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DTSTART;TZID=Pacific/Auckland:20260805T073000
DTEND;TZID=Pacific/Auckland:20260805T090000
DTSTAMP:20260724T052936
CREATED:20260715T050614Z
LAST-MODIFIED:20260721T014004Z
UID:57945-1785915000-1785920400@prinz.org.nz
SUMMARY:Learn from a PRINZ Fellow: Insights for internal comms
DESCRIPTION:Wednesday 5th August 2026 @ 7:30am – 9:00am\nOverview\nJoin us for our 2026 entry in the Learn from a Fellow series\, featuring two of Canterbury’s most experienced practitioners and PRINZ Fellows. \nInternal communications is often expected to deliver more with less\, balance strategic advice with day-to-day delivery\, and engage increasingly diverse workforces. But how can insights help communicators move beyond tactics and make better decisions about where to focus their effort? \nHear from local PRINZ Fellows Michele Hider and Janet Wright as they share real-world internal communications examples\, the insights that helped shape their approach and how they evaluated their success. \nWe’ll hear about engaging a diverse and dispersed workforce of more than 3\,000 employees\, and a PRINZ award-winning campaign that used research and behavioural insights to drive engagement\, improve audit readiness and deliver measurable results. \nBoth Michele and Janet will reflect on key learnings from these projects and their extensive careers\, offering practical advice for practitioners looking to deliver greater impact through internal communications. \nThere will also be plenty of time for discussion\, questions and sharing experiences from your own workplace. \nNumbers are limited to encourage an open and interactive discussion\, so reserve your ticket now. \nBlack Betty opens at 7.30am and we’ll begin at 7.45am\, giving you plenty of time to grab a coffee and something from the cabinet before we start. \nThis is the fourth PRINZ Southern event in our 2026 programme and continues our annual theme of insights for impact. Keep an eye out for more upcoming events and opportunities to connect with your local network of communications practitioners. \nYour Fellows are..\nMichele Hider (APR FPRINZ)\nDirector\, Priority Communications \nMichele started award-winning agency Priority Communications in 2013. As well as supporting a wide variety of businesses and organisations with their PR and marketing\, she has worked as a senior advisor to local government and government agencies\, including the Ministry of Health\, Housing New Zealand\, Canterbury Earthquake Recovery Authority and Christchurch City Council. For several years\, she was Communications Manager for the Canterbury District Health Board – the South Island’s largest employer. \n“With a habit of being in the wrong place at the right time”\, Michele has accumulated a vast amount of crisis communications experience and is highly sought after for her crisis and issues management expertise. In 2023\, Priority Communications was the silver award winner for the best small to medium consultancy in the country. \nMichele has a Master of Management (Communication) with distinction\, is a Fellow of the Public Relations Institute of New Zealand\, has international accreditation in Public Relations (APR) and is a regular guest lecturer at the University of Canterbury. \n \nJanet Wright (APR FPRINZ)\nGroup Manager Communications and Sustainability\, ANZCO Foods \nANZCO foods is one of New Zealand’s largest exporters. Janet has spent the past 13 years communicating with everyone from processing-floor employees and farmers to senior leaders and external stakeholders. Before joining ANZCO Foods\, Janet worked in stakeholder engagement at Meridian Energy and held communications manager roles at Ravensdown and Ngāi Tahu. She has also run her own communications consultancy and\, early in her career\, honed her communications skills at Telecom (now Spark).
URL:https://prinz.org.nz/event/learn-from-a-prinz-fellow-insights-for-internal-comms/
LOCATION:Black Betty Cafe\, 165 Madras Street\, Christchurch\, 8011\, New Zealand
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260805T093000
DTEND;TZID=Pacific/Auckland:20260805T120000
DTSTAMP:20260724T052936
CREATED:20260703T054423Z
LAST-MODIFIED:20260715T224834Z
UID:57609-1785922200-1785931200@prinz.org.nz
SUMMARY:Show Me the Money: Learning the language of Finance
DESCRIPTION:Wednesday 5th August 2026 @ 9:30am – 12:00pm\nOverview\nFinance is one of the key languages of business\, and communications professionals are increasingly expected to speak it with confidence. Whether you’re preparing an annual report\, developing leadership messaging\, supporting financial announcements\, managing stakeholder communications\, or translating business performance into clear\, meaningful stories\, the ability to interpret financial information is an increasingly valuable professional skill. \nFor communications professionals aspiring to broader leadership responsibilities or a future C-suite role\, financial literacy is an essential capability. Understanding the financial drivers of an organisation enables you to contribute more strategically\, engage confidently in executive discussions\, and strengthen your role as a trusted advisor. \nYou don’t need to become an accountant\, but you do need to know enough to ask the right questions\, understand what the numbers are telling you\, and work effectively alongside finance teams. \nDeveloped in partnership with Chartered Accountants Australia and New Zealand\, this practical workshop has been designed specifically for public relations and communications professionals who regularly collaborate with finance colleagues\, contribute to financial or corporate reporting\, or want to broaden their commercial and strategic business acumen. \nWho should attend\nThis workshop is ideal for public relations\, communications and engagement professionals who: \n\nWork alongside finance teams or senior leaders but are not finance specialists.\nContribute to annual reports\, financial communications or corporate reporting.\nWant greater confidence interpreting financial information.\nAre seeking to broaden their commercial understanding and business acumen.\nAspire to senior leadership or C-suite roles where financial literacy is an expected executive capability.\n\nNo finance background is required. \nWorkshop outcomes\nBy the end of this workshop\, participants will be able to: \n\nApply basic accounting terminology to support financial interpretation\nUnderstand the purpose and structure of key financial statements\nAsk informed questions and engage more effectively with finance professionals and executive leaders.\nStart building the commercial confidence expected of communications professionals seeking to influence at a strategic and executive level.\n\nMeet your facilitator: Laura Hanna\nWith over 20 years’ experience teaching accounting to non-accountants\, helping people build confidence in understanding and using financial information. Our facilitator believes that a basic understanding of accounting is essential for anyone working in a business to participate effectively in decisions and conversations. Known for using plain English and everyday language\, we make accounting concepts easy to understand. Build around a strong interest in learning design\, focusing on creating learning experiences that are practical\, relevant\, and immediately useful
URL:https://prinz.org.nz/event/show-me-the-money-learning-the-language-of-finance/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-75.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260806T070000
DTEND;TZID=Pacific/Auckland:20260806T090000
DTSTAMP:20260724T052936
CREATED:20260715T054428Z
LAST-MODIFIED:20260722T234550Z
UID:57957-1785999600-1786006800@prinz.org.nz
SUMMARY:Kōrero Tika\, Kōrero Māia: Communicating with Māori and Iwi Stakeholders with Confidence and Purpose
DESCRIPTION:Thursday 6th August 2026 @ 7:00am – 9:00am\nOverview\nAs Aotearoa New Zealand continues to grow as a bicultural nation\, the ability to communicate meaningfully and respectfully with Māori and Iwi stakeholders has never been more essential for communications professionals. \nThis event brings together PR and communications practitioners to explore culturally grounded approaches to stakeholder engagement\, moving beyond tokenism and toward genuine\, trust-based relationships with Māori communities and Iwi organisations. \nCentral to this is an understanding of mātauranga Māori\, the body of knowledge\, values\, and ways of knowing that are distinctly Māori. \nYour panellists are:\nAmomai Pihama\nCommunications & Engagement | Executive Leadership\nIAWAI \nKo Ngaati Mahanga me ngaati Korokii-Kahukura ngaa hapuu\, ko Waikato te iwi. I tipu ake a Amomai ki Taamaki Makaurau i roto i nga maataapono o o te Aho Matua\, ki Hoani Waititi Marae. Kei Waikato raatou ko taana iti e noho ana i eenei waa nei. \nAmomai is an executive leader working across Maaori partnerships\, strategic communications\, and public engagement. Her work is about building relationships that last between organisations\, communities\, iwi and stakeholders – particularly in complex environments where trust\, credibility and genuine engagement matter most\, across the public sector\, iwi organisations and the not-for-profit sector. Amomai has led strategic communications\, crisis response and stakeholder engagement through periods of significant change and understands how narrative\, relationships and governance shape public confidence\, and how to navigate that with clarity and care. \n \nShane Te Ruki \nMaatauranga Maaori lead at Hamilton City Council \nShane is widely respected within Maniapoto as a practicioner and advocate for tradtional maatauranga Maaori. His grounding in this knowledge was nutured from an early age by the kaumaatua of Ngāti Unu and Ngāti Kahu at Te Kōpua\, Kakepuku. Building on this foundation\, he spent many years engaged in koorero and waananga with respected rangatira from across the Rohe Pootae\, deepeing his understanding of tribal knowledge\, history\, and tradtions. Throughout his career\, Shane has remained committed to the preservation\, practice\, and transmission of maatauranga Maaori\, where in 1999 to 2025 he taught and facilitated waananga at his home marae in Te koopua\, sharing knowledge and supporting the growth of future generations. He currecntly serves as Maatauranga Maaori lead at Hamilton City Council. \n \nJason Ake \nWith more than 30 years’ experience in the communications and marketing sector\, Jason Ake (Ngaati Ranginui\, Piriraakau\, Ngaati Maahanga) was appointed the General Manager – Engagement and Communications at Waikato-Tainui in 2017. Trained as a journalist\, Jason has strong connections with central government and private sectors and is also an executive member of Maaori radio iwi network\, Te Whakaruruhau. He leads the team responsible for the marketing\, communications and engagement functions at Waikato-Tainui\, offering an iwi perspective on stakeholder engagement\, consultation\, and the importance of authentic relationship-building between communications professionals and iwi organisations. \n \nOlivia Pitiroi-Gowling\n2026 Matariki Scholarship Recipient\nCommunications & Engagement Coordinator\nHamilton City Council \nOlivia is a young professional who recently graduated from the University of Waikato with a Bachelor of Communication\, majoring in Public Relations and Māori and Indigenous Studies. A descendant of Ngaati Tuuwharetoa\, Olivia grew up in Taupoo before moving to Waikato\, where she now works as Corporate Communications Coordinator at IAWAI. As a recipient of the PRINZ Waikato Matariki Scholarship\, Olivia is new to the committee and is excited by the opportunity to further develop her skills in public relations while creating space for Maaori voice within the industry.
URL:https://prinz.org.nz/event/korero-tika-korero-maia-communicating-with-maori-and-iwi-stakeholders-with-confidence-and-purpose/
LOCATION:The Canopy\, University of Waikato\, Level 2\, The Pā\, University of Waikato\, Hamilton\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-77.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260806T183000
DTEND;TZID=Pacific/Auckland:20260806T203000
DTSTAMP:20260724T052936
CREATED:20260703T023126Z
LAST-MODIFIED:20260714T213131Z
UID:57558-1786041000-1786048200@prinz.org.nz
SUMMARY:What Makes the News: Inside the Editorial Decision Room
DESCRIPTION:6th August 2026 @ 6:30pm – 8:30pm\nOverview\nWhat does it take to get your story picked up? Join us for a candid panel discussion with key editorial leaders from NZME\, Stuff\, TVNZ and RNZ to find out what they are really looking for. This is an opportunity to hear directly from the people making the decisions and gain practical insights to help strengthen your media strategy. \nThe discussion will explore: \n\nWhat makes a story newsworthy in today’s media environment\nHow audience data\, digital platforms and algorithms influence editorial decisions\nThe role of conflict\, controversy and constructive journalism in news coverage\nHow shrinking newsrooms are changing editorial priorities\nWhat editors want from PR professionals and how the media relationship is evolving\nWhy earned media still matters in an age of owned and paid channels\n\nThere will be a virtual stream for members outside of Auckland and the link will be sent out closer to the time. \nA quick favour from PRINZ:  Our complimentary tickets are provided exclusively for PRINZ members. As places are limited\, we’d really appreciate it if you only booked a ticket if you genuinely intend to attend. If your plans change\, please let us know so we can offer your place to another member. Thank you for helping us make these events accessible to as many members as possible. \nYour panellists are..\nKeith Lynch\nEditor in Chief\, Stuff Digital \nKeith Lynch is Editor-in-Chief of Stuff Digital\, where he leads New Zealand’s largest digital newsroom. \nKeith has led the Stuff newsroom for the past three years\, overseeing significant transformation and a range of high profile investigations. He is very interested in creative\, original storytelling and how newsrooms can stay relevant with the advent of generative AI. \nOriginally from Ireland and now based in Christchurch\, Keith also welcomes all questions about golf. \n \nNadia Tolich\nTVNZ Chief News and Content Officer\, TVNZ \nNadia Tolich is TVNZ’s Chief News and Content Officer\, where she leads the teams shaping New Zealand’s most compelling news and entertainment content — including 1News\, Shortland Street\, Celebrity Treasure Island and most recently\, the FIFA World Cup. She’s passionate about storytelling that matters to New Zealanders and the journalists and creators who bring those stories to life. Prior to TVNZ\, Nadia held senior leadership roles at Stuff Digital\, including ThreeNews\, the NZ Herald and Newstalk ZB. \n \n\nMark Stevens\,\nChief News Officer\, RNZ \nMark Stevens is a former Head of News for Stuff. His 29-year-long media career has seen him rise from reporting ranks to executive management roles at Stuff\, as well as sitting on the board of several media industry bodies. \n \nMurray Kirkness\nChief Content Officer (Publishing)\, NZME \nMurray Kirkness has been Chief Content Officer (Publishing) since June 2023\, a role encompassing the NZME Editor-in-Chief position. \nMurray leads NZME’s editorial team of about 270 people nationwide to deliver high-quality\, trusted news and content across multiple channels. Murray’s role includes growing the company’s various digital subscription platforms such as Herald Premium and BusinessDesk\, and responsibilities across radio news and print publications including the NZ Herald and NZME’s regional newspapers. \nHe has worked in newsrooms across New Zealand and Australia. \n \nModerator – Erin Jamieson\nErin Jamieson\, FPRINZ is a multi-award-winning communications practitioner and co-founder of national public relations company Convergence Communications & Marketing. She has more than 30 years’ experience in public relations\, marketing and strategic communications. \nErin began her career in radio before moving into communications roles in Australia\, where she worked with global brands including Moët & Chandon and Jack Daniel’s\, before moving to New Zealand. Since co-founding Convergence 26 years ago\, she has advised organisations across the public\, private and not-for-profit sectors on strategic communications\, reputation management\, crisis response\, stakeholder engagement and media relations. \nHaving worked with newsrooms and journalists throughout her career\, Erin brings a practical understanding of how the media and communications industries work together. Her experience helping organisations earn coverage\, manage issues and communicate effectively makes her well placed to moderate this discussion on what makes the news in today’s rapidly changing media environment.
URL:https://prinz.org.nz/event/what-makes-the-news-inside-the-editorial-decision-room/
LOCATION:Foodstuffs Landing Drive\, 35 Landing Drive\, Auckland\, 2022
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-74.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260818T090000
DTEND;TZID=Pacific/Auckland:20260825T120000
DTSTAMP:20260724T052936
CREATED:20260622T040513Z
LAST-MODIFIED:20260622T040513Z
UID:57329-1787043600-1787659200@prinz.org.nz
SUMMARY:AI Playbook for Behaviour Change
DESCRIPTION:Wednesday 18th & 25th August 2026 @ 9:00am – 12:00pm (2x morning sessions)\nOverview\nAI can become your PhD-level consultant for behaviour change—but only if you train with carefully crafted prompts. \nWhether you’re seeking reliable and robust research\, crafting campaigns for behaviour change\, or designing experiments to evaluate what works\, this course shows you how to prompt AI like a behavioural designer and tackle your most pressing behaviour change challenges alongside you. \nIn this practical course\, you’ll train your favourite LLMs like ChatGPT\, Claude\, Gemini\, or Microsoft Copilot to act like a PhD-level behavioural designer. You’ll prompt AI to help you research\, design\, and test evidence-based strategies for behaviour change. \n📖 You’ll also receive the exclusive AI for Behaviour Change Playbook\, a hands-on guide packed with AI prompts to support your application beyond the course. \n\nWhat You’ll Learn\n✅ Level 1\n● Develop strong prompts to get credible\, behavioural insights from AI\n● Understand core behavioural science frameworks and how they apply to changing behaviours\n● Use AI to create a rapid experiment to change your own behaviour\n✅ Level 2\n● Frame “good” questions using the EAST framework and How Might We statements\n● Apply behavioural frameworks to generate evidence-based ideas\n● Use a structured process for co-creating behavioural design solutions with AI\n✅ Level 3\n● Design rapid experiments to test and validate behavioural strategies\n● Use AI to iterate on ideas based on the Six Thinking Hats\n● Apply reflective thinking for ideas\, challenge assumptions\, and iterate quickly \nWhat’s Included: \n\n1-year access to the AI Playbook for Behaviour Change\nSession recordings (if you can’t join a session live)\nAI x Behavioural Design Certificate (if you complete the project work)\n\nWho It’s For: \n\nPR\, marketing & communications professionals looking to adopt AI to create behaviourally-informed solutions\nConsultants and business leaders seeking to use AI to scale their business and spend more time doing meaningful work.\nNo behavioural science background needed — if you’ve used a tool like ChatGPT\, Claude\, Gemini\, or Copilot and you’re curious to learn\, you’re ready to join.\n\nTestamonials: \n“Thoughtfully made and practical course\, with insightful facilitators and cohort-mates. Can\ndefinitely apply learnings in my work and day-to-day life. Highly recommend!” \n“Mind-expanding! As a total novice to the world of AI\, this course opened my eyes to the\npossibilities (and associated risks and mitigations) this technology can deliver for my\nprofessional practice and personal development.” \nYour facilitator is..\nVishal George\, Founder & Chief Behavioural Scientist at Behavioural by Design \nI run a research and training consultancy—expanding the human mind with AI and behavioural science. I’ve trained over 500 people in New Zealand and around the world from CEOs and leadership\, policy\, research\, design and marketing teams. A few examples of what my work involves: (1) Building capability across ASB Bank to become comfortable and confident in applying behavioural science at scale; (2) Conducting experiments with EECA in New Zealand motivating businesses to reduce their carbon footprint and; (3) Equipping a technology start-up with behavioural design frameworks to enhance safety of truck drivers. In my past life\, as Head of Behavioural Science at Ogilvy New Zealand\, I researched behavioural insights for NZ Police\, Energy Efficiency & Conservation Authority\, Auckland Council\, Briscoes\, Rebel Sport\, Public Health England (UK)\, American Express (UK)\, Intercontinental Hotel Group (Europe)\, Westminster Council (UK)\, Adobe (USA) and Starbucks (USA). \nWebsite – www.behaviouralbydesign.com
URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change-3/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/07/Thinking-Fast-Wise-with-AI-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260901T093000
DTEND;TZID=Pacific/Auckland:20260908T123000
DTSTAMP:20260724T052936
CREATED:20260629T043519Z
LAST-MODIFIED:20260629T221734Z
UID:57495-1788255000-1788870600@prinz.org.nz
SUMMARY:From Specialist to Strategic Leader
DESCRIPTION:1st & 8th September 2026 @ 9:30am – 12:30pm (2x morning sessions)\n					\nOverview \nThe real test of stepping into broader leadership is not the new title. It is whether you can hold the leadership line when pressure rises\, expectations increase and others still see you as the specialist they already know. \nPR and communications professionals are being asked to lead in a very different environment. Expectations are higher. Resources are tighter. Middle layers are thinner. Scrutiny is sharper. And the margin for leadership misalignment is smaller. \nMany practitioners are promoted because they are excellent specialists. But broader leadership requires more than technical credibility. It requires earning your leadership licence to operate – a conscious shift in how you see yourself\, how others experience you\, how you hold pressure and how you influence the organisational environment around you. \nFrom Specialist to Strategic Leader is a practical two-part online workshop for PR and communications professionals stepping up into broader responsibility. It helps you build the architecture underneath your leadership so it holds under pressure\, expands as your role grows and lasts. And when it drifts\, you can find your own way back to your leadership line. \nAcross two interactive sessions\, you’ll explore the kind of leader you’re becoming\, how to hold under pressure without over-functioning\, how you’re currently seen by others and how to map the stakeholders\, expectations and alignment gaps shaping your environment. \nYou’ll leave with practical tools\, sharper self-awareness and a focused 30-day leadership plan to strengthen your confidence\, influence and impact\, without burning out or being pulled back into specialist delivery. \nIf you’re preparing for that move\, newly stepping into it\, or already feeling the stretch of broader leadership responsibility\, this workshop is designed for you. \nStep up with clarity\, resilience and influence – without burning out. \nIntroducing Your Experts\nLindsey Brittain\, Director\, Turas Consulting & Coaching Limited \nEvery strategy drifts once the work starts. Lindsey Brittain builds the architecture underneath it so leadership holds under pressure\, expands as responsibility grows and lasts. \nThe founder of Turas and creator of the True North Leadership Architecture™\, Lindsey spent 26 years in senior Marketing\, Communications and business leadership across the UK and New Zealand\,  leading teams\, functions and major transformation work in corporate\, public sector and not-for-profit environments. She understands first-hand the shift from specialist expertise to broader leadership influence and the challenge of earning credibility where Marketing\, PR and Communications can still be seen as delivery support rather than a strategic leadership function. \nThat experience led her to build a practical leadership architecture anchored in identity and aligned with strategy and resilience\, designed to hold rather than fragment when pressure hits. A Master Trainer and accredited Training Partner for ANZCAL (the Australia and New Zealand Coaching Alliance)\, and a Business Mentor\, Lindsey designed From Specialist to Strategic Leader for the moment a PR and comms professional’s title changes but their leadership licence hasn’t yet caught up\, helping them step up with clarity\, resilience and influence without burning out. \nWebsite  LinkedIn lindseybrittain@turas.co.nz
URL:https://prinz.org.nz/event/from-specialist-to-strategic-leader/
LOCATION:Online
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260903T090000
DTEND;TZID=Pacific/Auckland:20260904T120000
DTSTAMP:20260724T052936
CREATED:20260622T045558Z
LAST-MODIFIED:20260624T024007Z
UID:57349-1788426000-1788523200@prinz.org.nz
SUMMARY:Effective PR Research\, Measurement and Evaluation
DESCRIPTION:3rd & 4th September 2026 @ 9:00am – 12:00pm (2x Morning sessions)\nOverview\nHow do you know whether your communication is making a difference?  \nIn an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. \nEffective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. \nThis practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. \nYou will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. \nThe course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. \nKey content \n\nLatest models and frameworks of research\, planning\, measurement\, and evaluation.\nMethods of gathering useful research insights.\nLinking communication goals to organisational KPIs.\nSetting SMART objectives that link to outputs\, outcomes\, and impact.\nPicking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).\nMonitoring progress and building tailored dashboards.\nInterpreting results to evaluate effectiveness of planning.\nReporting and demonstrating the value of public relations and communication.\nTurning measurement and evaluation data into research insights for future planning.\n\nAlong with understanding the above content\, you will learn through practical workshops including: \n\nIn a group: Analysis of a real-life case study on research\, measurement\, and evaluation.\nIn a group: Simulation of research\, measurement\, and evaluation for a mock communication project.\nIndividual: Application of the concepts to your own organisational work/project/plan.\n\nLearning Outcomes \n\nUnderstand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.\nKnow the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.\nCreate a measurement and evaluation framework that suits your own public relations and communication context.\n\nThis course content aligns with the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \nTo conduct formative and evaluative research to underpin communication strategies and tactics \nZoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  \nYour presenter is..\nDr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  \nDr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. \nDeepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. \nShe is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. \nHer research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/effective-pr-research-measurement-and-evaluation/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/06/PR-research-measure-evaluate.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260908T093000
DTEND;TZID=Pacific/Auckland:20260910T120000
DTSTAMP:20260724T052936
CREATED:20260302T002530Z
LAST-MODIFIED:20260508T050443Z
UID:54974-1788859800-1789041600@prinz.org.nz
SUMMARY:Introduction to Public Relations
DESCRIPTION:8th – 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions)\n					\nOverview\nIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. \nThe purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. \nThis course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. \nDesigned for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. \nLearning Outcomes\n\nUnderstand the purpose and responsibilities of public relations in organisations and communities\nRecognise the different – and changing – roles public relations and communication practitioners undertake\nUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluation\nIdentify the basics of risk\, issues and crisis communication\nRecognise the importance of ethics\, judgement and stakeholder relationships\n\nAcross three interactive sessions\, you will explore:\n\nWhat public relations is\, what it does and why it matters\nHow public relations works in practice\, including strategy and planning\nThe different roles within the profession and the capabilities required\n\n\nHow to apply artificial intelligence in today’s practice environment\nFundamentals of measurement\, evaluation and demonstrating value\nManaging risk\, issues and crises in a communication context\nEthics\, responsibility and professional judgement in modern practice\n\nGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \nYour presenter is..\nCatherine Arrow LPRINZ FPRINZ FCIPR\nCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. \nAs founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. \nCatherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/introduction-to-public-relations-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Intro-to-PR-Cover-People-Catherine-Arrow-e1772399595717.png
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260909T090000
DTEND;TZID=Pacific/Auckland:20260916T120000
DTSTAMP:20260724T052936
CREATED:20260617T052105Z
LAST-MODIFIED:20260713T030804Z
UID:57275-1788944400-1789560000@prinz.org.nz
SUMMARY:The Inside Scoop: Strategic Internal Comms for Your Organisation
DESCRIPTION:9th September @ 9:00am – 12:30pm  & 16th September 2026 @ 9:00am – 12:00pm\n (2 morning sessions + 2x 1:1 sessions)\n					\nOverview\nDone well\, internal comms is one of the most strategic levers an organisation has. It connects people to purpose\, shapes culture\, and helps employees connect to each other and understand how their work fits into the wider business. \nBut too often it’s treated as a postal service – the person (or team\, if you’re lucky) people call when they realise “we need to wrap some comms around that”! \nThis course is designed for practitioners at any level who want to move beyond distribution and into a more strategic\, people-centred practice. Across two practical workshops and 1:1 sessions you’ll learn to leverage (and tame!) all the channels available to you\, understand your audiences\, and design communication that supports alignment and connection. \nWe’ll cover: \n\nStrategic capability – positioning internal comms as a strategic advisory function by linking communication work directly to organisational and people goals\nUnderstanding people and audiences – analysing different employee groups and tailoring communication to their needs and context\nChannels and noise – auditing and organising your channels to reduce noise and create a cleaner\, more predictable communication system\nLeadership and influence – working effectively with key leaders and teams (hello HR and IT!)\nMeasurement and value – demonstrating the value of internal comms by reporting insights that help leaders make better decisions\n\nThe essence of strategy is making the best moves with limited resources so this course is also designed to ensure you walk away feeling encouraged rather than deflated – you don’t need a massive budget or a small army to get things done! (Ironically\, having both of those can sometimes make you less strategic because you have fewer constraints.) \nTo personalise this unique learning opportunity\, your investment includes: \n\n Pre-course 1:1 (45 minutes)A conversation to understand your context (organisation\, challenges\, stakeholders) and goals for the course\, ensuring a learning experience that is tailored rather than ‘one size fits all’.\n Two live online workshops (6.5 hours total)Practical\, interactive\, and scenario-based sessions covering strategy\, channels\, audiences\, leadership\, storytelling\, and measurement.\n Post-course 1:1 (60 minutes)A coaching and mentoring session to help you apply your learning\, troubleshoot challenges\, and support real-world application.\nAn Emotional Culture Deck\n\nPlease note that ticket sales close on Friday 31st August 2026 at 5pm to allow time for the pre-course 1:1. \nYour facilitator is..\nKathryn Ruge\, APR\nKathryn is an experienced communications leader and strategist specialising in internal communication\, organisational change\, and the human dynamics that shape how people engage with information – and each other! – at work. She has led internal communications functions in both the private and public sectors and has supported organisations as a consultant and contractor through complex\, organisation-wide change. \n  \nWith more than 25 years’ experience across frontline\, senior leadership\, and governance roles\, Kathryn brings a practical\, people-centred approach to communication that strengthens trust\, reduces friction\, and helps teams navigate uncertainty. She has developed internal communication strategies for large\, multi-site organisations\, advised executives through high-stakes transitions\, and coached leaders to communicate with confidence. \n  \nKathryn is a Chartered Member of the Institute of Directors and the founder of Engaging People\, a consultancy focused on helping leaders communicate well\, understand culture\, and manage change. A life-long learner\, she has an extensive collection of industry-related qualifications and certifications and is currently completing a Masters in Neuroscience and Psychology through King’s College London alongside becoming an Associate Certified Coach with ICF (International Coaching Federation).
URL:https://prinz.org.nz/event/the-inside-scoop-strategic-internal-comms-for-your-organisation-2/
LOCATION:Online
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260923T093000
DTEND;TZID=Pacific/Auckland:20260924T123000
DTSTAMP:20260724T052936
CREATED:20260309T012034Z
LAST-MODIFIED:20260618T215621Z
UID:55082-1790155800-1790253000@prinz.org.nz
SUMMARY:Critical Thinking in the Age of AI
DESCRIPTION:23rd & 24th September 2026 @ 9:30am – 12:30pm (2 x morning sessions)\nOverview\nThis seminar explores why critical thinking is far more difficult than most people assume and why even experienced professionals often fall into hidden cognitive traps that affect judgement\, strategy\, and decision-making. \nDrawing on more than 30 years of social science research and insights industry experience\, Carl will reveal how people are naturally wired to defend their views rather than test them\, how organisational cultures can unintentionally suppress questioning\, and how cognitive biases quietly shape the way we interpret information. \nAt the end of this course participants will leave with: \n\nPractical critical thinking tools to immediately apply to business decisions and strategic planning.\nDecision-making frameworks that promote scientific thinking over defensive reasoning.\nTechniques to identify and counter cognitive biases in themselves and their teams.\nStrategies to nurture organizational skepticism without creating toxic negativity.\nMethods to evaluate AI-generated insights and information sources more critically.\nActionable approaches to create a culture that rewards questioning and intellectual humility.\nSelf-assessment techniques to recognise when you’re not thinking critically\, and\nEasily applicable insights backed by 30+ years of research and insights industry experience.\n\nIdeal for communications\, PR\, and strategy professionals navigating AI-driven insights\, complex narratives\, and high-stakes decision-making\, this course will sharpen the thinking skills that underpin effective leadership and sound strategy. \nMeet the facilitator\nCarl Davidson is an insights professional with a social scientist’s heart. He has built a distinctive career bridging academia\, government policy and commercial settings. In 2006 he founded Research First Ltd and oversaw its growth into one of New Zealand’s most respected insight firms. In 2010 Carl was appointed the Chief Commissioner of the New Zealand Families Commission and tasked with transforming it into a social policy research and evaluation agency. After nearly two decades at Research First\,  global funding shifts and pandemic disruptions prompted a reset. So in 2025 Carl launched The Curiosity Company:https://www.curiositycompany.co.nz/ \nIn 2023 he was honoured as a Fellow of the Research Association of New Zealand (RANZ) and celebrated alongside Research First for winning the RANZ Market Research Effectiveness Supreme Award that year. In 2023 he was also named as Global Insights250 winner\, an award “celebrating the worldwide pioneers\, leaders and innovators in market research\, data-driven marketing and insights”. The Insight250 presents a unique view into academic\, enterprise\, agency\, technology\, media and association data-driven leaders around the globe.
URL:https://prinz.org.nz/event/critical-thinking-in-the-age-of-ai/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/prinz-header-06.jpg
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260924T093000
DTEND;TZID=Pacific/Auckland:20260924T120000
DTSTAMP:20260724T052936
CREATED:20260713T041519Z
LAST-MODIFIED:20260713T043951Z
UID:57808-1790242200-1790251200@prinz.org.nz
SUMMARY:Mastering AI in PR - Applied AI for Practitioners
DESCRIPTION:Thursday 24th September 2026 @ 9:30am-12:00pm\nOverview\nIn three years artificial intelligence has moved from useful tool to active presence in public relations and communication. It continues to shaped search\, content\, stakeholder engagement\, internal communication\, issues management\, reputation\, research and crisis response. It has also changed the risks practitioners must understand and advise on\, from narrative attacks and synthetic content to governance\, ethics\, data protection and organisational accountability. \nMastering AI in PR is a highly practical\, live online session designed to help practitioners strengthen their ability to apply AI\, using the technology with greater purpose\, confidence and control. \nThe session takes you into the current operating environment\, exploring how models and workplace tools such as ChatGPT\, Microsoft Copilot\, Claude\, Gemini and DeepSeek can be used in daily practice to support strategy\, analysis\, planning\, content development\, stakeholder insight\, consultation\, issues and risk management. \nThis is a practical working session focused on what practitioners need to know now\, what has changed in recent months and how to apply AI responsibly and ethically in real-world practice. Participants will work through practical examples\, use cases and professional scenarios designed to improve capability\, sharpen judgement and support better advice to organisations. \nSuitable for practitioners at any stage of their career\, this session will help you keep pace with AI developments\, improve your own practice and guide your organisation through the opportunities\, risks and responsibilities of AI adoption. \nYou will cover: \n\nHow to build an AI-augmented workflow — use AI to support research\, planning\, drafting\, analysis\, review and evaluation without losing professional control.\nHow to use AI for insight and sensemaking — analyse information\, identify patterns\, compare perspectives and surface emerging issues\, risks and stakeholder concerns.\nHow to work with AI-generated assets — develop\, test and refine content\, visuals\, scenarios\, messages and communication materials while maintaining strategic\, ethical and reputational alignment.\nHow to understand and use digital agents — explore the role of agentic AI in task automation\, stakeholder analysis\, consultation support\, monitoring\, issue escalation and crisis response.\nHow to recognise AI-enabled risks — misinformation\, synthetic content\, narrative attacks\, bias\, hallucination\, over-reliance and the reputational consequences of poor AI use.\nHow to strengthen AI governance and professional judgement — understand the work to do before AI is adopted\, deployed or trusted\, and support responsible use across your organisation.\n\nGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \nYour presenter is..\nCatherine Arrow LPRINZ FPRINZ FCIPR\nCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. \nAs founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. \nCatherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/mastering-ai-in-pr-applied-ai-for-practitioners/
LOCATION:Online
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261006T093000
DTEND;TZID=Pacific/Auckland:20261013T123000
DTSTAMP:20260724T052936
CREATED:20260625T030637Z
LAST-MODIFIED:20260625T030730Z
UID:57409-1791279000-1791894600@prinz.org.nz
SUMMARY:Data-Driven Storytelling
DESCRIPTION:6th & 13th October 2026 @ 9:30am – 12:30pm (2 x morning sessions)\nOverview\nAll organisations have a wealth of data to draw upon to create engaging content\, but knowing where to start is a challenge. \nThis interactive workshop has been designed for communications professionals who want to incorporate charts\, graphs\, and infographics into their content\, but do not have a background in statistics. The workshop includes individual and breakout activities to immediately apply what you’ve learned. \nParticipants will be given a powerful new framework to identify data-rich storytelling opportunities\, and learn how to collaborate more effectively with colleagues and clients to produce unique\, compelling\, and accessible content. \nHere’s what you’ll learn… \nModule 1: \n\nA (very) short history of data visualisation\nImportant terms and definitions\nThe eight key plots of data-driven storytelling\n\nModule wrap and take home exercise \nModule 2: \n\nThe eight key plots of data-driven storytelling (continued)\nData visualisation accessibility considerations\nDesign dos and don’ts\n\nTying it all together – devising data-rich content for your next campaign or project \nTestimonials  \n“Cameron’s knowledge and enthusiasm for the subject matter made the learning experience an enjoyable and effective one.” \n“Wonderful course\, full of handy pieces of information and examples that I could instantly connect to the work that I do and see pathways to even more effective solutions.” \n“A very interactive\, thought provoking and relevant course delivered by a very engaging and knowledgeable presenter.”  \n“EXCELLENT! Informative and fascinating and inspiring.” \nZoom links will go out closer to the date.  \nMeet the facilitator\nCameron is a leading content strategist who is a passionate advocate for better corporate storytelling. As a journalist\, he writes features for The Australian and The Saturday Paper\, and previously hosted a regular segment on ABC Radio Queensland. \nCameron presents writing and content training courses for CPRA\, PRINZ\, and the Queensland University of Technology Executive Education program. Cameron is also the creator of DataDeck – a unique tool to help storytellers devise data visualisations and infographics in a matter of minutes.
URL:https://prinz.org.nz/event/data-driven-storytelling-5/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261019T093000
DTEND;TZID=Pacific/Auckland:20261022T120000
DTSTAMP:20260724T052936
CREATED:20260625T033711Z
LAST-MODIFIED:20260625T035351Z
UID:57417-1792402200-1792670400@prinz.org.nz
SUMMARY:Public Relations Strategy and Evaluation
DESCRIPTION:19th – 22nd October 2026 @ 9:30am – 12:00pm (4x morning sessions)\n					\nOverview\nAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. \nDesigned to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. \nThis series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. \nCore Content· Strategies for uncertain times – rethinking old rules· Where are we now? Developing situational intelligence· Critical relationships – who are you talking to\, engaging with or working alongside?· Identifying issues and risk – checking the crisis plan· The audit – what can we do with what we’ve got?· The good citizen – are we behaving well?· Understanding the digital dimension – developing digital strategies\, working with AI· How effective are we now – measuring what’s in place and what matters· Setting your destination – what are your outcomes?· Navigation – how will you get there and what resources do you need?· Knowing when you’ve arrived – measuring and evaluating success· Creative problem solving\, courageous strategies\, choosing channels \nLearning outcomes· Understanding the dimensions and scope of public relations strategies· Understanding approaches to research\, measurement and evaluation· Understanding the role of issues and risk in strategic planning· Understanding and knowledge of effective strategy development· Understanding and knowledge of effective stakeholder engagement· Understanding of creative problem solving strategic challenges· Understanding the role of situational intelligence and behavioural analysis \nThis session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning \nZoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \nNote that course costs are inclusive of GST  \nYour presenter is..\nCatherine Arrow LPRINZ FPRINZ FCIPR\nCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. \nAs founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. \nCatherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png
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