PRINZ - Public Relations Institute of New Zealand

The Creative Edge: How to use creativity to power your communications
2025-04-30 17:15 - 19:30 (Pacific/Auckland) | Rutherford House, Victoria University of Wellington, Pipitea Campus, 33 Bunny Street, Wellington, 6011
30th September @ 9:30am - 12pm

Overview
The workplace is dead. Long live the workplace. The tectonic plates of COVID19, automation and artificial intelligence have collided and changed the workplace for good.
Internal communicators have been the ‘first responders’ through this seismic shift, guiding their organisations through the upheaval and navigating the tumultuous change.
This session looks at the emerging approaches, trends and technologies reshaping internal communication and considers future best practice as organisational landscapes reform.
Key content

Latest global research on the new shape of internal communication
Large or small – how culture is the new driver for engagement
Tech tonic – dealing with the stress of change
Leading roles – developing authentic internal communication
Measuring organisational health – getting the inside fit
The new toolkit – technology for human relationships

This course sold out in days previously. Get your tickets now.

GST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.

Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRFounding Chartered Public Relations PractitionerExecutive Director – PR Knowledge Hub Ltd Catherine Arrow is an international public relations consultant and educator and executive director of PR Knowledge Hub Ltd, a professional learning and development centre for leaders, public relations and communication professionals. A pioneer in digital communications since the inception of the web, Catherine helps public and private sector organisations navigate and build relationships in online – and offline – environments. In recent years, she has worked extensively to improve understanding of the transformative impact of artificial intelligence (AI) on public relations and society, providing training and counsel. In 2015 she put artificial intelligence on the agenda for public relations association leaders at the Global Alliance Milan Summit and has continued to develop sector understanding of the topic since then, regularly speaking at conferences and events across the world. A Public Relations Institute of New Zealand Life Member and Fellow, a Fellow of the Chartered Institute of Public Relations, Accredited Fellow of the Public Relations ASEAN Network and a Founding Chartered Public Relations Practitioner (UK), Catherine has served the public relations profession for many years contributing at national and global levels including eight years as a board director and Secretary of the Global Alliance for Public Relations and Communication Management, the world body for the profession. Alongside her consultancy work, she lectures, writes and speaks about public relations and its impact on society. Her career spans the Northern and Southern Hemispheres and, in 2012, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.

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