BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20260404T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20260926T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260325T120000 DTEND;TZID=Pacific/Auckland:20260325T130000 DTSTAMP:20260418T005337 CREATED:20260302T034656Z LAST-MODIFIED:20260304T003515Z UID:55010-1774440000-1774443600@prinz.org.nz SUMMARY:Community Engagement: What it is and how to measure its value - Webinar DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/community-engagement-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/03/Imageof6phases_DianaWolkenCommunity-Engagement-e1772584454642.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260414T093000 DTEND;TZID=Pacific/Auckland:20260414T124500 DTSTAMP:20260418T005337 CREATED:20251217T222657Z LAST-MODIFIED:20251222T093305Z UID:53788-1776159000-1776170700@prinz.org.nz SUMMARY:Sub-editing and Proofreading - Key writing and editing tips to make your copy sing DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/sub-editing-and-proofreading-key-writing-and-editing-tips-to-make-your-copy-sing-3/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/12/edit-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260416T073000 DTEND;TZID=Pacific/Auckland:20260416T091500 DTSTAMP:20260418T005337 CREATED:20260324T045154Z LAST-MODIFIED:20260413T043218Z UID:55353-1776324600-1776330900@prinz.org.nz SUMMARY:Auckland Breakfast Event: New Zealanders love podcasts - Here's how to make it work for your organisation DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/auckland-breakfast-event-new-zealanders-love-podcasts-heres-how-to-make-it-work-for-your-organisation/ LOCATION:Hays Recruitment\, Level 36\, ANZ Centre\, 23-29 Albert Street\, Auckland\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/2025-banners.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260420T093000 DTEND;TZID=Pacific/Auckland:20260423T120000 DTSTAMP:20260418T005337 CREATED:20251218T003435Z LAST-MODIFIED:20260416T214134Z UID:53803-1776677400-1776945600@prinz.org.nz SUMMARY:Public Relations Strategy and Evaluation - SOLD OUT DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-7/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260421T120000 DTEND;TZID=Pacific/Auckland:20260421T130000 DTSTAMP:20260418T005337 CREATED:20260326T012209Z LAST-MODIFIED:20260326T012209Z UID:55421-1776772800-1776776400@prinz.org.nz SUMMARY:Unlocking Real-Time Salary Insights with LiveRem - Webinar DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/unlocking-real-time-salary-insights-with-liverem-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/03/liverem-1-e1774479532123.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260429T093000 DTEND;TZID=Pacific/Auckland:20260429T160000 DTSTAMP:20260418T005337 CREATED:20251218T010712Z LAST-MODIFIED:20260323T030523Z UID:53814-1777455000-1777478400@prinz.org.nz SUMMARY:Issues and Crisis Management DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/issues-and-crisis-management-8/ LOCATION:GRC Partners + Porter Novelli Offices\, 100 College Hill\, Auckland\, Ponsonby\, 1011\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/10/Untitled-design-4-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260430T073000 DTEND;TZID=Pacific/Auckland:20260430T090000 DTSTAMP:20260418T005337 CREATED:20260330T040931Z LAST-MODIFIED:20260330T040931Z UID:55472-1777534200-1777539600@prinz.org.nz SUMMARY:Breakfast for the brain: Critical thinking DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/breakfast-for-the-brain-critical-thinking/ LOCATION:Environment Canterbury\, 200 Tuam Street\, Christchurch\, 8011 ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/2025-banners-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260430T173000 DTEND;TZID=Pacific/Auckland:20260430T193000 DTSTAMP:20260418T005337 CREATED:20260417T050535Z LAST-MODIFIED:20260417T050535Z UID:55952-1777570200-1777577400@prinz.org.nz SUMMARY:UC Student Networking Event: The Inside Track DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/uc-student-networking-event-the-inside-track/ LOCATION:James Logie Room 613\, 20 Kirkwood Avenue\, Upper Riccarton\, Christchurch\, 8041\, New Zealand END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260505T093000 DTEND;TZID=Pacific/Auckland:20260505T124500 DTSTAMP:20260418T005337 CREATED:20260114T215535Z LAST-MODIFIED:20260114T215535Z UID:53843-1777973400-1777985100@prinz.org.nz SUMMARY:Press Release Writing and Media Pitching: Tips from a former newspaper editor on getting your story into the media DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/press-release-writing-and-media-pitching-tips-from-a-former-newspaper-editor-on-getting-your-story-into-the-media-3/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/12/megaphone.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260513T090000 DTEND;TZID=Pacific/Auckland:20260520T120000 DTSTAMP:20260418T005337 CREATED:20260203T000920Z LAST-MODIFIED:20260324T000923Z UID:53825-1778662800-1779278400@prinz.org.nz SUMMARY:The Inside Scoop: Strategic Internal Comms for Your Organisation DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/the-inside-scoop-strategic-internal-comms-for-your-organisation/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-47.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260514T073000 DTEND;TZID=Pacific/Auckland:20260514T083000 DTSTAMP:20260418T005337 CREATED:20260401T224337Z LAST-MODIFIED:20260401T224337Z UID:55543-1778743800-1778747400@prinz.org.nz SUMMARY:From Overwhelm to Clarity: Navigating High-Pressure Environments DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/from-overwhelm-to-clarity-navigating-high-pressure-environments/ LOCATION:Auckland Council\, Auckland House\, 135 Albert Street\, Auckland\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/04/2025-banners-3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260519T093000 DTEND;TZID=Pacific/Auckland:20260521T120000 DTSTAMP:20260418T005337 CREATED:20260302T002530Z LAST-MODIFIED:20260302T002530Z UID:54974-1779183000-1779364800@prinz.org.nz SUMMARY:Introduction to Public Relations DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/introduction-to-public-relations-8/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Intro-to-PR-Cover-People-Catherine-Arrow-e1772399595717.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260604T080000 DTEND;TZID=Pacific/Auckland:20260604T170000 DTSTAMP:20260418T005337 CREATED:20260412T220914Z LAST-MODIFIED:20260415T002634Z UID:55703-1780560000-1780592400@prinz.org.nz SUMMARY:PRINZ Conference 2026: Meet the Future DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/prinz-conference-2026-meet-the-future/ LOCATION:Hilton Auckland\, 147 Quay Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/04/2025-banners-60-e1776200241779.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260604T183000 DTEND;TZID=Pacific/Auckland:20260604T233000 DTSTAMP:20260418T005337 CREATED:20260414T210700Z LAST-MODIFIED:20260415T002341Z UID:55782-1780597800-1780615800@prinz.org.nz SUMMARY:2026 PRINZ Awards Gala Dinner DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/2026-prinz-awards-gala-dinner/ LOCATION:Hilton Auckland\, 147 Quay Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/04/2025-banners-61.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260609T100000 DTEND;TZID=Pacific/Auckland:20260616T120000 DTSTAMP:20260418T005337 CREATED:20260302T033739Z LAST-MODIFIED:20260302T033818Z UID:54988-1780999200-1781611200@prinz.org.nz SUMMARY:Incorporating Tiriti-based Principles into Public Relations Practice DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/incorporating-tiriti-based-principles-into-public-relations-practice/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/03/2025-banners-58.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260623T093000 DTEND;TZID=Pacific/Auckland:20260624T123000 DTSTAMP:20260418T005337 CREATED:20260309T012034Z LAST-MODIFIED:20260409T000220Z UID:55082-1782207000-1782304200@prinz.org.nz SUMMARY:Critical Thinking in the Age of AI DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/critical-thinking-in-the-age-of-ai/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/03/critical-thinking-age-of-ai.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260625T093000 DTEND;TZID=Pacific/Auckland:20260625T120000 DTSTAMP:20260418T005337 CREATED:20251212T033817Z LAST-MODIFIED:20260323T234105Z UID:53684-1782379800-1782388800@prinz.org.nz SUMMARY:Hands On with AI DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/hands-on-with-ai-4/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/PRKH-Hands-on-White-Phone-e1742172373898.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260630T093000 DTEND;TZID=Pacific/Auckland:20260630T123000 DTSTAMP:20260418T005337 CREATED:20251217T042649Z LAST-MODIFIED:20260407T230336Z UID:53707-1782811800-1782822600@prinz.org.nz SUMMARY:Down the Rabbit Hole: Understanding Government Relations DESCRIPTION:19th - 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. The purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. This course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. Designed for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. Learning OutcomesUnderstand the purpose and responsibilities of public relations in organisations and communitiesRecognise the different – and changing – roles public relations and communication practitioners undertakeUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluationIdentify the basics of risk\, issues and crisis communicationRecognise the importance of ethics\, judgement and stakeholder relationshipsAcross three interactive sessions\, you will explore:What public relations is\, what it does and why it mattersHow public relations works in practice\, including strategy and planningThe different roles within the profession and the capabilities requiredHow to apply artificial intelligence in today’s practice environmentFundamentals of measurement\, evaluation and demonstrating valueManaging risk\, issues and crises in a communication contextEthics\, responsibility and professional judgement in modern practiceGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/down-the-rabbit-hole-understanding-government-relations-2/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/08/alice.jpg END:VEVENT END:VCALENDAR