BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20210403T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20210925T140000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20220402T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20220924T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220407T093000 DTEND;TZID=Pacific/Auckland:20220407T160000 DTSTAMP:20260407T112750 CREATED:20210930T001345Z LAST-MODIFIED:20220907T034406Z UID:18577-1649323800-1649347200@prinz.org.nz SUMMARY:Digital PR 101 CHRISTCHURCH DESCRIPTION:07 April 2022 @ 09:30 am – 4:00 pm\n \n\n \nPLEASE NOTE: This course will proceed in accordance with the traffic light system guidelines. Course numbers will be capped to ensure social distancing can be achieved. Vaccine passport and mask use is mandatory. This workshop has a minimum number requirement\, so please book early to ensure the workshop is not cancelled.\nThis course is limited to 20 participants. Small course numbers allow for tailored content and quality interactions between the facilitator and participants.  \nOverview\nAs PR practitioners\, we now need to go beyond Traditional PR and learn how to build a solid Digital PR strategy (beyond just media and organic social) …or risk being left behind. \nOur audiences are online\, savvy and fully in control of who\, what and where they get their information from. \nThis changes the game for PR/Communications practitioners and has huge ramifications for your organisation or clients in 2022 – and old-school PR practices no longer cut it. \nLearn the art and science of Digital PR to future-proof your Communications career \nDigital PR skills are now in real demand – from both employers and your clients. \nGet the inside edge on Digital PR and make 2022 the year you stand out from the sea of traditional PR practitioners. \nOur Digital PR101 course provides you with all the cutting edge Digital PR theories and processes to deliver you with the complete blueprint for your Digital PR success. \nIt has been specially designed to show you how to use new digital tools\, data and online techniques to create a highly effective Digital PR strategy. \nNot only does it take the guesswork out of your work\, it also creates long-term impact that helps you grow your brand/client’s reputation\, visibility and online authority. \nIt also allows you to go deeper – beyond column inches\, sentiment and other vanity metrics (i.e. likes or followers) – to help show the true value and impact of your work. \nThis course covers: \n\nWhat Digital PR is and how to build an effective Digital PR strategy that caters for audiences in both ‘Search’ and ‘Browse’ mode\nHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority\nHow to use new PR\, data analytics and measurement tools to take the ‘guess work’ out of your work and up your PR game\nThe five key components your audiences are looking for in order and how to merge them into your work in order to build trust and authority for your/clients’ brand\nHow to create an optimised\, authentic content strategy that shows up online when your audience is looking for it (note: it’s no longer enough to be a good writer…you now need to gear your content properly for humans and search engine spiders)\nNew media management techniques that are your ‘secret weapon’ when it comes to growing digital online authority.\nNew digital measurement metrics that\, for the first time\, clearly demonstrate the true value and impact of your work.\n\nThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game in 2022. \nPresenter\nCharlene White\, Digital PR course facilitator \nThe course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals on how to expand their PR skills beyond traditional media and PR techniques. \nHaving worked in high profile Corporate Comms roles in New Zealand\, the UK and the Middle East\, Charlene saw the impact the Digital Age was having on the Communications industry a few years ago – but found a lack of clarity and resources available to help PR pros learn and adapt to the new digital world. \nAs a result\, she spent several years studying Digital PR from some of the best in the business. She has since developed a comprehensive yet\, easy-to-follow\, Digital PR process of her own which smashes traditional PR techniques together with new digital tools\, data\, SEO and measurement metrics to capture audiences in both digital ‘Browse’ and ‘Search’ mode. \nHaving seen the success her process was creating for her consulting clients\, she launched DigiPR in 2019 to help PR pros lift their digital game. \nSince then\, she has coached hundreds of corporate teams\, agencies and individuals on how to expand their digital skills and client offerings and to show the true value and impact of their work…beyond column inches and sentiment. \nAs well as being a trainer for PRINZ\, she is also a coach for the Public Relations Institute of Australia (PRIA) and a mentor for Auckland University of Technology’s (AUT) Communications’ faculty. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation\, please check with the office first that the course is taking place. \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. URL:https://prinz.org.nz/event/digital-pr-101-christchurch/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/iStock-1168910967.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220406T093000 DTEND;TZID=Pacific/Auckland:20220406T160000 DTSTAMP:20260407T112750 CREATED:20210930T000619Z LAST-MODIFIED:20220809T060415Z UID:18532-1649237400-1649260800@prinz.org.nz SUMMARY:Digital PR 101 WELLINGTON DESCRIPTION:06 April 2022 @ 09:30 am – 4:00 pm\n\nPLEASE NOTE: This course will proceed in accordance with the traffic light system guidelines. Course numbers will be capped to ensure social distancing can be achieved. Vaccine passport and mask use is mandatory. This workshop has a minimum number requirement\, so please book early to ensure the workshop is not cancelled.\nThis course is limited to 20 participants. Small course numbers allow for tailored content and quality interactions between the facilitator and participants. \nOverview\nAs PR practitioners\, we now need to go beyond Traditional PR and learn how to build a solid Digital PR strategy (beyond just media and organic social) …or risk being left behind. \nOur audiences are online\, savvy and fully in control of who\, what and where they get their information from. \nThis changes the game for PR/Communications practitioners and has huge ramifications for your organisation or clients in 2022 – and old-school PR practices no longer cut it. \nLearn the art and science of Digital PR to future-proof your Communications career \nDigital PR skills are now in real demand – from both employers and your clients. \nGet the inside edge on Digital PR and make 2022 the year you stand out from the sea of traditional PR practitioners. \nOur Digital PR101 course provides you with all the cutting edge Digital PR theories and processes to deliver you with the complete blueprint for your Digital PR success. \nIt has been specially designed to show you how to use new digital tools\, data and online techniques to create a highly effective Digital PR strategy. \nNot only does it take the guesswork out of your work\, it also creates long-term impact that helps you grow your brand/client’s reputation\, visibility and online authority. \nIt also allows you to go deeper – beyond column inches\, sentiment and other vanity metrics (i.e. likes or followers) – to help show the true value and impact of your work. \nThis course covers: \n\nWhat Digital PR is and how to build an effective Digital PR strategy that caters for audiences in both ‘Search’ and ‘Browse’ mode\nHow to leverage an integrated mix of channels (beyond just media and organic social) to build an omnipresence that builds a brand’s entire digital footprint or online authority\nHow to use new PR\, data analytics and measurement tools to take the ‘guess work’ out of your work and up your PR game\nThe five key components your audiences are looking for in order and how to merge them into your work in order to build trust and authority for your/clients’ brand\nHow to create an optimised\, authentic content strategy that shows up online when your audience is looking for it (note: it’s no longer enough to be a good writer…you now need to gear your content properly for humans and search engine spiders)\nNew media management techniques that are your ‘secret weapon’ when it comes to growing digital online authority.\nNew digital measurement metrics that\, for the first time\, clearly demonstrate the true value and impact of your work.\n\nThis course is for PR and Communications professionals (both in-house and agency) who are serious about stepping up their PR game in 2022. \nIt also includes a one-hour\, one-on-one coaching session with coach/mentor Charlene White from DigiPR after completing the course to help answer any additional questions you may have to get you on the road to adapting your work to the new world of Digital PR \nPresenter\nCharlene White\, Digital PR course facilitator \nThe course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals on how to expand their PR skills beyond traditional media and PR techniques. \nHaving worked in high profile Corporate Comms roles in New Zealand\, the UK and the Middle East\, Charlene saw the impact the Digital Age was having on the Communications industry a few years ago – but found a lack of clarity and resources available to help PR pros learn and adapt to the new digital world. \nAs a result\, she spent several years studying Digital PR from some of the best in the business. She has since developed a comprehensive yet\, easy-to-follow\, Digital PR process of her own which smashes traditional PR techniques together with new digital tools\, data\, SEO and measurement metrics to capture audiences in both digital ‘Browse’ and ‘Search’ mode. \nHaving seen the success her process was creating for her consulting clients\, she launched DigiPR in 2019 to help PR pros lift their digital game. \nSince then\, she has coached hundreds of corporate teams\, agencies and individuals on how to expand their digital skills and client offerings and to show the true value and impact of their work…beyond column inches and sentiment. \nAs well as being a trainer for PRINZ\, she is also a coach for the Public Relations Institute of Australia (PRIA) and a mentor for Auckland University of Technology’s (AUT) Communications’ faculty. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation\, please check with the office first that the course is taking place. \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. URL:https://prinz.org.nz/event/digital-pr-101-wellington/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/iStock-1137594446.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220404T130000 DTEND;TZID=Pacific/Auckland:20220404T140000 DTSTAMP:20260407T112750 CREATED:20220329T005754Z LAST-MODIFIED:20220329T005754Z UID:22253-1649077200-1649080800@prinz.org.nz SUMMARY:Communicating in the age of misinformation DESCRIPTION:4th April 2022 1pm VIA ZOOM\n\nThe Public Relations Institute’s Central Committee and the PRINZ office are proud to present Communicating in the age of misinformation – MC’d by Central PRINZ Committee Chair\, Morwenna Grills.\n\nOverview\nCombatting the spread of misinformation is one of the biggest challenges facing us as professional communicators today. \nThe recent protest at Parliament that ended in violence showed the real and dangerous impact of misinformation. \nAs professional communicators we are compelled to respond to misinformation. Join our panel of experts to discuss key questions on this topic – what is misinformation? How do you get the facts in front of people who don’t want to engage with you? How can we support journalists and the media to keep being a source of truth? \nTo discuss the challenges of dealing with misinformation join Chief Censor David Shanks\, Charlie Sklenar from the Unite Against Covid communications team and Stuff journalist Katie Kenny in this lunchtime session.\, \nYour panellists are…\nDavid Shanks is New Zealand’s Chief Censor and leads Te Mana Whakaatu – Classification Office\, an Independent Crown Entity. He’s responsible for protecting New Zealanders from harm\, especially harm to tamariki and rangatahi that can come from sex\, crime\, cruelty\, horror and violence in media. This balances with upholding New Zealander’s right to freedom of expression and recognising the diverse views of all Kiwis. \nLast year the Classification Office published a survey that found that almost every New Zealander is affected by misinformation. Read it here. \n \nKatie Kenny is Chief Reporter for The Whole Truth: Te Māramatanga and its predecessor\, The Whole Truth: Covid-19 Vaccination. The campaigns aim to provide New Zealanders with clear and accurate information — through videos\, graphics\, and words — about the pandemic and public health generally. \n \nCharlie Sklenar spent her early career in UK Defence. During that time she became the operations manager working on developing new capability in strategic communications. Charlie moved to Aotearoa in 2019 before joining the Unite Against Covid communications and engagement team right at the start of the pandemic. She played a key role in the establishment of the Managed Isolation and Quarantine system. As part of the COVID-19 Group in the Department of the Prime Minister and Cabinet\, Charlie has been focussed on ensuring New Zealanders have access to credible information about COVID-19. URL:https://prinz.org.nz/event/communicating-in-the-age-of-misinformation/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/03/misinformation.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220331T163000 DTEND;TZID=Pacific/Auckland:20220331T200000 DTSTAMP:20260407T112750 CREATED:20220321T003019Z LAST-MODIFIED:20220331T004648Z UID:22096-1648744200-1648756800@prinz.org.nz SUMMARY:PRINZ Central Division Comms Catch-up DESCRIPTION:31 March 4:30pm onwards\n \n\n \n Registrations have closed\, however\, if you’d like to make a late registration please email office@prinz.org.nz  Looking for a chance to relax and catch up with some local Wellington comms colleagues? Come and enjoy an after-work drink with us at the beautiful Avida Bar on Featherston Street. Everyone is welcome at our PRINZ Central Division Comms Catch-ups\, and you don’t need to be a member to attend. Take the opportunity to attend this casual\, drop-in event which is all about swapping stories\, building a community of practice\, and connecting with friends – old and new.  There’ll be a cash bar and plenty of good chat to go around\, so register now to book a seat at the table!  This event will be held in accordance with government guidelines. URL:https://prinz.org.nz/event/prinz-central-division-comms-catch-up/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/04/avida-bar-704107.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220316T093000 DTEND;TZID=Pacific/Auckland:20220316T123000 DTSTAMP:20260407T112750 CREATED:20220204T004707Z LAST-MODIFIED:20220204T005344Z UID:21048-1647423000-1647433800@prinz.org.nz SUMMARY:Developing a Digital PR content strategy. A Masterclass with Charlene White DESCRIPTION:16 March 9:30 pm – 12:30 pm\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled.\nOverview\nThe world of PR\, influencing and story-telling for brands has changed dramatically in just a few short years thanks to digital. Our audiences behaviours are constantly changing. They’re online\, savvy and fully in control of where and who they get their news and information from. Media is now just one channel in the mix. \nAs a PR practitioner\, we need to continually evolve our PR and content strategies to meet the needs of our audiences\, both online and offline\, in order to be found where and when they are searching for us. \nThis Digital PR content strategy workshop will help you understand how PR now fits into the wider online universe and how to design a highly effective content strategy that when executed\, achieves real measurable results. \nThis workshop will cover: \n– Why PR has changed and how to adapt to new audience behaviours with digital \n– How to visualise and plan a Digital PR content strategy\, end-to-end \n– New tools to help you understand what your audience wants and what content to create for them \n– How to gear your content so it turns up in the right places online – not just by accident \n– New measurement metrics to truely prove your content is a success \nIf you’re keen to be a Digital PR trail-blazer in the industry\, then this course is for you! \nPresenter\nCharlene White\, Digital PR course facilitator \nThe course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals on how to expand their PR skills beyond traditional media and PR techniques. \nHaving worked in high profile Corporate Comms roles in New Zealand\, the UK and the Middle East\, Charlene saw the impact the Digital Age was having on the Communications industry a few years ago – but found a lack of clarity and resources available to help PR pros learn and adapt to the new digital world. \nAs a result\, she spent several years studying Digital PR from some of the best in the business. She has since developed a comprehensive yet\, easy-to-follow\, Digital PR process of her own which smashes traditional PR techniques together with new digital tools\, data\, SEO and measurement metrics to capture audiences in both digital ‘Browse’ and ‘Search’ mode. \nHaving seen the success her process was creating for her consulting clients\, she launched DigiPR in 2019 to help PR pros lift their digital game. \nSince then\, she has coached hundreds of corporate teams\, agencies and individuals on how to expand their digital skills and client offerings and to show the true value and impact of their work…beyond column inches and sentiment. \nAs well as being a trainer for PRINZ\, she is also a coach for the Public Relations Institute of Australia (PRIA) and a mentor for Auckland University of Technology’s (AUT) Communications’ faculty. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. URL:https://prinz.org.nz/event/developing-a-digital-pr-content-strategy/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/02/content-marketing-content-data-blogging-media-publication-information-picture-id976370312.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220228T093000 DTEND;TZID=Pacific/Auckland:20220303T120000 DTSTAMP:20260407T112750 CREATED:20220204T002953Z LAST-MODIFIED:20220407T061550Z UID:21076-1646040600-1646308800@prinz.org.nz SUMMARY:Introduction to Public Relations DESCRIPTION:28 Feb – 3 March 9:30am – 12:00 daily sessions\n\nRegistrations are now closed. Thank you for your interest! Please email Lauren if you would like to be placed on a waitlist for another session. lauren@prinz.org.nz\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. This course will run across 4 sessions 9:30am – 12 midday via zoom. \n\nOverview\nNew to public relations? Then this course is for you. The sessions are designed for new or recent entrants and introduce the fundamentals\, the expectations\, the tools\, the settings – and the ethics of practice. \nYou will cover: \n\nWhat is public relations and what constitutes ethical practice?\nInside or out? External and internal communications – the differences\, expectations and experiences\nSpot the difference – discover the worlds of corporate communication\, digital advocacy\, marketing communication\, change communication\, community engagement and more\nPain points – a look at the hard stuff including crisis communication\, reputation management\, risks and issues\nSmart skills – short\, sharp sessions serving a smorgasbord of basic skills. Covers written\, visual\, digital and oral communication\, planning\, research\, measurement and evaluation and is filled with hands-on moments to allow you to experiment and explore\n\nLearning outcomes: \n\n\n\nGreater understanding of the fundamentals of public relations practice\nGreater knowledge and understanding of the many aspects of public relations\nIntroduction to communication skills and competences\nKnowledge and understanding of ethical public relations practice\n\n\n\nPresenter\nCatherine Arrow\, LPRINZ\, FCIPR\, Founding Chartered Public Relations Practitioner \nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \nA PRINZ Life member\, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner\, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management\, serving on the board from 2008 – 2015. \nAlongside her own consultancy work\, she lectures\, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled.  \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. URL:https://prinz.org.nz/event/introduction-to-public-relations/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/02/confident-business-woman-at-the-office-with-arms-crossed-picture-id1324384387-e1643934653123.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220224T093000 DTEND;TZID=Pacific/Auckland:20220224T120000 DTSTAMP:20260407T112750 CREATED:20211124T014405Z LAST-MODIFIED:20220928T213104Z UID:20010-1645695000-1645704000@prinz.org.nz SUMMARY:IC Futures – Inside Internal Communication DESCRIPTION:24 Feb 2022 9:30am-12:00pm\n\nOverview\nThe workplace is dead. Long live the workplace. The tectonic plates of COVID19\, automation and artificial intelligence have collided and changed the workplace for good. Internal communicators have been the ‘first responders’ through the seismic shift\, guiding their organisations through the upheaval and navigating the tumultuous change. This session looks at the emerging approaches\, trends and technologies reshaping internal communication and considers future best practice as organisational landscapes reform. \nKey content\n\nLatest global research on the new shape of internal communication\nLarge or small – how culture is the new driver for engagement\nTech tonic – dealing with the stress of change\nLeading roles – developing authentic internal communication\nMeasuring organisational health – getting the inside fit\nThe new toolkit – technology for human relationships\n\nPresenter\nCatherine Arrow\, LPRINZ\, FCIPR\, Founding Chartered Public Relations Practitioner \nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \nA PRINZ Life member\, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner\, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management\, serving on the board from 2008 – 2015. \nAlongside her own consultancy work\, she lectures\, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation\, please check with the office first that the course is taking place. \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. \nA student priced ticket to PRINZ courses is sometimes available for PRINZ Student members. Please email the office if you are a student member and would like to attend this course. URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication-4/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/11/well-ensure-your-query-gets-answered-picture-id1059088660.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220217T123000 DTEND;TZID=Pacific/Auckland:20220217T133000 DTSTAMP:20260407T112750 CREATED:20220126T044008Z LAST-MODIFIED:20220127T032249Z UID:20908-1645101000-1645104600@prinz.org.nz SUMMARY:Accreditation in PR – What is it and am I ready? DESCRIPTION:17 February @ 12:30 pm – 1:30 pm\n \n\n \nOverview\nWhether you are thinking of applying for Accreditation in Public Relations (APR) or you just want to find out more about this internationally recognised programme\, this Zoom meeting will be a great opportunity for you to understand what the programme involves and ask any questions of the Chief Examiner. URL:https://prinz.org.nz/event/accreditation-in-pr-what-is-it-and-am-i-ready-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/05/103_PRINZ_2021_3600px-1-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220217T120000 DTEND;TZID=Pacific/Auckland:20220217T130000 DTSTAMP:20260407T112750 CREATED:20220126T035756Z LAST-MODIFIED:20220204T042737Z UID:20864-1645099200-1645102800@prinz.org.nz SUMMARY:Events in the time of COVID-19 DESCRIPTION:17 February @ 12:00 pm – 1:00 pm\n \n\n \nOverview\nActivating a sponsorship\, engaging with stakeholders at a networking function\, launching a new product or initiative\, hosting an event or organising an internal seminar are all part of an annual MarComms Plan. If events create a powerful connection with guests at an emotional level\, how do we keep everyone safe during these times of covid? \nHosting events during this time is placing an extra barrier\, pressure and stress on us as we continue to publicise our product or service. In this webinar\, we will look at: \n\nHow to protect your guests\nDo we host and can we host\nCommunicating key messages that matter\nRisk review\nKnowing when to postpone or cancel\n\nYour presenter is…\nKathy Cunningham APR is the founder and Director of Empire PR who specialise in event management\, event marketing and communicating messages with care and creativity. Kathy is well respected for organising the first carbon neutral event in NZ with the Auckland Seafood Festival\, has won numerous global and national awards and is a member of the judging panel for NZEA. Kathy hails from New York City where she spent ten years organising fundraising events before landing in Auckland where she and the team at Empire launched the first Hilton Hotel in NZ\, managed festivals\, charity events\, film premieres\, nationwide roadshows for Robert Harris\, Peugeot\, Merino NZ and more. Kathy co-created the syllabus for the Integrated Marketing Communications paper for third year Comms students at AUT. Kathy postponed several events in 2021 and has the experience and mana to lead this webinar. URL:https://prinz.org.nz/event/events-in-the-time-of-covid-19/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/iStock-1160700188.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220215T093000 DTEND;TZID=Pacific/Auckland:20220215T120000 DTSTAMP:20260407T112750 CREATED:20211124T012838Z LAST-MODIFIED:20220210T031449Z UID:19984-1644917400-1644926400@prinz.org.nz SUMMARY:IC Futures – Inside Internal Communication DESCRIPTION:15 Feb 2022 9:30am-12:00pm\n\nOverview\nThe workplace is dead. Long live the workplace. The tectonic plates of COVID19\, automation and artificial intelligence have collided and changed the workplace for good. Internal communicators have been the ‘first responders’ through the seismic shift\, guiding their organisations through the upheaval and navigating the tumultuous change. This session looks at the emerging approaches\, trends and technologies reshaping internal communication and considers future best practice as organisational landscapes reform. \nKey content\n\nLatest global research on the new shape of internal communication\nLarge or small – how culture is the new driver for engagement\nTech tonic – dealing with the stress of change\nLeading roles – developing authentic internal communication\nMeasuring organisational health – getting the inside fit\nThe new toolkit – technology for human relationships\n\nPresenter\nCatherine Arrow\, LPRINZ\, FCIPR\, Founding Chartered Public Relations Practitioner \nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \nA PRINZ Life member\, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner\, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management\, serving on the board from 2008 – 2015. \nAlongside her own consultancy work\, she lectures\, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled.  \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. \nA student priced ticket to PRINZ courses is sometimes available for PRINZ Student members. Please email the office if you are a student member and would like to attend this course. URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication-3/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/11/video-conference-vector-id1281074138-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220210T053000 DTEND;TZID=Pacific/Auckland:20220210T070000 DTSTAMP:20260407T112750 CREATED:20220120T215847Z LAST-MODIFIED:20220120T220904Z UID:20778-1644471000-1644476400@prinz.org.nz SUMMARY:Global Alliance Webinar - AI\, communication and ethics: challenges and opportunities DESCRIPTION:10 February 2022 @ 05:30 am – 07:00 am NZST\n\nOverview\nArtificial intelligence (AI) is becoming integral to organizations’ communication practices\, but how does the integration affect professional communicators’ ethical judgement? This three-part event aims to offer answers to communication professionals who question the ethics of using AI – and recommendations for those who are ready to experiment with AI-assisted communication. \nIn this webinar\, we discuss the ethical challenges and opportunities that arise when AI is used for strategic communication. Communication professionals have long discussed the ethics of their field\, but which new dilemmas arise when they integrate AI in their communication practices? And what are the principles to follow? How do we ensure that AI-assisted communication is as ethical as it is effective? \nResgister here. \nPresenters\nSine N. Just is a professor of strategic communication at the Department of Communication and Arts\, Roskilde University. Sine is the principal investigator of Algorithms\, Data & Democracy\, a 10-year collaborative research and outreach project that explores current sociotechnical developments and suggests digital solutions to crises of public trust. \n \nIb T. Gulbrandsen is associate professor and director of Digital Media Lab at The Department of Communication and Arts\, Roskilde University. He leads the research project Strategizing Communication and Artificial Intelligence (SCAI)\, which aims to uncover how AI communication technologies affect professional communicators’ strategy-practices and ethical judgement. URL:https://prinz.org.nz/event/global-alliance-webinar-ai-communication-and-ethics-challenges-and-opportunities/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/iStock-1279103299.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220209T120000 DTEND;TZID=Pacific/Auckland:20220209T130000 DTSTAMP:20260407T112750 CREATED:20220125T024828Z LAST-MODIFIED:20220203T031300Z UID:20806-1644408000-1644411600@prinz.org.nz SUMMARY:PRINZ Awards - writing a winning entry DESCRIPTION:9 February 2022 @ 12:00 pm – 1:00 pm\nOverview\nWinning a PRINZ Award is both an art and a science. \nJoin our live webinar with PRINZ Awards Chief Judges – Denise Mackay FPRINZ\, APR and Andrew Pirie FPRINZ – for tips and insights into what the judges are looking for in the winning entries. This webinar will include a Q+A session. \nFind out more about the 2022 PRINZ Awards here. \nNOTE: You will receive a confirmation email and Zoom details once you are registered. Please check your junk mail if you haven’t received it.  URL:https://prinz.org.nz/event/prinz-awards-writing-a-winning-entry/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/149_PRINZ_2021_3600px-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20220201T210000 DTEND;TZID=Pacific/Auckland:20220201T220000 DTSTAMP:20260407T112750 CREATED:20220119T212057Z LAST-MODIFIED:20220120T221012Z UID:20751-1643749200-1643752800@prinz.org.nz SUMMARY:Global Alliance Webinar - Trust in media during the Covid-19 pandemic: Implications for communication professionals DESCRIPTION:1 February 2022 @ 9:00 pm – 10:00 pm NZST\n\nOverview\nWe’ve all heard claims of fake news and reports of declining media trust. Interestingly\, public trust in mainstream news media during the Covid-19 pandemic period has been declining in some countries (eg the USA) and yet increasing in others (eg in the Nordics). What are the implications of these varying levels of media trust for communication professionals in governments\, corporations\, NGOs\, and so on across the globe? For example\, does low media trust shape the choices we make about which channels will be most effective for pandemic-related messages? And what has media trust to do with ethics in public relations? \nDrs. Chiara Valentini and Mark Badham will present current research on media trust and ethics\, especially in relation to the current pandemic and with a Nordic perspective. They will also lead a discussion on implications for communication professionals globally. \nSign up here. \nPresenters\nChiara Valentini\, Professor of Corporate Communication at Jyväskylä University School of Business & Economics (Finland)\, is the author of numerous peer-reviewed publications and books in strategic public relations\, government communication\, and crisis communication in the digital environment. Dr. Valentini serves as reviewer and editorial board member of several international journals and is active with several professional organizations. She leads an international team of researchers investigating issues pertaining to Covid-19-related communications by social actors\, such as governments\, news media\, health authorities\, experts\, business organizations\, and their impact on the general public’s attitudes and behaviours. See https://covid19commresearch.com. \n \nMark Badham is Senior Lecturer in Corporate Communication\, Jyväskylä University School of Business & Economics\, Finland. His research is focused on news media roles in mass communication processes\, digital crisis communication\, social media engagement\, relationship management\, and organizational legitimacy. He has worked in professional corporate communication roles for corporations\, politicians\, political parties\, governments and NGOs in Australia. URL:https://prinz.org.nz/event/global-alliance-webinar-trust-in-media-during-the-covid-19-pandemic-implications-for-communication-professionals/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/iStock-1319457368.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211214T163000 DTEND;TZID=Pacific/Auckland:20211214T183000 DTSTAMP:20260407T112750 CREATED:20211202T030536Z LAST-MODIFIED:20211214T011442Z UID:20141-1639499400-1639506600@prinz.org.nz SUMMARY:Waikato Division Christmas Celebration DESCRIPTION:14 December 2021 @ 4:30 pm – 6:30 pm\n\nWaikato Division Christmas Celebration\nJoin your Waikato comms colleagues as we say farewell to 2021 and celebrate being able to come together again! \nCome and enjoy an after-work drink\, some nibbles and catch up with old comms friends and create some new connections as we look forward to 2022. \nYour first drink and nibbles are on us! We look forward to seeing you there. \nPlease register for catering and planning purposes. \nDate: Tuesday\, 14 December 2021 \nTime: 4.30pm- 6.30pm \nLocation: The Keg Room\, Rototuna Shopping Centre\, Cnr Horsham Downs and Thomas Roads \nVaccination Certificates are required for entry into PRINZ in-person events and courses during RED and ORANGE light levels of the Covid Protection Framework. Upon entry you will be asked to present your ‘My Vaccine Pass’ for verification URL:https://prinz.org.nz/event/prinz-waikato-division-christmas-celebration/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2021/12/Merry-Christmas-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211208T163000 DTEND;TZID=Pacific/Auckland:20211208T193000 DTSTAMP:20260407T112750 CREATED:20211111T220137Z LAST-MODIFIED:20211123T030012Z UID:19366-1638981000-1638991800@prinz.org.nz SUMMARY:End of Year Celebration 2021 DESCRIPTION:8 December 2021 – 4.30 pm onwards\n \n\n \nPRINZ Central Division’s End of Year Celebration\nJoin your local comms colleagues for the PRINZ Central Division’s End of Year Celebration! \nEnjoy an after-work drink with us at the beautiful Hudson Bar on Victoria St\, off of Chews Lane. This event is free for PRINZ members. \nThere’ll be a cash bar with happy hour specials available on Choice Bros. beer and Luna Estate wine. Nibbles are on us! \nSo register now to see 2021 off in style! We look forward to seeing you there. \nVaccination Certificates are required for entry into PRINZ in-person events and courses during RED and ORANGE light levels of the Covid Protection Framework. Upon entry you will be asked to present your ‘My Vaccine Pass’ for verification. URL:https://prinz.org.nz/event/kirihimete-pati-prinz-central-christmas-party-2021/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/11/Kirihimete-Pati-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211207T093000 DTEND;TZID=Pacific/Auckland:20211207T120000 DTSTAMP:20260407T112750 CREATED:20210929T073117Z LAST-MODIFIED:20211124T014800Z UID:18466-1638869400-1638878400@prinz.org.nz SUMMARY:IC Futures – Inside Internal Communication DESCRIPTION:07 December 2021 @ 9:30 am – 12:00pm\nCPD credits: 5\nOverview\nSOLD OUT! If you would like to register your interest for future dates of this course please get in touch with Lauren at lauren@prinz.org.nz \nBACK BY POPULAR DEMAND \nThe workplace is dead. Long live the workplace. The tectonic plates of COVID19\, automation and artificial intelligence have collided and changed the workplace for good. Internal communicators have been the ‘first responders’ through the seismic shift\, guiding their organisations through the upheaval and navigating the tumultuous change. This session looks at the emerging approaches\, trends and technologies reshaping internal communication and considers future best practice as organisational landscapes reform. \nKey content\n\nLatest global research on the new shape of internal communication\nLarge or small – how culture is the new driver for engagement\nTech tonic – dealing with the stress of change\nLeading roles – developing authentic internal communication\nMeasuring organisational health – getting the inside fit\nThe new toolkit – technology for human relationships\n\nPresenter\nCatherine Arrow\, LPRINZ\, FCIPR\, Founding Chartered Public Relations Practitioner \nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \nA PRINZ Life member\, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner\, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management\, serving on the board from 2008 – 2015. \nAlongside her own consultancy work\, she lectures\, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation\, please check with the office first that the course is taking place. \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. \nA student priced ticket to PRINZ courses is sometimes available for PRINZ Student members. Please email the office if you are a student member and would like to attend this course. URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/connect-the-people-concept-crowd-of-vivid-colored-people-connected-vector-id1190206395.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211123T093000 DTEND;TZID=Pacific/Auckland:20211123T163000 DTSTAMP:20260407T112750 CREATED:20210928T235817Z LAST-MODIFIED:20211122T075943Z UID:18349-1637659800-1637685000@prinz.org.nz SUMMARY:Words at Work - November Writing Series DESCRIPTION:02-23 November 2021 9:30 am – 12:00 pm\n \n\n CPD credits: 5-20\n \nWORDS AT WORK – November 2021 \nThe way we write has evolved\, the way we read has changed and the way we use language has altered for good. Shifts and subtleties in the way we interact with the written word challenge traditional approaches. To help meet the challenge\, PRINZ is launching Words at Work with weekly professional development sessions throughout November. \nEach session is designed to build your confidence as a writer\, help you find the right words to tell stories that engage your communities. Take one session – or take them all. Mix and match sessions to rethink\, refresh and renew your writing skills. \nWords at Work will be presented online via Zoom in four sessions. All sessions are limited to 12 participants. Small course numbers allow for tailored content and quality interaction between the facilitator and participants.  \n SESSION 1: 2nd November 2021\, 9:30 am to 12:00 pm  Words at Work – Core Storytelling for Public Relations SOLD OUT \nSESSION 2: 9th November 2021\, 9:30 am to 12:00 pm Words at Work – News Writing for Now Registrations are now closed for session 2.                                                                                                    \nSESSION 3: 16th November 2021\, 9:30 am to 12:00 pm Words at Work – Writing for The Web Registrations are now closed for session 3                                                                                                                 \nSESSION 4: 23rd November 2021\, 9:30 am to 12:00 pm Words at Work – Speechwriting (9 slots only) Registrations are now closed for session 4                                                                                                                                                               \nNOVEMBER 2nd 2021\nWORDS AT WORK – CORE STORYTELLING FOR PUBLIC RELATIONS. \nYou may be able to write up a storm – but can you tell a story? More importantly\, do you understand your story and how it builds reputation\, develops relationships and enhances understanding? This session covers the fundamentals of storytelling\, from finding your story to choosing the right words\, the right tone and the right style so you can connect with your readers. Online\, practical and an opportunity to refresh your approach to writing\, this session is designed to get you off the blank page and bring your story to life. \nKey content\n\nWhat’s the story – how to get to the heart of what’s going on\nEngage readers with your first five words\nSeason with style – how to adapt your tone and style at speed and still make sense\nInterest and intrigue – how to keep your readers with you to the end\nChop and change – how to keep your copy concise and your ideas clear\n\nNOVEMBER 9th 2021\nWORDS AT WORK – NEWS WRITING FOR NOW\nShort\, sharp and straight to the point. Smarten up your news copy and find the right words to engage your readers – whether you are working on a media relations programme or distributing your news direct to your community. Online\, practical and a chance to refresh your approach to news writing\, this session is designed to get you off the blank page and move you closer to a front page. \nKey content\n\nMake sure it’s news – understanding what makes a news story\nStructure and length\nThe art of the edit\nHeadline hacks\nNews scents and snacks\nFake or fact? Managing accuracy and timing\n\nNOVEMBER 16th 2021\nWORDS AT WORK – WRITING FOR THE WEB\nThe way we write has evolved\, the way we read has changed and the way we use language has altered for good. We want pictures and video first and we’re more likely to see our stories peppered with emoji rather than perfectly punctuated prose. How then should we write for the web? For social channels? For direct messages? Can we compete with the new generation of copywriters driven by artificial intelligence? This session is designed to show you how to weave words for the web\, write for your user and create content that gets found. Online\, practical and a chance to refresh your approach to writing for the web\, this session is designed to get you off the blank page and connect you with your users. \nKey content\n\nInformavores – understanding user needs and behaviors\nContent conundrums – finding the right words for the right place\nSocial structures – developing style and tone\, care and consideration across the networks\nFull of character – meeting the challenge of the very short story\nSearch me – developing content that finds your user (even when they didn’t know that’s what they needed)\n\nNOVEMBER 23rd 2021\nWORDS AT WORK – SPEECHWRITING\nThe spoken word is powerful. It persuades. It motivates. It changes hearts and stimulates minds. But before we speak\, we need to write\, whether we are preparing a speech or weaving threads of thought together for a video presentation. This session develops your speechwriting skills\, looks at the language of persuasion and influence and delves into structure and scripting. Online\, practical and a chance to develop your persuasive writing and influence skills\, this session is designed to help you move from notes to nuance. \nKey content\n\nThe language of persuasion – ethics\, logic and emotion\nMove me – understanding what your listener needs to hear\nStrength and circumstance – finding the right words for the right moment\nStructure and form – the rules to follow and the rules to break\nStand and deliver – building confidence\, influencing styles\n\nLearning outcomes\n\nDeveloped understanding of different writing styles\nReview and understanding of basic principles\nDeveloped understanding of structure\, speed and clarity\nImproved understanding of varying channel demands\n\nWho should attend?\nSessions are designed for anyone who wants to refresh and improve their writing skills in our rapidly changing world of words. \nPresenter\nCatherine Arrow\, LPRINZ\, FCIPR\, Founding Chartered Public Relations Practitioner \nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \nA PRINZ Life member\, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner\, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management\, serving on the board from 2008 – 2015.  \nAlongside her own consultancy work\, she lectures\, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and\, in 2012\, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organizational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled.  \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. \nSessions can be bought individually or as a pack of four. Please select your ticket carefully as numbers are limited to 12 per session. Session 4\, Speechwriting has a strict 9 person capacity. \n  URL:https://prinz.org.nz/event/words-at-work-november-writing-series/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2021/09/Words-at-Work-Header-November-21.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211118T173000 DTEND;TZID=Pacific/Auckland:20211118T193000 DTSTAMP:20260407T112750 CREATED:20211103T025219Z LAST-MODIFIED:20211109T005137Z UID:19124-1637256600-1637263800@prinz.org.nz SUMMARY:Kirihimete pāti | PRINZ Southern Christmas Party 2021 DESCRIPTION:18 November 2021 @ 5:30 pm – 7:30 pm\n \n\n \nThis event is brought to you by the PRINZ Southern Division \nChristmas is now just around the corner\, so come along and spread the holiday cheer! \nJoin your PRINZ Southern Division colleagues for a festive tipple and a few nibbles as we say ka kite to 2021. This is a great chance to catch up with fellow practitioners to reflect on the year that was and make new connections as we look towards 2022. \nTo thank you for your ongoing support of PRINZ\, your first drink will be on the house and platters provided. \nCOVID-19: Do not attend this event if you are experiencing any COVID-19 symptoms. Please ensure you use the COVID-19 tracer app to sign into this venue and follow current alert level guidelines. URL:https://prinz.org.nz/event/kirihimete-pati-prinz-southern-christmas-party-2021/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/11/Kirihimete-Pati-2021-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211111T093000 DTEND;TZID=Pacific/Auckland:20211111T120000 DTSTAMP:20260407T112750 CREATED:20210929T113219Z LAST-MODIFIED:20211107T214826Z UID:18493-1636623000-1636632000@prinz.org.nz SUMMARY:Digital PR Strategy and Measurement DESCRIPTION:11 November 2021 @ 9:30am – 12:00pm\n \n\n CPD credits: 5\n \nRegistrations are now closed. Please email lauren@prinz.org.nz to register your interest in an upcoming session.  \nCourse Overview \nOverview \nThe Digital Age has disrupted almost every industry in the last decade – including Public Relations and the way we communicate to our audiences. \nUsing a traditional PR approach to communications is no longer enough – we now need to go further and adapt our strategies to the new age of DIGITAL PR. \nThis requires an entirely new Communications mindset\, process and practice. \nOur ‘Digital PR strategy and measurement’ workshop provides you with an in-depth overview of how to create a highly effective Digital PR strategy and also better measure its success. \nIt provides an overview of Digital PR theory and practice and a step-by-step guide to developing your own unique plan to achieve strong online authority and reputation using a range of new digital tools\, techniques and channels to create real measurable results. \nThis course will cover: \n\nHow to audit your brand’s existing digital footprint and that of your competitors to gain key insights for your Digital PR strategy\nHow to develop benchmarks and new\, more accurate\, measurement metrics upfront to evaluate and plan your communications initiatives\nNew digital tools and analytics every Communicator must know and use\nHow to create an integrated Digital PR strategy that delivers what your audience actually wants at the same time as being highly efficient with your time and resource\nHow to better leverage media and influencers as part of your strategy to gain valuable digital online authority\nHow to measure your success of your communications and show the true value of your work\n\nWho is this course for? \nPR practitioners who want to elevate their existing skills to the new world of Digital PR. This course provides practitioners with an in-depth overview of Digital PR and the key steps they need to take to develop an effective Digital PR strategy and measure their real success beyond ‘likes’ or ‘sentiment’. \nDesigned to help Communicators grow their brand/client’s thought-leadership\, visibility\, awareness and greater digital authority\, it arms you with all the right tools and processes you need to develop your own successful Digital PR strategy. \nPresenter\nCharlene White\, Digital PR course facilitator \nThe course is run by Auckland-based Digital PR expert\, Charlene White\, who coaches PR agencies\, in-house Comms teams and individuals on how to expand their PR skills beyond traditional media and PR techniques. \nHaving worked in high profile Corporate Comms roles in New Zealand\, the UK and the Middle East\, Charlene saw the impact the Digital Age was having on the Communications industry a few years ago – but found a lack of clarity and resources available to help PR pros learn and adapt to the new digital world. \nAs a result\, she spent several years studying Digital PR from some of the best in the business. She has since developed a comprehensive yet\, easy-to-follow\, Digital PR process of her own which smashes traditional PR techniques together with new digital tools\, data\, SEO and measurement metrics to capture audiences in both digital ‘Browse’ and ‘Search’ mode. \nHaving seen the success her process was creating for her consulting clients\, she launched DigiPR in 2019 to help PR pros lift their digital game. \nSince then\, she has coached hundreds of corporate teams\, agencies and individuals on how to expand their digital skills and client offerings and to show the true value and impact of their work…beyond column inches and sentiment. \nAs well as being a trainer for PRINZ\, she is also a coach for the Public Relations Institute of Australia (PRIA) and a mentor for Auckland University of Technology’s (AUT) Communications’ faculty. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation\, please check with the office first that the course is taking place. \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. \nA student priced ticket to PRINZ courses is sometimes available for PRINZ Student members. Please email the office if you are a student member and would like to attend this course. URL:https://prinz.org.nz/event/digital-pr-strategy-and-measurement/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/iStock-894081486.jpg LOCATION:https://prinz.org.nz/event/digital-pr-strategy-and-measurement/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211102T093000 DTEND;TZID=Pacific/Auckland:20211103T160000 DTSTAMP:20260407T112750 CREATED:20210309T041516Z LAST-MODIFIED:20211028T023153Z UID:10787-1635845400-1635955200@prinz.org.nz SUMMARY:Iwi Engagement Christchurch DESCRIPTION:2-3 November 2021 @ 9:30 am – 4:00 pm\n \n\n CPD credits: 20\n \nThank you for your interest. Registrations for this session are now closed. \nIf you would like to register your interest for an upcoming Iwi Engagement course or similar please reach out to Lauren directly at lauren@prinz.org.nz \nPLEASE NOTE: This course will proceed in accordance with Covid-19 Alert Level 2 guidelines. Course numbers will be capped at 20 participants from regions operating at Level 2\, social distancing requirements will be adhered to and mask use is mandatory.     \nOverview\nKanohi ki te kanohi.\nRelationships are at the heart of engaging with Māori. For those who have never operated within te ao Māori – the ‘Māori world’ or ‘Māori way of doing things’ – it can be daunting. Consulting with the right people\, in the right way\, is never more important than when working with Māori and iwi groups. \nThere are innumerable rights and wrongs\, some of them subtle\, all of them important: Do I hongi? Who do I talk to? What do Māori organisations look for when doing business? How do Māori groups approach communications? \nScott Campbell\, Chief Executive of Campbell Squared\, has extensive experience working both with and for iwi organisations and Māori businesses\, and will be leading our Iwi Engagement Course. \nScott has whakapapa to Ngāti Whakaue\, Ngāti Rangiwewehi\, Ngāti Tūwharetoa\, Ngāi te Rangi\, Ngāti Pūkenga\, from the Bay of Plenty region. His consultancy provides ongoing and project-based support to a range of iwi and hapū entities\, both pre- and post-Treaty settlement\, and advises corporate and government agencies on their engagement with tangata whenua. \nScott will show you that there is much more to working with Māori than just knowing the protocols. He will help you to grow your understanding of what is required to build and maintain strong relationships with iwi\, hapū and whānau. \nThis course will help PR practitioners to develop an understanding of the opportunities that can come from working with tangata whenua\, and how to build trust and engage proactively to encourage mutually beneficial and long-lasting connections. Practical workshops will be included to develop your skills and learning. \nWhat we will cover:\n\nA glimpse into te ao Māori – what drives Māori? Values vs value\, what you need to know.\nUnderstanding the Treaty settlement process\, and how this impacts on other stakeholders.\nApplication of the Treaty in business as usual.\nPreparing for iwi engagement – what you need to think about.\nIwi engagement best practice – using practical scenarios.\nBasic tikanga (customs and protocols).\n\nThis course is for people who:\n\nNeed to seek advice\, feedback\, or involvement with Māori or iwi groups.\nWant to establish\, enhance\, or maintain their relationships with Māori and iwi groups.\nRequire tools to build confidence in working with Māori and iwi.\n\nPresenter\nScott Campbell \nScott is Campbell Squared’s CE. He has a broadcasting background and is sought-after for his strategic advice on managing challenging political\, media\, iwi and investor issues. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation\, please check with the office first that the course is taking place. \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. URL:https://prinz.org.nz/event/iwi-engagement-chc-2021/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-180744125.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211013T123000 DTEND;TZID=Pacific/Auckland:20211013T133000 DTSTAMP:20260407T112750 CREATED:20210917T033108Z LAST-MODIFIED:20210919T232345Z UID:18169-1634128200-1634131800@prinz.org.nz SUMMARY:Difficult conversations and how to handle them - Webinar DESCRIPTION:13 October 2021 @ 12:30 pm – 1:30 pm\n \n\n CPD credits: 4\n \nOverview\nI have bad news\, is now a good time to talk? \nTrouble comes to organisations in many guises: redundancies\, product recalls\, fraud\, workplace accidents\, legal action\, natural disasters\, poor results\, regulatory breaches and failures of every form. And no one enjoys being the bearer of bad news. \nYou can reduce the damage it does to your organisation’s reputation and the harm visited on the most affected individuals if you can plan\, manage and deliver the bad news with integrity consideration and respect. \nThis webinar won’t make trouble go away\, but it will provide you with ideas and tools to prepare for delivering bad news. And it will help you manage the delivery in a way that allows people to keep their dignity\, protects your organisation’s reputation with key stakeholders and allows you to look squarely at yourself in the mirror afterwards. \nYou will get practical suggestions for: \n\nInitiating\, conducting and concluding difficult conversations.\nPreparing yourself mentally for the task\nProtecting corporate reputation from foreseeable threats\n\nYour presenters are…\nAllan Botica\, Founder\, Botica Butler Raudon Partners \nAllan is regarded as one of New Zealand’s most experienced and influential public relations consultants. He founded the company in 1987 as a consultancy specialising in dealing with complex communications challenges . He is an experienced media trainer and is in demand as a lecturer\, presenter and conference chair. He is a member of the International Communcation Association\, has served as Chairman of the New Zealand chapter of the International Association of Business Communicators and holds a D.Phil (Oxon). \n \nFred Russo\, Executive Director\, Botica Butler Raudon Partners \nFred Russo is an Executive Director at Botica Butler Raudon Partners and has spent the past 15 years working with Fortune 500 companies\, IT businesses and local start-ups. He has led PR programmes for technology giants Intel\, Samsung\, LG\, and Symantec. Fred also drives the company’s social campaigns and brand activations. Fred\, who hails from the United States of America\, moved to New Zealand from South East Asia in 2006. He holds a Bachelor of Science in Public Relations and minor degrees in sociology and criminal justice from Northern Arizona University. A one-time international athlete\, Fred is a former NCAA springboard diver and circus manager. Fred was elected to Chair of the PRINZ Northern Committee in 2017\, is a PRINZ Board member\, and holds an APR qualification. \n \nThis online event is brought to you by the PRINZ Northern Division. URL:https://prinz.org.nz/event/difficult-conversations-and-how-to-handle-them/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/priscilla-du-preez-K8XYGbw4Ahg-unsplash-scaled.jpg LOCATION: END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20211006T093000 DTEND;TZID=Pacific/Auckland:20211006T120000 DTSTAMP:20260407T112750 CREATED:20210704T232914Z LAST-MODIFIED:20210930T014206Z UID:15945-1633512600-1633521600@prinz.org.nz SUMMARY:IC Futures – Inside Internal Communication DESCRIPTION:06 October 2021 @ 09:30am – 12:00 pm\n \n\n CPD credits: 5\n \nOverview\nThe workplace is dead. Long live the workplace. The tectonic plates of COVID19\, automation and artificial intelligence have collided and changed the workplace for good. Internal communicators have been the ‘first responders’ through the seismic shift\, guiding their organisations through the upheaval and navigating the tumultuous change. This session looks at the emerging approaches\, trends and technologies reshaping internal communication and considers future best practice as organisational landscapes reform.  \nKey content\n\nLatest global research on the new shape of internal communication\nLarge or small – how culture is the new driver for engagement\nTech tonic – dealing with the stress of change\nLeading roles – developing authentic internal communication \nMeasuring organisational health – getting the inside fit\nThe new toolkit – technology for human relationships \n\nThis course is SOLD OUT. Next course is scheduled for 7 December 2021. \nPresenter\nCatherine Arrow\, LPRINZ\, FCIPR\, Founding Chartered Public Relations Practitioner \nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation\, please check with the office first that the course is taking place. \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. \nA student priced ticket to PRINZ courses is sometimes available for PRINZ Student members. Please email the office if you are a student member and would like to attend this course. URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/07/connect-the-people-concept-crowd-of-vivid-colored-people-connected-vector-id1188412509.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210929T120000 DTEND;TZID=Pacific/Auckland:20210929T130000 DTSTAMP:20260407T112750 CREATED:20210824T070937Z LAST-MODIFIED:20210827T011644Z UID:17573-1632916800-1632920400@prinz.org.nz SUMMARY:Developing meaningful client relationships - Pic's Peanut Butter's Story DESCRIPTION:9 September 2021 @ 12:00 am – 12:00 pm\nCPD credits: 2\nOverview\nMutual trust and respect is at the heart of every good client/provider relationship. In this webinar public relations consultant Jacquie Walters talks with one of her business’ foundation clients\, Pic’s Peanut Butter owner and founder Pic Picot\, about how to build and sustain a good client relationship. Jacquie and Pic have worked together since 2013. During that time the Pic’s Peanut Butter business has grown exponentially. \nPic will bring his characteristic humour to the discussion which will traverse topics including building trust\, fast growth\, matching internal and external reputation\, difficult conversations and how to have them\, and friendship in the client relationship. \nPresenters\nJacquie Walters APR\, MPRINZ \nJacquie has worked in media and public relations for nearly 30 years in a wide variety of roles\, including being the first editor of much-loved forestry magazine NZ Logger. Jacquie founded WaltersPR in 2012\, the same year that she won a PRINZ award for her in-house public relations work at the University of Canterbury following the 2011 earthquakes. \nWaltersPR is based in Nelson and works with iconic businesses including Pic’s Peanut Butter\, Hybrid Bikes\, IdealCup\, and OneFortyOne New Zealand and provides consultancy services to key regional organisations including Nelson Marlborough Health\, Nelson City Council\, and Nelmac. \nJacquie has an MA in Shakespeare Studies and is a singer-songwriter and recording artist. She is also a parent of two teenagers which means that she spends a great deal of time at the supermarket (when we aren’t in lockdown). \n\n \nPic Picot\, Owner and Founder\, Pic’s Peanut Butter  \nPic Picot is the Owner/Founder of Pic’s Peanut Butter\, a simple blend of roasted peanuts and salt that in nearly 13 years has become the best-selling peanut butter in New Zealand. \nPic\, a legally blind peanut butter lover\, with no experience in the food industry\, made his first peanut butter for him and his son’s enjoyment in 2007\, roasting nuts in a concrete mixer in his garage and selling his first jars at the Nelson Saturday market. \nPic’s Peanut Butter World\, his new factory\, cafe and visitor experience\, opened in February 2019\, employing over 50 people\, and producing around 25\,000 jars a day\, with exports to Australia\, China\, the UK\, the US\, the Middle East and South East Asia. \nIn 2018\, Pic was made a member of the NZ Order of Merit for services to business. URL:https://prinz.org.nz/event/developing-a-meaningful-relationship-with-clients-pics-peanut-butters-story/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/08/Pic-Jac-ad-25082021-1-scaled.jpg LOCATION: END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210929T093000 DTEND;TZID=Pacific/Auckland:20210930T160000 DTSTAMP:20260407T112750 CREATED:20210325T013517Z LAST-MODIFIED:20210906T045510Z UID:11573-1632907800-1633017600@prinz.org.nz SUMMARY:Iwi Engagement Wellington DESCRIPTION:29 – 30 September 2021 @ 9:30 am – 4:00 pm\n \n\n CPD credits: 20\n \nPLEASE NOTE: This course will proceed in accordance with Covid-19 Alert Level 2 guidelines. Course numbers will be capped at 20 participants from regions operating at Level 2\, social distancing requirements will be adhered to and mask use is mandatory. \n\nOverview\nKanohi ki te kanohi.\nRelationships are at the heart of engaging with Māori. For those who have never operated within te ao Māori – the ‘Māori world’ or ‘Māori way of doing things’ – it can be daunting. Consulting with the right people\, in the right way\, is never more important than when working with Māori and iwi groups. \nThere are innumerable rights and wrongs\, some of them subtle\, all of them important: Do I hongi? Who do I talk to? What do Māori organisations look for when doing business? How do Māori groups approach communications? \nScott Campbell\, Chief Executive of Campbell Squared\, has extensive experience working both with and for iwi organisations and Māori businesses\, and will be leading our Iwi Engagement Course. \nScott has whakapapa to Ngāti Whakaue\, Ngāti Rangiwewehi\, Ngāti Tūwharetoa\, Ngāi te Rangi\, Ngāti Pūkenga\, from the Bay of Plenty region. His consultancy provides ongoing and project-based support to a range of iwi and hapū entities\, both pre- and post-Treaty settlement\, and advises corporate and government agencies on their engagement with tangata whenua. \nScott will show you that there is much more to working with Māori than just knowing the protocols. He will help you to grow your understanding of what is required to build and maintain strong relationships with iwi\, hapū and whānau. \nThis course will help PR practitioners to develop an understanding of the opportunities that can come from working with tangata whenua\, and how to build trust and engage proactively to encourage mutually beneficial and long-lasting connections. Practical workshops will be included to develop your skills and learning. \nWhat we will cover:\n\nA glimpse into te ao Māori – what drives Māori? Values vs value\, what you need to know.\nUnderstanding the Treaty settlement process\, and how this impacts on other stakeholders.\nApplication of the Treaty in business as usual.\nPreparing for iwi engagement – what you need to think about.\nIwi engagement best practice – using practical scenarios.\nBasic tikanga (customs and protocols).\n\nThis course is for people who:\n\nNeed to seek advice\, feedback\, or involvement with Māori or iwi groups.\nWant to establish\, enhance\, or maintain their relationships with Māori and iwi groups.\nRequire tools to build confidence in working with Māori and iwi.\n\nPLEASE NOTE: This course will proceed in accordance with Covid-19 Alert Level 2 guidelines. Course numbers will be capped at 20 participants from regions operating at Level 2\, social distancing requirements will be adhered to and mask use is mandatory.     \nOverview\nKanohi ki te kanohi.\nRelationships are at the heart of engaging with Māori. For those who have never operated within te ao Māori – the ‘Māori world’ or ‘Māori way of doing things’ – it can be daunting. Consulting with the right people\, in the right way\, is never more important than when working with Māori and iwi groups. \nThere are innumerable rights and wrongs\, some of them subtle\, all of them important: Do I hongi? Who do I talk to? What do Māori organisations look for when doing business? How do Māori groups approach communications? \nScott Campbell\, Chief Executive of Campbell Squared\, has extensive experience working both with and for iwi organisations and Māori businesses\, and will be leading our Iwi Engagement Course. \nScott has whakapapa to Ngāti Whakaue\, Ngāti Rangiwewehi\, Ngāti Tūwharetoa\, Ngāi te Rangi\, Ngāti Pūkenga\, from the Bay of Plenty region. His consultancy provides ongoing and project-based support to a range of iwi and hapū entities\, both pre- and post-Treaty settlement\, and advises corporate and government agencies on their engagement with tangata whenua. \nScott will show you that there is much more to working with Māori than just knowing the protocols. He will help you to grow your understanding of what is required to build and maintain strong relationships with iwi\, hapū and whānau. \nThis course will help PR practitioners to develop an understanding of the opportunities that can come from working with tangata whenua\, and how to build trust and engage proactively to encourage mutually beneficial and long-lasting connections. Practical workshops will be included to develop your skills and learning. \nWhat we will cover:\n\nA glimpse into te ao Māori – what drives Māori? Values vs value\, what you need to know.\nUnderstanding the Treaty settlement process\, and how this impacts on other stakeholders.\nApplication of the Treaty in business as usual.\nPreparing for iwi engagement – what you need to think about.\nIwi engagement best practice – using practical scenarios.\nBasic tikanga (customs and protocols).\n\nThis course is for people who:\n\nNeed to seek advice\, feedback\, or involvement with Māori or iwi groups.\nWant to establish\, enhance\, or maintain their relationships with Māori and iwi groups.\nRequire tools to build confidence in working with Māori and iwi.\n\nPresenter\nScott Campbell \nScott is Campbell Squared’s CE. He has a broadcasting background and is sought-after for his strategic advice on managing challenging political\, media\, iwi and investor issues. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation\, please check with the office first that the course is taking place. \nThe ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy. URL:https://prinz.org.nz/event/iwi-engagement-wellington/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210923T093000 DTEND;TZID=Pacific/Auckland:20210923T120000 DTSTAMP:20260407T112750 CREATED:20180212T005957Z LAST-MODIFIED:20210325T215734Z UID:9712-1632389400-1632398400@prinz.org.nz SUMMARY:Financial Communications - Senior Practitioners Workshop DESCRIPTION:23 September 2021 @ 9:30 pm – 12:00 pm\n \n\n CPD credits: 5\n \nOverview\nThe participative workshop will be based on cases studies and analysis. Depending on participant’s indicative and specific interests\, the workshop will cover areas such as: \n\n“We’re sorry to disappoint you” – Communicating unmet expectations\nThree strategies for dealing with activist investors – positive engagement\, defence\, counter-offence\nEnvironmental\, Social\, and Governance reporting – transitioning financial communications to a new normal\nLeaks\, loose lips and lies: dealing with misinformation and miscommunication\nMergers and acquisitions: a playbook\nIPOs for fun and profit\nWorking effectively with the C-Suite and Board\nCommunicating strategic changes to investors\nInstitutions under scrutiny: Royal Commissions\, Regulators\nApplying motivating speech theory to financial communications\n\nLearning outcomes \nThis is an interactive workshop in which you’ll be invited to share your experiences and concerns with other senior practitioners. Learning outcomes will be determined by the topics chosen and participants’ contributions. \nWho should attend? \nThis session is aimed at those responsible for communicating all aspects of an organisation’s financial performance to investors\, brokers and analysts\, regulators and government Ministers\, franchisees\, association members and other stakeholders. The programme presupposes you have some experience in financial and market communications and wish to enhance your skills and knowledge\, consider real world problems and share your concerns and experiences\, learning alongside other senior professionals. \nPresenter\nAllan Botica\, Founder and Chairman\, Botica Butler Raudon \nAllan is one of New Zealand’s most experienced and influential strategic communicators. His practice areas include reputation management\, investor relations\, government relations\, corporate affairs\, litigation communications\, crisis communications and change management. \nHe holds a doctorate in English drama from the University of Oxford and has lectured and published on audience engagement and the application of narrative principles to public relations. He is an experienced media trainer and is in demand as a lecturer\, presenter and conference chair. \nHe founded Botica Butler Raudon in 1987\, drawing on his US experience to build a full service public relations consultancy focused on the then-fledgling information technology industry. He specialises in dealing with complex\, challenging and innovative communications matters\, using research insights to assist clients develop and implement strategic approaches to stakeholder engagement. Over the past 30 years\, Allan has been involved in many high-profile communications and public relations campaigns. He has served as Chairman of the New Zealand chapter of the International Association of Business Communicators and frequently assists not-for-profit and social enterprises to address their strategic communication needs. \n \n  \nThis course content aligns with the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\n\nOrganisational Capabilities \n\nTo facilitate relationships and build trust with internal and external stakeholders and communities\nTo build and enhance organisational reputationTo provide contextual intelligence\n\nProfessional Capabilities  \n\nTo provide valued counsel and be a trusted advisor\nTo work within an ethical framework on behalf of the organisation\, in line with professional and societal expectations\n\n\nPlease be aware of the PRINZ payment and cancellation policy. URL:https://prinz.org.nz/event/financial-communications-senior-practitioners-workshop/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-511655536-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210921T120000 DTEND;TZID=Pacific/Auckland:20210921T130000 DTSTAMP:20260407T112750 CREATED:20210809T233500Z LAST-MODIFIED:20210824T084159Z UID:16405-1632225600-1632229200@prinz.org.nz SUMMARY:PRINZ Awards Gold Winner - ‘Stamping out COVID with a digital handshake’ DESCRIPTION:25 August 2021 @ 12:00 pm – 1:00 pm\nCPD credits: 2\nOverview\nEruera Keepa\, Hīkina Consultants and Jacky James\, The Shine Collective will be sharing the details of their award-winning entry in the PRINZ Awards ‘Community and Engagement’ category. \nNew Zealand’s ongoing success at combatting COVID-19 – and ultimately saving lives – relies on identifying and isolating close contacts quickly and efficiently. While mainstream use of the NZ COVID Tracer app has gradually increased\, there are disparities amongst vulnerable communities\, including Māori. As part of the initial mahi to fill the gaps and develop a more equitable solution\, Te Arawa COVID-19 Response Hub partnered with the Ministry of Health to trial a contact tracing card in Ngongotahā\, Rotorua. The deadline was short and the list of challenges long… \nYour presenters are…\nEruera Keepa – Hīkina Consultancy \nTe Arawa | Ngāti Maniapoto | Ngāti Rārua \nMāori Communications Specialist and Cultural Consultant \nWith an extensive background in communications\, and an innate ability to interweave a Māori worldview\, Eruera Keepa has forged a reputation as a trusted advisor for government agencies and private organisations. \nAn advocate for mutually beneficial solutions \nGuided by tikanga and Te Ao Māori\, Eruera is well-known for bringing a high level of integrity and agility to his work. His focus is always on finding successful and mana-enhancing outcomes for everyone. \nThrough a combination of cultural knowledge and diverse experience\, he’s able to facilitate meaningful conversations between Māori and non-Māori. That’s underpinned by a varied and tactical communications skill set\, which he uses to help organisations authentically engage and communicate with Māori communities. \nRecent work and achievements \nAt the start of 2020\, Eruera launched Hīkina Consultancy. Since then\, he has worked with numerous government agencies as a strategic conduit between Te Ao Māori and mainstream Aotearoa. His recent work with Clemenger Group was instrumental in the creation of COVID vaccination TVC ads for Māori viewers. \nIn May 2021\, Eruera won Gold in the Community Relations & Engagement category at the Public Relations Institute of New Zealand (PRINZ) awards. He was awarded for his work trialling the Bluetooth contact tracing card in Ngongotahā\, Rotorua\, in November 2020 – and at the heart of this was iwi engagement. \nEruera is deeply passionate about his culture and providing equitable opportunities and access for Māori. Alongside his strategic work\, he facilitates workshops that enable people and organisations to create Te Tiriti-led partnerships and provides strategic advice on the appropriate steps to better honour Te Tiriti principles. \nCurrently\, he is the Mātauranga Māori advisor for APEC NZ 2021\, which New Zealand is hosting virtually. \nOutside of work \nEruera’s interests include exercise\, rugby league\, kapa haka and facilitating iwi-led kaupapa. \n \nJacky James-  Founder of The Shine Collective\nJacky is the founder of The Shine Collective. She’s a senior communications practitioner with more than 20 years’ experience working for many of Aotearoa’s top organisations\, both in an in-house and consultancy capacity. Her impressive resumé includes working with government agencies\, as well as private and publicly listed organisations. \nShe has a broad view of the communications landscape with extensive experience in strategic planning\, community engagement\, internal communication\, media liaison and issues management\, as well as events management. \nAfter internal roles within the NZ Police and Scion (a New Zealand Crown Research Institute)\, coupled with wide consultancy experience in the dairy\, education and sports sectors\, Jacky established Shine PR (re-branded to The Shine Collective in 2018) in Rotorua in 2012. She had a determination to grow a business that put people firmly at its core\, creating a vibrant and healthy place to work and where clients are celebrated. \nUnder her leadership\, Shine has gone from strength to strength\, now employing eight staff and receiving awards at the 2016\, 2017 and 2021 PRINZ Awards. \nPassionate about the Bay of Plenty\, Jacky has resided in Rotorua since 2005 and enjoys making the most of the forest trails and lakes\, spending time with her family\, yoga and weaving some magic in the kitchen. URL:https://prinz.org.nz/event/prinz-awards-gold-winner-stamping-out-covid-with-a-digital-handshake/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/08/23_Community_Jacky-James_The-Shine-Collective-scaled.jpeg LOCATION:https://prinz.org.nz/event/prinz-awards-gold-winner-stamping-out-covid-with-a-digital-handshake/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210914T120000 DTEND;TZID=Pacific/Auckland:20210914T130000 DTSTAMP:20260407T112750 CREATED:20210811T214458Z LAST-MODIFIED:20210914T014721Z UID:17335-1631620800-1631624400@prinz.org.nz SUMMARY:PRINZ Awards Gold Winner: Mango and ‘Emerson's Tiny Pub’ DESCRIPTION:14 September 2021 @ 12:00 pm – 1:00 pm\nCPD credits: 2\nOverview\nIn 2019\, Emerson’s Brewery faced a rapid decline in sales and there was barely any brand awareness outside their hometown of Dunedin. Mango Communications put forth a bold campaign to garner attention and increase Emerson’s relevance in an authentic way. The Tiny Pub was introduced to celebrate the joy of catching up with a friend over a beer. With its creative\, well-executed activation that saw it awarded Gold in the PRINZ Awards Experiential category\, the Tiny Pub was able to thrive even with post-lockdown restrictions in place. \nHear from Brianna Elder\, Experiential Director\, Mango Communications on how the Tiny Pub was able to get huge results. \nPresenter\nBrianna Elder\, Experiential Director\, Mango Communications\nBrianna Elder’s 20 year career in communications covers just about the full gamut; from owning her own independent consultancy\, to sports marketing\, government relations and what appears to be her spiritual home\, agency. \nHaving returned to New Zealand’s largest consumer agency\, Mango\, just over two years ago\, she was presented with the opportunity to compliment her Group Business Director role with leading their experiential offering. It’s the juxtaposition of big ideas and minute detail\, adrenaline burst of the live event and the long lead planning that she thrives on. \nBrie balances a busy career with a busy family life and volunteering her time with the National Dance Challenge. URL:https://prinz.org.nz/event/prinz-awards-gold-winner-mango-and-emersons-tiny-pub/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/08/75_Experiential_Brianna-Elder_Mango-Communications-Aotearoa-scaled.jpg LOCATION:https://prinz.org.nz/event/prinz-awards-gold-winner-mango-and-emersons-tiny-pub/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210910T080000 DTEND;TZID=Pacific/Auckland:20210910T091500 DTSTAMP:20260407T112750 CREATED:20210810T221142Z LAST-MODIFIED:20210823T235613Z UID:17249-1631260800-1631265300@prinz.org.nz SUMMARY:Stopping the stigma. Call in the artist\, and let’s do Managed Isolation the Waikato Way DESCRIPTION:10 September @ 8:00am – 9:15am\n \n\n CPD credits: 4\n \nPLEASE NOTE: Due to Covid-19 Alert Level restrictions\, this event will be rescheduled. All ticket holders will be contacted directly once we have finalised a new date. As always\, ticket holders will be given the option for a full refund.\nOverview\nEver had a public perception or staff/industry stigma issue to tackle and wondered what will shift the dial? \nCome along to hear how Accor and other hotels tackled this very problem when they became MIQ isolation facilities in the fight against COVID-19.  Accor’s unique approach\, the ‘Thanks from Iso’ exhibition which will be showing at the Waikato Museum from September\, was designed to help recognise the sacrifice of staff and make the experience real for other Kiwis. \nIn an informative and lively panel discussion\, we’ll hear from four people: \n\nMango’s Claudia Macdonald will explain how her team worked on the PRINZ award winning communications programme to bring the stories of Accor staff and returnees to life through art and stories\, working with artist Ruby Jones\nAccor Regional Director of Sales & Marketing\, Iain Ganner\, on what inspired the ‘Thanks from Iso’ exhibition\, how it impacted both staff and returning Kiwis and why it has been embraced all the way to Parliament.\nJetPark Hamilton Airport Manager David Latu on the innovative ways he’s engaged with returnees and what it’s been like at the coalface of MIQ in dealing with staff stigma\nPou Tiaki Team Leader Trent Brown on the “Waikato Way” of managed isolation and why and how Waikato Tainui are involved in delivering hiki wairua to MIQ staff and returnees\n\nKirikiriroa Hamilton has three hotels that have been managed isolation facilities for more than 12 months  (Accor’s Ibis Tainui Hamilton\, Distinction Hamilton and Jet Park Hamilton Airport).  More than 300 people are working in them\, and the same number are passing through them every fortnight after completing 14 days of managed isolation in our community. \nSome of the questions we’ll put to the panel: What are their unique communications and public relations challenges? How do you market a managed isolation facility when it is time to become a hotel again? What special treatments remove any stigma? And how do you support staff and bring the community you have been protecting from COVID-19 along with you on that journey? \nVisit the ‘Thanks from Iso’ exhibition and hear the panel discussion about stopping stigma through the art of great storytelling. \nBook early as spaces are limited for this event. \nThis event is brought to you by PRINZ Waikato Division Committee. \nBreakfast is provided at this event. Please indicate your dietary requirements at check out. \nTicket prices are GST inclusive.  \nPlease be aware of PRINZ payment and cancellation policy URL:https://prinz.org.nz/event/stopping-the-stigma-call-in-the-artist-and-lets-do-managed-isolation-the-waikato-way/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/08/3_Corporate_Claudia-Macdonald_Mango-Communications-Aotearoa-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210908T120000 DTEND;TZID=Pacific/Auckland:20210908T130000 DTSTAMP:20260407T112750 CREATED:20210721T011557Z LAST-MODIFIED:20210721T213340Z UID:16461-1631102400-1631106000@prinz.org.nz SUMMARY:PR agency HMC’s ‘right turn’ to a social enterprise DESCRIPTION:08 September 2021 @ 12:00 pm – 1:00pm\nCPD credits: 2\nOverview\nHMC was the winner of this year’s PR Consultancy of the Year (small to medium).  Heather Claycomb started HMC 17 years ago and her business journey took a huge ‘right turn’ in 2019 when she switched her business model to a social enterprise and began donating 100% of profits to charity. \nCome hear about Heather’s journey of starting her family charity – All Good Ventures\, deciding to turn HMC into its main revenue arm and the joys and pitfalls that came along with these decisions. \nWhether you’re a business owner or just starting out in your career\, you’ll walk away from this webinar inspired with some practical tips of how to ‘do good’ in your little corner of the world. \nPresenter\nHeather Claycomb \nHeather Claycomb founded HMC in May 2004 driven by her passion to tell a great story and support businesses to make a difference.  Prior to forming her own consultancy\, Heather worked as a Senior Consultant with Baldwin Boyle Group (BBG). Heather is a member of the PRINZ board and the board of Habitat for Humanity Central North Island. URL:https://prinz.org.nz/event/prinz-webinar-on-hmc-as-social-enterprise/ ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2021/07/HMC-PurposePR-Newsletter-Pic_Final.png LOCATION:https://prinz.org.nz/event/prinz-webinar-on-hmc-as-social-enterprise/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210901T090000 DTEND;TZID=Pacific/Auckland:20210902T110000 DTSTAMP:20260407T112750 CREATED:20210325T002654Z LAST-MODIFIED:20210818T051741Z UID:11485-1630486800-1630580400@prinz.org.nz SUMMARY:Measurement and Evaluation for Communications DESCRIPTION:1 September 2021 @ 09:00 am – 2 September 2021 @11:00 am\n \n\n CPD credits: 10\n \nFollowing the move to Alert Level 4\, PRINZ has moved upcoming activities to an online environment \nThis means that the Measurement and Evaluation for Communications will now be held online. The course will now be split across three two hour blocks – these will be held on Wednesday 1 September at 9.00am-11.00am AND 2.00pm-4.00pm\, and Thursday 2 September at 9.00am-11.00am. \n \nOverview\nAs a public relations professional you add immense value to organisations\, communities and causes. The question though is\, how do you demonstrate this value in measurable terms and in a time overwhelmed by issues of trust\, transparency and shifting media landscapes? If you are not certain about the answer\, you are not alone. \nGlobally\, measurement and evaluation are considered core components of professional public relations practice\, yet it remains a challenge for most practitioners. The lack of time\, budget and knowledge of current models and tools doesn’t help either. \nThis session provides you with everything you need to know about applying measurement and evaluation in context to your specific requirements. Basically\, it helps you get savvy about demonstrating the value of your public relations activity. \nKey content \n\nGet In-the-know: understand globally accepted models and frameworks\nGet going: learn how to interpret results and apply to strategic planning and implementation\nGet savvy: get familiar with the tools and techniques that help monitor progress and measure success (including online dashboards)\nGet ahead: apply learnings to your own public relations context\n\nLearning Outcomes \n\nUnderstanding of current and globally accepted standards of research\, measurement and evaluation for public relations.\nKnowledge of tools and techniques that can aid in your measurement and reporting process.\nAbility to create a measurement and evaluation framework that suits your public relations context\n\nPresenter\nDeepti Bhargava\, Lecturer\, Public Relations\, Auckland University of Technology \nDeepti Bhargava is a public relations lecturer at AUT University\, teaching across various papers including the student led PR agency – Outside the Square. In this paper\, students work with real-life clients and she and her colleagues guide them to use planning\, evaluation and reflection as critical tools of PR success. \nShe is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. \nShe is an Accredited Member of PRINZ and is currently Chief Examiner for the PRINZ Accreditation in Public Relations (APR) programme. Prior to joining AUT\, Deepti worked in corporate communications at Unitec institute of Technology. Her role included the governance\, planning\, implementation and monitoring of online communications. In her prior life overseas\, she has also worked across advertising and feature writing. \nDeepti is currently pursuing Ph.D. research on the occupational culture of New Zealand’s public relations consultancies. \n \nThis course content aligns with the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo conduct formative and evaluative research to underpin communication strategies and tactics\n\nOrganisational Capabilities \n\nTo provide contextual intelligence\n\n  \nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation\, please check with the office first that the course is taking place. \nThe ticket prices are GST inclusive. Please be aware of the PRINZ payment and cancellation policy. URL:https://prinz.org.nz/event/measurement-and-evaluation-for-communications/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1165734855-1-scaled.jpg LOCATION: END:VEVENT END:VCALENDAR