BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20260404T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20260926T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260715T120000 DTEND;TZID=Pacific/Auckland:20260715T130000 DTSTAMP:20260627T043227 CREATED:20260618T051650Z LAST-MODIFIED:20260618T210202Z UID:57297-1784116800-1784120400@prinz.org.nz SUMMARY:PassTheMic: Amplifying Voices that Need to Be Heard Webinar DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/passthemic-amplifying-voices-that-need-to-be-heard-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/06/2025-banners-71.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260723T093000 DTEND;TZID=Pacific/Auckland:20260723T120000 DTSTAMP:20260627T043227 CREATED:20260430T045635Z LAST-MODIFIED:20260623T041140Z UID:56260-1784799000-1784808000@prinz.org.nz SUMMARY:Communications and Governance DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/communications-and-governance-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-12.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260728T093000 DTEND;TZID=Pacific/Auckland:20260729T120000 DTSTAMP:20260627T043227 CREATED:20260520T012659Z LAST-MODIFIED:20260617T043954Z UID:56851-1785231000-1785326400@prinz.org.nz SUMMARY:Speechwriting Essentials DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/speechwriting-essentials-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/01/PR-16.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260804T103000 DTEND;TZID=Pacific/Auckland:20260804T130000 DTSTAMP:20260627T043227 CREATED:20260617T035954Z LAST-MODIFIED:20260617T040112Z UID:57186-1785839400-1785848400@prinz.org.nz SUMMARY:Making Data Work for You: Critical Thinking for Communicators DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/making-data-work-for-you-critical-thinking-for-communicators-3/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-39.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260812T090000 DTEND;TZID=Pacific/Auckland:20260819T120000 DTSTAMP:20260627T043227 CREATED:20260617T052105Z LAST-MODIFIED:20260617T052105Z UID:57275-1786525200-1787140800@prinz.org.nz SUMMARY:The Inside Scoop: Strategic Internal Comms for Your Organisation DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/the-inside-scoop-strategic-internal-comms-for-your-organisation-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-47.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260818T090000 DTEND;TZID=Pacific/Auckland:20260825T120000 DTSTAMP:20260627T043227 CREATED:20260622T040513Z LAST-MODIFIED:20260622T040513Z UID:57329-1787043600-1787659200@prinz.org.nz SUMMARY:AI Playbook for Behaviour Change DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change-3/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/07/Thinking-Fast-Wise-with-AI-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260903T090000 DTEND;TZID=Pacific/Auckland:20260904T120000 DTSTAMP:20260627T043227 CREATED:20260622T045558Z LAST-MODIFIED:20260624T024007Z UID:57349-1788426000-1788523200@prinz.org.nz SUMMARY:Effective PR Research\, Measurement and Evaluation DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/effective-pr-research-measurement-and-evaluation/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/06/PR-research-measure-evaluate.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260908T093000 DTEND;TZID=Pacific/Auckland:20260910T120000 DTSTAMP:20260627T043227 CREATED:20260302T002530Z LAST-MODIFIED:20260508T050443Z UID:54974-1788859800-1789041600@prinz.org.nz SUMMARY:Introduction to Public Relations DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/introduction-to-public-relations-8/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Intro-to-PR-Cover-People-Catherine-Arrow-e1772399595717.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260923T093000 DTEND;TZID=Pacific/Auckland:20260924T123000 DTSTAMP:20260627T043227 CREATED:20260309T012034Z LAST-MODIFIED:20260618T215621Z UID:55082-1790155800-1790253000@prinz.org.nz SUMMARY:Critical Thinking in the Age of AI DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/critical-thinking-in-the-age-of-ai/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/prinz-header-06.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20261006T093000 DTEND;TZID=Pacific/Auckland:20261013T123000 DTSTAMP:20260627T043227 CREATED:20260625T030637Z LAST-MODIFIED:20260625T030730Z UID:57409-1791279000-1791894600@prinz.org.nz SUMMARY:Data-Driven Storytelling DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/data-driven-storytelling-5/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20261019T093000 DTEND;TZID=Pacific/Auckland:20261022T120000 DTSTAMP:20260627T043227 CREATED:20260625T033711Z LAST-MODIFIED:20260625T035351Z UID:57417-1792402200-1792670400@prinz.org.nz SUMMARY:Public Relations Strategy and Evaluation DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-8/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png END:VEVENT END:VCALENDAR