BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20220402T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20220924T140000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20230401T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20230923T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230223T170000 DTEND;TZID=Pacific/Auckland:20230223T190000 DTSTAMP:20260501T005551 CREATED:20230123T204714Z LAST-MODIFIED:20230123T211345Z UID:28721-1677171600-1677178800@prinz.org.nz SUMMARY:Working with local media: an insider’s guide DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/working-with-local-media-an-insiders-guide/ LOCATION:Wintec Te Pūkenga City Campus\, Event Room 1\, Tristram Street\, Hamilton Central\, 3200\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/01/waldemar-JYPDh4ter10-unsplash-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230222T120000 DTEND;TZID=Pacific/Auckland:20230222T130000 DTSTAMP:20260501T005551 CREATED:20230131T021807Z LAST-MODIFIED:20230213T233528Z UID:28912-1677067200-1677070800@prinz.org.nz SUMMARY:PRINZ Awards Winners Share their Secrets for Success: Online Panel Session DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/prinz-awards-winners-share-their-secrets-for-success-online-panel-session/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/iStock-1279103299.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230131T120000 DTEND;TZID=Pacific/Auckland:20230131T130000 DTSTAMP:20260501T005551 CREATED:20230124T024147Z LAST-MODIFIED:20230124T025117Z UID:28782-1675166400-1675170000@prinz.org.nz SUMMARY:How to Write a PRINZ Awards Winning Entry DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/how-to-write-a-prinz-awards-winning-entry/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/12/A93Q0202_2019072560823539_20190725105107-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230125T120000 DTEND;TZID=Pacific/Auckland:20230125T130000 DTSTAMP:20260501T005551 CREATED:20221205T211738Z LAST-MODIFIED:20230123T214245Z UID:28115-1674648000-1674651600@prinz.org.nz SUMMARY:PRINZ Supreme Award Winner: Waipā District Council Webinar DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/prinz-supreme-award-winner-waipa-district-council-webinar/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/12/Waipa-landscape.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20230124T093000 DTEND;TZID=Pacific/Auckland:20230124T103000 DTSTAMP:20260501T005551 CREATED:20221212T023205Z LAST-MODIFIED:20221220T223156Z UID:28195-1674552600-1674556200@prinz.org.nz SUMMARY:Demystifying New Zealand Government Procurement with Andrew Thrift (Members Only Event) DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/demystifying-nz-government-procurement-with-andrew-thrift/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/12/Demystifying-New-Zealand-Government-Procurement-with-Andrew-Thrift-Members-Only-Event-copy-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221208T170000 DTEND;TZID=Pacific/Auckland:20221208T193000 DTSTAMP:20260501T005551 CREATED:20221102T230308Z LAST-MODIFIED:20221103T215006Z UID:27619-1670518800-1670527800@prinz.org.nz SUMMARY:PRINZ Waikato Christmas Function DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/prinz-waikato-christmas-function/ LOCATION:Mr Pickles Bar & Eatery\, 298 Victoria Street\, Hamilton Central\, Hamilton\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/11/Screen-Shot-2022-11-03-at-11.29.53-AM.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221206T170000 DTEND;TZID=Pacific/Auckland:20221206T190000 DTSTAMP:20260501T005551 CREATED:20221107T033604Z LAST-MODIFIED:20221204T223120Z UID:27662-1670346000-1670353200@prinz.org.nz SUMMARY:Say goodbye to 2022\, and hello to the new PRINZ CEO\, Susanne Martin. DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/say-goodbye-to-2022-and-hello-to-the-new-prinz-ceo/ LOCATION:Pilkingtons Restaurant and Bar\, 41 Shortland Street Auckland CBD\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/11/Screen-Shot-2022-11-09-at-2.50.25-PM.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221201T170000 DTEND;TZID=Pacific/Auckland:20221201T193000 DTSTAMP:20260501T005551 CREATED:20221122T005928Z LAST-MODIFIED:20221122T023109Z UID:27900-1669914000-1669923000@prinz.org.nz SUMMARY:PRINZ Central Division’s End of Year Celebration DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/prinz-central-divisions-end-of-year-celebration/ LOCATION:The Hudson\, Chews Lane\, 56 Victoria Street\, Te Aro\, Wellington 6011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/11/Central-Division-Farewell-2022.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221201T090000 DTEND;TZID=Pacific/Auckland:20221202T110000 DTSTAMP:20260501T005551 CREATED:20220915T021720Z LAST-MODIFIED:20221026T224933Z UID:26506-1669885200-1669978800@prinz.org.nz SUMMARY:Measurement and Evaluation for Communications DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/measurement-and-evaluation/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1165734855-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221124T173000 DTEND;TZID=Pacific/Auckland:20221124T190000 DTSTAMP:20260501T005551 CREATED:20220929T062347Z LAST-MODIFIED:20221123T213407Z UID:26750-1669311000-1669316400@prinz.org.nz SUMMARY:Goodbye 2022! DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/goodbye-2022/ LOCATION:Casa Publica\, 180 Armagh Street\, Christchurch Central\, Christchurch\, 8011\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/09/Casa-.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221124T140000 DTEND;TZID=Pacific/Auckland:20221124T150000 DTSTAMP:20260501T005551 CREATED:20221031T195954Z LAST-MODIFIED:20221103T003752Z UID:27482-1669298400-1669302000@prinz.org.nz SUMMARY:Collective Immunity Protects our Community: Webinar (PRINZ Silver Awards Winner) DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/prinz-silver-awards-winner-protective-immunity-protects-our-community-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/10/istockphoto-1282344509-612x612-1.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221122T120000 DTEND;TZID=Pacific/Auckland:20221122T130000 DTSTAMP:20260501T005551 CREATED:20220824T231143Z LAST-MODIFIED:20221026T224323Z UID:26161-1669118400-1669122000@prinz.org.nz SUMMARY:PRINZ Awards Winner: When Nature Calls Webinar DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/prinz-awards-winner-when-nature-calls-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/08/44_Community_Olivia-Wix_Palmerston-North-City-Council-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221117T170000 DTEND;TZID=Pacific/Auckland:20221117T193000 DTSTAMP:20260501T005552 CREATED:20221011T022520Z LAST-MODIFIED:20221026T223437Z UID:26961-1668704400-1668713400@prinz.org.nz SUMMARY:TVNZ – The Grand Tour (provided by PRINZ) DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/tvnz-the-grand-tour/ LOCATION:TVNZ – Cnr Victoria St West\, 100 Victoria Street West\, Auckland Central\, Auckland\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/10/TVNZ-press-photos-NSL-dec-2019-28-scaled-1.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221116T093000 DTEND;TZID=Pacific/Auckland:20221116T120000 DTSTAMP:20260501T005552 CREATED:20220928T214657Z LAST-MODIFIED:20221114T203131Z UID:26657-1668591000-1668600000@prinz.org.nz SUMMARY:IC Futures – Inside Internal Communication DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication-5/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/connect-the-people-concept-crowd-of-vivid-colored-people-connected-vector-id1190206395.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221115T120000 DTEND;TZID=Pacific/Auckland:20221115T130000 DTSTAMP:20260501T005552 CREATED:20220824T035743Z LAST-MODIFIED:20221026T224213Z UID:26125-1668513600-1668517200@prinz.org.nz SUMMARY:PRINZ Awards Gold Winner: Ōkārito GorseBusters Webinar DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/prinz-awards-gold-winner-okarito-gorsebusters/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/08/82_Media_Aaron-Rees_Development-West-Coast.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221110T170000 DTEND;TZID=Pacific/Auckland:20221110T183000 DTSTAMP:20260501T005552 CREATED:20220920T103705Z LAST-MODIFIED:20221101T003914Z UID:26583-1668099600-1668105000@prinz.org.nz SUMMARY:Ask an expert: with Strahan Wallis\, CEO Clemenger Group (NZ) DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/ask-an-expert-an-hour-with-strahan-wallis-ceo-clemenger-group-nz/ LOCATION:Clemenger Group\, Level 2\, 1 Post Office Square\, Wellington Central\, Wellington\, 6011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/09/PRINZ-CENTRAL-DIVISION-2048-×-1417-px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221109T100000 DTEND;TZID=Pacific/Auckland:20221109T130000 DTSTAMP:20260501T005552 CREATED:20220912T052203Z LAST-MODIFIED:20230110T011006Z UID:26434-1667988000-1667998800@prinz.org.nz SUMMARY:Digital PR 101 DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/digital-pr-101-2/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/iStock-1168910967.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221020T173000 DTEND;TZID=Pacific/Auckland:20221020T190000 DTSTAMP:20260501T005552 CREATED:20220929T034404Z LAST-MODIFIED:20221021T010546Z UID:26734-1666287000-1666292400@prinz.org.nz SUMMARY:Secrets of Success DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/secrets-of-success/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/07/group-of-successful-business-people-happy-in-office-picture-id638748420.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221012T093000 DTEND;TZID=Pacific/Auckland:20221012T160000 DTSTAMP:20260501T005552 CREATED:20220713T024334Z LAST-MODIFIED:20220927T224659Z UID:25214-1665567000-1665590400@prinz.org.nz SUMMARY:Issues and Crisis Management DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/issues-and-crisis-management-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1220321756-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220929T170000 DTEND;TZID=Pacific/Auckland:20220929T200000 DTSTAMP:20260501T005552 CREATED:20220719T023306Z LAST-MODIFIED:20220719T023347Z UID:25404-1664470800-1664481600@prinz.org.nz SUMMARY:Wellington Comms Catch-up DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/wellington-comms-catch-up-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/07/Warmfriendlyatmosphere.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220922T073000 DTEND;TZID=Pacific/Auckland:20220922T083000 DTSTAMP:20260501T005552 CREATED:20220825T004353Z LAST-MODIFIED:20220825T091831Z UID:26175-1663831800-1663835400@prinz.org.nz SUMMARY:Waikato Networking Breakfast DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/waikato-networking-breakfast/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/08/Networking-Breakfast.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220915T073000 DTEND;TZID=Pacific/Auckland:20220915T083000 DTSTAMP:20260501T005552 CREATED:20220719T051648Z LAST-MODIFIED:20220802T011738Z UID:25429-1663227000-1663230600@prinz.org.nz SUMMARY:Parakuihui ki Pōneke DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/parakuihui-ki-poneke/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/07/Breakfast-event.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220908T183000 DTEND;TZID=Pacific/Auckland:20220908T183000 DTSTAMP:20260501T005552 CREATED:20220714T011044Z LAST-MODIFIED:20220714T021749Z UID:25312-1662661800-1662661800@prinz.org.nz SUMMARY:Wellington region PRINZ Fellows' Dinner DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/wellington-region-prinz-fellows-dinner/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/07/36279835_1482003868570866_212264202960633856_o-190521-071842.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220902T093000 DTEND;TZID=Pacific/Auckland:20220902T170000 DTSTAMP:20260501T005552 CREATED:20220610T050024Z LAST-MODIFIED:20220620T231707Z UID:20685-1662111000-1662138000@prinz.org.nz SUMMARY:In the Hot Seat? Media and Presentation Training for PR and Communications Practitioners at TVNZ – Auckland DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/in-the-hot-seat-media-and-presentation-training-for-pr-and-communications-practitioners-4/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/09/iStock-815256426.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220824T120000 DTEND;TZID=Pacific/Auckland:20220824T130000 DTSTAMP:20260501T005552 CREATED:20220803T044806Z LAST-MODIFIED:20220823T215323Z UID:25783-1661342400-1661346000@prinz.org.nz SUMMARY:PRINZ Student Members Careers Workshop DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/prinz-student-members-careers-workshop/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/08/Add-a-heading-copy.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220818T093000 DTEND;TZID=Pacific/Auckland:20220818T120000 DTSTAMP:20260501T005552 CREATED:20220627T022017Z LAST-MODIFIED:20220817T011427Z UID:24901-1660815000-1660824000@prinz.org.nz SUMMARY:How to get positive news media coverage for your clients in today’s world - A masterclass with Pete Burdon DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/how-to-get-positive-news-media-coverage-for-your-clients-in-todays-world-a-masterclass-with-pete-burdon/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/10/iStock-935941772-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220811T163000 DTEND;TZID=Pacific/Auckland:20220811T183000 DTSTAMP:20260501T005552 CREATED:20220713T095749Z LAST-MODIFIED:20220815T234803Z UID:25256-1660235400-1660242600@prinz.org.nz SUMMARY:Taking a kaupapa Maaori approach to communication DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/taking-a-kaupapa-maaori-approach-to-communication/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/07/Careers-in-PR-and-communication-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220810T170000 DTEND;TZID=Pacific/Auckland:20220831T190000 DTSTAMP:20260501T005552 CREATED:20220608T003711Z LAST-MODIFIED:20220708T030512Z UID:24495-1660150800-1661972400@prinz.org.nz SUMMARY:Develop your own Digital PR plan - 4 week course DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/develop-your-own-digital-pr-plan-4-week-course/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/09/Integrated-Marketing-Comms.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220810T120000 DTEND;TZID=Pacific/Auckland:20220810T130000 DTSTAMP:20260501T005552 CREATED:20220705T052434Z LAST-MODIFIED:20220809T223721Z UID:25098-1660132800-1660136400@prinz.org.nz SUMMARY:Careers in PR and communication DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/careers-in-pr-and-communication/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/07/Hosted-by-Fred-Russo-BBR.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220726T100000 DTEND;TZID=Pacific/Auckland:20220726T110000 DTSTAMP:20260501T005552 CREATED:20220719T023655Z LAST-MODIFIED:20220719T023738Z UID:25390-1658829600-1658833200@prinz.org.nz SUMMARY:New professionals coffee catch-up DESCRIPTION:June 6 & June 7 from 9.00am - 12.00pm (2 x morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewDoes your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts? This course is for you\, if you – are unsure about where to start and how to research\, need more confidence to measure efficiently across the various communication channels and activities\, need support with linking and interpreting the data\, want to improve your current evaluation and reporting practices\, and/or simply need to update your knowledge about latest global standards. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations context. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Deepti Bhargava (APR\, FPRINZ)\, Lecturer & Academic Advisor\, Public Relations\, Auckland University of Technology Deepti Bhargava is a Public Relations Lecturer & Academic Advisor at AUT University\, teaching across various courses including the student led PR consultancy – Outside the Square. In this course\, students work with real-life clients and she and her colleagues guide them to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and has previously served as the Chief Examiner for the Accreditation Programme (2021 – 2023). Prior to joining AUT\, Deepti worked across corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection. This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To align communication strategies with organisational purpose and valuesTo conduct formative and evaluative research to underpin communication strategies and tacticsOrganisational Capabilities To provide contextual intelligence URL:https://prinz.org.nz/event/new-professionals-coffee-catch-up/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/07/Untitled-design.png END:VEVENT END:VCALENDAR