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DTSTART;TZID=Pacific/Auckland:20210929T120000
DTEND;TZID=Pacific/Auckland:20210929T130000
DTSTAMP:20260505T035708
CREATED:20210824T070937Z
LAST-MODIFIED:20210827T011644Z
UID:17573-1632916800-1632920400@prinz.org.nz
SUMMARY:Developing meaningful client relationships -  Pic's Peanut Butter's Story
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/developing-a-meaningful-relationship-with-clients-pics-peanut-butters-story/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/08/Pic-Jac-ad-25082021-1-scaled.jpg
LOCATION:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210929T093000
DTEND;TZID=Pacific/Auckland:20210930T160000
DTSTAMP:20260505T035708
CREATED:20210325T013517Z
LAST-MODIFIED:20210906T045510Z
UID:11573-1632907800-1633017600@prinz.org.nz
SUMMARY:Iwi Engagement Wellington
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/iwi-engagement-wellington/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210923T093000
DTEND;TZID=Pacific/Auckland:20210923T120000
DTSTAMP:20260505T035708
CREATED:20180212T005957Z
LAST-MODIFIED:20210325T215734Z
UID:9712-1632389400-1632398400@prinz.org.nz
SUMMARY:Financial Communications - Senior Practitioners Workshop
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/financial-communications-senior-practitioners-workshop/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-511655536-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210921T120000
DTEND;TZID=Pacific/Auckland:20210921T130000
DTSTAMP:20260505T035708
CREATED:20210809T233500Z
LAST-MODIFIED:20210824T084159Z
UID:16405-1632225600-1632229200@prinz.org.nz
SUMMARY:PRINZ Awards Gold Winner - ‘Stamping out COVID with a digital handshake’
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/prinz-awards-gold-winner-stamping-out-covid-with-a-digital-handshake/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/08/23_Community_Jacky-James_The-Shine-Collective-scaled.jpeg
LOCATION:https://prinz.org.nz/event/prinz-awards-gold-winner-stamping-out-covid-with-a-digital-handshake/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210914T120000
DTEND;TZID=Pacific/Auckland:20210914T130000
DTSTAMP:20260505T035708
CREATED:20210811T214458Z
LAST-MODIFIED:20210914T014721Z
UID:17335-1631620800-1631624400@prinz.org.nz
SUMMARY:PRINZ Awards Gold Winner: Mango and ‘Emerson's Tiny Pub’
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/prinz-awards-gold-winner-mango-and-emersons-tiny-pub/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/08/75_Experiential_Brianna-Elder_Mango-Communications-Aotearoa-scaled.jpg
LOCATION:https://prinz.org.nz/event/prinz-awards-gold-winner-mango-and-emersons-tiny-pub/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210910T080000
DTEND;TZID=Pacific/Auckland:20210910T091500
DTSTAMP:20260505T035708
CREATED:20210810T221142Z
LAST-MODIFIED:20210823T235613Z
UID:17249-1631260800-1631265300@prinz.org.nz
SUMMARY:Stopping the stigma. Call in the artist\, and let’s do Managed Isolation the Waikato Way
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/stopping-the-stigma-call-in-the-artist-and-lets-do-managed-isolation-the-waikato-way/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/08/3_Corporate_Claudia-Macdonald_Mango-Communications-Aotearoa-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210908T120000
DTEND;TZID=Pacific/Auckland:20210908T130000
DTSTAMP:20260505T035708
CREATED:20210721T011557Z
LAST-MODIFIED:20210721T213340Z
UID:16461-1631102400-1631106000@prinz.org.nz
SUMMARY:PR agency HMC’s ‘right turn’ to a social enterprise
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/prinz-webinar-on-hmc-as-social-enterprise/
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2021/07/HMC-PurposePR-Newsletter-Pic_Final.png
LOCATION:https://prinz.org.nz/event/prinz-webinar-on-hmc-as-social-enterprise/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210901T090000
DTEND;TZID=Pacific/Auckland:20210902T110000
DTSTAMP:20260505T035708
CREATED:20210325T002654Z
LAST-MODIFIED:20210818T051741Z
UID:11485-1630486800-1630580400@prinz.org.nz
SUMMARY:Measurement and Evaluation for Communications
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/measurement-and-evaluation-for-communications/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1165734855-1-scaled.jpg
LOCATION:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210824T093000
DTEND;TZID=Pacific/Auckland:20210824T110000
DTSTAMP:20260505T035709
CREATED:20210324T211522Z
LAST-MODIFIED:20210818T052347Z
UID:11375-1629797400-1629802800@prinz.org.nz
SUMMARY:Corporate Social Responsibility Reporting Masterclass
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/corporate-social-responsibility-reporting-masterclass/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/CSR-reporting.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210811T120000
DTEND;TZID=Pacific/Auckland:20210811T130000
DTSTAMP:20260505T035709
CREATED:20210720T035659Z
LAST-MODIFIED:20210721T030155Z
UID:16426-1628683200-1628686800@prinz.org.nz
SUMMARY:PRINZ Awards Winner – FMG’s cyber-security campaign ‘The Big Phish’
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/prinz-awards-winner-fmgs-cyber-security-campaign-the-big-phish/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/07/35_Internal_Emma-Rowe_FMG.jpg
LOCATION:https://prinz.org.nz/event/prinz-awards-winner-fmgs-cyber-security-campaign-the-big-phish/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210810T093000
DTEND;TZID=Pacific/Auckland:20210810T120000
DTSTAMP:20260505T035709
CREATED:20210705T021657Z
LAST-MODIFIED:20210705T022118Z
UID:16022-1628587800-1628596800@prinz.org.nz
SUMMARY:Online Masterclass – Integrated Marketing Communications Masterclass
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/online-masterclass-integrated-marketing-communications-masterclass/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/07/bainstorming-picture-id1133030056.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210809T173000
DTEND;TZID=Pacific/Auckland:20210809T190000
DTSTAMP:20260505T035709
CREATED:20210705T002010Z
LAST-MODIFIED:20210809T042527Z
UID:15416-1628530200-1628535600@prinz.org.nz
SUMMARY:Career Insights From Young Professionals
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/insights-from-young-professionals/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/06/iStock-174819575-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210803T093000
DTEND;TZID=Pacific/Auckland:20210803T160000
DTSTAMP:20260505T035709
CREATED:20210325T013554Z
LAST-MODIFIED:20210721T013107Z
UID:11586-1627983000-1628006400@prinz.org.nz
SUMMARY:Issues and Crisis Management
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/issues-and-crisis-management/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1220321756-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210728T093000
DTEND;TZID=Pacific/Auckland:20210728T160000
DTSTAMP:20260505T035709
CREATED:20210325T222841Z
LAST-MODIFIED:20210726T044849Z
UID:11729-1627464600-1627488000@prinz.org.nz
SUMMARY:Internal Communications 101
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/internal-communications-101/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-540130184-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210706T093000
DTEND;TZID=Pacific/Auckland:20210707T120000
DTSTAMP:20260505T035709
CREATED:20210330T221407Z
LAST-MODIFIED:20220830T225102Z
UID:11954-1625563800-1625659200@prinz.org.nz
SUMMARY:Advancing Digital Strategy
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/advancing-digital-strategy-2/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/06/Advancing-digital.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210528T180000
DTEND;TZID=Pacific/Auckland:20210528T230000
DTSTAMP:20260505T035709
CREATED:20200101T023447Z
LAST-MODIFIED:20220407T000325Z
UID:8232-1622224800-1622242800@prinz.org.nz
SUMMARY:2021 PRINZ Awards Gala Dinner
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/2021-prinz-awards-gala-dinner/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/12/A93Q0202_2019072560823539_20190725105107-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210316T160000
DTEND;TZID=Pacific/Auckland:20210316T170000
DTSTAMP:20260505T035709
CREATED:20180109T215044Z
LAST-MODIFIED:20210310T232302Z
UID:10839-1615910400-1615914000@prinz.org.nz
SUMMARY:Finance Disrupted: Apps\, Social Media And People Power
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/finance-disrupted-apps-social-media-and-people-power/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-952510084.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20201111T093000
DTEND;TZID=Pacific/Auckland:20201111T160000
DTSTAMP:20260505T035709
CREATED:20200111T033608Z
LAST-MODIFIED:20220830T224907Z
UID:2731-1605087000-1605110400@prinz.org.nz
SUMMARY:Social Media Strategy for PR and Communication
DESCRIPTION:23rd August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. So how do you adapt as a Communications Practitioner?What most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.Digital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes. This Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. This course covers:• What Digital PR is and how to build an effective Digital PR strategy• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority • The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority• Digital measurement metrics that clearly demonstrate the true value and impact of your workThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..The course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. With an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.Having worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.She is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/social-media-strategy-for-pr-and-communication/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/06/Social-Media-Strategy.jpg
END:VEVENT
END:VCALENDAR