BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20220402T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20220924T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221206T170000 DTEND;TZID=Pacific/Auckland:20221206T190000 DTSTAMP:20260506T030140 CREATED:20221107T033604Z LAST-MODIFIED:20221204T223120Z UID:27662-1670346000-1670353200@prinz.org.nz SUMMARY:Say goodbye to 2022\, and hello to the new PRINZ CEO\, Susanne Martin. DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/say-goodbye-to-2022-and-hello-to-the-new-prinz-ceo/ LOCATION:Pilkingtons Restaurant and Bar\, 41 Shortland Street Auckland CBD\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/11/Screen-Shot-2022-11-09-at-2.50.25-PM.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221201T170000 DTEND;TZID=Pacific/Auckland:20221201T193000 DTSTAMP:20260506T030140 CREATED:20221122T005928Z LAST-MODIFIED:20221122T023109Z UID:27900-1669914000-1669923000@prinz.org.nz SUMMARY:PRINZ Central Division’s End of Year Celebration DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/prinz-central-divisions-end-of-year-celebration/ LOCATION:The Hudson\, Chews Lane\, 56 Victoria Street\, Te Aro\, Wellington 6011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/11/Central-Division-Farewell-2022.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221201T090000 DTEND;TZID=Pacific/Auckland:20221202T110000 DTSTAMP:20260506T030140 CREATED:20220915T021720Z LAST-MODIFIED:20221026T224933Z UID:26506-1669885200-1669978800@prinz.org.nz SUMMARY:Measurement and Evaluation for Communications DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/measurement-and-evaluation/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1165734855-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221124T173000 DTEND;TZID=Pacific/Auckland:20221124T190000 DTSTAMP:20260506T030140 CREATED:20220929T062347Z LAST-MODIFIED:20221123T213407Z UID:26750-1669311000-1669316400@prinz.org.nz SUMMARY:Goodbye 2022! DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/goodbye-2022/ LOCATION:Casa Publica\, 180 Armagh Street\, Christchurch Central\, Christchurch\, 8011\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/09/Casa-.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221124T140000 DTEND;TZID=Pacific/Auckland:20221124T150000 DTSTAMP:20260506T030140 CREATED:20221031T195954Z LAST-MODIFIED:20221103T003752Z UID:27482-1669298400-1669302000@prinz.org.nz SUMMARY:Collective Immunity Protects our Community: Webinar (PRINZ Silver Awards Winner) DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/prinz-silver-awards-winner-protective-immunity-protects-our-community-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/10/istockphoto-1282344509-612x612-1.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221122T120000 DTEND;TZID=Pacific/Auckland:20221122T130000 DTSTAMP:20260506T030140 CREATED:20220824T231143Z LAST-MODIFIED:20221026T224323Z UID:26161-1669118400-1669122000@prinz.org.nz SUMMARY:PRINZ Awards Winner: When Nature Calls Webinar DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/prinz-awards-winner-when-nature-calls-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/08/44_Community_Olivia-Wix_Palmerston-North-City-Council-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221117T170000 DTEND;TZID=Pacific/Auckland:20221117T193000 DTSTAMP:20260506T030140 CREATED:20221011T022520Z LAST-MODIFIED:20221026T223437Z UID:26961-1668704400-1668713400@prinz.org.nz SUMMARY:TVNZ – The Grand Tour (provided by PRINZ) DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/tvnz-the-grand-tour/ LOCATION:TVNZ – Cnr Victoria St West\, 100 Victoria Street West\, Auckland Central\, Auckland\, New Zealand ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/10/TVNZ-press-photos-NSL-dec-2019-28-scaled-1.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221116T093000 DTEND;TZID=Pacific/Auckland:20221116T120000 DTSTAMP:20260506T030140 CREATED:20220928T214657Z LAST-MODIFIED:20221114T203131Z UID:26657-1668591000-1668600000@prinz.org.nz SUMMARY:IC Futures – Inside Internal Communication DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication-5/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/connect-the-people-concept-crowd-of-vivid-colored-people-connected-vector-id1190206395.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221115T120000 DTEND;TZID=Pacific/Auckland:20221115T130000 DTSTAMP:20260506T030140 CREATED:20220824T035743Z LAST-MODIFIED:20221026T224213Z UID:26125-1668513600-1668517200@prinz.org.nz SUMMARY:PRINZ Awards Gold Winner: Ōkārito GorseBusters Webinar DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/prinz-awards-gold-winner-okarito-gorsebusters/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/08/82_Media_Aaron-Rees_Development-West-Coast.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221110T170000 DTEND;TZID=Pacific/Auckland:20221110T183000 DTSTAMP:20260506T030140 CREATED:20220920T103705Z LAST-MODIFIED:20221101T003914Z UID:26583-1668099600-1668105000@prinz.org.nz SUMMARY:Ask an expert: with Strahan Wallis\, CEO Clemenger Group (NZ) DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/ask-an-expert-an-hour-with-strahan-wallis-ceo-clemenger-group-nz/ LOCATION:Clemenger Group\, Level 2\, 1 Post Office Square\, Wellington Central\, Wellington\, 6011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/09/PRINZ-CENTRAL-DIVISION-2048-×-1417-px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221109T100000 DTEND;TZID=Pacific/Auckland:20221109T130000 DTSTAMP:20260506T030140 CREATED:20220912T052203Z LAST-MODIFIED:20230110T011006Z UID:26434-1667988000-1667998800@prinz.org.nz SUMMARY:Digital PR 101 DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/digital-pr-101-2/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/iStock-1168910967.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221020T173000 DTEND;TZID=Pacific/Auckland:20221020T190000 DTSTAMP:20260506T030140 CREATED:20220929T034404Z LAST-MODIFIED:20221021T010546Z UID:26734-1666287000-1666292400@prinz.org.nz SUMMARY:Secrets of Success DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/secrets-of-success/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/07/group-of-successful-business-people-happy-in-office-picture-id638748420.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20221012T093000 DTEND;TZID=Pacific/Auckland:20221012T160000 DTSTAMP:20260506T030140 CREATED:20220713T024334Z LAST-MODIFIED:20220927T224659Z UID:25214-1665567000-1665590400@prinz.org.nz SUMMARY:Issues and Crisis Management DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/issues-and-crisis-management-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1220321756-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220929T170000 DTEND;TZID=Pacific/Auckland:20220929T200000 DTSTAMP:20260506T030140 CREATED:20220719T023306Z LAST-MODIFIED:20220719T023347Z UID:25404-1664470800-1664481600@prinz.org.nz SUMMARY:Wellington Comms Catch-up DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/wellington-comms-catch-up-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/07/Warmfriendlyatmosphere.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220922T073000 DTEND;TZID=Pacific/Auckland:20220922T083000 DTSTAMP:20260506T030140 CREATED:20220825T004353Z LAST-MODIFIED:20220825T091831Z UID:26175-1663831800-1663835400@prinz.org.nz SUMMARY:Waikato Networking Breakfast DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/waikato-networking-breakfast/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/08/Networking-Breakfast.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220915T073000 DTEND;TZID=Pacific/Auckland:20220915T083000 DTSTAMP:20260506T030140 CREATED:20220719T051648Z LAST-MODIFIED:20220802T011738Z UID:25429-1663227000-1663230600@prinz.org.nz SUMMARY:Parakuihui ki Pōneke DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/parakuihui-ki-poneke/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/07/Breakfast-event.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220908T183000 DTEND;TZID=Pacific/Auckland:20220908T183000 DTSTAMP:20260506T030140 CREATED:20220714T011044Z LAST-MODIFIED:20220714T021749Z UID:25312-1662661800-1662661800@prinz.org.nz SUMMARY:Wellington region PRINZ Fellows' Dinner DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/wellington-region-prinz-fellows-dinner/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/07/36279835_1482003868570866_212264202960633856_o-190521-071842.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220902T093000 DTEND;TZID=Pacific/Auckland:20220902T170000 DTSTAMP:20260506T030140 CREATED:20220610T050024Z LAST-MODIFIED:20220620T231707Z UID:20685-1662111000-1662138000@prinz.org.nz SUMMARY:In the Hot Seat? Media and Presentation Training for PR and Communications Practitioners at TVNZ – Auckland DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/in-the-hot-seat-media-and-presentation-training-for-pr-and-communications-practitioners-4/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/09/iStock-815256426.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220824T120000 DTEND;TZID=Pacific/Auckland:20220824T130000 DTSTAMP:20260506T030140 CREATED:20220803T044806Z LAST-MODIFIED:20220823T215323Z UID:25783-1661342400-1661346000@prinz.org.nz SUMMARY:PRINZ Student Members Careers Workshop DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/prinz-student-members-careers-workshop/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/08/Add-a-heading-copy.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220818T093000 DTEND;TZID=Pacific/Auckland:20220818T120000 DTSTAMP:20260506T030140 CREATED:20220627T022017Z LAST-MODIFIED:20220817T011427Z UID:24901-1660815000-1660824000@prinz.org.nz SUMMARY:How to get positive news media coverage for your clients in today’s world - A masterclass with Pete Burdon DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/how-to-get-positive-news-media-coverage-for-your-clients-in-todays-world-a-masterclass-with-pete-burdon/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/10/iStock-935941772-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220811T163000 DTEND;TZID=Pacific/Auckland:20220811T183000 DTSTAMP:20260506T030140 CREATED:20220713T095749Z LAST-MODIFIED:20220815T234803Z UID:25256-1660235400-1660242600@prinz.org.nz SUMMARY:Taking a kaupapa Maaori approach to communication DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/taking-a-kaupapa-maaori-approach-to-communication/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/07/Careers-in-PR-and-communication-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220810T170000 DTEND;TZID=Pacific/Auckland:20220831T190000 DTSTAMP:20260506T030140 CREATED:20220608T003711Z LAST-MODIFIED:20220708T030512Z UID:24495-1660150800-1661972400@prinz.org.nz SUMMARY:Develop your own Digital PR plan - 4 week course DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/develop-your-own-digital-pr-plan-4-week-course/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/09/Integrated-Marketing-Comms.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220810T120000 DTEND;TZID=Pacific/Auckland:20220810T130000 DTSTAMP:20260506T030140 CREATED:20220705T052434Z LAST-MODIFIED:20220809T223721Z UID:25098-1660132800-1660136400@prinz.org.nz SUMMARY:Careers in PR and communication DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/careers-in-pr-and-communication/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/07/Hosted-by-Fred-Russo-BBR.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220726T100000 DTEND;TZID=Pacific/Auckland:20220726T110000 DTSTAMP:20260506T030140 CREATED:20220719T023655Z LAST-MODIFIED:20220719T023738Z UID:25390-1658829600-1658833200@prinz.org.nz SUMMARY:New professionals coffee catch-up DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/new-professionals-coffee-catch-up/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/07/Untitled-design.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220704T130000 DTEND;TZID=Pacific/Auckland:20220704T140000 DTSTAMP:20260506T030140 CREATED:20220621T232744Z LAST-MODIFIED:20220629T062345Z UID:24838-1656939600-1656943200@prinz.org.nz SUMMARY:Online Panel Session – Tips on using and championing plain language DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/online-panel-session-tips-on-using-and-championing-plain-language/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/06/Plain-Language.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220704T093000 DTEND;TZID=Pacific/Auckland:20220707T120000 DTSTAMP:20260506T030140 CREATED:20220610T014535Z LAST-MODIFIED:20220610T014932Z UID:24620-1656927000-1657195200@prinz.org.nz SUMMARY:Public Relations Strategy and Evaluation DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-3/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/04/20200904-Blog-Hero-Product-Strategy.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220630T170000 DTEND;TZID=Pacific/Auckland:20220630T193000 DTSTAMP:20260506T030141 CREATED:20220530T221846Z LAST-MODIFIED:20220609T052000Z UID:24367-1656608400-1656617400@prinz.org.nz SUMMARY:Northern Networking DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/northern-networking/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/05/la-zeppa-600-7.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220628T093000 DTEND;TZID=Pacific/Auckland:20220628T150000 DTSTAMP:20260506T030141 CREATED:20220316T220217Z LAST-MODIFIED:20220622T083448Z UID:21902-1656408600-1656428400@prinz.org.nz SUMMARY:The Right Words - Writing Series with Catherine Arrow DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/the-right-words-writing-series-with-catherine-arrow/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/03/Screen-Shot-2022-03-17-at-11.40.40-AM.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220531T130000 DTEND;TZID=Pacific/Auckland:20220531T140000 DTSTAMP:20260506T030141 CREATED:20220516T044335Z LAST-MODIFIED:20220602T041525Z UID:23850-1654002000-1654005600@prinz.org.nz SUMMARY:Public Relations Institute of New Zealand National AGM 2022 DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/public-relations-institute-of-new-zealand-agm/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/05/iStock-1250341206.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220530T093000 DTEND;TZID=Pacific/Auckland:20220602T120000 DTSTAMP:20260506T030141 CREATED:20220509T060708Z LAST-MODIFIED:20220610T013743Z UID:23645-1653903000-1654171200@prinz.org.nz SUMMARY:Public Relations Strategy and Evaluation DESCRIPTION:June 12th @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/04/20200904-Blog-Hero-Product-Strategy.jpg END:VEVENT END:VCALENDAR