BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20240406T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20240928T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240813T090000 DTEND;TZID=Pacific/Auckland:20240813T160000 DTSTAMP:20260501T022130 CREATED:20240405T010531Z LAST-MODIFIED:20240812T024044Z UID:38982-1723539600-1723564800@prinz.org.nz SUMMARY:Building High Performing Comms Teams DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/building-high-performing-comms-teams-2/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/05/headway-5QgIuuBxKwM-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240826T093000 DTEND;TZID=Pacific/Auckland:20240827T120000 DTSTAMP:20260501T022130 CREATED:20240620T021437Z LAST-MODIFIED:20240620T021437Z UID:41128-1724664600-1724760000@prinz.org.nz SUMMARY:Internal Communications - Innovation Beyond Boundaries DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/internal-communications-innovation-beyond-boundaries-2/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/06/Internal-Comms-imagery.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240827T073000 DTEND;TZID=Pacific/Auckland:20240827T090000 DTSTAMP:20260501T022130 CREATED:20240726T010322Z LAST-MODIFIED:20240808T020212Z UID:42418-1724743800-1724749200@prinz.org.nz SUMMARY:Supporting the Top Table During Times of Change - Breakfast Panel Event DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/supporting-the-top-table-during-times-of-change-breakfast-panel-event/ LOCATION:Beyond Recruitment\, Level 10\, Perpetual Guardian House\, 99 Customhouse Quay\, Wellington\, 6011\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/07/boardroom-1241463-e1721969810170.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240903T180000 DTEND;TZID=Pacific/Auckland:20240903T200000 DTSTAMP:20260501T022130 CREATED:20240806T021508Z LAST-MODIFIED:20240806T021910Z UID:42745-1725386400-1725393600@prinz.org.nz SUMMARY:First Tuesdays Pub Quiz DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/first-tuesdays-pub-quiz/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/05/PRINZ-Auckland-Pub-Quiz.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240905T170000 DTEND;TZID=Pacific/Auckland:20240905T183000 DTSTAMP:20260501T022130 CREATED:20240828T024839Z LAST-MODIFIED:20240828T025418Z UID:43155-1725555600-1725561000@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/tauranga-first-thursdays/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240912T173000 DTEND;TZID=Pacific/Auckland:20240912T190000 DTSTAMP:20260501T022130 CREATED:20240830T022537Z LAST-MODIFIED:20240830T023611Z UID:43278-1726162200-1726167600@prinz.org.nz SUMMARY:PRINZ Southern's Spring Drinks DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/prinz-southerns-spring-drinks/ LOCATION:The Church Pub\, 124 Worcester Street\, Christchurch\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/Nelson-Event-banner-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240918T170000 DTEND;TZID=Pacific/Auckland:20240918T183000 DTSTAMP:20260501T022130 CREATED:20240820T034436Z LAST-MODIFIED:20240827T020936Z UID:43012-1726678800-1726684200@prinz.org.nz SUMMARY:Waikato Panel Event - The Power of Integrating Marketing and PR: 1+1=3 DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/the-power-of-integrating-marketing-and-pr-113/ LOCATION:Gallagher Group conference room\, 181 Kahikatea Drive\, Hamilton\, 181 Kahikatea Drive\, Hamilton\, 3204\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/08/pr-marketing-integration.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240927T120000 DTEND;TZID=Pacific/Auckland:20240927T133000 DTSTAMP:20260501T022130 CREATED:20240902T032637Z LAST-MODIFIED:20240926T050016Z UID:43344-1727438400-1727443800@prinz.org.nz SUMMARY:Christchurch Event: Behind the Scenes of Emergency Management Communications DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/behind-the-scenes-of-emergency-management-communications/ LOCATION:40 Lichfield Street\, 40 Lichfield Street\, Christchurch\, 8011\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/09/emergency-e1725246650351.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20240930T093000 DTEND;TZID=Pacific/Auckland:20240930T120000 DTSTAMP:20260501T022130 CREATED:20240606T023430Z LAST-MODIFIED:20240611T040258Z UID:40724-1727688600-1727697600@prinz.org.nz SUMMARY:IC Futures - Inside Internal Communication DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication-8/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/connect-the-people-concept-crowd-of-vivid-colored-people-connected-vector-id1190206395-624x226-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241003T073000 DTEND;TZID=Pacific/Auckland:20241003T090000 DTSTAMP:20260501T022130 CREATED:20240909T224533Z LAST-MODIFIED:20240930T234909Z UID:43568-1727940600-1727946000@prinz.org.nz SUMMARY:Wellington Event: Political campaigning in the age of AI and what to expect in the US election DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/political-campaigning-in-the-age-of-ai-and-what-to-expect-in-the-us-election/ LOCATION:JacksonStone House\, 3/11 Hunter Street\, Wellington\, 6011\, New Zealand ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2024/09/us-election.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241003T170000 DTEND;TZID=Pacific/Auckland:20241003T183000 DTSTAMP:20260501T022130 CREATED:20240910T021005Z LAST-MODIFIED:20241003T020729Z UID:43640-1727974800-1727980200@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/tauranga-first-thursdays-2/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241003T173000 DTEND;TZID=Pacific/Auckland:20241003T190000 DTSTAMP:20260501T022130 CREATED:20240920T001902Z LAST-MODIFIED:20240920T001902Z UID:43882-1727976600-1727982000@prinz.org.nz SUMMARY:Auckland First Thursdays DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/auckland-first-thursdays-5/ LOCATION:Queens Rooftop\, Level 21/1 Queen Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/09/Nelson-Event-banner-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241009T093000 DTEND;TZID=Pacific/Auckland:20241009T120000 DTSTAMP:20260501T022130 CREATED:20240611T040027Z LAST-MODIFIED:20241002T032726Z UID:40879-1728466200-1728475200@prinz.org.nz SUMMARY:SOLD OUT- Hands on with AI: Essential Skills for PR and Communication Professionals DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/hands-on-with-ai-essential-skills-for-pr-and-communication-professionals-2/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/PRKH_AI-took-my-job-e1739323181735.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241015T164500 DTEND;TZID=Pacific/Auckland:20241015T190000 DTSTAMP:20260501T022130 CREATED:20240909T232325Z LAST-MODIFIED:20241008T051910Z UID:43523-1729010700-1729018800@prinz.org.nz SUMMARY:SOLD OUT - Auckland Event: Meet the New Business News Makers - A presentation\, panel discussion and networking event DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/meet-the-new-business-news-makers-a-presentation-panel-discussion-and-networking-event/ LOCATION:Lion NZ\, Level 1\, 136 Fanshawe Street\, Auckland\, New Zealand ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2024/09/business-news.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241022T093000 DTEND;TZID=Pacific/Auckland:20241022T123000 DTSTAMP:20260501T022130 CREATED:20240611T033914Z LAST-MODIFIED:20240611T033914Z UID:40864-1729589400-1729600200@prinz.org.nz SUMMARY:Leveraging GA4 for PR Success: Crafting Custom PR Dashboards with Looker Studio DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/leveraging-ga4-for-pr-success-crafting-custom-pr-dashboards-with-looker-studio/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/06/google-analytics-4-blog-post-image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241023T093000 DTEND;TZID=Pacific/Auckland:20241023T123000 DTSTAMP:20260501T022130 CREATED:20240830T041321Z LAST-MODIFIED:20241120T021644Z UID:43179-1729675800-1729686600@prinz.org.nz SUMMARY:Nelson Event - AI in PR: From Next to Now DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/nelson-event-ai-in-pr-from-next-to-now/ LOCATION:Nelson Classic Car Museum\, 1 Cadillac Way\, Nelson\, 7011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/Nelson-Event-banner-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241023T133000 DTEND;TZID=Pacific/Auckland:20241023T160000 DTSTAMP:20260501T022131 CREATED:20240830T042523Z LAST-MODIFIED:20241120T021711Z UID:43203-1729690200-1729699200@prinz.org.nz SUMMARY:Nelson Event - Rethinking Reputation DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/nelson-event-rethinking-reputation/ LOCATION:Nelson Classic Car Museum\, 1 Cadillac Way\, Nelson\, 7011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/Nelson-Event-banner-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241031T130000 DTEND;TZID=Pacific/Auckland:20241031T140000 DTSTAMP:20260501T022131 CREATED:20240906T025334Z LAST-MODIFIED:20240908T213651Z UID:43494-1730379600-1730383200@prinz.org.nz SUMMARY:Fellows & Life Member Webinar: Down the Rabbit Hole - What is Misinformation and how to Tackle It DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/down-the-rabbit-hole-what-is-misinformation-and-how-to-tackle-it/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/09/misinformation.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241031T163000 DTEND;TZID=Pacific/Auckland:20241031T180000 DTSTAMP:20260501T022131 CREATED:20240923T003519Z LAST-MODIFIED:20240923T012210Z UID:43926-1730392200-1730397600@prinz.org.nz SUMMARY:Christchurch Event: Insights from Industry Leaders on Communications in 2024 and Beyond DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/insights-from-industry-leaders-on-communications-in-2024-and-beyond/ LOCATION:No. 4 Bar and Restaurant\, 4 Mansfield Avenue\, St Albans\, Christchurch\, 8014\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/09/communications-event-christchurch.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241104T093000 DTEND;TZID=Pacific/Auckland:20241107T120000 DTSTAMP:20260501T022131 CREATED:20240606T030043Z LAST-MODIFIED:20240915T225329Z UID:40749-1730712600-1730980800@prinz.org.nz SUMMARY:Introduction to Public Relations DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/introduction-to-public-relations-5/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/intro-to-pr.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241107T170000 DTEND;TZID=Pacific/Auckland:20241107T190000 DTSTAMP:20260501T022131 CREATED:20241103T223852Z LAST-MODIFIED:20241103T223852Z UID:44845-1730998800-1731006000@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/tauranga-first-thursdays-3/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241107T173000 DTEND;TZID=Pacific/Auckland:20241107T190000 DTSTAMP:20260501T022131 CREATED:20240923T231126Z LAST-MODIFIED:20241211T011711Z UID:43442-1731000600-1731006000@prinz.org.nz SUMMARY:Your Comms Career Path and How to Stand Out Within It DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/your-comms-career-path-and-how-to-stand-out-within-it/ LOCATION:Momentum Consulting Offices\, Shed 20\, Princes Warf\, Quay Street\, Auckland\, 1010 ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/09/comms-industry-stand-out.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241113T120000 DTEND;TZID=Pacific/Auckland:20241113T133000 DTSTAMP:20260501T022131 CREATED:20240902T042950Z LAST-MODIFIED:20241108T010317Z UID:43318-1731499200-1731504600@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission: Development West Coast DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-development-west-coast/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/08/240529_PRINZ-126-scaled-e1724992725110.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241121T120000 DTEND;TZID=Pacific/Auckland:20241121T133000 DTSTAMP:20260501T022131 CREATED:20240822T013031Z LAST-MODIFIED:20240822T014240Z UID:43086-1732190400-1732195800@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission Webinar Series: Palmerston North City Council DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-webinar-series-palmerston-north-city-council/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/08/240529_PRINZ-148-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241128T120000 DTEND;TZID=Pacific/Auckland:20241128T133000 DTSTAMP:20260501T022131 CREATED:20240807T022917Z LAST-MODIFIED:20240807T023809Z UID:42621-1732795200-1732800600@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission Webinar Series: Great Scott DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-webinar-series-great-scott/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/07/240529_PRINZ-170-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241128T163000 DTEND;TZID=Pacific/Auckland:20241128T183000 DTSTAMP:20260501T022131 CREATED:20241104T034501Z LAST-MODIFIED:20241104T034827Z UID:44875-1732811400-1732818600@prinz.org.nz SUMMARY:Waikato Christmas Catch up DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/waikato-christmas-catch-up/ LOCATION:Hāpi Bar\, 401 Grey Street\, Hamilton\, Hamilton East\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Nelson-Event-banner-16.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241128T173000 DTEND;TZID=Pacific/Auckland:20241128T190000 DTSTAMP:20260501T022131 CREATED:20241023T024840Z LAST-MODIFIED:20241101T041527Z UID:44627-1732815000-1732820400@prinz.org.nz SUMMARY:Auckland Last Thursdays DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/auckland-first-thursdays-6/ LOCATION:Queens Rooftop\, Level 21/1 Queen Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/10/Nelson-Event-banner.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241128T173000 DTEND;TZID=Pacific/Auckland:20241128T193000 DTSTAMP:20260501T022131 CREATED:20241113T220009Z LAST-MODIFIED:20241113T230127Z UID:45130-1732815000-1732822200@prinz.org.nz SUMMARY:Celebrate the Season with PRINZ Southern DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/celebrate-the-season-with-prinz-southern/ LOCATION:No. 4 Bar and Restaurant\, 4 Mansfield Avenue\, St Albans\, Christchurch\, 8014\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Nelson-Event-banner-19.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241129T083000 DTEND;TZID=Pacific/Auckland:20241129T103000 DTSTAMP:20260501T022131 CREATED:20241016T235612Z LAST-MODIFIED:20250910T223941Z UID:44401-1732869000-1732876200@prinz.org.nz SUMMARY:Introduction to Mastering Tough Conversations and Effective Feedback DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/introduction-to-mastering-tough-conversations-and-effective-feedback/ LOCATION:Pead\, Imperial Building\, Level 2\, 44 Queen Street\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2024/10/mastering-tough-convo-e1728612719152.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20241203T170000 DTEND;TZID=Pacific/Auckland:20241203T190000 DTSTAMP:20260501T022131 CREATED:20241119T200830Z LAST-MODIFIED:20241119T201116Z UID:45267-1733245200-1733252400@prinz.org.nz SUMMARY:Wellington Christmas Connector DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/wellington-christmas-connector/ LOCATION:Foxglove\, 33 Queens Wharf\, Wellington\, 6011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Nelson-Event-banner-21.png END:VEVENT END:VCALENDAR