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DTSTART:20260404T140000
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260611T163000
DTEND;TZID=Pacific/Auckland:20260611T190000
DTSTAMP:20260623T060519
CREATED:20260508T005543Z
LAST-MODIFIED:20260508T005543Z
UID:56545-1781195400-1781204400@prinz.org.nz
SUMMARY:PRINZ Tauranga Winter Mix & Mingle
DESCRIPTION:Thursday 11th June 2026 @ 4:30pm – 7:00pm\nOverview\nThe Tauranga sub-committee invites you to shake off winter and connect with the comms community at our Winter Mix & Mingle. \nThis relaxed\, friendly event brings together public relations\, communications\, marketing and journalism professionals from across the Bay of Plenty. \nOn the night\, you’ll take part in a low‑stress speed networking round\, designed to help you make meaningful connections without the awkwardness. Don’t worry – we’ll do the leg work to make it easy. You just need to show up! \nDid we mention there is also a top shelf gin and vodka prize pack worth $140 up for grabs thanks to award-winning Clarity Distilling Company – who are based right here in Tauranga? \nJoin us at Picnicka on Thursday 11th June\, from 4.30pm\, with networking fun kicking off at 5.30pm. Free fries provided.
URL:https://prinz.org.nz/event/prinz-tauranga-winter-mix-mingle/
LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260622T100000
DTEND;TZID=Pacific/Auckland:20260625T120000
DTSTAMP:20260623T060519
CREATED:20260302T033739Z
LAST-MODIFIED:20260608T003818Z
UID:54988-1782122400-1782388800@prinz.org.nz
SUMMARY:Incorporating Tiriti-based Principles into Public Relations Practice
DESCRIPTION:22nd June @ 10:00am – 12:00pm & 25th June 2026 @ 10:00am – 11:00am  (3 hours total)\n					\nOverview\nEffective public relations practice requires more than strong messaging in NZ. Many cases call for cultural understanding\, integrity\, and a genuine commitment to Tiriti-based principles. This dynamic\, practice-focused workshop is designed to equip PR professionals with the tools and confidence to work responsibly and respectfully within an Aotearoa context. \nWhether you are completely new to Tiriti-based practices or looking to strengthen your current approach\, this session provides clear\, practical guidance you can apply immediately in your communications work. \nLearning Outcomes \nBy the end of the workshop\, participants will be able to: \n\nExplore Tiriti-based principles and their relevance for PRINZ work.\nIdentify practical ways to embed te reo Māori (Māori language) and tikanga Māori (customs and practices) into day-to-day PR work\nBuild confidence to engage respectfully with Māori perspectives in professional contexts.\n\nWorkshop Structure \nThe session is strongly practice-focused\, with emphasis on practical actions you can apply immediately in your PR and communications work: \n\nWorking Responsibly in an Aotearoa Context\n\nA brief overview of expectations for professional practice\, with regard to Te Tiriti o Waitangi\n\n\nUsing Te Reo Māori and Tikanga Appropriately\nPractical guidance on:\n\n\n\n\nUsing te reo Māori confidently and correctly in written and spoken communications\nUnderstanding basic tikanga and how it influences professional interactions\nReflection and Next Steps\n\nGuided discussion to identify simple\, achievable actions.\n\n\n\n\n\nYour facilitators are:\nJennifer Leahy – Facilitator\nJennifer Leahy is an experienced adult educator and facilitator with a strong national profile in professional learning and development. She has worked across the tertiary education\, corrections\, corporate\, and community sectors. Her facilitation style is practical\, inclusive\, and grounded in real-world experience\, with a strong focus on engaging adult learners and supporting reflective professional practice. \n																										 \nCharmaine Tukua-Pouwhare – Consultant and Co-facilitator\nCharmaine Tukua-Pouwhare\, Te Taumata Tapu o Ngāi Tuāhuriri\, is a senior educator at Ara Institute of Canterbury. She has served as a kaiako\, programme leader\, and currently as the operations coordinator at Te Puna Wānaka\, Ara’s Māori education unit.  Her leadership has been instrumental in enhancing Māori learners’ engagement and success in tertiary education. In addition\, Charmaine has actively contributed to national literacy training and qualification delivery\, ensuring culturally responsive educational practices.
URL:https://prinz.org.nz/event/incorporating-tiriti-based-principles-into-public-relations-practice/
LOCATION:Online
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260625T093000
DTEND;TZID=Pacific/Auckland:20260625T120000
DTSTAMP:20260623T060519
CREATED:20251212T033817Z
LAST-MODIFIED:20260616T234935Z
UID:53684-1782379800-1782388800@prinz.org.nz
SUMMARY:Hands On with AI
DESCRIPTION:Thursday 25th June 2026 @ 9:30am – 12:00pm\nOverview\nIf you’re lost in the maze of AI – you can’t afford to stay lost any longer. Hands on AI is your escape route\, sharing with you the best ways to use AI in daily practice. It is a session designed to equip you with practical\, actionable techniques so you can find your way. \nAI is embedded in our daily activity and we’re now moving in to the realm of agentic AI\, where the technology becomes your active collaborator\, capable of automating tasks\, interpreting complex data and supporting strategic decision-making in ways not possible just a few months ago. \nThis highly practical\, live online session provides the space\, tools and expertise to help you integrate AI meaningfully into your work. You’ll go beyond surface-level engagement with models like ChatGPT\, Claude and DeepSeek and gain hands-on experience with AI-driven tools that enhance communication\, stakeholder engagement and reputation management. \nThis session isn’t about abstract theories or passive learning — it’s a hands-on exploration of how AI is shaping the profession right now. If you want to stay ahead of the shift and understand the real-world applications\, this is where you start. Suitable for practitioners at any stage of their career\, don’t miss this opportunity to improve your skills with practical\, actionable AI techniques. \nYou will cover: \n\nHow to develop an AI-augmented workflow – automate repetitive tasks\, improve efficiency and integrate AI into your strategic processes.\nHow to us AI to analyse complex datasets – identify trends\, emerging risks and sentiment to inform decision-making.\nBuild and refine AI-generated assets – from content creation to visual refinement\, ensuring alignment with ethical and strategic outcomes.\nTrain and manage digital agents – understand AI tools that assist in stakeholder analysis\, consultation and crisis response.\nNavigate the risks and governance of AI – consider the legal\, ethical and reputational challenges to ensure responsible integration.\n\nThis series aligns with the Global Capability Framework with a focus on the following communication and organisational capabilities: \n\nTo facilitate relationships and build trust with internal and external stakeholders and communities\nTo build and enhance organisational reputation\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\nGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \nYour presenter is..\nCatherine Arrow LPRINZ FPRINZ FCIPR\nCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. \nAs founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. \nCatherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/hands-on-with-ai-4/
LOCATION:Online
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260630T093000
DTEND;TZID=Pacific/Auckland:20260630T123000
DTSTAMP:20260623T060519
CREATED:20251217T042649Z
LAST-MODIFIED:20260407T230336Z
UID:53707-1782811800-1782822600@prinz.org.nz
SUMMARY:Down the Rabbit Hole: Understanding Government Relations
DESCRIPTION:Tuesday 30th June 2026 @ 9:30am – 12:30pm\n					\nOverview\nStep into the world of government relations through the lens of Alice in Wonderland. In this hands-on workshop\, you will understand and demystify how to plan for and engage with government personnel and departments. \nThis workshop blends insight\, strategy and practical roleplay to help you confidently plan for your goals whether it be building awareness\, lobbying or relationship-building. Cas Carter has been on both sides of the coin and is here to build your confidence to step into government spaces with purpose.  \nWhat to expect:\n\nAn Alice in Wonderland -inspired presentation on how government works\nQ+A and Discussion\nExplore a case study\nPlanning workshop\nTaking and Making Opportunities within Government \nRoleplay\n\nMeet your facilitator: Cas Carter\nWhen she was at university\, Cas Carter was asked to study a children’s book as part of her political science degree. That book was Alice in Wonderland.   Little did she know that many years later\, the commentary and wisdom of Lewis Carroll would stand her in good stead for her career\, particularly in the public sector.  \nCas has an extensive background in general management\, corporate communications\, public relations\, and marketing.  She has had a range of senior roles in education\, science\, innovation and tourism in the public and private sector covering all the vagaries of marketing\, communication\, sales\, and fundraising. She has also worked in the Beehive as a private secretary in New Zealand’s parliament and a journalist and newsreader.   \nCas has held a number of board roles including on the Wellington Chamber of Commerce\, Kapiti College Board of Trustees\, Business Central and the Wellington Homeless Women’s Trust.   She has been a regular radio panellist and media columnist.
URL:https://prinz.org.nz/event/down-the-rabbit-hole-understanding-government-relations-2/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/08/alice.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260707T093000
DTEND;TZID=Pacific/Auckland:20260707T133000
DTSTAMP:20260623T060519
CREATED:20260429T031541Z
LAST-MODIFIED:20260429T031541Z
UID:56243-1783416600-1783431000@prinz.org.nz
SUMMARY:Key Stakeholder Engagement
DESCRIPTION:Tuesday 7th July 2026 @ 9:30am-1:30pm\nOverview\nThis workshop has been designed to enhance the key stakeholder engagement of public relations professionals. Key stakeholders are those individuals who have the most influence on a project or programme of work. \nFor in-house PR specialists\, this includes internal clients from product and service owners to finance\, legal\, and senior leadership. It also includes key external stakeholders that you need to effectively engage. \nFor PR agencies\, this includes your clients and can include partners such as marketing agencies. \nFor PR professionals\, the skills of key stakeholder management are different from stakeholder audience communications. The interpersonal strategies\, tactics and skills that make-up key stakeholder engagement are specific and crucial for success. \nFrom prioritising stakeholders to the psychology of influence and skills of active listening and the behavioural drivers of trust\, this workshop includes completing a live stakeholder engagement plan and will equip you to immediately lift your key stakeholder engagement. \nYour presenter is..\nTony Gardner\nA past CEO with executive leadership experience in Australian and Asia-Pacific and governance experience\, Tony Gardner is a sought-after leadership\, strategy\, and team development facilitator and consultant who works with a range of private and public organisations and industries in New Zealand and Australia. Tony has helped hundreds of professionals around New Zealand to sharpen their workplace effectiveness through better stakeholder management. 
URL:https://prinz.org.nz/event/key-stakeholder-engagement-2/
LOCATION:Online
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260715T120000
DTEND;TZID=Pacific/Auckland:20260715T130000
DTSTAMP:20260623T060519
CREATED:20260618T051650Z
LAST-MODIFIED:20260618T210202Z
UID:57297-1784116800-1784120400@prinz.org.nz
SUMMARY:PassTheMic: Amplifying Voices that Need to Be Heard Webinar
DESCRIPTION:Wednesday 15th July 2026 – 12:00pm-1:00pm\n					\nOverview\nOn Wednesday 15 July\, 12–1pm\, PRINZ is partnering with Belong Aotearoa for a member webinar exploring one of the most important questions facing communications professionals right now: how do we help ethnically diverse communities get heard? \nBelong Aotearoa is a national organisation working to strengthen belonging and social cohesion across Aotearoa New Zealand. Their flagship storytelling initiative\, PassTheMic\, amplifies the voices of migrant and refugee-background communities. \nAt a time when anti-migrant sentiment is becoming more visible in our public discourse\,  you’ll hear directly from Angela Wilton\, CEO of Belong Aotearoa with insights into this incredible audience and community. This is information you won’t get from anyone else and is gold for communicators targeting these audiences. \nAlso included is a facilitated discussion\, led by Avalon Communication’s Lee Cowan\, on how storytelling can shift public narratives on migration\, diversity\, and belonging. Your insights could directly inform the next iteration of PassTheMic — a nationally significant campaign that needs the kind of strategic thinking our members do every day.
URL:https://prinz.org.nz/event/passthemic-amplifying-voices-that-need-to-be-heard-webinar/
LOCATION:Online
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260728T093000
DTEND;TZID=Pacific/Auckland:20260729T120000
DTSTAMP:20260623T060519
CREATED:20260520T012659Z
LAST-MODIFIED:20260617T043954Z
UID:56851-1785231000-1785326400@prinz.org.nz
SUMMARY:Speechwriting Essentials
DESCRIPTION:July 28th & 29th @ 9:30am – 12:00pm (2 x morning sessions)\nOverview\nA successful speech can change the world\, but it starts with a blank page. \nThis workshop empowers speechwriters to assemble their ideas\, find their voice\, and earn their audience’s attention. It demystifies the speechwriting process\, including the crucial planning phase when writing speeches for others\, and encourages purposeful\, effective storytelling. \nThis workshop has been designed for professionals from all sectors who seek to be more effective communicators and storytellers\, and incorporates writing and editing exercises. \nNo prior speechwriting experience is required. \nHere’s what you’ll learn… \nModule 1: \n\nKey speech types\nThe speechwriting process – timeframes and responsibilities\nThe anatomy of a successful speech – timing and structure\n\nModule wrap and take home exercise \nModule 2: \n\nVoice\, tone\, and readability\nIncorporating wit\, humour\, and anecdotes\nLearning from exemplar speechwriters\, and speechmakers\nSeeking feedback\n\nTying it all together to plan your next great speech \nZoom links will be sent out closer to the date. \nMeet the facilitator\nCameron Pegg is a leading content strategist who is a passionate advocate for better corporate storytelling. As a journalist\, he writes features for The Australian and The Saturday Paper\, and previously hosted a regular segment on ABC Radio. Cameron has created a suite of content and writing courses for the Queensland University of Technology Executive Education program\, and is a founding editorial board member of the Journal of Education Advancement and Marketing (UK).
URL:https://prinz.org.nz/event/speechwriting-essentials-4/
LOCATION:Online
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260804T103000
DTEND;TZID=Pacific/Auckland:20260804T130000
DTSTAMP:20260623T060519
CREATED:20260617T035954Z
LAST-MODIFIED:20260617T040112Z
UID:57186-1785839400-1785848400@prinz.org.nz
SUMMARY:Making Data Work for You: Critical Thinking for Communicators
DESCRIPTION:Tuesday 4th August 2026 @ 10:30am – 1:00pm (1 x morning session)\nOverview\nIn a world where everyone’s clamouring for “data-driven” insights\, this course goes beyond the numbers. It’s about learning to think critically\, interpret evidence wisely\, and make sound\, ethical decisions in your PR practice. \nYou’ll explore how to balance data with judgement\, recognise cognitive bias (in yourself and others)\, and turn information from multiple sources into meaningful\, defensible insights. We’ll cover practical tools for interpreting results\, testing assumptions\, and reporting outcomes (without losing sight of people\, context\, or purpose). \nWe’ll demystify core data concepts like reliability\, validity\, statistical significance\, correlation vs. causation\, and bias – all within a PR context. You’ll explore tools\, tips\, and a variety of approaches to ‘measure what matters’. By the end\, you’ll not only be more confident in working with data: you’ll be a more critical\, credible\, and trusted communicator. \nBy the end of the session\, participants will be able to: \n\nIdentify the right data sources and types for different PR goals.\nUnderstand and apply basic principles of data reliability\, validity\, and significance.\nRecognise bias and misinterpretation\, and know how to avoid them.\nDistinguish between correlation and causation when analysing PR outcomes.\nConfidently report results with integrity and credibility\, aligned to the Barcelona Principles.\nBuild a balanced\, meaningful measurement approach using both qualitative and quantitative data.\n\nThis course is ideal for: \n\nPR and communications professionals who want to strengthen their analytical and decision-making skills.\nAnyone who’s ever said\, “I’m not a numbers person”\, but wants to understand how data can sharpen their thinking. \nExperienced professionals who want a practical refresher on data literacy\, bias awareness\, and critical interpretation aligned with the Barcelona Principles.\nTeams seeking to embed a culture of reflection\, rigour\, and ethical measurement.\n\nZoom links will go out closer to the date.  \nMeet the facilitator\nJulia Kennedy is a strategist and facilitator with a background in public health and organisational development. She often says she’s “not a data person”\, yet she’s spent years interpreting complex data and using it to drive critical\, effective decision-making across health and community sectors in Australia and New Zealand. \nThrough her consultancy\, The Thread\, Julia helps purpose-driven organisations make sense of complexity\, clarify strategy\, and turn insight into action. She brings warmth\, humour\, and clarity to topics that can feel intimidating – like measurement and evaluation – making them engaging and accessible.
URL:https://prinz.org.nz/event/making-data-work-for-you-critical-thinking-for-communicators-3/
LOCATION:Online
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260812T090000
DTEND;TZID=Pacific/Auckland:20260819T120000
DTSTAMP:20260623T060519
CREATED:20260617T052105Z
LAST-MODIFIED:20260617T052105Z
UID:57275-1786525200-1787140800@prinz.org.nz
SUMMARY:The Inside Scoop: Strategic Internal Comms for Your Organisation
DESCRIPTION:12th & 19th August 2026 @ 9:00am – 12:00pm (2 morning sessions + 2x 1:1 sessions)\nOverview\nDone well\, internal comms is one of the most strategic levers an organisation has. It connects people to purpose\, shapes culture\, and helps employees connect to each other and understand how their work fits into the wider business. \nBut too often it’s treated as a postal service – the person (or team\, if you’re lucky) people call when they realise “we need to wrap some comms around that”! \nThis course is designed for practitioners at any level who want to move beyond distribution and into a more strategic\, people-centred practice. Across two practical workshops and 1:1 sessions you’ll learn to leverage (and tame!) all the channels available to you\, understand your audiences\, and design communication that supports alignment and connection. \nWe’ll cover: \n\nStrategic capability – positioning internal comms as a strategic advisory function by linking communication work directly to organisational and people goals\nUnderstanding people and audiences – analysing different employee groups and tailoring communication to their needs and context\nChannels and noise – auditing and organising your channels to reduce noise and create a cleaner\, more predictable communication system\nLeadership and influence – working effectively with key leaders and teams (hello HR and IT!)\nMeasurement and value – demonstrating the value of internal comms by reporting insights that help leaders make better decisions\n\nThe essence of strategy is making the best moves with limited resources so this course is also designed to ensure you walk away feeling encouraged rather than deflated – you don’t need a massive budget or a small army to get things done! (Ironically\, having both of those can sometimes make you less strategic because you have fewer constraints.) \nTo personalise this unique learning opportunity\, your investment includes: \n\n Pre-course 1:1 (45 minutes)\nA conversation to understand your context (organisation\, challenges\, stakeholders) and goals for the course\, ensuring a learning experience that is tailored rather than ‘one size fits all’.\n Two live online workshops (3 hours each)\nPractical\, interactive\, and scenario-based sessions covering strategy\, channels\, audiences\, leadership\, storytelling\, and measurement.\n Post-course 1:1 (60 minutes)\nA coaching and mentoring session to help you apply your learning\, troubleshoot challenges\, and support real-world application.\nAn Emotional Culture Deck\n\nPlease note that ticket sales close on Friday 31st July 2026 at 5pm to allow time for the pre-course 1:1. \nYour facilitator is..\nKathryn Ruge\, APR\nKathryn is an experienced communications leader and strategist specialising in internal communication\, organisational change\, and the human dynamics that shape how people engage with information – and each other! – at work. She has led internal communications functions in both the private and public sectors and has supported organisations as a consultant and contractor through complex\, organisation-wide change. \nWith more than 25 years’ experience across frontline\, senior leadership\, and governance roles\, Kathryn brings a practical\, people-centred approach to communication that strengthens trust\, reduces friction\, and helps teams navigate uncertainty. She has developed internal communication strategies for large\, multi-site organisations\, advised executives through high-stakes transitions\, and coached leaders to communicate with confidence. \nKathryn is a Chartered Member of the Institute of Directors and the founder of Engaging People\, a consultancy focused on helping leaders communicate well\, understand culture\, and manage change. A life-long learner\, she has an extensive collection of industry-related qualifications and certifications and is currently completing a Masters in Neuroscience and Psychology through King’s College London alongside becoming an Associate Certified Coach with ICF (International Coaching Federation).
URL:https://prinz.org.nz/event/the-inside-scoop-strategic-internal-comms-for-your-organisation-2/
LOCATION:Online
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260818T090000
DTEND;TZID=Pacific/Auckland:20260825T120000
DTSTAMP:20260623T060519
CREATED:20260622T040513Z
LAST-MODIFIED:20260622T040513Z
UID:57329-1787043600-1787659200@prinz.org.nz
SUMMARY:AI Playbook for Behaviour Change
DESCRIPTION:Wednesday 18th & 25th August 2026 @ 9:00am – 12:00pm (2x morning sessions)\nOverview\nAI can become your PhD-level consultant for behaviour change—but only if you train with carefully crafted prompts. \nWhether you’re seeking reliable and robust research\, crafting campaigns for behaviour change\, or designing experiments to evaluate what works\, this course shows you how to prompt AI like a behavioural designer and tackle your most pressing behaviour change challenges alongside you. \nIn this practical course\, you’ll train your favourite LLMs like ChatGPT\, Claude\, Gemini\, or Microsoft Copilot to act like a PhD-level behavioural designer. You’ll prompt AI to help you research\, design\, and test evidence-based strategies for behaviour change. \n📖 You’ll also receive the exclusive AI for Behaviour Change Playbook\, a hands-on guide packed with AI prompts to support your application beyond the course. \n\nWhat You’ll Learn\n✅ Level 1\n● Develop strong prompts to get credible\, behavioural insights from AI\n● Understand core behavioural science frameworks and how they apply to changing behaviours\n● Use AI to create a rapid experiment to change your own behaviour\n✅ Level 2\n● Frame “good” questions using the EAST framework and How Might We statements\n● Apply behavioural frameworks to generate evidence-based ideas\n● Use a structured process for co-creating behavioural design solutions with AI\n✅ Level 3\n● Design rapid experiments to test and validate behavioural strategies\n● Use AI to iterate on ideas based on the Six Thinking Hats\n● Apply reflective thinking for ideas\, challenge assumptions\, and iterate quickly \nWhat’s Included: \n\n1-year access to the AI Playbook for Behaviour Change\nSession recordings (if you can’t join a session live)\nAI x Behavioural Design Certificate (if you complete the project work)\n\nWho It’s For: \n\nPR\, marketing & communications professionals looking to adopt AI to create behaviourally-informed solutions\nConsultants and business leaders seeking to use AI to scale their business and spend more time doing meaningful work.\nNo behavioural science background needed — if you’ve used a tool like ChatGPT\, Claude\, Gemini\, or Copilot and you’re curious to learn\, you’re ready to join.\n\nTestamonials: \n“Thoughtfully made and practical course\, with insightful facilitators and cohort-mates. Can\ndefinitely apply learnings in my work and day-to-day life. Highly recommend!” \n“Mind-expanding! As a total novice to the world of AI\, this course opened my eyes to the\npossibilities (and associated risks and mitigations) this technology can deliver for my\nprofessional practice and personal development.” \nYour facilitator is..\nVishal George\, Founder & Chief Behavioural Scientist at Behavioural by Design \nI run a research and training consultancy—expanding the human mind with AI and behavioural science. I’ve trained over 500 people in New Zealand and around the world from CEOs and leadership\, policy\, research\, design and marketing teams. A few examples of what my work involves: (1) Building capability across ASB Bank to become comfortable and confident in applying behavioural science at scale; (2) Conducting experiments with EECA in New Zealand motivating businesses to reduce their carbon footprint and; (3) Equipping a technology start-up with behavioural design frameworks to enhance safety of truck drivers. In my past life\, as Head of Behavioural Science at Ogilvy New Zealand\, I researched behavioural insights for NZ Police\, Energy Efficiency & Conservation Authority\, Auckland Council\, Briscoes\, Rebel Sport\, Public Health England (UK)\, American Express (UK)\, Intercontinental Hotel Group (Europe)\, Westminster Council (UK)\, Adobe (USA) and Starbucks (USA). \nWebsite – www.behaviouralbydesign.com
URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change-3/
LOCATION:Online
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260902T090000
DTEND;TZID=Pacific/Auckland:20260903T120000
DTSTAMP:20260623T060519
CREATED:20260622T045558Z
LAST-MODIFIED:20260622T045558Z
UID:57349-1788339600-1788436800@prinz.org.nz
SUMMARY:Effective PR Research\, Measurement and Evaluation
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am – 12:00pm (2x Morning sessions)\nOverview\nHow do you know whether your communication is making a difference?  \nIn an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. \nEffective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. \nThis practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. \nYou will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. \nThe course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. \nKey content \n\nLatest models and frameworks of research\, planning\, measurement\, and evaluation.\nMethods of gathering useful research insights.\nLinking communication goals to organisational KPIs.\nSetting SMART objectives that link to outputs\, outcomes\, and impact.\nPicking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).\nMonitoring progress and building tailored dashboards.\nInterpreting results to evaluate effectiveness of planning.\nReporting and demonstrating the value of public relations and communication.\nTurning measurement and evaluation data into research insights for future planning.\n\nAlong with understanding the above content\, you will learn through practical workshops including: \n\nIn a group: Analysis of a real-life case study on research\, measurement\, and evaluation.\nIn a group: Simulation of research\, measurement\, and evaluation for a mock communication project.\nIndividual: Application of the concepts to your own organisational work/project/plan.\n\nLearning Outcomes \n\nUnderstand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.\nKnow the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.\nCreate a measurement and evaluation framework that suits your own public relations and communication context.\n\nThis course content aligns with the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \nTo conduct formative and evaluative research to underpin communication strategies and tactics \nZoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \nYour presenter is..\nDr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  \nDr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. \nDeepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. \nShe is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. \nHer research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/effective-pr-research-measurement-and-evaluation/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/06/PR-research-measure-evaluate.jpg
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DTSTART;TZID=Pacific/Auckland:20260908T093000
DTEND;TZID=Pacific/Auckland:20260910T120000
DTSTAMP:20260623T060519
CREATED:20260302T002530Z
LAST-MODIFIED:20260508T050443Z
UID:54974-1788859800-1789041600@prinz.org.nz
SUMMARY:Introduction to Public Relations
DESCRIPTION:8th – 10th September 2026 @ 9:30am-12:00pm\, (3x morning sessions)\n					\nOverview\nIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. \nThe purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. \nThis course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. \nDesigned for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. \nLearning Outcomes\n\nUnderstand the purpose and responsibilities of public relations in organisations and communities\nRecognise the different – and changing – roles public relations and communication practitioners undertake\nUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluation\nIdentify the basics of risk\, issues and crisis communication\nRecognise the importance of ethics\, judgement and stakeholder relationships\n\nAcross three interactive sessions\, you will explore:\n\nWhat public relations is\, what it does and why it matters\nHow public relations works in practice\, including strategy and planning\nThe different roles within the profession and the capabilities required\n\n\nHow to apply artificial intelligence in today’s practice environment\nFundamentals of measurement\, evaluation and demonstrating value\nManaging risk\, issues and crises in a communication context\nEthics\, responsibility and professional judgement in modern practice\n\nGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \nYour presenter is..\nCatherine Arrow LPRINZ FPRINZ FCIPR\nCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. \nAs founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. \nCatherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/introduction-to-public-relations-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Intro-to-PR-Cover-People-Catherine-Arrow-e1772399595717.png
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DTSTART;TZID=Pacific/Auckland:20260923T093000
DTEND;TZID=Pacific/Auckland:20260924T123000
DTSTAMP:20260623T060519
CREATED:20260309T012034Z
LAST-MODIFIED:20260618T215621Z
UID:55082-1790155800-1790253000@prinz.org.nz
SUMMARY:Critical Thinking in the Age of AI
DESCRIPTION:23rd & 24th September 2026 @ 9:30am – 12:30pm (2 x morning sessions)\nOverview\nThis seminar explores why critical thinking is far more difficult than most people assume and why even experienced professionals often fall into hidden cognitive traps that affect judgement\, strategy\, and decision-making. \nDrawing on more than 30 years of social science research and insights industry experience\, Carl will reveal how people are naturally wired to defend their views rather than test them\, how organisational cultures can unintentionally suppress questioning\, and how cognitive biases quietly shape the way we interpret information. \nAt the end of this course participants will leave with: \n\nPractical critical thinking tools to immediately apply to business decisions and strategic planning.\nDecision-making frameworks that promote scientific thinking over defensive reasoning.\nTechniques to identify and counter cognitive biases in themselves and their teams.\nStrategies to nurture organizational skepticism without creating toxic negativity.\nMethods to evaluate AI-generated insights and information sources more critically.\nActionable approaches to create a culture that rewards questioning and intellectual humility.\nSelf-assessment techniques to recognise when you’re not thinking critically\, and\nEasily applicable insights backed by 30+ years of research and insights industry experience.\n\nIdeal for communications\, PR\, and strategy professionals navigating AI-driven insights\, complex narratives\, and high-stakes decision-making\, this course will sharpen the thinking skills that underpin effective leadership and sound strategy. \nMeet the facilitator\nCarl Davidson is an insights professional with a social scientist’s heart. He has built a distinctive career bridging academia\, government policy and commercial settings. In 2006 he founded Research First Ltd and oversaw its growth into one of New Zealand’s most respected insight firms. In 2010 Carl was appointed the Chief Commissioner of the New Zealand Families Commission and tasked with transforming it into a social policy research and evaluation agency. After nearly two decades at Research First\,  global funding shifts and pandemic disruptions prompted a reset. So in 2025 Carl launched The Curiosity Company:https://www.curiositycompany.co.nz/ \nIn 2023 he was honoured as a Fellow of the Research Association of New Zealand (RANZ) and celebrated alongside Research First for winning the RANZ Market Research Effectiveness Supreme Award that year. In 2023 he was also named as Global Insights250 winner\, an award “celebrating the worldwide pioneers\, leaders and innovators in market research\, data-driven marketing and insights”. The Insight250 presents a unique view into academic\, enterprise\, agency\, technology\, media and association data-driven leaders around the globe.
URL:https://prinz.org.nz/event/critical-thinking-in-the-age-of-ai/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/prinz-header-06.jpg
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