PRINZ - Public Relations Institute of New Zealand

2023 General Election: insights and observations from Barry Soper
2023-05-31 11:30 - 13:30 (Pacific/Auckland) | FMG Stadium, 128 Seddon Road, Hamilton, 3204, New Zealand
13th-16th May 2024, 4 morning sessions, 9:30am-12noon

OverviewAs we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches, you’ll learn how to determine public relations and communication outcomes, set measurable objectives, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies, using data-driven metrics to enhance future planning and crisis management, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers, share experiences, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential, engaging, series and leave ready to craft public relations strategies that deliver tangible results. Core Content· Strategies for uncertain times – rethinking old rules· Where are we now? Developing situational intelligence· Critical relationships – who are you talking to, engaging with or working alongside?· Identifying issues and risk – checking the crisis plan· The audit – what can we do with what we’ve got?· The good citizen – are we behaving well?· Understanding the digital dimension – developing digital strategies, working with AI· How effective are we now – measuring what’s in place and what matters· Setting your destination – what are your outcomes?· Navigation – how will you get there and what resources do you need?· Knowing when you’ve arrived – measuring and evaluating success· Creative problem solving, courageous strategies, choosing channels Learning outcomes· Understanding the dimensions and scope of public relations strategies· Understanding approaches to research, measurement and evaluation· Understanding the role of issues and risk in strategic planning· Understanding and knowledge of effective strategy development· Understanding and knowledge of effective stakeholder engagement· Understanding of creative problem solving strategic challenges· Understanding the role of situational intelligence and behavioural analysis This session aligns with the Global Capability Framework, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box. Note that course costs are inclusive of GST

Your presenter is..Catherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd, a learning and training centre of excellence dedicated to the development of leadership, public relations and communication capabilities. A pioneer in digital communications since the web’s inception, Catherine helps public and private sector organisations navigate the digital environment, build essential relationships and maintain their licence to operate. Over the last decade, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society, providing critical training and guidance worldwide. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand, a Fellow of the Chartered Institute of Public Relations, an Accredited Fellow of the ASEAN PR Network, and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. Beyond her education and consultancy work, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.

2023 PRINZ Awards Gala Dinner
2023-05-26 19:00 - 23:00 | The Maritime Room, Princes Wharf, Auckland CBD, Auckland, 1010, New Zealand

How ChatGPT and AI will revolutionise PR (sold out)
2023-05-26 10:00 - 12:00 | Social Lounge M Social, 196/200 Quay Street, Auckland, 1010, New Zealand

Members Breakfast with Kirsten Patterson
2023-05-26 08:00 - 09:30 | M Social Auckland, 196 - 200 Quay Street, Auckland CBD, Auckland, 1010, New Zealand

Fellows & Life Members Dinner
2023-05-25 18:30 | M Social Auckland, 196 - 200 Quay Street, Auckland CBD, Auckland, 1010, New Zealand

May Learning Lunch
2023-05-17 12:30 - 13:30 | SenateSHJ, Level 3, 99-105 Customhouse Quay, Wellington, 6011, New Zealand

Public Relations Strategy & Evaluation (sold out)
2023-05-15 09:30 - 2023-05-18 12:00

Media and presentation training, held at TVNZ, for Comms and PR specialists
2023-05-03 09:00 - 14:00 | TVNZ – Cnr Victoria St West, 100 Victoria Street West, Auckland Central, Auckland, New Zealand

Social media influencing 101
2023-04-26 16:30 - 18:30 | Good Neighbour, 44 Horsham Downs Road, Rototuna, Hamilton, 3210, New Zealand

Public Relations Strategy & Evaluation (SOLD OUT)
2023-04-17 09:30 - 2023-04-20 12:00 | Online

Comms in the Ukraine Crisis (MEMBERS ONLY WEBINAR)
2023-04-05 12:00 - 13:00

How ChatGPT and AI will revolutionise PR (Members Only)
2023-04-04 11:30 - 13:00 | 14 Garden Place, Hamilton Central, Hamilton 3204, 14 Garden Place, Hamilton Central, Hamilton 3204, New Zealand

Digital PR 101
2023-04-04 09:00 - 15:00

PRINZ Central Division Comms Catch-up
2023-03-30 17:00 - 19:30 | Avida, 132 Featherston Street, Wellington, 6011, New Zealand

Introduction to Public Relations
2023-03-27 09:00 - 2023-03-30 12:00

Waikato networking breakfast
2023-03-22 07:30 - 08:30 | Joe’s Garage, 6 Bryce Street, Hamilton, 3204, New Zealand

Nelson Te Tau Ihu Member Network Event
2023-03-21 17:00 - 19:00 | 223 Hardy Street, Nelson

Lunch with Phil Mauger, the Mayor of Christchurch
2023-03-20 12:30 - 13:30 | Salvation Army Lounge, 853 Colombo Street

Accreditation in PR – What is it and am I ready?
2023-03-14 12:00 - 13:00

TikTok Learning Lunch
2023-03-10 12:30 - 13:30 | Wellington City Council, 113 The Terrace, Wellington, New Zealand

Issues and Crisis Management
2023-03-08 09:30 - 16:00 | Auckland

Global Alliance: What do professional communicators do when the world goes crazy?
2023-02-28 04:00 - 05:00

Working with local media: an insider’s guide
2023-02-23 17:00 - 19:00 | Wintec Te Pūkenga City Campus, Event Room 1, Tristram Street, Hamilton Central, 3200, New Zealand

PRINZ Awards Winners Share their Secrets for Success: Online Panel Session
2023-02-22 12:00 - 13:00

How to Write a PRINZ Awards Winning Entry
2023-01-31 12:00 - 13:00

PRINZ Supreme Award Winner: Waipā District Council Webinar
2023-01-25 12:00 - 13:00

Demystifying New Zealand Government Procurement with Andrew Thrift (Members Only Event)
2023-01-24 09:30 - 10:30

PRINZ Waikato Christmas Function
2022-12-08 17:00 - 19:30 | Mr Pickles Bar & Eatery, 298 Victoria Street, Hamilton Central, Hamilton, New Zealand

Say goodbye to 2022, and hello to the new PRINZ CEO, Susanne Martin.
2022-12-06 17:00 - 19:00 | Pilkingtons Restaurant and Bar, 41 Shortland Street Auckland CBD, Auckland, 1010, New Zealand

PRINZ Central Division’s End of Year Celebration
2022-12-01 17:00 - 19:30 | The Hudson, Chews Lane, 56 Victoria Street, Te Aro, Wellington 6011, New Zealand
