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DTSTART;TZID=Pacific/Auckland:20260908T093000
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SUMMARY:Introduction to Public Relations
DESCRIPTION:8th – 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions)\n					\nOverview\nIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. \nThe purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. \nThis course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. \nDesigned for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. \nLearning Outcomes\n\nUnderstand the purpose and responsibilities of public relations in organisations and communities\nRecognise the different – and changing – roles public relations and communication practitioners undertake\nUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluation\nIdentify the basics of risk\, issues and crisis communication\nRecognise the importance of ethics\, judgement and stakeholder relationships\n\nAcross three interactive sessions\, you will explore:\n\nWhat public relations is\, what it does and why it matters\nHow public relations works in practice\, including strategy and planning\nThe different roles within the profession and the capabilities required\n\n\nHow to apply artificial intelligence in today’s practice environment\nFundamentals of measurement\, evaluation and demonstrating value\nManaging risk\, issues and crises in a communication context\nEthics\, responsibility and professional judgement in modern practice\n\nGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \nYour presenter is..\nCatherine Arrow LPRINZ FPRINZ FCIPR\nCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. \nAs founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. \nCatherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/introduction-to-public-relations-8/
LOCATION:Online
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DTSTART;TZID=Pacific/Auckland:20260923T093000
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DTSTAMP:20260617T090045
CREATED:20260309T012034Z
LAST-MODIFIED:20260616T024107Z
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SUMMARY:Critical Thinking in the Age of AI
DESCRIPTION:23rd & 24th September 2026 @ 9:30am – 12:30pm (2 x morning sessions)\n					\nOverview\nThis seminar explores why critical thinking is far more difficult than most people assume and why even experienced professionals often fall into hidden cognitive traps that affect judgement\, strategy\, and decision-making. \nDrawing on more than 30 years of social science research and insights industry experience\, Carl will reveal how people are naturally wired to defend their views rather than test them\, how organisational cultures can unintentionally suppress questioning\, and how cognitive biases quietly shape the way we interpret information. \nAt the end of this course participants will leave with: \n\nPractical critical thinking tools to immediately apply to business decisions and strategic planning.\nDecision-making frameworks that promote scientific thinking over defensive reasoning.\nTechniques to identify and counter cognitive biases in themselves and their teams.\nStrategies to nurture organizational skepticism without creating toxic negativity.\nMethods to evaluate AI-generated insights and information sources more critically.\nActionable approaches to create a culture that rewards questioning and intellectual humility.\nSelf-assessment techniques to recognise when you’re not thinking critically\, and\nEasily applicable insights backed by 30+ years of research and insights industry experience.\n\nIdeal for communications\, PR\, and strategy professionals navigating AI-driven insights\, complex narratives\, and high-stakes decision-making\, this course will sharpen the thinking skills that underpin effective leadership and sound strategy. \nMeet the facilitator \nCarl Davidson is an insights professional with a social scientist’s heart. He has built a distinctive career bridging academia\, government policy and commercial settings. In 2006 he founded Research First Ltd and oversaw its growth into one of New Zealand’s most respected insight firms. In 2010 Carl was appointed the Chief Commissioner of the New Zealand Families Commission and tasked with transforming it into a social policy research and evaluation agency. After nearly two decades at Research First\,  global funding shifts and pandemic disruptions prompted a reset. So in 2025 Carl launched The Curiosity Company:https://www.curiositycompany.co.nz/ \n  \nIn 2023 he was honoured as a Fellow of the Research Association of New Zealand (RANZ) and celebrated alongside Research First for winning the RANZ Market Research Effectiveness Supreme Award that year. In 2023 he was also named as Global Insights250 winner\, an award “celebrating the worldwide pioneers\, leaders and innovators in market research\, data-driven marketing and insights”. The Insight250 presents a unique view into academic\, enterprise\, agency\, technology\, media and association data-driven leaders around the globe.
URL:https://prinz.org.nz/event/critical-thinking-in-the-age-of-ai/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/03/critical-thinking-age-of-ai.png
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