BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20210403T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20210925T140000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20220402T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20220924T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220516T093000 DTEND;TZID=Pacific/Auckland:20220519T120000 DTSTAMP:20260623T223541 CREATED:20220407T061009Z LAST-MODIFIED:20220509T053559Z UID:22742-1652693400-1652961600@prinz.org.nz SUMMARY:Public Relations Strategy and Evaluation DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/04/20200904-Blog-Hero-Product-Strategy.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220512T120000 DTEND;TZID=Pacific/Auckland:20220512T130000 DTSTAMP:20260623T223542 CREATED:20220412T000052Z LAST-MODIFIED:20220505T025932Z UID:22886-1652356800-1652360400@prinz.org.nz SUMMARY:Riding the Great Resignation Wave DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/riding-the-great-resignation-wave/ ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2022/04/iStock-1350030499.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220503T100000 DTEND;TZID=Pacific/Auckland:20220503T120000 DTSTAMP:20260623T223542 CREATED:20220126T041104Z LAST-MODIFIED:20220502T000549Z UID:20795-1651572000-1651579200@prinz.org.nz SUMMARY:How to be an Influencer within your Organisation - An Online Workshop with Tracey Bridges DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/how-to-be-an-influencer-within-your-organisation-a-workshop-with-tracey-bridges/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/influence-dictionary-closeup-picture-id476483922.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220412T120000 DTEND;TZID=Pacific/Auckland:20220412T130000 DTSTAMP:20260623T223542 CREATED:20220406T021416Z LAST-MODIFIED:20220406T034345Z UID:22623-1649764800-1649768400@prinz.org.nz SUMMARY:PRINZ hui: Transparency in Public Sector communications DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/prinz-hui-transparency-in-public-sector-communications/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/04/PRINZ-21-logo-Long-EnglishTe-Reo-colour-e1649215154193.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220412T093000 DTEND;TZID=Pacific/Auckland:20220412T123000 DTSTAMP:20260623T223542 CREATED:20220131T225320Z LAST-MODIFIED:20220411T050210Z UID:20700-1649755800-1649766600@prinz.org.nz SUMMARY:Financial Communications - A Masterclass with Allan Botica DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/financial-communications-101-why-you-should-care-about-financial-comms/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/piggy-bank-picture-id890849784.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220407T093000 DTEND;TZID=Pacific/Auckland:20220407T160000 DTSTAMP:20260623T223542 CREATED:20210930T001345Z LAST-MODIFIED:20220907T034406Z UID:18577-1649323800-1649347200@prinz.org.nz SUMMARY:Digital PR 101 CHRISTCHURCH DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/digital-pr-101-christchurch/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/iStock-1168910967.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220406T093000 DTEND;TZID=Pacific/Auckland:20220406T160000 DTSTAMP:20260623T223542 CREATED:20210930T000619Z LAST-MODIFIED:20220809T060415Z UID:18532-1649237400-1649260800@prinz.org.nz SUMMARY:Digital PR 101 WELLINGTON DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/digital-pr-101-wellington/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/iStock-1137594446.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220404T130000 DTEND;TZID=Pacific/Auckland:20220404T140000 DTSTAMP:20260623T223542 CREATED:20220329T005754Z LAST-MODIFIED:20220329T005754Z UID:22253-1649077200-1649080800@prinz.org.nz SUMMARY:Communicating in the age of misinformation DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/communicating-in-the-age-of-misinformation/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/03/misinformation.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220331T163000 DTEND;TZID=Pacific/Auckland:20220331T200000 DTSTAMP:20260623T223542 CREATED:20220321T003019Z LAST-MODIFIED:20220331T004648Z UID:22096-1648744200-1648756800@prinz.org.nz SUMMARY:PRINZ Central Division Comms Catch-up DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/prinz-central-division-comms-catch-up/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/04/avida-bar-704107.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220316T093000 DTEND;TZID=Pacific/Auckland:20220316T123000 DTSTAMP:20260623T223542 CREATED:20220204T004707Z LAST-MODIFIED:20220204T005344Z UID:21048-1647423000-1647433800@prinz.org.nz SUMMARY:Developing a Digital PR content strategy. A Masterclass with Charlene White DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/developing-a-digital-pr-content-strategy/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/02/content-marketing-content-data-blogging-media-publication-information-picture-id976370312.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220228T093000 DTEND;TZID=Pacific/Auckland:20220303T120000 DTSTAMP:20260623T223542 CREATED:20220204T002953Z LAST-MODIFIED:20220407T061550Z UID:21076-1646040600-1646308800@prinz.org.nz SUMMARY:Introduction to Public Relations DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/introduction-to-public-relations/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/02/confident-business-woman-at-the-office-with-arms-crossed-picture-id1324384387-e1643934653123.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220224T093000 DTEND;TZID=Pacific/Auckland:20220224T120000 DTSTAMP:20260623T223542 CREATED:20211124T014405Z LAST-MODIFIED:20220928T213104Z UID:20010-1645695000-1645704000@prinz.org.nz SUMMARY:IC Futures – Inside Internal Communication DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication-4/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/11/well-ensure-your-query-gets-answered-picture-id1059088660.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220217T123000 DTEND;TZID=Pacific/Auckland:20220217T133000 DTSTAMP:20260623T223542 CREATED:20220126T044008Z LAST-MODIFIED:20220127T032249Z UID:20908-1645101000-1645104600@prinz.org.nz SUMMARY:Accreditation in PR – What is it and am I ready? DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/accreditation-in-pr-what-is-it-and-am-i-ready-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/05/103_PRINZ_2021_3600px-1-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220217T120000 DTEND;TZID=Pacific/Auckland:20220217T130000 DTSTAMP:20260623T223542 CREATED:20220126T035756Z LAST-MODIFIED:20220204T042737Z UID:20864-1645099200-1645102800@prinz.org.nz SUMMARY:Events in the time of COVID-19 DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/events-in-the-time-of-covid-19/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/iStock-1160700188.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220215T093000 DTEND;TZID=Pacific/Auckland:20220215T120000 DTSTAMP:20260623T223542 CREATED:20211124T012838Z LAST-MODIFIED:20220210T031449Z UID:19984-1644917400-1644926400@prinz.org.nz SUMMARY:IC Futures – Inside Internal Communication DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication-3/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/11/video-conference-vector-id1281074138-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220210T053000 DTEND;TZID=Pacific/Auckland:20220210T070000 DTSTAMP:20260623T223542 CREATED:20220120T215847Z LAST-MODIFIED:20220120T220904Z UID:20778-1644471000-1644476400@prinz.org.nz SUMMARY:Global Alliance Webinar - AI\, communication and ethics: challenges and opportunities DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/global-alliance-webinar-ai-communication-and-ethics-challenges-and-opportunities/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/iStock-1279103299.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220209T120000 DTEND;TZID=Pacific/Auckland:20220209T130000 DTSTAMP:20260623T223542 CREATED:20220125T024828Z LAST-MODIFIED:20220203T031300Z UID:20806-1644408000-1644411600@prinz.org.nz SUMMARY:PRINZ Awards - writing a winning entry DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/prinz-awards-writing-a-winning-entry/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/149_PRINZ_2021_3600px-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220201T210000 DTEND;TZID=Pacific/Auckland:20220201T220000 DTSTAMP:20260623T223542 CREATED:20220119T212057Z LAST-MODIFIED:20220120T221012Z UID:20751-1643749200-1643752800@prinz.org.nz SUMMARY:Global Alliance Webinar - Trust in media during the Covid-19 pandemic: Implications for communication professionals DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/global-alliance-webinar-trust-in-media-during-the-covid-19-pandemic-implications-for-communication-professionals/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/iStock-1319457368.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211214T163000 DTEND;TZID=Pacific/Auckland:20211214T183000 DTSTAMP:20260623T223542 CREATED:20211202T030536Z LAST-MODIFIED:20211214T011442Z UID:20141-1639499400-1639506600@prinz.org.nz SUMMARY:Waikato Division Christmas Celebration DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/prinz-waikato-division-christmas-celebration/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2021/12/Merry-Christmas-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211208T163000 DTEND;TZID=Pacific/Auckland:20211208T193000 DTSTAMP:20260623T223542 CREATED:20211111T220137Z LAST-MODIFIED:20211123T030012Z UID:19366-1638981000-1638991800@prinz.org.nz SUMMARY:End of Year Celebration 2021 DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/kirihimete-pati-prinz-central-christmas-party-2021/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/11/Kirihimete-Pati-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211207T093000 DTEND;TZID=Pacific/Auckland:20211207T120000 DTSTAMP:20260623T223542 CREATED:20210929T073117Z LAST-MODIFIED:20211124T014800Z UID:18466-1638869400-1638878400@prinz.org.nz SUMMARY:IC Futures – Inside Internal Communication DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/connect-the-people-concept-crowd-of-vivid-colored-people-connected-vector-id1190206395.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211123T093000 DTEND;TZID=Pacific/Auckland:20211123T163000 DTSTAMP:20260623T223542 CREATED:20210928T235817Z LAST-MODIFIED:20211122T075943Z UID:18349-1637659800-1637685000@prinz.org.nz SUMMARY:Words at Work - November Writing Series DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/words-at-work-november-writing-series/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2021/09/Words-at-Work-Header-November-21.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211118T173000 DTEND;TZID=Pacific/Auckland:20211118T193000 DTSTAMP:20260623T223542 CREATED:20211103T025219Z LAST-MODIFIED:20211109T005137Z UID:19124-1637256600-1637263800@prinz.org.nz SUMMARY:Kirihimete pāti | PRINZ Southern Christmas Party 2021 DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/kirihimete-pati-prinz-southern-christmas-party-2021/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/11/Kirihimete-Pati-2021-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211111T093000 DTEND;TZID=Pacific/Auckland:20211111T120000 DTSTAMP:20260623T223542 CREATED:20210929T113219Z LAST-MODIFIED:20211107T214826Z UID:18493-1636623000-1636632000@prinz.org.nz SUMMARY:Digital PR Strategy and Measurement DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/digital-pr-strategy-and-measurement/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/iStock-894081486.jpg LOCATION:https://prinz.org.nz/event/digital-pr-strategy-and-measurement/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211102T093000 DTEND;TZID=Pacific/Auckland:20211103T160000 DTSTAMP:20260623T223542 CREATED:20210309T041516Z LAST-MODIFIED:20211028T023153Z UID:10787-1635845400-1635955200@prinz.org.nz SUMMARY:Iwi Engagement Christchurch DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/iwi-engagement-chc-2021/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-180744125.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211013T123000 DTEND;TZID=Pacific/Auckland:20211013T133000 DTSTAMP:20260623T223542 CREATED:20210917T033108Z LAST-MODIFIED:20210919T232345Z UID:18169-1634128200-1634131800@prinz.org.nz SUMMARY:Difficult conversations and how to handle them - Webinar DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/difficult-conversations-and-how-to-handle-them/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/priscilla-du-preez-K8XYGbw4Ahg-unsplash-scaled.jpg LOCATION: END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211006T093000 DTEND;TZID=Pacific/Auckland:20211006T120000 DTSTAMP:20260623T223542 CREATED:20210704T232914Z LAST-MODIFIED:20210930T014206Z UID:15945-1633512600-1633521600@prinz.org.nz SUMMARY:IC Futures – Inside Internal Communication DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/07/connect-the-people-concept-crowd-of-vivid-colored-people-connected-vector-id1188412509.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210929T120000 DTEND;TZID=Pacific/Auckland:20210929T130000 DTSTAMP:20260623T223542 CREATED:20210824T070937Z LAST-MODIFIED:20210827T011644Z UID:17573-1632916800-1632920400@prinz.org.nz SUMMARY:Developing meaningful client relationships - Pic's Peanut Butter's Story DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/developing-a-meaningful-relationship-with-clients-pics-peanut-butters-story/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/08/Pic-Jac-ad-25082021-1-scaled.jpg LOCATION: END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210929T093000 DTEND;TZID=Pacific/Auckland:20210930T160000 DTSTAMP:20260623T223542 CREATED:20210325T013517Z LAST-MODIFIED:20210906T045510Z UID:11573-1632907800-1633017600@prinz.org.nz SUMMARY:Iwi Engagement Wellington DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/iwi-engagement-wellington/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210923T093000 DTEND;TZID=Pacific/Auckland:20210923T120000 DTSTAMP:20260623T223542 CREATED:20180212T005957Z LAST-MODIFIED:20210325T215734Z UID:9712-1632389400-1632398400@prinz.org.nz SUMMARY:Financial Communications - Senior Practitioners Workshop DESCRIPTION:October 22nd @ 9.30am - 12.30pm \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewThis 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game\, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients\, justify budgets\, or simply tell the story of your brand’s PR journey more effectively\, this session will provide you with the skills and tools you need. We’ll cover briefly the fundamentals of Google Analytics 4 (GA4) – set up and metrics – and then deep dive into the practical application of Looker Studio\, Google’s free data visualisation tool\, leveraging Google Analytics 4 (GA4) data to its fullest. Our goal is to ensure you leave not just with theoretical knowledge but with a functional\, custom dashboard that elevates your PR reporting. Participants will apply learned concepts to start building their own Looker Studio dashboard\, with real-time guidance and feedback. What You’ll Learn: The essentials of GA4 data relevant to PR and Communications\, distilled to save you time and focus on what mattersTracking and measuring website traffic\, user behaviour and conversionsThe ability to translate GA4 data into meaningful stories that resonate with clients and stakeholders\, proving the ROI of your PR campaignsStep-by-step guidance on setting up a custom Looker Studio dashboard that you can continue to refine and use\, ensuring your future reports are not just informed by data but are also visually engaging and persuasive. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public\, private and not for profit organisations both nationally and internationally\, annually managing a seven-figure media spend. Before starting her consultancy Digital Blueprint in 2019\, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house. Beyond her consultancy\, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network. URL:https://prinz.org.nz/event/financial-communications-senior-practitioners-workshop/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-511655536-scaled.jpg END:VEVENT END:VCALENDAR