BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20250405T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20250927T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250716T190000 DTEND;TZID=Pacific/Auckland:20250716T223000 DTSTAMP:20260623T172641 CREATED:20250615T214357Z LAST-MODIFIED:20250615T214357Z UID:49826-1752692400-1752705000@prinz.org.nz SUMMARY:Retirement Dinner in Honour of Margalit Toledano DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/retirement-dinner-in-honour-of-margalit-toledano/ LOCATION:Gothenburg Restaurant\, ANZ Centre\, 17 Grantham St\, Hamilton\, 3204 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/2025-banners-31.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250717T173000 DTEND;TZID=Pacific/Auckland:20250717T193000 DTSTAMP:20260623T172641 CREATED:20250614T013141Z LAST-MODIFIED:20250614T013909Z UID:49906-1752773400-1752780600@prinz.org.nz SUMMARY:Christchurch Event: Winter Networking Drinks with Podcaster Andy Rowe DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/winter-networking-drinks-with-podcaster-andy-rowe/ LOCATION:Ramble Bar at Drifter Hotel\, 96 Lichfield Street\, Christchurch\, 8011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/2025-banners-32.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250729T093000 DTEND;TZID=Pacific/Auckland:20250729T124500 DTSTAMP:20260623T172641 CREATED:20250410T235059Z LAST-MODIFIED:20250716T234151Z UID:47916-1753781400-1753793100@prinz.org.nz SUMMARY:SOLD OUT: Press Release Writing and Media Pitching: Tips from a former newspaper editor on getting your story into the media DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/press-release-writing-and-media-pitching-tips-from-a-former-newspaper-editor-on-getting-your-story-into-the-media-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/12/megaphone.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250730T170000 DTEND;TZID=Pacific/Auckland:20250730T193000 DTSTAMP:20260623T172641 CREATED:20250619T024826Z LAST-MODIFIED:20250729T224305Z UID:50045-1753894800-1753903800@prinz.org.nz SUMMARY:Waikato Event- He Ara Whakamua: Pathways in Comms DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/waikato-event-careers-in-communications-from-first-jobs-to-future-leaders/ LOCATION:University of Waikato – Waikato Management School\, Room MSB 1.36\, Hillcrest Road\, Hamilton\, 3216\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/2025-banners-35.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250731T173000 DTEND;TZID=Pacific/Auckland:20250731T190000 DTSTAMP:20260623T172641 CREATED:20250625T012932Z LAST-MODIFIED:20250625T025907Z UID:49972-1753983000-1753988400@prinz.org.nz SUMMARY:Crisis Communications and Spillover Effects DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/crisis-communications-and-spillover-effects/ LOCATION:AUT WZ100\, Auckland University of Technology\, 55 Wellesley Street East\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2025/06/filters_quality80.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250805T173000 DTEND;TZID=Pacific/Auckland:20250805T210000 DTSTAMP:20260623T172641 CREATED:20250619T014124Z LAST-MODIFIED:20250803T214449Z UID:50012-1754415000-1754427600@prinz.org.nz SUMMARY:Auckland First Tuesdays Pub Quiz DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/auckland-first-tuesdays-pub-quiz/ LOCATION:Birdcage Tavern: 133 Franklin Road\, Freemans Bay\, Auckland\, 1011 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/05/PRINZ-Auckland-Pub-Quiz.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250820T093000 DTEND;TZID=Pacific/Auckland:20250820T120000 DTSTAMP:20260623T172641 CREATED:20250602T224057Z LAST-MODIFIED:20250818T030145Z UID:49430-1755682200-1755691200@prinz.org.nz SUMMARY:SOLD OUT: Hands On with AI DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/hands-on-with-ai-3/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/PRKH-Hands-on-White-Phone-e1742172373898.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250901T080000 DTEND;TZID=Pacific/Auckland:20250930T170000 DTSTAMP:20260623T172641 CREATED:20250818T031408Z LAST-MODIFIED:20250819T015506Z UID:51437-1756713600-1759251600@prinz.org.nz SUMMARY:Auckland Coffee Connections Programme DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/auckland-coffee-connections-programme/ LOCATION:Auckland ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/08/coffee.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250904T073000 DTEND;TZID=Pacific/Auckland:20250904T090000 DTSTAMP:20260623T172641 CREATED:20250807T222636Z LAST-MODIFIED:20250814T022848Z UID:50718-1756971000-1756976400@prinz.org.nz SUMMARY:SOLD OUT: Auckland Event: Rethinking Roles - AI\, Ethics and the Future of Communications Teams DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/auckland-event-rethinking-roles-ai-ethics-and-the-future-of-communications-teams/ LOCATION:Momentum Consulting Offices\, Shed 20\, Princes Warf\, Quay Street\, Auckland\, 1010 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/ai-transforming-pr-with-media-monitoring-predictive-analytics-and-enhanced-personalised-communication.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250916T100000 DTEND;TZID=Pacific/Auckland:20250916T120000 DTSTAMP:20260623T172641 CREATED:20250626T005025Z LAST-MODIFIED:20251205T031852Z UID:50239-1758016800-1758024000@prinz.org.nz SUMMARY:Communications and Governance DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/communications-and-governance-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-12.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250923T093000 DTEND;TZID=Pacific/Auckland:20250923T124500 DTSTAMP:20260623T172641 CREATED:20250704T020636Z LAST-MODIFIED:20250704T020636Z UID:50311-1758619800-1758631500@prinz.org.nz SUMMARY:Sub-editing and Proofreading: Key writing and editing tips to make your copy sing DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/sub-editing-and-proofreading-key-writing-and-editing-tips-to-make-your-copy-sing-2/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/12/edit-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250924T120000 DTEND;TZID=Pacific/Auckland:20250924T130000 DTSTAMP:20260623T172641 CREATED:20250817T222722Z LAST-MODIFIED:20250901T211201Z UID:51485-1758715200-1758718800@prinz.org.nz SUMMARY:Unlocking the Power of Podcasting for PR - Webinar DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/unlocking-the-power-of-podcasting-for-pr-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2025/08/podcasting-photo.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251007T093000 DTEND;TZID=Pacific/Auckland:20251008T120000 DTSTAMP:20260623T172641 CREATED:20250605T001656Z LAST-MODIFIED:20250605T001740Z UID:49447-1759829400-1759924800@prinz.org.nz SUMMARY:Speechwriting Essentials DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/speechwriting-essentials-3/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/01/PR-16.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251008T173000 DTEND;TZID=Pacific/Auckland:20251008T193000 DTSTAMP:20260623T172641 CREATED:20250919T052201Z LAST-MODIFIED:20251007T231737Z UID:52077-1759944600-1759951800@prinz.org.nz SUMMARY:Pathways to PR: From Student to PR Professional DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/pathways-to-pr-from-student-to-pr-professional/ LOCATION:GRC Partners + Porter Novelli Offices\, 100 College Hill\, Auckland\, Ponsonby\, 1011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/09/2025-banners-34.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251014T093000 DTEND;TZID=Pacific/Auckland:20251014T160000 DTSTAMP:20260623T172641 CREATED:20250710T025459Z LAST-MODIFIED:20250710T031437Z UID:50640-1760434200-1760457600@prinz.org.nz SUMMARY:Issues and Crisis Management DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/issues-and-crisis-management-7/ LOCATION:EMA\, 145 Khyber Pass Road\, Grafton\, Auckland ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/isses-and-crisis-amangement.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251014T121500 DTEND;TZID=Pacific/Auckland:20251014T134500 DTSTAMP:20260623T172641 CREATED:20250910T035656Z LAST-MODIFIED:20251007T213338Z UID:51838-1760444100-1760449500@prinz.org.nz SUMMARY:Christchurch Event: Impact through Strategic Media Engagement DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/christchurch-event-impact-through-strategic-media-engagement/ LOCATION:Environment Canterbury\, 200 Tuam Street\, Christchurch\, 8011 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/09/2025-banners-30.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251016T093000 DTEND;TZID=Pacific/Auckland:20251021T110000 DTSTAMP:20260623T172641 CREATED:20250714T042203Z LAST-MODIFIED:20251210T200303Z UID:50634-1760607000-1761044400@prinz.org.nz SUMMARY:AI Playbook for Behaviour Change DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/07/Thinking-Fast-Wise-with-AI-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251022T120000 DTEND;TZID=Pacific/Auckland:20251022T130000 DTSTAMP:20260623T172641 CREATED:20250926T060526Z LAST-MODIFIED:20251007T005920Z UID:52252-1761134400-1761138000@prinz.org.nz SUMMARY:The Adoption of Communication Technologies in PR - Webinar DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/the-adoption-of-communication-technologies-in-pr-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/09/CommsTech2.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251023T093000 DTEND;TZID=Pacific/Auckland:20251030T123000 DTSTAMP:20260623T172641 CREATED:20250710T041629Z LAST-MODIFIED:20250710T041822Z UID:47741-1761211800-1761827400@prinz.org.nz SUMMARY:Telling Our Stories Well DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/telling-our-stories-well-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-6.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251028T093000 DTEND;TZID=Pacific/Auckland:20251028T123000 DTSTAMP:20260623T172641 CREATED:20250817T231818Z LAST-MODIFIED:20251217T040147Z UID:51508-1761643800-1761654600@prinz.org.nz SUMMARY:Down the Rabbit Hole: Understanding Government Relations DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/down-the-rabbit-hole-understanding-government-relations/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/08/alice.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251104T120000 DTEND;TZID=Pacific/Auckland:20251104T133000 DTSTAMP:20260623T172641 CREATED:20251006T222514Z LAST-MODIFIED:20251029T032733Z UID:52418-1762257600-1762263000@prinz.org.nz SUMMARY:PRINZ Awards 2026: What are the judges looking for? - Webinar DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/prinz-awards-2026-what-are-the-judges-looking-for-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-1-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251105T093000 DTEND;TZID=Pacific/Auckland:20251112T123000 DTSTAMP:20260623T172641 CREATED:20250710T234736Z LAST-MODIFIED:20251030T035709Z UID:50697-1762335000-1762950600@prinz.org.nz SUMMARY:Data-Driven Storytelling DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/data-driven-storytelling-3/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251105T170000 DTEND;TZID=Pacific/Auckland:20251105T190000 DTSTAMP:20260623T172641 CREATED:20250930T084023Z LAST-MODIFIED:20251102T210608Z UID:52142-1762362000-1762369200@prinz.org.nz SUMMARY:Podcasting: Producing\, Pitching and Promoting DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/podcasting-producing-pitching-and-promoting/ LOCATION:Kordia\, Level 3\, 162 Victoria Street West\, Auckland\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/09/2025-banners-35.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251106T093000 DTEND;TZID=Pacific/Auckland:20251106T130000 DTSTAMP:20260623T172641 CREATED:20250926T060816Z LAST-MODIFIED:20251102T213750Z UID:52175-1762421400-1762434000@prinz.org.nz SUMMARY:Taranaki Event - Hands on AI: From Next to Now DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/hands-on-ai-from-next-to-now/ LOCATION:Toi Foundation\, 121 Gill Street\, New Plymouth\, 4310 ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/09/09_2025-PR-Knowledge-Hub-Mount-Taranaki-and-AI.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251113T120000 DTEND;TZID=Pacific/Auckland:20251113T130000 DTSTAMP:20260623T172641 CREATED:20251104T030039Z LAST-MODIFIED:20251104T230510Z UID:53027-1763035200-1763038800@prinz.org.nz SUMMARY:Delicate interactions: relational skills in public relations consulting - Webinar DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/delicate-interactions-relational-skills-in-public-relations-consulting-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/11/relational-skills.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251119T120000 DTEND;TZID=Pacific/Auckland:20251119T130000 DTSTAMP:20260623T172641 CREATED:20251023T004055Z LAST-MODIFIED:20251023T011845Z UID:50873-1763553600-1763557200@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission: Pead DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-pead/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/07/250528_PRINZ-297-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251125T120000 DTEND;TZID=Pacific/Auckland:20251125T130000 DTSTAMP:20260623T172641 CREATED:20251023T011542Z LAST-MODIFIED:20251117T021054Z UID:52787-1764072000-1764075600@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission: Special PR DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-special-pr/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-113-scaled-e1761181180399.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251127T150000 DTEND;TZID=Pacific/Auckland:20251127T180000 DTSTAMP:20260623T172641 CREATED:20251104T015458Z LAST-MODIFIED:20251118T030752Z UID:52898-1764255600-1764266400@prinz.org.nz SUMMARY:A PR Industry Celebration of Resilience and the Importance of Communications DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/prinz-communicator-of-the-year/ LOCATION:Grand Millenium Hotel\, 71 Mayoral Drive\, Cnr Vincent Street\,\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-43.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251127T173000 DTEND;TZID=Pacific/Auckland:20251127T193000 DTSTAMP:20260623T172641 CREATED:20251024T033520Z LAST-MODIFIED:20251024T033821Z UID:52850-1764264600-1764271800@prinz.org.nz SUMMARY:Celebrate the Season with PRINZ Southern DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/celebrate-the-season-with-prinz-southern-2/ LOCATION:Muy Muy\, 44 Welles Street\, Christchurch ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/10/2024-banners-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251202T103000 DTEND;TZID=Pacific/Auckland:20251202T130000 DTSTAMP:20260623T172642 CREATED:20251106T231826Z LAST-MODIFIED:20251208T024617Z UID:52886-1764671400-1764680400@prinz.org.nz SUMMARY:Making Data Work for You: Critical Thinking for Communicators DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/making-data-work-for-you-critical-thinking-for-communicators/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-39.png END:VEVENT END:VCALENDAR