BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20210403T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20210925T140000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20220402T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20220924T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220530T093000 DTEND;TZID=Pacific/Auckland:20220602T120000 DTSTAMP:20260408T110520 CREATED:20220509T060708Z LAST-MODIFIED:20220610T013743Z UID:23645-1653903000-1654171200@prinz.org.nz SUMMARY:Public Relations Strategy and Evaluation DESCRIPTION:31 May 2022 – 02 June 2022 @ 9:30 am – 12:00 pm\n\nBACK BY POPULAR DEMAND\nOverview\nEffective public relations and communication strategy supports organisational outcomes\, is feasible\, can be resourced and is essential if we are to successfully navigate the tides of uncertainty. As organisations grow in size\, communication often becomes a mix of tactics\, with channels full of information that hinders rather than helps. Without a clear strategy\, your time and resources are wasted and the value of your work will be missed. This session explores what we need to rethink\, renew and reinvent in order to develop and implement strategies that work in today’s unpredictable world.  Over four online sessions\, you will learn how to develop a clear strategy\, tied to business outcomes that delivers results. You will be encouraged to develop strategies for your organisation with practical components designed to help you formulate effective communication plans. \nKey Content \n\nStrategies for uncertain times – rethinking old rules\nWhere are we now? Developing situational intelligence\nCritical relationships – who are you talking to\, engaging with or working alongside?\nIdentifying issues and risk – checking the crisis plan\nThe audit – what can we do with what we’ve got?\nThe good citizen – are we behaving well?\nUnderstanding the digital dimension\nHow effective are we now – measuring what’s in place and what matters\nSetting your destination – what are your outcomes?\nNavigation – how will you get there and what resources do you need?\nKnowing when you’ve arrived – measuring and evaluating success\nCreative problem solving\, courageous strategies\, choosing channels\n\nLearning outcomes \n\nUnderstanding the role of issues and risk in strategic planning\nUnderstanding the dimensions and scope of public relations strategies\nUnderstanding approaches to communication research\, measurement and evaluation\nUnderstanding and knowledge of effective strategy development\nUnderstanding and knowledge of effective stakeholder engagement\nUnderstanding of creative problem solving strategic challenges\nUnderstanding the role of situational intelligence and behavioural analysis\n\nTHIS COURSE IS DELIVERED ONLINE AND IS BROKEN UP INTO 4 SESSIONS ACROSS 4 DAYS. \nCatherine Arrow\, LPRINZ\, FCIPR\, Founding Chartered Public Relations Practitioner \nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \nA PRINZ Life member\, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner\, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management\, serving on the board from 2008 – 2015. \nAlongside her own consultancy work\, she lectures\, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/04/20200904-Blog-Hero-Product-Strategy.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220526T093000 DTEND;TZID=Pacific/Auckland:20220526T120000 DTSTAMP:20260408T110520 CREATED:20220316T030439Z LAST-MODIFIED:20220525T004153Z UID:21887-1653557400-1653566400@prinz.org.nz SUMMARY:Integrated Marketing Communications Masterclass - Online Via Zoom DESCRIPTION:26th May 2022 9:30 am – 12:00pm\n\nOverview\nIn a decade of fake news\, short attention spans and decreasing budgets\, how on earth do you create marketing PR campaigns that make an impact and deliver results for your organisation or your brand? \nWith the proliferation of channels – owned\, earned and paid – communication professionals now need to understand consumers and the market better than ever before. We also need to understand the communications channels and how they work. \nGenerating consumer insights\, understanding brands and then developing the creative ideas that bring them together in one glorious public relations campaign is the subject of this short course. Not quite the search for the Holy Grail but some insights into how to light the way. \nCore Content \n\nPR’s place in the marketing mix\nUnderstanding the consumer\nDeveloping integrated marcomms plans based on consumer insights\nIdentifying the right communication channels\nCase studies to demonstrate this approach in action\n\nLearning Outcomes \n\nUnderstanding the marketing communications environment\nLearn how to find consumer insights and understand brands\nLearns ways to develop PR plans based on these understanding\n\nPresenter\nClaudia Macdonald\, Mango \nIn 1995 Claudia started a PR agency within DDB Group\, promoting both DDB clients and campaigns. Renamed Mango in 2000\, it has become one of New Zealand’s best known communications agencies offering PR\, experiential /events and social media. \nWith 26 staff\, Mango boasts an array of global and local clients\, including Samsung\, McDonald’s\, Specsavers and Kiwi Property. \nA former journalist\, Claudia’s strengths lie in understanding human behaviour and how to engage them through strategic communications. With more than 30 years’ experience both in NZ and the UK\, Claudia has worked across all communications disciplines and business sectors \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. The ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. URL:https://prinz.org.nz/event/integrated-marketing-communications-masterclass-online-via-zoom/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/03/iStock-1284787995.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220520T183000 DTEND;TZID=Pacific/Auckland:20220520T230000 DTSTAMP:20260408T110520 CREATED:20220406T221718Z LAST-MODIFIED:20220610T002716Z UID:22712-1653071400-1653087600@prinz.org.nz SUMMARY:2022 PRINZ Awards Gala Dinner DESCRIPTION:20 May 2022\n6.00pm – 11.00pm\nWintergarden\, The Civic\n\nRegistrations for the PRINZ Awards Gala have now closed. Please email the office with any queries about your registration for this event. office@prinz.org.nz  \nCome join the PRINZ Awards finalists\, APR graduands\, the PRINZ Board and members of the PRINZ College of Fellows in a night of celebration at the enchanting Wintergarden. \nPRINZ will announce Gold\, Silver and Bronze winners and induct the new Fellows. \nThe evening promises to be a celebratory affair and an occasion to catch up with friends\, colleagues and peers after almost a year of virtual meetings. \nMC: Te Radar\nWith a string of awards\, including the country’s highest accolades for television and comedy\, Te Radar is one of New Zealand’s most recognised entertainers and presenters. He has an extensive career in documentary making\, writing\, stage and screen directing\, as well as being a celebrated comedian and satirist. Some of the remarkable adventures Te Radar has embarked on include diving with sharks\, plunging into the frozen Ross Sea\, interviewing Yassar Arafat under the watchful eye of gun-toting Palestinian soldiers\, and being stung by a scorpion (in a rather awkward place ). His passion for and knowledge of the untold stories of New Zealand history inspired his critically-acclaimed 2017 TVNZ series Te Radar ‘s chequered Past. \n \nCOVID-19 Update \nUnder the ORANGE light level of the Covid Protection Framework\, attendees at in-person courses and events no longer require a vaccine pass or need to scan in. \nWhilst not mandatory\, the use of face masks is encouraged when outside of the defined event space and when moving to other areas of the venue such as shared bathrooms. \nIf you are unwell or have any Covid-19 symptoms\, please do not attend the course or event. \nPlease follow any venue specific guidelines set out as you enter the venue. URL:https://prinz.org.nz/event/2022-prinz-awards-gala-dinner-save-the-date/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/12/A93Q0202_2019072560823539_20190725105107-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220519T183000 DTEND;TZID=Pacific/Auckland:20220519T213000 DTSTAMP:20260408T110520 CREATED:20220426T023012Z LAST-MODIFIED:20220610T002002Z UID:23206-1652985000-1652995800@prinz.org.nz SUMMARY:Fellows and Life Members Dinner DESCRIPTION:19 May 2022 @ 6.30 pm – 9.30 pm\n\nThe annual Fellows and Life Members dinner is always a highlight. \nCome to reconnect and catch up with your senior peers. On the night\, PRINZ will welcome our new Fellows to the College. \nThe dinner will be held at Non Solo Pizza\, an Auckland institution with the best courtyard this side of Palermo. Non Solo showcases the best of the best modern Italian cuisine. \nPlease indicate your dietary requirements at checkout. \nTicket price is GST inclusive. \nPlease be aware of PRINZ payment and cancellation policy. URL:https://prinz.org.nz/event/fellows-and-life-members-dinner/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/04/Non-solo-pizza.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220518T101500 DTEND;TZID=Pacific/Auckland:20220518T120000 DTSTAMP:20260408T110520 CREATED:20220506T053900Z LAST-MODIFIED:20220517T001446Z UID:23585-1652868900-1652875200@prinz.org.nz SUMMARY:Waikato Internal Communications Clinic DESCRIPTION:18 May @ 10:15 am – 12:00 pm\n\nOverview\nCome along to this fast-paced and practical learning event where you’ll get to pose some of your burning internal communications questions to our expert panel. \nThe session will be kicked off by Ron Murray\, senior account director at Wright Communications.  Ron is a regular PRINZ course tutor and recognised expert in the field of internal communications\, having written a guide to the subject in 2018 which went to a second edition last year.  A trained English teacher\, journalist and marketer\, he has more than 30 years’ corporate communications management and consulting experience across a wide range of organisations including Coopers & Lybrand\, the former Midland Regional Health Authority\, South Auckland Health\, GlaxoSmithKline\, Merck Sharp & Dohme\, Siemens NZ Ltd and KiwiRail. \nJoining Ron on the ‘clinic’ panel will be a range of Waikato- based internal communications experts. Panellists include: \n\nJenna Waite-Leonard\, Communications and Digital Experience Manager at Toi Ohomai\nNicole Nooyen\, Head of Communications and Engagement at Hamilton City Council\nGlenn Forster\, General Manager at McCaw Lewis\nMarie Simpson\, Network Engagement and Communication Director at Pinnacle\n\nEach registrant will be sent a survey ahead of the event\, allowing you to pose a specific question to the panel.  Everyone’s question will be answered – either at the event or in writing afterward. \nPresenter\nRon Murray\nA trained journalist and marketer whose writing skills are anchored in a first career as an English teacher\, Ron has compiled a rich dossier of experience across more than 25 years in public relations and corporate communications management. \nIn that time he has developed a strong set of communications capabilities including corporate and marketing communications\, relationship\, sponsorship and publications management\, media and government relations and internal communications.  He has brought his skills and knowledge to both agency and in-house communications roles\, in the private and public sectors for clients in Health\, Pharmaceuticals\, Forestry\, Banking\, Technology\, Transport\, Professional Services\, Energy\, Computing and the Not-for-Profit sector. \nRon’s experience includes communications management roles with KiwiRail\, Siemens (NZ) Ltd\, Merck Sharp & Dohme\, GlaxoSmithKline and Counties Manukau DHB.  His consulting ethos is the importance of clearly understanding his clients’ communications needs\, goals and priorities\, and bringing all the weapons in his armoury to bear on meeting them. \nOutside his working life\, Ron enjoys time with his family\, dabbles in music\, surfs occasionally\, reads voraciously\, and turns some of New Zealand’s most beautiful timbers to unwind. \n \nCOVID-19 Update \nUnder the ORANGE light level of the Covid Protection Framework\, attendees at in-person courses and events no longer require a vaccine pass or need to scan in. \nWhilst not mandatory\, the use of face masks is encouraged when outside of the defined event space and when moving to other areas of the venue such as shared bathrooms. \nIf you are unwell or have any Covid-19 symptoms\, please do not attend the course or event. \nPlease follow any venue specific guidelines set out as you enter the venue. URL:https://prinz.org.nz/event/waikato-internal-communications-clinic-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/05/Untitled-design.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220516T093000 DTEND;TZID=Pacific/Auckland:20220519T120000 DTSTAMP:20260408T110520 CREATED:20220407T061009Z LAST-MODIFIED:20220509T053559Z UID:22742-1652693400-1652961600@prinz.org.nz SUMMARY:Public Relations Strategy and Evaluation DESCRIPTION:16 May 2022 – 19 May 2022 @ 9:30 am – 12:00 pm\n\nOverview\nEffective public relations and communication strategy supports organisational outcomes\, is feasible\, can be resourced and is essential if we are to successfully navigate the tides of uncertainty. As organisations grow in size\, communication often becomes a mix of tactics\, with channels full of information that hinders rather than helps. Without a clear strategy\, your time and resources are wasted and the value of your work will be missed. This session explores what we need to rethink\, renew and reinvent in order to develop and implement strategies that work in today’s unpredictable world.  Over four online sessions\, you will learn how to develop a clear strategy\, tied to business outcomes that delivers results. You will be encouraged to develop strategies for your organisation with practical components designed to help you formulate effective communication plans. \nKey Content \n\nStrategies for uncertain times – rethinking old rules\nWhere are we now? Developing situational intelligence\nCritical relationships – who are you talking to\, engaging with or working alongside?\nIdentifying issues and risk – checking the crisis plan\nThe audit – what can we do with what we’ve got?\nThe good citizen – are we behaving well?\nUnderstanding the digital dimension\nHow effective are we now – measuring what’s in place and what matters\nSetting your destination – what are your outcomes?\nNavigation – how will you get there and what resources do you need?\nKnowing when you’ve arrived – measuring and evaluating success\nCreative problem solving\, courageous strategies\, choosing channels\n\nLearning outcomes \n\nUnderstanding the role of issues and risk in strategic planning\nUnderstanding the dimensions and scope of public relations strategies\nUnderstanding approaches to communication research\, measurement and evaluation\nUnderstanding and knowledge of effective strategy development\nUnderstanding and knowledge of effective stakeholder engagement\nUnderstanding of creative problem solving strategic challenges\nUnderstanding the role of situational intelligence and behavioural analysis\n\n \nCatherine Arrow\, LPRINZ\, FCIPR\, Founding Chartered Public Relations Practitioner \nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \nA PRINZ Life member\, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner\, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management\, serving on the board from 2008 – 2015. \nAlongside her own consultancy work\, she lectures\, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/04/20200904-Blog-Hero-Product-Strategy.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220512T120000 DTEND;TZID=Pacific/Auckland:20220512T130000 DTSTAMP:20260408T110520 CREATED:20220412T000052Z LAST-MODIFIED:20220505T025932Z UID:22886-1652356800-1652360400@prinz.org.nz SUMMARY:Riding the Great Resignation Wave DESCRIPTION:12 May @ 12:00 pm – 1:00 pm\n\nHear from experts as they share insights on how demonstrating a strong employee value proposition (EVP) can help attract and retain talent and the role communications can play to further bolster it. \nThe Panellists are.. \nLynley Lischner General Manager\, Communicators \nClaudia Macdonald Executive Director Mango Communications Aotearoa NZ \nThis event is brought to you by the PRINZ Northern Committee. URL:https://prinz.org.nz/event/riding-the-great-resignation-wave/ ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2022/04/iStock-1350030499.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220503T100000 DTEND;TZID=Pacific/Auckland:20220503T120000 DTSTAMP:20260408T110520 CREATED:20220126T041104Z LAST-MODIFIED:20220502T000549Z UID:20795-1651572000-1651579200@prinz.org.nz SUMMARY:How to be an Influencer within your Organisation - An Online Workshop with Tracey Bridges DESCRIPTION:3rd – 5th May 2022 @ 10:00 am – 12:00 pm\n \n\n \nRegistrations are now closed. Thank you for your interest. If you would like to register your interest for  future sessions please email lauren@prinz.org.nz\nPLEASE NOTE: This course has been moved ONLINE via zoom. It will be held over 3 daily sessions. 3rd-5th of May 2022 10am-12:00pm. Attendance of all 3 sessions is vital if you want to participate.\nThis workshop has a minimum number requirement\, so please book early to ensure the workshop is not canceled.  \nOverview \nCommunications: everyone has an opinion\, and everyone thinks they’re an expert. It’s a problem accountancy and legal teams in organisations rarely encounter\, but for communication professionals it can be a common frustration\, and it means that – more than any other professional service – we need to be brilliant at influencing. \nGreat influencing skills can ensure communications professionals are at the top table\, able to advise on strategy\, and in a position to make a real difference to their organisation’s decision making and therefore its reputation. \nJoin PRINZ Fellow Tracey Bridges for an interactive workshop aimed at helping practitioners gain personal influence – an important skill for communicators who want to progress\, and really make a difference. \nCourse content \nThis will be an interactive workshop\, where participants will be able to put their influencing abilities to the test in a safe environment. In this workshop we will discuss and learn about: \n\nwhy influence matters\, and what difference influence can make\nwhat senior management teams want from their communication teams\nwhat happens without influence (war stories)\nkey attributes of influential people\ntools and techniques for gaining more influence\n\nLearning outcomes \nWorkshop attendees will be: \n\nMore confident in their ability to influence\nAble to critically assess their own personal influencing skills\, and know the areas they need to work on to gain more influence\nAble to implement influencing strategies that are appropriate in their workplace and in their team context\n\nWho should attend?  \nProfessional communicators\, particularly those at junior or intermediate levels\, or those working in challenging organizational context \nPresenter \nTracey Bridges\, FPRINZ \nTracey Bridges is a leading practitioner in the areas of strategic communications\, behaviour change and issues management. A PRINZ Fellow\, she has worked on projects involving public\, private and not for profit organisations. She is an experienced facilitator\, and provides professional development and mentoring for communications teams\, management teams and boards.  \nTracey had a twenty year career in communication consulting\, including as a founding partner of trans-Tasman communications consultancy SenateSHJ. These days\, Tracey is a Director and co-Founder of The Good Registry\, a social enterprise helping people translate their gift spending into donations to good causes. She’s also a professional director\, serving as Chair of the Wellington Regional Economic Development Agency\, and a Trustee for the Wellington Regional Stadium Trust and the Digital Media Trust \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis workshop has a minimum number requirement\, so please book early to ensure the workshop is not canceled. \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy URL:https://prinz.org.nz/event/how-to-be-an-influencer-within-your-organisation-a-workshop-with-tracey-bridges/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/influence-dictionary-closeup-picture-id476483922.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220412T120000 DTEND;TZID=Pacific/Auckland:20220412T130000 DTSTAMP:20260408T110520 CREATED:20220406T021416Z LAST-MODIFIED:20220406T034345Z UID:22623-1649764800-1649768400@prinz.org.nz SUMMARY:PRINZ hui: Transparency in Public Sector communications DESCRIPTION:12 April @ 12:00 pm – 1:00 pm\n\nA recent survey of the Public Relations Institute’s members regarding the openness and responsiveness of public sector communications solicited a high number of considered views from members. \nThis hui will: \n\nexamine the key survey themes\ndecide how the Public Relations Institute will address these themes.\n\nIf you would like to be a part of this hui\, members are invited to register below. Registrations are essential in order to attend. URL:https://prinz.org.nz/event/prinz-hui-transparency-in-public-sector-communications/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/04/PRINZ-21-logo-Long-EnglishTe-Reo-colour-e1649215154193.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220412T093000 DTEND;TZID=Pacific/Auckland:20220412T123000 DTSTAMP:20260408T110520 CREATED:20220131T225320Z LAST-MODIFIED:20220411T050210Z UID:20700-1649755800-1649766600@prinz.org.nz SUMMARY:Financial Communications - A Masterclass with Allan Botica DESCRIPTION:12 April 2022 9:30am – 12:30pm\n\nOverview\nRegistrations are now closed.\nPLEASE NOTE: This course has now moved online\nThis workshop has a minimum number requirement\, so please book early to ensure the workshop is not cancelled\nIf you think financial communication is too boring for words you should skip this one\, and miss out on one of the most influential parts of the professional communications portfolio. \nEvery organisation has a general responsibility to perform financially and to communicate about that to stakeholders so they can understand its strategy and execution and make informed decisions about their future involvement. Listed companies\, government agencies and not-for-profits have particular responsibilities in this regard. Increasingly it falls on communications professionals to provide counsel and services. \nMore than any other public relations discipline\, financial communication earns you a seat at the top table alongside senior legal and financial professionals. Perform the function well – offering good advice and sound execution – and you’ll deliver valuable service as a trusted member of a high-functioning team. This workshop will help you understand the central concepts\, core activities and key competencies in effective financial communications. It won’t turn you into an accountant\, but it will help you explain to the world what your organisation does\, cares about\, operates and performs. \nCore Content \n\nPrinciples of continuous disclosure: timely\, transparent\, accurate\, full\, fair\, consistent\nRegulatory compliance\nEncouraging interest and delivering on expectations\nResponding to stakeholders: principles and limitations\nMaintaining an effective omni-channel presence\n\nLearning Outcomes \n\nHow to work effectively with your Board and senior professional service providers\nHow to create a credible and compelling equity story – strategy\, performance indicators\nHow to manage a complex financial communications calendar\nHow to communicate about corporate governance\nHow to identify and address conflicts of interest and other risks\nBest practice reputation management in a financial environment\n\nWho should attend? \nThis session is aimed at practitioners interested in learning about financial communications and understanding the regulatory framework for communicating about their organization’s financial performance. The program does not require accounting skills: if you can understand your KiwiSaver statement you’ll be able to cope. \nPresenter\nAllan Botica\, Founder of Botica Butler Raudon \nAllan is one of New Zealand’s most experienced and influential strategic communicators. His practice areas include reputation management\, investor relations\, government relations\, corporate affairs\, litigation communications\, crisis communications and change management. \nHe holds a doctorate in English drama from the University of Oxford and has lectured and published on audience engagement and the application of narrative principles to public relations. He is an experienced media trainer and is in demand as a lecturer\, presenter and conference chair. \nHe founded Botica Butler Raudon in 1987\, drawing on his US experience to build a full service public relations consultancy focused on the then-fledgling information technology industry. He specialises in dealing with complex\, challenging and innovative communications matters\, using research insights to assist clients develop and implement strategic approaches to stakeholder engagement. Over the past 30 years\, Allan has been involved in many high-profile communications and public relations campaigns. He has served as Chairman of the New Zealand chapter of the International Association of Business Communicators and frequently assists not-for-profit and social enterprises to address their strategic communication needs URL:https://prinz.org.nz/event/financial-communications-101-why-you-should-care-about-financial-comms/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/piggy-bank-picture-id890849784.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220407T093000 DTEND;TZID=Pacific/Auckland:20220407T160000 DTSTAMP:20260408T110520 CREATED:20210930T001345Z LAST-MODIFIED:20220907T034406Z UID:18577-1649323800-1649347200@prinz.org.nz SUMMARY:Digital PR 101 CHRISTCHURCH DESCRIPTION:07 April 2022 @ 09:30 am – 4:00 pm\n \n\n \nPLEASE NOTE: This course will proceed in accordance with the traffic light system guidelines. Course numbers will be capped to ensure social distancing can be achieved. Vaccine passport and mask use is mandatory. This workshop has a minimum number requirement\, so please book early to ensure the workshop is not cancelled.\nThis course is limited to 20 participants. Small course numbers allow for tailored content and quality interactions between the facilitator and participants.  \nOverview\nAs PR practitioners\, we now need to go beyond Traditional PR and learn how to build a solid Digital PR strategy (beyond just media and organic social) …or risk being left behind. \nOur audiences are online\, savvy and fully in control of who\, what and where they get their information from. \nThis changes the game for PR/Communications practitioners and has huge ramifications for your organisation or clients in 2022 – and old-school PR practices no longer cut it. \nLearn the art and science of Digital PR to future-proof your Communications career \nDigital PR skills are now in real demand – from both employers and your clients. \nGet the inside edge on Digital PR and make 2022 the year you stand out from the sea of traditional PR practitioners. \nOur Digital PR101 course provides you with all the cutting edge Digital PR theories and processes to deliver you with the complete blueprint for your Digital PR success. \nIt has been specially designed to show you how to use new digital tools\, data and online techniques to create a highly effective Digital PR strategy. \nNot only does it take the guesswork out of your work\, it also creates long-term impact that helps you grow your brand/client’s reputation\, visibility and online authority. \nIt also allows you to go deeper – beyond column inches\, sentiment and other vanity metrics (i.e. likes or followers) – to help show the true value and impact of your work. \nThis course covers: \n\nWhat Digital PR is and how to build an effective Digital PR strategy that caters for audiences in both ‘Search’ and ‘Browse’ mode\nHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority\nHow to use new PR\, data analytics and measurement tools to take the ‘guess work’ out of your work and up your PR game\nThe five key components your audiences are looking for in order and how to merge them into your work in order to build trust and authority for your/clients’ brand\nHow to create an optimised\, authentic content strategy that shows up online when your audience is looking for it (note: it’s no longer enough to be a good writer…you now need to gear your content properly for humans and search engine spiders)\nNew media management techniques that are your ‘secret weapon’ when it comes to growing digital online authority.\nNew digital measurement metrics that\, for the first time\, clearly demonstrate the true value and impact of your work.\n\nThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game in 2022. \nPresenter\nCharlene White\, Digital PR course facilitator \nThe course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals on how to expand their PR skills beyond traditional media and PR techniques. \nHaving worked in high profile Corporate Comms roles in New Zealand\, the UK and the Middle East\, Charlene saw the impact the Digital Age was having on the Communications industry a few years ago – but found a lack of clarity and resources available to help PR pros learn and adapt to the new digital world. \nAs a result\, she spent several years studying Digital PR from some of the best in the business. She has since developed a comprehensive yet\, easy-to-follow\, Digital PR process of her own which smashes traditional PR techniques together with new digital tools\, data\, SEO and measurement metrics to capture audiences in both digital ‘Browse’ and ‘Search’ mode. \nHaving seen the success her process was creating for her consulting clients\, she launched DigiPR in 2019 to help PR pros lift their digital game. \nSince then\, she has coached hundreds of corporate teams\, agencies and individuals on how to expand their digital skills and client offerings and to show the true value and impact of their work…beyond column inches and sentiment. \nAs well as being a trainer for PRINZ\, she is also a coach for the Public Relations Institute of Australia (PRIA) and a mentor for Auckland University of Technology’s (AUT) Communications’ faculty. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation\, please check with the office first that the course is taking place. \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. URL:https://prinz.org.nz/event/digital-pr-101-christchurch/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/iStock-1168910967.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220406T093000 DTEND;TZID=Pacific/Auckland:20220406T160000 DTSTAMP:20260408T110520 CREATED:20210930T000619Z LAST-MODIFIED:20220809T060415Z UID:18532-1649237400-1649260800@prinz.org.nz SUMMARY:Digital PR 101 WELLINGTON DESCRIPTION:06 April 2022 @ 09:30 am – 4:00 pm\n\nPLEASE NOTE: This course will proceed in accordance with the traffic light system guidelines. Course numbers will be capped to ensure social distancing can be achieved. Vaccine passport and mask use is mandatory. This workshop has a minimum number requirement\, so please book early to ensure the workshop is not cancelled.\nThis course is limited to 20 participants. Small course numbers allow for tailored content and quality interactions between the facilitator and participants. \nOverview\nAs PR practitioners\, we now need to go beyond Traditional PR and learn how to build a solid Digital PR strategy (beyond just media and organic social) …or risk being left behind. \nOur audiences are online\, savvy and fully in control of who\, what and where they get their information from. \nThis changes the game for PR/Communications practitioners and has huge ramifications for your organisation or clients in 2022 – and old-school PR practices no longer cut it. \nLearn the art and science of Digital PR to future-proof your Communications career \nDigital PR skills are now in real demand – from both employers and your clients. \nGet the inside edge on Digital PR and make 2022 the year you stand out from the sea of traditional PR practitioners. \nOur Digital PR101 course provides you with all the cutting edge Digital PR theories and processes to deliver you with the complete blueprint for your Digital PR success. \nIt has been specially designed to show you how to use new digital tools\, data and online techniques to create a highly effective Digital PR strategy. \nNot only does it take the guesswork out of your work\, it also creates long-term impact that helps you grow your brand/client’s reputation\, visibility and online authority. \nIt also allows you to go deeper – beyond column inches\, sentiment and other vanity metrics (i.e. likes or followers) – to help show the true value and impact of your work. \nThis course covers: \n\nWhat Digital PR is and how to build an effective Digital PR strategy that caters for audiences in both ‘Search’ and ‘Browse’ mode\nHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority\nHow to use new PR\, data analytics and measurement tools to take the ‘guess work’ out of your work and up your PR game\nThe five key components your audiences are looking for in order and how to merge them into your work in order to build trust and authority for your/clients’ brand\nHow to create an optimised\, authentic content strategy that shows up online when your audience is looking for it (note: it’s no longer enough to be a good writer…you now need to gear your content properly for humans and search engine spiders)\nNew media management techniques that are your ‘secret weapon’ when it comes to growing digital online authority.\nNew digital measurement metrics that\, for the first time\, clearly demonstrate the true value and impact of your work.\n\nThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game in 2022. \nIt also includes a one-hour\, one-on-one coaching session with coach/mentor Charlene White from DigiPR after completing the course to help answer any additional questions you may have to get you on the road to adapting your work to the new world of Digital PR \nPresenter\nCharlene White\, Digital PR course facilitator \nThe course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals on how to expand their PR skills beyond traditional media and PR techniques. \nHaving worked in high profile Corporate Comms roles in New Zealand\, the UK and the Middle East\, Charlene saw the impact the Digital Age was having on the Communications industry a few years ago – but found a lack of clarity and resources available to help PR pros learn and adapt to the new digital world. \nAs a result\, she spent several years studying Digital PR from some of the best in the business. She has since developed a comprehensive yet\, easy-to-follow\, Digital PR process of her own which smashes traditional PR techniques together with new digital tools\, data\, SEO and measurement metrics to capture audiences in both digital ‘Browse’ and ‘Search’ mode. \nHaving seen the success her process was creating for her consulting clients\, she launched DigiPR in 2019 to help PR pros lift their digital game. \nSince then\, she has coached hundreds of corporate teams\, agencies and individuals on how to expand their digital skills and client offerings and to show the true value and impact of their work…beyond column inches and sentiment. \nAs well as being a trainer for PRINZ\, she is also a coach for the Public Relations Institute of Australia (PRIA) and a mentor for Auckland University of Technology’s (AUT) Communications’ faculty. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation\, please check with the office first that the course is taking place. \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. URL:https://prinz.org.nz/event/digital-pr-101-wellington/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/iStock-1137594446.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220404T130000 DTEND;TZID=Pacific/Auckland:20220404T140000 DTSTAMP:20260408T110520 CREATED:20220329T005754Z LAST-MODIFIED:20220329T005754Z UID:22253-1649077200-1649080800@prinz.org.nz SUMMARY:Communicating in the age of misinformation DESCRIPTION:4th April 2022 1pm VIA ZOOM\n\nThe Public Relations Institute’s Central Committee and the PRINZ office are proud to present Communicating in the age of misinformation – MC’d by Central PRINZ Committee Chair\, Morwenna Grills.\n\nOverview\nCombatting the spread of misinformation is one of the biggest challenges facing us as professional communicators today. \nThe recent protest at Parliament that ended in violence showed the real and dangerous impact of misinformation. \nAs professional communicators we are compelled to respond to misinformation. Join our panel of experts to discuss key questions on this topic – what is misinformation? How do you get the facts in front of people who don’t want to engage with you? How can we support journalists and the media to keep being a source of truth? \nTo discuss the challenges of dealing with misinformation join Chief Censor David Shanks\, Charlie Sklenar from the Unite Against Covid communications team and Stuff journalist Katie Kenny in this lunchtime session.\, \nYour panellists are…\nDavid Shanks is New Zealand’s Chief Censor and leads Te Mana Whakaatu – Classification Office\, an Independent Crown Entity. He’s responsible for protecting New Zealanders from harm\, especially harm to tamariki and rangatahi that can come from sex\, crime\, cruelty\, horror and violence in media. This balances with upholding New Zealander’s right to freedom of expression and recognising the diverse views of all Kiwis. \nLast year the Classification Office published a survey that found that almost every New Zealander is affected by misinformation. Read it here. \n \nKatie Kenny is Chief Reporter for The Whole Truth: Te Māramatanga and its predecessor\, The Whole Truth: Covid-19 Vaccination. The campaigns aim to provide New Zealanders with clear and accurate information — through videos\, graphics\, and words — about the pandemic and public health generally. \n \nCharlie Sklenar spent her early career in UK Defence. During that time she became the operations manager working on developing new capability in strategic communications. Charlie moved to Aotearoa in 2019 before joining the Unite Against Covid communications and engagement team right at the start of the pandemic. She played a key role in the establishment of the Managed Isolation and Quarantine system. As part of the COVID-19 Group in the Department of the Prime Minister and Cabinet\, Charlie has been focussed on ensuring New Zealanders have access to credible information about COVID-19. URL:https://prinz.org.nz/event/communicating-in-the-age-of-misinformation/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/03/misinformation.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220331T163000 DTEND;TZID=Pacific/Auckland:20220331T200000 DTSTAMP:20260408T110520 CREATED:20220321T003019Z LAST-MODIFIED:20220331T004648Z UID:22096-1648744200-1648756800@prinz.org.nz SUMMARY:PRINZ Central Division Comms Catch-up DESCRIPTION:31 March 4:30pm onwards\n \n\n \n Registrations have closed\, however\, if you’d like to make a late registration please email office@prinz.org.nz  Looking for a chance to relax and catch up with some local Wellington comms colleagues? Come and enjoy an after-work drink with us at the beautiful Avida Bar on Featherston Street. Everyone is welcome at our PRINZ Central Division Comms Catch-ups\, and you don’t need to be a member to attend. Take the opportunity to attend this casual\, drop-in event which is all about swapping stories\, building a community of practice\, and connecting with friends – old and new.  There’ll be a cash bar and plenty of good chat to go around\, so register now to book a seat at the table!  This event will be held in accordance with government guidelines. URL:https://prinz.org.nz/event/prinz-central-division-comms-catch-up/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/04/avida-bar-704107.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220316T093000 DTEND;TZID=Pacific/Auckland:20220316T123000 DTSTAMP:20260408T110520 CREATED:20220204T004707Z LAST-MODIFIED:20220204T005344Z UID:21048-1647423000-1647433800@prinz.org.nz SUMMARY:Developing a Digital PR content strategy. A Masterclass with Charlene White DESCRIPTION:16 March 9:30 pm – 12:30 pm\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled.\nOverview\nThe world of PR\, influencing and story-telling for brands has changed dramatically in just a few short years thanks to digital. Our audiences behaviours are constantly changing. They’re online\, savvy and fully in control of where and who they get their news and information from. Media is now just one channel in the mix. \nAs a PR practitioner\, we need to continually evolve our PR and content strategies to meet the needs of our audiences\, both online and offline\, in order to be found where and when they are searching for us. \nThis Digital PR content strategy workshop will help you understand how PR now fits into the wider online universe and how to design a highly effective content strategy that when executed\, achieves real measurable results. \nThis workshop will cover: \n– Why PR has changed and how to adapt to new audience behaviours with digital \n– How to visualise and plan a Digital PR content strategy\, end-to-end \n– New tools to help you understand what your audience wants and what content to create for them \n– How to gear your content so it turns up in the right places online – not just by accident \n– New measurement metrics to truely prove your content is a success \nIf you’re keen to be a Digital PR trail-blazer in the industry\, then this course is for you! \nPresenter\nCharlene White\, Digital PR course facilitator \nThe course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals on how to expand their PR skills beyond traditional media and PR techniques. \nHaving worked in high profile Corporate Comms roles in New Zealand\, the UK and the Middle East\, Charlene saw the impact the Digital Age was having on the Communications industry a few years ago – but found a lack of clarity and resources available to help PR pros learn and adapt to the new digital world. \nAs a result\, she spent several years studying Digital PR from some of the best in the business. She has since developed a comprehensive yet\, easy-to-follow\, Digital PR process of her own which smashes traditional PR techniques together with new digital tools\, data\, SEO and measurement metrics to capture audiences in both digital ‘Browse’ and ‘Search’ mode. \nHaving seen the success her process was creating for her consulting clients\, she launched DigiPR in 2019 to help PR pros lift their digital game. \nSince then\, she has coached hundreds of corporate teams\, agencies and individuals on how to expand their digital skills and client offerings and to show the true value and impact of their work…beyond column inches and sentiment. \nAs well as being a trainer for PRINZ\, she is also a coach for the Public Relations Institute of Australia (PRIA) and a mentor for Auckland University of Technology’s (AUT) Communications’ faculty. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. URL:https://prinz.org.nz/event/developing-a-digital-pr-content-strategy/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/02/content-marketing-content-data-blogging-media-publication-information-picture-id976370312.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220228T093000 DTEND;TZID=Pacific/Auckland:20220303T120000 DTSTAMP:20260408T110520 CREATED:20220204T002953Z LAST-MODIFIED:20220407T061550Z UID:21076-1646040600-1646308800@prinz.org.nz SUMMARY:Introduction to Public Relations DESCRIPTION:28 Feb – 3 March 9:30am – 12:00 daily sessions\n\nRegistrations are now closed. Thank you for your interest! Please email Lauren if you would like to be placed on a waitlist for another session. lauren@prinz.org.nz\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. This course will run across 4 sessions 9:30am – 12 midday via zoom. \n\nOverview\nNew to public relations? Then this course is for you. The sessions are designed for new or recent entrants and introduce the fundamentals\, the expectations\, the tools\, the settings – and the ethics of practice. \nYou will cover: \n\nWhat is public relations and what constitutes ethical practice?\nInside or out? External and internal communications – the differences\, expectations and experiences\nSpot the difference – discover the worlds of corporate communication\, digital advocacy\, marketing communication\, change communication\, community engagement and more\nPain points – a look at the hard stuff including crisis communication\, reputation management\, risks and issues\nSmart skills – short\, sharp sessions serving a smorgasbord of basic skills. Covers written\, visual\, digital and oral communication\, planning\, research\, measurement and evaluation and is filled with hands-on moments to allow you to experiment and explore\n\nLearning outcomes: \n\n\n\nGreater understanding of the fundamentals of public relations practice\nGreater knowledge and understanding of the many aspects of public relations\nIntroduction to communication skills and competences\nKnowledge and understanding of ethical public relations practice\n\n\n\nPresenter\nCatherine Arrow\, LPRINZ\, FCIPR\, Founding Chartered Public Relations Practitioner \nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \nA PRINZ Life member\, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner\, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management\, serving on the board from 2008 – 2015. \nAlongside her own consultancy work\, she lectures\, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled.  \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. URL:https://prinz.org.nz/event/introduction-to-public-relations/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/02/confident-business-woman-at-the-office-with-arms-crossed-picture-id1324384387-e1643934653123.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220224T093000 DTEND;TZID=Pacific/Auckland:20220224T120000 DTSTAMP:20260408T110520 CREATED:20211124T014405Z LAST-MODIFIED:20220928T213104Z UID:20010-1645695000-1645704000@prinz.org.nz SUMMARY:IC Futures – Inside Internal Communication DESCRIPTION:24 Feb 2022 9:30am-12:00pm\n\nOverview\nThe workplace is dead. Long live the workplace. The tectonic plates of COVID19\, automation and artificial intelligence have collided and changed the workplace for good. Internal communicators have been the ‘first responders’ through the seismic shift\, guiding their organisations through the upheaval and navigating the tumultuous change. This session looks at the emerging approaches\, trends and technologies reshaping internal communication and considers future best practice as organisational landscapes reform. \nKey content\n\nLatest global research on the new shape of internal communication\nLarge or small – how culture is the new driver for engagement\nTech tonic – dealing with the stress of change\nLeading roles – developing authentic internal communication\nMeasuring organisational health – getting the inside fit\nThe new toolkit – technology for human relationships\n\nPresenter\nCatherine Arrow\, LPRINZ\, FCIPR\, Founding Chartered Public Relations Practitioner \nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \nA PRINZ Life member\, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner\, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management\, serving on the board from 2008 – 2015. \nAlongside her own consultancy work\, she lectures\, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation\, please check with the office first that the course is taking place. \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. \nA student priced ticket to PRINZ courses is sometimes available for PRINZ Student members. Please email the office if you are a student member and would like to attend this course. URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication-4/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/11/well-ensure-your-query-gets-answered-picture-id1059088660.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220217T123000 DTEND;TZID=Pacific/Auckland:20220217T133000 DTSTAMP:20260408T110520 CREATED:20220126T044008Z LAST-MODIFIED:20220127T032249Z UID:20908-1645101000-1645104600@prinz.org.nz SUMMARY:Accreditation in PR – What is it and am I ready? DESCRIPTION:17 February @ 12:30 pm – 1:30 pm\n \n\n \nOverview\nWhether you are thinking of applying for Accreditation in Public Relations (APR) or you just want to find out more about this internationally recognised programme\, this Zoom meeting will be a great opportunity for you to understand what the programme involves and ask any questions of the Chief Examiner. URL:https://prinz.org.nz/event/accreditation-in-pr-what-is-it-and-am-i-ready-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/05/103_PRINZ_2021_3600px-1-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220217T120000 DTEND;TZID=Pacific/Auckland:20220217T130000 DTSTAMP:20260408T110520 CREATED:20220126T035756Z LAST-MODIFIED:20220204T042737Z UID:20864-1645099200-1645102800@prinz.org.nz SUMMARY:Events in the time of COVID-19 DESCRIPTION:17 February @ 12:00 pm – 1:00 pm\n \n\n \nOverview\nActivating a sponsorship\, engaging with stakeholders at a networking function\, launching a new product or initiative\, hosting an event or organising an internal seminar are all part of an annual MarComms Plan. If events create a powerful connection with guests at an emotional level\, how do we keep everyone safe during these times of covid? \nHosting events during this time is placing an extra barrier\, pressure and stress on us as we continue to publicise our product or service. In this webinar\, we will look at: \n\nHow to protect your guests\nDo we host and can we host\nCommunicating key messages that matter\nRisk review\nKnowing when to postpone or cancel\n\nYour presenter is…\nKathy Cunningham APR is the founder and Director of Empire PR who specialise in event management\, event marketing and communicating messages with care and creativity. Kathy is well respected for organising the first carbon neutral event in NZ with the Auckland Seafood Festival\, has won numerous global and national awards and is a member of the judging panel for NZEA. Kathy hails from New York City where she spent ten years organising fundraising events before landing in Auckland where she and the team at Empire launched the first Hilton Hotel in NZ\, managed festivals\, charity events\, film premieres\, nationwide roadshows for Robert Harris\, Peugeot\, Merino NZ and more. Kathy co-created the syllabus for the Integrated Marketing Communications paper for third year Comms students at AUT. Kathy postponed several events in 2021 and has the experience and mana to lead this webinar. URL:https://prinz.org.nz/event/events-in-the-time-of-covid-19/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/iStock-1160700188.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220215T093000 DTEND;TZID=Pacific/Auckland:20220215T120000 DTSTAMP:20260408T110520 CREATED:20211124T012838Z LAST-MODIFIED:20220210T031449Z UID:19984-1644917400-1644926400@prinz.org.nz SUMMARY:IC Futures – Inside Internal Communication DESCRIPTION:15 Feb 2022 9:30am-12:00pm\n\nOverview\nThe workplace is dead. Long live the workplace. The tectonic plates of COVID19\, automation and artificial intelligence have collided and changed the workplace for good. Internal communicators have been the ‘first responders’ through the seismic shift\, guiding their organisations through the upheaval and navigating the tumultuous change. This session looks at the emerging approaches\, trends and technologies reshaping internal communication and considers future best practice as organisational landscapes reform. \nKey content\n\nLatest global research on the new shape of internal communication\nLarge or small – how culture is the new driver for engagement\nTech tonic – dealing with the stress of change\nLeading roles – developing authentic internal communication\nMeasuring organisational health – getting the inside fit\nThe new toolkit – technology for human relationships\n\nPresenter\nCatherine Arrow\, LPRINZ\, FCIPR\, Founding Chartered Public Relations Practitioner \nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \nA PRINZ Life member\, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner\, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management\, serving on the board from 2008 – 2015. \nAlongside her own consultancy work\, she lectures\, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled.  \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. \nA student priced ticket to PRINZ courses is sometimes available for PRINZ Student members. Please email the office if you are a student member and would like to attend this course. URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication-3/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/11/video-conference-vector-id1281074138-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220210T053000 DTEND;TZID=Pacific/Auckland:20220210T070000 DTSTAMP:20260408T110520 CREATED:20220120T215847Z LAST-MODIFIED:20220120T220904Z UID:20778-1644471000-1644476400@prinz.org.nz SUMMARY:Global Alliance Webinar - AI\, communication and ethics: challenges and opportunities DESCRIPTION:10 February 2022 @ 05:30 am – 07:00 am NZST\n\nOverview\nArtificial intelligence (AI) is becoming integral to organizations’ communication practices\, but how does the integration affect professional communicators’ ethical judgement? This three-part event aims to offer answers to communication professionals who question the ethics of using AI – and recommendations for those who are ready to experiment with AI-assisted communication. \nIn this webinar\, we discuss the ethical challenges and opportunities that arise when AI is used for strategic communication. Communication professionals have long discussed the ethics of their field\, but which new dilemmas arise when they integrate AI in their communication practices? And what are the principles to follow? How do we ensure that AI-assisted communication is as ethical as it is effective? \nResgister here. \nPresenters\nSine N. Just is a professor of strategic communication at the Department of Communication and Arts\, Roskilde University. Sine is the principal investigator of Algorithms\, Data & Democracy\, a 10-year collaborative research and outreach project that explores current sociotechnical developments and suggests digital solutions to crises of public trust. \n \nIb T. Gulbrandsen is associate professor and director of Digital Media Lab at The Department of Communication and Arts\, Roskilde University. He leads the research project Strategizing Communication and Artificial Intelligence (SCAI)\, which aims to uncover how AI communication technologies affect professional communicators’ strategy-practices and ethical judgement. URL:https://prinz.org.nz/event/global-alliance-webinar-ai-communication-and-ethics-challenges-and-opportunities/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/iStock-1279103299.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220209T120000 DTEND;TZID=Pacific/Auckland:20220209T130000 DTSTAMP:20260408T110520 CREATED:20220125T024828Z LAST-MODIFIED:20220203T031300Z UID:20806-1644408000-1644411600@prinz.org.nz SUMMARY:PRINZ Awards - writing a winning entry DESCRIPTION:9 February 2022 @ 12:00 pm – 1:00 pm\nOverview\nWinning a PRINZ Award is both an art and a science. \nJoin our live webinar with PRINZ Awards Chief Judges – Denise Mackay FPRINZ\, APR and Andrew Pirie FPRINZ – for tips and insights into what the judges are looking for in the winning entries. This webinar will include a Q+A session. \nFind out more about the 2022 PRINZ Awards here. \nNOTE: You will receive a confirmation email and Zoom details once you are registered. Please check your junk mail if you haven’t received it.  URL:https://prinz.org.nz/event/prinz-awards-writing-a-winning-entry/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/149_PRINZ_2021_3600px-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220201T210000 DTEND;TZID=Pacific/Auckland:20220201T220000 DTSTAMP:20260408T110520 CREATED:20220119T212057Z LAST-MODIFIED:20220120T221012Z UID:20751-1643749200-1643752800@prinz.org.nz SUMMARY:Global Alliance Webinar - Trust in media during the Covid-19 pandemic: Implications for communication professionals DESCRIPTION:1 February 2022 @ 9:00 pm – 10:00 pm NZST\n\nOverview\nWe’ve all heard claims of fake news and reports of declining media trust. Interestingly\, public trust in mainstream news media during the Covid-19 pandemic period has been declining in some countries (eg the USA) and yet increasing in others (eg in the Nordics). What are the implications of these varying levels of media trust for communication professionals in governments\, corporations\, NGOs\, and so on across the globe? For example\, does low media trust shape the choices we make about which channels will be most effective for pandemic-related messages? And what has media trust to do with ethics in public relations? \nDrs. Chiara Valentini and Mark Badham will present current research on media trust and ethics\, especially in relation to the current pandemic and with a Nordic perspective. They will also lead a discussion on implications for communication professionals globally. \nSign up here. \nPresenters\nChiara Valentini\, Professor of Corporate Communication at Jyväskylä University School of Business & Economics (Finland)\, is the author of numerous peer-reviewed publications and books in strategic public relations\, government communication\, and crisis communication in the digital environment. Dr. Valentini serves as reviewer and editorial board member of several international journals and is active with several professional organizations. She leads an international team of researchers investigating issues pertaining to Covid-19-related communications by social actors\, such as governments\, news media\, health authorities\, experts\, business organizations\, and their impact on the general public’s attitudes and behaviours. See https://covid19commresearch.com. \n \nMark Badham is Senior Lecturer in Corporate Communication\, Jyväskylä University School of Business & Economics\, Finland. His research is focused on news media roles in mass communication processes\, digital crisis communication\, social media engagement\, relationship management\, and organizational legitimacy. He has worked in professional corporate communication roles for corporations\, politicians\, political parties\, governments and NGOs in Australia. URL:https://prinz.org.nz/event/global-alliance-webinar-trust-in-media-during-the-covid-19-pandemic-implications-for-communication-professionals/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/iStock-1319457368.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211214T163000 DTEND;TZID=Pacific/Auckland:20211214T183000 DTSTAMP:20260408T110520 CREATED:20211202T030536Z LAST-MODIFIED:20211214T011442Z UID:20141-1639499400-1639506600@prinz.org.nz SUMMARY:Waikato Division Christmas Celebration DESCRIPTION:14 December 2021 @ 4:30 pm – 6:30 pm\n\nWaikato Division Christmas Celebration\nJoin your Waikato comms colleagues as we say farewell to 2021 and celebrate being able to come together again! \nCome and enjoy an after-work drink\, some nibbles and catch up with old comms friends and create some new connections as we look forward to 2022. \nYour first drink and nibbles are on us! We look forward to seeing you there. \nPlease register for catering and planning purposes. \nDate: Tuesday\, 14 December 2021 \nTime: 4.30pm- 6.30pm \nLocation: The Keg Room\, Rototuna Shopping Centre\, Cnr Horsham Downs and Thomas Roads \nVaccination Certificates are required for entry into PRINZ in-person events and courses during RED and ORANGE light levels of the Covid Protection Framework. Upon entry you will be asked to present your ‘My Vaccine Pass’ for verification URL:https://prinz.org.nz/event/prinz-waikato-division-christmas-celebration/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2021/12/Merry-Christmas-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211208T163000 DTEND;TZID=Pacific/Auckland:20211208T193000 DTSTAMP:20260408T110520 CREATED:20211111T220137Z LAST-MODIFIED:20211123T030012Z UID:19366-1638981000-1638991800@prinz.org.nz SUMMARY:End of Year Celebration 2021 DESCRIPTION:8 December 2021 – 4.30 pm onwards\n \n\n \nPRINZ Central Division’s End of Year Celebration\nJoin your local comms colleagues for the PRINZ Central Division’s End of Year Celebration! \nEnjoy an after-work drink with us at the beautiful Hudson Bar on Victoria St\, off of Chews Lane. This event is free for PRINZ members. \nThere’ll be a cash bar with happy hour specials available on Choice Bros. beer and Luna Estate wine. Nibbles are on us! \nSo register now to see 2021 off in style! We look forward to seeing you there. \nVaccination Certificates are required for entry into PRINZ in-person events and courses during RED and ORANGE light levels of the Covid Protection Framework. Upon entry you will be asked to present your ‘My Vaccine Pass’ for verification. URL:https://prinz.org.nz/event/kirihimete-pati-prinz-central-christmas-party-2021/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/11/Kirihimete-Pati-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211207T093000 DTEND;TZID=Pacific/Auckland:20211207T120000 DTSTAMP:20260408T110520 CREATED:20210929T073117Z LAST-MODIFIED:20211124T014800Z UID:18466-1638869400-1638878400@prinz.org.nz SUMMARY:IC Futures – Inside Internal Communication DESCRIPTION:07 December 2021 @ 9:30 am – 12:00pm\nCPD credits: 5\nOverview\nSOLD OUT! If you would like to register your interest for future dates of this course please get in touch with Lauren at lauren@prinz.org.nz \nBACK BY POPULAR DEMAND \nThe workplace is dead. Long live the workplace. The tectonic plates of COVID19\, automation and artificial intelligence have collided and changed the workplace for good. Internal communicators have been the ‘first responders’ through the seismic shift\, guiding their organisations through the upheaval and navigating the tumultuous change. This session looks at the emerging approaches\, trends and technologies reshaping internal communication and considers future best practice as organisational landscapes reform. \nKey content\n\nLatest global research on the new shape of internal communication\nLarge or small – how culture is the new driver for engagement\nTech tonic – dealing with the stress of change\nLeading roles – developing authentic internal communication\nMeasuring organisational health – getting the inside fit\nThe new toolkit – technology for human relationships\n\nPresenter\nCatherine Arrow\, LPRINZ\, FCIPR\, Founding Chartered Public Relations Practitioner \nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \nA PRINZ Life member\, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner\, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management\, serving on the board from 2008 – 2015. \nAlongside her own consultancy work\, she lectures\, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation\, please check with the office first that the course is taking place. \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. \nA student priced ticket to PRINZ courses is sometimes available for PRINZ Student members. Please email the office if you are a student member and would like to attend this course. URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/connect-the-people-concept-crowd-of-vivid-colored-people-connected-vector-id1190206395.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211123T093000 DTEND;TZID=Pacific/Auckland:20211123T163000 DTSTAMP:20260408T110520 CREATED:20210928T235817Z LAST-MODIFIED:20211122T075943Z UID:18349-1637659800-1637685000@prinz.org.nz SUMMARY:Words at Work - November Writing Series DESCRIPTION:02-23 November 2021 9:30 am – 12:00 pm\n \n\n CPD credits: 5-20\n \nWORDS AT WORK – November 2021 \nThe way we write has evolved\, the way we read has changed and the way we use language has altered for good. Shifts and subtleties in the way we interact with the written word challenge traditional approaches. To help meet the challenge\, PRINZ is launching Words at Work with weekly professional development sessions throughout November. \nEach session is designed to build your confidence as a writer\, help you find the right words to tell stories that engage your communities. Take one session – or take them all. Mix and match sessions to rethink\, refresh and renew your writing skills. \nWords at Work will be presented online via Zoom in four sessions. All sessions are limited to 12 participants. Small course numbers allow for tailored content and quality interaction between the facilitator and participants.  \n SESSION 1: 2nd November 2021\, 9:30 am to 12:00 pm  Words at Work – Core Storytelling for Public Relations SOLD OUT \nSESSION 2: 9th November 2021\, 9:30 am to 12:00 pm Words at Work – News Writing for Now Registrations are now closed for session 2.                                                                                                    \nSESSION 3: 16th November 2021\, 9:30 am to 12:00 pm Words at Work – Writing for The Web Registrations are now closed for session 3                                                                                                                 \nSESSION 4: 23rd November 2021\, 9:30 am to 12:00 pm Words at Work – Speechwriting (9 slots only) Registrations are now closed for session 4                                                                                                                                                               \nNOVEMBER 2nd 2021\nWORDS AT WORK – CORE STORYTELLING FOR PUBLIC RELATIONS. \nYou may be able to write up a storm – but can you tell a story? More importantly\, do you understand your story and how it builds reputation\, develops relationships and enhances understanding? This session covers the fundamentals of storytelling\, from finding your story to choosing the right words\, the right tone and the right style so you can connect with your readers. Online\, practical and an opportunity to refresh your approach to writing\, this session is designed to get you off the blank page and bring your story to life. \nKey content\n\nWhat’s the story – how to get to the heart of what’s going on\nEngage readers with your first five words\nSeason with style – how to adapt your tone and style at speed and still make sense\nInterest and intrigue – how to keep your readers with you to the end\nChop and change – how to keep your copy concise and your ideas clear\n\nNOVEMBER 9th 2021\nWORDS AT WORK – NEWS WRITING FOR NOW\nShort\, sharp and straight to the point. Smarten up your news copy and find the right words to engage your readers – whether you are working on a media relations programme or distributing your news direct to your community. Online\, practical and a chance to refresh your approach to news writing\, this session is designed to get you off the blank page and move you closer to a front page. \nKey content\n\nMake sure it’s news – understanding what makes a news story\nStructure and length\nThe art of the edit\nHeadline hacks\nNews scents and snacks\nFake or fact? Managing accuracy and timing\n\nNOVEMBER 16th 2021\nWORDS AT WORK – WRITING FOR THE WEB\nThe way we write has evolved\, the way we read has changed and the way we use language has altered for good. We want pictures and video first and we’re more likely to see our stories peppered with emoji rather than perfectly punctuated prose. How then should we write for the web? For social channels? For direct messages? Can we compete with the new generation of copywriters driven by artificial intelligence? This session is designed to show you how to weave words for the web\, write for your user and create content that gets found. Online\, practical and a chance to refresh your approach to writing for the web\, this session is designed to get you off the blank page and connect you with your users. \nKey content\n\nInformavores – understanding user needs and behaviors\nContent conundrums – finding the right words for the right place\nSocial structures – developing style and tone\, care and consideration across the networks\nFull of character – meeting the challenge of the very short story\nSearch me – developing content that finds your user (even when they didn’t know that’s what they needed)\n\nNOVEMBER 23rd 2021\nWORDS AT WORK – SPEECHWRITING\nThe spoken word is powerful. It persuades. It motivates. It changes hearts and stimulates minds. But before we speak\, we need to write\, whether we are preparing a speech or weaving threads of thought together for a video presentation. This session develops your speechwriting skills\, looks at the language of persuasion and influence and delves into structure and scripting. Online\, practical and a chance to develop your persuasive writing and influence skills\, this session is designed to help you move from notes to nuance. \nKey content\n\nThe language of persuasion – ethics\, logic and emotion\nMove me – understanding what your listener needs to hear\nStrength and circumstance – finding the right words for the right moment\nStructure and form – the rules to follow and the rules to break\nStand and deliver – building confidence\, influencing styles\n\nLearning outcomes\n\nDeveloped understanding of different writing styles\nReview and understanding of basic principles\nDeveloped understanding of structure\, speed and clarity\nImproved understanding of varying channel demands\n\nWho should attend?\nSessions are designed for anyone who wants to refresh and improve their writing skills in our rapidly changing world of words. \nPresenter\nCatherine Arrow\, LPRINZ\, FCIPR\, Founding Chartered Public Relations Practitioner \nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \nA PRINZ Life member\, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner\, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management\, serving on the board from 2008 – 2015.  \nAlongside her own consultancy work\, she lectures\, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organizational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled.  \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. \nSessions can be bought individually or as a pack of four. Please select your ticket carefully as numbers are limited to 12 per session. Session 4\, Speechwriting has a strict 9 person capacity. \n  URL:https://prinz.org.nz/event/words-at-work-november-writing-series/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2021/09/Words-at-Work-Header-November-21.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211118T173000 DTEND;TZID=Pacific/Auckland:20211118T193000 DTSTAMP:20260408T110520 CREATED:20211103T025219Z LAST-MODIFIED:20211109T005137Z UID:19124-1637256600-1637263800@prinz.org.nz SUMMARY:Kirihimete pāti | PRINZ Southern Christmas Party 2021 DESCRIPTION:18 November 2021 @ 5:30 pm – 7:30 pm\n \n\n \nThis event is brought to you by the PRINZ Southern Division \nChristmas is now just around the corner\, so come along and spread the holiday cheer! \nJoin your PRINZ Southern Division colleagues for a festive tipple and a few nibbles as we say ka kite to 2021. This is a great chance to catch up with fellow practitioners to reflect on the year that was and make new connections as we look towards 2022. \nTo thank you for your ongoing support of PRINZ\, your first drink will be on the house and platters provided. \nCOVID-19: Do not attend this event if you are experiencing any COVID-19 symptoms. Please ensure you use the COVID-19 tracer app to sign into this venue and follow current alert level guidelines. URL:https://prinz.org.nz/event/kirihimete-pati-prinz-southern-christmas-party-2021/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/11/Kirihimete-Pati-2021-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211111T093000 DTEND;TZID=Pacific/Auckland:20211111T120000 DTSTAMP:20260408T110520 CREATED:20210929T113219Z LAST-MODIFIED:20211107T214826Z UID:18493-1636623000-1636632000@prinz.org.nz SUMMARY:Digital PR Strategy and Measurement DESCRIPTION:11 November 2021 @ 9:30am – 12:00pm\n \n\n CPD credits: 5\n \nRegistrations are now closed. Please email lauren@prinz.org.nz to register your interest in an upcoming session.  \nCourse Overview \nOverview \nThe Digital Age has disrupted almost every industry in the last decade – including Public Relations and the way we communicate to our audiences. \nUsing a traditional PR approach to communications is no longer enough – we now need to go further and adapt our strategies to the new age of DIGITAL PR. \nThis requires an entirely new Communications mindset\, process and practice. \nOur ‘Digital PR strategy and measurement’ workshop provides you with an in-depth overview of how to create a highly effective Digital PR strategy and also better measure its success. \nIt provides an overview of Digital PR theory and practice and a step-by-step guide to developing your own unique plan to achieve strong online authority and reputation using a range of new digital tools\, techniques and channels to create real measurable results. \nThis course will cover: \n\nHow to audit your brand’s existing digital footprint and that of your competitors to gain key insights for your Digital PR strategy\nHow to develop benchmarks and new\, more accurate\, measurement metrics upfront to evaluate and plan your communications initiatives\nNew digital tools and analytics every Communicator must know and use\nHow to create an integrated Digital PR strategy that delivers what your audience actually wants at the same time as being highly efficient with your time and resource\nHow to better leverage media and influencers as part of your strategy to gain valuable digital online authority\nHow to measure your success of your communications and show the true value of your work\n\nWho is this course for? \nPR practitioners who want to elevate their existing skills to the new world of Digital PR. This course provides practitioners with an in-depth overview of Digital PR and the key steps they need to take to develop an effective Digital PR strategy and measure their real success beyond ‘likes’ or ‘sentiment’. \nDesigned to help Communicators grow their brand/client’s thought-leadership\, visibility\, awareness and greater digital authority\, it arms you with all the right tools and processes you need to develop your own successful Digital PR strategy. \nPresenter\nCharlene White\, Digital PR course facilitator \nThe course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals on how to expand their PR skills beyond traditional media and PR techniques. \nHaving worked in high profile Corporate Comms roles in New Zealand\, the UK and the Middle East\, Charlene saw the impact the Digital Age was having on the Communications industry a few years ago – but found a lack of clarity and resources available to help PR pros learn and adapt to the new digital world. \nAs a result\, she spent several years studying Digital PR from some of the best in the business. She has since developed a comprehensive yet\, easy-to-follow\, Digital PR process of her own which smashes traditional PR techniques together with new digital tools\, data\, SEO and measurement metrics to capture audiences in both digital ‘Browse’ and ‘Search’ mode. \nHaving seen the success her process was creating for her consulting clients\, she launched DigiPR in 2019 to help PR pros lift their digital game. \nSince then\, she has coached hundreds of corporate teams\, agencies and individuals on how to expand their digital skills and client offerings and to show the true value and impact of their work…beyond column inches and sentiment. \nAs well as being a trainer for PRINZ\, she is also a coach for the Public Relations Institute of Australia (PRIA) and a mentor for Auckland University of Technology’s (AUT) Communications’ faculty. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation\, please check with the office first that the course is taking place. \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. \nA student priced ticket to PRINZ courses is sometimes available for PRINZ Student members. Please email the office if you are a student member and would like to attend this course. URL:https://prinz.org.nz/event/digital-pr-strategy-and-measurement/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/iStock-894081486.jpg LOCATION:https://prinz.org.nz/event/digital-pr-strategy-and-measurement/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211102T093000 DTEND;TZID=Pacific/Auckland:20211103T160000 DTSTAMP:20260408T110520 CREATED:20210309T041516Z LAST-MODIFIED:20211028T023153Z UID:10787-1635845400-1635955200@prinz.org.nz SUMMARY:Iwi Engagement Christchurch DESCRIPTION:2-3 November 2021 @ 9:30 am – 4:00 pm\n \n\n CPD credits: 20\n \nThank you for your interest. Registrations for this session are now closed. \nIf you would like to register your interest for an upcoming Iwi Engagement course or similar please reach out to Lauren directly at lauren@prinz.org.nz \nPLEASE NOTE: This course will proceed in accordance with Covid-19 Alert Level 2 guidelines. Course numbers will be capped at 20 participants from regions operating at Level 2\, social distancing requirements will be adhered to and mask use is mandatory.     \nOverview\nKanohi ki te kanohi.\nRelationships are at the heart of engaging with Māori. For those who have never operated within te ao Māori – the ‘Māori world’ or ‘Māori way of doing things’ – it can be daunting. Consulting with the right people\, in the right way\, is never more important than when working with Māori and iwi groups. \nThere are innumerable rights and wrongs\, some of them subtle\, all of them important: Do I hongi? Who do I talk to? What do Māori organisations look for when doing business? How do Māori groups approach communications? \nScott Campbell\, Chief Executive of Campbell Squared\, has extensive experience working both with and for iwi organisations and Māori businesses\, and will be leading our Iwi Engagement Course. \nScott has whakapapa to Ngāti Whakaue\, Ngāti Rangiwewehi\, Ngāti Tūwharetoa\, Ngāi te Rangi\, Ngāti Pūkenga\, from the Bay of Plenty region. His consultancy provides ongoing and project-based support to a range of iwi and hapū entities\, both pre- and post-Treaty settlement\, and advises corporate and government agencies on their engagement with tangata whenua. \nScott will show you that there is much more to working with Māori than just knowing the protocols. He will help you to grow your understanding of what is required to build and maintain strong relationships with iwi\, hapū and whānau. \nThis course will help PR practitioners to develop an understanding of the opportunities that can come from working with tangata whenua\, and how to build trust and engage proactively to encourage mutually beneficial and long-lasting connections. Practical workshops will be included to develop your skills and learning. \nWhat we will cover:\n\nA glimpse into te ao Māori – what drives Māori? Values vs value\, what you need to know.\nUnderstanding the Treaty settlement process\, and how this impacts on other stakeholders.\nApplication of the Treaty in business as usual.\nPreparing for iwi engagement – what you need to think about.\nIwi engagement best practice – using practical scenarios.\nBasic tikanga (customs and protocols).\n\nThis course is for people who:\n\nNeed to seek advice\, feedback\, or involvement with Māori or iwi groups.\nWant to establish\, enhance\, or maintain their relationships with Māori and iwi groups.\nRequire tools to build confidence in working with Māori and iwi.\n\nPresenter\nScott Campbell \nScott is Campbell Squared’s CE. He has a broadcasting background and is sought-after for his strategic advice on managing challenging political\, media\, iwi and investor issues. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation\, please check with the office first that the course is taking place. \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. URL:https://prinz.org.nz/event/iwi-engagement-chc-2021/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-180744125.jpg END:VEVENT END:VCALENDAR