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DTSTART;TZID=Pacific/Auckland:20260923T093000
DTEND;TZID=Pacific/Auckland:20260924T123000
DTSTAMP:20260724T215154
CREATED:20260309T012034Z
LAST-MODIFIED:20260618T215621Z
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SUMMARY:Critical Thinking in the Age of AI
DESCRIPTION:23rd & 24th September 2026 @ 9:30am – 12:30pm (2 x morning sessions)\nOverview\nThis seminar explores why critical thinking is far more difficult than most people assume and why even experienced professionals often fall into hidden cognitive traps that affect judgement\, strategy\, and decision-making. \nDrawing on more than 30 years of social science research and insights industry experience\, Carl will reveal how people are naturally wired to defend their views rather than test them\, how organisational cultures can unintentionally suppress questioning\, and how cognitive biases quietly shape the way we interpret information. \nAt the end of this course participants will leave with: \n\nPractical critical thinking tools to immediately apply to business decisions and strategic planning.\nDecision-making frameworks that promote scientific thinking over defensive reasoning.\nTechniques to identify and counter cognitive biases in themselves and their teams.\nStrategies to nurture organizational skepticism without creating toxic negativity.\nMethods to evaluate AI-generated insights and information sources more critically.\nActionable approaches to create a culture that rewards questioning and intellectual humility.\nSelf-assessment techniques to recognise when you’re not thinking critically\, and\nEasily applicable insights backed by 30+ years of research and insights industry experience.\n\nIdeal for communications\, PR\, and strategy professionals navigating AI-driven insights\, complex narratives\, and high-stakes decision-making\, this course will sharpen the thinking skills that underpin effective leadership and sound strategy. \nMeet the facilitator\nCarl Davidson is an insights professional with a social scientist’s heart. He has built a distinctive career bridging academia\, government policy and commercial settings. In 2006 he founded Research First Ltd and oversaw its growth into one of New Zealand’s most respected insight firms. In 2010 Carl was appointed the Chief Commissioner of the New Zealand Families Commission and tasked with transforming it into a social policy research and evaluation agency. After nearly two decades at Research First\,  global funding shifts and pandemic disruptions prompted a reset. So in 2025 Carl launched The Curiosity Company:https://www.curiositycompany.co.nz/ \nIn 2023 he was honoured as a Fellow of the Research Association of New Zealand (RANZ) and celebrated alongside Research First for winning the RANZ Market Research Effectiveness Supreme Award that year. In 2023 he was also named as Global Insights250 winner\, an award “celebrating the worldwide pioneers\, leaders and innovators in market research\, data-driven marketing and insights”. The Insight250 presents a unique view into academic\, enterprise\, agency\, technology\, media and association data-driven leaders around the globe.
URL:https://prinz.org.nz/event/critical-thinking-in-the-age-of-ai/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/prinz-header-06.jpg
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260924T093000
DTEND;TZID=Pacific/Auckland:20260924T120000
DTSTAMP:20260724T215154
CREATED:20260713T041519Z
LAST-MODIFIED:20260713T043951Z
UID:57808-1790242200-1790251200@prinz.org.nz
SUMMARY:Mastering AI in PR - Applied AI for Practitioners
DESCRIPTION:Thursday 24th September 2026 @ 9:30am-12:00pm\nOverview\nIn three years artificial intelligence has moved from useful tool to active presence in public relations and communication. It continues to shaped search\, content\, stakeholder engagement\, internal communication\, issues management\, reputation\, research and crisis response. It has also changed the risks practitioners must understand and advise on\, from narrative attacks and synthetic content to governance\, ethics\, data protection and organisational accountability. \nMastering AI in PR is a highly practical\, live online session designed to help practitioners strengthen their ability to apply AI\, using the technology with greater purpose\, confidence and control. \nThe session takes you into the current operating environment\, exploring how models and workplace tools such as ChatGPT\, Microsoft Copilot\, Claude\, Gemini and DeepSeek can be used in daily practice to support strategy\, analysis\, planning\, content development\, stakeholder insight\, consultation\, issues and risk management. \nThis is a practical working session focused on what practitioners need to know now\, what has changed in recent months and how to apply AI responsibly and ethically in real-world practice. Participants will work through practical examples\, use cases and professional scenarios designed to improve capability\, sharpen judgement and support better advice to organisations. \nSuitable for practitioners at any stage of their career\, this session will help you keep pace with AI developments\, improve your own practice and guide your organisation through the opportunities\, risks and responsibilities of AI adoption. \nYou will cover: \n\nHow to build an AI-augmented workflow — use AI to support research\, planning\, drafting\, analysis\, review and evaluation without losing professional control.\nHow to use AI for insight and sensemaking — analyse information\, identify patterns\, compare perspectives and surface emerging issues\, risks and stakeholder concerns.\nHow to work with AI-generated assets — develop\, test and refine content\, visuals\, scenarios\, messages and communication materials while maintaining strategic\, ethical and reputational alignment.\nHow to understand and use digital agents — explore the role of agentic AI in task automation\, stakeholder analysis\, consultation support\, monitoring\, issue escalation and crisis response.\nHow to recognise AI-enabled risks — misinformation\, synthetic content\, narrative attacks\, bias\, hallucination\, over-reliance and the reputational consequences of poor AI use.\nHow to strengthen AI governance and professional judgement — understand the work to do before AI is adopted\, deployed or trusted\, and support responsible use across your organisation.\n\nGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \nYour presenter is..\nCatherine Arrow LPRINZ FPRINZ FCIPR\nCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. \nAs founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. \nCatherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/mastering-ai-in-pr-applied-ai-for-practitioners/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/PRKH-Hands-on-White-Phone-e1742172373898.jpg
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261006T093000
DTEND;TZID=Pacific/Auckland:20261013T123000
DTSTAMP:20260724T215154
CREATED:20260625T030637Z
LAST-MODIFIED:20260625T030730Z
UID:57409-1791279000-1791894600@prinz.org.nz
SUMMARY:Data-Driven Storytelling
DESCRIPTION:6th & 13th October 2026 @ 9:30am – 12:30pm (2 x morning sessions)\nOverview\nAll organisations have a wealth of data to draw upon to create engaging content\, but knowing where to start is a challenge. \nThis interactive workshop has been designed for communications professionals who want to incorporate charts\, graphs\, and infographics into their content\, but do not have a background in statistics. The workshop includes individual and breakout activities to immediately apply what you’ve learned. \nParticipants will be given a powerful new framework to identify data-rich storytelling opportunities\, and learn how to collaborate more effectively with colleagues and clients to produce unique\, compelling\, and accessible content. \nHere’s what you’ll learn… \nModule 1: \n\nA (very) short history of data visualisation\nImportant terms and definitions\nThe eight key plots of data-driven storytelling\n\nModule wrap and take home exercise \nModule 2: \n\nThe eight key plots of data-driven storytelling (continued)\nData visualisation accessibility considerations\nDesign dos and don’ts\n\nTying it all together – devising data-rich content for your next campaign or project \nTestimonials  \n“Cameron’s knowledge and enthusiasm for the subject matter made the learning experience an enjoyable and effective one.” \n“Wonderful course\, full of handy pieces of information and examples that I could instantly connect to the work that I do and see pathways to even more effective solutions.” \n“A very interactive\, thought provoking and relevant course delivered by a very engaging and knowledgeable presenter.”  \n“EXCELLENT! Informative and fascinating and inspiring.” \nZoom links will go out closer to the date.  \nMeet the facilitator\nCameron is a leading content strategist who is a passionate advocate for better corporate storytelling. As a journalist\, he writes features for The Australian and The Saturday Paper\, and previously hosted a regular segment on ABC Radio Queensland. \nCameron presents writing and content training courses for CPRA\, PRINZ\, and the Queensland University of Technology Executive Education program. Cameron is also the creator of DataDeck – a unique tool to help storytellers devise data visualisations and infographics in a matter of minutes.
URL:https://prinz.org.nz/event/data-driven-storytelling-5/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg
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DTSTART;TZID=Pacific/Auckland:20261019T093000
DTEND;TZID=Pacific/Auckland:20261022T120000
DTSTAMP:20260724T215154
CREATED:20260625T033711Z
LAST-MODIFIED:20260625T035351Z
UID:57417-1792402200-1792670400@prinz.org.nz
SUMMARY:Public Relations Strategy and Evaluation
DESCRIPTION:19th – 22nd October 2026 @ 9:30am – 12:00pm (4x morning sessions)\n					\nOverview\nAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. \nDesigned to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. \nThis series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. \nCore Content· Strategies for uncertain times – rethinking old rules· Where are we now? Developing situational intelligence· Critical relationships – who are you talking to\, engaging with or working alongside?· Identifying issues and risk – checking the crisis plan· The audit – what can we do with what we’ve got?· The good citizen – are we behaving well?· Understanding the digital dimension – developing digital strategies\, working with AI· How effective are we now – measuring what’s in place and what matters· Setting your destination – what are your outcomes?· Navigation – how will you get there and what resources do you need?· Knowing when you’ve arrived – measuring and evaluating success· Creative problem solving\, courageous strategies\, choosing channels \nLearning outcomes· Understanding the dimensions and scope of public relations strategies· Understanding approaches to research\, measurement and evaluation· Understanding the role of issues and risk in strategic planning· Understanding and knowledge of effective strategy development· Understanding and knowledge of effective stakeholder engagement· Understanding of creative problem solving strategic challenges· Understanding the role of situational intelligence and behavioural analysis \nThis session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning \nZoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \nNote that course costs are inclusive of GST  \nYour presenter is..\nCatherine Arrow LPRINZ FPRINZ FCIPR\nCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. \nAs founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. \nCatherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png
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