BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20250405T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20250927T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250605T170000 DTEND;TZID=Pacific/Auckland:20250605T183000 DTSTAMP:20260626T214735 CREATED:20250523T062559Z LAST-MODIFIED:20250523T062633Z UID:49478-1749142800-1749148200@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/tauranga-first-thursdays-7/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250609T093000 DTEND;TZID=Pacific/Auckland:20250612T120000 DTSTAMP:20260626T214736 CREATED:20250414T025435Z LAST-MODIFIED:20250512T014858Z UID:48325-1749461400-1749729600@prinz.org.nz SUMMARY:Public Relations Strategy and Evaluation DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-6/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250610T093000 DTEND;TZID=Pacific/Auckland:20250610T124500 DTSTAMP:20260626T214736 CREATED:20241204T021650Z LAST-MODIFIED:20250627T045924Z UID:45664-1749547800-1749559500@prinz.org.nz SUMMARY:Sub-editing and Proofreading: Key writing and editing tips to make your copy sing DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/sub-editing-and-proofreading-key-writing-and-editing-tips-to-make-your-copy-sing/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/12/edit-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250612T180000 DTEND;TZID=Pacific/Auckland:20250612T203000 DTSTAMP:20260626T214736 CREATED:20250513T220228Z LAST-MODIFIED:20250605T022204Z UID:48626-1749751200-1749760200@prinz.org.nz SUMMARY:Media Leaders’ Briefing: The Future of New Zealand News DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/media-leaders-briefing-the-future-of-new-zealand-news/ LOCATION:Foodstuffs Landing Drive\, 35 Landing Drive\, Auckland\, 2022 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/05/2025-banners-27.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250617T093000 DTEND;TZID=Pacific/Auckland:20250624T120000 DTSTAMP:20260626T214736 CREATED:20250317T010005Z LAST-MODIFIED:20250615T214118Z UID:47575-1750152600-1750766400@prinz.org.nz SUMMARY:Data-Driven Storytelling DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/data-driven-storytelling-2/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250715T073000 DTEND;TZID=Pacific/Auckland:20250715T083000 DTSTAMP:20260626T214736 CREATED:20250617T040445Z LAST-MODIFIED:20250617T223203Z UID:49974-1752564600-1752568200@prinz.org.nz SUMMARY:Waikato Internal Communicators Breakfast Mixer at Gallagher DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/waikato-internal-communicators-breakfast-mixer-at-gallagher/ LOCATION:Joe’s Place Cafe at Gallagher\, 181 Kahikatea Drive\, Melville\, Hamilton\, 3206 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/Waikato-Internal-Communicators-Breakfast-Mixer-e1750133207941.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250716T163000 DTEND;TZID=Pacific/Auckland:20250716T183000 DTSTAMP:20260626T214736 CREATED:20250613T020914Z LAST-MODIFIED:20250715T044139Z UID:49837-1752683400-1752690600@prinz.org.nz SUMMARY:Cocktail Function for Margalit Toledano DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/cocktail-function-for-margalit-toledano/ LOCATION:Nancy Caiger Gallery\, Meteor Theatre\, 1 Victoria St\, Hamilton\, 3204 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/2025-banners-30.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250716T170000 DTEND;TZID=Pacific/Auckland:20250716T180000 DTSTAMP:20260626T214736 CREATED:20250606T044217Z LAST-MODIFIED:20250707T020042Z UID:49733-1752685200-1752688800@prinz.org.nz SUMMARY:Wellington Event - AI in Communications: Maximising Benefits\, Navigating Challenges DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/ai-in-communications-maximising-benefits-navigating-challenges/ LOCATION:Wellington Club\, Wellington Club Building Level 4/88 The Terrace\, Wellington\, 6011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/ai-transforming-pr-with-media-monitoring-predictive-analytics-and-enhanced-personalised-communication.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250716T190000 DTEND;TZID=Pacific/Auckland:20250716T223000 DTSTAMP:20260626T214736 CREATED:20250615T214357Z LAST-MODIFIED:20250615T214357Z UID:49826-1752692400-1752705000@prinz.org.nz SUMMARY:Retirement Dinner in Honour of Margalit Toledano DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/retirement-dinner-in-honour-of-margalit-toledano/ LOCATION:Gothenburg Restaurant\, ANZ Centre\, 17 Grantham St\, Hamilton\, 3204 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/2025-banners-31.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250717T173000 DTEND;TZID=Pacific/Auckland:20250717T193000 DTSTAMP:20260626T214736 CREATED:20250614T013141Z LAST-MODIFIED:20250614T013909Z UID:49906-1752773400-1752780600@prinz.org.nz SUMMARY:Christchurch Event: Winter Networking Drinks with Podcaster Andy Rowe DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/winter-networking-drinks-with-podcaster-andy-rowe/ LOCATION:Ramble Bar at Drifter Hotel\, 96 Lichfield Street\, Christchurch\, 8011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/2025-banners-32.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250729T093000 DTEND;TZID=Pacific/Auckland:20250729T124500 DTSTAMP:20260626T214736 CREATED:20250410T235059Z LAST-MODIFIED:20250716T234151Z UID:47916-1753781400-1753793100@prinz.org.nz SUMMARY:SOLD OUT: Press Release Writing and Media Pitching: Tips from a former newspaper editor on getting your story into the media DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/press-release-writing-and-media-pitching-tips-from-a-former-newspaper-editor-on-getting-your-story-into-the-media-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/12/megaphone.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250730T170000 DTEND;TZID=Pacific/Auckland:20250730T193000 DTSTAMP:20260626T214736 CREATED:20250619T024826Z LAST-MODIFIED:20250729T224305Z UID:50045-1753894800-1753903800@prinz.org.nz SUMMARY:Waikato Event- He Ara Whakamua: Pathways in Comms DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/waikato-event-careers-in-communications-from-first-jobs-to-future-leaders/ LOCATION:University of Waikato – Waikato Management School\, Room MSB 1.36\, Hillcrest Road\, Hamilton\, 3216\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/2025-banners-35.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250731T173000 DTEND;TZID=Pacific/Auckland:20250731T190000 DTSTAMP:20260626T214736 CREATED:20250625T012932Z LAST-MODIFIED:20250625T025907Z UID:49972-1753983000-1753988400@prinz.org.nz SUMMARY:Crisis Communications and Spillover Effects DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/crisis-communications-and-spillover-effects/ LOCATION:AUT WZ100\, Auckland University of Technology\, 55 Wellesley Street East\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2025/06/filters_quality80.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250805T173000 DTEND;TZID=Pacific/Auckland:20250805T210000 DTSTAMP:20260626T214736 CREATED:20250619T014124Z LAST-MODIFIED:20250803T214449Z UID:50012-1754415000-1754427600@prinz.org.nz SUMMARY:Auckland First Tuesdays Pub Quiz DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/auckland-first-tuesdays-pub-quiz/ LOCATION:Birdcage Tavern: 133 Franklin Road\, Freemans Bay\, Auckland\, 1011 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/05/PRINZ-Auckland-Pub-Quiz.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250820T093000 DTEND;TZID=Pacific/Auckland:20250820T120000 DTSTAMP:20260626T214736 CREATED:20250602T224057Z LAST-MODIFIED:20250818T030145Z UID:49430-1755682200-1755691200@prinz.org.nz SUMMARY:SOLD OUT: Hands On with AI DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/hands-on-with-ai-3/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/PRKH-Hands-on-White-Phone-e1742172373898.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250901T080000 DTEND;TZID=Pacific/Auckland:20250930T170000 DTSTAMP:20260626T214736 CREATED:20250818T031408Z LAST-MODIFIED:20250819T015506Z UID:51437-1756713600-1759251600@prinz.org.nz SUMMARY:Auckland Coffee Connections Programme DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/auckland-coffee-connections-programme/ LOCATION:Auckland ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/08/coffee.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250904T073000 DTEND;TZID=Pacific/Auckland:20250904T090000 DTSTAMP:20260626T214736 CREATED:20250807T222636Z LAST-MODIFIED:20250814T022848Z UID:50718-1756971000-1756976400@prinz.org.nz SUMMARY:SOLD OUT: Auckland Event: Rethinking Roles - AI\, Ethics and the Future of Communications Teams DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/auckland-event-rethinking-roles-ai-ethics-and-the-future-of-communications-teams/ LOCATION:Momentum Consulting Offices\, Shed 20\, Princes Warf\, Quay Street\, Auckland\, 1010 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/ai-transforming-pr-with-media-monitoring-predictive-analytics-and-enhanced-personalised-communication.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250916T100000 DTEND;TZID=Pacific/Auckland:20250916T120000 DTSTAMP:20260626T214736 CREATED:20250626T005025Z LAST-MODIFIED:20251205T031852Z UID:50239-1758016800-1758024000@prinz.org.nz SUMMARY:Communications and Governance DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/communications-and-governance-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-12.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250923T093000 DTEND;TZID=Pacific/Auckland:20250923T124500 DTSTAMP:20260626T214736 CREATED:20250704T020636Z LAST-MODIFIED:20250704T020636Z UID:50311-1758619800-1758631500@prinz.org.nz SUMMARY:Sub-editing and Proofreading: Key writing and editing tips to make your copy sing DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/sub-editing-and-proofreading-key-writing-and-editing-tips-to-make-your-copy-sing-2/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/12/edit-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250924T120000 DTEND;TZID=Pacific/Auckland:20250924T130000 DTSTAMP:20260626T214736 CREATED:20250817T222722Z LAST-MODIFIED:20250901T211201Z UID:51485-1758715200-1758718800@prinz.org.nz SUMMARY:Unlocking the Power of Podcasting for PR - Webinar DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/unlocking-the-power-of-podcasting-for-pr-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2025/08/podcasting-photo.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251007T093000 DTEND;TZID=Pacific/Auckland:20251008T120000 DTSTAMP:20260626T214736 CREATED:20250605T001656Z LAST-MODIFIED:20250605T001740Z UID:49447-1759829400-1759924800@prinz.org.nz SUMMARY:Speechwriting Essentials DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/speechwriting-essentials-3/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/01/PR-16.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251008T173000 DTEND;TZID=Pacific/Auckland:20251008T193000 DTSTAMP:20260626T214736 CREATED:20250919T052201Z LAST-MODIFIED:20251007T231737Z UID:52077-1759944600-1759951800@prinz.org.nz SUMMARY:Pathways to PR: From Student to PR Professional DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/pathways-to-pr-from-student-to-pr-professional/ LOCATION:GRC Partners + Porter Novelli Offices\, 100 College Hill\, Auckland\, Ponsonby\, 1011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/09/2025-banners-34.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251014T093000 DTEND;TZID=Pacific/Auckland:20251014T160000 DTSTAMP:20260626T214736 CREATED:20250710T025459Z LAST-MODIFIED:20250710T031437Z UID:50640-1760434200-1760457600@prinz.org.nz SUMMARY:Issues and Crisis Management DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/issues-and-crisis-management-7/ LOCATION:EMA\, 145 Khyber Pass Road\, Grafton\, Auckland ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/isses-and-crisis-amangement.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251014T121500 DTEND;TZID=Pacific/Auckland:20251014T134500 DTSTAMP:20260626T214736 CREATED:20250910T035656Z LAST-MODIFIED:20251007T213338Z UID:51838-1760444100-1760449500@prinz.org.nz SUMMARY:Christchurch Event: Impact through Strategic Media Engagement DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/christchurch-event-impact-through-strategic-media-engagement/ LOCATION:Environment Canterbury\, 200 Tuam Street\, Christchurch\, 8011 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/09/2025-banners-30.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251016T093000 DTEND;TZID=Pacific/Auckland:20251021T110000 DTSTAMP:20260626T214736 CREATED:20250714T042203Z LAST-MODIFIED:20251210T200303Z UID:50634-1760607000-1761044400@prinz.org.nz SUMMARY:AI Playbook for Behaviour Change DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/07/Thinking-Fast-Wise-with-AI-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251022T120000 DTEND;TZID=Pacific/Auckland:20251022T130000 DTSTAMP:20260626T214736 CREATED:20250926T060526Z LAST-MODIFIED:20251007T005920Z UID:52252-1761134400-1761138000@prinz.org.nz SUMMARY:The Adoption of Communication Technologies in PR - Webinar DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/the-adoption-of-communication-technologies-in-pr-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/09/CommsTech2.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251023T093000 DTEND;TZID=Pacific/Auckland:20251030T123000 DTSTAMP:20260626T214736 CREATED:20250710T041629Z LAST-MODIFIED:20250710T041822Z UID:47741-1761211800-1761827400@prinz.org.nz SUMMARY:Telling Our Stories Well DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/telling-our-stories-well-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-6.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251028T093000 DTEND;TZID=Pacific/Auckland:20251028T123000 DTSTAMP:20260626T214736 CREATED:20250817T231818Z LAST-MODIFIED:20251217T040147Z UID:51508-1761643800-1761654600@prinz.org.nz SUMMARY:Down the Rabbit Hole: Understanding Government Relations DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/down-the-rabbit-hole-understanding-government-relations/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/08/alice.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251104T120000 DTEND;TZID=Pacific/Auckland:20251104T133000 DTSTAMP:20260626T214736 CREATED:20251006T222514Z LAST-MODIFIED:20251029T032733Z UID:52418-1762257600-1762263000@prinz.org.nz SUMMARY:PRINZ Awards 2026: What are the judges looking for? - Webinar DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/prinz-awards-2026-what-are-the-judges-looking-for-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-1-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251105T093000 DTEND;TZID=Pacific/Auckland:20251112T123000 DTSTAMP:20260626T214736 CREATED:20250710T234736Z LAST-MODIFIED:20251030T035709Z UID:50697-1762335000-1762950600@prinz.org.nz SUMMARY:Data-Driven Storytelling DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/data-driven-storytelling-3/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg END:VEVENT END:VCALENDAR