PRINZ - Public Relations Institute of New Zealand

Media Leaders’ Briefing: The Future of New Zealand News
2025-06-12 18:00 - 20:30 (Pacific/Auckland) | Foodstuffs Landing Drive, 35 Landing Drive, Auckland, 2022
Thursday 12th March @ 5:30pm - 7:00pm

Overview2026 is gearing up to be a big year for Ōtautahi and what better time to catch up with industry connections – and make some new ones – than at our first Southern Division event of 2026. Join us from 5:30pm on Thursday 12 March at Dux Central for a relaxed after‑work get together. This free event is open to both PRINZ members and non‑members – everyone is welcome. We’re lucky to be joined by top insights professional and social scientist Carl Davidson. Chat with him about the trends shaping 2026, hear what he’s seeing across sectors, or get his perspectives on how your upcoming project can see further into the behaviours, beliefs and blind spots needed to succeed. He’s also the global authority on the Ferris Bueller principle, which can Cameron‑proof your next big call with insights. We look forward to seeing you there! Please RSVP to help us plan for numbers. Note: A seating area will be reserved for PRINZ (this may be indoors or outdoors depending on the weather). You’ll need to purchase your own drinks, and there’s plenty of parking nearby.

Carl DavidsonCarl Davidson is an insights professional with a social scientist’s heart. He has built a distinctive career bridging academia, government policy and commercial settings. In 2006 he founded Research First Ltd and oversaw its growth into one of New Zealand’s most respected insight firms. In 2010 Carl was appointed the Chief Commissioner of the New Zealand Families Commission and tasked with transforming it into a social policy research and evaluation agency. After nearly two decades at Research First, global funding shifts and pandemic disruptions prompted a reset. So in 2025 Carl launched The Curiosity Company. In 2023 he was honoured as a Fellow of the Research Association of New Zealand (RANZ) and celebrated alongside Research First for winning the RANZ Market Research Effectiveness Supreme Award that year. In 2023 he was also named as Global Insights250 winner, an award “celebrating the worldwide pioneers, leaders and innovators in market research, data-driven marketing and insights”. The Insight250 presents a unique view into academic, enterprise, agency, technology, media and association data-driven leaders around the globe.

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