, her working portfolio includes roles as a Senior Client Executive at SenateSHJ\, a Communications Advisor at Ports of Auckland\, and a number of PR internships under her belt.  Morgan holds a Bachelor of Communications Studies majoring in Public Relations and a Bachelor of Business double-majoring in Market Insights (Marketing\, Advertising\, Retail and Sales) and Management\, both from Auckland University of Technology. She is a member of the Public Relations Institute of New Zealand and achieved her Accreditation in Public Relations (APR) in 2022. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Grace MacCormick PR Business Manager\, Bastion Amplify Although no stranger to the disciplines\, Grace is new to PR\, having recently joined Bastion Amplify as PR Business Manager. Grace has a strong understanding of the industry’s core competencies; a Bachelor of Communications with a major in Journalism and experience in a local newsroom\, which has honed her nose for news and storytelling skills.  Grace’s most recent experience at Warner Bros. Discovery exposed her to digital marketing\, which will be valuable for her Bastion Amplify clients who have an active social media presence. It is Grace’s strong news and editorial sense\, writing\, campaign and project management skills\, however\, which have proven most transferable – a daily essential in her new role at Bastion Amplify.  It was her love of writing that encouraged Grace to make this career change; the ability of words to influence reputation remains powerful in today’s world. URL:https://prinz.org.nz/event/speechwriting-essentials-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/01/PR-16.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260804T103000 DTEND;TZID=Pacific/Auckland:20260804T130000 DTSTAMP:20260627T081426 CREATED:20260617T035954Z LAST-MODIFIED:20260617T040112Z UID:57186-1785839400-1785848400@prinz.org.nz SUMMARY:Making Data Work for You: Critical Thinking for Communicators DESCRIPTION:5th July 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewStudying towards a Communications or Marketing degree and keen to hear about where a job in the PR industry could take you? Or\, sitting there thinking to yourself ‘what on earth have I got myself into?’. Come along to this interactive panel event where you’ll hear from five young PR professionals about their experience in the communications and marketing sectors. They’ll cover off some tips and tricks that you might find helpful when looking for your first gig once you graduate from Uni\, and share some of their key lessons that have shaped their careers so far. Networking from 5:00pm with light refreshments and nibbles\, Panel to start at 5.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..Brooke Hurndell (Ngāti Kahungunu ki Te Wairoa\, Whakatōhea) is Co-Chair of the PRINZ (PR Institute of New Zealand) Northern Committee\, 2022 finalist of the Sally Logan-Milne Young PR Practitioner of the Year award and a Corporate Relations Partner at Spark where she’s part of the consumer team focused on how Spark’s technology and brand shows up for consumers. She graduated from AUT with a Bachelor of Communications Majoring in Public Relations and Minoring in Journalism and has been working in the PR and communications industry for nearly seven years. Brooke ‘cut her teeth’ in agency land before pursuing a career in Sports PR where she’s spent the majority of her career undertaking Communications Manager positions at the ICC Women’s Cricket World Cup and New Zealand Rugby League. With strong foundations in media relations\, stakeholder engagement and risk management and a passion for sport in tow\, Brooke has recently stepped into governance taking up Board Member roles with the 2022 Softball World Cup and North Harbour Softball Association. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sophie Wills GM Marketing & Communications\, New Zealand Rugby League With nearly seven years of experience in the PR and communications industry\, plus four years at New Zealand Rugby League (NZRL)\, Sophie is passionate about shaping rugby league’s narrative among fans\, communities and stakeholders. After graduating with a Bachelor of Communications Majoring in Public Relations from AUT\, Sophie began her career as a Corporate PR consultant before pursuing her love for rugby league and sports communication. In her role as General Manager of Communications and Marketing\, Sophie is responsible for all of NZRL’s external communications and the organisation’s media\, reputation and brand management strategies. Sophie leads a team of talented marketing and content creators\, and her role has seen her lead multiple international communications campaigns\, most recently the 2022 Rugby League World Cup tour in the UK. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Anaru Tuhi Communications Advisor\, Lotto NZ Anaru Tuhi (Tainui\, Te Rarawa\, Te Aupouri) is a Communications Advisor at Lotto NZ focusing on Corporate\, CSR and Māori engagement. Anaru has a passion for bringing his culture into the mahi he does and last year took a year off to study te reo Māori full-time. Anaru previously held various roles for nearly seven years at Spark NZ\, most recently as Corporate Relations Partner. Besides his roles in PR and comms\, Anaru also sits on the board of Copyright Licensing New Zealand and on the Sustainability Advisory Panel for TAB New Zealand. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Morgan MacFadyen Senior Account Manager\, One Plus One Group Morgan is an enthusiastic and detail-oriented public relations generalist\, providing communication advice and support across a range of clients and industries.  With over five years experience\, Morgan is skilled in reputation management\, internal\, external\, employee and crisis communications\, social media\, project management\, event management\, stakeholder engagement and content development. Currently a Senior Account Manager at One Plus One Communications\, her working portfolio includes roles as a Senior Client Executive at SenateSHJ\, a Communications Advisor at Ports of Auckland\, and a number of PR internships under her belt.  Morgan holds a Bachelor of Communications Studies majoring in Public Relations and a Bachelor of Business double-majoring in Market Insights (Marketing\, Advertising\, Retail and Sales) and Management\, both from Auckland University of Technology. She is a member of the Public Relations Institute of New Zealand and achieved her Accreditation in Public Relations (APR) in 2022. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Grace MacCormick PR Business Manager\, Bastion Amplify Although no stranger to the disciplines\, Grace is new to PR\, having recently joined Bastion Amplify as PR Business Manager. Grace has a strong understanding of the industry’s core competencies; a Bachelor of Communications with a major in Journalism and experience in a local newsroom\, which has honed her nose for news and storytelling skills.  Grace’s most recent experience at Warner Bros. Discovery exposed her to digital marketing\, which will be valuable for her Bastion Amplify clients who have an active social media presence. It is Grace’s strong news and editorial sense\, writing\, campaign and project management skills\, however\, which have proven most transferable – a daily essential in her new role at Bastion Amplify.  It was her love of writing that encouraged Grace to make this career change; the ability of words to influence reputation remains powerful in today’s world. URL:https://prinz.org.nz/event/making-data-work-for-you-critical-thinking-for-communicators-3/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-39.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260812T090000 DTEND;TZID=Pacific/Auckland:20260819T120000 DTSTAMP:20260627T081426 CREATED:20260617T052105Z LAST-MODIFIED:20260617T052105Z UID:57275-1786525200-1787140800@prinz.org.nz SUMMARY:The Inside Scoop: Strategic Internal Comms for Your Organisation DESCRIPTION:5th July 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewStudying towards a Communications or Marketing degree and keen to hear about where a job in the PR industry could take you? Or\, sitting there thinking to yourself ‘what on earth have I got myself into?’. Come along to this interactive panel event where you’ll hear from five young PR professionals about their experience in the communications and marketing sectors. They’ll cover off some tips and tricks that you might find helpful when looking for your first gig once you graduate from Uni\, and share some of their key lessons that have shaped their careers so far. Networking from 5:00pm with light refreshments and nibbles\, Panel to start at 5.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..Brooke Hurndell (Ngāti Kahungunu ki Te Wairoa\, Whakatōhea) is Co-Chair of the PRINZ (PR Institute of New Zealand) Northern Committee\, 2022 finalist of the Sally Logan-Milne Young PR Practitioner of the Year award and a Corporate Relations Partner at Spark where she’s part of the consumer team focused on how Spark’s technology and brand shows up for consumers. She graduated from AUT with a Bachelor of Communications Majoring in Public Relations and Minoring in Journalism and has been working in the PR and communications industry for nearly seven years. Brooke ‘cut her teeth’ in agency land before pursuing a career in Sports PR where she’s spent the majority of her career undertaking Communications Manager positions at the ICC Women’s Cricket World Cup and New Zealand Rugby League. With strong foundations in media relations\, stakeholder engagement and risk management and a passion for sport in tow\, Brooke has recently stepped into governance taking up Board Member roles with the 2022 Softball World Cup and North Harbour Softball Association. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sophie Wills GM Marketing & Communications\, New Zealand Rugby League With nearly seven years of experience in the PR and communications industry\, plus four years at New Zealand Rugby League (NZRL)\, Sophie is passionate about shaping rugby league’s narrative among fans\, communities and stakeholders. After graduating with a Bachelor of Communications Majoring in Public Relations from AUT\, Sophie began her career as a Corporate PR consultant before pursuing her love for rugby league and sports communication. In her role as General Manager of Communications and Marketing\, Sophie is responsible for all of NZRL’s external communications and the organisation’s media\, reputation and brand management strategies. Sophie leads a team of talented marketing and content creators\, and her role has seen her lead multiple international communications campaigns\, most recently the 2022 Rugby League World Cup tour in the UK. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Anaru Tuhi Communications Advisor\, Lotto NZ Anaru Tuhi (Tainui\, Te Rarawa\, Te Aupouri) is a Communications Advisor at Lotto NZ focusing on Corporate\, CSR and Māori engagement. Anaru has a passion for bringing his culture into the mahi he does and last year took a year off to study te reo Māori full-time. Anaru previously held various roles for nearly seven years at Spark NZ\, most recently as Corporate Relations Partner. Besides his roles in PR and comms\, Anaru also sits on the board of Copyright Licensing New Zealand and on the Sustainability Advisory Panel for TAB New Zealand. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Morgan MacFadyen Senior Account Manager\, One Plus One Group Morgan is an enthusiastic and detail-oriented public relations generalist\, providing communication advice and support across a range of clients and industries.  With over five years experience\, Morgan is skilled in reputation management\, internal\, external\, employee and crisis communications\, social media\, project management\, event management\, stakeholder engagement and content development. Currently a Senior Account Manager at One Plus One Communications\, her working portfolio includes roles as a Senior Client Executive at SenateSHJ\, a Communications Advisor at Ports of Auckland\, and a number of PR internships under her belt.  Morgan holds a Bachelor of Communications Studies majoring in Public Relations and a Bachelor of Business double-majoring in Market Insights (Marketing\, Advertising\, Retail and Sales) and Management\, both from Auckland University of Technology. She is a member of the Public Relations Institute of New Zealand and achieved her Accreditation in Public Relations (APR) in 2022. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Grace MacCormick PR Business Manager\, Bastion Amplify Although no stranger to the disciplines\, Grace is new to PR\, having recently joined Bastion Amplify as PR Business Manager. Grace has a strong understanding of the industry’s core competencies; a Bachelor of Communications with a major in Journalism and experience in a local newsroom\, which has honed her nose for news and storytelling skills.  Grace’s most recent experience at Warner Bros. Discovery exposed her to digital marketing\, which will be valuable for her Bastion Amplify clients who have an active social media presence. It is Grace’s strong news and editorial sense\, writing\, campaign and project management skills\, however\, which have proven most transferable – a daily essential in her new role at Bastion Amplify.  It was her love of writing that encouraged Grace to make this career change; the ability of words to influence reputation remains powerful in today’s world. URL:https://prinz.org.nz/event/the-inside-scoop-strategic-internal-comms-for-your-organisation-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-47.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260818T090000 DTEND;TZID=Pacific/Auckland:20260825T120000 DTSTAMP:20260627T081426 CREATED:20260622T040513Z LAST-MODIFIED:20260622T040513Z UID:57329-1787043600-1787659200@prinz.org.nz SUMMARY:AI Playbook for Behaviour Change DESCRIPTION:5th July 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewStudying towards a Communications or Marketing degree and keen to hear about where a job in the PR industry could take you? Or\, sitting there thinking to yourself ‘what on earth have I got myself into?’. Come along to this interactive panel event where you’ll hear from five young PR professionals about their experience in the communications and marketing sectors. They’ll cover off some tips and tricks that you might find helpful when looking for your first gig once you graduate from Uni\, and share some of their key lessons that have shaped their careers so far. Networking from 5:00pm with light refreshments and nibbles\, Panel to start at 5.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..Brooke Hurndell (Ngāti Kahungunu ki Te Wairoa\, Whakatōhea) is Co-Chair of the PRINZ (PR Institute of New Zealand) Northern Committee\, 2022 finalist of the Sally Logan-Milne Young PR Practitioner of the Year award and a Corporate Relations Partner at Spark where she’s part of the consumer team focused on how Spark’s technology and brand shows up for consumers. She graduated from AUT with a Bachelor of Communications Majoring in Public Relations and Minoring in Journalism and has been working in the PR and communications industry for nearly seven years. Brooke ‘cut her teeth’ in agency land before pursuing a career in Sports PR where she’s spent the majority of her career undertaking Communications Manager positions at the ICC Women’s Cricket World Cup and New Zealand Rugby League. With strong foundations in media relations\, stakeholder engagement and risk management and a passion for sport in tow\, Brooke has recently stepped into governance taking up Board Member roles with the 2022 Softball World Cup and North Harbour Softball Association. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sophie Wills GM Marketing & Communications\, New Zealand Rugby League With nearly seven years of experience in the PR and communications industry\, plus four years at New Zealand Rugby League (NZRL)\, Sophie is passionate about shaping rugby league’s narrative among fans\, communities and stakeholders. After graduating with a Bachelor of Communications Majoring in Public Relations from AUT\, Sophie began her career as a Corporate PR consultant before pursuing her love for rugby league and sports communication. In her role as General Manager of Communications and Marketing\, Sophie is responsible for all of NZRL’s external communications and the organisation’s media\, reputation and brand management strategies. Sophie leads a team of talented marketing and content creators\, and her role has seen her lead multiple international communications campaigns\, most recently the 2022 Rugby League World Cup tour in the UK. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Anaru Tuhi Communications Advisor\, Lotto NZ Anaru Tuhi (Tainui\, Te Rarawa\, Te Aupouri) is a Communications Advisor at Lotto NZ focusing on Corporate\, CSR and Māori engagement. Anaru has a passion for bringing his culture into the mahi he does and last year took a year off to study te reo Māori full-time. Anaru previously held various roles for nearly seven years at Spark NZ\, most recently as Corporate Relations Partner. Besides his roles in PR and comms\, Anaru also sits on the board of Copyright Licensing New Zealand and on the Sustainability Advisory Panel for TAB New Zealand. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Morgan MacFadyen Senior Account Manager\, One Plus One Group Morgan is an enthusiastic and detail-oriented public relations generalist\, providing communication advice and support across a range of clients and industries.  With over five years experience\, Morgan is skilled in reputation management\, internal\, external\, employee and crisis communications\, social media\, project management\, event management\, stakeholder engagement and content development. Currently a Senior Account Manager at One Plus One Communications\, her working portfolio includes roles as a Senior Client Executive at SenateSHJ\, a Communications Advisor at Ports of Auckland\, and a number of PR internships under her belt.  Morgan holds a Bachelor of Communications Studies majoring in Public Relations and a Bachelor of Business double-majoring in Market Insights (Marketing\, Advertising\, Retail and Sales) and Management\, both from Auckland University of Technology. She is a member of the Public Relations Institute of New Zealand and achieved her Accreditation in Public Relations (APR) in 2022. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Grace MacCormick PR Business Manager\, Bastion Amplify Although no stranger to the disciplines\, Grace is new to PR\, having recently joined Bastion Amplify as PR Business Manager. Grace has a strong understanding of the industry’s core competencies; a Bachelor of Communications with a major in Journalism and experience in a local newsroom\, which has honed her nose for news and storytelling skills.  Grace’s most recent experience at Warner Bros. Discovery exposed her to digital marketing\, which will be valuable for her Bastion Amplify clients who have an active social media presence. It is Grace’s strong news and editorial sense\, writing\, campaign and project management skills\, however\, which have proven most transferable – a daily essential in her new role at Bastion Amplify.  It was her love of writing that encouraged Grace to make this career change; the ability of words to influence reputation remains powerful in today’s world. URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change-3/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/07/Thinking-Fast-Wise-with-AI-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260903T090000 DTEND;TZID=Pacific/Auckland:20260904T120000 DTSTAMP:20260627T081427 CREATED:20260622T045558Z LAST-MODIFIED:20260624T024007Z UID:57349-1788426000-1788523200@prinz.org.nz SUMMARY:Effective PR Research\, Measurement and Evaluation DESCRIPTION:5th July 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewStudying towards a Communications or Marketing degree and keen to hear about where a job in the PR industry could take you? Or\, sitting there thinking to yourself ‘what on earth have I got myself into?’. Come along to this interactive panel event where you’ll hear from five young PR professionals about their experience in the communications and marketing sectors. They’ll cover off some tips and tricks that you might find helpful when looking for your first gig once you graduate from Uni\, and share some of their key lessons that have shaped their careers so far. Networking from 5:00pm with light refreshments and nibbles\, Panel to start at 5.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..Brooke Hurndell (Ngāti Kahungunu ki Te Wairoa\, Whakatōhea) is Co-Chair of the PRINZ (PR Institute of New Zealand) Northern Committee\, 2022 finalist of the Sally Logan-Milne Young PR Practitioner of the Year award and a Corporate Relations Partner at Spark where she’s part of the consumer team focused on how Spark’s technology and brand shows up for consumers. She graduated from AUT with a Bachelor of Communications Majoring in Public Relations and Minoring in Journalism and has been working in the PR and communications industry for nearly seven years. Brooke ‘cut her teeth’ in agency land before pursuing a career in Sports PR where she’s spent the majority of her career undertaking Communications Manager positions at the ICC Women’s Cricket World Cup and New Zealand Rugby League. With strong foundations in media relations\, stakeholder engagement and risk management and a passion for sport in tow\, Brooke has recently stepped into governance taking up Board Member roles with the 2022 Softball World Cup and North Harbour Softball Association. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sophie Wills GM Marketing & Communications\, New Zealand Rugby League With nearly seven years of experience in the PR and communications industry\, plus four years at New Zealand Rugby League (NZRL)\, Sophie is passionate about shaping rugby league’s narrative among fans\, communities and stakeholders. After graduating with a Bachelor of Communications Majoring in Public Relations from AUT\, Sophie began her career as a Corporate PR consultant before pursuing her love for rugby league and sports communication. In her role as General Manager of Communications and Marketing\, Sophie is responsible for all of NZRL’s external communications and the organisation’s media\, reputation and brand management strategies. Sophie leads a team of talented marketing and content creators\, and her role has seen her lead multiple international communications campaigns\, most recently the 2022 Rugby League World Cup tour in the UK. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Anaru Tuhi Communications Advisor\, Lotto NZ Anaru Tuhi (Tainui\, Te Rarawa\, Te Aupouri) is a Communications Advisor at Lotto NZ focusing on Corporate\, CSR and Māori engagement. Anaru has a passion for bringing his culture into the mahi he does and last year took a year off to study te reo Māori full-time. Anaru previously held various roles for nearly seven years at Spark NZ\, most recently as Corporate Relations Partner. Besides his roles in PR and comms\, Anaru also sits on the board of Copyright Licensing New Zealand and on the Sustainability Advisory Panel for TAB New Zealand. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Morgan MacFadyen Senior Account Manager\, One Plus One Group Morgan is an enthusiastic and detail-oriented public relations generalist\, providing communication advice and support across a range of clients and industries.  With over five years experience\, Morgan is skilled in reputation management\, internal\, external\, employee and crisis communications\, social media\, project management\, event management\, stakeholder engagement and content development. Currently a Senior Account Manager at One Plus One Communications\, her working portfolio includes roles as a Senior Client Executive at SenateSHJ\, a Communications Advisor at Ports of Auckland\, and a number of PR internships under her belt.  Morgan holds a Bachelor of Communications Studies majoring in Public Relations and a Bachelor of Business double-majoring in Market Insights (Marketing\, Advertising\, Retail and Sales) and Management\, both from Auckland University of Technology. She is a member of the Public Relations Institute of New Zealand and achieved her Accreditation in Public Relations (APR) in 2022. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Grace MacCormick PR Business Manager\, Bastion Amplify Although no stranger to the disciplines\, Grace is new to PR\, having recently joined Bastion Amplify as PR Business Manager. Grace has a strong understanding of the industry’s core competencies; a Bachelor of Communications with a major in Journalism and experience in a local newsroom\, which has honed her nose for news and storytelling skills.  Grace’s most recent experience at Warner Bros. Discovery exposed her to digital marketing\, which will be valuable for her Bastion Amplify clients who have an active social media presence. It is Grace’s strong news and editorial sense\, writing\, campaign and project management skills\, however\, which have proven most transferable – a daily essential in her new role at Bastion Amplify.  It was her love of writing that encouraged Grace to make this career change; the ability of words to influence reputation remains powerful in today’s world. URL:https://prinz.org.nz/event/effective-pr-research-measurement-and-evaluation/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/06/PR-research-measure-evaluate.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260908T093000 DTEND;TZID=Pacific/Auckland:20260910T120000 DTSTAMP:20260627T081427 CREATED:20260302T002530Z LAST-MODIFIED:20260508T050443Z UID:54974-1788859800-1789041600@prinz.org.nz SUMMARY:Introduction to Public Relations DESCRIPTION:5th July 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewStudying towards a Communications or Marketing degree and keen to hear about where a job in the PR industry could take you? Or\, sitting there thinking to yourself ‘what on earth have I got myself into?’. Come along to this interactive panel event where you’ll hear from five young PR professionals about their experience in the communications and marketing sectors. They’ll cover off some tips and tricks that you might find helpful when looking for your first gig once you graduate from Uni\, and share some of their key lessons that have shaped their careers so far. Networking from 5:00pm with light refreshments and nibbles\, Panel to start at 5.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..Brooke Hurndell (Ngāti Kahungunu ki Te Wairoa\, Whakatōhea) is Co-Chair of the PRINZ (PR Institute of New Zealand) Northern Committee\, 2022 finalist of the Sally Logan-Milne Young PR Practitioner of the Year award and a Corporate Relations Partner at Spark where she’s part of the consumer team focused on how Spark’s technology and brand shows up for consumers. She graduated from AUT with a Bachelor of Communications Majoring in Public Relations and Minoring in Journalism and has been working in the PR and communications industry for nearly seven years. Brooke ‘cut her teeth’ in agency land before pursuing a career in Sports PR where she’s spent the majority of her career undertaking Communications Manager positions at the ICC Women’s Cricket World Cup and New Zealand Rugby League. With strong foundations in media relations\, stakeholder engagement and risk management and a passion for sport in tow\, Brooke has recently stepped into governance taking up Board Member roles with the 2022 Softball World Cup and North Harbour Softball Association. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sophie Wills GM Marketing & Communications\, New Zealand Rugby League With nearly seven years of experience in the PR and communications industry\, plus four years at New Zealand Rugby League (NZRL)\, Sophie is passionate about shaping rugby league’s narrative among fans\, communities and stakeholders. After graduating with a Bachelor of Communications Majoring in Public Relations from AUT\, Sophie began her career as a Corporate PR consultant before pursuing her love for rugby league and sports communication. In her role as General Manager of Communications and Marketing\, Sophie is responsible for all of NZRL’s external communications and the organisation’s media\, reputation and brand management strategies. Sophie leads a team of talented marketing and content creators\, and her role has seen her lead multiple international communications campaigns\, most recently the 2022 Rugby League World Cup tour in the UK. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Anaru Tuhi Communications Advisor\, Lotto NZ Anaru Tuhi (Tainui\, Te Rarawa\, Te Aupouri) is a Communications Advisor at Lotto NZ focusing on Corporate\, CSR and Māori engagement. Anaru has a passion for bringing his culture into the mahi he does and last year took a year off to study te reo Māori full-time. Anaru previously held various roles for nearly seven years at Spark NZ\, most recently as Corporate Relations Partner. Besides his roles in PR and comms\, Anaru also sits on the board of Copyright Licensing New Zealand and on the Sustainability Advisory Panel for TAB New Zealand. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Morgan MacFadyen Senior Account Manager\, One Plus One Group Morgan is an enthusiastic and detail-oriented public relations generalist\, providing communication advice and support across a range of clients and industries.  With over five years experience\, Morgan is skilled in reputation management\, internal\, external\, employee and crisis communications\, social media\, project management\, event management\, stakeholder engagement and content development. Currently a Senior Account Manager at One Plus One Communications\, her working portfolio includes roles as a Senior Client Executive at SenateSHJ\, a Communications Advisor at Ports of Auckland\, and a number of PR internships under her belt.  Morgan holds a Bachelor of Communications Studies majoring in Public Relations and a Bachelor of Business double-majoring in Market Insights (Marketing\, Advertising\, Retail and Sales) and Management\, both from Auckland University of Technology. She is a member of the Public Relations Institute of New Zealand and achieved her Accreditation in Public Relations (APR) in 2022. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Grace MacCormick PR Business Manager\, Bastion Amplify Although no stranger to the disciplines\, Grace is new to PR\, having recently joined Bastion Amplify as PR Business Manager. Grace has a strong understanding of the industry’s core competencies; a Bachelor of Communications with a major in Journalism and experience in a local newsroom\, which has honed her nose for news and storytelling skills.  Grace’s most recent experience at Warner Bros. Discovery exposed her to digital marketing\, which will be valuable for her Bastion Amplify clients who have an active social media presence. It is Grace’s strong news and editorial sense\, writing\, campaign and project management skills\, however\, which have proven most transferable – a daily essential in her new role at Bastion Amplify.  It was her love of writing that encouraged Grace to make this career change; the ability of words to influence reputation remains powerful in today’s world. URL:https://prinz.org.nz/event/introduction-to-public-relations-8/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Intro-to-PR-Cover-People-Catherine-Arrow-e1772399595717.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260923T093000 DTEND;TZID=Pacific/Auckland:20260924T123000 DTSTAMP:20260627T081427 CREATED:20260309T012034Z LAST-MODIFIED:20260618T215621Z UID:55082-1790155800-1790253000@prinz.org.nz SUMMARY:Critical Thinking in the Age of AI DESCRIPTION:5th July 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewStudying towards a Communications or Marketing degree and keen to hear about where a job in the PR industry could take you? Or\, sitting there thinking to yourself ‘what on earth have I got myself into?’. Come along to this interactive panel event where you’ll hear from five young PR professionals about their experience in the communications and marketing sectors. They’ll cover off some tips and tricks that you might find helpful when looking for your first gig once you graduate from Uni\, and share some of their key lessons that have shaped their careers so far. Networking from 5:00pm with light refreshments and nibbles\, Panel to start at 5.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..Brooke Hurndell (Ngāti Kahungunu ki Te Wairoa\, Whakatōhea) is Co-Chair of the PRINZ (PR Institute of New Zealand) Northern Committee\, 2022 finalist of the Sally Logan-Milne Young PR Practitioner of the Year award and a Corporate Relations Partner at Spark where she’s part of the consumer team focused on how Spark’s technology and brand shows up for consumers. She graduated from AUT with a Bachelor of Communications Majoring in Public Relations and Minoring in Journalism and has been working in the PR and communications industry for nearly seven years. Brooke ‘cut her teeth’ in agency land before pursuing a career in Sports PR where she’s spent the majority of her career undertaking Communications Manager positions at the ICC Women’s Cricket World Cup and New Zealand Rugby League. With strong foundations in media relations\, stakeholder engagement and risk management and a passion for sport in tow\, Brooke has recently stepped into governance taking up Board Member roles with the 2022 Softball World Cup and North Harbour Softball Association. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sophie Wills GM Marketing & Communications\, New Zealand Rugby League With nearly seven years of experience in the PR and communications industry\, plus four years at New Zealand Rugby League (NZRL)\, Sophie is passionate about shaping rugby league’s narrative among fans\, communities and stakeholders. After graduating with a Bachelor of Communications Majoring in Public Relations from AUT\, Sophie began her career as a Corporate PR consultant before pursuing her love for rugby league and sports communication. In her role as General Manager of Communications and Marketing\, Sophie is responsible for all of NZRL’s external communications and the organisation’s media\, reputation and brand management strategies. Sophie leads a team of talented marketing and content creators\, and her role has seen her lead multiple international communications campaigns\, most recently the 2022 Rugby League World Cup tour in the UK. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Anaru Tuhi Communications Advisor\, Lotto NZ Anaru Tuhi (Tainui\, Te Rarawa\, Te Aupouri) is a Communications Advisor at Lotto NZ focusing on Corporate\, CSR and Māori engagement. Anaru has a passion for bringing his culture into the mahi he does and last year took a year off to study te reo Māori full-time. Anaru previously held various roles for nearly seven years at Spark NZ\, most recently as Corporate Relations Partner. Besides his roles in PR and comms\, Anaru also sits on the board of Copyright Licensing New Zealand and on the Sustainability Advisory Panel for TAB New Zealand. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Morgan MacFadyen Senior Account Manager\, One Plus One Group Morgan is an enthusiastic and detail-oriented public relations generalist\, providing communication advice and support across a range of clients and industries.  With over five years experience\, Morgan is skilled in reputation management\, internal\, external\, employee and crisis communications\, social media\, project management\, event management\, stakeholder engagement and content development. Currently a Senior Account Manager at One Plus One Communications\, her working portfolio includes roles as a Senior Client Executive at SenateSHJ\, a Communications Advisor at Ports of Auckland\, and a number of PR internships under her belt.  Morgan holds a Bachelor of Communications Studies majoring in Public Relations and a Bachelor of Business double-majoring in Market Insights (Marketing\, Advertising\, Retail and Sales) and Management\, both from Auckland University of Technology. She is a member of the Public Relations Institute of New Zealand and achieved her Accreditation in Public Relations (APR) in 2022. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Grace MacCormick PR Business Manager\, Bastion Amplify Although no stranger to the disciplines\, Grace is new to PR\, having recently joined Bastion Amplify as PR Business Manager. Grace has a strong understanding of the industry’s core competencies; a Bachelor of Communications with a major in Journalism and experience in a local newsroom\, which has honed her nose for news and storytelling skills.  Grace’s most recent experience at Warner Bros. Discovery exposed her to digital marketing\, which will be valuable for her Bastion Amplify clients who have an active social media presence. It is Grace’s strong news and editorial sense\, writing\, campaign and project management skills\, however\, which have proven most transferable – a daily essential in her new role at Bastion Amplify.  It was her love of writing that encouraged Grace to make this career change; the ability of words to influence reputation remains powerful in today’s world. URL:https://prinz.org.nz/event/critical-thinking-in-the-age-of-ai/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/prinz-header-06.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20261006T093000 DTEND;TZID=Pacific/Auckland:20261013T123000 DTSTAMP:20260627T081427 CREATED:20260625T030637Z LAST-MODIFIED:20260625T030730Z UID:57409-1791279000-1791894600@prinz.org.nz SUMMARY:Data-Driven Storytelling DESCRIPTION:5th July 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewStudying towards a Communications or Marketing degree and keen to hear about where a job in the PR industry could take you? Or\, sitting there thinking to yourself ‘what on earth have I got myself into?’. Come along to this interactive panel event where you’ll hear from five young PR professionals about their experience in the communications and marketing sectors. They’ll cover off some tips and tricks that you might find helpful when looking for your first gig once you graduate from Uni\, and share some of their key lessons that have shaped their careers so far. Networking from 5:00pm with light refreshments and nibbles\, Panel to start at 5.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..Brooke Hurndell (Ngāti Kahungunu ki Te Wairoa\, Whakatōhea) is Co-Chair of the PRINZ (PR Institute of New Zealand) Northern Committee\, 2022 finalist of the Sally Logan-Milne Young PR Practitioner of the Year award and a Corporate Relations Partner at Spark where she’s part of the consumer team focused on how Spark’s technology and brand shows up for consumers. She graduated from AUT with a Bachelor of Communications Majoring in Public Relations and Minoring in Journalism and has been working in the PR and communications industry for nearly seven years. Brooke ‘cut her teeth’ in agency land before pursuing a career in Sports PR where she’s spent the majority of her career undertaking Communications Manager positions at the ICC Women’s Cricket World Cup and New Zealand Rugby League. With strong foundations in media relations\, stakeholder engagement and risk management and a passion for sport in tow\, Brooke has recently stepped into governance taking up Board Member roles with the 2022 Softball World Cup and North Harbour Softball Association. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sophie Wills GM Marketing & Communications\, New Zealand Rugby League With nearly seven years of experience in the PR and communications industry\, plus four years at New Zealand Rugby League (NZRL)\, Sophie is passionate about shaping rugby league’s narrative among fans\, communities and stakeholders. After graduating with a Bachelor of Communications Majoring in Public Relations from AUT\, Sophie began her career as a Corporate PR consultant before pursuing her love for rugby league and sports communication. In her role as General Manager of Communications and Marketing\, Sophie is responsible for all of NZRL’s external communications and the organisation’s media\, reputation and brand management strategies. Sophie leads a team of talented marketing and content creators\, and her role has seen her lead multiple international communications campaigns\, most recently the 2022 Rugby League World Cup tour in the UK. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Anaru Tuhi Communications Advisor\, Lotto NZ Anaru Tuhi (Tainui\, Te Rarawa\, Te Aupouri) is a Communications Advisor at Lotto NZ focusing on Corporate\, CSR and Māori engagement. Anaru has a passion for bringing his culture into the mahi he does and last year took a year off to study te reo Māori full-time. Anaru previously held various roles for nearly seven years at Spark NZ\, most recently as Corporate Relations Partner. Besides his roles in PR and comms\, Anaru also sits on the board of Copyright Licensing New Zealand and on the Sustainability Advisory Panel for TAB New Zealand. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Morgan MacFadyen Senior Account Manager\, One Plus One Group Morgan is an enthusiastic and detail-oriented public relations generalist\, providing communication advice and support across a range of clients and industries.  With over five years experience\, Morgan is skilled in reputation management\, internal\, external\, employee and crisis communications\, social media\, project management\, event management\, stakeholder engagement and content development. Currently a Senior Account Manager at One Plus One Communications\, her working portfolio includes roles as a Senior Client Executive at SenateSHJ\, a Communications Advisor at Ports of Auckland\, and a number of PR internships under her belt.  Morgan holds a Bachelor of Communications Studies majoring in Public Relations and a Bachelor of Business double-majoring in Market Insights (Marketing\, Advertising\, Retail and Sales) and Management\, both from Auckland University of Technology. She is a member of the Public Relations Institute of New Zealand and achieved her Accreditation in Public Relations (APR) in 2022. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Grace MacCormick PR Business Manager\, Bastion Amplify Although no stranger to the disciplines\, Grace is new to PR\, having recently joined Bastion Amplify as PR Business Manager. Grace has a strong understanding of the industry’s core competencies; a Bachelor of Communications with a major in Journalism and experience in a local newsroom\, which has honed her nose for news and storytelling skills.  Grace’s most recent experience at Warner Bros. Discovery exposed her to digital marketing\, which will be valuable for her Bastion Amplify clients who have an active social media presence. It is Grace’s strong news and editorial sense\, writing\, campaign and project management skills\, however\, which have proven most transferable – a daily essential in her new role at Bastion Amplify.  It was her love of writing that encouraged Grace to make this career change; the ability of words to influence reputation remains powerful in today’s world. URL:https://prinz.org.nz/event/data-driven-storytelling-5/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20261019T093000 DTEND;TZID=Pacific/Auckland:20261022T120000 DTSTAMP:20260627T081427 CREATED:20260625T033711Z LAST-MODIFIED:20260625T035351Z UID:57417-1792402200-1792670400@prinz.org.nz SUMMARY:Public Relations Strategy and Evaluation DESCRIPTION:5th July 2023 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewStudying towards a Communications or Marketing degree and keen to hear about where a job in the PR industry could take you? Or\, sitting there thinking to yourself ‘what on earth have I got myself into?’. Come along to this interactive panel event where you’ll hear from five young PR professionals about their experience in the communications and marketing sectors. They’ll cover off some tips and tricks that you might find helpful when looking for your first gig once you graduate from Uni\, and share some of their key lessons that have shaped their careers so far. Networking from 5:00pm with light refreshments and nibbles\, Panel to start at 5.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenters are..Brooke Hurndell (Ngāti Kahungunu ki Te Wairoa\, Whakatōhea) is Co-Chair of the PRINZ (PR Institute of New Zealand) Northern Committee\, 2022 finalist of the Sally Logan-Milne Young PR Practitioner of the Year award and a Corporate Relations Partner at Spark where she’s part of the consumer team focused on how Spark’s technology and brand shows up for consumers. She graduated from AUT with a Bachelor of Communications Majoring in Public Relations and Minoring in Journalism and has been working in the PR and communications industry for nearly seven years. Brooke ‘cut her teeth’ in agency land before pursuing a career in Sports PR where she’s spent the majority of her career undertaking Communications Manager positions at the ICC Women’s Cricket World Cup and New Zealand Rugby League. With strong foundations in media relations\, stakeholder engagement and risk management and a passion for sport in tow\, Brooke has recently stepped into governance taking up Board Member roles with the 2022 Softball World Cup and North Harbour Softball Association. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sophie Wills GM Marketing & Communications\, New Zealand Rugby League With nearly seven years of experience in the PR and communications industry\, plus four years at New Zealand Rugby League (NZRL)\, Sophie is passionate about shaping rugby league’s narrative among fans\, communities and stakeholders. After graduating with a Bachelor of Communications Majoring in Public Relations from AUT\, Sophie began her career as a Corporate PR consultant before pursuing her love for rugby league and sports communication. In her role as General Manager of Communications and Marketing\, Sophie is responsible for all of NZRL’s external communications and the organisation’s media\, reputation and brand management strategies. Sophie leads a team of talented marketing and content creators\, and her role has seen her lead multiple international communications campaigns\, most recently the 2022 Rugby League World Cup tour in the UK. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Anaru Tuhi Communications Advisor\, Lotto NZ Anaru Tuhi (Tainui\, Te Rarawa\, Te Aupouri) is a Communications Advisor at Lotto NZ focusing on Corporate\, CSR and Māori engagement. Anaru has a passion for bringing his culture into the mahi he does and last year took a year off to study te reo Māori full-time. Anaru previously held various roles for nearly seven years at Spark NZ\, most recently as Corporate Relations Partner. Besides his roles in PR and comms\, Anaru also sits on the board of Copyright Licensing New Zealand and on the Sustainability Advisory Panel for TAB New Zealand. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Morgan MacFadyen Senior Account Manager\, One Plus One Group Morgan is an enthusiastic and detail-oriented public relations generalist\, providing communication advice and support across a range of clients and industries.  With over five years experience\, Morgan is skilled in reputation management\, internal\, external\, employee and crisis communications\, social media\, project management\, event management\, stakeholder engagement and content development. Currently a Senior Account Manager at One Plus One Communications\, her working portfolio includes roles as a Senior Client Executive at SenateSHJ\, a Communications Advisor at Ports of Auckland\, and a number of PR internships under her belt.  Morgan holds a Bachelor of Communications Studies majoring in Public Relations and a Bachelor of Business double-majoring in Market Insights (Marketing\, Advertising\, Retail and Sales) and Management\, both from Auckland University of Technology. She is a member of the Public Relations Institute of New Zealand and achieved her Accreditation in Public Relations (APR) in 2022. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Grace MacCormick PR Business Manager\, Bastion Amplify Although no stranger to the disciplines\, Grace is new to PR\, having recently joined Bastion Amplify as PR Business Manager. Grace has a strong understanding of the industry’s core competencies; a Bachelor of Communications with a major in Journalism and experience in a local newsroom\, which has honed her nose for news and storytelling skills.  Grace’s most recent experience at Warner Bros. Discovery exposed her to digital marketing\, which will be valuable for her Bastion Amplify clients who have an active social media presence. It is Grace’s strong news and editorial sense\, writing\, campaign and project management skills\, however\, which have proven most transferable – a daily essential in her new role at Bastion Amplify.  It was her love of writing that encouraged Grace to make this career change; the ability of words to influence reputation remains powerful in today’s world. URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-8/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png END:VEVENT END:VCALENDAR