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X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand
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X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand
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TZID:Pacific/Auckland
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TZOFFSETFROM:+1300
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DTSTART:20230401T140000
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230831T073000
DTEND;TZID=Pacific/Auckland:20230831T090000
DTSTAMP:20260408T210908
CREATED:20230810T015914Z
LAST-MODIFIED:20230821T000308Z
UID:33780-1693467000-1693472400@prinz.org.nz
SUMMARY:Partnering with Maori to get results - Breakfast Session
DESCRIPTION:Thursday 31st August\nOverview\nWorking closely with Māori is critical for Government – to get outcomes for both Māori and the Crown. Through that\, ensuring Treaty obligations are honoured. But even if you don’t work for the Crown\, understanding the fundamentals of partnering with Māori to lift wellbeing is vital to operating effectively in Aotearoa. \nThis is a fantastic opportunity to learn first-hand from agencies who have experience and understanding in Māori/Crown partnerships. This session will be useful if you’re in the public sector\, but also offers an opportunity for those outside the public service to hear first-hand the steps the Crown is taking to enhance Māori well-being. \nJoin kaimahi from Te Puni Kōkiri and the Ministry of Justice | Te Tāhū o te Ture at this special breakfast event to learn about the fundamentals of engaging with Māori\, through a Crown lens. \nTe Puni Kōkiri \n\nGeoff Short\, Deputy Secretary Policy Partnerships\, will talk us through the approach Te Puni Kōkiri takes to provide well considered advice to Government on outcomes\, the rights and interests and matters of significant importance that relate to Māori wellbeing and development. Geoff has extensive experience working across Government and with Māori communities.\n\nMinistry of Justice | Te Tāhū o te Ture \n\nMatthew Gifford (Ngāi Tamaterangi\, Ngāti Hinemihi\, Tūhoe\, Tongareva)\, Strategic Policy and Communications Consultant\, will facilitate the breakfast event\, adding in insights from his extensive experience working across government in roles focused on Māori engagement. Matt is currently working as Manger in the office of the Deputy Secretary Māori at the Ministry of Justice.\n\nThere will be plenty of time for pātai and kōrero.
URL:https://prinz.org.nz/event/working-with-maori-to-get-results-breakfast-session/
LOCATION:Nau Room\, Ground Floor\, Te Puni Kōkiri House\, 143 Lambton Quay\, Wellington
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/08/Breakfast-session.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230823T090000
DTEND;TZID=Pacific/Auckland:20230823T150000
DTSTAMP:20260408T210908
CREATED:20230607T214909Z
LAST-MODIFIED:20230817T203348Z
UID:32307-1692781200-1692802800@prinz.org.nz
SUMMARY:Digital PR 101
DESCRIPTION:23rd August 2023\nOverview\nThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Add to that the AI revolution and the only thing that is constant is change. \nSo how do you adapt as a Communications Practitioner?\nWhat most Comms/PR practitioners don’t realise is you already hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. AI is set to change the game again in the coming years regarding how audiences get information so it’s imperative you understand the basics of Digital PR before things evolve even further.\nDigital PR can have a huge impact on how you see\, build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics to show real PR outcomes.\nThis Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world.\nThis course covers:\n• What Digital PR is and how to build an effective Digital PR strategy\n• How to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority\n• The digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game\n• How to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them\n• Media techniques that are your ‘secret weapon’ when it comes to growing digital online authority\n• Digital measurement metrics that clearly demonstrate the true value and impact of your work\nThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \nYour presenter is..\nThe course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR.\nWith an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world.\nHaving worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.\nShe is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/digital-pr-101-4/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/iStock-1168910967.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230817T163000
DTEND;TZID=Pacific/Auckland:20230817T180000
DTSTAMP:20260408T210908
CREATED:20230615T202800Z
LAST-MODIFIED:20230815T050223Z
UID:32650-1692289800-1692295200@prinz.org.nz
SUMMARY:Cyber-crime communication - insights from the front lines
DESCRIPTION:Thursday August 17th 4:30pm-6:00pm\nOverview\nCyber threats are a high priority on all board risk radars today. But what actually happens if your organisation is in the firing line? And how can the communication function contribute to best practice cyber risk management? In this session\, Brendon and Campbell will share their insights from being on the front lines of New Zealand cyber threats in recent years. This session is for senior leaders in consultancies who are interested in managing their own business risks\, and/or leaders of communications functions in organisations that need to prepare for cyber risk. \nYour presenters are ..\nBrendon O’Connor\, Chair and Group Managing Director\, SenateSHJ: Brendon provides advice to a range of high-profile clients on organisational strategy and transformation. Prior to joining SenateSHJ\, Brendon was a Director of Consulting at PwC advising clients in central and local government and the corporate sector. His breadth of experience across branding\, marketing and communication\, and finance and economics means he brings a unique skill set to the design and delivery of change. He is also a highly skilled and sought-after facilitator. Brendon has been an advisor for over ten years\, has previously run his own consulting firm and held senior leadership roles including Director of Strategy for New Zealand Rugby and Head of Sponsorship for Vodafone New Zealand. Brendon has an MBA from Cranfield School of Management (UK) and a Bachelor of Commerce from the University of Otago. \nand ..\nCampbell McKenzie\, Director\, Incident Response Solutions: Campbell McKenzie is a forensic technology expert and cyber security consultant. In January 2019\, he founded Incident Response Solutions\, a speciality forensic and cyber security business. Campbell was previously a Director at PwC New Zealand (12 years) where he led the national “forensic technology” practice and the Auckland “cyber security” practice. Prior to PwC\, Campbell was a founding member of the NZ Police Electronic Crime Laboratory (4.5 years). Campbell has worked on a wide range of forensic and cyber matters for both the private and public sectors.
URL:https://prinz.org.nz/event/cyber-crime-communication-insights-from-the-front-lines/
LOCATION:DDB Offices\, Level 4\, 119 Great North Rd\,\, Auckland\, 1021\, New Zealand
ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2023/07/cybersecurity-image.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230817T093000
DTEND;TZID=Pacific/Auckland:20230817T120000
DTSTAMP:20260408T210908
CREATED:20230613T002248Z
LAST-MODIFIED:20230808T040205Z
UID:32505-1692264600-1692273600@prinz.org.nz
SUMMARY:Ethics\, Risk and Reputation in the Age of AI - SOLD OUT
DESCRIPTION:17th August 2023\nOverview\nThe widespread availability of generative AI models such as GPT-4 presents significant ethical\nchallenges for public relations and communication professionals. As reputation guardians\, we\nmust help our organisations navigate uncharted waters – and generative AI has brought with it a\nwhirlwind of change. This session addresses the challenges and looks at how we can steer an\nethical course in turbulent times – and make sure our organisations don’t get lost along the way. \nKey content \nWhat’s the problem? Understanding algorithmic ethics and how to manage AI hallucinations\n• Hit or Mis (information) – how generative AI creates and spreads convincing but false content\n• Who is responsible – you or your new best friend ChatGPT?\n• Risks and issues – attribution and authenticity\n• Balancing privacy and transparency\n• Spot the stereotype – how deep is the bias in your data?\n• What’s mine is yours – new rules of copyright\, new rules in the making – a look at emerging legislation and compliance\n• Mind the gap – ethical behaviours in the new age of human-AI relations \nThis session aligns with the Global Capability Framework\, specifically professional capabilities:\nTo provide valued counsel and be a trusted advisor\nTo offer organisational leadership\nTo work within an ethical framework on behalf of the organisation\, in line with professional and societal expectations\nTo develop self and others including continuing professional learning \n  \nZoom links will go out closer to the date to allow for those last minute sign ups!  \nPease do check your spam box.  \nYour presenter is..\nCatherine Arrow LPRINZ FPRINZ FCIPR\nFounding Chartered Public Relations Practitioner\nExecutive Director – PR Knowledge Hub Ltd \nCatherine Arrow is an international public relations consultant and educator and executive director of PR Knowledge Hub Ltd\, a professional learning and development centre for leaders\, public relations and communication professionals. \nA pioneer in digital communications since the inception of the web\, Catherine helps public and private sector organisations navigate and build relationships in online – and offline – environments. In recent years\, she has worked extensively to improve understanding of the transformative impact of artificial intelligence (AI) on public relations and society\, providing training and counsel. In 2015 she put artificial intelligence on the agenda for public relations association leaders at the Global Alliance Milan Summit and has continued to develop sector understanding of the topic since then\, regularly speaking at conferences and events across the world. \nA Public Relations Institute of New Zealand Life Member and Fellow\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow of the Public Relations ASEAN Network and a Founding Chartered Public Relations Practitioner (UK)\, Catherine has\nserved the public relations profession for many years contributing at national and global levels including eight years as a board director and Secretary of the Global Alliance for Public Relations and Communication Management\, the world body for the profession. \nAlongside her consultancy work\, she lectures\, writes and speaks about public relations and its impact on society. Her career spans the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand\nPresident’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/ethics-risk-and-reputation-in-the-age-of-ai/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/06/ben-sweet-2LowviVHZ-E-unsplash-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230811T170000
DTEND;TZID=Pacific/Auckland:20230811T200000
DTSTAMP:20260408T210908
CREATED:20230628T231057Z
LAST-MODIFIED:20230807T223905Z
UID:32875-1691773200-1691784000@prinz.org.nz
SUMMARY:Unlocking the Power of Maramataka
DESCRIPTION:Friday August 11th\n				\nExploring the Maaori Lunar Calendar and how it can influence your communications and engagement \n \nOverview\nFollowing the last two annual events with Waikato-Tainui\, we are delighted to bring you this very special session focused on the maramataka – the Maaori lunar calendar. \nLed by the Waikato-Tainui Communications team\, and supported by the Waikato PRINZ committee\, this event will give you an insider’s guide to the role that the maramataka has on everyday life and business\, and how this can share your communication and interactions. \nThe event will feature three talented local wāhine: Hana-Rawhiti Maipi-Clarke\,Tangiora Raumati and Rangitamoana Wilson who will each share their experiences and insights. There will be kai and a chance for networking and asking questions. \nNote that the location is at Hopuhopu\, Waikato-Tainui’s offices near Ngaaruawaahia (free parking is available onsite). \nTickets to the previous two annual events sold out – don’t miss this one \nThe speakers are..\nHana-Rawhiti Maipi-Clarke   \nHana-Rāwhiti Maipi-Clarke (Waikato-Tainui\, Ngā Puhi\, Taranaki\, Ngāi Tahu\, Ngāti Porou) is an inspiring rangatahi from Raahui Pookeka (Huntly) who will share her knowledge on maramataka (the Maaori lunar calendar) and how that can shape the way we live\, work and engage with others.  \nIn 2020\, Hana launched her book Maahina\, based around the maramataka. It was created during the Covid-19 lockdown to help rangatahi (young people) better understand the environment and how it can help us physically\, mentally and emotionally.  \nShe is a passionate advocate for rangatahi mental health and education through maramataka\, and has featured in several articles (in Re:News and The Spinoff) about her mahi (work). She is also standing for the Hauraki-Waikato seat for Te Pāti Māori in this year’s general election. \nHana will provide an introduction to the Maaori lunar calendar and how it can influence people’s behaviours and attitudes\, and how it can guide the way we engage and communicate with people. Her maramataka flip chart (valued at $30) will be given as a gift to paid attendees. \n																										 \nTangiroa Raumati  \nTangiora Raumati (Waikato and Te Atiawa) is the 2021 Waikato PRINZ Matariki Scholarship winner\, and is a talented young wahine Maaori who is a leader and role model for other rangatahi. Over the past 12 months\, she has been mentored by Waikato PRINZ members as part of her scholarship\, and will be sharing some highlights of that during this event. \nTangiora is currently a Communications Advisor for Waikato-Tainui. She has been with the team for five years\, providing support and managing campaigns such as Tainui Games\, Waikato-Tainui’s Annual General Meeting and other tribal kaupapa.  \nBorn in the small town of Raahui Pookeka (Huntly) and raised down the road in Ngaaruawaahia\, Tangiora moved to Sydney at seven\, before returning to Hamilton to complete her schooling at Southwell School and Waikato Diocesan School for Girls. Now proud first home owners\, Tangiora and her partner are also the proud parents of a two-year-old son\, Tutahanga. \n Rangitamoana Wilson \nAs Regional Director (Waikato-Waiariki) at Te Puni Kōkiri (Ministry for Māori Development)\, Rangitamoana Wilson is an innovative leader who is passionate about working with iwi and whaanau. She is also on the tribal executive at Waikato-Tainui (representing Te Awamaarahi Marae). Rangita will talk about how she and her team use the maramataka in their mahi. \nThanks to the Waikato-Tainui comms team for making this event happen.
URL:https://prinz.org.nz/event/unlocking-the-power-of-maramataka/
LOCATION:Te Whakakitenga o Waikato Chambers\, Waikato-Tainui offices at Hopuhopu Sports Park\, 451 Old Taupiri Road\,\, Ngaaruawaahia\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/06/shlomo-shalev-L68SOwRShLU-unsplash-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230803T173000
DTEND;TZID=Pacific/Auckland:20230803T193000
DTSTAMP:20260408T210908
CREATED:20230711T035712Z
LAST-MODIFIED:20230711T035806Z
UID:33183-1691083800-1691091000@prinz.org.nz
SUMMARY:The first First Thursday
DESCRIPTION:Thursday 3rd August from 5:30pm\n				\nOverview\nWelcome to PRINZ First Thursdays – a new\, totally informal\, come-as-you-are monthly get together for our broad community of Auckland-based PRs to meet\, chat and put the world to rights over a drink or two.  \nAs per the name\, these will be held on the first Thursday of every month\, kicking off in August at 5.30pm on the 3rd at The Glass Goose on Federal Street. \nOpen to all PRINZ members\, this first get-together is most fittingly being sponsored by Network\, who’ll ensure there are a few nibbles to go with your drinks. If you are intending to pop along\, please drop a line to janvi@nwkcom.co.nz at least a week beforehand so we can ensure we’ve reserved enough room at the inn.
URL:https://prinz.org.nz/event/the-first-first-thursday/
LOCATION:The Glass Goose\, 78 Federal St\,\, Auckland
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/07/First-Thursdays-graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230725T171500
DTEND;TZID=Pacific/Auckland:20230725T190000
DTSTAMP:20260408T210908
CREATED:20230608T022346Z
LAST-MODIFIED:20230720T214149Z
UID:32350-1690305300-1690311600@prinz.org.nz
SUMMARY:PRINZ Election Special at Parliament
DESCRIPTION:25th July 2023\nOverview\nJoin PRINZ and Isentia for a special evening at Parliament\, hosted by National’s Deputy Leader and Finance Spokesperson Nicola Willis\, to look at what we can expect in the upcoming election from a communications perspective.\nHear from those in the know about the campaigns and the challenges and opportunities facing parties as they gear up for Election 2023. From the ethical use of AI in campaign material to combating misinformation and disinformation\, this year promises to throw up new aspects for communications professionals and budding MPs alike.\nFrom 5:15pm join us in the Grand Hall at Parliament for drinks and nibbles and a chance to meet other fellow PR professionals\, followed by a panel session from 6pm to 7pm facilitated by BRG Director\, Chris Wikaira.\nThis is a ticket only event. \n \nPanelists include…\nMC – Chris Wikaira \nChris is a Director of BRG which specialises in government relations\, communications and media. He provides specialist Māori communication and strategy guidance\, media and political advice and analysis. Formerly an award-winning journalist and broadcaster; Chris has extensive networks within Maoridom and in business\, the public service and with politicians. Chris’s tribal affiliations are Ngāti Maniapoto\, Ngāpuhi and Pākehā \nLuke Malpass\, Political Editor at Stuff\nBefore joining Stuff in 2019\, Luke worked at the Australian Financial Review as an editorial writer\, Opinion & Editorial Page Editor and Features Editor and spent time as acting foreign editor. He also worked at The Sydney Morning Herald. Originally from New Zealand\, he has covered New Zealand and Australian elections\, budget lock-ups\, the Christchurch terror attack\, and has written extensively on politics and economics on both sides of the Tasman. He has reported from the Middle East\, China\, India and the United States. Luke heads up the Press Gallery team for Stuff\, based in Parliament.\n \nGeorgina Stylianou \nGeorgina is a Director of the Wellington based consultancy BRG which specialises in government relations\, communications and media. She has a background in journalism\, both print and broadcast\, and has held Press Secretary and Ministerial Adviser roles for senior Cabinet Ministers in both the National Party and NZ First. On the run up this year’s election Georgina is a presenter on the Three Gals One Beehive podcast alongside Brigitte Morten and Holly Bennett \nBrigitte Morten\, Political Commentator\nWith over a decade of experience working in politics across Australia and New Zealand Brigitte is a regular commentator on all thing’s politics for Radio New Zealand\, Newshub and the NBR.\nBrigitte spent three years providing political and media advice to the Embassy of Israel in Australia\, whilst dealing with a number of high-profile events. She was a Senior Advisor in state politics and worked on Australian state and federal election campaigns. Brigitte was a Chief of Staff to an Australian Senator\, before returning home to be the Senior Ministerial Advisor to the Minister of Education in the last National Government.\nWhen not talking politics Brigitte is a Director at the law firm Franks Ogilvie. \nNgaire Crawford\, Insights Director ANZ\, Isentia\nAs Insights Director\, Ngaire is the regional head for research at Isentia and Pulsar across Australia and New Zealand. The research and insights division is responsible for producing bespoke media\, communications\, reputation and audience research to a wide range of clients from large corporates\, government departments to small NGOs. She also leads global product development for PR and Communications across the Access Intelligence global research teams.\nShe has more than 15 years in the field of communications and media research with a particular focus on the role of representation\, and is a passionate advocate for evaluation\, and that the right data can change the world!
URL:https://prinz.org.nz/event/prinz-election-special-at-parliament/
LOCATION:The Grand Hall\, Parliament\, 1 Museum Street\, Wellington\, 6160\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/06/glen-carrie-ApHrNurIYpk-unsplash-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230720T120000
DTEND;TZID=Pacific/Auckland:20230720T133000
DTSTAMP:20260408T210908
CREATED:20230703T020054Z
LAST-MODIFIED:20230710T223150Z
UID:32894-1689854400-1689859800@prinz.org.nz
SUMMARY:AGM 2023
DESCRIPTION:Thursday 20th July 2023\n				\nOverview\nThe PRINZ board invite all members to attend the 2023 Annual General Meeting. \nOnce again\, for member’s ease of access\, this will be an online event. \nThis will be a free of charge ticketed event.  Please ensure you include the attendee details when purchasing your ticket.  AGM Board packs will be forwarded to ticketed members prior to the meeting. \nZoom links are included in your ticket. Please do check your spam box.  \nIf you are unable to join us for the meeting\, and want to make sure your vote counts\, please pass your proxy to another member to vote on your behalf. Proxy forms are available here
URL:https://prinz.org.nz/event/agm-2023/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/06/AGM-PRINZ-image-e1719288150840.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230719T173000
DTEND;TZID=Pacific/Auckland:20230719T193000
DTSTAMP:20260408T210908
CREATED:20230607T012935Z
LAST-MODIFIED:20230712T232056Z
UID:32244-1689787800-1689795000@prinz.org.nz
SUMMARY:BusinessDesk on the future of AI in journalism + meet the team
DESCRIPTION:19th July 2023\nOverview\nThere is a lot of interest in the impact that generative AI will have on all sectors\, including communications\, media and content creation. \nBut anyone who’s played around with ChatGPT knows that the content it produces can feel dry\, synthetic\, and\, well\, a bit like a robot wrote it! Its usage is also raising eyebrows around ethics\, copywrite and accuracy. \nBusinessDesk – the home of some of New Zealand’s best business journalism – is two months into a trail making use of AI to near-instantly publish NZX news\, using ChatGPT to write articles from company announcements as they are released. \nThe idea is that it allows its newsroom to concentrate on what we know they’re great at – discovering\, writing and publishing news others do not have. But is it working? How are companies and markets reacting to the initiative so far\, and what lessons can we take from it at this early stage? \nJoin us for this exclusive Q&A event at NZME’s iHeart Radio lounge. BusinessDesk Publisher and General Manager\, Matt Martel will discuss how the country’s journalists and commentators are making the most of this technology. \nAs a senior communications professional\, you understand the importance of staying on top of market trends and breaking news. But what does this mean for the future of quality-assured editorial? And how should it impact your approach? \nYour presenter is..\nMatt Martel spent 10 years in senior positions at Fairfax Media\, including as an executive editor in the company’s senior leadership team at The Sydney Morning Herald\, The Australian Financial Review and The Age (Melbourne). In 2017\, Matt redesigned Stuff’s suite of newspapers\, taking them from broadsheet to compact. He joined BusinessDesk in 2019 and is based in Auckland
URL:https://prinz.org.nz/event/businessdesk-gm-matt-martel-talks-ai-in-business-journalism-with-qa/
LOCATION:NZME’s iHeart Lounge\, 2 Graham Street\, Auckland CBD\, 2 Graham Street\, Auckland\, 1010\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/06/POSTS-PRINZ-FB-7.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230705T170000
DTEND;TZID=Pacific/Auckland:20230705T190000
DTSTAMP:20260408T210908
CREATED:20230525T012140Z
LAST-MODIFIED:20240729T034150Z
UID:31924-1688576400-1688583600@prinz.org.nz
SUMMARY:Young PR professionals Panel – What am I getting myself into?
DESCRIPTION:5th July 2023\nOverview\nStudying towards a Communications or Marketing degree and keen to hear about where a job in the PR industry could take you? Or\, sitting there thinking to yourself ‘what on earth have I got myself into?’. \nCome along to this interactive panel event where you’ll hear from five young PR professionals about their experience in the communications and marketing sectors. \nThey’ll cover off some tips and tricks that you might find helpful when looking for your first gig once you graduate from Uni\, and share some of their key lessons that have shaped their careers so far. \nNetworking from 5:00pm with light refreshments and nibbles\, Panel to start at 5.30pm \nYour presenters are..\nBrooke Hurndell (Ngāti Kahungunu ki Te Wairoa\, Whakatōhea) is Co-Chair of the PRINZ (PR Institute of New Zealand) Northern Committee\, 2022 finalist of the Sally Logan-Milne Young PR Practitioner of the Year award and a Corporate Relations Partner at Spark where she’s part of the consumer team focused on how Spark’s technology and brand shows up for consumers. \nShe graduated from AUT with a Bachelor of Communications Majoring in Public Relations and Minoring in Journalism and has been working in the PR and communications industry for nearly seven years. \nBrooke ‘cut her teeth’ in agency land before pursuing a career in Sports PR where she’s spent the majority of her career undertaking Communications Manager positions at the ICC Women’s Cricket World Cup and New Zealand Rugby League. \nWith strong foundations in media relations\, stakeholder engagement and risk management and a passion for sport in tow\, Brooke has recently stepped into governance taking up Board Member roles with the 2022 Softball World Cup and North Harbour Softball Association. \n \nSophie Wills \nGM Marketing & Communications\, New Zealand Rugby League \nWith nearly seven years of experience in the PR and communications industry\, plus four years at New Zealand Rugby League (NZRL)\, Sophie is passionate about shaping rugby league’s narrative among fans\, communities and stakeholders. \nAfter graduating with a Bachelor of Communications Majoring in Public Relations from AUT\, Sophie began her career as a Corporate PR consultant before pursuing her love for rugby league and sports communication. In her role as General Manager of Communications and Marketing\, Sophie is responsible for all of NZRL’s external communications and the organisation’s media\, reputation and brand management strategies. \nSophie leads a team of talented marketing and content creators\, and her role has seen her lead multiple international communications campaigns\, most recently the 2022 Rugby League World Cup tour in the UK. \n \nAnaru Tuhi \nCommunications Advisor\, Lotto NZ \nAnaru Tuhi (Tainui\, Te Rarawa\, Te Aupouri) is a Communications Advisor at Lotto NZ focusing on Corporate\, CSR and Māori engagement. \nAnaru has a passion for bringing his culture into the mahi he does and last year took a year off to study te reo Māori full-time. Anaru previously held various roles for nearly seven years at Spark NZ\, most recently as Corporate Relations Partner. \nBesides his roles in PR and comms\, Anaru also sits on the board of Copyright Licensing New Zealand and on the Sustainability Advisory Panel for TAB New Zealand. \n \nMorgan MacFadyen \nSenior Account Manager\, One Plus One Group \nMorgan is an enthusiastic and detail-oriented public relations generalist\, providing communication advice and support across a range of clients and industries. \nWith over five years experience\, Morgan is skilled in reputation management\, internal\, external\, employee and crisis communications\, social media\, project management\, event management\, stakeholder engagement and content development. \nCurrently a Senior Account Manager at One Plus One Communications\, her working portfolio includes roles as a Senior Client Executive at SenateSHJ\, a Communications Advisor at Ports of Auckland\, and a number of PR internships under her belt. \nMorgan holds a Bachelor of Communications Studies majoring in Public Relations and a Bachelor of Business double-majoring in Market Insights (Marketing\, Advertising\, Retail and Sales) and Management\, both from Auckland University of Technology. She is a member of the Public Relations Institute of New Zealand and achieved her Accreditation in Public Relations (APR) in 2022. \n \nGrace MacCormick \nPR Business Manager\, Bastion Amplify \nAlthough no stranger to the disciplines\, Grace is new to PR\, having recently joined Bastion Amplify as PR Business Manager. \nGrace has a strong understanding of the industry’s core competencies; a Bachelor of Communications with a major in Journalism and experience in a local newsroom\, which has honed her nose for news and storytelling skills. \nGrace’s most recent experience at Warner Bros. Discovery exposed her to digital marketing\, which will be valuable for her Bastion Amplify clients who have an active social media presence. It is Grace’s strong news and editorial sense\, writing\, campaign and project management skills\, however\, which have proven most transferable – a daily essential in her new role at Bastion Amplify. \nIt was her love of writing that encouraged Grace to make this career change; the ability of words to influence reputation remains powerful in today’s world.
URL:https://prinz.org.nz/event/young-pr-professionals-panel-what-am-i-getting-myself-into/
LOCATION:The Front Room – Spark Corporate office\, 167 Victoria Street West\, Auckland\, 1010\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/05/marvin-meyer-SYTO3xs06fU-unsplash-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230626T093000
DTEND;TZID=Pacific/Auckland:20230629T120000
DTSTAMP:20260408T210908
CREATED:20230511T033426Z
LAST-MODIFIED:20230531T022419Z
UID:31449-1687771800-1688040000@prinz.org.nz
SUMMARY:Public Relations Strategy & Evaluation
DESCRIPTION:26th – 29th June 2023\nOverview\nWe highly recommend registering to this course if you are considering doing APR this year. APR candidates receive a 40 % discount on this course. \nAre you looking to move closer to your organisation’s leadership team? Then join us for our professional development series on public relations strategy and evaluation. \nIn this online course\, you’ll learn the latest approaches and techniques for developing successful public relations strategies and evaluating their effectiveness. This is a vital skill set for all practitioners and this course will provide you with practical tools and techniques to help you identify outcomes\, connect with key stakeholders\, manage risks and issues and develop comprehensive strategies that support your organisation’s purpose. \nYou will explore the strategic process\, learn how to set measurable objectives\, select the right metrics and use relevant data to evaluate the effectiveness of your programmes. With these insights\, you’ll be able to refine future strategies\, improve your results and inform your crisis planning and response. \nBy participating in this session\, you’ll gain a deeper understanding of the importance of public relations strategy and evaluation and you’ll leave with the practical skills you need to apply this knowledge to your work. Additionally\, you’ll have the opportunity to connect with other professionals\, share insights\, and expand your network. \nDon’t miss this opportunity to take your skills to the next level. Join us for this informative\, practical and engaging session and get ready to confidently craft public relations strategies that deliver results. \nPlease note\, this workshop is across four mornings: \nJune 26 @ 9.30am – 12.00pm \nJune 27 @ 9.30am – 12.00pm \nJune 28 @ 9.30am – 12.00pm \nJune 29 @ 9.30am – 12.00pm \nKey Content \n\nStrategies for uncertain times – rethinking old rules\nWhere are we now? Developing situational intelligence\nCritical relationships – who are you talking to\, engaging with or working alongside?\nIdentifying issues and risk – checking the crisis plan\nThe audit – what can we do with what we’ve got?\nThe good citizen – are we behaving well?\nUnderstanding the digital dimension – developing digital strategies\nHow effective are we now – measuring what’s in place and what matters\nSetting your destination – what are your outcomes?\nNavigation – how will you get there and what resources do you need?\nKnowing when you’ve arrived – measuring and evaluating success\nCreative problem solving\, courageous strategies\, choosing channels\n\nLearning outcomes \n\nUnderstanding the dimensions and scope of public relations strategies\nUnderstanding approaches to research\, measurement and evaluation\nUnderstanding the role of issues and risk in strategic planning\nUnderstanding and knowledge of effective strategy development\nUnderstanding and knowledge of effective stakeholder engagement\nUnderstanding of creative problem solving strategic challenges\nUnderstanding the role of situational intelligence and behavioural analysis\n\nYour presenter is..\nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \nA PRINZ Life member\, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner\, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management\, serving on the board from 2008 – 2015. \nAlongside her own consultancy work\, she lectures\, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/public-relations-strategy-evaluation-3/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/02/Red-line-to-target.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230623T123000
DTEND;TZID=Pacific/Auckland:20230623T140000
DTSTAMP:20260408T210908
CREATED:20230517T030849Z
LAST-MODIFIED:20230613T031754Z
UID:31593-1687523400-1687528800@prinz.org.nz
SUMMARY:How ChatGPT and AI will revolutionise PR (Sold out)
DESCRIPTION:23 June 2023\nOverview\nChatGPT session is back! This time ONLINE as requested. \nThere is a lot of interest in ChatGPT and other artificial intelligence (AI) tools\, and the impact they will have on a variety of sectors\, including communications\, media and content creation. \nJoin us for a symposium with Professor Professor Albert Bifet\, to learn more about how AI will revolutionise all we do. \nFind out how you can use AI tools like ChatGPT to support your work. What other AI tools are on the horizon\, and how do they work? We will also have a discussion about the impact of these AI tools for our profession\, and society. How do we navigate ethical concerns over creativity\, integrity\, plagiarism\, fake news and more? \nThere will be an opportunity in the second half of the session to check out ChatGPT\, have a play\, ask questions\, and discuss the pros and cons for our profession. \nWe’ll cover: \n\nHow has AI evolved over the past decade or two\, and the important role New Zealand has played in this space.\nHow is AI going to revolutionise all we do (just like the Internet did)\nChatGPT: what is it\, how does it work and how can you use it\nWhat other AI tools are there (Bard\, text-to-image AI) and what is coming next\, including AI-generated video (and what are the pros and cons of each)\nThe benefits of AI tools for communications professionals\, and ethical considerations\n\nGet your tickets now\, which are strictly limited! \nYour presenter is..\nProfessor Albert Bifet is the Director of the Te Ipu o te Mahara AI Institute at University of Waikato and Co-chair of the Artificial Intelligence Researchers Association (AIRA). His research focuses on artificial intelligence\, big data science\, and machine learning. \nHe also leads the TAIAO Environmental Data Science project\, and is co-leading the open source projects MOA Massive On-line Analysis\, RIVER\, StreamDM for Spark Streaming and SAMOA Scalable Advanced Massive Online Analysis.
URL:https://prinz.org.nz/event/how-chatgpt-and-ai-will-revolutionise-pr-online/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/02/amanda-dalbjorn-UbJMy92p8wk-unsplash-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230615T123000
DTEND;TZID=Pacific/Auckland:20230615T133000
DTSTAMP:20260408T210908
CREATED:20230518T224930Z
LAST-MODIFIED:20230614T010749Z
UID:31664-1686832200-1686835800@prinz.org.nz
SUMMARY:Plain Language Webinar – more than just words
DESCRIPTION:15th June 2023\nOverview\nPlain language is a skill. It’s about so much more than just choosing the right words. Presenting information clearly\, concisely and in an engaging way is an art form. And one not consigned to a particular industry or type of communication. \nFrom websites to annual reports\, insurance documents to technical reports and a whole host of comms products in between there is a recognised need for all communications to be more accessible\, more digestible\, and quite frankly more interesting to read. \nWith the Plain Language Act 2022 coming into force in April writing clearly and concisely is top of mind for many organisations. Across the public service\, we now have dedicated Plain Language Champions. \nSo\, if you’re one of them and want a bit of a boost and some tips on how to bring others along with you then join us to hear from the latest Plain Language Award winners and plain language champion Lynda Harris for this lunchtime webinar hosted by the Central PRINZ Committee. \nPanelists:\nLynda Harris\, Founder and Chief Executive of Write\nLynda is a communications specialist who believes that plain language makes the world a better place. Supported by her like-minded team\, she’s built a company that aims to put clarity and connection at the heart of every business communication. \nLynda believes that clear communication isn’t just a ‘nice-to-have.’ It’s essential to the smooth and successful operation of any organisation. Poor writing wastes time and money\, but it also risks losing the trust of customers. Under Lynda’s leadership\, Write has become the largest plain language consultancy in the world. \n \nPhil Belcher\, Product Manager\, Life & Disability Insurance for the Medical Assurance Society\nPlain Language Champion\nIt was a pleasant surprise for Phil to take out this award after his teammates nominated him for his significant and influential contribution to their plain language initiative. Taking a digital design concept to a traditionally print focused medium he helped turn several lengthy and jargon filled documents into one single one that is easy to navigate\, relatable and readable. \n \nAlice Moloney\, Senior Advisor – Safety and Stability\, Family Violence at the Ministry of Social Development\nPlain Language Website (Public Sector)\nJudges described www.areyouok.org.nz as an excellent example of effective plain language writing and information design. They praised the tone for being reassuring\, caring and helpful\, as well as being clear and non-judgemental. User testing helped to gauge feedback to make improvements and ensure that victim/survivors voices remained at the heart of this kaupapa to make sure the language\, tone and content of the site was right. The team also worked with family violence support providers to make sure information was accessible and relevant for different communities. \n\nKate Thompson\, Head of Communications at thinkstep-anz\nBest Plain Language Annual Report\nBest Plain Language Document — Private Sector\nBest Plain Language Technical Communicator \nKate is Head of Communications at trans-Tasman sustainability firm thinkstep-anz. She leads a team of plain language experts who ‘translate’ the company’s technical sustainability work into plain English executive summaries\, case studies\, and blogs that clients can understand and act on. \nJudges praised the work by thinkstep-anz for their simplicity\, use of plain language\, supportive graphics\, excellent design\, and tone. The conversational style is described as engaging and honest\, bringing a human element to each communication. All of this whilst still coming across as professional subject-matter experts. \nToni Raeleigh\, Product Specialist\, AA Insurance\nPlain Language Champion – Best Organisation \nAA Insurance is proud to champion the use of plain language by simplifying its insurance policies\, so they are easy to read\, understand and act on\, to help earn the trust of their customers. The organisation also says that plain language helps to put the customer at the heart of everything they do. This has been supported by user-testing which shows positive feedback from customers. More importantly\, growing customer numbers year on year demonstrate the business benefits of plain language in inspiring trust and customer loyalty.
URL:https://prinz.org.nz/event/plain-language-webinar-more-than-just-words/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/05/sven-brandsma-C5SUkYZT7nU-unsplash-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230608T173000
DTEND;TZID=Pacific/Auckland:20230608T193000
DTSTAMP:20260408T210908
CREATED:20230312T211357Z
LAST-MODIFIED:20230531T023928Z
UID:30007-1686245400-1686252600@prinz.org.nz
SUMMARY:Winter drinks with PRINZ CEO Susanne Martin
DESCRIPTION:08 June 2023 @ 5:30pm – 7:30pm\nOverview\nWarm up this winter with a tipple with your southern PR colleagues at the Little Fiddle. \nThis is a fantastic opportunity to hear from the new PRINZ CEO Susanne Martin\, who is down from Auckland Head Office. You will have the chance to chat with Susanne and hear about her plans for the future of the organisation. \nIt’s also a great chance to network with like-minded professionals and ward off the winter chill. \nBar snacks will be provided\, guests to purchase their own beverages. \nThis event is proudly hosted by the PRINZ Southern Division Committee. \nSusanne Martin comes to PRINZ with an extensive background in executive roles spanning commercial\, charity\, vocational education and the not-for-profit sectors. \nSusanne says she is excited about the challenges of taking on the chief executive position. \n“PRINZ holds a special role in the public relations and communications management landscape in New Zealand.  I enjoy meeting with members and regional divisions around the country to build on the great work achieved and deliver high-calibre outcomes for the institute and its members.”
URL:https://prinz.org.nz/event/winter-drinks-with-prinz-ceo-susanne-martin/
LOCATION:The Little Fiddle\, 132 Oxford Terrace\, Christchurch\, Christchurch\, 8011\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/03/POSTS-PRINZ-FB-7.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230531T113000
DTEND;TZID=Pacific/Auckland:20230531T133000
DTSTAMP:20260408T210908
CREATED:20230416T224453Z
LAST-MODIFIED:20230425T214358Z
UID:30636-1685532600-1685539800@prinz.org.nz
SUMMARY:2023 General Election: insights and observations from Barry Soper
DESCRIPTION:31 May 2023\n				\nOverview\nBrought to you by the PR Institute of NZ (PRINZ) and the Waikato Branch of the Institute of Directors. \nLunch provided as a ‘grazing platter’ format with all dietary requirements catered for. Cash bar. Free parking on site. \nYour presenter is..\nBarry Soper\, one of New Zealand’s most highly respected journalists and political commentators.  \nOn 31 March\, Barry stepped down from his full-time role in the Parliamentary Press Gallery and was recognised at a gala dinner celebration.  Later in the year\, he will resume a part-time role in the Press Gallery\, set to cover his 12th Prime Minister – meaning his reporting career will have spanned an even dozen PMs. \nBarry came to the gallery as political editor for private radio but during his time he has made frequent appearances on television commentating on politics. He has also fronted Counterpoint for TVNZ\, Right of Reply\, an interview show in the leadup to the last election for Saturn\, and Absolutely Soper\, a light hearted weekly feature which was part of TV2’s late night news. As well as spending time as a radio talkback host. He also served an unprecedented three terms as chairman of the press gallery. \n																										 \nThrough his work he has known and travelled abroad with seven Prime Ministers\, the first of whom was Rob Muldoon. He has also met some of the most celebrated world leaders\, including Nelson Mandela\, Margaret Thatcher\, Jimmy Carter\, most of the Australian Prime Ministers\, among them Paul Keating who once called him a “blow fly”\, and President Bill Clinton. \nBarry covered both the Fijian coups in 1987 and 2000\, and was the first international journalist to secure an interview with rebel leader\, George Speight. He was also the only New Zealand broadcast journalist to stay on in Suva after the shooting started within a week of the coup. \nIn 2001\, Soper was named Individual Radio Journalist of the Year at the radio awards.Currently\, Soper’s main role is that of political editor for Newstalk ZB.
URL:https://prinz.org.nz/event/2023-general-election-insights-and-observations-from-barry-soper/
LOCATION:FMG Stadium\, 128 Seddon Road\, Hamilton\, 3204\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/04/Barry-Soper-August22-2-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230526T190000
DTEND;TZID=Pacific/Auckland:20230526T230000
DTSTAMP:20260408T210908
CREATED:20230405T024408Z
LAST-MODIFIED:20230521T201739Z
UID:30441-1685127600-1685142000@prinz.org.nz
SUMMARY:2023 PRINZ Awards Gala Dinner
DESCRIPTION:26th May 2023\nOverview\nJoin the celebration of the annual PRINZ Awards at Maritime Room! \nThis prestigious event will celebrate the achievements and excellence of our members in the field of public relations and communication. The awards gala dinner will be held on Friday\, 26 May 2023 at the Maritime Room in Auckland. \nThe evening will feature the presentation of the PRINZ Awards 2023 announcing the Gold\, Silver and Bronze winners as well as inducting the new Fellows. \nJoin the PRINZ Awards finalists\, APR graduates\, the PRINZ Board and members of the PRINZ College of Fellows and catch up with your peers\, learn from the best\, and have a fabulous time! \nMC: Mike Puru\nMuch loved media personality\, Mike Puru\, is one of New Zealand’s most recognised and respected radio personalities. He is most well-known for his role as host of The Edge radio station for 20 years. \nMike has worked in radio and television for over two decades having started his career on The Edge radio station in 1995. Mike has also been a guest presenter on Radio Live\, a regular weather presenter for Newshub’s 6pm news show\, hosted the first season of The Bachelor New Zealand and was the host of Three’s The Café. \nMike is currently co-host of The Hits’ afternoon show\, alongside Stacey Morrison. \n \nAccommodation option\nIf you’re looking for an accommodation for the night\, we have a great offer at Millennium Hotels. \nBook here\nDiscount code and room types \nCode: PRNZ23\nValid until: 19.05.2023\nBooking duration: 25-27.05.2023 (subject to availability) \n\n\n\nRoom Type\nRoom Only\n1 pax\nRoom Only\n2 pax\n\n\nSocial Room\n$265.00\n$275.00\n\n\nSocial View Room\n$305.00\n$315.00\n\n\n\nFull Cooked Buffet Breakfast Additional charge$39.00 pp / day \nT&C \nSpecial room only rates for guests attending the gala. \n\nRate is Inclusive of Taxes\n A valid Credit Card is required to confirm your reservation\nCancel by 2pm local hotel time at least TWO days prior to arrival to avoid a one night charge being placed on the method of guarantee\nMy Millennium and other loyalty programmes NOT applicable to this offer\nRate is non-commissionable\n\nGuarantee Policy\nValid credit card required*. A valid Credit Card is required to confirm your reservation\nCancellation Policy\nFree Cancellation* Cancel your reservation by 2pm local hotel time 2 days prior to arrival to avoid 1 night charge. \nThe organiser will have a responsibility for any cancellations or incidental charges that we are unable to process with individual guesses. \nThanks to our PRINZ Awards sponsors:
URL:https://prinz.org.nz/event/2023-prinz-awards-gala-dinner/
LOCATION:The Maritime Room\, Princes Wharf\, Auckland CBD\, Auckland\, 1010\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/04/Gala-Dinner-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230526T100000
DTEND;TZID=Pacific/Auckland:20230526T120000
DTSTAMP:20260408T210908
CREATED:20230420T221206Z
LAST-MODIFIED:20230503T205723Z
UID:30876-1685095200-1685102400@prinz.org.nz
SUMMARY:How ChatGPT and AI will revolutionise PR (sold out)
DESCRIPTION:26th May\, 10:00am-12:00pm\nOverview\nChatGPT session is back! This time in Auckland as you requested. \nThere is a lot of interest in ChatGPT and other artificial intelligence (AI) tools\, and the impact they will have on a variety of sectors\, including communications\, media and content creation. \nJoin us for a symposium with Professor Professor Albert Bifet\, to learn more about how AI will revolutionise all we do. \nFind out how you can use AI tools like ChatGPT to support your work. What other AI tools are on the horizon\, and how do they work? We will also have a discussion about the impact of these AI tools for our profession\, and society. How do we navigate ethical concerns over creativity\, integrity\, plagiarism\, fake news and more? \nThere will be an opportunity in the second half of the session to check out ChatGPT\, have a play\, ask questions\, and discuss the pros and cons for our profession. Bring your laptop or device. \nWe’ll cover: \n\nHow has AI evolved over the past decade or two\, and the important role New Zealand has played in this space.\nHow is AI going to revolutionise all we do (just like the Internet did)\nChatGPT: what is it\, how does it work and how can you use it\nWhat other AI tools are there (Bard\, text-to-image AI) and what is coming next\, including AI-generated video (and what are the pros and cons of each)\nThe benefits of AI tools for communications professionals\, and ethical considerations\n\nGet your tickets now\, which are strictly limited! \nYour presenter is..\nProfessor Albert Bifet is the Director of the Te Ipu o te Mahara AI Institute at University of Waikato and Co-chair of the Artificial Intelligence Researchers Association (AIRA). His research focuses on artificial intelligence\, big data science\, and machine learning. \nHe also leads the TAIAO Environmental Data Science project\, and is co-leading the open source projects MOA Massive On-line Analysis\, RIVER\, StreamDM for Spark Streaming and SAMOA Scalable Advanced Massive Online Analysis.
URL:https://prinz.org.nz/event/how-chatgpt-and-ai-will-revolutionise-pr/
LOCATION:Social Lounge M Social\, 196/200 Quay Street\, Auckland\, 1010\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/02/amanda-dalbjorn-UbJMy92p8wk-unsplash-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230526T080000
DTEND;TZID=Pacific/Auckland:20230526T093000
DTSTAMP:20260408T210908
CREATED:20230412T030219Z
LAST-MODIFIED:20230521T230525Z
UID:30509-1685088000-1685093400@prinz.org.nz
SUMMARY:Members Breakfast with Kirsten Patterson
DESCRIPTION:26th May 2023\nOverview\nJoin us for a PRINZ Members breakfast seminar at the Beast and Butterflies within the M Social Auckland Hotel. \nConnect with your peers and enjoy a delicious breakfast. You will also learn from our guest speaker\, Kirsten Patterson\, who will talk about the “Five issues facing the boardroom in 2023”. \nPRINZ has secured preferential accommodation for those coming from out of town at M Social and you can book accommodation here. \nBooking code: PRNZ23\nValid code until: 19/05/2023\nBooking duration: 25-27/05/2023 (subject to availability) \nYour presenter is..\nKirsten Patterson CMInstD\, Chief Executive of the Institute of Directors
URL:https://prinz.org.nz/event/members-breakfast/
LOCATION:M Social Auckland\, 196 - 200 Quay Street\, Auckland CBD\, Auckland\, 1010\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/04/KP-v2__FocusFillWzU3Niw1NzYsZmFsc2UsMF0.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230525T183000
DTEND;TZID=Pacific/Auckland:20230525T183000
DTSTAMP:20260408T210908
CREATED:20230413T214210Z
LAST-MODIFIED:20230417T031720Z
UID:30503-1685039400-1685039400@prinz.org.nz
SUMMARY:Fellows & Life Members Dinner
DESCRIPTION:25th May 2023\nOverview\nThis Fellows & Life Members exclusive dinner event is the only annual opportunity that Fellows and Life Members have to get together and catch up on new and events. \nWe have an exciting after-dinner guest speaker\, Ben Thomas\, who will discuss “The Year in Political Communications” at this Chatham House rules event. \nCome join us at the beautiful Beast and Butterflies restaurant at M Social and have a great time with your peers! \nPRINZ has secured preferential accommodation for those coming from out of town at M Social and you can book accommodation here. \nBooking code: PRNZ23\nValid code until: 19/05/2023\nBooking duration: 25-27/05/2023 (subject to availability) \nYour after dinner speaker is..\nBen Thomas\, a director of Capital Government Relations and Communications. He worked as press secretary to Attorney-General Hon. Chris Finlayson KC in the first six years of the previous National government before joining Exceltium Corporate and Public Affairs. Ben is a former political editor of the National Business Review\, and he continues to contribute commentary in media\, in particular as a columnist for Stuff and on the Spinoff’s Gone By Lunchtime podcast.
URL:https://prinz.org.nz/event/fellows-life-members-dinner/
LOCATION:M Social Auckland\, 196 - 200 Quay Street\, Auckland CBD\, Auckland\, 1010\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/04/HOTC-Images.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230517T123000
DTEND;TZID=Pacific/Auckland:20230517T133000
DTSTAMP:20260408T210908
CREATED:20230417T042146Z
LAST-MODIFIED:20230420T203252Z
UID:30654-1684326600-1684330200@prinz.org.nz
SUMMARY:May Learning Lunch
DESCRIPTION:17 May 2023\nOverview\nRecent events such as COVID-19 and natural disaster responses have highlighted the importance of understanding customer and stakeholder expectations. Collaborating and continuing to learn from each other is critical to build capability in this area. \nJoin the SenateSHJ team for our May learning lunch where we’ll be exploring how communication professionals from across the sector can work effectively with PR consultancies\, the type of support they can provide\, and the areas where they can add most value. \nNeil Green\, Spiro Anastasiou and Stephanie Westbury from SenateSHJ will join us to share their views and to facilitate a conversation on how to get the best from a consultancy to support your work. \nDon’t miss out on this opportunity to learn from one of Australasia’s leading PR and communication consultancies – spaces are limited\, so register now to reserve your place. \nIf there are any specific areas of interest you’d like covered\, please feel free to email your questions to our membership team ahead of time if you would like your question to remain confidential.
URL:https://prinz.org.nz/event/may-learning-lunch/
LOCATION:SenateSHJ\, Level 3\, 99-105 Customhouse Quay\, Wellington\, 6011\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/04/redd-f-5U_28ojjgms-unsplash-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230515T093000
DTEND;TZID=Pacific/Auckland:20230518T120000
DTSTAMP:20260408T210908
CREATED:20230414T024103Z
LAST-MODIFIED:20230424T004025Z
UID:30595-1684143000-1684411200@prinz.org.nz
SUMMARY:Public Relations Strategy & Evaluation (sold out)
DESCRIPTION:May 15 – May 18 (4 x mornings)\nOverview\nWe highly recommend registering to this course if you are considering doing APR this year. APR candidates receive a 40 % discount on this course. \nAre you looking to move closer to your organisation’s leadership team? Then join us for our professional development series on public relations strategy and evaluation. \nIn this online course\, you’ll learn the latest approaches and techniques for developing successful public relations strategies and evaluating their effectiveness. This is a vital skill set for all practitioners and this course will provide you with practical tools and techniques to help you identify outcomes\, connect with key stakeholders\, manage risks and issues and develop comprehensive strategies that support your organisation’s purpose. \nYou will explore the strategic process\, learn how to set measurable objectives\, select the right metrics and use relevant data to evaluate the effectiveness of your programmes. With these insights\, you’ll be able to refine future strategies\, improve your results and inform your crisis planning and response. \nBy participating in this session\, you’ll gain a deeper understanding of the importance of public relations strategy and evaluation and you’ll leave with the practical skills you need to apply this knowledge to your work. Additionally\, you’ll have the opportunity to connect with other professionals\, share insights\, and expand your network. \nDon’t miss this opportunity to take your skills to the next level. Join us for this informative\, practical and engaging session and get ready to confidently craft public relations strategies that deliver results. \nPlease note\, this workshop is across four mornings: \nMay 15 @ 9.30am – 12.00pm \nMay 16 @ 9.30am – 12.00pm \nMay 17 @ 9.30am – 12.00pm \nMay 18 @ 9.30am – 12.00pm \nKey Content \n\nStrategies for uncertain times – rethinking old rules\nWhere are we now? Developing situational intelligence\nCritical relationships – who are you talking to\, engaging with or working alongside?\nIdentifying issues and risk – checking the crisis plan\nThe audit – what can we do with what we’ve got?\nThe good citizen – are we behaving well?\nUnderstanding the digital dimension – developing digital strategies\nHow effective are we now – measuring what’s in place and what matters\nSetting your destination – what are your outcomes?\nNavigation – how will you get there and what resources do you need?\nKnowing when you’ve arrived – measuring and evaluating success\nCreative problem solving\, courageous strategies\, choosing channels\n\nLearning outcomes \n\nUnderstanding the dimensions and scope of public relations strategies\nUnderstanding approaches to research\, measurement and evaluation\nUnderstanding the role of issues and risk in strategic planning\nUnderstanding and knowledge of effective strategy development\nUnderstanding and knowledge of effective stakeholder engagement\nUnderstanding of creative problem solving strategic challenges\nUnderstanding the role of situational intelligence and behavioural analysis\n\nYour presenter is..\nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \nA PRINZ Life member\, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner\, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management\, serving on the board from 2008 – 2015. \nAlongside her own consultancy work\, she lectures\, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/public-relations-strategy-evaluation-2/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/02/Red-line-to-target.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230503T090000
DTEND;TZID=Pacific/Auckland:20230503T140000
DTSTAMP:20260408T210908
CREATED:20230216T002111Z
LAST-MODIFIED:20230417T230138Z
UID:29220-1683104400-1683122400@prinz.org.nz
SUMMARY:Media and presentation training\, held at TVNZ\, for Comms and PR specialists
DESCRIPTION:May 3 @ 9.00am – 2.00pm @ TVNZ\nOverview\nUnderstand how to best perform in broadcast media – a practical TV/Radio course to help you better appreciate what is required to make your clients media stars. \nThis is a course for PR people who: \n\nAre a spokesperson for their organisation\nInvolved in media training their clients or colleagues\nWant better media coverage and outcomes for their clients\n\nWhat is it really like to be interviewed on the radio\, TV or for print? \nAs PR and Communications professionals you are constantly putting your clients or your key company personnel in front of the media – maybe it is time for you to experience exactly what that feels like? This course will not only give you the skills to better prepare your clients and colleagues with confidence and expertise\, but also give you the skills to front the media for your organisation. \nThis practical and insightful course\, run by award-winning broadcaster Mary Lambie\, is designed to help you better understand what it takes to appear your very best in broadcast media. The skills you learn you can pass on to your clients/ senior management so the next time you want them to appear you know exactly how to prepare them – everything from messaging to delivery to styling. \nCore content:\n\nPractical on-air experience – TV and radio interviews\nGiving your best performance in front of a camera and radio microphone\nAdvice on how to best deliver key messages in broadcast media\nA full appreciation of the pressure associated with being on air\nDealing with difficult questions and difficult journalists\nPreparing your client or management team for on-air – radio or TV\n\nAt the end of the session\, you will receive a link to all your camera and radio work. \nYour presenter is..\nMary Lambie\, Socius Media Ltd\nRead more about Mary here 
URL:https://prinz.org.nz/event/in-the-hot-seat-media-and-presentation-training-for-pr-and-communications-practitioners-5/
LOCATION:TVNZ – Cnr Victoria St West\, 100 Victoria Street West\, Auckland Central\, Auckland\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/02/image00169.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230426T163000
DTEND;TZID=Pacific/Auckland:20230426T183000
DTSTAMP:20260408T210908
CREATED:20230123T205607Z
LAST-MODIFIED:20230412T232544Z
UID:28734-1682526600-1682533800@prinz.org.nz
SUMMARY:Social media influencing 101
DESCRIPTION:26 April 2023\n				\nOverview\nHear from one of New Zealand’s leading public relations experts working in the social media influencer space. You’ll learn how influencer PR has changed in recent years\, how it could work for your brand\, and the pitfalls to avoid. You’ll also hear from influencers first-hand about how to get the best out of an influencer relationship and what you can expect. \nYour presenters are..\nZoe Virtue is head of digital and social at Mango Communications NZ. She started her journey in marketing and PR producing content for the communications channels of Prime Minister John Key\, ministers and National MPs. Her design\, photography and digital experience evolved at New Trade and Enterprise as a design consultant\, and eventually channel consultant where she contributed to their internal\, social media and external digital marketing. She joined the Air New Zealand global brand team as social media specialist\, leading to her eventual move into agencies at Sugar&Partners as digital and social media account manager across Australasia\, OMD in Auckland to lead the McDonald’s account as senior account director in the Fuse Special business unit\, and then Mango Communications. \n																										 \nBailee Wilson Pledger\, 35\, has 15 years of digital and marketing experience in social media management\, journalism and influencing\, and PR. She has travelled around the globe\, working remotely on portfolios and picking up new clients along the way. \nBailee uses the first-hand training and knowledge she has acquired from working on both sides of a filtered lens and is still thriving in those spaces. She is now using new approaches and tactics she has brought home from across a few ditches that are fresh to an ever-growing market and is passionate about “doing it all different”; the road can be uncharted for viewers and she wants her following to instinctively want a second glance. \n																										 \nPascale Baker\, 31\, with over 10 years of experience with everything social\, started her digital career as an influencer when the influencer game was still very fresh on New Zealand soil. As one-half of Serendipity Ave\, she created a path of growth in a now saturated space and implemented some of the practices commonly used in campaigns today. Pascale now works as a content creator\, and social media executive while juggling her work-life balance with two vibrant young boys in tow. She is affectionately known as a creative to creatives and continues to challenge the marketing boundaries set within the influencer space with a fresh take on how we place products online.
URL:https://prinz.org.nz/event/social-media-influencing-101/
LOCATION:Good Neighbour\, 44 Horsham Downs Road\, Rototuna\, Hamilton\, 3210\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/01/maddi-bazzocco-Vbt1zTCsSNA-unsplash-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230417T093000
DTEND;TZID=Pacific/Auckland:20230420T120000
DTSTAMP:20260408T210908
CREATED:20230221T012800Z
LAST-MODIFIED:20230413T030449Z
UID:29340-1681723800-1681992000@prinz.org.nz
SUMMARY:Public Relations Strategy & Evaluation (SOLD OUT)
DESCRIPTION:April 17\, 18\, 19\, 20 @ 9.30am – 12.00pm (4 x mornings)\nOverview\nWe highly recommend registering to this course if you are considering doing APR this year. APR candidates receive a 40 % discount on this course. \nAre you looking to move closer to your organisation’s leadership team? Then join us for our professional development series on public relations strategy and evaluation. \nIn this online course\, you’ll learn the latest approaches and techniques for developing successful public relations strategies and evaluating their effectiveness. This is a vital skill set for all practitioners and this course will provide you with practical tools and techniques to help you identify outcomes\, connect with key stakeholders\, manage risks and issues and develop comprehensive strategies that support your organisation’s purpose. \nYou will explore the strategic process\, learn how to set measurable objectives\, select the right metrics and use relevant data to evaluate the effectiveness of your programmes. With these insights\, you’ll be able to refine future strategies\, improve your results and inform your crisis planning and response. \nBy participating in this session\, you’ll gain a deeper understanding of the importance of public relations strategy and evaluation and you’ll leave with the practical skills you need to apply this knowledge to your work. Additionally\, you’ll have the opportunity to connect with other professionals\, share insights\, and expand your network. \nDon’t miss this opportunity to take your skills to the next level. Join us for this informative\, practical and engaging session and get ready to confidently craft public relations strategies that deliver results. \nPlease note\, this workshop is across four mornings: \nApril 17 @ 9.30am – 12.00pm \nApril 18 @ 9.30am – 12.00pm \nApril 19 @ 9.30am – 12.00pm \nApril 20 @ 9.30am – 12.00pm \nKey Content \n\nStrategies for uncertain times – rethinking old rules\nWhere are we now? Developing situational intelligence\nCritical relationships – who are you talking to\, engaging with or working alongside?\nIdentifying issues and risk – checking the crisis plan\nThe audit – what can we do with what we’ve got?\nThe good citizen – are we behaving well?\nUnderstanding the digital dimension – developing digital strategies\nHow effective are we now – measuring what’s in place and what matters\nSetting your destination – what are your outcomes?\nNavigation – how will you get there and what resources do you need?\nKnowing when you’ve arrived – measuring and evaluating success\nCreative problem solving\, courageous strategies\, choosing channels\n\nLearning outcomes \n\nUnderstanding the dimensions and scope of public relations strategies\nUnderstanding approaches to research\, measurement and evaluation\nUnderstanding the role of issues and risk in strategic planning\nUnderstanding and knowledge of effective strategy development\nUnderstanding and knowledge of effective stakeholder engagement\nUnderstanding of creative problem solving strategic challenges\nUnderstanding the role of situational intelligence and behavioural analysis\n\nYour presenter is..\nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \nA PRINZ Life member\, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner\, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management\, serving on the board from 2008 – 2015. \nAlongside her own consultancy work\, she lectures\, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/public-relations-strategy-evaluation/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/02/Red-line-to-target.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230405T120000
DTEND;TZID=Pacific/Auckland:20230405T130000
DTSTAMP:20260408T210908
CREATED:20230315T022330Z
LAST-MODIFIED:20230315T024023Z
UID:30084-1680696000-1680699600@prinz.org.nz
SUMMARY:Comms in the Ukraine Crisis (MEMBERS ONLY WEBINAR)
DESCRIPTION:April 5 @ 12.00pm – 1.00pm\nOverview\nJoin us for a lunch time webinar session with PRINZ member Phil Johnstone APR as he shares experiences and photos from the month he had in Romania and Ukraine with World Vision International last July. \nPhil took time off from his Auckland-based role at Plant & Food Research to be the interim Comms Lead for the WVI response. \n “It was a real mix of experiences\, including 3am visits to a Kyiv bunker\, visits to summer camps for displaced children\, briefing colleagues for live TV news interviews and creating releases for advocacy policy papers.”  \nBy way of introduction\, here’s a short interview Phil did last year about the specialist training and volunteer work he has done since 2015 to create opportunities to work in development and humanitarian response settings. \nPlease note\, this session is for PRINZ members only. Come and join your PRINZ colleagues! \n*Limited tickets available \n  \nYour presenter is..\nPhil Johnstone\, Strategy and Growth Manager\, International Development Unit\, Plant and Food Research
URL:https://prinz.org.nz/event/comms-in-the-ukraine-crisis/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/03/Food-parcel-volunteers-Ukraine-2-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230404T113000
DTEND;TZID=Pacific/Auckland:20230404T130000
DTSTAMP:20260408T210908
CREATED:20230220T022452Z
LAST-MODIFIED:20230321T003417Z
UID:29276-1680607800-1680613200@prinz.org.nz
SUMMARY:How ChatGPT and AI will revolutionise PR (Members Only)
DESCRIPTION:April 4th @ 11.30am – 1.00pm\n				\nOverview\nThere is a lot of interest in ChatGPT and other artificial intelligence (AI) tools\, and the impact they will have on a variety of sectors\, including communications\, media and content creation. \nJoin us for a learning lunch with Professor Bernhard Pfahringer co-director of Te Ipu o te Mahara AI Institute at the University of Waikato\, to learn more about how AI will revolutionise all we do. \nFind out how you can use AI tools like ChatGPT to support your work. What other AI tools are on the horizon\, and how do they work? We will also have a discussion about the impact of these AI tools for our profession\, and society. How do we navigate ethical concerns over creativity\, integrity\, plagiarism\, fake news and more?  \nThis is a “brown bag” learning lunch so please BYO your own food (or grab something from one of the great cafes in the CBD) and join us at Panama House for an intimate lunch discussion\, led by Bernhard and the PRINZ Waikato committee.  \nDue to the small space\, we are keeping this event for members only. \nThere will be an opportunity in the second half of the session to check out ChatGPT\, have a play\, ask questions\, and discuss the pros and cons for our profession. Bring your laptop or device. \nWe’ll cover: \n\nHow has AI evolved over the past decade or two\, and the important role New Zealand has played in this space.\nHow is AI going to revolutionise all we do (just like the Internet did)\nChatGPT: what is it\, how does it work and how can you use it\nWhat other AI tools are there (Bard\, text-to-image AI) and what is coming next\, including AI-generated video (and what are the pros and cons of each)\nThe benefits of AI tools for communications professionals\, and ethical considerations \n\nGet your tickets now\, which are strictly limited! \nYour presenter..\nProfessor Bernhard Pfahringer is co-director of Te Ipu o te Mahara AI Institute at the University of Waikato and is a professor in the Computer Science department. His research focuses on AI\, deep learning and machine learning.
URL:https://prinz.org.nz/event/how-chatgpt-and-ai-will-revolutionise-pr-members-only/
LOCATION:14 Garden Place\, Hamilton Central\, Hamilton 3204\, 14 Garden Place\, Hamilton Central\, Hamilton 3204\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/02/amanda-dalbjorn-UbJMy92p8wk-unsplash-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230404T090000
DTEND;TZID=Pacific/Auckland:20230404T150000
DTSTAMP:20260408T210908
CREATED:20230118T212258Z
LAST-MODIFIED:20230327T215200Z
UID:28434-1680598800-1680620400@prinz.org.nz
SUMMARY:Digital PR 101
DESCRIPTION:4th April @ 9.00am – 3.00pm\nOverview\nThe world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online\, over and above just traditional media. \nWhat most Comms/PR practitioners don’t realise is you hold the keys to some of the most powerful levers in the online world – you just need to understand how to leverage them more in your every day to show the true value of your work. \nDigital PR does this for you and can have a huge impact on how you build and maintain a brand’s online reputation\, visibility and trust. What’s more\, Digital PR provides practitioners with the ability to create real\, measurable results beyond traditional media column inches\, sentiment and social media vanity metrics and show real PR outcomes. \nThis Digital PR course provides you with an overview of all the practical Digital PR theory\, tools\, and processes you need to succeed and show your worth in today’s fast-paced digital world. \nThis course covers: \n\nWhat Digital PR is and how to build an effective Digital PR strategy\nHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority\nThe digital tools\, data and measurement metrics you need to use to take the ‘guess work’ out of your work and up your PR game\nHow to create Digital PR strategy to ensure your brand/client shows up online when audiences are looking for them\nMedia techniques that are your ‘secret weapon’ when it comes to growing digital online authority\nNew digital measurement metrics that clearly demonstrate the true value and impact of your work.\n\nThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game. \nPlease note\, the zoom link will be sent out closer to the date – please make sure to check your spam/junk mail. \nYour presenter is..\nThe course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals\, all over the world\, on how to plan and execute Digital PR strategies and grow beyond traditional PR. \nWith an extensive background in journalism and Corporate Communications\, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools\, data insights and processes to successfully reach key audiences in today’s complex digital world. \nHaving worked in high profile comms roles in New Zealand\, the UK and Middle East\, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode. \nShe is a highly sought after Digital PR coach and consultant in Australasia\, an accredited trainer for the Global Public Relations Institute (GIPR)\, the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty.
URL:https://prinz.org.nz/event/digital-pr-101-3/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230330T170000
DTEND;TZID=Pacific/Auckland:20230330T193000
DTSTAMP:20260408T210908
CREATED:20230313T030702Z
LAST-MODIFIED:20230313T030702Z
UID:30030-1680195600-1680204600@prinz.org.nz
SUMMARY:PRINZ Central Division Comms Catch-up
DESCRIPTION:30 March @ 5:00pm – 7:30pm\nOverview\nLooking for a chance to relax and catch up with some local Wellington PR and comms colleagues? Come and enjoy an after-work drink with us at the beautiful Avida bar on Featherston Street. \nEveryone is welcome at our PRINZ Central Division Comms Catch-ups\, and you don’t need to be a member to attend. Take the opportunity to attend this casual\, drop-in event which is all about swapping stories\, building a community of practice\, and connecting with friends – old and new. \nThere’ll be a cash bar and plenty of good chat to go around\, so register now to book a seat at the table!
URL:https://prinz.org.nz/event/prinz-central-division-comms-catch-up-2/
LOCATION:Avida\, 132 Featherston Street\, Wellington\, 6011\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/03/Business-Facebook-Cover-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230327T090000
DTEND;TZID=Pacific/Auckland:20230330T120000
DTSTAMP:20260408T210908
CREATED:20230126T005113Z
LAST-MODIFIED:20230322T211015Z
UID:28853-1679907600-1680177600@prinz.org.nz
SUMMARY:Introduction to Public Relations
DESCRIPTION:March 27 @ 9:00am – 12.00pm – March 30 @ 9.00am – 12.00pm (4 morning sessions)\nOverview\nNew to public relations and ready to build your future career?  Then this course is for you. \nSpecially designed for new or recent entrants\, the four online sessions cover the fundamentals\, the expectations\, the tools\, the settings – and\, most important of all – the ethics of practice. We also look to the future to help you stay informed (and able to dazzle your colleagues with insights when you get back to the office). \nPlease note\, this workshop is across four mornings:  \nMarch 27 @ 9.00am – 12.00pm \nMarch 28 @ 9.00am – 12.00pm \nMarch 29 @ 9.00am – 12.00pm \nMarch 30 @ 9.00am – 12.00pm \nYou will cover: \n\nWhat is public relations and what constitutes ethical practice?\nInside or out? External and internal communications – the differences\, expectations and experiences\nSpot the difference – discover the worlds of corporate communication\, digital advocacy\, marketing communication\, change communication\, public sector\, community engagement and more\nCreativity meets complexity – a look at the hard stuff including crisis communication\, reputation management\, risks and issues\nBeginner’s guide to building a PR tech stack\nSmart skills – short\, sharp sessions serving a smorgasbord of basic skills. Covers written\, visual\, digital and oral communication\, planning\, research\, measurement and evaluation and is filled with hands-on moments to allow you to experiment and explore\n\nLearning outcomes: \n\nGreater understanding of the fundamentals of public relations practice\nIntroduction to communication skills and competences\nKnowledge and understanding of ethical public relations practice\n\nThis course is aligned with the Global Capability Framework for public relations and communication\, with a focus on the following communication and organisational capabilities: \n\nTo facilitate relationships and build trust with internal and external stakeholders and communities\nTo build and enhance organisational reputation\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n“This was a fantastic overview of PR and everything it involves. It was great to get such a broad understanding of the field and to gain some insights into how this could look in practice – both in my current role and looking towards my future career.” – PRINZ Member feedback \nZoom links will go out closer to the date to allow for those last minute sign ups! Please do check your spam box.  \nYour presenter is..\nCatherine Arrow\, LPRINZ\, FCIPR\, Founding Chartered Public Relations Practitioner  \nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \nA PRINZ Life member\, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner\, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management\, serving on the board from 2008 – 2015. \nAlongside her own consultancy work\, she lectures\, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/introduction-to-public-relations-2/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/11/headway-5QgIuuBxKwM-unsplash-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230322T073000
DTEND;TZID=Pacific/Auckland:20230322T083000
DTSTAMP:20260408T210908
CREATED:20230123T205308Z
LAST-MODIFIED:20230227T015203Z
UID:28728-1679470200-1679473800@prinz.org.nz
SUMMARY:Waikato networking breakfast
DESCRIPTION:22 March 2023\nOverview\nJoin us for a fun networking breakfast event in the Hamilton CBD at Joe’s Garage. This is an informal and relaxed event\, and everyone is welcome (members\, non-members and PR/media students). \nCatch up with your comms colleagues\, make new friends\, share war stories\, seek advice and support\, hear about who is working where and what job opportunities are coming up. \nWe are a friendly bunch\, so if you’ve never been to a PRINZ event before\, please come along (and bring a friend or colleague!) \nFree event\, but please register to attend\, and buy your own coffee or breakfast. \nCheck out Joe’s delicious menu here.
URL:https://prinz.org.nz/event/waikato-networking-breakfast-2/
LOCATION:Joe’s Garage\, 6 Bryce Street\, Hamilton\, 3204\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/01/nathan-dumlao-r-KfktlyBL0-unsplash-scaled.jpg
END:VEVENT
END:VCALENDAR