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DTSTART;TZID=Pacific/Auckland:20260430T073000
DTEND;TZID=Pacific/Auckland:20260430T090000
DTSTAMP:20260408T014351
CREATED:20260330T040931Z
LAST-MODIFIED:20260330T040931Z
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SUMMARY:Breakfast for the brain: Critical thinking
DESCRIPTION:Thursday 30th April 2026 @ 7:30am – 9:00am\nOverview\nIn an environment where communications professionals are expected to interpret complex information\, advise leaders\, and respond credibly to misinformation and emerging technologies\, strong critical thinking skills are essential. This Christchurch PRINZ breakfast session offers a practical introduction to critical thinking\, tailored to the realities our profession faces in today’s fast-moving landscape. \nIn this introductory session\, Carl Davidson will draw from a range of social science perspectives to outline why critical thinking is much harder than you might expect and why most organisations make it much harder still. You’ll learn why we’re all wired to think like lawyers rather than scientists\, and why most of us believe we’re already above average thinkers. You’ll be introduced to a range of tools to unleash your critical thinking\, nurture your scepticism\, and supercharge your decision-making acumen. If you’re interested in improving your thinking and decision-making skills\, or just worried about what all those LLMs are doing to our ability to think straight\, this is the session for you! \nTickets include some light breakfast treats sourced from Grizzly Baked Goods\, please advise of any dietaries when booking. \nThis will be our second local 2026 PRINZ event in Christchurch\, and continues our overarching theme of insights for impact. Keep an eye out for more upcoming events to make the most of this focus and what we have to offer. \nThis event will be held in the Waimakariri Room on the ground floor. Breakfast treats available from 7.30am\, and our session will start at 7.45am. Parking is available near the venue\, please allow enough time to park. Please advise any dietary requirements when booking. \nYour presenter is..\nCarl Davidson is an insights professional with a social scientist’s heart. He has built a distinctive career bridging academia\, government policy and commercial settings. In 2006 he founded Research First Ltd and oversaw its growth into one of New Zealand’s most respected insight firms. In 2010 Carl was appointed the Chief Commissioner of the New Zealand Families Commission and tasked with transforming it into a social policy research and evaluation agency. After nearly two decades at Research First\, global funding shifts and pandemic disruptions prompted a reset. So in 2025 Carl launched The Curiosity Company. \nIn 2023 he was honoured as a Fellow of the Research Association of New Zealand (RANZ) and celebrated alongside Research First for winning the RANZ Market Research Effectiveness Supreme Award that year. In 2023 he was also named as Global Insights250 winner\, an award “celebrating the worldwide pioneers\, leaders and innovators in market research\, data-driven marketing and insights”. The Insight250 presents a unique view into academic\, enterprise\, agency\, technology\, media and association data-driven leaders around the globe.
URL:https://prinz.org.nz/event/breakfast-for-the-brain-critical-thinking/
LOCATION:Environment Canterbury\, 200 Tuam Street\, Christchurch\, 8011
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260505T093000
DTEND;TZID=Pacific/Auckland:20260505T124500
DTSTAMP:20260408T014351
CREATED:20260114T215535Z
LAST-MODIFIED:20260114T215535Z
UID:53843-1777973400-1777985100@prinz.org.nz
SUMMARY:Press Release Writing and Media Pitching: Tips from a former newspaper editor on getting your story into the media
DESCRIPTION:Tuesday 5th May 2026 @ 9:30am – 12:45pm (1 x morning session)\nOverview\nLearn how to get across your message – and to make it stand out from the hundreds of other pitches that editors and journalists see daily. \nLively and enjoyable\, this course is suited for everyone: from those new to the industry to those who’d like a refresher (highly experienced practitioners usually get just as much out of it). \nBy the end of the training\, you’ll know all about: \n\nthe most common mistakes people make when pitching – and how to avoid them\nthe different kinds of stories editors look for\nchoosing the right angle for a release – and how to connect your key message to that\ncrafting an intro for a press release that will grab an editor’s attention\nwhat to put in – and leave out – of a media release\nhow to structure\, write and format a press release\nwriting compelling email subject lines and headlines\nhow – and when – to follow up an email\nwhat images\, contact details and other key information editors need\ncalling editors and journalists.\n\nThe course is highly practical and interactive\, with participants able to ask questions throughout. \nZoom links will go out closer to the date.  \nMeet the facilitator\nDan Kaufman is a former Sydney Morning Herald editor and journalist with over 30 years of experience. \nAfter working on a variety of different magazines in the 90s\, he then joined the SMH\, where he wrote for and edited almost every feature section at one time or another\, from Travel to Health and Science. \nHe also launched Sydney Bar Zine\, which he ran for half a decade\, and taught journalism and media writing at UTS and The University of Sydney. \nHe’s now the director of Media Survival (https://mediasurvival.com/)\, which runs media training\, writing\, sub-editing\, and communications skills courses. He also still writes the occasional column for the SMH.
URL:https://prinz.org.nz/event/press-release-writing-and-media-pitching-tips-from-a-former-newspaper-editor-on-getting-your-story-into-the-media-3/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/12/megaphone.png
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260513T090000
DTEND;TZID=Pacific/Auckland:20260520T120000
DTSTAMP:20260408T014351
CREATED:20260203T000920Z
LAST-MODIFIED:20260324T000923Z
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SUMMARY:The Inside Scoop: Strategic Internal Comms for Your Organisation
DESCRIPTION:13th & 20th May 2026 @ 9:00am – 12:00pm (2 morning sessions + 2x 1:1 sessions)\nOverview\nDone well\, internal comms is one of the most strategic levers an organisation has. It connects people to purpose\, shapes culture\, and helps employees connect to each other and understand how their work fits into the wider business. \nBut too often it’s treated as a postal service – the person (or team\, if you’re lucky) people call when they realise “we need to wrap some comms around that”! \nThis course is designed for practitioners at any level who want to move beyond distribution and into a more strategic\, people-centred practice. Across two practical workshops and 1:1 sessions you’ll learn to leverage (and tame!) all the channels available to you\, understand your audiences\, and design communication that supports alignment and connection. \nWe’ll cover: \n\nStrategic capability – positioning internal comms as a strategic advisory function by linking communication work directly to organisational and people goals\nUnderstanding people and audiences – analysing different employee groups and tailoring communication to their needs and context\nChannels and noise – auditing and organising your channels to reduce noise and create a cleaner\, more predictable communication system\nLeadership and influence – working effectively with key leaders and teams (hello HR and IT!)\nMeasurement and value – demonstrating the value of internal comms by reporting insights that help leaders make better decisions\n\nThe essence of strategy is making the best moves with limited resources so this course is also designed to ensure you walk away feeling encouraged rather than deflated – you don’t need a massive budget or a small army to get things done! (Ironically\, having both of those can sometimes make you less strategic because you have fewer constraints.) \nTo personalise this unique learning opportunity\, your investment includes: \n\n Pre-course 1:1 (45 minutes)\nA conversation to understand your context (organisation\, challenges\, stakeholders) and goals for the course\, ensuring a learning experience that is tailored rather than ‘one size fits all’.\n Two live online workshops (3 hours each)\nPractical\, interactive\, and scenario-based sessions covering strategy\, channels\, audiences\, leadership\, storytelling\, and measurement.\n Post-course 1:1 (60 minutes)\nA coaching and mentoring session to help you apply your learning\, troubleshoot challenges\, and support real-world application.\n\nPlease note that ticket sales close on Tuesday 5th May 2026 at 5pm to allow time for the pre-course 1:1. \nYour facilitator is..\nKathryn Ruge\, APR\nKathryn is an experienced communications leader and strategist specialising in internal communication\, organisational change\, and the human dynamics that shape how people engage with information – and each other! – at work. She has led internal communications functions in both the private and public sectors and has supported organisations as a consultant and contractor through complex\, organisation-wide change. \nWith more than 25 years’ experience across frontline\, senior leadership\, and governance roles\, Kathryn brings a practical\, people-centred approach to communication that strengthens trust\, reduces friction\, and helps teams navigate uncertainty. She has developed internal communication strategies for large\, multi-site organisations\, advised executives through high-stakes transitions\, and coached leaders to communicate with confidence. \nKathryn is a Chartered Member of the Institute of Directors and the founder of Engaging People\, a consultancy focused on helping leaders communicate well\, understand culture\, and manage change. A life-long learner\, she has an extensive collection of industry-related qualifications and certifications and is currently completing a Masters in Neuroscience and Psychology through King’s College London alongside becoming an Associate Certified Coach with ICF (International Coaching Federation).
URL:https://prinz.org.nz/event/the-inside-scoop-strategic-internal-comms-for-your-organisation/
LOCATION:Online
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260514T073000
DTEND;TZID=Pacific/Auckland:20260514T083000
DTSTAMP:20260408T014351
CREATED:20260401T224337Z
LAST-MODIFIED:20260401T224337Z
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SUMMARY:From Overwhelm to Clarity: Navigating High-Pressure Environments
DESCRIPTION:Thursday 14th May 2026 @ 7:30am – 8:30am\nOverview\nIn times of uncertainty and sustained pressure\, it’s easy to become reactive\, overwhelmed\, or stretched beyond your limits. \nIn this workshop\, Coach and IFS practitioner Simone Denny will help you understand how your nervous system responds under pressure\, and why you may find yourself reacting rather than responding. \nYou’ll learn practical tools to regulate your state in real time\, so you can respond with greater clarity and capacity – even in demanding environments. \nYour presenter is..\nSimone Denny is a trauma-informed coach\, Internal Family Systems (IFS) practitioner\, mindfulness facilitator\, and Emotional Culture Deck practitioner specialising in emotional resilience\, nervous system regulation\, and performance under pressure. \nWith a background in psychology and over 12 years working in investment banking\, Simone brings both lived experience of high-pressure environments and deep psychological insight to her work. She supports individuals and teams to understand how they respond under pressure\, navigate complex emotional states\, and develop the capacity to stay clear\, regulated and effective in demanding environments. \nHer work integrates evidence-based approaches with practical\, real-world application\, helping clients move beyond reactivity and overwhelm to more grounded\, intentional ways of working and leading.\nSimone works with both individuals and organisations through coaching\, workshops\, and immersive experiences.
URL:https://prinz.org.nz/event/from-overwhelm-to-clarity-navigating-high-pressure-environments/
LOCATION:Auckland Council\, Auckland House\, 135 Albert Street\, Auckland\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/04/2025-banners-3.jpg
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260519T093000
DTEND;TZID=Pacific/Auckland:20260521T120000
DTSTAMP:20260408T014351
CREATED:20260302T002530Z
LAST-MODIFIED:20260302T002530Z
UID:54974-1779183000-1779364800@prinz.org.nz
SUMMARY:Introduction to Public Relations
DESCRIPTION:19th – 21st May 2026 @ 9:30am-12:00pm\, (3x morning sessions)\nOverview\nIf you are new to public relations\, get ready to enter a profession undergoing a seismic shift. \nThe purpose of public relations remains the same – building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence\, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before. \nThis course provides a practical introduction to modern public relations and leadership communication. It explores what public relations is for\, how it works in practice and the range of roles practitioners are expected to play today\, from strategist and adviser to coordinator and orchestrator of complex activity. It provides practical instruction on skills and capability development from ethical and innovative use of AI\, risk and issues management\, storytelling and stakeholder engagement to developing\, managing and measuring programmes and campaigns. \nDesigned for you if you are new to public relations or communication\, this is a course that offers a clear grounding in both the principles of the profession and the realities of working in it today – and tomorrow. \nLearning Outcomes\n\nUnderstand the purpose and responsibilities of public relations in organisations and communities\nRecognise the different – and changing – roles public relations and communication practitioners undertake\nUnderstand how artificial intelligence and digital systems have changed methods of practice Understand fundamentals of strategy\, planning and evaluation\nIdentify the basics of risk\, issues and crisis communication\nRecognise the importance of ethics\, judgement and stakeholder relationships\n\nAcross three interactive sessions\, you will explore:\n\nWhat public relations is\, what it does and why it matters\nHow public relations works in practice\, including strategy and planning\nThe different roles within the profession and the capabilities required\n\n\nHow to apply artificial intelligence in today’s practice environment\nFundamentals of measurement\, evaluation and demonstrating value\nManaging risk\, issues and crises in a communication context\nEthics\, responsibility and professional judgement in modern practice\n\nGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \nYour presenter is..\nCatherine Arrow LPRINZ FPRINZ FCIPR\nCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. \nAs founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. \nCatherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/introduction-to-public-relations-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/11/Intro-to-PR-Cover-People-Catherine-Arrow-e1772399595717.png
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260609T100000
DTEND;TZID=Pacific/Auckland:20260616T120000
DTSTAMP:20260408T014351
CREATED:20260302T033739Z
LAST-MODIFIED:20260302T033818Z
UID:54988-1780999200-1781611200@prinz.org.nz
SUMMARY:Incorporating Tiriti-based Principles into Public Relations Practice
DESCRIPTION:9th June @ 10:00am – 12:00pm & 16th June 2026 @ 10:00am – 11:00am (3 hours total)\nOverview\nEffective public relations practice requires more than strong messaging in NZ. Many cases call for cultural understanding\, integrity\, and a genuine commitment to Tiriti-based principles. This dynamic\, practice-focused workshop is designed to equip PR professionals with the tools and confidence to work responsibly and respectfully within an Aotearoa context. \nWhether you are completely new to Tiriti-based practices or looking to strengthen your current approach\, this session provides clear\, practical guidance you can apply immediately in your communications work. \nLearning Outcomes \nBy the end of the workshop\, participants will be able to: \n\nExplore Tiriti-based principles and their relevance for PRINZ work.\nIdentify practical ways to embed te reo Māori (Māori language) and tikanga Māori (customs and practices) into day-to-day PR work\nBuild confidence to engage respectfully with Māori perspectives in professional contexts.\n\nWorkshop Structure \nThe session is strongly practice-focused\, with emphasis on practical actions you can apply immediately in your PR and communications work: \n\nWorking Responsibly in an Aotearoa Context\n\nA brief overview of expectations for professional practice\, with regard to Te Tiriti o Waitangi\n\n\nUsing Te Reo Māori and Tikanga Appropriately\nPractical guidance on:\n\n\n\n\nUsing te reo Māori confidently and correctly in written and spoken communications\nUnderstanding basic tikanga and how it influences professional interactions\nReflection and Next Steps\n\nGuided discussion to identify simple\, achievable actions.\n\n\n\n\n\nYour facilitators are:\nJennifer Leahy – Facilitator\nJennifer Leahy is an experienced adult educator and facilitator with a strong national profile in professional learning and development. She has worked across the tertiary education\, corrections\, corporate\, and community sectors. Her facilitation style is practical\, inclusive\, and grounded in real-world experience\, with a strong focus on engaging adult learners and supporting reflective professional practice. \n \nCharmaine Tukua-Pouwhare – Consultant and Co-facilitator\nCharmaine Tukua-Pouwhare\, Te Taumata Tapu o Ngāi Tuāhuriri\, is a senior educator at Ara Institute of Canterbury. She has served as a kaiako\, programme leader\, and currently as the operations coordinator at Te Puna Wānaka\, Ara’s Māori education unit.  Her leadership has been instrumental in enhancing Māori learners’ engagement and success in tertiary education. In addition\, Charmaine has actively contributed to national literacy training and qualification delivery\, ensuring culturally responsive educational practices.
URL:https://prinz.org.nz/event/incorporating-tiriti-based-principles-into-public-relations-practice/
LOCATION:Online
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260618T093000
DTEND;TZID=Pacific/Auckland:20260618T123000
DTSTAMP:20260408T014351
CREATED:20251217T042649Z
LAST-MODIFIED:20260401T030303Z
UID:53707-1781775000-1781785800@prinz.org.nz
SUMMARY:Down the Rabbit Hole: Understanding Government Relations
DESCRIPTION:Thursday 18th June 2026 @ 9:30am – 12:30pm\n					\nOverview\nStep into the world of government relations through the lens of Alice in Wonderland. In this hands-on workshop\, you will understand and demystify how to plan for and engage with government personnel and departments. \nThis workshop blends insight\, strategy and practical roleplay to help you confidently plan for your goals whether it be building awareness\, lobbying or relationship-building. Cas Carter has been on both sides of the coin and is here to build your confidence to step into government spaces with purpose.  \nWhat to expect:\n\nAn Alice in Wonderland -inspired presentation on how government works\nQ+A and Discussion\nExplore a case study\nPlanning workshop\nTaking and Making Opportunities within Government \nRoleplay\n\nMeet your facilitator: Cas Carter\nWhen she was at university\, Cas Carter was asked to study a children’s book as part of her political science degree. That book was Alice in Wonderland.   Little did she know that many years later\, the commentary and wisdom of Lewis Carroll would stand her in good stead for her career\, particularly in the public sector.  \nCas has an extensive background in general management\, corporate communications\, public relations\, and marketing.  She has had a range of senior roles in education\, science\, innovation and tourism in the public and private sector covering all the vagaries of marketing\, communication\, sales\, and fundraising. She has also worked in the Beehive as a private secretary in New Zealand’s parliament and a journalist and newsreader.   \nCas has held a number of board roles including on the Wellington Chamber of Commerce\, Kapiti College Board of Trustees\, Business Central and the Wellington Homeless Women’s Trust.   She has been a regular radio panellist and media columnist.
URL:https://prinz.org.nz/event/down-the-rabbit-hole-understanding-government-relations-2/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/08/alice.jpg
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260623T093000
DTEND;TZID=Pacific/Auckland:20260624T123000
DTSTAMP:20260408T014351
CREATED:20260309T012034Z
LAST-MODIFIED:20260309T012140Z
UID:55082-1782207000-1782304200@prinz.org.nz
SUMMARY:Critical Thinking in the Age of AI
DESCRIPTION:23rd & 24th June 2026 @ 9:30am – 12:30pm (2 x morning sessions)\nOverview\nThis seminar explores why critical thinking is far more difficult than most people assume and why even experienced professionals often fall into hidden cognitive traps that affect judgement\, strategy\, and decision-making. \nDrawing on more than 30 years of social science research and insights industry experience\, Carl will reveal how people are naturally wired to defend their views rather than test them\, how organisational cultures can unintentionally suppress questioning\, and how cognitive biases quietly shape the way we interpret information. \nAt the end of this course participants will leave with: \n\nPractical critical thinking tools to immediately apply to business decisions and strategic planning.\nDecision-making frameworks that promote scientific thinking over defensive reasoning.\nTechniques to identify and counter cognitive biases in themselves and their teams.\nStrategies to nurture organizational skepticism without creating toxic negativity.\nMethods to evaluate AI-generated insights and information sources more critically.\nActionable approaches to create a culture that rewards questioning and intellectual humility.\nSelf-assessment techniques to recognise when you’re not thinking critically\, and\nEasily applicable insights backed by 30+ years of research and insights industry experience.\n\nIdeal for communications\, PR\, and strategy professionals navigating AI-driven insights\, complex narratives\, and high-stakes decision-making\, this course will sharpen the thinking skills that underpin effective leadership and sound strategy. \nMeet the facilitator\nCarl Davidson is an insights professional with a social scientist’s heart. He has built a distinctive career bridging academia\, government policy and commercial settings. In 2006 he founded Research First Ltd and oversaw its growth into one of New Zealand’s most respected insight firms. In 2010 Carl was appointed the Chief Commissioner of the New Zealand Families Commission and tasked with transforming it into a social policy research and evaluation agency. After nearly two decades at Research First\,  global funding shifts and pandemic disruptions prompted a reset. So in 2025 Carl launched The Curiosity Company:https://www.curiositycompany.co.nz/ \nIn 2023 he was honoured as a Fellow of the Research Association of New Zealand (RANZ) and celebrated alongside Research First for winning the RANZ Market Research Effectiveness Supreme Award that year. In 2023 he was also named as Global Insights250 winner\, an award “celebrating the worldwide pioneers\, leaders and innovators in market research\, data-driven marketing and insights”. The Insight250 presents a unique view into academic\, enterprise\, agency\, technology\, media and association data-driven leaders around the globe.
URL:https://prinz.org.nz/event/critical-thinking-in-the-age-of-ai/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/03/critical-thinking-age-of-ai.png
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260625T093000
DTEND;TZID=Pacific/Auckland:20260625T120000
DTSTAMP:20260408T014351
CREATED:20251212T033817Z
LAST-MODIFIED:20260323T234105Z
UID:53684-1782379800-1782388800@prinz.org.nz
SUMMARY:Hands On with AI
DESCRIPTION:Thursday 25th June 2026 @ 9:30am – 12:00pm\nOverview\nIf you’re lost in the maze of AI – you can’t afford to stay lost any longer. Hands on AI is your escape route\, sharing with you the best ways to use AI in daily practice. It is a session designed to equip you with practical\, actionable techniques so you can find your way. \nAI is embedded in our daily activity and we’re now moving in to the realm of agentic AI\, where the technology becomes your active collaborator\, capable of automating tasks\, interpreting complex data and supporting strategic decision-making in ways not possible just a few months ago. \nThis highly practical\, live online session provides the space\, tools and expertise to help you integrate AI meaningfully into your work. You’ll go beyond surface-level engagement with models like ChatGPT\, Claude and DeepSeek and gain hands-on experience with AI-driven tools that enhance communication\, stakeholder engagement and reputation management. \nThis session isn’t about abstract theories or passive learning — it’s a hands-on exploration of how AI is shaping the profession right now. If you want to stay ahead of the shift and understand the real-world applications\, this is where you start. Suitable for practitioners at any stage of their career\, don’t miss this opportunity to improve your skills with practical\, actionable AI techniques. \nYou will cover: \n\nHow to develop an AI-augmented workflow – automate repetitive tasks\, improve efficiency and integrate AI into your strategic processes.\nHow to us AI to analyse complex datasets – identify trends\, emerging risks and sentiment to inform decision-making.\nBuild and refine AI-generated assets – from content creation to visual refinement\, ensuring alignment with ethical and strategic outcomes.\nTrain and manage digital agents – understand AI tools that assist in stakeholder analysis\, consultation and crisis response.\nNavigate the risks and governance of AI – consider the legal\, ethical and reputational challenges to ensure responsible integration.\n\nThis series aligns with the Global Capability Framework with a focus on the following communication and organisational capabilities: \n\nTo facilitate relationships and build trust with internal and external stakeholders and communities\nTo build and enhance organisational reputation\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\nGST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  \nYour presenter is..\nCatherine Arrow LPRINZ FPRINZ FCIPR\nCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. \nAs founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. \nCatherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/hands-on-with-ai-4/
LOCATION:Online
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