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DTSTART;TZID=Pacific/Auckland:20260818T090000
DTEND;TZID=Pacific/Auckland:20260825T120000
DTSTAMP:20260723T213114
CREATED:20260622T040513Z
LAST-MODIFIED:20260622T040513Z
UID:57329-1787043600-1787659200@prinz.org.nz
SUMMARY:AI Playbook for Behaviour Change
DESCRIPTION:23rd October 2024\, 9:30am-12:30pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAI in PR — From Next to Now is an immersive in-person session designed to guide practitioners through the practical integration of artificial intelligence into public relations and leadership communication. This course examines how AI is transforming every aspect of our work\, from consultation and engagement to measurement and evaluation\, risk and issues management to crisis preparedness — and beyond. Participants will engage in hands-on experiments that demonstrate AI in action\, exploring both the opportunities and challenges AI presents in shaping modern communication strategies. Ethical considerations will be a central theme\, ensuring you can harness AI’s power responsibly. By the end of the session you’ll have a clear vision of what’s now and next in AI plus you’ll have the chance to connect with peers\, share insights\, and build a network of forward-thinking professionals dedicated to leading the future. Learning Outcomes:• Understand artificial intelligence in everyday practice• Experiment with AI tools in practical PR contexts.• Identify ethical challenges and strategies for responsible AI use• Develop actionable plans for integrating AI into PR practice while maintaining professionalstandards. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd\, a learning and training centre of excellence dedicated to the development of leadership\, public relations and communication capabilities.A pioneer in digital communications since the web’s inception\, Catherine helps public and private sector organisations navigate the digital environment\, buildessential relationships and maintain their licence to operate. Over the last decade\, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance worldwide. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, an Accredited Fellow of the ASEAN PR Network\, and a Founding Chartered Public Relations Practitioner.She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. Beyond her education and consultancy work\, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres\, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							This event is proudly sponsored by WPR\, the award-winning public relations and Marketing consultancy based in Nelson. 
URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change-3/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/07/Thinking-Fast-Wise-with-AI-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260901T093000
DTEND;TZID=Pacific/Auckland:20260908T123000
DTSTAMP:20260723T213114
CREATED:20260629T043519Z
LAST-MODIFIED:20260629T221734Z
UID:57495-1788255000-1788870600@prinz.org.nz
SUMMARY:From Specialist to Strategic Leader
DESCRIPTION:23rd October 2024\, 9:30am-12:30pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAI in PR — From Next to Now is an immersive in-person session designed to guide practitioners through the practical integration of artificial intelligence into public relations and leadership communication. This course examines how AI is transforming every aspect of our work\, from consultation and engagement to measurement and evaluation\, risk and issues management to crisis preparedness — and beyond. Participants will engage in hands-on experiments that demonstrate AI in action\, exploring both the opportunities and challenges AI presents in shaping modern communication strategies. Ethical considerations will be a central theme\, ensuring you can harness AI’s power responsibly. By the end of the session you’ll have a clear vision of what’s now and next in AI plus you’ll have the chance to connect with peers\, share insights\, and build a network of forward-thinking professionals dedicated to leading the future. Learning Outcomes:• Understand artificial intelligence in everyday practice• Experiment with AI tools in practical PR contexts.• Identify ethical challenges and strategies for responsible AI use• Develop actionable plans for integrating AI into PR practice while maintaining professionalstandards. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd\, a learning and training centre of excellence dedicated to the development of leadership\, public relations and communication capabilities.A pioneer in digital communications since the web’s inception\, Catherine helps public and private sector organisations navigate the digital environment\, buildessential relationships and maintain their licence to operate. Over the last decade\, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance worldwide. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, an Accredited Fellow of the ASEAN PR Network\, and a Founding Chartered Public Relations Practitioner.She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. Beyond her education and consultancy work\, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres\, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							This event is proudly sponsored by WPR\, the award-winning public relations and Marketing consultancy based in Nelson. 
URL:https://prinz.org.nz/event/from-specialist-to-strategic-leader/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/06/TN_Proof_Banner_PRINZ_SpecialistToStrategicLeader.png-Specialist-to-Strategic-Leader-1702-x-630-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260903T090000
DTEND;TZID=Pacific/Auckland:20260904T120000
DTSTAMP:20260723T213114
CREATED:20260622T045558Z
LAST-MODIFIED:20260624T024007Z
UID:57349-1788426000-1788523200@prinz.org.nz
SUMMARY:Effective PR Research\, Measurement and Evaluation
DESCRIPTION:23rd October 2024\, 9:30am-12:30pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAI in PR — From Next to Now is an immersive in-person session designed to guide practitioners through the practical integration of artificial intelligence into public relations and leadership communication. This course examines how AI is transforming every aspect of our work\, from consultation and engagement to measurement and evaluation\, risk and issues management to crisis preparedness — and beyond. Participants will engage in hands-on experiments that demonstrate AI in action\, exploring both the opportunities and challenges AI presents in shaping modern communication strategies. Ethical considerations will be a central theme\, ensuring you can harness AI’s power responsibly. By the end of the session you’ll have a clear vision of what’s now and next in AI plus you’ll have the chance to connect with peers\, share insights\, and build a network of forward-thinking professionals dedicated to leading the future. Learning Outcomes:• Understand artificial intelligence in everyday practice• Experiment with AI tools in practical PR contexts.• Identify ethical challenges and strategies for responsible AI use• Develop actionable plans for integrating AI into PR practice while maintaining professionalstandards. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd\, a learning and training centre of excellence dedicated to the development of leadership\, public relations and communication capabilities.A pioneer in digital communications since the web’s inception\, Catherine helps public and private sector organisations navigate the digital environment\, buildessential relationships and maintain their licence to operate. Over the last decade\, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance worldwide. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, an Accredited Fellow of the ASEAN PR Network\, and a Founding Chartered Public Relations Practitioner.She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. Beyond her education and consultancy work\, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres\, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							This event is proudly sponsored by WPR\, the award-winning public relations and Marketing consultancy based in Nelson. 
URL:https://prinz.org.nz/event/effective-pr-research-measurement-and-evaluation/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/06/PR-research-measure-evaluate.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260908T093000
DTEND;TZID=Pacific/Auckland:20260910T120000
DTSTAMP:20260723T213114
CREATED:20260302T002530Z
LAST-MODIFIED:20260508T050443Z
UID:54974-1788859800-1789041600@prinz.org.nz
SUMMARY:Introduction to Public Relations
DESCRIPTION:23rd October 2024\, 9:30am-12:30pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAI in PR — From Next to Now is an immersive in-person session designed to guide practitioners through the practical integration of artificial intelligence into public relations and leadership communication. This course examines how AI is transforming every aspect of our work\, from consultation and engagement to measurement and evaluation\, risk and issues management to crisis preparedness — and beyond. Participants will engage in hands-on experiments that demonstrate AI in action\, exploring both the opportunities and challenges AI presents in shaping modern communication strategies. Ethical considerations will be a central theme\, ensuring you can harness AI’s power responsibly. By the end of the session you’ll have a clear vision of what’s now and next in AI plus you’ll have the chance to connect with peers\, share insights\, and build a network of forward-thinking professionals dedicated to leading the future. Learning Outcomes:• Understand artificial intelligence in everyday practice• Experiment with AI tools in practical PR contexts.• Identify ethical challenges and strategies for responsible AI use• Develop actionable plans for integrating AI into PR practice while maintaining professionalstandards. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd\, a learning and training centre of excellence dedicated to the development of leadership\, public relations and communication capabilities.A pioneer in digital communications since the web’s inception\, Catherine helps public and private sector organisations navigate the digital environment\, buildessential relationships and maintain their licence to operate. Over the last decade\, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance worldwide. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, an Accredited Fellow of the ASEAN PR Network\, and a Founding Chartered Public Relations Practitioner.She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. Beyond her education and consultancy work\, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres\, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							This event is proudly sponsored by WPR\, the award-winning public relations and Marketing consultancy based in Nelson. 
URL:https://prinz.org.nz/event/introduction-to-public-relations-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Intro-to-PR-Cover-People-Catherine-Arrow-e1772399595717.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260909T090000
DTEND;TZID=Pacific/Auckland:20260916T120000
DTSTAMP:20260723T213114
CREATED:20260617T052105Z
LAST-MODIFIED:20260713T030804Z
UID:57275-1788944400-1789560000@prinz.org.nz
SUMMARY:The Inside Scoop: Strategic Internal Comms for Your Organisation
DESCRIPTION:23rd October 2024\, 9:30am-12:30pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAI in PR — From Next to Now is an immersive in-person session designed to guide practitioners through the practical integration of artificial intelligence into public relations and leadership communication. This course examines how AI is transforming every aspect of our work\, from consultation and engagement to measurement and evaluation\, risk and issues management to crisis preparedness — and beyond. Participants will engage in hands-on experiments that demonstrate AI in action\, exploring both the opportunities and challenges AI presents in shaping modern communication strategies. Ethical considerations will be a central theme\, ensuring you can harness AI’s power responsibly. By the end of the session you’ll have a clear vision of what’s now and next in AI plus you’ll have the chance to connect with peers\, share insights\, and build a network of forward-thinking professionals dedicated to leading the future. Learning Outcomes:• Understand artificial intelligence in everyday practice• Experiment with AI tools in practical PR contexts.• Identify ethical challenges and strategies for responsible AI use• Develop actionable plans for integrating AI into PR practice while maintaining professionalstandards. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd\, a learning and training centre of excellence dedicated to the development of leadership\, public relations and communication capabilities.A pioneer in digital communications since the web’s inception\, Catherine helps public and private sector organisations navigate the digital environment\, buildessential relationships and maintain their licence to operate. Over the last decade\, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance worldwide. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, an Accredited Fellow of the ASEAN PR Network\, and a Founding Chartered Public Relations Practitioner.She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. Beyond her education and consultancy work\, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres\, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							This event is proudly sponsored by WPR\, the award-winning public relations and Marketing consultancy based in Nelson. 
URL:https://prinz.org.nz/event/the-inside-scoop-strategic-internal-comms-for-your-organisation-2/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-47.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260923T093000
DTEND;TZID=Pacific/Auckland:20260924T123000
DTSTAMP:20260723T213114
CREATED:20260309T012034Z
LAST-MODIFIED:20260618T215621Z
UID:55082-1790155800-1790253000@prinz.org.nz
SUMMARY:Critical Thinking in the Age of AI
DESCRIPTION:23rd October 2024\, 9:30am-12:30pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAI in PR — From Next to Now is an immersive in-person session designed to guide practitioners through the practical integration of artificial intelligence into public relations and leadership communication. This course examines how AI is transforming every aspect of our work\, from consultation and engagement to measurement and evaluation\, risk and issues management to crisis preparedness — and beyond. Participants will engage in hands-on experiments that demonstrate AI in action\, exploring both the opportunities and challenges AI presents in shaping modern communication strategies. Ethical considerations will be a central theme\, ensuring you can harness AI’s power responsibly. By the end of the session you’ll have a clear vision of what’s now and next in AI plus you’ll have the chance to connect with peers\, share insights\, and build a network of forward-thinking professionals dedicated to leading the future. Learning Outcomes:• Understand artificial intelligence in everyday practice• Experiment with AI tools in practical PR contexts.• Identify ethical challenges and strategies for responsible AI use• Develop actionable plans for integrating AI into PR practice while maintaining professionalstandards. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd\, a learning and training centre of excellence dedicated to the development of leadership\, public relations and communication capabilities.A pioneer in digital communications since the web’s inception\, Catherine helps public and private sector organisations navigate the digital environment\, buildessential relationships and maintain their licence to operate. Over the last decade\, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance worldwide. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, an Accredited Fellow of the ASEAN PR Network\, and a Founding Chartered Public Relations Practitioner.She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. Beyond her education and consultancy work\, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres\, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							This event is proudly sponsored by WPR\, the award-winning public relations and Marketing consultancy based in Nelson. 
URL:https://prinz.org.nz/event/critical-thinking-in-the-age-of-ai/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/prinz-header-06.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260924T093000
DTEND;TZID=Pacific/Auckland:20260924T120000
DTSTAMP:20260723T213114
CREATED:20260713T041519Z
LAST-MODIFIED:20260713T043951Z
UID:57808-1790242200-1790251200@prinz.org.nz
SUMMARY:Mastering AI in PR - Applied AI for Practitioners
DESCRIPTION:23rd October 2024\, 9:30am-12:30pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAI in PR — From Next to Now is an immersive in-person session designed to guide practitioners through the practical integration of artificial intelligence into public relations and leadership communication. This course examines how AI is transforming every aspect of our work\, from consultation and engagement to measurement and evaluation\, risk and issues management to crisis preparedness — and beyond. Participants will engage in hands-on experiments that demonstrate AI in action\, exploring both the opportunities and challenges AI presents in shaping modern communication strategies. Ethical considerations will be a central theme\, ensuring you can harness AI’s power responsibly. By the end of the session you’ll have a clear vision of what’s now and next in AI plus you’ll have the chance to connect with peers\, share insights\, and build a network of forward-thinking professionals dedicated to leading the future. Learning Outcomes:• Understand artificial intelligence in everyday practice• Experiment with AI tools in practical PR contexts.• Identify ethical challenges and strategies for responsible AI use• Develop actionable plans for integrating AI into PR practice while maintaining professionalstandards. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd\, a learning and training centre of excellence dedicated to the development of leadership\, public relations and communication capabilities.A pioneer in digital communications since the web’s inception\, Catherine helps public and private sector organisations navigate the digital environment\, buildessential relationships and maintain their licence to operate. Over the last decade\, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance worldwide. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, an Accredited Fellow of the ASEAN PR Network\, and a Founding Chartered Public Relations Practitioner.She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. Beyond her education and consultancy work\, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres\, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							This event is proudly sponsored by WPR\, the award-winning public relations and Marketing consultancy based in Nelson. 
URL:https://prinz.org.nz/event/mastering-ai-in-pr-applied-ai-for-practitioners/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/PRKH-Hands-on-White-Phone-e1742172373898.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261006T093000
DTEND;TZID=Pacific/Auckland:20261013T123000
DTSTAMP:20260723T213114
CREATED:20260625T030637Z
LAST-MODIFIED:20260625T030730Z
UID:57409-1791279000-1791894600@prinz.org.nz
SUMMARY:Data-Driven Storytelling
DESCRIPTION:23rd October 2024\, 9:30am-12:30pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAI in PR — From Next to Now is an immersive in-person session designed to guide practitioners through the practical integration of artificial intelligence into public relations and leadership communication. This course examines how AI is transforming every aspect of our work\, from consultation and engagement to measurement and evaluation\, risk and issues management to crisis preparedness — and beyond. Participants will engage in hands-on experiments that demonstrate AI in action\, exploring both the opportunities and challenges AI presents in shaping modern communication strategies. Ethical considerations will be a central theme\, ensuring you can harness AI’s power responsibly. By the end of the session you’ll have a clear vision of what’s now and next in AI plus you’ll have the chance to connect with peers\, share insights\, and build a network of forward-thinking professionals dedicated to leading the future. Learning Outcomes:• Understand artificial intelligence in everyday practice• Experiment with AI tools in practical PR contexts.• Identify ethical challenges and strategies for responsible AI use• Develop actionable plans for integrating AI into PR practice while maintaining professionalstandards. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd\, a learning and training centre of excellence dedicated to the development of leadership\, public relations and communication capabilities.A pioneer in digital communications since the web’s inception\, Catherine helps public and private sector organisations navigate the digital environment\, buildessential relationships and maintain their licence to operate. Over the last decade\, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance worldwide. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, an Accredited Fellow of the ASEAN PR Network\, and a Founding Chartered Public Relations Practitioner.She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. Beyond her education and consultancy work\, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres\, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							This event is proudly sponsored by WPR\, the award-winning public relations and Marketing consultancy based in Nelson. 
URL:https://prinz.org.nz/event/data-driven-storytelling-5/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261019T093000
DTEND;TZID=Pacific/Auckland:20261022T120000
DTSTAMP:20260723T213114
CREATED:20260625T033711Z
LAST-MODIFIED:20260625T035351Z
UID:57417-1792402200-1792670400@prinz.org.nz
SUMMARY:Public Relations Strategy and Evaluation
DESCRIPTION:23rd October 2024\, 9:30am-12:30pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAI in PR — From Next to Now is an immersive in-person session designed to guide practitioners through the practical integration of artificial intelligence into public relations and leadership communication. This course examines how AI is transforming every aspect of our work\, from consultation and engagement to measurement and evaluation\, risk and issues management to crisis preparedness — and beyond. Participants will engage in hands-on experiments that demonstrate AI in action\, exploring both the opportunities and challenges AI presents in shaping modern communication strategies. Ethical considerations will be a central theme\, ensuring you can harness AI’s power responsibly. By the end of the session you’ll have a clear vision of what’s now and next in AI plus you’ll have the chance to connect with peers\, share insights\, and build a network of forward-thinking professionals dedicated to leading the future. Learning Outcomes:• Understand artificial intelligence in everyday practice• Experiment with AI tools in practical PR contexts.• Identify ethical challenges and strategies for responsible AI use• Develop actionable plans for integrating AI into PR practice while maintaining professionalstandards. 						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd\, a learning and training centre of excellence dedicated to the development of leadership\, public relations and communication capabilities.A pioneer in digital communications since the web’s inception\, Catherine helps public and private sector organisations navigate the digital environment\, buildessential relationships and maintain their licence to operate. Over the last decade\, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance worldwide. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, an Accredited Fellow of the ASEAN PR Network\, and a Founding Chartered Public Relations Practitioner.She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. Beyond her education and consultancy work\, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres\, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. 						\n				\n					\n		\n				\n			\n						\n				\n																										\n				\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n							This event is proudly sponsored by WPR\, the award-winning public relations and Marketing consultancy based in Nelson. 
URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png
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