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X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand
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X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210809T173000
DTEND;TZID=Pacific/Auckland:20210809T190000
DTSTAMP:20260408T065737
CREATED:20210705T002010Z
LAST-MODIFIED:20210809T042527Z
UID:15416-1628530200-1628535600@prinz.org.nz
SUMMARY:Career Insights From Young Professionals
DESCRIPTION:17th August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							Overview\nThe widespread availability of generative AI models such as GPT-4 presents significant ethicalchallenges for public relations and communication professionals. As reputation guardians\, wemust help our organisations navigate uncharted waters – and generative AI has brought with it awhirlwind of change. This session addresses the challenges and looks at how we can steer anethical course in turbulent times – and make sure our organisations don’t get lost along the way. \nKey content \nWhat’s the problem? Understanding algorithmic ethics and how to manage AI hallucinations• Hit or Mis (information) – how generative AI creates and spreads convincing but false content• Who is responsible – you or your new best friend ChatGPT?• Risks and issues – attribution and authenticity• Balancing privacy and transparency• Spot the stereotype – how deep is the bias in your data?• What’s mine is yours – new rules of copyright\, new rules in the making – a look at emerging legislation and compliance• Mind the gap – ethical behaviours in the new age of human-AI relations \nThis session aligns with the Global Capability Framework\, specifically professional capabilities:To provide valued counsel and be a trusted advisorTo offer organisational leadershipTo work within an ethical framework on behalf of the organisation\, in line with professional and societal expectationsTo develop self and others including continuing professional learning  \nZoom links will go out closer to the date to allow for those last minute sign ups!  Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRFounding Chartered Public Relations PractitionerExecutive Director – PR Knowledge Hub Ltd Catherine Arrow is an international public relations consultant and educator and executive director of PR Knowledge Hub Ltd\, a professional learning and development centre for leaders\, public relations and communication professionals. A pioneer in digital communications since the inception of the web\, Catherine helps public and private sector organisations navigate and build relationships in online – and offline – environments. In recent years\, she has worked extensively to improve understanding of the transformative impact of artificial intelligence (AI) on public relations and society\, providing training and counsel. In 2015 she put artificial intelligence on the agenda for public relations association leaders at the Global Alliance Milan Summit and has continued to develop sector understanding of the topic since then\, regularly speaking at conferences and events across the world. A Public Relations Institute of New Zealand Life Member and Fellow\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow of the Public Relations ASEAN Network and a Founding Chartered Public Relations Practitioner (UK)\, Catherine hasserved the public relations profession for many years contributing at national and global levels including eight years as a board director and Secretary of the Global Alliance for Public Relations and Communication Management\, the world body for the profession. Alongside her consultancy work\, she lectures\, writes and speaks about public relations and its impact on society. Her career spans the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New ZealandPresident’s Award for exemplary contribution to the profession.  
URL:https://prinz.org.nz/event/insights-from-young-professionals/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/06/iStock-174819575-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210803T093000
DTEND;TZID=Pacific/Auckland:20210803T160000
DTSTAMP:20260408T065737
CREATED:20210325T013554Z
LAST-MODIFIED:20210721T013107Z
UID:11586-1627983000-1628006400@prinz.org.nz
SUMMARY:Issues and Crisis Management
DESCRIPTION:17th August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							Overview\nThe widespread availability of generative AI models such as GPT-4 presents significant ethicalchallenges for public relations and communication professionals. As reputation guardians\, wemust help our organisations navigate uncharted waters – and generative AI has brought with it awhirlwind of change. This session addresses the challenges and looks at how we can steer anethical course in turbulent times – and make sure our organisations don’t get lost along the way. \nKey content \nWhat’s the problem? Understanding algorithmic ethics and how to manage AI hallucinations• Hit or Mis (information) – how generative AI creates and spreads convincing but false content• Who is responsible – you or your new best friend ChatGPT?• Risks and issues – attribution and authenticity• Balancing privacy and transparency• Spot the stereotype – how deep is the bias in your data?• What’s mine is yours – new rules of copyright\, new rules in the making – a look at emerging legislation and compliance• Mind the gap – ethical behaviours in the new age of human-AI relations \nThis session aligns with the Global Capability Framework\, specifically professional capabilities:To provide valued counsel and be a trusted advisorTo offer organisational leadershipTo work within an ethical framework on behalf of the organisation\, in line with professional and societal expectationsTo develop self and others including continuing professional learning  \nZoom links will go out closer to the date to allow for those last minute sign ups!  Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRFounding Chartered Public Relations PractitionerExecutive Director – PR Knowledge Hub Ltd Catherine Arrow is an international public relations consultant and educator and executive director of PR Knowledge Hub Ltd\, a professional learning and development centre for leaders\, public relations and communication professionals. A pioneer in digital communications since the inception of the web\, Catherine helps public and private sector organisations navigate and build relationships in online – and offline – environments. In recent years\, she has worked extensively to improve understanding of the transformative impact of artificial intelligence (AI) on public relations and society\, providing training and counsel. In 2015 she put artificial intelligence on the agenda for public relations association leaders at the Global Alliance Milan Summit and has continued to develop sector understanding of the topic since then\, regularly speaking at conferences and events across the world. A Public Relations Institute of New Zealand Life Member and Fellow\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow of the Public Relations ASEAN Network and a Founding Chartered Public Relations Practitioner (UK)\, Catherine hasserved the public relations profession for many years contributing at national and global levels including eight years as a board director and Secretary of the Global Alliance for Public Relations and Communication Management\, the world body for the profession. Alongside her consultancy work\, she lectures\, writes and speaks about public relations and its impact on society. Her career spans the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New ZealandPresident’s Award for exemplary contribution to the profession.  
URL:https://prinz.org.nz/event/issues-and-crisis-management/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1220321756-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210728T093000
DTEND;TZID=Pacific/Auckland:20210728T160000
DTSTAMP:20260408T065737
CREATED:20210325T222841Z
LAST-MODIFIED:20210726T044849Z
UID:11729-1627464600-1627488000@prinz.org.nz
SUMMARY:Internal Communications 101
DESCRIPTION:17th August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							Overview\nThe widespread availability of generative AI models such as GPT-4 presents significant ethicalchallenges for public relations and communication professionals. As reputation guardians\, wemust help our organisations navigate uncharted waters – and generative AI has brought with it awhirlwind of change. This session addresses the challenges and looks at how we can steer anethical course in turbulent times – and make sure our organisations don’t get lost along the way. \nKey content \nWhat’s the problem? Understanding algorithmic ethics and how to manage AI hallucinations• Hit or Mis (information) – how generative AI creates and spreads convincing but false content• Who is responsible – you or your new best friend ChatGPT?• Risks and issues – attribution and authenticity• Balancing privacy and transparency• Spot the stereotype – how deep is the bias in your data?• What’s mine is yours – new rules of copyright\, new rules in the making – a look at emerging legislation and compliance• Mind the gap – ethical behaviours in the new age of human-AI relations \nThis session aligns with the Global Capability Framework\, specifically professional capabilities:To provide valued counsel and be a trusted advisorTo offer organisational leadershipTo work within an ethical framework on behalf of the organisation\, in line with professional and societal expectationsTo develop self and others including continuing professional learning  \nZoom links will go out closer to the date to allow for those last minute sign ups!  Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRFounding Chartered Public Relations PractitionerExecutive Director – PR Knowledge Hub Ltd Catherine Arrow is an international public relations consultant and educator and executive director of PR Knowledge Hub Ltd\, a professional learning and development centre for leaders\, public relations and communication professionals. A pioneer in digital communications since the inception of the web\, Catherine helps public and private sector organisations navigate and build relationships in online – and offline – environments. In recent years\, she has worked extensively to improve understanding of the transformative impact of artificial intelligence (AI) on public relations and society\, providing training and counsel. In 2015 she put artificial intelligence on the agenda for public relations association leaders at the Global Alliance Milan Summit and has continued to develop sector understanding of the topic since then\, regularly speaking at conferences and events across the world. A Public Relations Institute of New Zealand Life Member and Fellow\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow of the Public Relations ASEAN Network and a Founding Chartered Public Relations Practitioner (UK)\, Catherine hasserved the public relations profession for many years contributing at national and global levels including eight years as a board director and Secretary of the Global Alliance for Public Relations and Communication Management\, the world body for the profession. Alongside her consultancy work\, she lectures\, writes and speaks about public relations and its impact on society. Her career spans the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New ZealandPresident’s Award for exemplary contribution to the profession.  
URL:https://prinz.org.nz/event/internal-communications-101/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-540130184-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210706T093000
DTEND;TZID=Pacific/Auckland:20210707T120000
DTSTAMP:20260408T065737
CREATED:20210330T221407Z
LAST-MODIFIED:20220830T225102Z
UID:11954-1625563800-1625659200@prinz.org.nz
SUMMARY:Advancing Digital Strategy
DESCRIPTION:17th August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							Overview\nThe widespread availability of generative AI models such as GPT-4 presents significant ethicalchallenges for public relations and communication professionals. As reputation guardians\, wemust help our organisations navigate uncharted waters – and generative AI has brought with it awhirlwind of change. This session addresses the challenges and looks at how we can steer anethical course in turbulent times – and make sure our organisations don’t get lost along the way. \nKey content \nWhat’s the problem? Understanding algorithmic ethics and how to manage AI hallucinations• Hit or Mis (information) – how generative AI creates and spreads convincing but false content• Who is responsible – you or your new best friend ChatGPT?• Risks and issues – attribution and authenticity• Balancing privacy and transparency• Spot the stereotype – how deep is the bias in your data?• What’s mine is yours – new rules of copyright\, new rules in the making – a look at emerging legislation and compliance• Mind the gap – ethical behaviours in the new age of human-AI relations \nThis session aligns with the Global Capability Framework\, specifically professional capabilities:To provide valued counsel and be a trusted advisorTo offer organisational leadershipTo work within an ethical framework on behalf of the organisation\, in line with professional and societal expectationsTo develop self and others including continuing professional learning  \nZoom links will go out closer to the date to allow for those last minute sign ups!  Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRFounding Chartered Public Relations PractitionerExecutive Director – PR Knowledge Hub Ltd Catherine Arrow is an international public relations consultant and educator and executive director of PR Knowledge Hub Ltd\, a professional learning and development centre for leaders\, public relations and communication professionals. A pioneer in digital communications since the inception of the web\, Catherine helps public and private sector organisations navigate and build relationships in online – and offline – environments. In recent years\, she has worked extensively to improve understanding of the transformative impact of artificial intelligence (AI) on public relations and society\, providing training and counsel. In 2015 she put artificial intelligence on the agenda for public relations association leaders at the Global Alliance Milan Summit and has continued to develop sector understanding of the topic since then\, regularly speaking at conferences and events across the world. A Public Relations Institute of New Zealand Life Member and Fellow\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow of the Public Relations ASEAN Network and a Founding Chartered Public Relations Practitioner (UK)\, Catherine hasserved the public relations profession for many years contributing at national and global levels including eight years as a board director and Secretary of the Global Alliance for Public Relations and Communication Management\, the world body for the profession. Alongside her consultancy work\, she lectures\, writes and speaks about public relations and its impact on society. Her career spans the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New ZealandPresident’s Award for exemplary contribution to the profession.  
URL:https://prinz.org.nz/event/advancing-digital-strategy-2/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/06/Advancing-digital.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210528T180000
DTEND;TZID=Pacific/Auckland:20210528T230000
DTSTAMP:20260408T065737
CREATED:20200101T023447Z
LAST-MODIFIED:20220407T000325Z
UID:8232-1622224800-1622242800@prinz.org.nz
SUMMARY:2021 PRINZ Awards Gala Dinner
DESCRIPTION:17th August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							Overview\nThe widespread availability of generative AI models such as GPT-4 presents significant ethicalchallenges for public relations and communication professionals. As reputation guardians\, wemust help our organisations navigate uncharted waters – and generative AI has brought with it awhirlwind of change. This session addresses the challenges and looks at how we can steer anethical course in turbulent times – and make sure our organisations don’t get lost along the way. \nKey content \nWhat’s the problem? Understanding algorithmic ethics and how to manage AI hallucinations• Hit or Mis (information) – how generative AI creates and spreads convincing but false content• Who is responsible – you or your new best friend ChatGPT?• Risks and issues – attribution and authenticity• Balancing privacy and transparency• Spot the stereotype – how deep is the bias in your data?• What’s mine is yours – new rules of copyright\, new rules in the making – a look at emerging legislation and compliance• Mind the gap – ethical behaviours in the new age of human-AI relations \nThis session aligns with the Global Capability Framework\, specifically professional capabilities:To provide valued counsel and be a trusted advisorTo offer organisational leadershipTo work within an ethical framework on behalf of the organisation\, in line with professional and societal expectationsTo develop self and others including continuing professional learning  \nZoom links will go out closer to the date to allow for those last minute sign ups!  Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRFounding Chartered Public Relations PractitionerExecutive Director – PR Knowledge Hub Ltd Catherine Arrow is an international public relations consultant and educator and executive director of PR Knowledge Hub Ltd\, a professional learning and development centre for leaders\, public relations and communication professionals. A pioneer in digital communications since the inception of the web\, Catherine helps public and private sector organisations navigate and build relationships in online – and offline – environments. In recent years\, she has worked extensively to improve understanding of the transformative impact of artificial intelligence (AI) on public relations and society\, providing training and counsel. In 2015 she put artificial intelligence on the agenda for public relations association leaders at the Global Alliance Milan Summit and has continued to develop sector understanding of the topic since then\, regularly speaking at conferences and events across the world. A Public Relations Institute of New Zealand Life Member and Fellow\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow of the Public Relations ASEAN Network and a Founding Chartered Public Relations Practitioner (UK)\, Catherine hasserved the public relations profession for many years contributing at national and global levels including eight years as a board director and Secretary of the Global Alliance for Public Relations and Communication Management\, the world body for the profession. Alongside her consultancy work\, she lectures\, writes and speaks about public relations and its impact on society. Her career spans the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New ZealandPresident’s Award for exemplary contribution to the profession.  
URL:https://prinz.org.nz/event/2021-prinz-awards-gala-dinner/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/12/A93Q0202_2019072560823539_20190725105107-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20210316T160000
DTEND;TZID=Pacific/Auckland:20210316T170000
DTSTAMP:20260408T065737
CREATED:20180109T215044Z
LAST-MODIFIED:20210310T232302Z
UID:10839-1615910400-1615914000@prinz.org.nz
SUMMARY:Finance Disrupted: Apps\, Social Media And People Power
DESCRIPTION:17th August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							Overview\nThe widespread availability of generative AI models such as GPT-4 presents significant ethicalchallenges for public relations and communication professionals. As reputation guardians\, wemust help our organisations navigate uncharted waters – and generative AI has brought with it awhirlwind of change. This session addresses the challenges and looks at how we can steer anethical course in turbulent times – and make sure our organisations don’t get lost along the way. \nKey content \nWhat’s the problem? Understanding algorithmic ethics and how to manage AI hallucinations• Hit or Mis (information) – how generative AI creates and spreads convincing but false content• Who is responsible – you or your new best friend ChatGPT?• Risks and issues – attribution and authenticity• Balancing privacy and transparency• Spot the stereotype – how deep is the bias in your data?• What’s mine is yours – new rules of copyright\, new rules in the making – a look at emerging legislation and compliance• Mind the gap – ethical behaviours in the new age of human-AI relations \nThis session aligns with the Global Capability Framework\, specifically professional capabilities:To provide valued counsel and be a trusted advisorTo offer organisational leadershipTo work within an ethical framework on behalf of the organisation\, in line with professional and societal expectationsTo develop self and others including continuing professional learning  \nZoom links will go out closer to the date to allow for those last minute sign ups!  Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRFounding Chartered Public Relations PractitionerExecutive Director – PR Knowledge Hub Ltd Catherine Arrow is an international public relations consultant and educator and executive director of PR Knowledge Hub Ltd\, a professional learning and development centre for leaders\, public relations and communication professionals. A pioneer in digital communications since the inception of the web\, Catherine helps public and private sector organisations navigate and build relationships in online – and offline – environments. In recent years\, she has worked extensively to improve understanding of the transformative impact of artificial intelligence (AI) on public relations and society\, providing training and counsel. In 2015 she put artificial intelligence on the agenda for public relations association leaders at the Global Alliance Milan Summit and has continued to develop sector understanding of the topic since then\, regularly speaking at conferences and events across the world. A Public Relations Institute of New Zealand Life Member and Fellow\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow of the Public Relations ASEAN Network and a Founding Chartered Public Relations Practitioner (UK)\, Catherine hasserved the public relations profession for many years contributing at national and global levels including eight years as a board director and Secretary of the Global Alliance for Public Relations and Communication Management\, the world body for the profession. Alongside her consultancy work\, she lectures\, writes and speaks about public relations and its impact on society. Her career spans the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New ZealandPresident’s Award for exemplary contribution to the profession.  
URL:https://prinz.org.nz/event/finance-disrupted-apps-social-media-and-people-power/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-952510084.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20201111T093000
DTEND;TZID=Pacific/Auckland:20201111T160000
DTSTAMP:20260408T065737
CREATED:20200111T033608Z
LAST-MODIFIED:20220830T224907Z
UID:2731-1605087000-1605110400@prinz.org.nz
SUMMARY:Social Media Strategy for PR and Communication
DESCRIPTION:17th August 2023						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							Overview\nThe widespread availability of generative AI models such as GPT-4 presents significant ethicalchallenges for public relations and communication professionals. As reputation guardians\, wemust help our organisations navigate uncharted waters – and generative AI has brought with it awhirlwind of change. This session addresses the challenges and looks at how we can steer anethical course in turbulent times – and make sure our organisations don’t get lost along the way. \nKey content \nWhat’s the problem? Understanding algorithmic ethics and how to manage AI hallucinations• Hit or Mis (information) – how generative AI creates and spreads convincing but false content• Who is responsible – you or your new best friend ChatGPT?• Risks and issues – attribution and authenticity• Balancing privacy and transparency• Spot the stereotype – how deep is the bias in your data?• What’s mine is yours – new rules of copyright\, new rules in the making – a look at emerging legislation and compliance• Mind the gap – ethical behaviours in the new age of human-AI relations \nThis session aligns with the Global Capability Framework\, specifically professional capabilities:To provide valued counsel and be a trusted advisorTo offer organisational leadershipTo work within an ethical framework on behalf of the organisation\, in line with professional and societal expectationsTo develop self and others including continuing professional learning  \nZoom links will go out closer to the date to allow for those last minute sign ups!  Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRFounding Chartered Public Relations PractitionerExecutive Director – PR Knowledge Hub Ltd Catherine Arrow is an international public relations consultant and educator and executive director of PR Knowledge Hub Ltd\, a professional learning and development centre for leaders\, public relations and communication professionals. A pioneer in digital communications since the inception of the web\, Catherine helps public and private sector organisations navigate and build relationships in online – and offline – environments. In recent years\, she has worked extensively to improve understanding of the transformative impact of artificial intelligence (AI) on public relations and society\, providing training and counsel. In 2015 she put artificial intelligence on the agenda for public relations association leaders at the Global Alliance Milan Summit and has continued to develop sector understanding of the topic since then\, regularly speaking at conferences and events across the world. A Public Relations Institute of New Zealand Life Member and Fellow\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow of the Public Relations ASEAN Network and a Founding Chartered Public Relations Practitioner (UK)\, Catherine hasserved the public relations profession for many years contributing at national and global levels including eight years as a board director and Secretary of the Global Alliance for Public Relations and Communication Management\, the world body for the profession. Alongside her consultancy work\, she lectures\, writes and speaks about public relations and its impact on society. Her career spans the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New ZealandPresident’s Award for exemplary contribution to the profession.  
URL:https://prinz.org.nz/event/social-media-strategy-for-pr-and-communication/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/06/Social-Media-Strategy.jpg
END:VEVENT
END:VCALENDAR