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DTSTART;TZID=Pacific/Auckland:20250610T093000
DTEND;TZID=Pacific/Auckland:20250610T124500
DTSTAMP:20260715T224435
CREATED:20241204T021650Z
LAST-MODIFIED:20250627T045924Z
UID:45664-1749547800-1749559500@prinz.org.nz
SUMMARY:Sub-editing and Proofreading: Key writing and editing tips to make your copy sing
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/sub-editing-and-proofreading-key-writing-and-editing-tips-to-make-your-copy-sing/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/12/edit-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20250612T180000
DTEND;TZID=Pacific/Auckland:20250612T203000
DTSTAMP:20260715T224435
CREATED:20250513T220228Z
LAST-MODIFIED:20250605T022204Z
UID:48626-1749751200-1749760200@prinz.org.nz
SUMMARY:Media Leaders’ Briefing: The Future of New Zealand News
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/media-leaders-briefing-the-future-of-new-zealand-news/
LOCATION:Foodstuffs Landing Drive\, 35 Landing Drive\, Auckland\, 2022
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/05/2025-banners-27.png
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20250617T093000
DTEND;TZID=Pacific/Auckland:20250624T120000
DTSTAMP:20260715T224435
CREATED:20250317T010005Z
LAST-MODIFIED:20250615T214118Z
UID:47575-1750152600-1750766400@prinz.org.nz
SUMMARY:Data-Driven Storytelling
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/data-driven-storytelling-2/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20250715T073000
DTEND;TZID=Pacific/Auckland:20250715T083000
DTSTAMP:20260715T224435
CREATED:20250617T040445Z
LAST-MODIFIED:20250617T223203Z
UID:49974-1752564600-1752568200@prinz.org.nz
SUMMARY:Waikato Internal Communicators Breakfast Mixer at Gallagher
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/waikato-internal-communicators-breakfast-mixer-at-gallagher/
LOCATION:Joe’s Place Cafe at Gallagher\, 181 Kahikatea Drive\, Melville\, Hamilton\, 3206
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/Waikato-Internal-Communicators-Breakfast-Mixer-e1750133207941.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20250716T163000
DTEND;TZID=Pacific/Auckland:20250716T183000
DTSTAMP:20260715T224435
CREATED:20250613T020914Z
LAST-MODIFIED:20250715T044139Z
UID:49837-1752683400-1752690600@prinz.org.nz
SUMMARY:Cocktail Function for Margalit Toledano
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/cocktail-function-for-margalit-toledano/
LOCATION:Nancy Caiger Gallery\, Meteor Theatre\, 1 Victoria St\, Hamilton\, 3204
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/2025-banners-30.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20250716T170000
DTEND;TZID=Pacific/Auckland:20250716T180000
DTSTAMP:20260715T224435
CREATED:20250606T044217Z
LAST-MODIFIED:20250707T020042Z
UID:49733-1752685200-1752688800@prinz.org.nz
SUMMARY:Wellington Event - AI in Communications: Maximising Benefits\, Navigating Challenges
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/ai-in-communications-maximising-benefits-navigating-challenges/
LOCATION:Wellington Club\, Wellington Club Building Level 4/88 The Terrace\, Wellington\, 6011\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/ai-transforming-pr-with-media-monitoring-predictive-analytics-and-enhanced-personalised-communication.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20250716T190000
DTEND;TZID=Pacific/Auckland:20250716T223000
DTSTAMP:20260715T224435
CREATED:20250615T214357Z
LAST-MODIFIED:20250615T214357Z
UID:49826-1752692400-1752705000@prinz.org.nz
SUMMARY:Retirement Dinner in Honour of Margalit Toledano
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/retirement-dinner-in-honour-of-margalit-toledano/
LOCATION:Gothenburg Restaurant\, ANZ Centre\, 17 Grantham St\, Hamilton\, 3204
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/2025-banners-31.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20250717T173000
DTEND;TZID=Pacific/Auckland:20250717T193000
DTSTAMP:20260715T224435
CREATED:20250614T013141Z
LAST-MODIFIED:20250614T013909Z
UID:49906-1752773400-1752780600@prinz.org.nz
SUMMARY:Christchurch Event: Winter Networking Drinks with Podcaster Andy Rowe
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/winter-networking-drinks-with-podcaster-andy-rowe/
LOCATION:Ramble Bar at Drifter Hotel\, 96 Lichfield Street\, Christchurch\, 8011\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/2025-banners-32.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20250729T093000
DTEND;TZID=Pacific/Auckland:20250729T124500
DTSTAMP:20260715T224435
CREATED:20250410T235059Z
LAST-MODIFIED:20250716T234151Z
UID:47916-1753781400-1753793100@prinz.org.nz
SUMMARY:SOLD OUT: Press Release Writing and Media Pitching: Tips from a former newspaper editor on getting your story into the media
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/press-release-writing-and-media-pitching-tips-from-a-former-newspaper-editor-on-getting-your-story-into-the-media-2/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/12/megaphone.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20250730T170000
DTEND;TZID=Pacific/Auckland:20250730T193000
DTSTAMP:20260715T224435
CREATED:20250619T024826Z
LAST-MODIFIED:20250729T224305Z
UID:50045-1753894800-1753903800@prinz.org.nz
SUMMARY:Waikato Event- He Ara Whakamua: Pathways in Comms
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/waikato-event-careers-in-communications-from-first-jobs-to-future-leaders/
LOCATION:University of Waikato – Waikato Management School\, Room MSB 1.36\, Hillcrest Road\, Hamilton\, 3216\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/2025-banners-35.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20250731T173000
DTEND;TZID=Pacific/Auckland:20250731T190000
DTSTAMP:20260715T224435
CREATED:20250625T012932Z
LAST-MODIFIED:20250625T025907Z
UID:49972-1753983000-1753988400@prinz.org.nz
SUMMARY:Crisis Communications and Spillover Effects
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/crisis-communications-and-spillover-effects/
LOCATION:AUT WZ100\, Auckland University of Technology\, 55 Wellesley Street East\, Auckland\, 1010\, New Zealand
ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2025/06/filters_quality80.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20250805T173000
DTEND;TZID=Pacific/Auckland:20250805T210000
DTSTAMP:20260715T224435
CREATED:20250619T014124Z
LAST-MODIFIED:20250803T214449Z
UID:50012-1754415000-1754427600@prinz.org.nz
SUMMARY:Auckland First Tuesdays Pub Quiz
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/auckland-first-tuesdays-pub-quiz/
LOCATION:Birdcage Tavern: 133 Franklin Road\, Freemans Bay\, Auckland\, 1011
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/05/PRINZ-Auckland-Pub-Quiz.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20250820T093000
DTEND;TZID=Pacific/Auckland:20250820T120000
DTSTAMP:20260715T224435
CREATED:20250602T224057Z
LAST-MODIFIED:20250818T030145Z
UID:49430-1755682200-1755691200@prinz.org.nz
SUMMARY:SOLD OUT: Hands On with AI
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/hands-on-with-ai-3/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/PRKH-Hands-on-White-Phone-e1742172373898.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20250901T080000
DTEND;TZID=Pacific/Auckland:20250930T170000
DTSTAMP:20260715T224435
CREATED:20250818T031408Z
LAST-MODIFIED:20250819T015506Z
UID:51437-1756713600-1759251600@prinz.org.nz
SUMMARY:Auckland Coffee Connections Programme
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/auckland-coffee-connections-programme/
LOCATION:Auckland
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/08/coffee.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20250904T073000
DTEND;TZID=Pacific/Auckland:20250904T090000
DTSTAMP:20260715T224435
CREATED:20250807T222636Z
LAST-MODIFIED:20250814T022848Z
UID:50718-1756971000-1756976400@prinz.org.nz
SUMMARY:SOLD OUT: Auckland Event: Rethinking Roles - AI\, Ethics and the Future of Communications Teams
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/auckland-event-rethinking-roles-ai-ethics-and-the-future-of-communications-teams/
LOCATION:Momentum Consulting Offices\, Shed 20\, Princes Warf\, Quay Street\, Auckland\, 1010
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/ai-transforming-pr-with-media-monitoring-predictive-analytics-and-enhanced-personalised-communication.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20250916T100000
DTEND;TZID=Pacific/Auckland:20250916T120000
DTSTAMP:20260715T224435
CREATED:20250626T005025Z
LAST-MODIFIED:20251205T031852Z
UID:50239-1758016800-1758024000@prinz.org.nz
SUMMARY:Communications and Governance
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/communications-and-governance-2/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20250923T093000
DTEND;TZID=Pacific/Auckland:20250923T124500
DTSTAMP:20260715T224435
CREATED:20250704T020636Z
LAST-MODIFIED:20250704T020636Z
UID:50311-1758619800-1758631500@prinz.org.nz
SUMMARY:Sub-editing and Proofreading: Key writing and editing tips to make your copy sing
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/sub-editing-and-proofreading-key-writing-and-editing-tips-to-make-your-copy-sing-2/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/12/edit-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20250924T120000
DTEND;TZID=Pacific/Auckland:20250924T130000
DTSTAMP:20260715T224435
CREATED:20250817T222722Z
LAST-MODIFIED:20250901T211201Z
UID:51485-1758715200-1758718800@prinz.org.nz
SUMMARY:Unlocking the Power of Podcasting for PR - Webinar
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/unlocking-the-power-of-podcasting-for-pr-webinar/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2025/08/podcasting-photo.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251007T093000
DTEND;TZID=Pacific/Auckland:20251008T120000
DTSTAMP:20260715T224435
CREATED:20250605T001656Z
LAST-MODIFIED:20250605T001740Z
UID:49447-1759829400-1759924800@prinz.org.nz
SUMMARY:Speechwriting Essentials
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/speechwriting-essentials-3/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/01/PR-16.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251008T173000
DTEND;TZID=Pacific/Auckland:20251008T193000
DTSTAMP:20260715T224435
CREATED:20250919T052201Z
LAST-MODIFIED:20251007T231737Z
UID:52077-1759944600-1759951800@prinz.org.nz
SUMMARY:Pathways to PR: From Student to PR Professional
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/pathways-to-pr-from-student-to-pr-professional/
LOCATION:GRC Partners + Porter Novelli Offices\, 100 College Hill\, Auckland\, Ponsonby\, 1011\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/09/2025-banners-34.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251014T093000
DTEND;TZID=Pacific/Auckland:20251014T160000
DTSTAMP:20260715T224435
CREATED:20250710T025459Z
LAST-MODIFIED:20250710T031437Z
UID:50640-1760434200-1760457600@prinz.org.nz
SUMMARY:Issues and Crisis Management
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/issues-and-crisis-management-7/
LOCATION:EMA\, 145 Khyber Pass Road\, Grafton\, Auckland
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/isses-and-crisis-amangement.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251014T121500
DTEND;TZID=Pacific/Auckland:20251014T134500
DTSTAMP:20260715T224435
CREATED:20250910T035656Z
LAST-MODIFIED:20251007T213338Z
UID:51838-1760444100-1760449500@prinz.org.nz
SUMMARY:Christchurch Event: Impact through Strategic Media Engagement
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/christchurch-event-impact-through-strategic-media-engagement/
LOCATION:Environment Canterbury\, 200 Tuam Street\, Christchurch\, 8011
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/09/2025-banners-30.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251016T093000
DTEND;TZID=Pacific/Auckland:20251021T110000
DTSTAMP:20260715T224435
CREATED:20250714T042203Z
LAST-MODIFIED:20251210T200303Z
UID:50634-1760607000-1761044400@prinz.org.nz
SUMMARY:AI Playbook for Behaviour Change
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/07/Thinking-Fast-Wise-with-AI-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251022T120000
DTEND;TZID=Pacific/Auckland:20251022T130000
DTSTAMP:20260715T224435
CREATED:20250926T060526Z
LAST-MODIFIED:20251007T005920Z
UID:52252-1761134400-1761138000@prinz.org.nz
SUMMARY:The Adoption of Communication Technologies in PR - Webinar
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/the-adoption-of-communication-technologies-in-pr-webinar/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/09/CommsTech2.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251023T093000
DTEND;TZID=Pacific/Auckland:20251030T123000
DTSTAMP:20260715T224435
CREATED:20250710T041629Z
LAST-MODIFIED:20250710T041822Z
UID:47741-1761211800-1761827400@prinz.org.nz
SUMMARY:Telling Our Stories Well
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/telling-our-stories-well-4/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251028T093000
DTEND;TZID=Pacific/Auckland:20251028T123000
DTSTAMP:20260715T224435
CREATED:20250817T231818Z
LAST-MODIFIED:20251217T040147Z
UID:51508-1761643800-1761654600@prinz.org.nz
SUMMARY:Down the Rabbit Hole: Understanding Government Relations
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/down-the-rabbit-hole-understanding-government-relations/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/08/alice.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251104T120000
DTEND;TZID=Pacific/Auckland:20251104T133000
DTSTAMP:20260715T224435
CREATED:20251006T222514Z
LAST-MODIFIED:20251029T032733Z
UID:52418-1762257600-1762263000@prinz.org.nz
SUMMARY:PRINZ Awards 2026: What are the judges looking for? - Webinar
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/prinz-awards-2026-what-are-the-judges-looking-for-webinar/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-1-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251105T093000
DTEND;TZID=Pacific/Auckland:20251112T123000
DTSTAMP:20260715T224435
CREATED:20250710T234736Z
LAST-MODIFIED:20251030T035709Z
UID:50697-1762335000-1762950600@prinz.org.nz
SUMMARY:Data-Driven Storytelling
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/data-driven-storytelling-3/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251105T170000
DTEND;TZID=Pacific/Auckland:20251105T190000
DTSTAMP:20260715T224435
CREATED:20250930T084023Z
LAST-MODIFIED:20251102T210608Z
UID:52142-1762362000-1762369200@prinz.org.nz
SUMMARY:Podcasting: Producing\, Pitching and Promoting
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/podcasting-producing-pitching-and-promoting/
LOCATION:Kordia\, Level 3\, 162 Victoria Street West\, Auckland\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/09/2025-banners-35.png
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20251106T093000
DTEND;TZID=Pacific/Auckland:20251106T130000
DTSTAMP:20260715T224436
CREATED:20250926T060816Z
LAST-MODIFIED:20251102T213750Z
UID:52175-1762421400-1762434000@prinz.org.nz
SUMMARY:Taranaki Event - Hands on AI: From Next to Now
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/hands-on-ai-from-next-to-now/
LOCATION:Toi Foundation\, 121 Gill Street\, New Plymouth\, 4310
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/09/09_2025-PR-Knowledge-Hub-Mount-Taranaki-and-AI.jpg
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END:VCALENDAR