BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20200404T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20200926T140000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20210403T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20210925T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210901T090000 DTEND;TZID=Pacific/Auckland:20210902T110000 DTSTAMP:20260627T124510 CREATED:20210325T002654Z LAST-MODIFIED:20210818T051741Z UID:11485-1630486800-1630580400@prinz.org.nz SUMMARY:Measurement and Evaluation for Communications DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/measurement-and-evaluation-for-communications/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1165734855-1-scaled.jpg LOCATION: END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210824T093000 DTEND;TZID=Pacific/Auckland:20210824T110000 DTSTAMP:20260627T124510 CREATED:20210324T211522Z LAST-MODIFIED:20210818T052347Z UID:11375-1629797400-1629802800@prinz.org.nz SUMMARY:Corporate Social Responsibility Reporting Masterclass DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/corporate-social-responsibility-reporting-masterclass/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/CSR-reporting.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210811T120000 DTEND;TZID=Pacific/Auckland:20210811T130000 DTSTAMP:20260627T124510 CREATED:20210720T035659Z LAST-MODIFIED:20210721T030155Z UID:16426-1628683200-1628686800@prinz.org.nz SUMMARY:PRINZ Awards Winner – FMG’s cyber-security campaign ‘The Big Phish’ DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/prinz-awards-winner-fmgs-cyber-security-campaign-the-big-phish/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/07/35_Internal_Emma-Rowe_FMG.jpg LOCATION:https://prinz.org.nz/event/prinz-awards-winner-fmgs-cyber-security-campaign-the-big-phish/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210810T093000 DTEND;TZID=Pacific/Auckland:20210810T120000 DTSTAMP:20260627T124510 CREATED:20210705T021657Z LAST-MODIFIED:20210705T022118Z UID:16022-1628587800-1628596800@prinz.org.nz SUMMARY:Online Masterclass – Integrated Marketing Communications Masterclass DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/online-masterclass-integrated-marketing-communications-masterclass/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/07/bainstorming-picture-id1133030056.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210809T173000 DTEND;TZID=Pacific/Auckland:20210809T190000 DTSTAMP:20260627T124510 CREATED:20210705T002010Z LAST-MODIFIED:20210809T042527Z UID:15416-1628530200-1628535600@prinz.org.nz SUMMARY:Career Insights From Young Professionals DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/insights-from-young-professionals/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/06/iStock-174819575-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210803T093000 DTEND;TZID=Pacific/Auckland:20210803T160000 DTSTAMP:20260627T124510 CREATED:20210325T013554Z LAST-MODIFIED:20210721T013107Z UID:11586-1627983000-1628006400@prinz.org.nz SUMMARY:Issues and Crisis Management DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/issues-and-crisis-management/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1220321756-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210728T093000 DTEND;TZID=Pacific/Auckland:20210728T160000 DTSTAMP:20260627T124510 CREATED:20210325T222841Z LAST-MODIFIED:20210726T044849Z UID:11729-1627464600-1627488000@prinz.org.nz SUMMARY:Internal Communications 101 DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/internal-communications-101/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-540130184-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210706T093000 DTEND;TZID=Pacific/Auckland:20210707T120000 DTSTAMP:20260627T124510 CREATED:20210330T221407Z LAST-MODIFIED:20220830T225102Z UID:11954-1625563800-1625659200@prinz.org.nz SUMMARY:Advancing Digital Strategy DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/advancing-digital-strategy-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/06/Advancing-digital.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210528T180000 DTEND;TZID=Pacific/Auckland:20210528T230000 DTSTAMP:20260627T124510 CREATED:20200101T023447Z LAST-MODIFIED:20220407T000325Z UID:8232-1622224800-1622242800@prinz.org.nz SUMMARY:2021 PRINZ Awards Gala Dinner DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/2021-prinz-awards-gala-dinner/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/12/A93Q0202_2019072560823539_20190725105107-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210316T160000 DTEND;TZID=Pacific/Auckland:20210316T170000 DTSTAMP:20260627T124510 CREATED:20180109T215044Z LAST-MODIFIED:20210310T232302Z UID:10839-1615910400-1615914000@prinz.org.nz SUMMARY:Finance Disrupted: Apps\, Social Media And People Power DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/finance-disrupted-apps-social-media-and-people-power/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-952510084.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20201111T093000 DTEND;TZID=Pacific/Auckland:20201111T160000 DTSTAMP:20260627T124510 CREATED:20200111T033608Z LAST-MODIFIED:20220830T224907Z UID:2731-1605087000-1605110400@prinz.org.nz SUMMARY:Social Media Strategy for PR and Communication DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/social-media-strategy-for-pr-and-communication/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/06/Social-Media-Strategy.jpg END:VEVENT END:VCALENDAR