BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand
X-ORIGINAL-URL:https://prinz.org.nz
X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Pacific/Auckland
BEGIN:STANDARD
TZOFFSETFROM:+1300
TZOFFSETTO:+1200
TZNAME:NZST
DTSTART:20260404T140000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1200
TZOFFSETTO:+1300
TZNAME:NZDT
DTSTART:20260926T140000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260901T093000
DTEND;TZID=Pacific/Auckland:20260908T123000
DTSTAMP:20260716T034707
CREATED:20260629T043519Z
LAST-MODIFIED:20260629T221734Z
UID:57495-1788255000-1788870600@prinz.org.nz
SUMMARY:From Specialist to Strategic Leader
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/from-specialist-to-strategic-leader/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/06/TN_Proof_Banner_PRINZ_SpecialistToStrategicLeader.png-Specialist-to-Strategic-Leader-1702-x-630-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260903T090000
DTEND;TZID=Pacific/Auckland:20260904T120000
DTSTAMP:20260716T034707
CREATED:20260622T045558Z
LAST-MODIFIED:20260624T024007Z
UID:57349-1788426000-1788523200@prinz.org.nz
SUMMARY:Effective PR Research\, Measurement and Evaluation
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/effective-pr-research-measurement-and-evaluation/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/06/PR-research-measure-evaluate.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260908T093000
DTEND;TZID=Pacific/Auckland:20260910T120000
DTSTAMP:20260716T034708
CREATED:20260302T002530Z
LAST-MODIFIED:20260508T050443Z
UID:54974-1788859800-1789041600@prinz.org.nz
SUMMARY:Introduction to Public Relations
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/introduction-to-public-relations-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Intro-to-PR-Cover-People-Catherine-Arrow-e1772399595717.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260909T090000
DTEND;TZID=Pacific/Auckland:20260916T120000
DTSTAMP:20260716T034708
CREATED:20260617T052105Z
LAST-MODIFIED:20260713T030804Z
UID:57275-1788944400-1789560000@prinz.org.nz
SUMMARY:The Inside Scoop: Strategic Internal Comms for Your Organisation
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/the-inside-scoop-strategic-internal-comms-for-your-organisation-2/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-47.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260923T093000
DTEND;TZID=Pacific/Auckland:20260924T123000
DTSTAMP:20260716T034708
CREATED:20260309T012034Z
LAST-MODIFIED:20260618T215621Z
UID:55082-1790155800-1790253000@prinz.org.nz
SUMMARY:Critical Thinking in the Age of AI
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/critical-thinking-in-the-age-of-ai/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/prinz-header-06.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260924T093000
DTEND;TZID=Pacific/Auckland:20260924T120000
DTSTAMP:20260716T034708
CREATED:20260713T041519Z
LAST-MODIFIED:20260713T043951Z
UID:57808-1790242200-1790251200@prinz.org.nz
SUMMARY:Mastering AI in PR - Applied AI for Practitioners
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/mastering-ai-in-pr-applied-ai-for-practitioners/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/PRKH-Hands-on-White-Phone-e1742172373898.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261006T093000
DTEND;TZID=Pacific/Auckland:20261013T123000
DTSTAMP:20260716T034708
CREATED:20260625T030637Z
LAST-MODIFIED:20260625T030730Z
UID:57409-1791279000-1791894600@prinz.org.nz
SUMMARY:Data-Driven Storytelling
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/data-driven-storytelling-5/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261019T093000
DTEND;TZID=Pacific/Auckland:20261022T120000
DTSTAMP:20260716T034708
CREATED:20260625T033711Z
LAST-MODIFIED:20260625T035351Z
UID:57417-1792402200-1792670400@prinz.org.nz
SUMMARY:Public Relations Strategy and Evaluation
DESCRIPTION:3rd & 4th September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png
END:VEVENT
END:VCALENDAR