BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20250405T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20250927T140000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20260404T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20260926T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251014T093000 DTEND;TZID=Pacific/Auckland:20251014T160000 DTSTAMP:20260623T190157 CREATED:20250710T025459Z LAST-MODIFIED:20250710T031437Z UID:50640-1760434200-1760457600@prinz.org.nz SUMMARY:Issues and Crisis Management DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/issues-and-crisis-management-7/ LOCATION:EMA\, 145 Khyber Pass Road\, Grafton\, Auckland ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/isses-and-crisis-amangement.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251014T121500 DTEND;TZID=Pacific/Auckland:20251014T134500 DTSTAMP:20260623T190157 CREATED:20250910T035656Z LAST-MODIFIED:20251007T213338Z UID:51838-1760444100-1760449500@prinz.org.nz SUMMARY:Christchurch Event: Impact through Strategic Media Engagement DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/christchurch-event-impact-through-strategic-media-engagement/ LOCATION:Environment Canterbury\, 200 Tuam Street\, Christchurch\, 8011 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/09/2025-banners-30.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251016T093000 DTEND;TZID=Pacific/Auckland:20251021T110000 DTSTAMP:20260623T190157 CREATED:20250714T042203Z LAST-MODIFIED:20251210T200303Z UID:50634-1760607000-1761044400@prinz.org.nz SUMMARY:AI Playbook for Behaviour Change DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/07/Thinking-Fast-Wise-with-AI-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251022T120000 DTEND;TZID=Pacific/Auckland:20251022T130000 DTSTAMP:20260623T190157 CREATED:20250926T060526Z LAST-MODIFIED:20251007T005920Z UID:52252-1761134400-1761138000@prinz.org.nz SUMMARY:The Adoption of Communication Technologies in PR - Webinar DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/the-adoption-of-communication-technologies-in-pr-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/09/CommsTech2.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251023T093000 DTEND;TZID=Pacific/Auckland:20251030T123000 DTSTAMP:20260623T190157 CREATED:20250710T041629Z LAST-MODIFIED:20250710T041822Z UID:47741-1761211800-1761827400@prinz.org.nz SUMMARY:Telling Our Stories Well DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/telling-our-stories-well-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-6.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251028T093000 DTEND;TZID=Pacific/Auckland:20251028T123000 DTSTAMP:20260623T190157 CREATED:20250817T231818Z LAST-MODIFIED:20251217T040147Z UID:51508-1761643800-1761654600@prinz.org.nz SUMMARY:Down the Rabbit Hole: Understanding Government Relations DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/down-the-rabbit-hole-understanding-government-relations/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/08/alice.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251104T120000 DTEND;TZID=Pacific/Auckland:20251104T133000 DTSTAMP:20260623T190157 CREATED:20251006T222514Z LAST-MODIFIED:20251029T032733Z UID:52418-1762257600-1762263000@prinz.org.nz SUMMARY:PRINZ Awards 2026: What are the judges looking for? - Webinar DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/prinz-awards-2026-what-are-the-judges-looking-for-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-1-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251105T093000 DTEND;TZID=Pacific/Auckland:20251112T123000 DTSTAMP:20260623T190157 CREATED:20250710T234736Z LAST-MODIFIED:20251030T035709Z UID:50697-1762335000-1762950600@prinz.org.nz SUMMARY:Data-Driven Storytelling DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/data-driven-storytelling-3/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251105T170000 DTEND;TZID=Pacific/Auckland:20251105T190000 DTSTAMP:20260623T190157 CREATED:20250930T084023Z LAST-MODIFIED:20251102T210608Z UID:52142-1762362000-1762369200@prinz.org.nz SUMMARY:Podcasting: Producing\, Pitching and Promoting DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/podcasting-producing-pitching-and-promoting/ LOCATION:Kordia\, Level 3\, 162 Victoria Street West\, Auckland\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/09/2025-banners-35.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251106T093000 DTEND;TZID=Pacific/Auckland:20251106T130000 DTSTAMP:20260623T190157 CREATED:20250926T060816Z LAST-MODIFIED:20251102T213750Z UID:52175-1762421400-1762434000@prinz.org.nz SUMMARY:Taranaki Event - Hands on AI: From Next to Now DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/hands-on-ai-from-next-to-now/ LOCATION:Toi Foundation\, 121 Gill Street\, New Plymouth\, 4310 ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/09/09_2025-PR-Knowledge-Hub-Mount-Taranaki-and-AI.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251113T120000 DTEND;TZID=Pacific/Auckland:20251113T130000 DTSTAMP:20260623T190157 CREATED:20251104T030039Z LAST-MODIFIED:20251104T230510Z UID:53027-1763035200-1763038800@prinz.org.nz SUMMARY:Delicate interactions: relational skills in public relations consulting - Webinar DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/delicate-interactions-relational-skills-in-public-relations-consulting-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/11/relational-skills.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251119T120000 DTEND;TZID=Pacific/Auckland:20251119T130000 DTSTAMP:20260623T190157 CREATED:20251023T004055Z LAST-MODIFIED:20251023T011845Z UID:50873-1763553600-1763557200@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission: Pead DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-pead/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/07/250528_PRINZ-297-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251125T120000 DTEND;TZID=Pacific/Auckland:20251125T130000 DTSTAMP:20260623T190157 CREATED:20251023T011542Z LAST-MODIFIED:20251117T021054Z UID:52787-1764072000-1764075600@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission: Special PR DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-special-pr/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-113-scaled-e1761181180399.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251127T150000 DTEND;TZID=Pacific/Auckland:20251127T180000 DTSTAMP:20260623T190158 CREATED:20251104T015458Z LAST-MODIFIED:20251118T030752Z UID:52898-1764255600-1764266400@prinz.org.nz SUMMARY:A PR Industry Celebration of Resilience and the Importance of Communications DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/prinz-communicator-of-the-year/ LOCATION:Grand Millenium Hotel\, 71 Mayoral Drive\, Cnr Vincent Street\,\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-43.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251127T173000 DTEND;TZID=Pacific/Auckland:20251127T193000 DTSTAMP:20260623T190158 CREATED:20251024T033520Z LAST-MODIFIED:20251024T033821Z UID:52850-1764264600-1764271800@prinz.org.nz SUMMARY:Celebrate the Season with PRINZ Southern DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/celebrate-the-season-with-prinz-southern-2/ LOCATION:Muy Muy\, 44 Welles Street\, Christchurch ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/10/2024-banners-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251202T103000 DTEND;TZID=Pacific/Auckland:20251202T130000 DTSTAMP:20260623T190158 CREATED:20251106T231826Z LAST-MODIFIED:20251208T024617Z UID:52886-1764671400-1764680400@prinz.org.nz SUMMARY:Making Data Work for You: Critical Thinking for Communicators DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/making-data-work-for-you-critical-thinking-for-communicators/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-39.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251202T173000 DTEND;TZID=Pacific/Auckland:20251202T190000 DTSTAMP:20260623T190158 CREATED:20251106T230557Z LAST-MODIFIED:20251106T230557Z UID:53108-1764696600-1764702000@prinz.org.nz SUMMARY:PRINZ Internal Communicators Mixer DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/prinz-internal-communicators-mixer/ LOCATION:Auckland Transport\, Ground Floor\, 20 Viaduct Harbour Avenue\, Auckland\, 1010 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-42.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251203T120000 DTEND;TZID=Pacific/Auckland:20251203T130000 DTSTAMP:20260623T190158 CREATED:20251023T201422Z LAST-MODIFIED:20251023T201507Z UID:52814-1764763200-1764766800@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission: Hamilton City Council DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-hamilton-city-council/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-169-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251205T153000 DTEND;TZID=Pacific/Auckland:20251205T170000 DTSTAMP:20260623T190158 CREATED:20251105T233609Z LAST-MODIFIED:20251112T230549Z UID:52910-1764948600-1764954000@prinz.org.nz SUMMARY:PRINZ Touch Tournament DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/prinz-touch-tournament/ LOCATION:Victoria Park\, 203-271 Victoria Street West\, Auckland Central\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/10/2025-banners-38.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251210T120000 DTEND;TZID=Pacific/Auckland:20251210T130000 DTSTAMP:20260623T190158 CREATED:20251023T202835Z LAST-MODIFIED:20251023T204628Z UID:50885-1765368000-1765371600@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission: Great Scott DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-great-scott/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-147-scaled-e1761251303885.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251210T163000 DTEND;TZID=Pacific/Auckland:20251210T183000 DTSTAMP:20260623T190158 CREATED:20251130T222638Z LAST-MODIFIED:20251130T225043Z UID:53404-1765384200-1765391400@prinz.org.nz SUMMARY:PRINZ Waikato Christmas Catch Up DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/prinz-waikato-christmas-catch-up/ LOCATION:Hamilton Hotel Bar\, 198 Victoria Street\, Hamilton Central\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2024-banners-5.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260128T100000 DTEND;TZID=Pacific/Auckland:20260128T120000 DTSTAMP:20260623T190158 CREATED:20251209T015537Z LAST-MODIFIED:20251209T015537Z UID:53509-1769594400-1769601600@prinz.org.nz SUMMARY:Communications and Governance DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/communications-and-governance-3/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-12.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260202T080000 DTEND;TZID=Pacific/Auckland:20260227T170000 DTSTAMP:20260623T190158 CREATED:20260202T030903Z LAST-MODIFIED:20260203T025909Z UID:54398-1770019200-1772211600@prinz.org.nz SUMMARY:PRINZ Coffee Connections Programme DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/prinz-coffee-connections-programme/ LOCATION:Auckland and Wellington ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/08/coffee.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260210T093000 DTEND;TZID=Pacific/Auckland:20260210T120000 DTSTAMP:20260623T190158 CREATED:20251209T003736Z LAST-MODIFIED:20251222T093815Z UID:53533-1770715800-1770724800@prinz.org.nz SUMMARY:Reputation\, Risk and Ethics with AI - Imperatives for Action DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/reputation-risk-and-ethics-with-ai-imperatives-for-action/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/11/AI-Ethics-cover-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260218T093000 DTEND;TZID=Pacific/Auckland:20260218T133000 DTSTAMP:20260623T190158 CREATED:20251209T002019Z LAST-MODIFIED:20260429T025901Z UID:53536-1771407000-1771421400@prinz.org.nz SUMMARY:Key Stakeholder Engagement DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/key-stakeholder-engagement/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-45.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260225T093000 DTEND;TZID=Pacific/Auckland:20260225T120000 DTSTAMP:20260623T190158 CREATED:20251208T032300Z LAST-MODIFIED:20251222T093941Z UID:53542-1772011800-1772020800@prinz.org.nz SUMMARY:Making Data Work for You: Critical Thinking for Communicators DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/making-data-work-for-you-critical-thinking-for-communicators-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-39.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260226T173000 DTEND;TZID=Pacific/Auckland:20260226T193000 DTSTAMP:20260623T190158 CREATED:20260122T021645Z LAST-MODIFIED:20260225T203016Z UID:54106-1772127000-1772134200@prinz.org.nz SUMMARY:State of the Sector 2026 DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/state-of-the-sector-2026/ LOCATION:ANZ 23 Albert Street\, Auckland CBD\, Auckland 1010 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/01/2025-banners-49-e1769048188285.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260303T093000 DTEND;TZID=Pacific/Auckland:20260310T110000 DTSTAMP:20260623T190158 CREATED:20251210T201612Z LAST-MODIFIED:20251222T094104Z UID:53617-1772530200-1773140400@prinz.org.nz SUMMARY:AI Playbook for Behaviour Change DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/07/Thinking-Fast-Wise-with-AI-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260304T093000 DTEND;TZID=Pacific/Auckland:20260311T120000 DTSTAMP:20260623T190158 CREATED:20251209T233424Z LAST-MODIFIED:20251222T092750Z UID:53619-1772616600-1773230400@prinz.org.nz SUMMARY:Telling Our Stories Well DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/telling-our-stories-well-5/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-6.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260305T170000 DTEND;TZID=Pacific/Auckland:20260305T183000 DTSTAMP:20260623T190158 CREATED:20260210T221300Z LAST-MODIFIED:20260223T035049Z UID:54629-1772730000-1772735400@prinz.org.nz SUMMARY:Tauranga First Thursdays DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/tauranga-first-thursdays-8/ LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png END:VEVENT END:VCALENDAR